OTA Sales Course for Sales Managers, Directors of Sales (D.O.S), and Accommodation Owners helps managers and operators (hotels,  homestays, resorts, apartments, homestays...) understand how to control factors affecting the business efficiency and operation of their accommodation facilities.

OTA Sales Course Training Content for Managers/ Directors of Sales & Accommodation Owners (Sales Manager/ Owner)

1. Overview of OTA, benefits of joining OTA channels, and the customer journey in the Digital/ Online environment

1.1 Platforms where OTA channels appear

1.2 Roles, benefits, and limitations of selling rooms on OTA channels

1.3 Customer journey when choosing and booking accommodation in an online environment

1.4 Factors affecting sales and online customer purchasing decisions

1.5 Why customers do not choose your accommodation

1.6 AIDA customer attraction formula applied to OTA channels

2. Factors to control and orient for sales staff.

2.1 Selling price (price displayed to customers)

2.2 Net price (displayed price - commission payable)

2.3 Default factors to pay for the platform, additional commissions

2.4 Notes when participating in advanced marketing programs

2.5 Reading statistical reports on important items: Booking lead time (compared to arrival date), length of stay

2.6 Target audience solutions by IP/Country

3. Solutions to increase revenue for accommodation and reduce dependence on OTA channels

3.1 Ensuring good ranking

3.2 Ensuring good presence/visibility

3.3 Ensuring good conversion rate

3.4 Solutions to reduce dependence on OTA channels

3.5 Forms of managing single OTA channels and accommodation chains

4. Factors affecting accommodation operation and online revenue

4.1 Qualifications, knowledge, and experience of OTA Sales staff

4.2 Management methods of the management/supervision system

Note:

• The basic part is sufficient for understanding and operating basic OTA knowledge. However, to operate well in highly competitive areas like major cities/famous tourist destinations, you need to be equipped with additional knowledge from the Advanced OTA Sales course.
• If your property has already opened new OTA channels, please see information on the Optimal OTA Sales course 1 or Optimal OTA Sales course 2. If just starting, see the Basic OTA Sales course.
• If you want to learn just to have a brief overview of some content to manage OTA Sales staff, helping you proactively grasp work and coordinate sales activities, please join the OTA Sales course for Managers/Accommodation Owners.
• If you are only lacking knowledge in certain topics, you can choose the OTA Sales course by Topic.

More information about 1-on-1 training

• Training format: Online 1-on-1
• Necessary tools:
  • Computer with internet connection
  • Microphone + speakers (Headphones) for remote communication
• Class schedule + Time: You can choose according to your desired time frame

Role of Sales Manager/ Director of Sales (DOS)

The role of the Sales Manager in a hotel is very important because they are responsible for ensuring that the hotel maintains and increases sales and profits. Below are some important roles of a Sales Manager in a hotel:

1. Business strategy development: Sales Managers are often responsible for determining the hotel's business strategy. They must analyze the market and competition, identify business opportunities, and propose marketing campaigns to optimize sales.
2. Sales department management: Sales Managers must build, train, and manage the sales team. They need to ensure that staff have enough knowledge and skills to implement marketing and sales plans.
3. Setting prices and pricing policies: Sales Managers often participate in setting prices for room types and hotel services. They also manage discount policies, service packages, and offers to attract customers and optimize sales.
4. Advertising and marketing: Sales Managers often take on the role of managing advertising and marketing campaigns. They need to build online and offline advertising campaigns to create brand awareness and attract new customers.
5. Reservation system management: Booking and managing the reservation system is an important part of the Sales Manager's job. They need to ensure that the reservation system operates effectively, helping to optimize hotel occupancy and sales.
6. Customer relationship management: Sales Managers must build and maintain good relationships with customers. They need to resolve all customer complaints and feedback quickly and effectively to ensure their satisfaction.
7. Performance evaluation and reporting: Sales Managers often have to monitor and evaluate the performance of the sales department. They must report on sales, profits, and other indicators to senior management and other hotel departments.

The role of the Sales Manager in a hotel plays a vital part in ensuring business success and sustainable development of the hotel. They must have extensive knowledge of the hotel industry, leadership and management skills, as well as the ability to analyze the market and shape business strategies creatively.

Role of Hotel/ Accommodation Manager

Hotel/ Accommodation managers ensure that the hotel operates efficiently and provides quality service to meet customer needs. Below are some important roles of a hotel manager:

1. Managing all hotel operations: The hotel manager is responsible for organizing and operating all activities within the hotel. This includes financial management, human resources, marketing, menu management (if there is a restaurant), and other services.
2. Financial management: The hotel manager must manage the hotel's financial resources efficiently. They perform budget planning, monitor revenue and expenses, and ensure that the hotel achieves a profit.
3. Human resource management: The hotel manager must manage and develop the staff. This includes recruiting, training, and evaluating employee performance. They must also create a positive work environment to ensure employee satisfaction and efficiency.
4. Approving and establishing policies and regulations: The hotel manager ensures that the hotel complies with all regulations and policies related to the accommodation and tourism industry. They are also responsible for building and implementing internal policies to ensure smooth and safe operations.
5. Customer contact and care: The hotel manager must approve and ensure that customer service is provided in the best way. They must resolve all customer issues and complaints quickly and effectively.
6. Marketing and advertising: The hotel manager often participates in building advertising and marketing campaigns to attract new customers and maintain old ones. They also manage the promotion of the hotel brand.
7. Ensuring safety and regulatory compliance: The hotel manager must ensure that the hotel complies with all safety and environmental protection regulations. They must plan and implement measures to ensure the safety of guests and staff.

The role of the hotel manager is important to ensure the success and sustainable development of the hotel. They must have extensive knowledge of the hotel industry, leadership skills, and the ability to manage effectively to deal with all challenges in this field.