{"id":451875,"date":"2025-04-06T10:56:45","date_gmt":"2025-04-06T10:56:45","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451875"},"modified":"2025-04-06T10:56:45","modified_gmt":"2025-04-06T10:56:45","slug":"hotel-customer-journey-huong-dan-chi-tiet-xay-dung-hanh-trinh-khach-hang","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/hotel-customer-journey-huong-dan-chi-tiet-xay-dung-hanh-trinh-khach-hang\/","title":{"rendered":"Hotel Customer Journey: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft X\u00e2y D\u1ef1ng H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n: H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7<\/h1>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h2>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n l\u00e0 b\u1ea3n \u0111\u1ed3 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch, t\u1eeb khi n\u1ea3y sinh s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c sau khi r\u1eddi \u0111i. H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng, v\u00ec n\u00f3 ti\u1ebft l\u1ed9 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac ch\u00ednh th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch \u2013 ho\u1eb7c kh\u00f4ng \u0111\u1eb7t ph\u00f2ng \u2013 v\u1edbi doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n

Kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd \u1edf \u0111\u00e2u?<\/h2>\n

H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch du l\u1ecbch b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch v\u1edbi nhi\u1ec1u h\u01a1n m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn trong \u0111\u1ea7u, v\u00e0 ngay c\u1ea3 trong tu\u1ea7n d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng, v\u1eabn c\u00f2n nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ebfn \u0111ang \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u00f5 r\u00e0ng r\u1eb1ng vi\u1ec7c ch\u1ecdn m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1n th\u1eddi gian \u0111\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch v\u00e0 d\u1ef1a tr\u00ean nhi\u1ec1u ngu\u1ed3n l\u1ef1c kh\u00e1c nhau. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i tr\u00ean \u0111\u01b0\u1eddng \u0111i \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn m\u00e0 kh\u00e1ch du l\u1ecbch cu\u1ed1i c\u00f9ng \u0111\u01b0a ra.<\/p>\n

Du l\u1ecbch qu\u1ed1c t\u1ebf so v\u1edbi du l\u1ecbch n\u1ed9i \u0111\u1ecba<\/h3>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Expedia cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa ba khu v\u1ef1c v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y. Ng\u01b0\u1eddi M\u1ef9 c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn trong n\u01b0\u1edbc cao g\u1ea5p \u0111\u00f4i, trong khi kh\u00e1ch du l\u1ecbch V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 Canada c\u00f3 kh\u1ea3 n\u0103ng b\u1eaft \u0111\u1ea7u c\u00e1c chuy\u1ebfn \u0111i qu\u1ed1c t\u1ebf cao g\u1ea5p \u0111\u00f4i.<\/p>\n

D\u1eef li\u1ec7u c\u0169ng cho th\u1ea5y r\u00f5 r\u00e0ng r\u1eb1ng kh\u00e1ch du l\u1ecbch c\u00f3 nhi\u1ec1u khu v\u1ef1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi trong \u0111\u1ea7u khi l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd \u2013 v\u1edbi Ch\u00e2u \u00c2u l\u00e0 khu v\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t, x\u1ebfp h\u1ea1ng trong top ba \u0111\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch M\u1ef9, Anh v\u00e0 Canada.<\/p>\n

Nh\u1edd c\u00e1c c\u01a1 h\u1ed9i v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u1edbi, m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m nh\u1ecf h\u01a1n \u0111ang ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 gia t\u0103ng l\u1edbn v\u1ec1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5, \u1edf M\u1ef9, n\u0103m \u0111i\u1ec3m \u0111\u1ebfn ph\u00e1t tri\u1ec3n h\u00e0ng \u0111\u1ea7u l\u00e0:<\/p>\n

    \n
  1. Fort Washington<\/li>\n
  2. Gatlinburg<\/li>\n
  3. Washington, DC<\/li>\n
  4. Colorado Springs<\/li>\n
  5. Detroit<\/li>\n<\/ol>\n

    Trong khi \u0111\u00f3, \u1edf qu\u1ed1c t\u1ebf, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1edbi c\u1ee7a Cuba \u0111\u00e3 t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng l\u1edbn:<\/p>\n

      \n
    1. Havana (Cuba)<\/li>\n
    2. Sodankyl\u00e4 (Ph\u1ea7n Lan)<\/li>\n
    3. Varadero (Cuba)<\/li>\n
    4. Lisbon (B\u1ed3 \u0110\u00e0o Nha)<\/li>\n
    5. Thera (Hy L\u1ea1p)<\/li>\n<\/ol>\n

      Kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

      Trong b\u1ea3y tu\u1ea7n tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch du l\u1ecbch ghi l\u1ea1i 140 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o c\u00e1c trang web du l\u1ecbch. \u0110\u00f3 l\u00e0 trung b\u00ecnh 20 l\u01b0\u1ee3t m\u1ed7i tu\u1ea7n \u2013 th\u1ec3 hi\u1ec7n c\u01b0\u1eddng \u0111\u1ed9 m\u00e0 kh\u00e1ch du l\u1ecbch l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd.<\/p>\n

      C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n c\u00e1c trang web kh\u00e1c, chi\u1ebfm kho\u1ea3ng 33% s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch du l\u1ecbch trong nghi\u00ean c\u1ee9u. C\u00e1c trang web kh\u00e1ch s\u1ea1n \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 17% th\u1ecb ph\u1ea7n.<\/p>\n

      \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0a m\u00ecnh l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u00e0 thu h\u00fat l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng.<\/p>\n

      Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn?<\/h3>\n

      Trong khi c\u00e1c OTA c\u00f3 th\u1ec3 chi\u1ebfm ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n

      Expedia cho bi\u1ebft r\u1eb1ng 18% ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh, 14% ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng \u1edf Hoa K\u1ef3 v\u00e0 19% ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng \u1edf Canada b\u00e1o c\u00e1o r\u1eb1ng b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n

      Nh\u1eefng con s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c OTA, trong khi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u1edbn th\u1ee9 ba, v\u1edbi 11% kh\u00e1ch du l\u1ecbch \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh n\u00f3i r\u1eb1ng k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd.<\/p>\n

      \"H\u00ecnh<\/p>\n

      C\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n<\/h2>\n

      M\u1ed9t trong nh\u1eefng ph\u1ea7n kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a vi\u1ec7c t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau. M\u1ed7i kh\u00e1ch du l\u1ecbch h\u01a1i kh\u00e1c m\u1ed9t ch\u00fat v\u00e0 hi\u1ebfm khi c\u00f3 ai tu\u00e2n theo c\u00f9ng m\u1ed9t b\u01b0\u1edbc v\u00e0 giai \u0111o\u1ea1n ch\u00ednh x\u00e1c tr\u00ean con \u0111\u01b0\u1eddng t\u00ecm ki\u1ebfm, l\u1ef1a ch\u1ecdn, \u0111\u1eb7t ph\u00f2ng, t\u1eadn h\u01b0\u1edfng v\u00e0 (hy v\u1ecdng) quay l\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

      Kh\u00e1ch ti\u1ec1m n\u0103ng s\u1ebd ti\u1ebfn l\u00ean, l\u00f9i l\u1ea1i, xem x\u00e9t l\u1ea1i, xem x\u00e9t l\u1ea1i l\u1ea7n n\u1eefa, thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd \u2013 th\u1eadt kh\u00f3 \u0111\u1ec3 theo k\u1ecbp. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t s\u1ed1 nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng t\u1ed1t h\u01a1n v\u00e0 c\u00f3 l\u1ee3i h\u01a1n.<\/p>\n

      Kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n th\u01b0\u1eddng s\u1ebd ch\u1ea1m v\u00e0o c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1, \u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “kho\u1ea3nh kh\u1eafc vi m\u00f4”, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 Google, chia nh\u1ecf th\u00e0nh c\u00e1c giai \u0111o\u1ea1n M\u01a1 m\u1ed9ng<\/b>, L\u1eadp k\u1ebf ho\u1ea1ch<\/b>, \u0110\u1eb7t ph\u00f2ng<\/b>, Tr\u1ea3i nghi\u1ec7m<\/b> v\u00e0 Chia s\u1ebb<\/b> n\u1ed5i ti\u1ebfng c\u1ee7a h\u00e0nh tr\u00ecnh du l\u1ecbch. Nh\u1eefng kho\u1ea3nh kh\u1eafc vi m\u00f4 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t kho\u1ea3nh kh\u1eafc th\u1eddi gian khi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm d\u1ef1a v\u00e0o \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t nhu c\u1ea7u c\u1ee5 th\u1ec3, t\u1ee9c th\u00ec.<\/p>\n

      Nh\u1eefng g\u00ec x\u1ea3y ra trong nh\u1eefng kho\u1ea3nh kh\u1eafc vi m\u00f4 n\u00e0y cu\u1ed1i c\u00f9ng s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 kh\u00e1ch du l\u1ecbch s\u1ebd \u0111\u01b0a ra trong h\u00e0nh tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. V\u1eady l\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch du l\u1ecbch trong nh\u1eefng kho\u1ea3nh kh\u1eafc m\u1ea1nh m\u1ebd nh\u01b0ng tho\u00e1ng qua n\u00e0y?<\/p>\n

      \u0110i\u1ec1u n\u00e0y cung c\u1ea5p cho b\u1ea1n r\u1ea5t nhi\u1ec1u chi ti\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c. Tuy nhi\u00ean, c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u01a1n n\u1eefa trong v\u00e0 xung quanh c\u00e1c giai \u0111o\u1ea1n ch\u00ednh n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi Google m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch du l\u1ecbch.<\/p>\n

      Trong m\u1ed9t th\u1ebf gi\u1edbi hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu tr\u1ef1c tuy\u1ebfn, c\u00f3 r\u1ea5t \u00edt kho\u1ea3nh kh\u1eafc th\u1eddi gian m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      H\u00e3y xem l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ti\u1ec1m n\u0103ng doanh thu c\u1ee7a m\u00ecnh \u1edf m\u1ed7i giai \u0111o\u1ea1n…<\/p>\n

      1. Giai \u0111o\u1ea1n m\u01a1 m\u1ed9ng<\/h3>\n

      N\u1ebfu ch\u00fang ta \u0111ang t\u1eadp trung v\u00e0o du l\u1ecbch gi\u1ea3i tr\u00ed, giai \u0111o\u1ea1n m\u01a1 m\u1ed9ng c\u1ee7a m\u1ed9t chuy\u1ebfn \u0111i l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng. Khi kh\u00e1ch du l\u1ecbch b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm, m\u1ed9t ph\u1ea7n n\u0103m kh\u00f4ng c\u00f3 \u0111i\u1ec3m \u0111\u1ebfn x\u00e1c \u0111\u1ecbnh trong \u0111\u1ea7u, th\u00edch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd.<\/p>\n

      Kh\u00e1ch bi\u1ebft h\u1ecd mu\u1ed1n ngh\u1ec9 ng\u01a1i ho\u1eb7c \u0111i phi\u00eau l\u01b0u nh\u01b0ng ch\u01b0a bi\u1ebft \u1edf \u0111\u00e2u ho\u1eb7c khi n\u00e0o.<\/p>\n

      H\u1ecd s\u1ebd nh\u1ea3y kh\u1eafp internet trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:<\/p>\n

        \n
      • Duy\u1ec7t c\u00e1c trang du l\u1ecbch tr\u00ean Instagram.<\/li>\n
      • Xem \u1ea3nh t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/li>\n
      • Tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ecdi ng\u01b0\u1eddi tr\u00ean Facebook.<\/li>\n
      • \u0110\u1ecdc blog du l\u1ecbch.<\/li>\n
      • Nh\u1eadp v\u00f4 s\u1ed1 truy v\u1ea5n tr\u00ean Google.<\/li>\n
      • Xem video tr\u00ean YouTube.<\/li>\n<\/ul>\n

        H\u1ecd mu\u1ed1n t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng tr\u00ean b\u00e0n b\u1edfi v\u00ec th\u1eadt th\u00fa v\u1ecb khi m\u01a1 v\u1ec1 n\u01a1i m\u00e0 du l\u1ecbch c\u00f3 th\u1ec3 \u0111\u01b0a h\u1ecd \u0111\u1ebfn. D\u1ea7n d\u1ea7n, h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng v\u1eefng ch\u1eafc h\u01a1n v\u1ec1 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n t\u1eeb chuy\u1ebfn \u0111i ti\u1ebfp theo c\u1ee7a m\u00ecnh.<\/p>\n

        C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh cho giai \u0111o\u1ea1n m\u01a1 m\u1ed9ng<\/h4>\n

        M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 m\u1edf kh\u00f3a doanh thu tr\u1ef1c ti\u1ebfp \u1edf giai \u0111o\u1ea1n n\u00e0y, nh\u01b0ng b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00ean h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch du l\u1ecbch v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n

        Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb \u1edf \u0111\u00e2y. \u0110\u1eb7c bi\u1ec7t, b\u1ea1n n\u00ean:<\/p>\n

          \n
        • S\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Instagram c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u0103ng nh\u1eefng h\u00ecnh \u1ea3nh ngo\u1ea1n m\u1ee5c nh\u1ea5t v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ea3m b\u1ea3o s\u1eed d\u1ee5ng c\u00e1c th\u1ebb b\u1eaft \u0111\u1ea7u b\u1eb1ng # li\u00ean quan \u0111\u1ebfn du l\u1ecbch ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/li>\n
        • Khuy\u1ebfn kh\u00edch t\u1ea5t c\u1ea3 kh\u00e1ch g\u1eafn th\u1ebb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong b\u1ea5t k\u1ef3 \u1ea3nh n\u00e0o h\u1ecd \u0111\u0103ng tr\u00ean Facebook ho\u1eb7c Instagram.<\/li>\n
        • Xu\u1ea5t b\u1ea3n video tr\u00ean YouTube c\u00f3 h\u01b0\u01a1ng v\u1ecb to\u00e0n c\u1ea7u ho\u1eb7c ti\u1ec1m n\u0103ng lan truy\u1ec1n \u2013 \u0111i\u1ec1u g\u00ec \u0111\u1ed9c \u0111\u00e1o v\u1ec1 kh\u00e1ch s\u1ea1n ho\u1eb7c \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ea5y h\u1ea5p d\u1eabn.<\/li>\n
        • \u0110\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n li\u00ean k\u1ebft v\u1edbi c\u00e1c hi\u1ec7p h\u1ed9i du l\u1ecbch v\u00e0 h\u1ed9i \u0111\u1ed3ng du l\u1ecbch cho khu v\u1ef1c c\u1ee7a b\u1ea1n.<\/li>\n
        • T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch chia s\u1ebb \u2013 c\u00f3 th\u1ec3 b\u1eb1ng qu\u00e0 t\u1eb7ng ho\u1eb7c cu\u1ed9c thi.<\/li>\n
        • \u0110\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n cho c\u00e1c c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 “th\u1eddi gian t\u1ed1t nh\u1ea5t \u0111\u1ec3 gh\u00e9 th\u0103m V\u01b0\u01a1ng qu\u1ed1c Anh” ho\u1eb7c “g\u00f3i tu\u1ea7n tr\u0103ng m\u1eadt \u1edf Jamaica”.<\/li>\n
        • Xu\u1ea5t b\u1ea3n blog v\u1ec1 \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o ch\u00fang c\u00f3 t\u00ednh th\u00f4ng tin, li\u00ean quan v\u00e0 ch\u00ednh x\u00e1c.<\/li>\n
        • \u01afu ti\u00ean n\u1ed9i dung tr\u1ef1c quan. H\u01a1n 54% kh\u00e1ch du l\u1ecbch gi\u1ea3i tr\u00ed b\u00e1o c\u00e1o r\u1eb1ng \u1ea3nh v\u00e0 video c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u01a1i h\u1ecd quy\u1ebft \u0111\u1ecbnh \u0111i.<\/li>\n<\/ul>\n

