{"id":451975,"date":"2025-05-09T01:49:32","date_gmt":"2025-05-09T01:49:32","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451975"},"modified":"2025-05-09T01:49:32","modified_gmt":"2025-05-09T01:49:32","slug":"remarketing-ads-khach-san-tang-dat-phong-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/remarketing-ads-khach-san-tang-dat-phong-doanh-thu\/","title":{"rendered":"Remarketing Ads Kh\u00e1ch S\u1ea1n: T\u0103ng \u0110\u1eb7t Ph\u00f2ng &#038; Doanh Thu"},"content":{"rendered":"<h1>Thu h\u1ed3i doanh thu \u0111\u00e3 m\u1ea5t: C\u00e1ch qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/h1>\n<p>H\u1ea7u h\u1ebft kh\u00e1ch du l\u1ecbch kh\u00f4ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n trong l\u1ea7n \u0111\u1ea7u ti\u00ean truy c\u1eadp trang web. Thay v\u00e0o \u0111\u00f3, h\u1ecd chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c tab, so s\u00e1nh gi\u00e1 v\u00e0 bi\u1ebfn m\u1ea5t kh\u00f4ng d\u1ea5u v\u1ebft. Vi\u1ec7c kh\u00f4ng duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u00f3 nguy c\u01a1 m\u1ea5t h\u1ecd v\u00e0o tay c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>M\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n, qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i (retargeting ads), t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch du l\u1ecbch c\u00f3 \u00fd \u0111\u1ecbnh cao, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00f3m thu h\u1ed3i doanh thu b\u1ecb m\u1ea5t do b\u1ecf qu\u00ean gi\u1ecf h\u00e0ng v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i, t\u1ea1i sao ch\u00fang l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1ch ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu.<\/p>\n<p>Hai thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn. <strong data-start=\"1405\" data-end=\"1434\">Remarketing Ads kh\u00e1ch s\u1ea1n<\/strong> ch\u1ee7 y\u1ebfu nh\u1eafm \u0111\u1ebfn vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho kh\u00e1ch truy c\u1eadp ch\u01b0a \u0111\u1eb7t ph\u00f2ng. Trong khi \u0111\u00f3, ti\u1ebfp th\u1ecb l\u1ea1i th\u01b0\u1eddng \u00e1p d\u1ee5ng cho kh\u00e1ch c\u0169 qua email, m\u1ea1ng x\u00e3 h\u1ed9i\u2026 Vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 hai gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n v\u00e0 c\u00e2n b\u1eb1ng h\u01a1n.<\/p>\n<h2>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i l\u00e0 g\u00ec?<\/h2>\n<p>97% kh\u00e1ch truy c\u1eadp kh\u00f4ng bao gi\u1edd quay l\u1ea1i \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch mua h\u00e0ng sau khi r\u1eddi kh\u1ecfi trang web. <strong>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i<\/strong> gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch du l\u1ecbch \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. N\u00f3 s\u1eed d\u1ee5ng cookie \u0111\u1ec3 theo d\u00f5i v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng kh\u00e1ch truy c\u1eadp n\u00e0y, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u1edf trong t\u00e2m tr\u00ed h\u1ecd ngay c\u1ea3 sau khi h\u1ecd r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m m\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Google v\u00e0 h\u00e0ng ngh\u00ecn trang web \u0111\u1ed1i t\u00e1c. \u0110i\u1ec1u n\u00e0y nh\u1eafc nh\u1edf kh\u00e1ch du l\u1ecbch v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i.<\/p>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i l\u00e0 hi\u1ec3n th\u1ecb v\u00e0 l\u01b0\u1ee3t xem. N\u00f3 kh\u00e1c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed kh\u00e1c, bao g\u1ed3m:<\/p>\n<ul>\n<li><b>Qu\u1ea3ng c\u00e1o Metasearch:<\/b> C\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean c\u00e1c trang web metasearch nh\u01b0 KAYAK v\u00e0 Google Hotel Ads<\/li>\n<li><b>Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a:<\/b> Thu h\u00fat kh\u00e1ch m\u1edbi th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n<h3>Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i so v\u1edbi Ti\u1ebfp th\u1ecb l\u1ea1i (Remarketing)<\/h3>\n<p>M\u1eb7c d\u00f9 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau, nh\u01b0ng nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i th\u1ef1c s\u1ef1 ph\u1ee5c v\u1ee5 c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nhau.