Course Content
Free preview |
Enrollment required
Preparation
0/8
0.1 Mindset before learning OTA Sales in particular
0.2 Software to prepare for practice when operating OTA Sales and receiving OTA support from OTAVN
Room and Rate Setup
5 minutes
0.4 Installation and permission guide for the Anydesk app on iOS
5 minutes
0.5 Installation and configuration guide for Google Meet on computer
4 minutes
0.8 How to self-study Online OTA Sales effectively
0.9 Journey to Building and Operating a Successful OTA Sales System
0.11 Instructions for downloading the price template spreadsheet file to your computer
2 minutes
Topic 1: Overview of OTA & OTA Sales
0/16
1.2.1.0 Main operating platforms of OTA channels
1.2.1.1 Operating platforms of the OTA channel – Google Search Engine
6 minutes
1.2.1.2 Operating platforms of the OTA channel – Meta Search
4 minutes
1.2.1.3 Operating platforms of OTA – B2B channels
5 minutes
1.2.1.4 Operating platforms of OTA channels – combined into combos
3 minutes
1.2.1.5 Other operating platforms of OTA channels
3 minutes
1.2.2 Popular OTA channels in Vietnam and globally
1.3 The role of OTA channels
1.4 Which accommodation establishments are OTA channels suitable for?
1.5 OTA channel revenue ratio in the accommodation business
1.6 Limitations of OTA channels and how to reduce dependence on OTA channels
1.7 Common OTA operating methods
1.8 Daily, weekly, monthly, and yearly tasks of an OTA Sales staff
1.9 OTA and Traditional Sales Process
1.10 OTA Overview Training 1-1 (full)
119 minutes
1.11.1 Sharing about receiving payments from Agoda or OTA channels
4 minutes
Topic 2: Sensory factors affecting customers' booking decisions
0/7
2.1 Why customers do not choose your accommodation
2.2 Timeless sales closing mindset applicable to all sustainable sales industries
2.3 Applying the AIDA Formula in the Hospitality Industry – OTA Channels
8 minutes
2.4 7Ps in the service/tourism industry
2.5 Customer journey for booking services in the Online – Digital environment
12 minutes
2.6 05 key factors influencing customer choice decisions when booking online
2.7 Understand how customers evaluate your property to operate better
10 minutes
Topic 3.0: Guide to registering OTA channels
0/11
3.0 Information to prepare and notes before registering for OTA channels
3.1 How to name accommodation establishments and handle duplicate names
36 minutes
3.2 Image processing before updating to OTA channels
3.2.1.1 Guide to batch resizing images using Caesium software
3 minutes
3.2.1.2 How to bulk resize and rename files before registering new OTA channels using XNresize
6 minutes
3.2.2 Guide to batch renaming image files with Inviska Rename
8 minutes
3.3.0 Principles and how to register any OTA channel
7 minutes
3.3.6 Instructions for new listing on OTA channel – Tripadvisor Rental
15 minutes
3.4 What are the advantages of opening a new accommodation facility in a low-competition area?
3 minutes
3.5 Complete the Know Your Partner form after successful registration to avoid account suspension
4 minutes
3.8 Guide to opening a new Hostelworld OTA channel
7 minutes
Topic 3.1: Booking.com channel registration guide
0/5
3.3.1.1 Brief Guide to OTA Channel Registration – Booking.com
14 minutes
3.3.1.2 Case Study – OTA Channel Registration Guide – Booking.com
45 minutes
3.6 Change deposit policy on booking.com to avoid policy violations
6 minutes
3.7 Create an additional admin account for the booking.com channel
4 minutes
3.3.8 Detailed guide on how to manually verify property location on booking.com
8 minutes
Topic 3.2: Agoda.com channel registration guide
0/4
3.3.2.1 Brief guide to registering an OTA channel – Agoda.com
7 minutes
3.3.2.2 Case Study – Guide on how to register for the Agoda channel
12 minutes
3.3.2.3.1 Hướng dẫn chuyển Agoda Home sang Hotel khi đã được duyệt đăng ký
3 minutes
3.3.2.3.2 Instructions for switching Agoda Home to Hotel when registering a new OTA channel
37 minutes
Topic 3.3: Expedia.com channel registration guide
