Optimized OTA Sales Course 2 has some more expanded topics compared to Optimized OTA Sales Course 1, which are Booking Engine (integrating room booking on the website without needing code to change the website structure and synchronizing room availability across OTA channels), Channel Manager (OTA channel management tool), and accommodation chain management.

Training Content for OTA Sales Course 2

For accommodation establishments/ individuals who have already opened sales channels (some channels and are already operating OTA Sales)

1.Session 1: Assessment of the current state of the accommodation establishment (training duration: 1 session)

2.Session 2: Overview of OTA, room sales mindset, closing sales (training duration: 1 session)

3.Session 3: Understanding factors affecting rankings and guest booking decisions from the outside and internal figures within the Extranet (training duration: 1 session)

4.Session 4: Display optimization solutions: images, content (training duration: 1-2 sessions)

5.Session 5: Pricing mechanism, factors affecting prices (displayed price, net price) on OTA channels (training duration: 1 session)

6.Session 6: Advanced promotion settings, participating in campaigns on OTA channels (training duration: 1-2 sessions)

7.Session 7: (training duration: 1 session)

• Viewing statistics on OTA channels
• How to evaluate the market, view competitors' prices/promotions
• How to manually increase views and use tools to support increasing views and link clicks on OTA channels and websites

8.Session 8:  BOOKING ENGINE, Channel manager, B2B and management solutions for multiple OTA channels, multiple accommodation establishments (accommodation chains)

9.Session 9: Multi-platform booking solutions, avoiding dependence on OTA channels, putting booking information on Google Maps, social media, and websites (training duration: 1 session)

10.Session 10: Q&A, if further training is needed on other topics for deeper understanding such as statistics, contact... (1 session)

Note:

• The basic part is sufficient for understanding and operating basic OTA knowledge. However, to operate effectively in highly competitive areas such as major cities/famous tourist destinations, you need to be equipped with additional knowledge from the Advanced OTA Sales Course.
• If your accommodation has already opened OTA channels, please see information for Optimized OTA Sales Course 1 or Optimized OTA Sales Course 2. If you are just starting, see the Basic OTA Sales Course
• If you want to learn just to have an overview of some content to manage OTA Sales staff, helping you proactively grasp the work and coordinate sales activities, please join the OTA Sales Course for Managers/Accommodation Owners.
• If you only lack knowledge in certain topics, you can choose the Topic-based OTA Sales Course

Additional Information about 1-1 Training

• Training Format: Online 1-1 (1-on-1)
• Necessary Tools:
  • Computer with internet connection
  • Microphone + speakers (Headphones) for remote communication
• Class Schedule + Time: You can choose according to your desired time slots