1. X\u00e2y D\u1ef1ng L\u1ed9 Tr\u00ecnh<\/h2>\n
Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c doanh thu, b\u1ea1n c\u1ea7n bi\u1ebft v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 d\u00f2ng ti\u1ec1n, c\u00e1c ngu\u1ed3n doanh thu, n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn. Bi\u1ebft chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a m\u1ed9t ph\u00f2ng tr\u1ed1ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1ch \u0111\u1eb7t c\u00e1c g\u00f3i gi\u00e1 ph\u00f9 h\u1ee3p<\/a>, l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 b\u00e1n h\u00e0ng theo nh\u00f3m, v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh OTA<\/a> ph\u00f9 h\u1ee3p. V\u1edbi th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t l\u1ed9 tr\u00ecnh ch\u00ednh x\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n L\u1ed9 tr\u00ecnh c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 trang tr\u1ecdng, nh\u01b0ng n\u00f3 ph\u1ea3i ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c t\u00ecnh tr\u1ea1ng kinh doanh c\u1ee7a b\u1ea1n v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, \u0111\u1eb7t ph\u00f2ng, doanh thu v\u00e0 chi ph\u00ed. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p trong t\u01b0\u01a1ng lai. Ngo\u00e0i ra, l\u1ed9 tr\u00ecnh ho\u1eb7c k\u1ebf ho\u1ea1ch kinh doanh kh\u00e1ch s\u1ea1n<\/a> c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0ng n\u0103m b\u1edfi ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n M\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh quy tr\u00ecnh b\u00e1n h\u00e0ng cho ph\u00f9 h\u1ee3p. B\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai, t\u1ea1i sao h\u1ecd ch\u1ecdn \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n, quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd v\u00e0 l\u00fd do ch\u00ednh cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a> v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu thu h\u00fat kh\u00e1ch du l\u1ecbch kinh doanh trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 35 \u0111\u1ebfn 45. Nh\u1eefng kh\u00e1ch n\u00e0y ch\u1ecdn \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00ec v\u1ecb tr\u00ed g\u1ea7n trung t\u00e2m h\u1ed9i ngh\u1ecb t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a c\u00f4ng ty. Bi\u1ebft \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed qu\u1ea3ng b\u00e1 v\u1ecb tr\u00ed t\u1ed1i \u01b0u c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch du l\u1ecbch kinh doanh.<\/p>\n B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y b\u1ea1n c\u00f3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u00f9a. N\u1ebfu \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch kh\u00e1c v\u00e0 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u00f3m \u0111\u00f3. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ebd cung c\u1ea5p nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n Trong th\u1ecb tr\u01b0\u1eddng du l\u1ecbch b\u00e3o h\u00f2a, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec l\u00e0m cho h\u1ecd tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o. L\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n, b\u1ea1n c\u1ea7n \u0111\u1eb7t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o<\/a> c\u1ee7a kh\u00e1ch s\u1ea1n l\u00ean h\u00e0ng \u0111\u1ea7u tr\u00ean trang web v\u00e0 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 h\u00ecnh dung tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi \u0111\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng \u0111i\u1ec1u n\u00e0y kh\u00f3 th\u1ef1c hi\u1ec7n n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t ch\u1ed7 \u1edf c\u01a1 b\u1ea3n, nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1 l\u00e0 gi\u1eefa vi\u1ec7c cung c\u1ea5p m\u1ed9t giao d\u1ecbch v\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m. V\u00ed d\u1ee5, y\u00eau c\u1ea7u nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n ch\u00e0o \u0111\u00f3n m\u1ed7i kh\u00e1ch b\u1eb1ng t\u00ean v\u00e0 g\u1ecdi h\u1ecd b\u1eb1ng t\u00ean \u0111\u00f3 trong su\u1ed1t th\u1eddi gian h\u1ecd \u1edf. Nh\u1eefng s\u00e1ng ki\u1ebfn nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t giao d\u1ecbch th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o<\/a> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Nh\u00e2n vi\u00ean n\u00ean gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed7 l\u1ef1c l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y \u0111\u1eb7c bi\u1ec7t. B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap qu\u1ea3ng b\u00e1 \u01b0u \u0111\u00e3i \u0111\u1ed9c \u0111\u00e1o m\u00e0 b\u1ea1n cung c\u1ea5p. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 l\u00e0m cho ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u01a1n v\u00e0 t\u0103ng doanh thu.<\/p>\n B\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn? Ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh kh\u00e1ch s\u1ea1n<\/a> l\u00e0 ph\u00e2n ph\u1ed1i kho ph\u00f2ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t s\u1ed1 \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA)<\/a> kh\u00e1c nhau c\u00f9ng m\u1ed9t l\u00fac v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) c\u1ee7a b\u1ea1n trong th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u1ed3ng th\u1eddi tr\u00e1nh \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n c\u00f9ng m\u1ed9t ph\u00f2ng tr\u00ean c\u00e1c OTA kh\u00e1c nhau, nh\u01b0 Booking.com, Expedia, TripAdvisor, v.v. v\u00e0 ngay khi m\u1ed9t ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t, t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3 s\u1ebd b\u1ecb x\u00f3a kh\u1ecfi c\u00e1c k\u00eanh kh\u00e1c. M\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i ph\u00f2ng c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n, gi\u00fap b\u1ea1n c\u00f3 th\u00eam kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch du l\u1ecbch h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n M\u1eb7c d\u00f9 s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u00e1n t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a b\u1ea1n, nh\u01b0ng b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ph\u00ed hoa h\u1ed3ng cho c\u00e1c OTA, do \u0111\u00f3, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp.<\/p>\n B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng<\/a> \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u00e1c \u0111\u1eb7t ph\u00f2ng b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua OTA v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp kh\u00f4ng c\u00f3 hoa h\u1ed3ng v\u00e0 \u0111\u01b0\u1ee3c x\u1eed l\u00fd th\u00f4ng qua trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. M\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng s\u1ebd cho ph\u00e9p kh\u00e1ch truy c\u1eadp \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n ho\u1eb7c tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i nh\u01b0 trang Facebook c\u1ee7a b\u1ea1n. T\u1ed1i \u01b0u h\u00f3a c\u00e1c trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho SEO \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n V\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng t\u00edch h\u1ee3p, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng ho\u1eb7c c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung c\u1ee7a h\u1ecd (n\u00e2ng c\u1ea5p ph\u00f2ng, tr\u1ea3 ph\u00f2ng mu\u1ed9n, b\u1eefa s\u00e1ng, v.v.). Lu\u00f4n t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n H\u00e3y nh\u1edb theo d\u00f5i m\u1ed9t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp b\u1eb1ng email x\u00e1c nh\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1edbi kh\u00e1ch r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 h\u1ee3p ph\u00e1p v\u00e0 g\u1eedi th\u00f4ng tin li\u00ean l\u1ea1c g\u1ea7n th\u1eddi gian nh\u1eadn ph\u00f2ng nh\u01b0 m\u1ed9t l\u1eddi ch\u00e0o m\u1eebng v\u1edbi h\u01b0\u1edbng d\u1eabn chi ti\u1ebft.<\/p>\n X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n.<\/p>\n \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y nghi\u00ean c\u1ee9u c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb th\u1ecfa thu\u1eadn ti\u1ebfp th\u1ecb h\u1ee3p t\u00e1c. Nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch, nh\u00e0 \u0111i\u1ec1u h\u00e0nh tour, trung t\u00e2m h\u1ed9i ngh\u1ecb, tr\u01b0\u1eddng h\u1ecdc, v.v. Xem b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u1ecfa thu\u1eadn n\u01a1i h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ph\u00ed hoa h\u1ed3ng hay kh\u00f4ng.<\/p>\n Ti\u1ebfp theo, h\u00e3y c\u1ea3i thi\u1ec7n c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung. \u0110\u1ed3ng s\u00e1ng t\u1ea1o c\u00e1c g\u00f3i th\u00f4ng minh v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c ngu\u1ed3n b\u00e1n th\u00eam m\u1edbi<\/a>.<\/p>\n B\u1ea5t k\u1ec3 lo\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, b\u1ea1n n\u00ean th\u01b0\u1eddng xuy\u00ean xem x\u00e9t l\u1ea1i c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 v\u00e0 d\u1ef1 b\u00e1o t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a m\u00ecnh. V\u00ec nhu c\u1ea7u thay \u0111\u1ed5i li\u00ean t\u1ee5c, b\u1ea1n n\u00ean c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i v\u00e0 ph\u1ea3n \u1ee9ng ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 n\u01a1i \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t c\u00f3 th\u1ec3 gi\u00fap \u00edch.<\/p>\n \u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/a> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho m\u1ed9t ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng gi\u00e1 khi nhu c\u1ea7u t\u0103ng l\u00ean. Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n \u0111\u1eb1ng sau \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu<\/a> r\u1ea5t \u0111\u01a1n gi\u1ea3n: m\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n ho\u1eb7c m\u1ed9t gi\u01b0\u1eddng k\u00fd t\u00fac x\u00e1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean cung v\u00e0 c\u1ea7u. Gi\u00e1 ph\u00f2ng th\u01b0\u1eddng n\u00ean t\u0103ng l\u00ean khi nhu c\u1ea7u v\u01b0\u1ee3t qu\u00e1 cung (\u0111\u1ec3 t\u1eadn d\u1ee5ng ADR) v\u00e0 gi\u1ea3m xu\u1ed1ng khi nhu c\u1ea7u y\u1ebfu (\u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y).