0/2
Topic 3.4: Traveloka.com channel registration guide
0/4
3.3.3.2 Case Study – OTA Channel Registration Guide – Traveloka
44 minutes
3.3.3.1 Brief guide to registering an OTA channel – Traveloka.com
12 minutes
4.1.6.4.1 Instructions for adjusting room rates and allotment on Traveloka V1 (old)
5 minutes
4.1.6.4.2 Guide to adjusting room rates and room allotment on Traveloka V2 (new)
2 minutes
Topic 3.5: Trip.com (Ctrip) channel registration guide
0/3
Topic 3.6: Airbnb channel registration guide
0/4
Topic 4.1: Instructions for using the extranet of basic OTA channels
0/14
4.0 Items to optimize and adjust immediately after receiving the OTA channel Extranet account
4.1.0.1 Distinguish between administrative login paths and user paths
3 minutes
4.1.0.2 Troubleshooting guide when unable to log in or adjust items in the Extranet of OTA channels
3 minutes
4.1.3 How to change the display language in the Extranet of OTA channels
3 minutes
4.1.4 Correctly understanding rate plans on OTA channels
2 minutes
4.1.5.5 How to set up pricing policies – Rate plans on other channels
2 minutes
4.1.5.6 Case study – Adding rate plans on OTA channels – with breakfast and using channel manager
30 minutes
4.1.6.5 Instructions for adjusting room rates and availability on Airbnb
2 minutes
4.1.6.10 Instructions for installing and downloading OTA channel management applications on mobile – Mobile App
4.1.7.1 Distinguishing between mobile apps and mobile browsers when managing OTA channels on mobile
4.1.11 Instructions for taking and sending photos to request evaluation or handle bad reviews
14 minutes
4.2.6 Guide for adjusting prices based on the number of people on OTA channels
10 minutes
4.2.12 Instructions for renaming room types to be more attractive and meet expectations
30 minutes
4.2.13 Guide to adding competitors – Competitor set on OTA channels Booking Agoda Expedia
8 minutes
4.1.1 Booking.com Extranet User Guide
0/13
4.1.0.3 Introduction to booking.com Extranet menu
3 minutes
4.1.5.1 How to set up rate plans on Booking.com
4 minutes
4.1.6.1 Instructions for adjusting room rates and availability on Booking.com
6 minutes
4.1.7.4 User Guide for Mobile App - Pulse for managing Booking.com Extranet
7 minutes
4.1.9.2 How to read booking parameters from the OTA channel – booking.com
2 minutes
4.1.12 Case Study – How to read specifications and handle special requests for new bookings on booking.com
16 minutes
4.2.1.1 How to set up additional surcharges on OTA channel – booking.com
3 minutes
4.2.3.1 How to pay commission on booking.com
2 minutes
4.2.4 Case Study – Handling Booking.com commission invoices for bookings where no-show was not marked
6 minutes
4.2.7.1 Instructions on how to add a room in the OTA channel Extranet – Booking.com
14 minutes
4.2.8.1 Guide to setting prices with multiple rate plans – Rate plan on booking.com
3 minutes
4.2.8.2 Instructions for setting monthly view prices on booking.com
4 minutes
4.2.3.4 How to contact booking.com to resolve unpaid commissions
3 minutes
4.1.2 Agoda Extranet User Guide
0/13
4.1.0.4 Introduction to Agoda YCS Extranet menu (old before 2025)
2 minutes
4.1.0.5 Introduction to Agoda's new interface (from 2025)
2 minutes
4.1.5.2 How to set up price policies – Rate plans on Agoda
4 minutes
4.1.7.2 Mobile App User Guide - YCS Agoda for Hotel managing Agoda Extranet
5 minutes
4.1.6.2 Instructions for adjusting room rates and inventory on Agoda.com
5 minutes
4.1.8.1 How to add a bank account to Agoda YCS
8 minutes
4.1.9.1 How to read booking parameters on the Agoda OTA channel
10 minutes
4.1.12 Q&A regarding the new Agoda Statement from 2025
2 minutes
4.2.1.2 How to set up additional surcharges on OTA channel – Agoda
2 minutes
4.2.5.1.1 How to set daily or weekend rates on Agoda Home
4 minutes
4.2.7.2 Guide to adding rooms on Agoda Extranet YCS
6 minutes
4.2.8.3 Instructions for setting up rates in list view format Agoda YCS
3 minutes
