{"id":451900,"date":"2025-06-29T04:52:46","date_gmt":"2025-06-29T04:52:46","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451900"},"modified":"2025-07-02T11:47:11","modified_gmt":"2025-07-02T11:47:11","slug":"van-de-thuong-gap-o-khach-san-giai-phap-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/van-de-thuong-gap-o-khach-san-giai-phap-tang-doanh-thu\/","title":{"rendered":"V\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p \u1edf kh\u00e1ch s\u1ea1n &#038; gi\u1ea3i ph\u00e1p t\u0103ng doanh thu"},"content":{"rendered":"<h1>Nh\u1eefng V\u1ea5n \u0110\u1ec1 Th\u01b0\u1eddng G\u1eb7p \u1edf Kh\u00e1ch S\u1ea1n v\u00e0 Gi\u1ea3i Ph\u00e1p<\/h1>\n<p>Gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, ng\u00e0nh kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 v\u00e0n th\u00e1ch th\u1ee9c. C\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch s\u1ea1n th\u01b0\u1eddng xoay quanh vi\u1ec7c qu\u1ea3n l\u00fd k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch, duy tr\u00ec hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh.<\/p>\n<p>C\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn bao g\u1ed3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5t qu\u00e1n, kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng dao \u0111\u1ed9ng. Nh\u1eefng tr\u1edf ng\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean th\u00f4i vi\u1ec7c cao, c\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c k\u00e9m hi\u1ec7u qu\u1ea3 c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. C\u00e1c kh\u00e1ch s\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng v\u00e0 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n, \u0111\u1ed3ng th\u1eddi duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n cao v\u1ec1 v\u1ec7 sinh v\u00e0 an to\u00e0n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe g\u1ea7n \u0111\u00e2y.<\/p>\n<p><b>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 qu\u1ea3n l\u00fd v\u00e0 gi\u1ea3i quy\u1ebft t\u1ed1t nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y.<\/b><\/p>\n<h2>Nh\u1eefng V\u1ea5n \u0110\u1ec1 Th\u01b0\u1eddng G\u1eb7p \u1edf Kh\u00e1ch S\u1ea1n v\u00e0 Gi\u1ea3i Ph\u00e1p?<\/h2>\n<p>Trong ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u1eddng ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c kh\u00e1c nhau trong ho\u1ea1t \u0111\u1ed9ng, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec3u r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t:<\/p>\n<h3>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng th\u1ea5p<\/h3>\n<p>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng th\u1ea5p l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, ph\u1ea3n \u00e1nh vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y th\u1ea5t tho\u00e1t doanh thu. V\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 m\u00f9a th\u1ea5p \u0111i\u1ec3m, s\u1ef1 c\u1ea1nh tranh gia t\u0103ng, marketing kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p gi\u1eefa c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 suy tho\u00e1i kinh t\u1ebf ho\u1eb7c thay \u0111\u1ed5i trong xu h\u01b0\u1edbng du l\u1ecbch, l\u00e0m gi\u1ea3m nhu c\u1ea7u chung v\u1ec1 l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n<h3>C\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu<\/h3>\n<p>C\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu trong c\u00e1c kh\u00e1ch s\u1ea1n d\u1eabn \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c v\u1ea5n \u0111\u1ec1, bao g\u1ed3m s\u1ef1 thi\u1ebfu hi\u1ec7u qu\u1ea3 trong h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch hi\u1ec7n \u0111\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn qu\u00e1 tr\u00ecnh nh\u1eadn\/tr\u1ea3 ph\u00f2ng ch\u1eadm h\u01a1n, l\u1ed7i trong qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. Ngo\u00e0i ra, c\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf giao ti\u1ebfp hi\u1ec7u qu\u1ea3 gi\u1eefa nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n v\u00e0 v\u1edbi kh\u00e1ch, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3.