          V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n mu\u1ed1n t\u1ea1o ra c\u00e0ng nhi\u1ec1u “ti\u1ebfng \u1ed3n” c\u00e0ng t\u1ed1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch du l\u1ecbch m\u01a1 m\u1ed9ng, tuy nhi\u00ean \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n mu\u1ed1n d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian ho\u1eb7c ng\u00e2n s\u00e1ch.<\/p>\n

          2. Giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch<\/h3>\n

          \u0110\u1ebfn b\u00e2y gi\u1edd, kh\u00e1ch du l\u1ecbch \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn nh\u01b0ng b\u00e2y gi\u1edd h\u1ecd ph\u1ea3i \u00e1m \u1ea3nh v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n ho\u00e0n h\u1ea3o \u0111\u1ec3 \u1edf. N\u00f3 ph\u1ea3i cung c\u1ea5p nh\u1eefng g\u00ec h\u1ecd c\u1ea7n t\u1eeb g\u00f3c \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m nh\u01b0ng c\u0169ng mang l\u1ea1i gi\u00e1 tr\u1ecb cho ti\u1ec1n b\u1ecf ra.<\/p>\n

          H\u1ecd s\u1ebd truy c\u1eadp R\u1ea4T NHI\u1ec0U trang web trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd, bao g\u1ed3m c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, k\u00eanh t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p, trang web \u0111\u00e1nh gi\u00e1 v\u00e0 trang web kh\u00e1ch s\u1ea1n.<\/p>\n

          Gi\u1eef cho c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd m\u1edf v\u1eabn s\u1ebd l\u00e0 m\u1ed9t \u01b0u ti\u00ean nh\u01b0ng h\u1ecd s\u1ebd t\u00ecm c\u00e1ch t\u1ea1o ra m\u1ed9t danh s\u00e1ch c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng b\u1eb1ng c\u00e1ch so s\u00e1nh c\u00e1c t\u00ednh n\u0103ng, v\u1ecb tr\u00ed, gi\u00e1 c\u1ea3 v\u00e0 h\u01a1n th\u1ebf n\u1eefa m\u00e0 ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn sau.<\/p>\n

          C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh cho giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch<\/h4>\n

          Kh\u00e1ch ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd s\u0103n l\u00f9ng th\u00f4ng tin trong giai \u0111o\u1ea1n n\u00e0y c\u1ee7a chuy\u1ebfn \u0111i. H\u1ecd mu\u1ed1n c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 h\u1ecd mu\u1ed1n n\u1ed9i dung r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 ch\u00ednh x\u00e1c. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 th\u1eafng ho\u1eb7c thua m\u1ed9t \u0111\u1eb7t ph\u00f2ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

          H\u00e3y nh\u1edb r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd, khi h\u1ecd d\u1ef1 \u0111o\u00e1n s\u1ef1 th\u00edch th\u00fa c\u1ee7a chuy\u1ebfn \u0111i s\u1eafp t\u1edbi. Tuy nhi\u00ean, kh\u00e1ch s\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chuy\u1ebfn \u0111i m\u00e0 h\u1ecd ph\u1ea3i t\u1ed5 ch\u1ee9c n\u00ean h\u1ecd kh\u00f4ng mu\u1ed1n b\u1ecb sa l\u1ea7y ho\u1eb7c th\u1ea5t v\u1ecdng trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.<\/p>\n

          B\u1ea1n n\u00ean t\u1eadp trung v\u00e0o c\u00e1c c\u01a1 h\u1ed9i SEO, h\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n v\u00e0 n\u1ed9i dung trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2y b\u1eb1ng c\u00e1ch:<\/p>\n

            \n
          • \u0110\u1ea3m b\u1ea3o th\u00f4ng tin kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 s\u1eb5n v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt tr\u00ean c\u00e1c danh s\u00e1ch c\u00f4ng khai nh\u01b0 Google My Business.<\/li>\n
          • T\u0103ng kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 v\u00e0 cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1edbi m\u1ed9t blog tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/li>\n
          • \u0110\u1ed1i x\u1eed v\u1edbi h\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n nh\u01b0 th\u1ec3 \u0111\u00f3 l\u00e0 trang web c\u1ee7a ri\u00eang b\u1ea1n, v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft v\u00e0 h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao m\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 c\u1ea7n.<\/li>\n
          • \u0110\u1ea3m b\u1ea3o c\u00e1c trang ch\u00ednh tr\u00ean trang web c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng truy c\u1eadp \u2013 \u0111i\u1ec1u n\u00e0y bao g\u1ed3m th\u01b0 vi\u1ec7n \u1ea3nh, lo\u1ea1i ph\u00f2ng v\u00e0 t\u00ednh n\u0103ng, \u0111\u1ecba ch\u1ec9 v\u00e0 chi ti\u1ebft li\u00ean h\u1ec7, ti\u1ec7n nghi v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
          • Li\u1ec7t k\u00ea kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh Metasearch nh\u01b0 Google Hotel Ads v\u00e0 Trivago.<\/li>\n
          • Bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o v\u1ec1 h\u1ed7n h\u1ee3p qu\u1ed1c gia v\u00e0 h\u1ed7n h\u1ee3p k\u00eanh, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n
          • Trang web c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0 cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng di \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n.<\/li>\n
          • Bi\u1ebfn trang web c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng. Cung c\u1ea5p th\u00f4ng tin v\u1ec1 giao th\u00f4ng, nh\u00e0 h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng, l\u1ef1a ch\u1ecdn mua s\u1eafm, du ngo\u1ea1n v\u00e0 chuy\u1ebfn \u0111i trong ng\u00e0y.<\/li>\n<\/ul>\n

            H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p nh\u1ea5t m\u00e0 kh\u00e1ch du l\u1ecbch c\u00f3 th\u1ec3 c\u00f3 v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u1eb7c \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 n\u1ed9i dung tr\u1ea3 l\u1eddi ch\u00fang.<\/p>\n

