0.9 Journey to Building and Operating a Successful OTA Sales System - Optimized Self-Study Online OTA Sales Course

1.2.1.0 Main operating platforms of OTA channels

1.2.1.4 Operating platforms of OTA channels – combined into combos

1.2.1.3 Operating platforms of OTA – B2B channels

1.2.1.5 Other operating platforms of OTA channels

1.2.1.2 Operating platforms of the OTA channel – Meta Search

1.3 The role of OTA channels

1.4 Which accommodation establishments are OTA channels suitable for?

1.5 OTA channel revenue ratio in the accommodation business

1.6 Limitations of OTA channels and how to reduce dependence on OTA channels

1.7 Common OTA operating methods

1.8 Daily, weekly, monthly, and yearly tasks of an OTA Sales staff

1.9 OTA and Traditional Sales Process

1.10 OTA Overview Training 1-1 (full)

119 minutes

1.11.1 Sharing about receiving payments from Agoda or OTA channels

2.1 Why customers do not choose your accommodation

Topic 2: Sensory factors influencing customer booking decisions 0/7

2.2 Timeless sales closing mindset applicable to all sustainable sales industries

2.3 Applying the AIDA Formula in the Hospitality Industry – OTA Channels

8 minutes

2.4 7Ps in the service/tourism industry

2.5 Customer journey for booking services in the Online – Digital environment

12 minutes

2.6 05 key factors influencing customer choice decisions when booking online

2.7 Understand how customers evaluate your property to operate better

10 minutes

Topic 3: Pricing mechanism, payment, calculation of net price on OTA channels 0/21

4.1.4 Correctly understanding rate plans on OTA channels

11.4.2 Case study on handling price discrepancy after setting up promotions and controlling Booking.com extranet access

19 minutes

7.0 Some commonly used terms in OTA Sales operations management

7.1 Discount order – factors affecting Display Price – Net Price

7.2.0.1 04 levels of pricing and promotion settings on OTA channels

12 minutes

7.2.0.2 Calculation of Net Price for Bar Price – No promotion

7.2.1 Pricing mechanism, how OTA channels display prices to customers (briefly)

20 minutes

7.2.1.1 How to check if the displayed price and set price are correct

7.2.2.1 Pricing calculation for individual OTA channels – Progressive discount for Booking, Ctrip, Vntrip, Mytour (from 2025)

7.2.2.2.1 Individual pricing calculation for each OTA channel – Agoda (from 2025)

7.2.2.2.2 P1 – Update price changes for the latest BAR pricing calculation method according to Agoda Feb-2025 – Do not check essential bundling

7.2.2.2.3 P2 – Update price changes for the latest BAR pricing calculation method according to Agoda Feb-2025 – If essential aggregation is checked

7.2.2.2.4 Understanding Agoda's Rate Channel

7.2.2.2.5 Notes on price management when selling rooms on Agoda

7.2.2.3.1 How to calculate individual prices for each OTA channel – Traveloka (from 2025)

7.2.2.3.2 Notes on rate operations when selling rooms on Traveloka

7.2.2.4 How to calculate prices for each specific OTA channel – Expedia

7.2.2.5 03 steps to find the BAR price on OTA channels according to Agoda's pricing method (from 2025)

7.7 Detailed instructions on how to build an OTA channel price list after learning about pricing

7.8.4 User Guide for the PRICE COMPARISON Table in the NON-LOGGED IN area outside the OTA page

8 minutes

7.10 Guide to the Simulate max discount tool in booking.com to better understand how prices are calculated

4.1.1 Why content scores on OTA pages must be optimized after registration

Topic 4: Optimizing content scores on OTA platforms 0/18

4.1.5.6 Case study – Adding rate plans on OTA channels – with breakfast and using channel manager

30 minutes

Notes after successful opening (having an Extranet account)

