{"id":451896,"date":"2025-07-03T15:09:20","date_gmt":"2025-07-03T15:09:20","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451896"},"modified":"2025-07-03T15:09:20","modified_gmt":"2025-07-03T15:09:20","slug":"cost-based-pricing-la-gi-chien-luoc-dinh-gia-dua-tren-chi-phi-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cost-based-pricing-la-gi-chien-luoc-dinh-gia-dua-tren-chi-phi-hieu-qua\/","title":{"rendered":"Cost Based Pricing l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<h1>\u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed L\u00e0 G\u00ec?<\/h1>\n<p>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 gi\u00e1 b\u00e1n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch c\u1ed9ng th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn (markup) v\u00e0o chi ph\u00ed \u0111\u01a1n v\u1ecb ho\u1eb7c, trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch s\u1ea1n, chi ph\u00ed duy tr\u00ec m\u1ed9t ph\u00f2ng s\u1eb5n s\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o tr\u00ec \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, vi\u1ec7c hi\u1ec3u \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 ph\u00f2ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp gi\u00e1 ph\u00f2ng kh\u00f4ng ch\u1ec9 trang tr\u1ea3i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng m\u00e0 c\u00f2n mang l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh.<\/p>\n<h2>T\u1ea1i Sao Kh\u00e1ch S\u1ea1n S\u1eed D\u1ee5ng Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed?<\/h2>\n<p>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u00e2n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, cho ph\u00e9p kh\u00e1ch s\u1ea1n:<\/p>\n<ul>\n<li><b>Trang tr\u1ea3i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng<\/b>: \u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 chi ph\u00ed \u0111\u01b0\u1ee3c trang tr\u1ea3i l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m chi ph\u00ed c\u1ed1 \u0111\u1ecbnh nh\u01b0 ti\u1ec1n thu\u00ea ho\u1eb7c th\u1ebf ch\u1ea5p, ti\u1ec1n l\u01b0\u01a1ng v\u00e0 ti\u1ec7n \u00edch, c\u0169ng nh\u01b0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i nh\u01b0 v\u1eadt t\u01b0, b\u1ea3o tr\u00ec v\u00e0 ti\u1ebfp th\u1ecb.<\/li>\n<li><b>\u0110\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn mong mu\u1ed1n<\/b>: B\u1eb1ng c\u00e1ch th\u00eam t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn v\u00e0o chi ph\u00ed, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 ph\u00f2ng mang l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn mong mu\u1ed1n, cho ph\u00e9p t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00e0i ch\u00ednh.<\/li>\n<li><b>\u0110\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1<\/b>: Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean chi ph\u00ed cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng cho c\u1ea3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, lo\u1ea1i b\u1ecf s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 cung c\u1ea5p m\u1ed9t con s\u1ed1 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/li>\n<\/ul>\n<h2>C\u00f4ng Th\u1ee9c \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed<\/h2>\n<p>C\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n cho \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed kh\u00e1 \u0111\u01a1n gi\u1ea3n:<\/p>\n<p><b>Gi\u00e1 B\u00e1n = Chi Ph\u00ed D\u1ecbch V\u1ee5 + (Chi Ph\u00ed D\u1ecbch V\u1ee5 \u00d7 T\u1ef7 L\u1ec7 Ph\u1ea7n Tr\u0103m L\u1ee3i Nhu\u1eadn)<\/b><\/p>\n<h3>V\u00ed D\u1ee5 v\u1ec1 \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed<\/h3>\n<p>Gi\u1ea3 s\u1eed t\u1ed5ng chi ph\u00ed \u0111\u1ec3 l\u00e0m s\u1ea1ch, b\u1ea3o tr\u00ec v\u00e0 ph\u1ee5c v\u1ee5 m\u1ed9t ph\u00f2ng l\u00e0 50 \u0111\u00f4 la. N\u1ebfu kh\u00e1ch s\u1ea1n mu\u1ed1n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn l\u00e0 20%, gi\u00e1 b\u00e1n s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n<p><b>Gi\u00e1 B\u00e1n = $50 + ($50\u00d70.20) = $60<\/b><\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 r\u1ea5t \u0111\u01a1n gi\u1ea3n ch\u1ec9 xem x\u00e9t chi ph\u00ed b\u1ea3o tr\u00ec c\u1ee7a b\u1ea3n th\u00e2n c\u0103n ph\u00f2ng.<\/p>\n<p>C\u00e1c t\u00ednh to\u00e1n ph\u1ee9c t\u1ea1p h\u01a1n c\u0169ng s\u1ebd bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 chi ph\u00ed b\u1ea3o hi\u1ec3m, chi ph\u00ed v\u1eadn h\u00e0nh c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung, ti\u1ec1n l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3, v.v.