<\/p>\n<h3>\u0110\u1eb7t ph\u00f2ng v\u01b0\u1ee3t m\u1ee9c (Overbooking)<\/h3>\n<p>\u0110\u1eb7t ph\u00f2ng v\u01b0\u1ee3t m\u1ee9c l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o, th\u01b0\u1eddng b\u1eaft ngu\u1ed3n t\u1eeb l\u1ed7i trong h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng ho\u1eb7c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ed1 \u00fd \u0111\u1ec3 ch\u1ed1ng l\u1ea1i vi\u1ec7c kh\u00e1ch kh\u00f4ng \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn v\u00f4 s\u1ed1 v\u1ea5n \u0111\u1ec1, ch\u1eb3ng h\u1ea1n nh\u01b0 nhu c\u1ea7u t\u1eeb ch\u1ed1i kh\u00e1ch ph\u00f2ng khi \u0111\u1ebfn, g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u0103ng th\u1eb3ng trong ho\u1ea1t \u0111\u1ed9ng khi nh\u00e2n vi\u00ean ph\u1ea3i v\u1ea5t v\u1ea3 t\u00ecm gi\u1ea3i ph\u00e1p, th\u01b0\u1eddng v\u1edbi chi ph\u00ed cao h\u01a1n v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3>Doanh thu bi\u1ebfn \u0111\u1ed9ng<\/h3>\n<p>Doanh thu bi\u1ebfn \u0111\u1ed9ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n, th\u01b0\u1eddng do nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u theo m\u00f9a, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf, thay \u0111\u1ed5i m\u00f4 h\u00ecnh du l\u1ecbch v\u00e0\/ho\u1eb7c s\u1ef1 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng dao \u0111\u1ed9ng. S\u1ef1 kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc nh\u01b0 v\u1eady g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c kh\u00e1ch s\u1ea1n trong vi\u1ec7c l\u1eadp ng\u00e2n s\u00e1ch, l\u1eadp k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai v\u00e0 duy tr\u00ec n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh. Vi\u1ec7c kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 qu\u1ea3n l\u00fd nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 b\u1ea5t \u1ed5n t\u00e0i ch\u00ednh v\u00e0 kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h2>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh t\u1eeb SiteMinder<\/h2>\n<p>Qu\u1ea3n l\u00fd m\u1ed9t kh\u00e1ch s\u1ea1n gi\u1ed1ng nh\u01b0 m\u1ed9t tr\u00f2 tung h\u1ee9ng. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n li\u00ean t\u1ee5c chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c nhi\u1ec7m v\u1ee5, d\u1ef1 \u00e1n v\u00e0 \u01b0u ti\u00ean &#8211; m\u1ecdi th\u1ee9 t\u1eeb qu\u1ea3n l\u00fd doanh thu \u0111\u1ebfn cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch.<\/p>\n<p>Nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb SiteMinder \u0111\u00e3 ti\u1ebft l\u1ed9 \u0111i\u1ec1u g\u00ec khi\u1ebfn c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u1ea5t ng\u1ee7.<\/p>\n<p>SiteMinder \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, c\u1ea3 \u0111\u1ed9c l\u1eadp v\u00e0 theo nh\u00f3m, x\u1ebfp h\u1ea1ng nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 h\u1ecd tin r\u1eb1ng c\u01a1 s\u1edf kinh doanh c\u1ee7a h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t &#8211; v\u00e0 k\u1ebft qu\u1ea3 th\u1eadt h\u1ea5p d\u1eabn.<\/p>\n<p>Ch\u01b0\u01a1ng ba b\u00ean trong &#8216;Ch\u1ec9 s\u1ed1 Kinh doanh Kh\u00e1ch s\u1ea1n To\u00e0n c\u1ea7u n\u0103m 2017 c\u1ee7a SiteMinder: C\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 c\u00e1c k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh, ti\u00eau \u0111i\u1ec3m v\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai&#8217; \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ch\u1ecdn t\u1eeb m\u1ed9t ma tr\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1:<\/p>\n<ul>\n<li>Thu h\u00fat kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/li>\n<li>D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd doanh thu<\/li>\n<li>Thu h\u00fat c\u00e1c th\u00e0nh vi\u00ean nh\u00f3m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd l\u00e2u h\u01a1n<\/li>\n<li>Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch<\/li>\n<li>C\u00e2n b\u1eb1ng nhu c\u1ea7u c\u1ee7a c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n<\/li>\n<li>C\u1ea1nh tranh v\u1edbi n\u1ec1n kinh t\u1ebf chia s\u1ebb, v\u00ed d\u1ee5: Airbnb<\/li>\n<\/ul>\n<p>Thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u1edf m\u1ecdi quy m\u00f4 tr\u00ean to\u00e0n c\u1ea7u &#8211; v\u1edbi th\u1ee9 h\u1ea1ng 68%.<\/p>\n<p>\u0110\u00e1ng ng\u1ea1c nhi\u00ean, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n cho bi\u1ebft h\u1ecd c\u1ea3m th\u1ea5y \u00edt b\u1ecb th\u00e1ch th\u1ee9c nh\u1ea5t b\u1edfi n\u1ec1n kinh t\u1ebf chia s\u1ebb v\u00e0 s\u1ef1 c\u1ea1nh tranh m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ed9t ph\u00e1 n\u00e0y mang l\u1ea1i.<\/p>\n<h3>C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u00e3 n\u00f3i g\u00ec v\u1edbi SiteMinder v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd?<\/h3>\n<p>C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n r\u1ea5t nhi\u1ec7t t\u00ecnh tr\u00fat b\u1ecf suy ngh\u0129 c\u1ee7a h\u1ecd trong ph\u1ea7n kh\u1ea3o s\u00e1t n\u00e0y c\u1ee7a SiteMinder. H\u1ecd \u0111\u00e3 m\u1edf r\u1ed9ng b\u1ea3ng x\u1ebfp h\u1ea1ng v\u1edbi c\u00e1c b\u00ecnh lu\u1eadn bao tr\u00f9m nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\n<p>H\u01a1n 120 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o danh s\u00e1ch cu\u1ed1i c\u00f9ng v\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u00e3 n\u00f3i v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a h\u1ecd khi\u1ebfn h\u1ecd m\u1ea5t ng\u1ee7:<\/p>\n<ul>\n<li>\u201cM\u1ed9t khi b\u1ea1n \u1edf m\u1ed9t n\u01a1i nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n kh\u00f4ng th\u1ec3 di chuy\u1ec3n ra ngo\u00e0i ho\u1eb7c mang kh\u00e1ch s\u1ea1n \u0111\u1ebfn m\u1ed9t n\u01a1i kh\u00e1c. C\u00f3 m\u1ed9t th\u00e1ch th\u1ee9c l\u00e0 gi\u00fap th\u1ecb tr\u1ea5n ho\u1eb7c th\u00e0nh ph\u1ed1 c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh ho\u1eb7c duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch h\u1ea5p d\u1eabn.\u201d<\/li>\n<li>\u201cT\u1ea1o ra m\u1ed9t d\u00f2ng doanh thu trong nh\u1eefng th\u00e1ng m\u00f9a \u0111\u00f4ng khi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch gi\u1ea3m xu\u1ed1ng. C\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o nhi\u1ec1u kh\u00e1ch du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng h\u01a1n th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n to\u00e0n th\u1ecb tr\u1ea5n v\u00e0o m\u00f9a \u0111\u00f4ng.\u201d<\/li>\n<li>\u201cNh\u1eadn th\u00eam \u0111\u00e1nh gi\u00e1 tr\u00ean TripAdvisor. Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1. Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng h\u00e0i l\u00f2ng th\u00edch ph\u00e0n n\u00e0n tr\u1ef1c tuy\u1ebfn.\u201d<\/li>\n<\/ul>\n<h2>C\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a kh\u00e1ch<\/h2>\n<p>T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o, nh\u01b0ng \u1edf Hoa K\u1ef3, n\u00f3 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1.<\/p>\n<p>C\u00f3 v\u1ebb nh\u01b0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng du l\u1ecbch n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi kh\u00f4ng mu\u1ed1n \u0111i du l\u1ecbch. V\u00e0 khi h\u1ecd \u0111i du l\u1ecbch, \u0111\u00f3 l\u00e0 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn v\u00e0 doanh thu ti\u1ec1m n\u0103ng m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n \u1edf n\u01b0\u1edbc ngo\u00e0i \u0111ang m\u1ea5t \u0111i l\u00e0 kh\u00f4ng th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n<p>M\u1ed9t b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng 53% ng\u01b0\u1eddi M\u1ef9 \u0111\u00e3 kh\u00f4ng ngh\u1ec9 ph\u00e9p c\u00f3 l\u01b0\u01a1ng trong v\u00f2ng 12 th\u00e1ng qua.