<\/p>\n<p><b>Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i<\/b> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho kh\u00e1ch truy c\u1eadp \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p><b>Ti\u1ebfp th\u1ecb l\u1ea1i<\/b> t\u1eadp trung v\u00e0o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch \u0111\u00e3 t\u1eebng \u1edf kh\u00e1ch s\u1ea1n th\u00f4ng qua email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec3n th\u1ecb trong khi ti\u1ebfp th\u1ecb l\u1ea1i khuy\u1ebfn kh\u00edch kh\u00e1ch quay l\u1ea1i. V\u1edbi c\u1ea3 hai c\u00e1ch ti\u1ebfp c\u1eadn l\u00e0m vi\u1ec7c song song v\u1edbi nhau, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u00e2n b\u1eb1ng cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n.<\/p>\n<h2 id=\"elements\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i<\/h2>\n<p>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n so v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c. Ch\u00fang th\u01b0\u1eddng ch\u1ec9 bao g\u1ed3m m\u1ed9t h\u00ecnh \u1ea3nh, m\u1ed9t ti\u00eau \u0111\u1ec1 v\u00e0 m\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n ng\u1eafn, nh\u01b0ng s\u1ee9c m\u1ea1nh c\u1ee7a ch\u00fang n\u1eb1m \u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 ph\u1ee9c t\u1ea1p.<\/p>\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i th\u00e0nh c\u00f4ng l\u00e0 h\u1ea5p d\u1eabn, thuy\u1ebft ph\u1ee5c v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. N\u00f3 kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p m\u1ed9t l\u00fd do thuy\u1ebft ph\u1ee5c \u0111\u1ec3 h\u1ecd quay l\u1ea1i trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua b\u1ed1n y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i:<\/p>\n<ul>\n<li><b>H\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd:<\/b> H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao ghi l\u1ea1i kh\u00f4ng gian v\u00e0 ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n<li><b>N\u1ed9i dung h\u1ea5p d\u1eabn:<\/b> Th\u00f4ng \u0111i\u1ec7p thuy\u1ebft ph\u1ee5c c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n<li><b>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a:<\/b> C\u1ee5m t\u1eeb r\u00f5 r\u00e0ng, h\u01b0\u1edbng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng nh\u01b0 &#8220;\u0110\u1eb7t ngay&#8221; ho\u1eb7c &#8220;\u01afu \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n&#8221;.<\/li>\n<li><b>\u0110\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/b> Ph\u1ea3n h\u1ed3i nhanh, d\u1ec5 \u0111\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c thi\u1ebft b\u1ecb v\u00e0 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh.<\/li>\n<\/ul>\n<h2 id=\"importance\">L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch khi k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u01b0 m\u1ed9t ph\u1ea7n trong n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n. Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb v\u00e0 doanh thu t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i kh\u00e1ch s\u1ea1n c\u00e2n b\u1eb1ng h\u01a1n cho kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd, \u0111\u1ec3 thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean \u0111\u00fang k\u00eanh v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<p>Qu\u1ea3ng c\u00e1o Remarketing:<\/p>\n<h3>Th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/h3>\n<p>B\u00e1o c\u00e1o T\u00ecnh h\u00ecnh Nh\u00e0 ngh\u1ec9 \u0110\u1ed9c l\u1eadp n\u0103m 2025 c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y 61% s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn t\u1eeb c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, t\u0103ng 1,2% so v\u1edbi n\u0103m tr\u01b0\u1edbc. M\u1eb7c d\u00f9 OTA l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a kh\u00e1ch s\u1ea1n, nh\u01b0ng ch\u00fang kh\u00f4ng n\u00ean l\u00e0 ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng ch\u00ednh.