Musement is an online platform offering activities, tours, museum tickets, events, and art programs worldwide. Founded in 2013 in Milan, Italy, Musement allows users to book online through its website and mobile app, providing e-tickets or digital confirmation vouchers after booking. In 2018, Musement was acquired by TUI Group, one of the world's largest tourism groups. By October 2020, Musement was rebranded as TUI Musement, becoming the dedicated Tours & Activities division of TUI Group. TUI Musement combines a carefully curated product portfolio, scalable digital platforms, and in-destination services provided by local teams, aiming to develop and distribute products in three main areas:

• Experiences: Excursions, activities, and attraction tickets
• Transfers: Between airports, hotels, and ports
• Tours: Multi-day itineraries including flights, hotels, experiences, and transfers

These products are available in major beach and city destinations, distributed through TUI's online channels, the TUI Musement app, local teams, and B2B partners such as online travel agencies, airlines, hotels, and cruise lines. TUI Musement has also partnered with many leading travel brands to expand its range of experience offerings. For example, in April 2024, TUI Musement became the Tours & Activities provider for loveholidays, an online travel agency, giving loveholidays' customers access to thousands of experiences, including museum visits, city tours, culinary experiences, and adventure activities. In addition, TUI Musement has developed exclusive products such as the TUI Collection, comprising over 800 high-quality experiences in more than 100 beach and city destinations. These experiences are developed based on three main criteria:

• Exceptional experiences: Ensuring high quality and providing insights into local culture and traditions through friendly and knowledgeable guides
• Created with care: Ensuring all experiences are operated with TUI-approved suppliers, checked for quality, safety, and sustainability, and conducted in a way that cares for the planet and local communities
• Best value guaranteed: Ensuring high quality standards, flexible cancellation policies, fair price commitments, and no hidden costs

To date, over seven million TUI Collection experiences have been provided to customers. With a combination of advanced technology and personalized service, TUI Musement continues to expand and offer diverse travel experiences, meeting the needs of customers worldwide. Further information for partners: https://www.musement.com/us/supplier-handbook-p