            3. Giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn<\/h3>\n

            \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong s\u1ed1 c\u00e1c giai \u0111o\u1ea1n ‘kh\u00f4ng ph\u1ea3i c\u1ee7a Google’ m\u00e0 b\u1ea1n ph\u1ea3i ch\u00fa \u00fd. Trong giai \u0111o\u1ea1n L\u1ef1a ch\u1ecdn, kh\u00e1ch \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u1ee5 th\u1ec3, nh\u01b0ng b\u00e2y gi\u1edd h\u1ecd \u0111ang t\u1ea1o m\u1ed9t danh s\u00e1ch c\u00e1c ch\u1ed7 \u1edf m\u00e0 h\u1ecd d\u1ef1 \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. Giai \u0111o\u1ea1n n\u00e0y c\u0169ng \u0111i\u00ean cu\u1ed3ng nh\u01b0 c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc: kh\u00e1ch du l\u1ecbch trung b\u00ecnh c\u00f3 th\u1ec3 truy c\u1eadp h\u01a1n 20 trang web du l\u1ecbch kh\u00e1c nhau tr\u01b0\u1edbc khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cu\u1ed1i c\u00f9ng.<\/p>\n

            \u0110\u00e2y l\u00e0 n\u01a1i trang web c\u1ee7a b\u1ea1n ph\u1ea3i m\u1ea1nh m\u1ebd. X\u00e2y d\u1ef1ng m\u1ed9t trang web c\u00f3 ch\u1ee9c n\u0103ng, th\u00e2n thi\u1ec7n v\u1edbi SEO v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb. B\u1ea1n c\u0169ng n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh nh\u1eefng h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c n\u00e0o v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c n\u00e0o. M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c, c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c OTA. L\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 ho\u00e0n thi\u1ec7n h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn.<\/p>\n

            C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ngh\u0129 v\u1ec1 giai \u0111o\u1ea1n n\u00e0y l\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong s\u1ed1 kho\u1ea3ng ch\u1ee5c danh s\u00e1ch y\u00eau th\u00edch, v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bay l\u01b0\u1ee3n gi\u1eefa ch\u00fang v\u00e0 s\u1eafp x\u1ebfp ch\u00fang v\u00e0o c\u00e1c nh\u00f3m “c\u00f3” v\u00e0 “kh\u00f4ng”. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd \u1edf trong nh\u00f3m “c\u00f3”? B\u1ea1n s\u1ebd \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 v\u1ec1 gi\u00e1 c\u1ea3? B\u1ea1n s\u1ebd tr\u00ecnh b\u00e0y m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb h\u01a1n? B\u1ea1n s\u1ebd c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n? Hay trang web ho\u1eb7c danh s\u00e1ch c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n m\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n mu\u1ed1n bi\u1ebft?<\/p>\n

            4. Giai \u0111o\u1ea1n \u0111\u1eb7t ph\u00f2ng<\/h3>\n

            Giai \u0111o\u1ea1n \u0111\u1eb7t ph\u00f2ng l\u00e0 n\u01a1i m\u1ecdi th\u1ee9 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng. Kh\u00e1ch du l\u1ecbch c\u00f3 danh s\u00e1ch r\u00fat g\u1ecdn c\u1ee7a h\u1ecd v\u00e0 \u0111\u00f3 ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n

            Kh\u00e1ch s\u1ebd \u01b0u ti\u00ean gi\u00e1 tr\u1ecb cho ti\u1ec1n b\u1ecf ra v\u00e0 l\u1eddi h\u1ee9a v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb, c\u0169ng nh\u01b0 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

            H\u1ecd s\u1ebd s\u1eb5n s\u00e0ng t\u0103ng chi ti\u00eau c\u1ee7a m\u00ecnh n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd r\u1eb1ng n\u00f3 x\u1ee9ng \u0111\u00e1ng. Kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1ch s\u1ea1n h\u1ea5p d\u1eabn nh\u01b0 th\u1ebf n\u00e0o, m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

            C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh cho giai \u0111o\u1ea1n \u0111\u1eb7t ph\u00f2ng<\/h4>\n

            Trong giai \u0111o\u1ea1n \u0111\u1eb7t ph\u00f2ng, b\u1ea1n ph\u1ea3i c\u00e2n b\u1eb1ng m\u1ed9t quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng ho\u00e0n h\u1ea3o v\u1edbi vi\u1ec7c t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i \u0111\u1eb7t ph\u00f2ng.<\/p>\n

            M\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0 t\u1ed1i quan tr\u1ecdng \u1edf \u0111\u00e2y, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 kh\u00e1ch s\u1ebd c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng trong m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t v\u00e0 c\u00f3 c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 ch\u1ecdn v\u00e0 ch\u1ecdn c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 g\u00f3i thu h\u00fat h\u1ecd. C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n c\u0169ng n\u00ean t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi trang web c\u1ee7a b\u1ea1n v\u00e0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ee9c n\u0103ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n

            Ngay c\u1ea3 khi kh\u00e1ch \u0111\u00e3 ch\u1ecdn b\u1ea1n, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean t\u1ed3i t\u1ec7 n\u1ebfu h\u1ecd g\u1eb7p ph\u1ea3i s\u1ef1 c\u1ed1 tr\u00ean trang web c\u1ee7a b\u1ea1n ho\u1eb7c trong c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 doanh nghi\u1ec7p gi\u00fap b\u1ea1n nh\u1eadn bi\u1ebft v\u1ec1 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a m\u00ecnh “v\u1eeba ph\u1ea3i”. Tr\u00ean h\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f3 th\u1ec3 l\u00e0m cho quy tr\u00ecnh thanh to\u00e1n li\u1ec1n m\u1ea1ch \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i l\u1edbn h\u01a1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1eb7t ph\u00f2ng.<\/p>\n

            Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh thu, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed:<\/p>\n

              \n
            • Cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung<\/b> nh\u01b0 v\u1eadn chuy\u1ec3n s\u00e2n bay ho\u1eb7c nh\u1eadn ph\u00f2ng nhanh.<\/li>\n
            • B\u00e1n c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung nh\u01b0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ed3 \u0103n v\u00e0 r\u01b0\u1ee3u khi \u0111\u1ebfn n\u01a1i, c\u00e1c m\u1eb7t h\u00e0ng t\u1ee7 l\u1ea1nh mini b\u1ed5 sung, ti\u1ec7n nghi tho\u1ea3i m\u00e1i h\u01a1n trong ph\u00f2ng v\u00e0 c\u00e1c ti\u1ec7n nghi b\u1ed5 sung nh\u01b0 thu\u00ea xe \u0111\u1ea1p.<\/li>\n
            • Khuy\u1ebfn kh\u00edch n\u00e2ng c\u1ea5p ph\u00f2ng<\/b> \u2013 b\u00e1n gi\u00e1 tr\u1ecb b\u1ed5 sung ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ed5ng chi ph\u00ed. V\u00ed d\u1ee5: “ch\u1ec9 v\u1edbi th\u00eam 50 \u0111\u00f4 la” thay v\u00ec “v\u1edbi 400 \u0111\u00f4 la”.<\/li>\n
            • T\u1ea1o c\u00e1c g\u00f3i<\/b> bao g\u1ed3m quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c ti\u1ec7n nghi t\u1ea1i ch\u1ed7 ho\u1eb7c ngo\u00e0i khu\u00f4n vi\u00ean v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ed1i t\u00e1c \u2013 gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch v\u00e0 th\u00eam ti\u1ec1n m\u1eb7t trong t\u00fai c\u1ee7a b\u1ea1n.<\/li>\n
            • B\u00e1n tr\u1ea3i nghi\u1ec7m VIP v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed b\u1ed5 sung<\/b> \u2013 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c lo\u1ea1i cocktail ngo\u00e0i th\u1ef1c \u0111\u01a1n \u0111\u01b0\u1ee3c pha \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch ho\u1eb7c s\u1eed d\u1ee5ng ri\u00eang c\u00e1c ti\u1ec7n nghi nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
            • Th\u00eam huy hi\u1ec7u Tu\u00e2n th\u1ee7 PCI<\/b> g\u1ea7n n\u00fat \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch bi\u1ebft r\u1eb1ng giao d\u1ecbch c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c an to\u00e0n.<\/li>\n<\/ul>\n