4.2.5.1.2 How to set daily or weekend rates on Agoda YCS
2 minutes
4.1.3 Expedia Extranet User Guide
0/8
4.1.5.3 How to set up pricing policies – Rate plans on Expedia
4 minutes
4.1.6.3 Instructions for adjusting room rates and inventory on Expedia
6 minutes
4.1.7.5 Mobile App User Guide - Partner Central managing Expedia's Extranet
4 minutes
4.1.8.2 Instructions for adding a bank account on Expedia
4.1.9.3 How to read booking parameters on the OTA channel – Expedia
2 minutes
4.2.7.3 Guide to adding rooms on Expedia Extranet
6 minutes
4.2.1.4 How to set up additional surcharges on OTA channel – Expedia
4 minutes
6.1.2 How to set up auto-reply templates on some OTA channels – Expedia.com
3 minutes
4.1.4 Traveloka Extranet User Guide
0/1
4.1.5 Trip.com (Ctrip) Extranet User Guide
0/1
4.1.7 Mytour Extranet User Guide
0/2
4.1.7 Vntrip Extranet User Guide
0/1
4.1.8 User guide for Extranet of other channels
0/1
Topic 5: Guide on how to contact OTAs when support is needed
0/6
5.1 General principles and instructions on how to contact OTA sites
4 minutes
5.2.1 Instructions on how to contact the OTA site – booking.com
3 minutes
5.3.1 Instructions on how to contact the OTA site – AGODA (Method 1)
2 minutes
5.4 Guide on how to contact the OTA – EXPEDIA
4 minutes
5.6 Guide on how to contact the OTA – AIRBNB
2 minutes
5.8 How to contact the OTA site – Trip.com Group – Ctrip
3 minutes
Topic 6: How to contact customers on OTA channels
0/9
5.3.2 Instructions on how to contact the OTA site – AGODA (method 2)
2 minutes
6.1.1 How to set up auto-reply templates on some OTA channels – Booking.com
6 minutes
6.4 How to contact guests in the OTA channel extranet – Agoda
3 minutes
6.5 How to contact guests in the OTA channel extranet – Booking.com
3 minutes
6.6 How to contact guests in the extranet of OTA channels – Expedia
1 minutes
6.7 How to contact customers using encrypted email on OTA channels – booking.com, agoda, expedia
3 minutes
6.8 How to respond to customer messages or requests on Agoda
4 minutes
6.9 How to set up auto-reply message options on booking.com extranet
2 minutes
6.10 How to set up quick reply auto-response options on Airbnb Host
5 minutes
Topic 7: Pricing mechanism, payment, calculation of net price on OTA channels
0/20
11.4.2 Case study on handling price discrepancy after setting up promotions and controlling Booking.com extranet access
19 minutes
7.0 Some commonly used terms in OTA Sales operations management
7.1 Discount order – factors affecting Display Price – Net Price
7.2.0.1 04 levels of pricing and promotion settings on OTA channels
12 minutes
7.2.0.2 Calculation of Net Price for Bar Price – No promotion
3 minutes
7.2.1 Pricing mechanism, how OTA channels display prices to customers (briefly)
20 minutes
7.2.1.1 How to check if the displayed price and set price are correct
7.2.2.1 Pricing calculation for individual OTA channels – Progressive discount for Booking, Ctrip, Vntrip, Mytour (from 2025)
5 minutes
7.2.2.2.1 Individual pricing calculation for each OTA channel – Agoda (from 2025)
4 minutes
7.2.2.2.2 P1 – Update price changes for the latest BAR pricing calculation method according to Agoda Feb-2025 – Do not check essential bundling
5 minutes
7.2.2.2.3 P2 – Update price changes for the latest BAR pricing calculation method according to Agoda Feb-2025 – If essential aggregation is checked
7 minutes
7.2.2.2.4 Understanding Agoda's Rate Channel
4 minutes
7.2.2.2.5 Notes on price management when selling rooms on Agoda
4 minutes
7.2.2.3.1 How to calculate individual prices for each OTA channel – Traveloka (from 2025)
4 minutes
7.2.2.3.2 Notes on rate operations when selling rooms on Traveloka
4 minutes
7.2.2.4 How to calculate prices for each specific OTA channel – Expedia
2 minutes
7.2.2.5 03 steps to find the BAR price on OTA channels according to Agoda's pricing method (from 2025)
4 minutes
7.7 Detailed instructions on how to build an OTA channel price list after learning about pricing
6 minutes
