{"id":451873,"date":"2025-04-06T10:59:58","date_gmt":"2025-04-06T10:59:58","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451873"},"modified":"2025-04-06T13:45:52","modified_gmt":"2025-04-06T13:45:52","slug":"agoda-ads-huong-dan-quang-cao-agoda-hieu-qua-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/agoda-ads-huong-dan-quang-cao-agoda-hieu-qua-cho-khach-san\/","title":{"rendered":"Agoda Ads: H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o Agoda hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"<h1>Agoda Ads: H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o tr\u00ean Agoda<\/h1>\n<p>Trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng l\u00e0 r\u1ea5t quan tr\u1ecdng. Agoda Ads cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Agoda Ads.<\/p>\n<h2>Qu\u1ea3ng c\u00e1o Agoda l\u00e0 g\u00ec?<\/h2>\n<p>Agoda Ads l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi n\u1ec1n t\u1ea3ng Agoda, cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n qu\u1ea3ng b\u00e1 ch\u1ed7 \u1edf c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt h\u01a1n. Th\u00f4ng qua c\u00e1c v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c trong trang web v\u00e0 \u1ee9ng d\u1ee5ng Agoda, nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u nh\u01b0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 danh s\u00e1ch n\u1ed5i b\u1eadt.<\/p>\n<p>C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n v\u00e0 do \u0111\u00f3, t\u0103ng ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c t\u00f9y ch\u1ecdn ch\u1ed7 \u1edf.<\/p>\n<p><b>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Agoda Ads.<\/b><\/p>\n<p><b>M\u1ee5c l\u1ee5c<\/b><\/p>\n<ol>\n<li><a href=\"#why-agoda-ads\">T\u1ea1i sao n\u00ean th\u1eed qu\u1ea3ng c\u00e1o Agoda?<\/a><\/li>\n<li><a href=\"#agoda-partner-hub\">Agoda Partner Hub l\u00e0 g\u00ec?<\/a><\/li>\n<li><a href=\"#setup-agoda-ads\">C\u00e1ch thi\u1ebft l\u1eadp Agoda Ads tr\u00ean Agoda Partner Hub<\/a><\/li>\n<li><a href=\"#sponsored-listings\">Sponsored Listings<\/a><\/li>\n<li><a href=\"#display-advertising\">Display Advertising<\/a><\/li>\n<li><a href=\"#in-app-email-marketing\">In-App v\u00e0 Email Marketing<\/a><\/li>\n<li><a href=\"#content-marketing\">Content Marketing<\/a><\/li>\n<li><a href=\"#travel-insight\">Travel Insight<\/a><\/li>\n<\/ol>\n<h2 id=\"why-agoda-ads\">T\u1ea1i sao n\u00ean th\u1eed qu\u1ea3ng c\u00e1o Agoda?<\/h2>\n<p>Vi\u1ec7c n\u1ed5i b\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Qu\u1ea3ng c\u00e1o Agoda cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean c\u00e2n nh\u1eafc:<\/p>\n<ul>\n<li><b>Ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n<\/b>: Ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean n\u1ec1n t\u1ea3ng Agoda, ngay l\u1eadp t\u1ee9c t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua bi\u1ec3u ng\u1eef hi\u1ec3n th\u1ecb v\u00e0 video, ti\u1ec7n \u00edch m\u1edf r\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, mua theo ch\u01b0\u01a1ng tr\u00ecnh, v.v.<\/li>\n<li><b>Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ch\u00ednh x\u00e1c h\u01a1n<\/b>: Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean h\u00e0nh vi t\u00ecm ki\u1ebfm v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd, \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n<li><b>Nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n cho s\u1ed1 ti\u1ec1n b\u1ea1n b\u1ecf ra<\/b>: M\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t (pay-per-click) c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 chi ti\u1ec1n khi kh\u00e1ch h\u00e0ng quan t\u00e2m t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/li>\n<li><b>Tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ch\u01a1i &#8211; v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng<\/b>: Thi\u1ebft l\u1eadp nhanh ch\u00f3ng v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ngay l\u1eadp t\u1ee9c d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o