              \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 ph\u1ea5n kh\u00edch c\u1ee7a kh\u00e1ch v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n

              \u0110\u1ea3m b\u1ea3o r\u1eb1ng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng li\u1ec1n m\u1ea1ch. Kh\u00f4ng chuy\u1ec3n h\u01b0\u1edbng kh\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t trang web kh\u00e1c ho\u1eb7c bu\u1ed9c h\u1ecd ph\u1ea3i ch\u1edd x\u00e1c nh\u1eadn. Cho ph\u00e9p h\u1ecd \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n v\u00e0 cung c\u1ea5p cho h\u1ecd x\u00e1c nh\u1eadn t\u1ef1 \u0111\u1ed9ng v\u1ec1 \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n

              \u0110\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng vi m\u00f4, b\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng t\u1ed1t.<\/p>\n

              5. Giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb<\/h3>\n

              Sau khi \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch du l\u1ecbch sau \u0111\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho th\u1eddi gian c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch mua c\u00e1c v\u1eadt ph\u1ea9m h\u1ecd c\u00f3 th\u1ec3 c\u1ea7n, t\u1ed5 ch\u1ee9c ng\u01b0\u1eddi tr\u00f4ng nh\u00e0 ho\u1eb7c v\u1eadt nu\u00f4i, s\u1eafp x\u1ebfp nh\u1eefng g\u00ec h\u1ecd c\u1ea7n \u0111\u00f3ng g\u00f3i v\u00e0 \u0111\u1eb7t k\u1ef3 ngh\u1ec9 h\u00e0ng n\u0103m t\u1eeb c\u00f4ng vi\u1ec7c.<\/p>\n

              S\u1ef1 mong \u0111\u1ee3i l\u00e0 cao trong giai \u0111o\u1ea1n n\u00e0y v\u00e0 tinh th\u1ea7n l\u00e0 cao. T\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch giao ti\u1ebfp v\u1edbi h\u1ecd th\u01b0\u1eddng xuy\u00ean.<\/p>\n

              C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh cho giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb<\/h4>\n

              B\u1ea1n c\u1ea7n duy tr\u00ec nh\u1eefng kho\u1ea3ng th\u1eddi gian t\u1ed1t \u0111\u1eb9p b\u1eb1ng c\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u1ea7n c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 theo d\u00f5i c\u00e1c c\u01a1 h\u1ed9i doanh thu.<\/p>\n

                \n
              • G\u1eedi email tr\u01b0\u1edbc khi \u1edf \u0111\u1ec3 nh\u1eafc l\u1ea1i c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung, ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 \u01b0u \u0111\u00e3i c\u00f3 s\u1eb5n cho kh\u00e1ch<\/li>\n
              • Nh\u1eafc nh\u1edf kh\u00e1ch v\u1ec1 c\u00e1c ti\u1ec7n nghi v\u00e0 \u0111i\u1ec3m tham quan m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t ho\u1eb7c mua v\u00e9<\/li>\n
              • Cho h\u1ecd bi\u1ebft m\u1ed9t ph\u00f2ng cao c\u1ea5p h\u01a1n \u0111\u00e3 c\u00f3 s\u1eb5n n\u1ebfu h\u1ecd mu\u1ed1n tr\u1ea3 th\u00eam m\u1ed9t ch\u00fat<\/li>\n
              • T\u1eadn d\u1ee5ng b\u1ea5t k\u1ef3 s\u1ef1 ki\u1ec7n n\u00e0o \u0111ang di\u1ec5n ra v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m<\/li>\n
              • \u0110\u1ec1 c\u1eadp l\u1ea1i c\u00e1c kho\u1ea3n ph\u00ed nh\u1ecf m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3 \u0111\u1ec3 n\u00e2ng cao s\u1ef1 sang tr\u1ecdng v\u00e0 ti\u1ec7n l\u1ee3i cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd<\/li>\n
              • S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng ho\u1eb7c email kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eafn tin cho h\u1ecd v\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung, cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c ti\u1ec7n nghi trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u1eb7c t\u01b0 v\u1ea5n cho h\u1ecd v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n
              • N\u1ebfu b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb n\u00e0o, c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 lo vi\u1ec7c giao ti\u1ebfp tr\u01b0\u1edbc khi \u1edf n\u00e0y<\/li>\n<\/ul>\n

                B\u00e2y gi\u1edd t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, kh\u00e1ch s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n

                6. Giai \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m<\/h3>\n

                Kh\u00e1ch \u0111\u00e3 \u0111\u1ebfn v\u00e0 \u0111ang t\u00ecm c\u00e1ch t\u1eadn h\u01b0\u1edfng chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n nh\u1ea5t. H\u1ecd s\u1ebd ch\u00fa \u00fd k\u1ef9 \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

                D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 s\u1ea1ch s\u1ebd l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ea7n l\u00e0m \u0111\u00fang v\u00ec \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch s\u1ebd nh\u1edb v\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd r\u1eddi \u0111i v\u1edbi m\u1ed9t n\u1ee5 c\u01b0\u1eddi tr\u00ean khu\u00f4n m\u1eb7t.<\/p>\n

                N\u1ebfu \u0111i\u1ec1u n\u00e0y th\u1ecfa m\u00e3n cho kh\u00e1ch, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chi ti\u00eau v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu ph\u1ee5.<\/p>\n

                C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh cho giai \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m<\/h4>\n

                M\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch chi ti\u00eau trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd bao g\u1ed3m:<\/p>\n

                  \n
                • B\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1ch s\u1ea1n kh\u00e1c nh\u01b0 x\u00e0 ph\u00f2ng, \u0111\u1ed3 d\u00f9ng, kh\u0103n t\u1eafm, v.v. \u2013 \u0111\u1eb7c bi\u1ec7t n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o.<\/li>\n
                • H\u00e3y nh\u1edb r\u1eb1ng m\u1ed9t ph\u1ea7n ba kh\u00e1ch s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u2013 v\u00ec v\u1eady h\u00e3y thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1eb7c bi\u1ec7t cho h\u1ecd<\/li>\n
                • Cho kh\u00e1ch bi\u1ebft c\u00e1c b\u1eefa \u0103n t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao \u0111\u1ebfn ph\u00f2ng v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed b\u1ed5 sung<\/li>\n
                • T\u01b0\u01a1ng t\u1ef1, cho ph\u00e9p kh\u00e1ch n\u00e2ng c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 g\u1ed1i, kh\u0103n t\u1eafm, \u00e1o cho\u00e0ng t\u1eafm v\u00e0 d\u00e9p \u0111i trong nh\u00e0 tho\u1ea3i m\u00e1i h\u01a1n<\/li>\n
                • Cung c\u1ea5p cho kh\u00e1ch th\u00eam m\u1ed9t \u0111\u00eam v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u \u2013 v\u00e0 ki\u1ebfm th\u00eam doanh thu th\u00f4ng qua c\u00e1c ti\u1ec7n nghi ho\u1eb7c d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n