<\/p>\n<p>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n ph\u1ee5c h\u1ed3i m\u1ed9t ph\u1ea7n th\u1ecb ph\u1ea7n n\u00e0y b\u1eb1ng c\u00e1ch theo d\u00f5i nh\u1ea5t qu\u00e1n nh\u1eefng kh\u00e1ch truy c\u1eadp c\u00f3 \u00fd \u0111\u1ecbnh cao v\u00e0 ph\u1ee5c h\u1ed3i doanh thu \u0111\u00e3 m\u1ea5t trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng. Thay v\u00ec tr\u1ea3 hoa h\u1ed3ng cho OTA, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n h\u01b0\u1edbng ng\u00e2n s\u00e1ch n\u00e0y v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n<h3>Khuy\u1ebfn kh\u00edch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng k\u00e9m c\u1ea7n ghi nh\u1edb khi ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho kh\u00e1ch ti\u1ec1m n\u0103ng. Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n \u1edf trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch du l\u1ecbch \u0111ang duy\u1ec7t web.<\/p>\n<h3>Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/h3>\n<p>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Thay v\u00ec nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1ea1nh, nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea5m \u00e1p c\u1ee7a b\u1ea1n, nh\u1eafc nh\u1edf nh\u1eefng kh\u00e1ch truy c\u1eadp quay l\u1ea1i v\u1ec1 c\u00e1c lo\u1ea1i ph\u00f2ng, ti\u1ec7n nghi v\u00e0 t\u00ednh n\u0103ng c\u00f3 s\u1eb5n c\u1ee7a b\u1ea1n.<\/p>\n<h3>H\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb r\u1ed9ng h\u01a1n<\/h3>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i kh\u00f4ng ch\u1ec9 \u0111\u1ee9ng m\u1ed9t m\u00ecnh, n\u00f3 c\u00f2n khu\u1ebfch \u0111\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb kh\u00e1c c\u1ee7a b\u1ea1n. N\u00f3 n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi SEO, metasearch, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch email, mang \u0111\u1ebfn cho nh\u1eefng kh\u00e1ch truy c\u1eadp ch\u01b0a quy\u1ebft \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ee9 hai \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y m\u1edf r\u1ed9ng ROI c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n.<\/p>\n<h3>Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u0169ng t\u1ea1o ra nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb. H\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 \u01b0u \u0111\u00e3i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb r\u1ed9ng h\u01a1n c\u1ee7a b\u1ea1n, t\u1eeb d\u00f2ng ti\u00eau \u0111\u1ec1 email \u0111\u1ebfn bi\u1ec3u ng\u1eef tr\u00ean trang web v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n.<\/p>\n<h2 id=\"how\">C\u00e1ch ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i hi\u1ec7u qu\u1ea3<\/h2>\n<p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn. \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, h\u00e3y t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch, t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a qu\u1ea3ng c\u00e1o, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>1. Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch<\/h3>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u c\u00e1ch ho\u1ea1t \u0111\u1ed9ng nh\u1eafm m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf \u0111\u1eb1ng sau h\u1eadu tr\u01b0\u1eddng.<\/p>\n<p>Khi kh\u00e1ch du l\u1ecbch truy c\u1eadp trang web kh\u00e1ch s\u1ea1n ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n, m\u1ed9t \u0111o\u1ea1n m\u00e3 nh\u1ecf, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 pixel theo d\u00f5i ho\u1eb7c t\u1eadp l\u1ec7nh nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i, s\u1ebd \u0111\u1eb7t cookie v\u00e0o tr\u00ecnh duy\u1ec7t c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n theo d\u00f5i \u1ea9n danh kh\u00e1ch truy c\u1eadp \u0111\u00f3 v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho h\u1ecd tr\u00ean m\u1ed9t lo\u1ea1t c\u00e1c trang web \u0111\u1ed1i t\u00e1c. