Hospitality and tourism are exciting, alluring, industries. The fun of showing travellers a good time, the joy of making guests happy, the feeling of contentment that comes from earning your own ...

Hotel reviews play an important role in helping customers make decisions when selecting a hotel. Reviews provide valuable insight into the quality of service, amenities, and overall experience ...

Online reviews are critical to the success of any accommodations. The star rating that certain platforms place on your listing can have a huge effect on your ability to attract guests and earn ...

Despite being launched in the same year as the original iPhone, Airbnb remains an entirely unique online travel agency (OTA). Where more traditional OTAs like Expedia and booking.com work to ...

To run a successful property a hotelier must ensure that they maintain the highest quality and safety standards possible. But how? The answer is in standard operating procedures (SOPs). Hotel ...

Online Reputation Management or ORM, is the strategy used to influence the narrative around your hotel’s services to curate a strong and positive one. Strategies include tracking review sites, ...

For the owners and employees of travel businesses, it’s important to have a good understanding of the distribution channels available to you. The digital revolution means there is a wide choice ...

In truth, traditional tour operator package holidays, usually sold offline and consisting of set flights and accommodation, remain popular, particularly in the UK, Germany, and China. Research ...

In good times or bad, it is important to optimize your ability to generate profit. The best way to do this is to take steps to increase your profit margins. These steps include accurately ...

The look-to-book or look to book ratio is exactly what it says it is: a comparison of the number of people who visit a website with the number who make a booking. This ratio, if used with other ...