Curriculum
Optimized Self-Study Online OTA Sales Course – Room Selling: 131 Lessons, 13 sections, Total Duration: 1022 minutes.
= Free Preview = Requires Enrollment
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5 minutes
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5 minutes
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4 minutes
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0.11 Instructions for downloading the price template spreadsheet file to your computer2 minutes
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1.2.1.1 Operating platforms of the OTA channel – Google Search Engine6 minutes
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1.2.1.0 Main operating platforms of OTA channels
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1.2.1.4 Operating platforms of OTA channels – combined into combos3 minutes
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1.2.1.3 Operating platforms of OTA – B2B channels5 minutes
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1.2.1.5 Other operating platforms of OTA channels3 minutes
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1.2.1.2 Operating platforms of the OTA channel – Meta Search4 minutes
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1.2.2 Popular OTA channels in Vietnam and globally
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1.3 The role of OTA channels
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1.4 Which accommodation establishments are OTA channels suitable for?
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1.5 OTA channel revenue ratio in the accommodation business
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1.6 Limitations of OTA channels and how to reduce dependence on OTA channels
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1.7 Common OTA operating methods
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1.8 Daily, weekly, monthly, and yearly tasks of an OTA Sales staff
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1.9 OTA and Traditional Sales Process
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1.10 OTA Overview Training 1-1 (full)119 minutes
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1.11.1 Sharing about receiving payments from Agoda or OTA channels4 minutes
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2.1 Why customers do not choose your accommodation
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2.2 Timeless sales closing mindset applicable to all sustainable sales industries
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2.3 Applying the AIDA Formula in the Hospitality Industry – OTA Channels8 minutes
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2.4 7Ps in the service/tourism industry
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2.5 Customer journey for booking services in the Online – Digital environment12 minutes
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2.6 05 key factors influencing customer choice decisions when booking online
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2.7 Understand how customers evaluate your property to operate better10 minutes
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4.1.4 Correctly understanding rate plans on OTA channels2 minutes
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11.4.2 Case study on handling price discrepancy after setting up promotions and controlling Booking.com extranet access19 minutes
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7.0 Some commonly used terms in OTA Sales operations management
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7.1 Discount order – factors affecting Display Price – Net Price
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7.2.0.1 04 levels of pricing and promotion settings on OTA channels12 minutes
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7.2.0.2 Calculation of Net Price for Bar Price – No promotion3 minutes
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7.2.1 Pricing mechanism, how OTA channels display prices to customers (briefly)20 minutes
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7.2.1.1 How to check if the displayed price and set price are correct
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7.2.2.1 Pricing calculation for individual OTA channels – Progressive discount for Booking, Ctrip, Vntrip, Mytour (from 2025)5 minutes
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7.2.2.2.1 Individual pricing calculation for each OTA channel – Agoda (from 2025)4 minutes
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7.2.2.2.2 P1 – Update price changes for the latest BAR pricing calculation method according to Agoda Feb-2025 – Do not check essential bundling5 minutes
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7.2.2.2.3 P2 – Update price changes for the latest BAR pricing calculation method according to Agoda Feb-2025 – If essential aggregation is checked7 minutes
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7.2.2.2.4 Understanding Agoda's Rate Channel4 minutes
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7.2.2.2.5 Notes on price management when selling rooms on Agoda4 minutes
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7.2.2.3.1 How to calculate individual prices for each OTA channel – Traveloka (from 2025)4 minutes
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7.2.2.3.2 Notes on rate operations when selling rooms on Traveloka4 minutes
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7.2.2.4 How to calculate prices for each specific OTA channel – Expedia2 minutes
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7.2.2.5 03 steps to find the BAR price on OTA channels according to Agoda's pricing method (from 2025)4 minutes
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7.7 Detailed instructions on how to build an OTA channel price list after learning about pricing6 minutes
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7.8.4 User Guide for the PRICE COMPARISON Table in the NON-LOGGED IN area outside the OTA page8 minutes
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7.10 Guide to the Simulate max discount tool in booking.com to better understand how prices are calculated5 minutes
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4.1.1 Why content scores on OTA pages must be optimized after registration4 minutes