danh s\u00e1ch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1c c\u1eeda s\u1ed5 b\u1eadt l\u00ean trong \u1ee9ng d\u1ee5ng, th\u00f4ng b\u00e1o \u0111\u1ea9y v\u00e0 email marketing, c\u0169ng nh\u01b0 content marketing v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, h\u01b0\u1edbng d\u1eabn du l\u1ecbch c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 trang \u0111\u00edch c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><b>Nh\u1eadn th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/b>: Quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t chi ti\u1ebft gi\u00fap b\u1ea1n hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch v\u00e0 tinh ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m b\u00e1o c\u00e1o c\u01a1 h\u1ed9i, th\u00f4ng tin chi ti\u1ebft v\u1ec1 du l\u1ecbch v\u00e0 xu h\u01b0\u1edbng trong n\u01b0\u1edbc.<\/li>\n<\/ul>\n<h2 id=\"agoda-partner-hub\">Agoda Partner Hub l\u00e0 g\u00ec?<\/h2>\n<p><a href=\"https:\/\/partnerhub.agoda.com\/\" target=\"_blank\" rel=\"noopener\">Agoda Partner Hub<\/a> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf h\u1ee3p t\u00e1c v\u1edbi Agoda. N\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u1ed5ng th\u00f4ng tin trung t\u00e2m, n\u01a1i c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng \u0111\u1ec3 qu\u1ea3n l\u00fd danh s\u00e1ch c\u1ee7a h\u1ecd, hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u1eadn d\u1ee5ng th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng Agoda. C\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li>C\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng,<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1,<\/li>\n<li>Truy c\u1eadp b\u00e1o c\u00e1o \u0111\u1eb7t ph\u00f2ng, v\u00e0,<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing nh\u01b0 Agoda Ads \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/li>\n<\/ul>\n<p>Trung t\u00e2m n\u00e0y l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean thi\u1ebft y\u1ebfu \u0111\u1ec3 c\u00e1c \u0111\u1ed1i t\u00e1c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua n\u1ec1n t\u1ea3ng Agoda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.siteminder.com\/wp-content\/uploads\/2024\/02\/Agoda-Ads.png\" alt=\"Agoda Ads\" width=\"780\" height=\"585\" \/><\/p>\n<h2 id=\"setup-agoda-ads\">C\u00e1ch thi\u1ebft l\u1eadp Agoda Ads tr\u00ean Agoda Partner Hub<\/h2>\n<p>C\u00f3 m\u1ed9t v\u00e0i c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean Agoda v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t danh s\u00e1ch c\u1ee7a b\u1ea1n tr\u00ean n\u1ec1n t\u1ea3ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau, ngu\u1ed3n l\u1ef1c, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1edf th\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 ho\u1eb7c tr\u1ea3i r\u1ed9ng ra t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec3 xem ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/p>\n<p>Tuy nhi\u00ean, tr\u01b0\u1edbc khi l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c, b\u1ea1n ph\u1ea3i thi\u1ebft l\u1eadp \u0111\u1ea7y \u0111\u1ee7 h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n Agoda c\u1ee7a m\u00ecnh:<\/p>\n<p><b>1. \u0110\u0103ng k\u00fd ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n<\/b><\/p>\n<p>\u0110\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee1 v\u1eeba c\u1ee7a b\u1ea1n tr\u00ean Agoda, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c minh r\u1eb1ng c\u01a1 s\u1edf c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng b\u1eaft bu\u1ed9c, bao g\u1ed3m vi\u1ec7c c\u00f3 gi\u1ea5y ph\u00e9p h\u1ee3p l\u1ec7, tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Agoda. B\u1eaft \u0111\u1ea7u quy tr\u00ecnh b\u1eb1ng c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 t\u1ea1i <a href=\"http:\/\/www.agoda.com\/homes\" target=\"_blank\" rel=\"noopener\">www.agoda.com\/homes<\/a>, ch\u1ecdn \u201cList my