7.8.4 User Guide for the PRICE COMPARISON Table in the NON-LOGGED IN area outside the OTA page
8 minutes
7.10 Guide to the Simulate max discount tool in booking.com to better understand how prices are calculated
5 minutes
Topic 8: Rankings and how to increase rankings for OTA channels
0/14
6.2 How to respond and handle to increase customer feedback scores – Reply score on booking.com
7 minutes
8.1 Factors affecting visibility and parameters affecting OTA channel ranking
18 minutes
8.2 Introduction to paid display or conversion advertising on OTA platforms
5 minutes
8.4.1 Visibility boosting tools – rapid growth – additional commission on OTA channels
6 minutes
8.5 Easy-to-understand illustrated explanation of ranking on booking.com
13 minutes
8.6 Information about the Booking.com Genius partner program (membership)
8.7 Information about the Booking.com Preferred Partner program
8.8 Information about the Agoda Preferred Partner (AGP) program
8.9 Information about Expedia Travel Ads
8.10 15.1 How to manually increase rankings and views for OTA channels
5 minutes
8.11 Purchase and payment of automated tools to improve view rankings for OTA channels
2 minutes
8.12 Installing and configuring tools to automate view ranking for OTA channels
15 minutes
8.13 Troubleshooting guide for using automatic view boosting tools
4 minutes
8.14 Instructions for handling BAS browser path exclusions with antivirus tools on Windows
Topic 9: Optimizing content scores on OTA sites
0/16
4.1.1 Why content scores on OTA pages must be optimized after registration
4 minutes
Notes after successful opening (having an Extranet account)
9.1 Why optimize content scores on OTA channels
4 minutes
9.2 Optimizing Content Score on OTA – Traveloka
7 minutes
9.3 Optimizing content score on OTA – Expedia
9 minutes
9.4.1 Content score optimization on OTA – Agoda
14 minutes
9.4.2 Agoda Interface Image Optimization Guide (from 2025)
6 minutes
9.5 Optimizing content score on OTA – booking.com
9 minutes
9.6 Optimizing content scores on OTA sites – Mytour, VNTrip, and others
9.7.3 Case Study: Optimizing content score on OTA platform – Booking.com 4K Dorm
50 minutes
9.7.4 Case Study: Content Score Optimization on OTA – Agoda 4K Dorm
70 minutes
9.7.5 Case Study: Content score optimization on OTA platforms – Airbnb 4K Dorm
90 minutes
9.7.6 Case Study Image Optimization on Booking.com – Kikozo Hotel
20 minutes
9.7.7 Case Study: Image Optimization on Agoda – Kikozo Hotel
11 minutes
9.7.8 Instructions for handling Agoda rooms with incorrect information pulled from other channels
2 minutes
9.8 Case Study – OTA Channel Optimization - Hostelworld
70 minutes
Topic 10.1: Basic promotion setup guide (Basic/ Customize)
0/9
10.1 Popular promotions on OTA channels and notes for setup
17 minutes
10.2 How to set up promotions on Airbnb (Lastminute, Early bird, Longstay)
4 minutes
10.1.1.1 How to set up basic promotions on OTA channel – Agoda
2 minutes
10.1.1.2 How to set up basic promotions on OTA channel – Booking.com
3 minutes
10.1.1.3 How to set up basic promotions on OTA channel – Expedia
2 minutes
10.1.1.4 How to set up basic promotions on OTA channel – Traveloka
2 minutes
10.1.1.5 How to set up basic promotions on OTA channel – Mytour
4 minutes
10.1.1.6 How to set up basic promotions on OTA channel – Ctrip (Trip.com)
3 minutes
10.1.7 How to set up basic promotions on OTA channel – Vntrip
2 minutes
Topic 10.2: How to set up last-minute promotions on OTA channels
0/7
10.1.2.1 How to set up Last Minute promotions on OTA channel – Booking.com
1 minutes
10.1.2.2 How to set up Last-minute promotions on OTA channel – Agoda
2 minutes
10.1.2.3 How to set up Last-minute promotions on OTA channel – Traveloka
2 minutes
10.1.2.4 How to set up Last-minute promotion on OTA channel – Expedia
2 minutes
10.1.2.5 How to set up Last minute promotion on OTA channel – Ctrip (Trip.com)
2 minutes
10.1.2.6 How to set up Last minute promotion – Last minute on OTA channel – Vntrip
2 minutes