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4.1.5.6 Case study – Adding rate plans on OTA channels – with breakfast and using channel manager30 minutes
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Notes after successful opening (having an Extranet account)
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4.2.12 Instructions for renaming room types to be more attractive and meet expectations30 minutes
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9.1 Why optimize content scores on OTA channels4 minutes
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9.2 Optimizing Content Score on OTA – Traveloka7 minutes
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9.3 Optimizing content score on OTA – Expedia9 minutes
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9.4.1 Content score optimization on OTA – Agoda14 minutes
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9.4.2 Agoda Interface Image Optimization Guide (from 2025)6 minutes
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9.5 Optimizing content score on OTA – booking.com9 minutes
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9.6 Optimizing content scores on OTA sites – Mytour, VNTrip, and others
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9.7.3 Case Study: Optimizing content score on OTA platform – Booking.com 4K Dorm50 minutes
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9.7.4 Case Study: Content Score Optimization on OTA – Agoda 4K Dorm70 minutes
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9.7.5 Case Study: Content score optimization on OTA platforms – Airbnb 4K Dorm90 minutes
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9.7.6 Case Study Image Optimization on Booking.com – Kikozo Hotel20 minutes
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9.7.7 Case Study: Image Optimization on Agoda – Kikozo Hotel11 minutes
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9.7.8 Instructions for handling Agoda rooms with incorrect information pulled from other channels2 minutes
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9.8 Case Study – OTA Channel Optimization - Hostelworld70 minutes
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10.1 Popular promotions on OTA channels and notes for setup17 minutes
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10.2 How to set up promotions on Airbnb (Lastminute, Early bird, Longstay)4 minutes
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10.1.1.1 How to set up basic promotions on OTA channel – Agoda2 minutes
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10.1.1.2 How to set up basic promotions on OTA channel – Booking.com3 minutes
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10.1.1.3 How to set up basic promotions on OTA channel – Expedia2 minutes
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10.1.1.4 How to set up basic promotions on OTA channel – Traveloka2 minutes
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10.1.1.5 How to set up basic promotions on OTA channel – Mytour4 minutes
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10.1.1.6 How to set up basic promotions on OTA channel – Ctrip (Trip.com)3 minutes
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10.1.7 How to set up basic promotions on OTA channel – Vntrip2 minutes
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10.1.2.1 How to set up Last Minute promotions on OTA channel – Booking.com1 minutes
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10.1.2.2 How to set up Last-minute promotions on OTA channel – Agoda2 minutes
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10.1.2.3 How to set up Last-minute promotions on OTA channel – Traveloka2 minutes
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10.1.2.4 How to set up Last-minute promotion on OTA channel – Expedia2 minutes
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10.1.2.5 How to set up Last minute promotion on OTA channel – Ctrip (Trip.com)2 minutes
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10.1.2.6 How to set up Last minute promotion – Last minute on OTA channel – Vntrip2 minutes
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10.1.2.7 How to set up Last-minute promotions on Mytour OTA channel4 minutes
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10.1.3.1 How to set up Early Bird promotion on Agoda1 minutes
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10.1.3.2 How to set up Early Bird promotions on booking.com1 minutes
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10.1.3.3 How to set up Early Bird promotion on Traveloka1 minutes
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10.1.3.4 How to set up Early Bird promotion on Expedia1 minutes
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10.1.3.5 How to set up Early Bird promotion on Vntrip1 minutes
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10.1.3.6 Cách cài đặt khuyến mại đặt sớm – Early Bird trên Mytour2 minutes
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10.1.3.7 How to set up Early Bird promotion on Ctrip - Trip.com2 minutes
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10.1.4.1 How to set up Long-stay promotions on booking.com1 minutes
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10.1.4.2 How to set up Longstay promotions on Agoda1 minutes
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10.1.4.3 How to set up Longstay promotions on Traveloka1 minutes
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10.1.4.4 How to set up Long-stay promotions – Longstay on Expedia1 minutes
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10.1.4.5 How to set up Long-stay promotions on Vntrip1 minutes
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10.1.4.6 How to set up Longstay promotion on Mytour3 minutes
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10.1.4.7 How to set up Long-stay promotions on Ctrip (trip.com)2 minutes
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10.3.1 Distinguishing between campaigns and regular promotions on OTA channels5 minutes
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10.3.2 Notes when participating in campaign setup on multiple OTA channels4 minutes
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10.3.3 Notes when participating in IP – Country promotions to avoid price arbitrage6 minutes
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10.3.4 Case study – How to join campaigns on Booking.com and apply settings to other OTA channels24 minutes
