Curriculum
OTA Sales Course - Selling tours, transport, and travel services online: 60 Lessons, 8 sections, Total Duration: 493 minutes.
= Free Preview = Requires Enrollment
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4 minutes
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5 minutes
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5 minutes
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0.11 Instructions for downloading the price template spreadsheet file to your computer2 minutes
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1.0 Notes and instructions for preparing information when launching OTA TOUR channels or travel products13 minutes
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1.1.1 Learn about Sale OTA tour - how to display and arrange on the front-end13 minutes
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1.1.2 Understanding OTA Tour Sales – Customer Journey – Factors Affecting OTA Channel Rankings80 minutes
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1.2 Understanding SEO optimization for tour OTA channels and how to prepare information for listing20 minutes
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1.3 Guide to 3 ways to research and select keywords when preparing to list tours on OTA channels50 minutes
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2.1.0 Information about TripAdvisor and 2 implementation options that most people don't know30 minutes
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2.1.1.0 Latest Viator channel registration guide (part 1)2 minutes
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2.1.1.0 Latest Viator channel registration guide (part 2)8 minutes
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2.1.1.3 Latest Viator channel registration guide (part 3)1 minutes
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2.1.1.1 Guide to adding a bank account to Viator when the Viator account is Verified (Not recommended this way)
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2.1.1.3.1 Guide to adding a USD bank account to Viator (it is recommended to use a foreign currency account following this guide)5 minutes
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2.1.1.3.2 Guide to adding a PayPal payout account to Viator3 minutes
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2.1.2.1 Method 1 – Guide to transferring Tripadvisor and Viator listings to the same account5 minutes
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2.1.2.2 Method 2 – Instructions for moving Tripadvisor and Viator listings to the same account5 minutes
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2.1.3.1 Complete guide on how to post detailed sample tour products on Viator44 minutes
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2.1.4 Guide to reading and processing bookings on Viator – new booking3 minutes
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2.1.1.4.2 Instructions for opening a login session for Viator support4 minutes
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3.2.1 Guide to registering and opening sales on the GetYourGuide OTA channel8 minutes
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2 minutes
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3.2.2.1 Instructions for registering to sell on the Getyourguide OTA channel – information verification2 minutes
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3.2.2.2 Instructions for handling when a Getyourguide account is duplicated and rejected during verification3 minutes
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3.2.3 Instructions for contacting the Getyourguide support team8 minutes
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3.2.4 Guide to posting sample products/services on Getyourguide Supplier40 minutes
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3.5.1.0 Information about OTA channel trip.com group / vbooking ctrip
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3.5.1.1 Important notes when submitting tour product information on Trip.com Group (vbooking ctrip)12 minutes
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3.5.1.2 Instructions for selecting service groups to list travel products on trip.com (Vbooking CTrip)3 minutes
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3.5.1.3 Guide for Group tours & Private tours on trip.com group (Vbooking ctrip)3 minutes
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3.5.1.4 Guide for the Attractions and Tour group on trip.com group (Ctrip vbooking)2 minutes
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3.5.1.5 Instructions for registering to open new sales on the Trip.com group channel (Vbooking Ctrip OTA)8 minutes
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3.5.2 Update IM information on Ctrip vbooking before listing products1 minutes
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3.5.5 Guide to updating tour products on Trip.com Vbooking – Vehicle in Private Car Tour11 minutes
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3.6 Instructions for refunding the deposit when you no longer want to sell on ctrip vbooking
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4.3.0 Information about the TourRadar OTA channel
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4.3.2 Instructions to contact Touradar for support or to complete the sales setup9 minutes
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4.3.1 Instructions for registering to open new sales on the Touradar tour OTA channel18 minutes
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3.4.1 Guide to registering new sales on OTA channel - Traveloka Xperience3 minutes
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4.6.1 Guide to registering new sales on OTA tour channel – Klook8 minutes
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4.7.1 Guide to registering new sales on OTA channel – KKday5 minutes
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4.8.2 Instructions for contacting Musement to receive support or finalize the sales launch6 minutes
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4.9.0 Information about Airbnb Experiences
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4.9.2 Guide to verifying your account and adding a payout account for Airbnb Experiences2 minutes
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4.9.3 Guide to contacting Airbnb Experiences support3 minutes
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Information on some other popular OTA channels where you can sell tours/travel services
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Sharing how to register a partner account on Mozio (specializing in vehicles)2 minutes
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5.1 General pricing formula for OTA tour channels5 minutes
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5.2 Guide to the tool for increasing visibility and discounting on OTA tour channels within the channel4 minutes
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5.3 Guide to tools for increasing visibility and discounts on external tour OTA channels13 minutes
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6.0 Note 2 key factors when choosing a channel manager – an online tour sales channel management tool6 minutes
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6.1 Learn about the packages and key features of the Bokun channel manager tool4 minutes
Target Audience
- Businesses/ Household businesses with business registration (not suitable for individuals)
- Providing travel services such as tours/ transport/ entrance tickets (some fields are not suitable such as Spa/ Massage/ Hairdressing, Sim cards...)