10.1.2.7 How to set up Last-minute promotions on Mytour OTA channel
4 minutes
Topic 10.3: How to set up Early Bird promotions on OTA channels
0/7
10.1.3.1 How to set up Early Bird promotion on Agoda
1 minutes
10.1.3.2 How to set up Early Bird promotions on booking.com
1 minutes
10.1.3.3 How to set up Early Bird promotion on Traveloka
1 minutes
10.1.3.4 How to set up Early Bird promotion on Expedia
1 minutes
10.1.3.5 How to set up Early Bird promotion on Vntrip
1 minutes
10.1.3.6 Cách cài đặt khuyến mại đặt sớm – Early Bird trên Mytour
2 minutes
10.1.3.7 How to set up Early Bird promotion on Ctrip - Trip.com
2 minutes
Topic 10.4: How to set up long-stay promotions - Longstay on OTA channels
0/7
10.1.4.1 How to set up Long-stay promotions on booking.com
1 minutes
10.1.4.2 How to set up Longstay promotions on Agoda
1 minutes
10.1.4.3 How to set up Longstay promotions on Traveloka
1 minutes
10.1.4.4 How to set up Long-stay promotions – Longstay on Expedia
1 minutes
10.1.4.5 How to set up Long-stay promotions on Vntrip
1 minutes
10.1.4.6 How to set up Longstay promotion on Mytour
3 minutes
10.1.4.7 How to set up Long-stay promotions on Ctrip (trip.com)
2 minutes
Topic 10.5: How to set up campaigns on OTA channels
0/5
10.3.1 Distinguishing between campaigns and regular promotions on OTA channels
5 minutes
10.3.2 Notes when participating in campaign setup on multiple OTA channels
4 minutes
10.3.3 Notes when participating in IP – Country promotions to avoid price arbitrage
6 minutes
10.3.4 Case study – How to join campaigns on Booking.com and apply settings to other OTA channels
24 minutes
10.3.4 Notes when participating in campaigns on Agoda
Topic 11: Checking and handling price discrepancies on OTA channels
0/7
11.1 The most basic ways to identify and handle price discrepancies on OTA channels
7 minutes
11.2 Guide to checking displayed prices on OTA channels
5 minutes
11.3 Check the displayed price after setting up promotions for OTA channels
7 minutes
11.4.1.1 Instructions for handling price adjustments for members on Expedia to ensure the net rate
4 minutes
11.4.1.2 Case study on handling undesired net rates on Expedia
23 minutes
11.4.2 Case study on handling price discrepancies after setting up promotions and controlling booking.com extranet access
19 minutes
11.5 Some causes of price disparity between OTA channels
5 minutes
Topic 12: Viewing statistical reports on major OTA sites
0/5
12.1 Some important report items on OTA channels
12.2 How to apply certain reporting statistics to set promotional prices
7 minutes
12.3 View statistical reports for some important items on Agoda
6 minutes
12.4 View statistical reports of key metrics on Booking.com
10 minutes
12.5 View market demand on OTA channels
8 minutes
Topic 13: Methods of managing multiple OTA channels for hotel chains
0/10
13.1 Notes when using channel manager solutions to manage individual and chain accommodations
4 minutes
13.2.1 Solution using Hotellink channel manager to adjust rates and inventory for OTA channels
5 minutes
13.2.2 Synchronization management interface for EzCloud's ezCRS ezCMS Channel Manager
5 minutes
13.2.3 Synchronization interface for managing PMS with Blue Jay's Channel Manager
8 minutes
13.3 Booking engine and synchronized integration of OTA channels on the hotel's booking website
11 minutes
13.4 When to use – when not to use a Channel Manager and how to allocate costs when using a CM
8 minutes
13.2.1 Guide to opening and closing room adjustments for OTA channels via Hotellink
10 minutes
13.6 Case study – Handling price parity – adding rate plans on OTA channels using Hotellink (Ha Long Elegant Boutique Hotel)
74 minutes
Cách thêm tài khoản quản trị tổng cho cả chuỗi CSLT
Introducing some Channel Manager service providers and OTA and accommodation management solutions
Topic 14: Hourly room business model on OTA channels + B2B
0/1
Topic 15: Some ideas to focus on individual OTA channels
0/1
Topic 16: Review - Re-evaluating operations
0/2