                  H\u00e3y nh\u1edb lu\u00f4n l\u1eafng nghe kh\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i x\u1eed v\u1edbi h\u1ecd nh\u01b0 nh\u1eefng c\u00e1 nh\u00e2n m\u00e0 h\u1ecd l\u00e0 \u2013 ch\u00fa \u00fd \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

                  7. Giai \u0111o\u1ea1n chia s\u1ebb<\/h3>\n

                  L\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n l\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0i l\u00f2ng l\u00e0 h\u1ecd c\u00e0ng t\u1eadn h\u01b0\u1edfng b\u1ea3n th\u00e2n, h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh. M\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3 97% millennials n\u00f3i r\u1eb1ng h\u1ecd chia s\u1ebb h\u00ecnh \u1ea3nh khi \u0111i du l\u1ecbch (tr\u00ean c\u00e1c k\u00eanh nh\u01b0 Facebook, Instagram v\u00e0 Snapchat).<\/p>\n

                  Kh\u00e1ch c\u00f3 th\u1ec3 chia s\u1ebb chi ti\u1ebft v\u00e0 \u1ea3nh v\u1ec1 chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd trong su\u1ed1t qu\u00e1 tr\u00ecnh, nh\u01b0ng \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3 k\u1ebft th\u00fac v\u00e0 sau khi h\u1ecd r\u1eddi \u0111i.<\/p>\n

                  H\u1ecd s\u1ebd t\u00ecm c\u00e1ch h\u1ed3i t\u01b0\u1edfng v\u00e0 gi\u1eef cho nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c (hy v\u1ecdng) c\u00f2n s\u1ed1ng.<\/p>\n

                  C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh cho giai \u0111o\u1ea1n chia s\u1ebb<\/h4>\n

                  C\u00e1ch kh\u00e1ch chia s\u1ebb ph\u1ea3n h\u1ed3i v\u00e0 n\u01a1i h\u1ecd chia s\u1ebb n\u00f3 c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn ti\u1ec1m n\u0103ng doanh thu c\u1ee7a b\u1ea1n, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch kh\u00f4ng ch\u1ec9 h\u00e0i l\u00f2ng m\u00e0 c\u00f2n c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 n\u00f3i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng kh\u00e1ch du l\u1ecbch kh\u00e1c.<\/p>\n

                  Nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m:<\/p>\n

                    \n
                  • Cho kh\u00e1ch m\u1ed9t l\u00fd do \u0111\u1ec3 g\u1eafn th\u1ebb b\u1ea1n trong \u1ea3nh b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c c\u1ea3nh selfie ho\u00e0n h\u1ea3o<\/li>\n
                  • H\u1ecfi kh\u00e1ch xem b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn th\u1ebb h\u1ecd v\u00e0 xu\u1ea5t b\u1ea3n \u1ea3nh b\u1ea1n ch\u1ee5p tr\u00ean kh\u00e1ch s\u1ea1n trong c\u00e1c s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i kh\u00f4ng<\/li>\n
                  • Khuy\u1ebfn kh\u00edch kh\u00e1ch nh\u1eadn ph\u00f2ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi qu\u00e0 t\u1eb7ng nh\u01b0 \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed<\/li>\n
                  • Theo d\u00f5i kh\u00e1ch sau khi \u1edf, y\u00eau c\u1ea7u h\u1ecd \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web nh\u01b0 TripAdvisor ho\u1eb7c Google<\/li>\n
                  • Cung c\u1ea5p cho kh\u00e1ch m\u1ed9t ph\u1ea7n th\u01b0\u1edfng cho l\u1ea7n \u1edf ti\u1ebfp theo c\u1ee7a h\u1ecd khi gi\u1edbi thi\u1ec7u kh\u00e1ch du l\u1ecbch kh\u00e1c \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/li>\n
                  • Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c ph\u1ea7n th\u01b0\u1edfng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n<\/ul>\n

                    B\u1ea1n n\u00ean xem x\u00e9t c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1ch n\u1ed9i b\u1ed9 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o trong t\u01b0\u01a1ng lai v\u00e0 ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c \u0111\u1ec3 l\u00e0m cho tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch th\u1eadm ch\u00ed c\u00f2n t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai, \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch quay l\u1ea1i v\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch m\u1edbi gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

                    8. Giai \u0111o\u1ea1n quay l\u1ea1i<\/h3>\n

                    C\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t bi\u1ebft r\u1eb1ng m\u1ed9t khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch, n\u00f3 kh\u00f4ng bao gi\u1edd n\u00ean k\u1ebft th\u00fac. M\u1eb7c d\u00f9 l\u00f2ng trung th\u00e0nh c\u00f3 th\u1ec3 \u0111ang m\u1edd d\u1ea7n, nh\u01b0ng nhi\u1ec1u kh\u00e1ch du l\u1ecbch v\u1eabn s\u1ebd quay l\u1ea1i c\u00f9ng m\u1ed9t kh\u00e1ch s\u1ea1n n\u1ebfu h\u1ecd th\u00edch \u1edf \u0111\u00f3. M\u1ed9t kh\u00e1ch quay l\u1ea1i lu\u00f4n r\u1ebb h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c so v\u1edbi m\u1ed9t kh\u00e1ch m\u1edbi v\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 x\u1ea3y ra, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t.<\/p>\n

                    \u0110i\u1ec1u n\u00e0y t\u1ef1 nhi\u00ean c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd t\u0103ng l\u00ean.<\/p>\n

                    S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ti\u1ebfp th\u1ecb qua email, ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft h\u1ea5p d\u1eabn \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch v\u1ec1 kho\u1ea3ng th\u1eddi gian tuy\u1ec7t v\u1eddi h\u1ecd \u0111\u00e3 c\u00f3 t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra cho h\u1ecd nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1ec3 quay l\u1ea1i m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i.<\/p>\n

                    \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 v\u1edbi m\u1ed7i kho\u1ea3nh kh\u1eafc tr\u00f4i qua, s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd \u0111ang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n.<\/p>\n

                    Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh, 75% ti\u00eau th\u1ee5 n\u1ed9i dung du l\u1ecbch, d\u00e0nh trung b\u00ecnh 2,4 t\u1ef7 ph\u00fat m\u1ed7i th\u00e1ng cho n\u1ed9i dung du l\u1ecbch. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n m\u1ee9c t\u0103ng 44% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Ch\u01b0a bao gi\u1edd l\u00e0 th\u1eadn tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, OTA, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c trang web c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n

                    V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n<\/h2>\n

                    1. Giai \u0111o\u1ea1n m\u01a1 m\u1ed9ng<\/h3>\n

                    H\u00e0nh tr\u00ecnh c\u1ee7a Emma b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c c\u00f4 m\u01a1 v\u1ec1 m\u1ed9t k\u1ef3 ngh\u1ec9 th\u01b0 gi\u00e3n tr\u00ean b\u00e3i bi\u1ec3n. C\u00f4 b\u1ecb quy\u1ebfn r\u0169 b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng v\u00e0 nh\u1eefng m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn v\u1ec1 nh\u1eefng khu ngh\u1ec9 d\u01b0\u1ee1ng ven bi\u1ec3n tr\u00ean Instagram, kh\u01a1i d\u1eady mong mu\u1ed1n c\u1ee7a c\u00f4 v\u1ec1 m\u1ed9t cu\u1ed9c tr\u1ed1n tho\u00e1t b\u00ean b\u1edd bi\u1ec3n.<\/p>\n