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10.3.4 Notes when participating in campaigns on Agoda
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11.1 The most basic ways to identify and handle price discrepancies on OTA channels7 minutes
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11.2 Guide to checking displayed prices on OTA channels5 minutes
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11.3 Check the displayed price after setting up promotions for OTA channels7 minutes
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11.4.1.1 Instructions for handling price adjustments for members on Expedia to ensure the net rate4 minutes
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11.4.1.2 Case study on handling undesired net rates on Expedia23 minutes
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11.4.2 Case study on handling price discrepancies after setting up promotions and controlling booking.com extranet access19 minutes
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11.5 Some causes of price disparity between OTA channels5 minutes
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12.1 Some important report items on OTA channels
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12.2 How to apply certain reporting statistics to set promotional prices7 minutes
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12.3 View statistical reports for some important items on Agoda6 minutes
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12.4 View statistical reports of key metrics on Booking.com10 minutes
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12.5 View market demand on OTA channels8 minutes
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6.2 How to respond and handle to increase customer feedback scores – Reply score on booking.com7 minutes
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8.1 Factors affecting visibility and parameters affecting OTA channel ranking18 minutes
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8.2 Introduction to paid display or conversion advertising on OTA platforms5 minutes
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8.4.1 Visibility boosting tools – rapid growth – additional commission on OTA channels6 minutes
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8.5 Easy-to-understand illustrated explanation of ranking on booking.com13 minutes
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8.6 Information about the Booking.com Genius partner program (membership)
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8.7 Information about the Booking.com Preferred Partner program
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8.8 Information about the Agoda Preferred Partner (AGP) program
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8.9 Information about Expedia Travel Ads
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8.10 15.1 How to manually increase rankings and views for OTA channels5 minutes
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8.11 Purchase and payment of automated tools to improve view rankings for OTA channels2 minutes
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8.12 Installing and configuring tools to automate view ranking for OTA channels15 minutes
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8.13 Troubleshooting guide for using automatic view boosting tools4 minutes
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8.14 Instructions for handling BAS browser path exclusions with antivirus tools on Windows
Optimized Self-Study Online OTA Sales Course – Room Selling
The Optimized Self-Study OTA Sales Course will help you improve your accommodation. This course applies to existing accommodation establishments. We will skip items such as registration and basic Extranet usage. Correcting/adjusting your methods will require a change in mindset and strong action to change results; choosing the right path is much more important than effort alone—if you choose the wrong path, the further you go, the more mistakes you'll make without seeing results. Many students, when wanting to learn, contact OTAVN to study OTA Sales as well as Online/Digital Marketing and have changed spectacularly after completing the course. Equipping yourself with knowledge is important, but the effort to change/apply the knowledge you've learned about Sales & Marketing on OTA/Digital/Online platforms is also a key factor for you to change and achieve good results.
- The basic part of self-study online OTA Sales will help you confidently operate OTA Sales, such as understanding the OTA system, how OTA channel systems operate, how to register channels, how to calculate selling prices (displayed) and net prices, how to contact customers, and indicators affecting the ranking of OTA channels.
- This advanced part of self-study online OTA Sales is for those who have completed the basic self-study online OTA Sales course with advanced knowledge such as setting up promotions, participating in campaigns, handling price discrepancies on OTA channels, using tools to increase visibility/conversion rates, viewing and applying reports, managing OTA channels, chain management, and many mindset ideas for effective room selling on multiple OTA channels.
Due to the high demand from many students contacting and asking about self-study for OTA, since August 2023, OTAVN has developed the OTA Sales course content (self-study) through the training content we provide in meticulous detail, step-by-step, so you can study and do it yourself. After registering for the self-study OTA Sales course, you can contact and connect with us for further support and advice during and after the learning process. In the self-study OTA Sales course content or other self-study courses, for each part/lesson, you can ask questions in that section, and we will respond/answer your questions quickly.
Advantages of the self-study online OTA Sales course (basic and advanced parts)
Compared to the 1-1 OTA Sales course we usually provide, this self-study online OTA Sales course offers several advantages:
- 1-1 remote guidance for the first session and last session of the self-study Sales course. After registering, you need to connect with OTAVN to schedule an appointment for initial support and guidance when participating in self-study to achieve the highest efficiency.