Hotel\u201d (Li\u1ec7t k\u00ea Kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i) v\u00e0 nh\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n<p><b>2. Qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng<\/b><\/p>\n<p>Agoda trang b\u1ecb cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u00e1m s\u00e1t vi\u1ec7c \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m x\u00e1c nh\u1eadn \u0111\u1eb7t ph\u00f2ng, qu\u1ea3n l\u00fd h\u1ee7y ph\u00f2ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch. N\u1ec1n t\u1ea3ng n\u00e0y bao g\u1ed3m m\u1ed9t t\u00ednh n\u0103ng li\u00ean l\u1ea1c \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch tr\u01b0\u1edbc, trong v\u00e0 sau khi h\u1ecd \u1edf l\u1ea1i, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch m\u1eb7c d\u00f9 ph\u1ea1m vi c\u1ee7a n\u00f3 c\u00f3 h\u1ea1n so v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p chuy\u00ean d\u1ee5ng cho kh\u00e1ch s\u1ea1n c\u1ee1 v\u1eeba.<\/p>\n<p><b>3. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a b\u1ea1n<\/b><\/p>\n<p>X\u00e1c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a b\u1ea1n ti\u1ebfp theo. Agoda cho ph\u00e9p b\u1ea1n cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn gi\u00e1 kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 ti\u00eau chu\u1ea9n, kh\u00f4ng ho\u00e0n l\u1ea1i v\u00e0 gi\u00e1 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. \u0110\u1eb7t gi\u1edbi h\u1ea1n th\u1eddi gian l\u01b0u tr\u00fa v\u00e0 c\u1eadp nh\u1eadt l\u1ecbch t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch ch\u1ec9 \u0111\u1eb7t ph\u00f2ng khi b\u1ea1n c\u00f3 ph\u00f2ng tr\u1ed1ng.<\/p>\n<p><b>4. Gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng<\/b><\/p>\n<p>Khi thi\u1ebft l\u1eadp danh s\u00e1ch c\u1ee7a b\u1ea1n, h\u00e3y bao g\u1ed3m c\u00e1c chi ti\u1ebft quan tr\u1ecdng v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 t\u00ean, v\u1ecb tr\u00ed v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7. H\u00ecnh \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat kh\u00e1ch, v\u00ec v\u1eady h\u00e3y t\u1ea3i l\u00ean nh\u1eefng b\u1ee9c \u1ea3nh chuy\u00ean nghi\u1ec7p l\u00e0m n\u1ed5i b\u1eadt c\u00e1c thu\u1ed9c t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n, t\u1eeb m\u1eb7t ti\u1ec1n b\u00ean ngo\u00e0i \u0111\u1ebfn s\u1ef1 quy\u1ebfn r\u0169 ri\u00eang c\u1ee7a c\u00e1c ph\u00f2ng v\u00e0 ti\u1ec7n nghi.<\/p>\n<p><b>5. Ho\u00e0n th\u00e0nh quy tr\u00ecnh xem x\u00e9t<\/b><\/p>\n<p>Sau khi \u0111i\u1ec1n t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft c\u1ea7n thi\u1ebft v\u00e0 t\u1ea3i l\u00ean h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n, h\u00e3y g\u1eedi danh s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ec3 Agoda xem x\u00e9t. Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Agoda v\u00e0 sau khi \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, danh s\u00e1ch c\u1ee7a b\u1ea1n s\u1ebd ho\u1ea1t \u0111\u1ed9ng, s\u1eb5n s\u00e0ng ch\u00e0o \u0111\u00f3n c\u00e1c \u0111\u1eb7t ph\u00f2ng t\u1eeb kh\u00e1ch du l\u1ecbch tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 <b>k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o Agoda b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 v\u1edbi nh\u00f3m Agoda t\u1ea1i <a href=\"mailto:ams@agoda.com\">ams@agoda.com<\/a><\/b> \u0111\u1ec3 b\u1eaft \u0111\u1ea7u quy tr\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o:<\/p>\n<h3 id=\"sponsored-listings\">Sponsored Listings<\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 quen thu\u1ed9c v\u1edbi <a href=\"https:\/\/www.siteminder.com\/r\/guide-google-hotel-ads\/\">Google Ads<\/a>, b\u1ea1n s\u1ebd l\u00e0m quen v\u1edbi Agoda Sponsored Listings. \u0110\u00e2y l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t (pay-per-click) gi\u00fap t\u0103ng danh s\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean trang web v\u00e0 \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t ch\u1ed7 \u1edf m\u1ed9t trong 3 v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u ho\u1eb7c 15 v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng (cost-per-booking) ho\u1eb7c chi ph\u00ed cho m\u1ed7i chi\u1ebfn d\u1ecbch (cost-per-campaign).