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y theo ch\u00e2n kh\u00e1ch du l\u1ecbch trong su\u1ed1t h\u00e0nh tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd, gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n \u1edf trong t\u00e2m tr\u00ed h\u1ecd cho \u0111\u1ebfn khi h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p>V\u1edbi d\u1eef li\u1ec7u h\u00e0nh vi n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau cho nh\u1eefng kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm k\u1ef3 ngh\u1ec9 cu\u1ed1i tu\u1ea7n so v\u1edbi nh\u1eefng k\u1ef3 ngh\u1ec9 d\u00e0i h\u01a1n ho\u1eb7c cho ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng so v\u1edbi tr\u00ecnh duy\u1ec7t m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n<h3>2. T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o<\/h3>\n<p>T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Ki\u1ec3m tra th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n so v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. K\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o v\u1edbi tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i li\u1ec1n m\u1ea1ch cho kh\u00e1ch truy c\u1eadp \u0111ang duy\u1ec7t web.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng, ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c quen thu\u1ed9c, \u0111\u1ed3ng th\u1eddi v\u1eabn s\u00e1ng t\u1ea1o.<\/p>\n<h3>3. \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>\u0110\u1ea5u th\u1ea7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ea7n su\u1ea5t v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn. C\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00f4 h\u00ecnh \u0111\u1ea5u th\u1ea7u theo th\u1eddi gian th\u1ef1c, trong \u0111\u00f3 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ea1nh tranh trong c\u00e1c cu\u1ed9c \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (CPM) ho\u1eb7c s\u1ed1 l\u1ea7n nh\u1ea5p (CPC), t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google t\u1ef1 \u0111\u1ed9ng \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0o c\u00e1c cu\u1ed9c \u0111\u1ea5u gi\u00e1 v\u00e0 s\u1ed1 ti\u1ec1n \u0111\u1eb7t gi\u00e1 th\u1ea7u, ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec3m li\u00ean quan c\u1ee7a b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb hay kh\u00f4ng v\u00e0 t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb nh\u01b0 th\u1ebf n\u00e0o. Ngay c\u1ea3 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u00e3y ch\u1eafc ch\u1eafn tr\u00e1nh nh\u1eefng thay \u0111\u1ed5i ng\u1eafn h\u1ea1n \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a b\u1ea1n. H\u00e3y cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t ba th\u00e1ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a.<\/p>\n<h3>4. \u0110\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng li\u1ec1n m\u1ea1ch<\/h3>\n<p>Ngay c\u1ea3 nh\u1eefng chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i n\u1ebfu kh\u00e1ch du l\u1ecbch g\u1eb7p ph\u1ea3i tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng ch\u1eadm ho\u1eb7c kh\u00f3 hi\u1ec3u. \u0110\u1ea3m b\u1ea3o c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, nhanh ch\u00f3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1i \u0111a.<\/p>\n<h3>5. Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 v\u00e0 th\u1eed nghi\u1ec7m<\/h3>\n<p>Sau khi b\u1ea1n \u0111\u00e3 kh\u1edfi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a m\u00ecnh, h\u00e3y \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t h\u01a1n \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 c\u1ea3i thi\u1ec7n.<\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o s\u1ebd quay l\u1ea1i trang web c\u1ee7a b\u1ea1n theo nh\u1eefng c\u00e1ch kh\u00e1c, v\u00ec v\u1eady qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb. C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh kh\u00e1c c\u1ea7n \u0111o l\u01b0\u1eddng bao g\u1ed3m:<\/p>\n<ul>\n<li><b>T\u1ef7 l\u1ec7 nh\u1ea5p (CTR):<\/b> CTR cao h\u01a1n g\u1ea5p 10 l\u1ea7n tr\u00ean qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i so v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb th\u00f4ng th\u01b0\u1eddng. N\u1ebfu CTR th\u1ea5p, h\u00e3y th\u1eed h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t CTA m\u1edbi.<\/li>\n<li><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/b> N\u1ebfu s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, h\u00e3y \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n.