Requirements
📌 Specific requirements for Tripadvisor
- Public liability insurance required for adventure tours
- Credit card (Visa/MC) to pay Viator review fee ($29/time)
📌 Specific requirements for GetYourGuide
- Never opened an account: Company information/ representative individual information must not have been used before to open
- If information is rejected, you need to list all emails + IDs opened, then contact GYG for support. We do not handle opening
📌 Specific requirements for CTrip
- 📄 Notarized translation of documents into English
- 🚗 Transport: business registration + transport license required
- 🧳 Tour: business license + travel license required
- 🏦 Bank account in the exact company name (no abbreviations)
- 🚐 Minimum 1 company vehicle + 10 individual vehicles/drivers (no duplicate data in the current system - meaning that driver/vehicle has not been added to the system before)
OTA Sales Course - Selling tours, transport, and travel services online
Selling tours on OTA (Online Travel Agencies) platforms such as Viator, GetYourGuide, Klook, TourRadar, Trip.com, and Traveloka is an extremely effective way to reach customers in the digital age. These platforms have a large number of potential customers, helping you quickly expand your market, optimize promotion costs, increase tour sales, and conquer a large international customer base. The "Selling Tours on OTA Channels" course is an intensive training program by OTAVN, providing step-by-step guidance on how to exploit and optimize travel OTA channels (Online Travel Agency) such as Viator, GetYourGuide, Klook, Traveloka Xperience, and Trip.com. https://youtu.be/bTaSFftDaNg This course not only helps you understand the necessary skills to list tour products on OTA platforms but also focuses on SEO, product display arrangement, and improving tour sales rankings on OTAs.
Main Training Content of the OTA TOUR SALES course
1. Notes and Preparation of Information for Listing on OTA Tour Channels
- Understanding OTA tour sales: Here, you will learn how tour products are displayed and arranged on each OTA channel, as well as understand the customer journey and factors affecting tour rankings.
- SEO optimization for OTA tour channels: We will guide you on how to optimize SEO to increase visibility on OTA platforms, thereby reaching a larger number of potential customers.
- Keyword research: You will learn 3 suitable keyword research methods, helping your tour products stand out on channels like Viator, GetYourGuide, or Klook.
2. Instructions for Account Setup and How to Post Tours on Viator
- Setting up a Viator account: Includes detailed instructions on adding bank accounts (both USD and VND) to Viator, and contacting Viator support for quick assistance.
- Synchronizing products with Tripadvisor: Instructions on moving listings on Tripadvisor and Viator to the same account, helping you manage products easily and increase visibility.
- Posting sample tour products on Viator: Learn how to create detailed, attractive, and optimized listings so your products have a chance to achieve high rankings on the channel.
3. Instructions for Registering to Sell on Other Popular OTA Channels
- GetYourGuide: Instructions on how to register, verify information, and contact support on the GetYourGuide platform – a popular channel with a large global customer base.
- TourRadar, Traveloka Xperience, Trip.com, Klook, KKday: For each of these OTA platforms, you will be provided with specific steps from registration, account verification, to how to optimize tour posting content to attract customers effectively.
Course Highlights
- Professional OTA SEO strategy: Specific guidance on how to optimize SEO for each OTA channel to help increase product rankings and reach more customers.
- OTA operation and sales methods: Grasp each characteristic, process, and requirement of OTAs like Viator, GetYourGuide, Klook, to easily create a successful sales strategy.
- Registration, verification, and handling technical issues: Helps you feel confident when setting up and operating accounts on OTA channels, from account registration to quickly handling arising issues.
This OTA tour sales course by OTAVN is an ideal choice for those who want to boost their online travel business, from businesses newly entering the OTA market to large travel companies wanting to optimize their online sales process. Join now to exploit the potential from OTA platforms and develop your travel business more effectively! Note: All OTAVN courses provide support during and after you have finished learning.
Commitment to quality OTA Sales training (rooms/ tours/ travel services) practical experience
- Commitment for students upon completion of the OTA Sales course
- Can independently operate the management system of independent OTA channels
- Can confidently work as an OTA Sales person for hotels/ travel companies/ tour operators.
- Operate well in highly competitive areas (where there are many accommodation establishments/ travel service providers) listed for sale.
- Good rankings and conversion rates if completing the optimized or full/advanced course.
- Receive OTA sales training materials after registering for the online self-study OTA sales course
- Support for issues related to OTA Sales, room sales, keyword SEO, Website optimization after the course…
Other custom notes for private OTA Sales training for each accommodation/business.
- If students want offline/direct training on OTA Sales, please contact us for arrangements.
- If you want to train your staff/management team, please register for our OTA Sales courses in a 1-1, offline training format.
Highlights
⭐Currently, in the field of selling tours/services on online platforms (OTA channels), many units have stopped accepting new partners ( as of 2026, some platforms like Klook, KKday, Traveloka Xperience, Tourradar). Global competition is high, with many partners on platforms; a travel/tourism company can sell many services/tours/vehicles everywhere. Platforms like Ctrip Vbooking require a cash deposit according to each service industry group.