- This self-study OTA Sales course helps you be proactive with your study time anytime, anywhere with Internet access.
- Study according to the roadmap and content we have guided for the trained topics.
- Lifetime support during and after the course (after registering, please provide the paid course ID and connect for support via Zalo/iMessage/WhatsApp at 0934552325 or Email: info@scovietnam.com)
- Requires an internet-connected device such as a smartphone, laptop, or computer.
- You can watch the content repeatedly until you understand it.
- Commitment that you will be able to immediately apply quality knowledge that you cannot find on free sharing channels regarding mindset and methodology.
- Learn many popular OTA channels worldwide and in Vietnam: booking.com, Agoda, Expedia, Airbnb, Traveloka, Trip.com (ctrip), Vntrip, Mytour, Hostelworld...
- You study yourself according to the syllabus and OTA course content you registered for (not personalized like 1-1 OTA sales training).
- For some content like pricing and promotion training, you will calculate prices yourself using sample files or examples we provide to understand the pricing formula.
- Need to install remote support tools for post-training support so we can assist during and after the self-study online OTA Sales course. See more: Software and training tools
During your self-study of part or all of the OTA Sales course, if there is anything you don't understand, need support, or have questions, please contact OTAVN for quick answers. Self-study will significantly reduce the time we spend supporting and guiding you directly, so the cost will be cheaper than individual 1-1 OTA Sales training. AFTER YOU FINISH ALL THE CONTENT OF THE SELF-STUDY ONLINE OTA SALES COURSE, WE WILL SPEND A 1-1 ONLINE EXCHANGE SESSION TO SUPPORT ISSUES YOU ARE FACING OR DO NOT CLEARLY UNDERSTAND. THE TIME WILL BE AGREED UPON BY BOTH PARTIES (DEPENDING ON AVAILABILITY): TRAINING TIME 02-2.5H Note:
- To meet the diverse learning needs of students, we build content for many different students and learning purposes. Comprehensive courses will involve learning and comparison across many different OTA channels. If you study a part of the course individually, such as: Room Selling Course on Booking.com, it is only for the Booking.com OTA channel; Room Selling Course on Agoda is only for the Agoda OTA channel... you won't know how other OTA channels differ from the rest.
- Learning and operating only one OTA channel is almost ineffective for current needs because OTA channels have different operating methods, pricing, display... completely different, especially for medium and large-scale accommodation establishments. If operating multi-channel (many OTA channels), you need to understand and be standardized to do well on many channels without them affecting each other, especially regarding price display and promotions.
- After finishing the basic part, you can participate in the advanced part to gain comprehensive OTA Sales knowledge and operate OTA Sales well in highly competitive environments/areas such as Hanoi, Ho Chi Minh City, Da Nang, Hoi An, Hue, Sa Pa, Da Lat...
WE WILL HELP YOU WHEN PARTICIPATING IN THE SELF-STUDY ONLINE OTA TRAINING COURSE; YOU CAN UNDERSTAND AND PERFORM WELL IN THE OPERATIONAL, ADMINISTRATIVE, AND ROOM SELLING STAGES ON OTA PLATFORMS EFFECTIVELY, SHORTENING A LOT OF TIME. COMPARED TO 1-1 TRAINING, THE SELF-STUDY OTA SALES COURSE WE PROVIDE HAS BEEN CUSTOMIZED IN DETAIL, WITH FULL INFORMATION AND STEP-BY-STEP GUIDANCE WITH ILLUSTRATIONS IF OPERATIONS ARE REQUIRED.
Commitment to Practical OTA Sales Training Quality
- Commitment to students upon completion of the OTA Sales course
- Can independently operate management systems for OTA channels
- Can confidently work as an OTA Sales representative for hotels
- Operate well in highly competitive areas (where many accommodation establishments are listed).
- Good ranking and conversion rates if completing the optimized or advanced course.
- Receive OTA sales training materials after registering for the self-study online OTA sales course
- Support for issues related to OTA Sales, room sales, keyword SEO, Website optimization after the course…
Other notes for customization when wanting separate training for each accommodation establishment
- If students want offline/direct OTA Sales training, please contact us to arrange.
- If you want training for your staff/management team, please register for our OTA Sales courses via 1-1 or offline training methods.