4.2.12 Instructions for renaming room types to be more attractive and meet expectations

30 minutes

9.1 Why optimize content scores on OTA channels

9.2 Optimizing Content Score on OTA – Traveloka

9.3 Optimizing content score on OTA – Expedia

9 minutes

9.4.1 Content score optimization on OTA – Agoda

14 minutes

9.4.2 Agoda Interface Image Optimization Guide (from 2025)

9.5 Optimizing content score on OTA – booking.com

9 minutes

9.6 Optimizing content scores on OTA sites – Mytour, VNTrip, and others

9.7.3 Case Study: Optimizing content score on OTA platform – Booking.com 4K Dorm

50 minutes

9.7.4 Case Study: Content Score Optimization on OTA – Agoda 4K Dorm

70 minutes

9.7.5 Case Study: Content score optimization on OTA platforms – Airbnb 4K Dorm

90 minutes

9.7.6 Case Study Image Optimization on Booking.com – Kikozo Hotel

20 minutes

9.7.7 Case Study: Image Optimization on Agoda – Kikozo Hotel

11 minutes

9.7.8 Instructions for handling Agoda rooms with incorrect information pulled from other channels

9.8 Case Study – OTA Channel Optimization - Hostelworld

70 minutes

Topic 8: Rankings and how to improve rankings for OTA channels 0/14

6.2 How to respond and handle to increase customer feedback scores – Reply score on booking.com

8.1 Factors affecting visibility and parameters affecting OTA channel ranking

18 minutes

8.2 Introduction to paid display or conversion advertising on OTA platforms

8.4.1 Visibility boosting tools – rapid growth – additional commission on OTA channels

8.5 Easy-to-understand illustrated explanation of ranking on booking.com

13 minutes

8.6 Information about the Booking.com Genius partner program (membership)

8.7 Information about the Booking.com Preferred Partner program

8.8 Information about the Agoda Preferred Partner (AGP) program

8.9 Information about Expedia Travel Ads

8.10 15.1 How to manually increase rankings and views for OTA channels

8.11 Purchase and payment of automated tools to improve view rankings for OTA channels

8.12 Installing and configuring tools to automate view ranking for OTA channels

15 minutes

8.13 Troubleshooting guide for using automatic view boosting tools

8.14 Instructions for handling BAS browser path exclusions with antivirus tools on Windows

Topic 5.1: Basic promotion setup guide (Basic/ Customize) 0/9

17 minutes

10.2 How to set up promotions on Airbnb (Lastminute, Early bird, Longstay)

10.1.1.1 How to set up basic promotions on OTA channel – Agoda

10.1.1.2 How to set up basic promotions on OTA channel – Booking.com

10.1.1.3 How to set up basic promotions on OTA channel – Expedia

10.1.1.4 How to set up basic promotions on OTA channel – Traveloka

10.1.1.5 How to set up basic promotions on OTA channel – Mytour

10.1.1.6 How to set up basic promotions on OTA channel – Ctrip (Trip.com)

10.1.7 How to set up basic promotions on OTA channel – Vntrip

10.1.2.1 How to set up Last Minute promotions on OTA channel – Booking.com

Topic 5.2: How to set up last-minute promotions on OTA channels 0/7

10.1.2.2 How to set up Last-minute promotions on OTA channel – Agoda

10.1.2.3 How to set up Last-minute promotions on OTA channel – Traveloka

10.1.2.4 How to set up Last-minute promotion on OTA channel – Expedia

10.1.2.5 How to set up Last minute promotion on OTA channel – Ctrip (Trip.com)

10.1.2.6 How to set up Last minute promotion – Last minute on OTA channel – Vntrip

10.1.2.7 How to set up Last-minute promotions on Mytour OTA channel

10.1.3.1 How to set up Early Bird promotion on Agoda

Topic 5.3: How to set up Early Bird promotions on OTA channels 0/7

10.1.3.2 How to set up Early Bird promotions on booking.com

10.1.3.3 How to set up Early Bird promotion on Traveloka

10.1.3.4 How to set up Early Bird promotion on Expedia

10.1.3.5 How to set up Early Bird promotion on Vntrip

10.1.3.6 Cách cài đặt khuyến mại đặt sớm – Early Bird trên Mytour

10.1.3.7 How to set up Early Bird promotion on Ctrip - Trip.com

10.1.4.1 How to set up Long-stay promotions on booking.com

Topic 5.4: How to set up Longstay promotions on OTA channels 0/7

10.1.4.2 How to set up Longstay promotions on Agoda

10.1.4.3 How to set up Longstay promotions on Traveloka

10.1.4.4 How to set up Long-stay promotions – Longstay on Expedia

10.1.4.5 How to set up Long-stay promotions on Vntrip

10.1.4.6 How to set up Longstay promotion on Mytour

10.1.4.7 How to set up Long-stay promotions on Ctrip (trip.com)

10.3.1 Distinguishing between campaigns and regular promotions on OTA channels

Topic 5.5: How to set up campaigns on OTA channels 0/5

10.3.2 Notes when participating in campaign setup on multiple OTA channels

10.3.3 Notes when participating in IP – Country promotions to avoid price arbitrage

10.3.4 Case study – How to join campaigns on Booking.com and apply settings to other OTA channels

24 minutes

10.3.4 Notes when participating in campaigns on Agoda

Topic 6: Checking and handling price disparity on OTA channels 0/7

11.1 The most basic ways to identify and handle price discrepancies on OTA channels

11.2 Guide to checking displayed prices on OTA channels

11.3 Check the displayed price after setting up promotions for OTA channels

11.4.1.1 Instructions for handling price adjustments for members on Expedia to ensure the net rate

11.4.1.2 Case study on handling undesired net rates on Expedia

23 minutes

11.4.2 Case study on handling price discrepancies after setting up promotions and controlling booking.com extranet access

19 minutes

11.5 Some causes of price disparity between OTA channels

12.1 Some important report items on OTA channels

Topic 7: View statistical reports on major OTA sites 0/5

12.2 How to apply certain reporting statistics to set promotional prices

12.3 View statistical reports for some important items on Agoda