<\/p>\n<p>H\u01a1n n\u1eefa, 37% \u0111\u00e3 kh\u00f4ng \u0111i ngh\u1ec9 trong hai n\u0103m.<\/p>\n<p>M\u1ed9t con s\u1ed1 \u0111\u00e1ng bu\u1ed3n nh\u01b0 v\u1eady ch\u1ec9 c\u00f3 th\u1ec3 do s\u1ef1 h\u1ee3p nh\u1ea5t d\u1ea7n d\u1ea7n c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1 g\u00e2y ra. Th\u1eadm ch\u00ed c\u00f2n th\u00fa v\u1ecb h\u01a1n khi l\u01b0u \u00fd r\u1eb1ng c\u00f4ng nh\u00e2n M\u1ef9 \u0111\u00e3 ngh\u1ec9 nhi\u1ec1u ng\u00e0y h\u01a1n trong th\u1eddi k\u1ef3 suy tho\u00e1i (trung b\u00ecnh 17,6 ng\u00e0y m\u1ed7i n\u0103m) so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc (16,2) khi n\u1ec1n kinh t\u1ebf \u0111\u00e3 ph\u1ee5c h\u1ed3i ph\u1ea7n n\u00e0o.<\/p>\n<p>V\u1eady \u0111i\u1ec1u g\u00ec \u0111ang g\u00e2y ra s\u1ef1 suy gi\u1ea3m th\u1eddi gian ngh\u1ec9 ng\u01a1i n\u00e0y? M\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra k\u1ef9 l\u01b0\u1ee1ng cho ch\u00fang ta m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t.<\/p>\n<p>Cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Project: Time Off v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u00fac k\u1ebft th\u00e0nh kh\u00e1i ni\u1ec7m s\u1ee3 h\u00e3i v\u00e0 \u1ea3o t\u01b0\u1edfng.<\/p>\n<p>Nh\u1eefng l\u00fd do ch\u00ednh nh\u01b0 sau:<\/p>\n<ul>\n<li>37% s\u1ee3 r\u1eb1ng h\u1ecd s\u1ebd quay tr\u1edf l\u1ea1i v\u1edbi m\u1ed9t n\u00fai c\u00f4ng vi\u1ec7c \u00e1p \u0111\u1ea3o<\/li>\n<li>30% tin r\u1eb1ng kh\u00f4ng ai kh\u00e1c c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd khi h\u1ecd \u0111i v\u1eafng<\/li>\n<li>30% n\u00f3i r\u1eb1ng h\u1ecd \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u0111i ngh\u1ec9<\/li>\n<li>28% ngh\u0129 r\u1eb1ng c\u00e0ng th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 ngh\u1ec9 ph\u00e9p<\/li>\n<li>22% hy sinh ng\u00e0y l\u1ec5 \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadn t\u00e2m v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/li>\n<li>19% kh\u00f4ng mu\u1ed1n c\u00f3 nguy c\u01a1 b\u1ecb thay th\u1ebf<\/li>\n<\/ul>\n<p>Th\u1ebf h\u1ec7 Millennials (nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1981 \u0111\u1ebfn 1996) l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc n\u1ed5i b\u1eadt nh\u1ea5t khi n\u00f3i \u0111\u1ebfn nh\u1eefng lo ng\u1ea1i n\u00e0y v\u00ec h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd ph\u1ea3i ch\u1ee9ng minh b\u1ea3n th\u00e2n v\u00e0 xua tan m\u1ecdi nghi ng\u1edd c\u00f3 th\u1ec3 \u0111\u00e8 n\u1eb7ng l\u00ean kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00f4ng b\u1eb1ng m\u00e0 n\u00f3i, nh\u1eefng lo ng\u1ea1i n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 qu\u00e1t n\u1ebfu kh\u00f4ng ho\u00e0n to\u00e0n h\u1ee3p l\u00fd, nh\u01b0ng ch\u00fang kh\u00f4ng g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c qu\u1ed1c gia kh\u00e1c theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c qu\u1ed1c gia l\u00e0m vi\u1ec7c \u00edt h\u01a1n, nh\u01b0 m\u1ed9t s\u1ed1 v\u00f9ng \u1edf Scandinavia, \u0111i du l\u1ecbch nhi\u1ec1u h\u01a1n.<\/p>\n<p>Gi\u1ea3i ph\u00e1p? Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<h3>1. Khai th\u00e1c c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau<\/h3>\n<p>M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Hi\u1ec7p h\u1ed9i Du l\u1ecbch Hoa K\u1ef3 tuy\u00ean b\u1ed1 r\u1eb1ng ng\u00e0nh du l\u1ecbch Hoa K\u1ef3 hi\u1ec7n ph\u1ee5 thu\u1ed9c v\u00e0o du l\u1ecbch trong n\u01b0\u1edbc nhi\u1ec1u h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>Thay v\u00ec tr\u00f4i theo d\u00f2ng ch\u1ea3y cho \u0111\u1ebfn khi n\u00f3 bu\u00f4ng tha b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng tho\u00e1t kh\u1ecfi d\u00f2ng ch\u1ea3y