{"id":451967,"date":"2025-04-27T10:29:12","date_gmt":"2025-04-27T10:29:12","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451967"},"modified":"2025-04-27T10:30:52","modified_gmt":"2025-04-27T10:30:52","slug":"revenue-marketing-cho-khach-san-tai-itb-berlin-2025","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/revenue-marketing-cho-khach-san-tai-itb-berlin-2025\/","title":{"rendered":"Revenue Marketing cho Kh\u00e1ch s\u1ea1n – T\u1ea1i ITB Berlin 2025"},"content":{"rendered":"

\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu l\u00ean 15% m\u00e0 kh\u00f4ng c\u1ea7n chi th\u00eam ti\u1ec1n cho marketing ho\u1eb7c thu\u00ea th\u00eam nh\u00e2n vi\u00ean?<\/p>\n

T\u1ea1i ITB Berlin 2025, Amit Popat, Gi\u00e1m \u0111\u1ed1c Machine Learning c\u1ee7a Cloudbeds, v\u00e0 Nikhil Shah, Gi\u00e1m \u0111\u1ed1c Data Science, \u0111\u00e3 gi\u1edbi thi\u1ec7u Revenue Marketing\u2014m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i, th\u1ed1ng nh\u1ea5t qu\u1ea3n l\u00fd doanh thu v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng qua s\u1ee9c m\u1ea1nh c\u1ee7a AI nh\u00e2n qu\u1ea3 (Causal AI).<\/p>\n

B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c l\u0129nh v\u1ef1c th\u01b0\u1eddng b\u1ecb c\u00f4 l\u1eadp n\u00e0y, Revenue Marketing gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng marketing nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c duy nh\u1ea5t, to\u00e0n di\u1ec7n\u2014d\u1eabn \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n, hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

Trong phi\u00ean h\u1ecdp c\u1ee7a h\u1ecd, Amit v\u00e0 Nikhil \u0111\u00e3 ch\u1ee9ng minh c\u00e1ch Cloudbeds Intelligence \u0111ang chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c ch\u01b0a t\u1eebng c\u00f3 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh theo th\u1eddi gian th\u1ef1c.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y t\u00f3m t\u1eaft cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a h\u1ecd v\u00e0 kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao Revenue Marketing \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n

Th\u00e1ch th\u1ee9c: C\u00e1c nh\u00f3m l\u00e0m vi\u1ec7c ri\u00eang l\u1ebb \u0111ang g\u00e2y thi\u1ec7t h\u1ea1i cho kh\u00e1ch s\u1ea1n<\/h2>\n

Ng\u00e0y nay, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd th\u00fac \u0111\u1ea9y doanh thu, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau marketing v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch\u2014t\u1ea5t c\u1ea3 trong khi qu\u1ea3n l\u00fd c\u00e1c nh\u00f3m tinh g\u1ecdn. Trong l\u1ecbch s\u1eed, m\u1ed9t r\u00e0o c\u1ea3n l\u1edbn \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 t\u00e1ch bi\u1ec7t truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00e1c nh\u00f3m qu\u1ea3n l\u00fd doanh thu v\u00e0 marketing, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/p>\n

Trong phi\u00ean h\u1ecdp, Amit \u0111\u00e3 h\u1ecfi kh\u00e1n gi\u1ea3: “C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi trong s\u1ed1 c\u00e1c b\u1ea1n \u0111\u00e3 th\u1ea5y c\u00e1c nh\u00f3m doanh thu v\u00e0 marketing th\u1ef1c s\u1ef1 c\u1ed9ng t\u00e1c trong c\u00f9ng m\u1ed9t v\u0103n ph\u00f2ng m\u1ed7i ng\u00e0y?” C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00e3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3\u2014r\u1ea5t \u00edt ng\u01b0\u1eddi gi\u01a1 tay.<\/p>\n