<\/li>\n<li><b>L\u1ee3i t\u1ee9c tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS):<\/b> N\u1ebfu ROAS ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 tinh ch\u1ec9nh m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p>Li\u00ean t\u1ee5c theo d\u00f5i s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o trong t\u01b0\u01a1ng lai.<\/p>\n<p data-start=\"114\" data-end=\"202\"><strong data-start=\"114\" data-end=\"202\">T\u1ed1i \u01afu Doanh Thu V\u1edbi Remarketing Ads Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft Thu H\u00fat \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/strong><\/p>\n<p data-start=\"204\" data-end=\"503\">Ph\u1ea7n l\u1edbn kh\u00e1ch du l\u1ecbch kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u1eb7t ph\u00f2ng ngay l\u1ea7n \u0111\u1ea7u truy c\u1eadp website kh\u00e1ch s\u1ea1n. H\u1ecd th\u01b0\u1eddng tham kh\u1ea3o nhi\u1ec1u ngu\u1ed3n, so s\u00e1nh gi\u00e1 v\u00e0 d\u1ec5 d\u00e0ng bi\u1ebfn m\u1ea5t kh\u1ecfi radar c\u1ee7a b\u1ea1n. N\u1ebfu kh\u00f4ng ti\u1ebfp t\u1ee5c duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 nguy c\u01a1 m\u1ea5t h\u1ecd v\u00e0o tay OTA ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p data-start=\"505\" data-end=\"790\"><strong data-start=\"505\" data-end=\"534\">Remarketing Ads kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c digital marketing, gi\u00fap ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch ti\u1ec1m n\u0103ng \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng. B\u1eb1ng c\u00e1ch n\u00e0y, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thu h\u1ed3i doanh thu b\u1ecb b\u1ecf l\u1ee1 v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n<h3 data-start=\"792\" data-end=\"828\">Remarketing Ads kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h3>\n<p data-start=\"830\" data-end=\"1121\">C\u00f3 \u0111\u1ebfn 97% kh\u00e1ch truy c\u1eadp r\u1eddi website m\u00e0 kh\u00f4ng ho\u00e0n t\u1ea5t giao d\u1ecbch. <strong data-start=\"897\" data-end=\"926\">Remarketing Ads kh\u00e1ch s\u1ea1n<\/strong> gi\u00fap \u201cnh\u1eafc nh\u1edb\u201d nh\u1eefng kh\u00e1ch n\u00e0y b\u1eb1ng qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a tr\u00ean Google v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec3n th\u1ecb tr\u01b0\u1edbc m\u1eaft h\u1ecd khi h\u1ecd ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm.<\/p>\n<p data-start=\"1123\" data-end=\"1314\">Kh\u00e1c bi\u1ec7t v\u1edbi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm hay qu\u1ea3ng c\u00e1o metasearch, Remarketing Ads t\u1eadp trung v\u00e0o vi\u1ec7c gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng t\u1eeb nh\u1eefng kh\u00e1ch \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website.<\/p>\n<h3 data-start=\"1673\" data-end=\"1724\">Y\u1ebfu T\u1ed1 Th\u00e0nh C\u00f4ng C\u1ee7a Remarketing Ads Kh\u00e1ch S\u1ea1n<\/h3>\n<p data-start=\"1726\" data-end=\"1770\">M\u1ed9t chi\u1ebfn d\u1ecbch Remarketing Ads hi\u1ec7u qu\u1ea3 c\u1ea7n:<\/p>\n<ul data-start=\"1772\" data-end=\"2040\">\n<li data-start=\"1772\" data-end=\"1837\">\n<p data-start=\"1774\" data-end=\"1837\"><strong data-start=\"1774\" data-end=\"1795\">H\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt:<\/strong> Truy\u1ec1n t\u1ea3i v\u1ebb \u0111\u1eb9p v\u00e0 ti\u1ec7n nghi kh\u00e1ch s\u1ea1n.<\/p>\n<\/li>\n<li data-start=\"1838\" data-end=\"1908\">\n<p data-start=\"1840\" data-end=\"1908\"><strong data-start=\"1840\" data-end=\"1863\">Th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng:<\/strong> Kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<\/li>\n<li data-start=\"1909\" data-end=\"1971\">\n<p data-start=\"1911\" data-end=\"1971\"><strong data-start=\"1911\" data-end=\"1927\">CTA m\u1ea1nh m\u1ebd:<\/strong> V\u00ed d\u1ee5: &#8220;\u0110\u1eb7t ngay h\u00f4m nay&#8221;, &#8220;\u01afu \u0111\u00e3i c\u00f3 h\u1ea1n&#8221;.<\/p>\n<\/li>\n<li data-start=\"1972\" data-end=\"2040\">\n<p data-start=\"1974\" data-end=\"2040\"><strong data-start=\"1974\" data-end=\"1993\">T\u1ed1i \u01b0u di \u0111\u1ed9ng:<\/strong> \u0110\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2042\" data-end=\"2091\">L\u1ee3i \u00cdch Khi S\u1eed D\u1ee5ng Remarketing Ads Kh\u00e1ch S\u1ea1n<\/h3>\n<ul data-start=\"2093\" data-end=\"2475\">\n<li data-start=\"2093\" data-end=\"2174\">\n<p data-start=\"2095\" data-end=\"2174\"><strong data-start=\"2095\" data-end=\"2124\">T\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/strong> Gi\u1ea3m ph\u1ee5 thu\u1ed9c OTA v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch marketing.