<\/p>\n<h3 id=\"display-advertising\">Display Advertising<\/h3>\n<p>Display Advertising cho ph\u00e9p b\u1ea1n gi\u1edbi thi\u1ec7u \u01b0u \u0111\u00e3i c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean trang web Agoda ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua h\u00ecnh \u1ea3nh ho\u1eb7c bi\u1ec3u ng\u1eef video. V\u1ec1 nhi\u1ec1u m\u1eb7t, \u0111i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google (Google Display Network), m\u1eb7c d\u00f9 nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0o trang web v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Agoda.<\/p>\n<h3 id=\"in-app-email-marketing\">In-App v\u00e0 Email Marketing<\/h3>\n<p>Agoda In-App v\u00e0 Email Marketing l\u00e0 nh\u1eefng g\u00ec ch\u00fang n\u00f3i tr\u00ean h\u1ed9p. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ea9y v\u00e0 EDMs (Electronic Direct Mail: Th\u01b0 \u0111i\u1ec7n t\u1eed tr\u1ef1c ti\u1ebfp) \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n ngay c\u1ea3 khi h\u1ecd kh\u00f4ng \u1edf tr\u00ean n\u1ec1n t\u1ea3ng, c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng khi h\u1ecd duy\u1ec7t qua Agoda th\u00f4ng qua c\u00e1c c\u1eeda s\u1ed5 b\u1eadt l\u00ean.<\/p>\n<h3 id=\"content-marketing\">Content Marketing<\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi <a href=\"https:\/\/www.siteminder.com\/hotel-software\/\">ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n<\/a> kh\u00f4ng c\u00f3 <a href=\"https:\/\/www.siteminder.com\/hotel-website-design\/\" target=\"_blank\" rel=\"noopener\">tr\u00ecnh t\u1ea1o trang web ri\u00eang<\/a>, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1edf h\u1eefu content marketing c\u1ee7a ri\u00eang m\u00ecnh. Agoda l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng \u0111\u00f3, cho ph\u00e9p b\u1ea1n l\u01b0u tr\u1eef c\u00e1c trang n\u1ed9i dung tr\u00ean ch\u00ednh Agoda \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft, qu\u1ea3ng c\u00e1o, trang \u0111\u00edch c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 influencer marketing (ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng).<\/p>\n<h3 id=\"travel-insight\">Travel Insight<\/h3>\n<p>Travel Insight kh\u00f4ng h\u1eb3n l\u00e0 qu\u1ea3ng c\u00e1o Agoda, v\u00ec kh\u00e1ch c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng t\u1ef1 nh\u00ecn th\u1ea5y n\u00f3, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n \u0111\u1ec1 c\u1eadp l\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Agoda cung c\u1ea5p B\u00e1o c\u00e1o C\u01a1 h\u1ed9i, Th\u00f4ng tin chi ti\u1ebft v\u1ec1 Du l\u1ecbch v\u00e0 B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Trong n\u01b0\u1edbc \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi n\u1ed5i. K\u1ebft h\u1ee3p ch\u00fang v\u1edbi ph\u00e2n t\u00edch chi ti\u1ebft do SiteMinder cung c\u1ea5p v\u1ec1 gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1t th\u00f4ng tin chi ti\u1ebft \u0111\u1ea7y \u0111\u1ee7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agoda Ads: H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o tr\u00ean Agoda Trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng l\u00e0 r\u1ea5t quan tr\u1ecdng. Agoda Ads cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":451881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-451873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451873"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451873\/revisions"}],"predecessor-version":[{"id":451882,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451873\/revisions\/451882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/451881"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}