Curriculum
Advanced Online Self-Study OTA Sales Course (for students who have completed the basic part): 73 Lessons, 11 sections, Total Duration: 504 minutes.
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8.1 Factors affecting visibility and parameters affecting OTA channel ranking18 minutes
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8.2 Introduction to paid display or conversion advertising on OTA platforms5 minutes
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8.4.1 Visibility boosting tools – rapid growth – additional commission on OTA channels6 minutes
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8.5 Easy-to-understand illustrated explanation of ranking on booking.com13 minutes
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8.6 Information about the Booking.com Genius partner program (membership)
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8.7 Information about the Booking.com Preferred Partner program
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8.8 Information about the Agoda Preferred Partner (AGP) program
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8.9 Information about Expedia Travel Ads
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8.10 15.1 How to manually increase rankings and views for OTA channels5 minutes
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8.11 Purchase and payment of automated tools to improve view rankings for OTA channels2 minutes
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8.12 Installing and configuring tools to automate view ranking for OTA channels15 minutes
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8.13 Troubleshooting guide for using automatic view boosting tools4 minutes
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8.14 Instructions for handling BAS browser path exclusions with antivirus tools on Windows
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10.1 Popular promotions on OTA channels and notes for setup17 minutes
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10.2 How to set up promotions on Airbnb (Lastminute, Early bird, Longstay)4 minutes
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10.1.1.1 How to set up basic promotions on OTA channel – Agoda2 minutes
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10.1.1.2 How to set up basic promotions on OTA channel – Booking.com3 minutes
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10.1.1.3 How to set up basic promotions on OTA channel – Expedia2 minutes
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10.1.1.4 How to set up basic promotions on OTA channel – Traveloka2 minutes
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10.1.1.5 How to set up basic promotions on OTA channel – Mytour4 minutes
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10.1.1.6 How to set up basic promotions on OTA channel – Ctrip (Trip.com)3 minutes
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10.1.7 How to set up basic promotions on OTA channel – Vntrip2 minutes
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10.1.2.1 How to set up Last Minute promotions on OTA channel – Booking.com1 minutes
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10.1.2.2 How to set up Last-minute promotions on OTA channel – Agoda2 minutes
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10.1.2.3 How to set up Last-minute promotions on OTA channel – Traveloka2 minutes
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10.1.2.4 How to set up Last-minute promotion on OTA channel – Expedia2 minutes
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10.1.2.5 How to set up Last minute promotion on OTA channel – Ctrip (Trip.com)2 minutes
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10.1.2.6 How to set up Last minute promotion – Last minute on OTA channel – Vntrip2 minutes
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10.1.2.7 How to set up Last-minute promotions on Mytour OTA channel4 minutes
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10.1.3.1 How to set up Early Bird promotion on Agoda1 minutes
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10.1.3.2 How to set up Early Bird promotions on booking.com1 minutes
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10.1.3.3 How to set up Early Bird promotion on Traveloka1 minutes
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10.1.3.4 How to set up Early Bird promotion on Expedia1 minutes
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10.1.3.5 How to set up Early Bird promotion on Vntrip1 minutes
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10.1.3.6 Cách cài đặt khuyến mại đặt sớm – Early Bird trên Mytour2 minutes
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10.1.3.7 How to set up Early Bird promotion on Ctrip - Trip.com2 minutes
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10.1.4.1 How to set up Long-stay promotions on booking.com1 minutes
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10.1.4.2 How to set up Longstay promotions on Agoda1 minutes
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10.1.4.3 How to set up Longstay promotions on Traveloka1 minutes
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10.1.4.4 How to set up Long-stay promotions – Longstay on Expedia1 minutes
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10.1.4.5 How to set up Long-stay promotions on Vntrip1 minutes
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10.1.4.6 How to set up Longstay promotion on Mytour3 minutes
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10.1.4.7 How to set up Long-stay promotions on Ctrip (trip.com)2 minutes
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10.3.1 Distinguishing between campaigns and regular promotions on OTA channels5 minutes
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10.3.2 Notes when participating in campaign setup on multiple OTA channels4 minutes
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10.3.3 Notes when participating in IP – Country promotions to avoid price arbitrage6 minutes
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10.3.4 Case study – How to join campaigns on Booking.com and apply settings to other OTA channels24 minutes
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10.3.4 Notes when participating in campaigns on Agoda
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11.1 The most basic ways to identify and handle price discrepancies on OTA channels7 minutes
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11.2 Guide to checking displayed prices on OTA channels5 minutes
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11.3 Check the displayed price after setting up promotions for OTA channels7 minutes
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11.4.1.1 Instructions for handling price adjustments for members on Expedia to ensure the net rate4 minutes
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11.4.1.2 Case study on handling undesired net rates on Expedia23 minutes
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11.4.2 Case study on handling price discrepancies after setting up promotions and controlling booking.com extranet access19 minutes
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11.5 Some causes of price disparity between OTA channels5 minutes
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12.1 Some important report items on OTA channels
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12.2 How to apply certain reporting statistics to set promotional prices7 minutes
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12.3 View statistical reports for some important items on Agoda6 minutes
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12.4 View statistical reports of key metrics on Booking.com10 minutes
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12.5 View market demand on OTA channels8 minutes
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13.1 Notes when using channel manager solutions to manage individual and chain accommodations4 minutes
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13.2.1 Solution using Hotellink channel manager to adjust rates and inventory for OTA channels5 minutes
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13.2.2 Synchronization management interface for EzCloud's ezCRS ezCMS Channel Manager5 minutes
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13.2.3 Synchronization interface for managing PMS with Blue Jay's Channel Manager8 minutes
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13.3 Booking engine and synchronized integration of OTA channels on the hotel's booking website11 minutes
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13.4 When to use – when not to use a Channel Manager and how to allocate costs when using a CM8 minutes
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13.2.1 Guide to opening and closing room adjustments for OTA channels via Hotellink10 minutes
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13.6 Case study – Handling price parity – adding rate plans on OTA channels using Hotellink (Ha Long Elegant Boutique Hotel)74 minutes
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Cách thêm tài khoản quản trị tổng cho cả chuỗi CSLT
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Some authentic B2B OTA Sales business models and channels set up with TA rates5 minutes
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16.1 Ideas for Rate plans to focus on specific channels3 minutes
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Case study - Common mistakes in OTA operations: Lack of optimization and inability to control prices90 minutes