<\/p>\n<h2>C\u00e1c Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng C\u1ea7n Xem X\u00e9t Khi Tri\u1ec3n Khai Ph\u01b0\u01a1ng Ph\u00e1p \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed<\/h2>\n<p>Vi\u1ec7c tri\u1ec3n khai \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u00e0y, c\u0169ng nh\u01b0 l\u00e0m ch\u1ee7 v\u1ec1 qu\u1ea3n l\u00fd doanh thu (yield management). Trong m\u00f4i tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng ch\u1ec9 thu h\u1ed3i chi ph\u00ed m\u00e0 c\u00f2n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<p>H\u00e3y \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 c\u00e2n nh\u1eafc then ch\u1ed1t:<\/p>\n<h3>Xu H\u01b0\u1edbng Th\u1ecb Tr\u01b0\u1eddng<\/h3>\n<p>Hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 v\u1eeba c\u1ea1nh tranh v\u1eeba c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n<ul>\n<li><b>Bi\u1ebfn \u0111\u1ed9ng nhu c\u1ea7u<\/b> \u2013 Ph\u00e2n t\u00edch nhu c\u1ea7u ph\u00f2ng trong su\u1ed1t c\u1ea3 n\u0103m, ghi l\u1ea1i c\u00e1c m\u00f9a cao \u0111i\u1ec3m, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u t\u0103ng ho\u1eb7c gi\u1ea3m. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 cho ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o doanh thu t\u1ed1i \u0111a trong th\u1eddi gian nhu c\u1ea7u cao, \u0111\u1ed3ng th\u1eddi duy tr\u00ec c\u00f4ng su\u1ea5t trong th\u1eddi gian ch\u1eadm h\u01a1n.<\/li>\n<li><b>Bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a<\/b> \u2013 Bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n; v\u00ed d\u1ee5: chi ph\u00ed ti\u1ec7n \u00edch c\u00f3 th\u1ec3 t\u0103ng v\u00e0o m\u00f9a \u0111\u00f4ng do nhu c\u1ea7u s\u01b0\u1edfi \u1ea5m. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i chi ph\u00ed n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn.<\/li>\n<li><b>C\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf<\/b> \u2013 Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng du l\u1ecbch, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3>H\u00e0nh \u0110\u1ed9ng C\u1ee7a \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n<p>Theo d\u00f5i ch\u1eb7t ch\u1ebd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 gi\u00fap duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<ul>\n<li><b>\u0110\u1ecbnh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b> \u2013 Li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u1ecd c\u00f3 \u0111ang cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n, c\u00e1c g\u00f3i ho\u1eb7c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng? \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00f3 th\u1ec3 gi\u00fap duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<li><b>\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/b> \u2013 Hi\u1ec3u \u0111\u1ecbnh v\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ea3m b\u1ea3o gi\u00e1 c\u1ee7a b\u1ea1n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m b\u1ea1n cung c\u1ea5p, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch d\u1ef1a tr\u00ean \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3>Ph\u00e2n T\u00edch Chi Ph\u00ed<\/h3>\n<p>Ph\u00e2n t\u00edch chi ph\u00ed k\u1ef9 l\u01b0\u1ee1ng t\u1ea1o th\u00e0nh x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed hi\u1ec7u qu\u1ea3.<\/p>\n<ul>\n<li><b>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i<\/b> \u2013 Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t c\u1ea3 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i, bao g\u1ed3m chi ph\u00ed nh\u00e2n s\u1ef1, ti\u1ec7n \u00edch, b\u1ea3o tr\u00ec, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i. Ph\u00e2n t\u00edch chi ph\u00ed ch\u00ednh x\u00e1c l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 trang tr\u1ea3i chi ph\u00ed v\u00e0 mang l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/li>\n<li><b>Chi ph\u00ed b\u1ea5t ng\u1edd<\/b> \u2013 C\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho c\u00e1c chi ph\u00ed b\u1ea5t ng\u1edd nh\u01b0 s\u1eeda ch\u1eefa kh\u1ea9n c\u1ea5p ho\u1eb7c b\u1ea3o tr\u00ec \u0111\u1ed9t xu\u1ea5t. \u0110\u1ea3m b\u1ea3o c\u00f3 m\u1ed9t kho\u1ea3n \u0111\u1ec7m trong gi\u00e1 c\u1ee7a b\u1ea1n cho c\u00e1c chi ph\u00ed kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c l\u00e0m x\u00f3i m\u00f2n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3>\u0110\u1ed9 Nh\u1ea1y C\u1ea3m V\u1ec1 Gi\u00e1<\/h3>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed c\u1ee7a b\u1ea1n, gi\u00fap t\u00ecm ra \u0111i\u1ec3m ph\u00f9 h\u1ee3p gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu m\u00e0 kh\u00f4ng l\u00e0m n\u1ea3n l\u00f2ng vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/p>\n<ul>\n<li><b>Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/b> \u2013 \u0110\u00e1nh gi\u00e1 xem nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nh\u00ecn nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 m\u1ed9t m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng? Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1eb7t gi\u00e1 c\u00e2n b\u1eb1ng l\u1ee3i nhu\u1eadn v\u1edbi s\u1ee9c h\u1ea5p d\u1eabn c\u1ea1nh tranh.<\/li>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/b> \u2013 \u0110\u1ea3m b\u1ea3o gi\u00e1 c\u1ee7a b\u1ea1n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb b\u1ea1n cung c\u1ea5p. Kh\u00e1ch c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb mong \u0111\u1ee3i cho s\u1ed1 ti\u1ec1n h\u1ecd tr\u1ea3 kh\u00f4ng? Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap bi\u1ec7n minh cho gi\u00e1 c\u1ee7a b\u1ea1n v\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0i l\u00f2ng.<\/li>\n<\/ul>\n<h2>L\u1ee3i \u00cdch v\u00e0 \u01afu \u0110i\u1ec3m C\u1ee7a \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed Cho Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i \u00edch kh\u00e1c:<\/p>\n<h3>T\u00ednh Minh B\u1ea1ch<\/h3>\n<p>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 v\u1edbi chi ph\u00ed th\u1ef1c t\u1ebf ph\u00e1t sinh. S\u1ef1 minh b\u1ea1ch n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 l\u1ee3i cho qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9 m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n giao ti\u1ebfp r\u00f5 r\u00e0ng v\u1edbi c\u00e1c b\u00ean li\u00ean quan v\u1ec1 c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1.<\/p>\n<p>N\u00f3 l\u00e0m s\u00e1ng t\u1ecf chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, gi\u00fap gi\u1ea3i th\u00edch v\u00e0 bi\u1ec7n minh cho m\u1ee9c gi\u00e1 cho c\u00e1c b\u00ean li\u00ean quan v\u00e0 th\u1eadm ch\u00ed c\u1ea3 kh\u00e1ch, n\u1ebfu c\u1ea7n.<\/p>\n<h3>L\u1eadp K\u1ebf Ho\u1ea1ch T\u00e0i Ch\u00ednh<\/h3>\n<p>V\u1edbi c\u00e1i nh\u00ecn minh b\u1ea1ch v\u1ec1 chi ph\u00ed th\u00f4ng qua \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed, vi\u1ec7c l\u1eadp ng\u00e2n s\u00e1ch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. N\u00f3 cho ph\u00e9p m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh trong t\u01b0\u01a1ng lai, bao g\u1ed3m \u0111\u1ea7u t\u01b0 v\u00e0 m\u1edf r\u1ed9ng.<\/p>\n<p>Bi\u1ebft c\u1ea5u tr\u00fac chi ph\u00ed c\u0169ng h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 k\u1ef3 v\u1ecdng t\u00e0i ch\u00ednh th\u1ef1c t\u1ebf, \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 tr\u00ean con \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/p>\n<h3>Qu\u1ea3n L\u00fd R\u1ee7i Ro<\/h3>\n<p>T\u00ednh d\u1ef1 \u0111o\u00e1n \u0111i k\u00e8m v\u1edbi \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed l\u00e0m gi\u1ea3m r\u1ee7i ro t\u00e0i ch\u00ednh li\u00ean quan \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1. B\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 \u0111\u00e3 \u0111\u1eb7t trang tr\u1ea3i chi ph\u00ed v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o l\u1ee3i nhu\u1eadn, s\u1ebd c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 an to\u00e0n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n<p>H\u01a1n n\u1eefa, vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u1ea5u tr\u00fac chi ph\u00ed s\u1ebd h\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng t\u1ed1t h\u01a1n cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c, do \u0111\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a kh\u00e1ch s\u1ea1n tr\u01b0\u1edbc c\u00e1c c\u00fa s\u1ed1c t\u00e0i ch\u00ednh b\u00ean ngo\u00e0i.<\/p>\n<h3>\u0110\u1ecbnh Gi\u00e1 C\u1ea1nh Tranh<\/h3>\n<p>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed gi\u00fap thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh ph\u1ea3n \u00e1nh \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u c\u1ea5u tr\u00fac chi ph\u00ed, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o thu h\u1ed3i chi ph\u00ed. H\u00ecnh th\u1ee9c \u0111\u1ecbnh gi\u00e1 n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u01a1 s\u1edf cho c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1, gi\u1eef cho ch\u00fang th\u1ef1c t\u1ebf nh\u01b0ng v\u1eabn c\u1ea1nh tranh trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng hi\u1ec7n h\u00e0nh.<\/p>\n<h3>Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n<p>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho d\u1ef1 b\u00e1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu, cho ph\u00e9p qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c t\u1ed1t h\u01a1n. B\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn mong mu\u1ed1n, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh v\u00e0 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>N\u00f3 c\u0169ng h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i, th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau doanh thu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed L\u00e0 G\u00ec? \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 gi\u00e1 b\u00e1n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch c\u1ed9ng th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn (markup) v\u00e0o chi ph\u00ed \u0111\u01a1n v\u1ecb ho\u1eb7c, trong tr\u01b0\u1eddng h\u1ee3p [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451896"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451896\/revisions"}],"predecessor-version":[{"id":452732,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451896\/revisions\/452732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452731"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}