<\/p>\n<\/li>\n<li data-start=\"2175\" data-end=\"2244\">\n<p data-start=\"2177\" data-end=\"2244\"><strong data-start=\"2177\" data-end=\"2212\">Gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch lu\u00f4n nh\u1edb \u0111\u1ebfn b\u1ea1n.<\/p>\n<\/li>\n<li data-start=\"2245\" data-end=\"2319\">\n<p data-start=\"2247\" data-end=\"2319\"><strong data-start=\"2247\" data-end=\"2269\">Ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/strong> Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u00fd \u0111\u1ecbnh cao, gi\u00fap t\u0103ng ROI.<\/p>\n<\/li>\n<li data-start=\"2320\" data-end=\"2475\">\n<p data-start=\"2322\" data-end=\"2475\"><strong data-start=\"2322\" data-end=\"2365\">T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing t\u1ed5ng th\u1ec3:<\/strong> Remarketing t\u1eadn d\u1ee5ng t\u1ed1t l\u01b0u l\u01b0\u1ee3ng t\u1eeb SEO, social, email marketing\u2026 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2477\" data-end=\"2529\">B\u00ed Quy\u1ebft Ch\u1ea1y Remarketing Ads Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3<\/h3>\n<ol data-start=\"2531\" data-end=\"2984\">\n<li data-start=\"2531\" data-end=\"2616\">\n<p data-start=\"2534\" data-end=\"2616\"><strong data-start=\"2534\" data-end=\"2558\">Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> S\u1eed d\u1ee5ng pixel theo d\u00f5i \u0111\u1ec3 b\u00e1m s\u00e1t h\u00e0nh vi kh\u00e1ch truy c\u1eadp.<\/p>\n<\/li>\n<li data-start=\"2617\" data-end=\"2708\">\n<p data-start=\"2620\" data-end=\"2708\"><strong data-start=\"2620\" data-end=\"2650\">T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o:<\/strong> \u0110\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<li data-start=\"2709\" data-end=\"2796\">\n<p data-start=\"2712\" data-end=\"2796\"><strong data-start=\"2712\" data-end=\"2743\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u h\u1ee3p l\u00fd:<\/strong> Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh CPM\/CPC ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li data-start=\"2797\" data-end=\"2886\">\n<p data-start=\"2800\" data-end=\"2886\"><strong data-start=\"2800\" data-end=\"2836\">C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng:<\/strong> \u0110\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng nhanh ch\u00f3ng, d\u1ec5 hi\u1ec3u.<\/p>\n<\/li>\n<li data-start=\"2887\" data-end=\"2984\">\n<p data-start=\"2890\" data-end=\"2984\"><strong data-start=\"2890\" data-end=\"2923\">Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c:<\/strong> Theo d\u00f5i CTR, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROAS \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n<\/ol>\n<hr data-start=\"2986\" data-end=\"2989\" \/>\n<p data-start=\"2991\" data-end=\"3214\">Vi\u1ec7c tri\u1ec3n khai <strong data-start=\"3007\" data-end=\"3036\">Remarketing Ads kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh gi\u00fap b\u1ea1n v\u1eeba t\u1ed1i \u01b0u doanh thu, v\u1eeba x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i n\u00e0o!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thu h\u1ed3i doanh thu \u0111\u00e3 m\u1ea5t: C\u00e1ch qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp H\u1ea7u h\u1ebft kh\u00e1ch du l\u1ecbch kh\u00f4ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n trong l\u1ea7n \u0111\u1ea7u ti\u00ean truy c\u1eadp trang web. Thay v\u00e0o \u0111\u00f3, h\u1ecd chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c tab, so s\u00e1nh gi\u00e1 v\u00e0 bi\u1ebfn m\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451975"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451975\/revisions"}],"predecessor-version":[{"id":452661,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451975\/revisions\/452661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452660"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}