                    2. Giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch<\/h3>\n

                    C\u00f3 \u0111\u1ed9ng l\u1ef1c, Emma b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn. C\u00f4 duy\u1ec7t c\u00e1c blog du l\u1ecbch v\u00e0 TripAdvisor, t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m ho\u00e0n h\u1ea3o. S\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4 \u0111\u01b0\u1ee3c thu h\u00fat \u0111\u1ebfn Kh\u00e1ch s\u1ea1n Blue Horizon, nh\u1edd nh\u1eefng \u0111\u00e1nh gi\u00e1 xu\u1ea5t s\u1eafc v\u00e0 v\u1ecb tr\u00ed tuy\u1ec7t \u0111\u1eb9p b\u00ean b\u1edd bi\u1ec3n c\u1ee7a n\u00f3. Tuy nhi\u00ean, c\u00f4 ph\u00e1t hi\u1ec7n ra m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn kh\u00e1c c\u0169ng th\u00fa v\u1ecb v\u00e0 b\u1eaft \u0111\u1ea7u l\u1eadp danh s\u00e1ch.<\/p>\n

                    3. Giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn<\/h3>\n

                    So s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau, Emma \u1ea5n t\u01b0\u1ee3ng b\u1edfi c\u00e1c ti\u1ec7n nghi spa v\u00e0 c\u00e1c ti\u1ec7n nghi th\u00e2n thi\u1ec7n v\u1edbi gia \u0111\u00ecnh c\u1ee7a Blue Horizon. C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a n\u00f3, nh\u01b0 c\u00e1c ph\u00f2ng nh\u00ecn ra bi\u1ec3n v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u0103n u\u1ed1ng, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

                    4. Giai \u0111o\u1ea1n \u0111\u1eb7t ph\u00f2ng<\/h3>\n

                    Emma quy\u1ebft \u0111\u1ecbnh ch\u1ecdn Blue Horizon v\u00e0 \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua trang web th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd. Gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng, c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f2ng v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng d\u1ec5 d\u00e0ng l\u00e0m cho tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng c\u1ee7a c\u00f4 \u1ea5y su\u00f4n s\u1ebb v\u00e0 kh\u00f4ng r\u1eafc r\u1ed1i. N\u1ebfu n\u00f3 l\u00e0 m\u1ed9t r\u1eafc r\u1ed1i ho\u1eb7c kh\u00f4ng ph\u1ea3n h\u1ed3i, c\u00f4 \u1ea5y c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1eb7t \u1edf m\u1ed9t n\u01a1i kh\u00e1c.<\/p>\n

                    5. Giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb<\/h3>\n

                    Sau khi \u0111\u1eb7t ph\u00f2ng, Emma nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email x\u00e1c nh\u1eadn chi ti\u1ebft v\u1edbi h\u01b0\u1edbng d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c m\u1eb9o cho k\u1ef3 ngh\u1ec9 c\u1ee7a c\u00f4 \u1ea5y. C\u00f4 ph\u00e1t hi\u1ec7n ra m\u1ed9t khuy\u1ebfn ngh\u1ecb m\u00e0 c\u00f4 ch\u01b0a t\u1ef1 m\u00ecnh c\u00e2n nh\u1eafc v\u00e0 th\u00eam m\u1ed9t v\u00e0i th\u1ee9 l\u1eb7t v\u1eb7t v\u00e0o vali c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f4 c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng th\u1eddi gian c\u1ee7a m\u00ecnh h\u01a1n. Giao ti\u1ebfp ch\u1ee7 \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n gi\u00fap c\u00f4 l\u00ean k\u1ebf ho\u1ea1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00e2ng cao s\u1ef1 mong \u0111\u1ee3i c\u1ee7a c\u00f4.<\/p>\n

                    6. Giai \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m<\/h3>\n

                    Khi \u0111\u1ebfn n\u01a1i, Emma \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n n\u1ed3ng nhi\u1ec7t b\u1edfi nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn ph\u00f2ng c\u1ee7a c\u00f4 \u1ea5y, th\u1eadm ch\u00ed c\u00f2n t\u1ed1t h\u01a1n c\u00f4 \u1ea5y ngh\u0129. Kh\u00e1ch s\u1ea1n v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a c\u00f4 v\u1edbi d\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o, m\u1ed9t c\u0103n ph\u00f2ng \u0111\u01b0\u1ee3c duy tr\u00ec \u0111\u1eb9p m\u1eaft v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, nh\u01b0 m\u1ed9t b\u1eefa t\u1ed1i b\u1ea5t ng\u1edd tr\u00ean b\u00e3i bi\u1ec3n.<\/p>\n

                    7. Giai \u0111o\u1ea1n chia s\u1ebb<\/h3>\n

                    Sau m\u1ed9t k\u1ef3 ngh\u1ec9 th\u00fa v\u1ecb, Emma chia s\u1ebb \u1ea3nh v\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 TripAdvisor. C\u00f4 ca ng\u1ee3i d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong giai \u0111o\u1ea1n m\u01a1 m\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n

                    8. Giai \u0111o\u1ea1n quay l\u1ea1i<\/h3>\n

                    Sau khi \u1edf, Emma nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email c\u1ea3m \u01a1n t\u1eeb Blue Horizon, m\u1eddi c\u00f4 tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 trong t\u01b0\u01a1ng lai. C\u1eed ch\u1ec9 chu \u0111\u00e1o n\u00e0y, k\u1ebft h\u1ee3p v\u1edbi k\u1ef3 ngh\u1ec9 \u0111\u00e1ng nh\u1edb c\u1ee7a c\u00f4, khi\u1ebfn c\u00f4 mu\u1ed1n quay l\u1ea1i, mang h\u00e0nh tr\u00ecnh c\u1ee7a c\u00f4 \u0111\u1ebfn m\u1ed9t v\u00f2ng tr\u00f2n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

                    Vai tr\u00f2 c\u1ee7a ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n<\/h2>\n

                    Kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y \u1edf m\u1ecdi n\u01a1i m\u00e0 kh\u00e1ch du l\u1ecbch \u0111ang d\u00e0nh th\u1eddi gian tr\u1ef1c tuy\u1ebfn l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh, c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng v\u00e0 gi\u1ea3i ph\u00e1p thanh to\u00e1n \u0111\u1eb7c bi\u1ec7t s\u1ebd cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 b\u00e1n hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u \u2013 v\u00e0 m\u1ed9t trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ea3m b\u1ea3o kh\u00e1ch truy c\u1eadp kh\u00f4ng t\u1eeb b\u1ecf tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ph\u00f2ng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3, ki\u1ec3m so\u00e1t v\u00e0 \u0111\u01a1n gi\u1ea3n m\u00e0 ch\u00fang ta th\u1ea5y \u1edf nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon, b\u1ea1n c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c nhu c\u1ea7u h\u00e0nh ch\u00ednh c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch c\u1ee7a b\u1ea1n, \u1edf m\u1ed9t v\u1ecb tr\u00ed trung t\u00e2m \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n nh\u01b0 SiteMinder.<\/p>\n