S\u1ef1 thi\u1ebfu k\u1ebft n\u1ed1i n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i doanh thu. C\u00e1c nh\u00f3m marketing c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS), nh\u01b0ng n\u1ebfu nh\u1eefng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u00f3 ch\u1ee7 y\u1ebfu l\u1ea5p \u0111\u1ea7y nh\u1eefng \u0111\u00eam c\u00f3 nhu c\u1ea7u cao, th\u00ec ch\u00fang \u00edt c\u00f3 t\u00e1c d\u1ee5ng c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng nh\u01b0ng c\u00f3 th\u1ec3 thi\u1ebfu hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4 h\u00ecnh nhu c\u1ea7u.<\/p>\n

Do \u0111\u00f3, c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb thay v\u00ec l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i g\u1eafn k\u1ebft, xem x\u00e9t c\u1ea3 vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, Revenue Marketing \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 kh\u00e1ch s\u1ea1n, d\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c marketing trong th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u1ed5ng l\u1ee3i nhu\u1eadn.<\/b><\/p>\n

AI nh\u00e2n qu\u1ea3: Hi\u1ec3u ‘t\u1ea1i sao’ \u0111\u1eb1ng sau hi\u1ec7u su\u1ea5t<\/h2>\n

Amit n\u00f3i: \u201cQu\u1ea3n l\u00fd doanh thu truy\u1ec1n th\u1ed1ng gi\u1ed1ng nh\u01b0 nh\u00ecn v\u00e0o m\u1ed9t b\u1ee9c \u1ea3nh\u2014n\u00f3 cung c\u1ea5p m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p nhanh v\u1ec1 hi\u1ec7u su\u1ea5t trong qu\u00e1 kh\u1ee9 nh\u01b0ng thi\u1ebfu hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 l\u00fd do t\u1ea1i sao m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng nh\u1ea5t \u0111\u1ecbnh x\u1ea3y ra. Ng\u01b0\u1ee3c l\u1ea1i, AI nh\u00e2n qu\u1ea3 gi\u1ed1ng nh\u01b0 xem m\u1ed9t b\u1ed9 phim, ti\u1ebft l\u1ed9 to\u00e0n b\u1ed9 chu\u1ed7i s\u1ef1 ki\u1ec7n d\u1eabn \u0111\u1ebfn m\u1ed9t k\u1ebft qu\u1ea3.\u201d<\/p>\n

C\u00f4ng ngh\u1ec7 nh\u01b0 Cloudbeds Intelligence, x\u1eed l\u00fd b\u1ed1n t\u1ef7 \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1ed7i gi\u1edd<\/b>, s\u1eed d\u1ee5ng AI nh\u00e2n qu\u1ea3 \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u, doanh thu v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ef1 \u0111o\u00e1n c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1ed1i \u01b0u.<\/p>\n

Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh Mercure Paddington<\/h2>\n

\u0110\u1ec3 minh h\u1ecda s\u1ee9c m\u1ea1nh c\u1ee7a Revenue Marketing, Nikhil \u0111\u00e3 chia s\u1ebb m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh t\u1eeb Mercure London Paddington, n\u01a1i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn trong ng\u00e0nh:<\/p>\n

Kh\u00e1ch s\u1ea1n d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn trong s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng do m\u1ed9t tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i l\u1edbn, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0o cu\u1ed1i tu\u1ea7n v\u1eabn \u1edf m\u1ee9c th\u1ea5p. B\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd doanh thu \u0111\u00e3 kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 k\u1ec3 t\u1eeb th\u1ee9 S\u00e1u, cho r\u1eb1ng nhu c\u1ea7u s\u1ebd th\u00e0nh hi\u1ec7n th\u1ef1c. Trong khi \u0111\u00f3, b\u1ed9 ph\u1eadn marketing \u0111\u00e3 ph\u1ea3n h\u1ed3i b\u1eb1ng m\u1ed9t lo\u1ea1t email chung chung kh\u00f4ng th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

V\u1edbi Cloudbeds Intelligence, kh\u00e1ch s\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t theo th\u1eddi gian th\u1ef1c, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh. Thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 t\u0129nh ho\u1eb7c c\u00e1c chi\u1ebfn thu\u1eadt marketing r\u1ed9ng r\u00e3i, h\u1ecd \u0111\u00e3 tri\u1ec3n khai m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c h\u01a1n:<\/p>\n