ng\u01b0\u1ee3c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<p>V\u1edbi nhi\u1ec1u k\u1ebft n\u1ed1i h\u01a1n, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng h\u01a1n \u0111\u1ebfn kh\u00e1ch ti\u1ec1m n\u0103ng t\u1eeb n\u01b0\u1edbc ngo\u00e0i. Ngo\u00e0i ra, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi trong bi\u00ean gi\u1edbi c\u1ee7a m\u00ecnh m\u00e0 ch\u01b0a ph\u1ea3i l\u00e0 kh\u00e1ch truy\u1ec1n th\u1ed1ng c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t s\u1ed1 k\u00eanh OTA (Online Travel Agent &#8211; \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn) t\u1ed1t h\u01a1n nh\u1eefng k\u00eanh kh\u00e1c trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 thu h\u00fat c\u00e1c lo\u1ea1i kh\u00e1ch du l\u1ecbch c\u1ee5 th\u1ec3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u xem k\u00eanh n\u00e0o c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n b\u00f9 \u0111\u1eafp m\u1ed9t giai \u0111o\u1ea1n ch\u1eadm ch\u1ea1p.<\/p>\n<h3>2. T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch du l\u1ecbch \u1edf l\u1ea1i l\u00e2u h\u01a1n<\/h3>\n<ul>\n<li>N\u1ebfu b\u1ea1n \u0111\u01b0a ra m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb qu\u00e1 t\u1ed1t \u0111\u1ec3 t\u1eeb ch\u1ed1i, r\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch s\u1ebd kh\u00f4ng n\u00f3i kh\u00f4ng, ngay c\u1ea3 khi h\u1ecd mu\u1ed1n. R\u00f5 r\u00e0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng g\u00e2y t\u1ed5n th\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, nh\u01b0ng m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn cho kh\u00e1ch du l\u1ecbch v\u00e0 v\u1eabn n\u1eb1m trong gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/li>\n<li>N\u1ebfu c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a b\u1ea1n bao g\u1ed3m nhi\u1ec1u kh\u00e1ch du l\u1ecbch kinh doanh, h\u00e3y cung c\u1ea5p gi\u1ea3m gi\u00e1 ho\u1eb7c c\u00e1c \u0111\u1eb7c quy\u1ec1n b\u1ed5 sung nh\u01b0 m\u00e1t-xa mi\u1ec5n ph\u00ed ho\u1eb7c phi\u1ebfu \u0111\u1ed3 u\u1ed1ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd \u1edf l\u1ea1i th\u00eam m\u1ed9t \u0111\u00eam.<\/li>\n<li>N\u1ebfu \u0111\u1ee7 s\u1ed1 ng\u01b0\u1eddi k\u00e9o d\u00e0i th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd, n\u00f3 s\u1ebd b\u00f9 \u0111\u1eafp s\u1ef1 thi\u1ebfu h\u1ee5t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1edbi \u0111\u1ebfn v\u00e0 gi\u1eef cho doanh thu c\u1ee7a b\u1ea1n \u1ed5n \u0111\u1ecbnh.<\/li>\n<li>N\u1ebfu c\u00e1c gia \u0111\u00ecnh ho\u1eb7c nh\u00f3m th\u01b0\u1eddng xuy\u00ean \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i \u0111\u1ec3 gi\u1eef h\u1ecd \u1edf l\u1ea1i. Gi\u1ea3m gi\u00e1 cho c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u00e1c \u0111\u1ec1 xu\u1ea5t cho nh\u1eefng vi\u00ean ng\u1ecdc \u1ea9n c\u00f3 th\u1ec3 thu h\u00fat h\u1ecd \u1edf l\u1ea1i th\u00eam m\u1ed9t ng\u00e0y.<\/li>\n<li>N\u1ebfu kh\u00e1ch c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n, h\u1ecd s\u1ebd ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng V\u1ea5n \u0110\u1ec1 Th\u01b0\u1eddng G\u1eb7p \u1edf Kh\u00e1ch S\u1ea1n v\u00e0 Gi\u1ea3i Ph\u00e1p Gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, ng\u00e0nh kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 v\u00e0n th\u00e1ch th\u1ee9c. C\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch s\u1ea1n th\u01b0\u1eddng xoay quanh vi\u1ec7c qu\u1ea3n l\u00fd k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch, duy tr\u00ec hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451900"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451900\/revisions"}],"predecessor-version":[{"id":452717,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451900\/revisions\/452717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452718"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}