                    C\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m so v\u1edbi b\u1ea3n th\u00e2n c\u00e1c gi\u1ea3i ph\u00e1p l\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u00e0 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 ch\u00fang t\u1eeb m\u1ed9t v\u1ecb tr\u00ed duy nh\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0 t\u00edch h\u1ee3p v\u1edbi m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u00e0i s\u1ea3n v\u00e0 t\u00ecnh h\u00ecnh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, kh\u1ea3 n\u0103ng d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng v\u00e0 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, thu th\u1eadp th\u00f4ng tin chi ti\u1ebft, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian qu\u00fd b\u00e1u.<\/p>\n

                    T\u1eadp trung ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n nh\u01b0 SiteMinder mang l\u1ea1i cho b\u1ea1n s\u1ef1 t\u1ef1 do v\u00e0 r\u00f5 r\u00e0ng h\u01a1n, \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean lo l\u1eafng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o t\u00e0i s\u1ea3n v\u00e0 kh\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n

                    L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac<\/h2>\n

                    Khi t\u00ecm ra c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng ho\u1eb7c t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, vi\u1ec7c theo d\u00f5i kh\u00e1ch c\u1ee7a b\u1ea1n \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng. M\u1eb7c d\u00f9 c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t kh\u00eda c\u1ea1nh t\u01b0\u01a1ng \u0111\u1ed1i, nh\u01b0ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac cung c\u1ea5p m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch c\u1ee7a b\u1ea1n trong su\u1ed1t th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u c\u00e1ch n\u00e2ng c\u1ea5p b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi k\u1ef9 thu\u1eadt s\u00e1ng t\u1ea1o n\u00e0y.<\/p>\n

                    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac l\u00e0 g\u00ec?<\/h3>\n

                    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u UX \u0111\u1ec3 h\u00ecnh dung v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd trong c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd.<\/p>\n

                    N\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m th\u00f4ng th\u01b0\u1eddng, h\u00ecnh dung qu\u00e1 tr\u00ecnh m\u00e0 kh\u00e1ch tr\u1ea3i qua \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac mang l\u1ea1i cho \u0111i\u1ec1u n\u00e0y m\u1ed9t s\u1ed1 \u0111\u00f3ng g\u00f3p h\u01a1n.<\/p>\n

                    N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u00f3 cho ph\u00e9p b\u1ea1n bi\u1ebft kh\u00e1ch c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o t\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi b\u1ea1n trong su\u1ed1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n

                    C\u1ea3m x\u00fac c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb b\u1eb1ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 t\u1eeb nh\u1eefng kho\u1ea3nh kh\u1eafc th\u1ea5t v\u1ecdng \u0111\u1ebfn th\u00edch th\u00fa ho\u1eb7c b\u1eb1ng c\u00e1ch th\u00eam h\u00ecnh t\u01b0\u1ee3ng ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00e0o c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>\n

                    M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac l\u00e0 \u0111\u1ec3 hi\u1ec3u c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch, cung c\u1ea5p s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m su\u00f4n s\u1ebb t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean h\u00e0nh tr\u00ecnh.<\/p>\n

                    T\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac?<\/h3>\n

                    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac cho ph\u00e9p b\u1ea1n th\u00eam m\u1ed9t chi\u1ec1u kh\u00e1ch quan kh\u00e1c v\u00e0o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 xem c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n tr\u1ea3i qua \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a tr\u1ea3i nghi\u1ec7m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap nh\u00f3m c\u1ee7a b\u1ea1n hi\u1ec3u v\u00e0 c\u00f3 m\u1ed9t s\u1ef1 tr\u1ee3 gi\u00fap tr\u1ef1c quan v\u1ec1 c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 h\u1ecdc c\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1ch c\u1ee7a b\u1ea1n. M\u1ed9t b\u1ea3n \u0111\u1ed3 c\u1ea3m x\u00fac s\u1ebd l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu.<\/p>\n

                    N\u00f3 gi\u00fap nh\u00f3m kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n hi\u1ec3u v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng th\u0103ng tr\u1ea7m c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch tr\u1ea3i qua trong su\u1ed1t th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch h\u00ecnh dung c\u00e1c tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac n\u00e0y, nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c m\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch c\u00f3 th\u1ec3 g\u1eb7p r\u1ee7i ro v\u00e0 ch\u1ee7 \u0111\u1ed9ng gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n

                    C\u00e1ch t\u1ea1o m\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac<\/h2>\n

                    1. T\u1ea1o m\u1ed9t persona ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

                    \u0110\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o b\u1ea3n \u0111\u1ed3, ch\u00fang ta c\u1ea7n m\u1ed9t ng\u01b0\u1eddi d\u00f9ng. Persona ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ea1i di\u1ec7n cho m\u1ed9t kh\u00e1ch trung b\u00ecnh ho\u1eb7c m\u1ed9t lo\u1ea1i kh\u00e1ch (n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o m\u1ed9t b\u1ea3n \u0111\u1ed3 cho m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng) c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. M\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng mong \u0111\u1ee3i v\u00e0 nhu c\u1ea7u kh\u00e1c nhau, v\u00ec v\u1eady t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean to\u00e0n di\u1ec7n v\u00e0 t\u1ea1o nhi\u1ec1u b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 hi\u1ec3u c\u00e1c persona kh\u00e1c nhau c\u00f3 m\u1eb7t trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

                      \n
                    • V\u1ebd m\u1ed9t b\u1ee9c tranh \u0111\u01a1n gi\u1ea3n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/li>\n
                    • \u0110\u1eb7t cho h\u1ecd m\u1ed9t c\u00e1i t\u00ean.<\/li>\n
                    • \u0110\u1ea3m b\u1ea3o ch\u1ec9 \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng l\u00e0 ai.<\/li>\n
                    • S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng ti\u00eau chu\u1ea9n: V\u1edbi t\u01b0 c\u00e1ch l\u00e0… T\u00f4i c\u1ea7n… \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3<\/li>\n<\/ul>\n

                      V\u00ed d\u1ee5: V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1eb9 tr\u1ebb 32 tu\u1ed5i c\u1ee7a 3 \u0111\u1ee9a con, t\u00f4i c\u1ea7n m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 c\u00e1c c\u01a1 s\u1edf ch\u0103m s\u00f3c tr\u1ebb em v\u00e0 gi\u1ea3i tr\u00ed \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 th\u01b0 gi\u00e3n v\u00e0 ngh\u1ec9 ng\u01a1i sau m\u1ed9t n\u0103m l\u00e0m vi\u1ec7c d\u00e0i m\u00e0 kh\u00f4ng ph\u1ea3i lu\u00f4n ch\u0103m s\u00f3c con c\u00e1i.<\/p>\n

                      2. T\u1ea1o m\u1ed9t k\u1ecbch b\u1ea3n<\/h3>\n

                      Ti\u1ebfp theo, ch\u00fang ta c\u1ea7n t\u1ea1o m\u1ed9t k\u1ecbch b\u1ea3n gi\u1ea3i quy\u1ebft nh\u1eefng mong \u0111\u1ee3i c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd. K<\/p>\n","protected":false},"excerpt":{"rendered":"

                      H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n: H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec? H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n l\u00e0 b\u1ea3n \u0111\u1ed3 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch, t\u1eeb khi n\u1ea3y sinh s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c sau khi r\u1eddi \u0111i. H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng r\u1ea5t quan […]<\/p>\n","protected":false},"author":1,"featured_media":451879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-451875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451875"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451875\/revisions"}],"predecessor-version":[{"id":451880,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451875\/revisions\/451880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/451879"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}