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  • Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i kh\u00e1ch truy c\u1eadp trang web b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n \u0111\u1ec3 t\u1ea1o s\u1ef1 c\u1ea5p b\u00e1ch.<\/li>\n
  • Nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch du l\u1ecbch c\u00f3 \u00fd \u0111\u1ecbnh cao \u0111\u1ebfn th\u00f4ng qua c\u00e1c tuy\u1ebfn t\u00e0u Paddington.<\/li>\n
  • Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean \u0111\u1eb7c quy\u1ec1n thay v\u00ec gi\u1ea3m gi\u00e1 chung chung, cung c\u1ea5p nh\u1eadn ph\u00f2ng s\u1edbm, g\u00f3i l\u00e3ng m\u1ea1n v\u00e0 tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a.<\/li>\n<\/ul>\n

    B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 m\u1ee5c ti\u00eau n\u00e0y, Mercure Paddington \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y 93%, so v\u1edbi 64% c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 RevPAR (Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n), ki\u1ebfm \u0111\u01b0\u1ee3c \u00a3120 so v\u1edbi m\u1ee9c trung b\u00ecnh \u00a379.<\/p>\n

    B\u00e0i h\u1ecdc quan tr\u1ecdng? Thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u1ea3n \u1ee9ng, kh\u00e1ch s\u1ea1n \u0111\u00e3 d\u1ef1 \u0111o\u00e1n s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 marketing c\u00f9ng nhau, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/b><\/p>\n

    Revenue marketing: Th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u1ebfn l\u00ean<\/h2>\n

    T\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh h\u01a1n ho\u1eb7c marketing hi\u1ec7u qu\u1ea3 h\u01a1n\u2014m\u00e0 l\u00e0 vi\u1ec7c k\u1ebft h\u1ee3p hai l\u0129nh v\u1ef1c n\u00e0y th\u00f4ng qua tr\u00ed th\u00f4ng minh do AI cung c\u1ea5p. V\u1edbi Cloudbeds Intelligence, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3:<\/p>\n

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    • D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u trong t\u01b0\u01a1ng lai v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c l\u00ean \u0111\u1ebfn 95%.<\/li>\n
    • T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 gi\u00e1 v\u00e0 marketing th\u00edch \u1ee9ng trong th\u1eddi gian th\u1ef1c.<\/li>\n
    • T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ea1o nhu c\u1ea7u \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n

      Cloudbeds Intelligence kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i th\u1ed1ng nh\u1ea5t cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, th\u00fac \u0111\u1ea9y doanh thu v\u1edbi th\u00f4ng tin t\u00ecnh b\u00e1o theo th\u1eddi gian th\u1ef1c.<\/p>\n

      Ch\u00fa th\u00edch:<\/b><\/p>\n

        \n
      • AI nh\u00e2n qu\u1ea3 (Causal AI):<\/b> M\u1ed9t nh\u00e1nh c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 gi\u1eefa c\u00e1c s\u1ef1 ki\u1ec7n, thay v\u00ec ch\u1ec9 t\u01b0\u01a1ng quan.<\/li>\n
      • ROAS (Return on Ad Spend):<\/b> L\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o, m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch so s\u00e1nh doanh thu t\u1ea1o ra v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n
      • RevPAR (Revenue per Available Room):<\/b> Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n, m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng doanh thu ph\u00f2ng cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu l\u00ean 15% m\u00e0 kh\u00f4ng c\u1ea7n chi th\u00eam ti\u1ec1n cho marketing ho\u1eb7c thu\u00ea th\u00eam nh\u00e2n vi\u00ean? T\u1ea1i ITB Berlin 2025, Amit Popat, Gi\u00e1m \u0111\u1ed1c Machine Learning c\u1ee7a Cloudbeds, v\u00e0 Nikhil Shah, Gi\u00e1m \u0111\u1ed1c Data Science, \u0111\u00e3 gi\u1edbi thi\u1ec7u Revenue Marketing\u2014m\u1ed9t ph\u01b0\u01a1ng […]<\/p>\n","protected":false},"author":1,"featured_media":452646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451967"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451967\/revisions"}],"predecessor-version":[{"id":452647,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451967\/revisions\/452647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452646"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}