<\/p>\n Theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi s\u1ebd gi\u00fap b\u1ea1n \u01b0\u1edbc t\u00ednh v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng doanh thu c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m. C\u0169ng kh\u00f4ng c\u00f3 h\u1ea1i g\u00ec khi theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh – \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u t\u1ed1t h\u01a1n v\u00e0 mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh khi quy\u1ebft \u0111\u1ecbnh c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n.<\/p>\n L\u00e0m cho trang web c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng v\u00e0 th\u00edch \u1ee9ng v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn; \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft. D\u1eef li\u1ec7u t\u1eeb Booking.com<\/a> cho th\u1ea5y g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 \u0111\u00eam ph\u00f2ng (48%) \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd, m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 th\u00eam nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n, th\u00ec vi\u1ec7c c\u00f3 m\u1ed9t trang web s\u1eb5n s\u00e0ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n T\u00ednh ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng c\u0169ng \u0111ang thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 m\u1ed9t phi\u00ean b\u1ea3n thu nh\u1ecf c\u1ee7a trang web c\u1ee7a b\u1ea1n l\u00e0m trang di \u0111\u1ed9ng c\u1ee7a b\u1ea1n. Trang web di \u0111\u1ed9ng c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o. Th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng nhanh ch\u00f3ng, b\u00f3ng b\u1ea9y v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. N\u1ebfu b\u1ea1n kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a m\u00ecnh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u01a1 b\u1ea3n. \u0110\u1ea7u ti\u00ean, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin c\u1ee7a b\u1ea1n l\u00e0 ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm th\u1ea5y b\u1ea1n. T\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/a> v\u00e0 trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn danh s\u00e1ch Google Doanh nghi\u1ec7p c\u1ee7a t\u00f4i v\u00e0 h\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n, kh\u00e1ch du l\u1ecbch s\u1ebd nghi\u00ean c\u1ee9u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 ho\u1eb7c t\u00ecm th\u00f4ng tin c\u1ee5 th\u1ec3. T\u00ecm ki\u1ebfm t\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0o \u0111\u1ec3 xem n\u00f3 qua con m\u1eaft c\u1ee7a h\u1ecd.<\/p>\n Th\u1ee9 hai, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf cho m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1ea5p d\u1eabn, th\u1eed m\u1ed9t k\u00eanh x\u00e3 h\u1ed9i m\u1edbi nh\u01b0 TikTok ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch email<\/a> nh\u1eb1m v\u00e0o kh\u00e1ch h\u00e0ng quay l\u1ea1i ho\u1eb7c \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p.<\/p>\n \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh x\u00e3 h\u1ed9i kh\u00e1c nhau c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. Li\u00ean t\u1ee5c ki\u1ec3m tra v\u00e0 l\u1eb7p l\u1ea1i nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng.<\/p>\n R\u1ea5t \u00edt \u0111i\u1ec1u c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh du l\u1ecbch h\u01a1n h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao. H\u00ecnh \u1ea3nh v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng. Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 67% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span> coi h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, chi ti\u1ebft c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng l\u1edbn h\u01a1n m\u00f4 t\u1ea3 d\u00e0i (54%) v\u00e0 x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng (53%). Ch\u01b0a k\u1ec3 r\u1eb1ng nhi\u1ec1u trang OTA s\u1ebd t\u1eeb ch\u1ed1i h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c ph\u00ea duy\u1ec7t danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n \u1ea2nh c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00ecnh dung b\u1ea3n th\u00e2n t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. L\u1eddi k\u00eau g\u1ecdi c\u1ea3m x\u00fac n\u00e0y s\u1ebd thu h\u00fat m\u1ecdi ng\u01b0\u1eddi nhi\u1ec1u h\u01a1n v\u00e0o danh s\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap t\u0103ng doanh thu c\u1ee7a b\u1ea1n. M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Expedia<\/a> ph\u00e1t hi\u1ec7n ra r\u1eb1ng danh s\u00e1ch kh\u00e1ch s\u1ea1n c\u00f3 \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p cao h\u01a1n 63% so v\u1edbi nh\u1eefng danh s\u00e1ch kh\u00f4ng c\u00f3. V\u00ec v\u1eady, khi n\u00f3i \u0111\u1ebfn h\u00ecnh \u1ea3nh, t\u1ed1t nh\u1ea5t n\u00ean nh\u1edb r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u00e0ng cao.<\/p>\n T\u00f9y thu\u1ed9c v\u00e0o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c nh\u00f3m l\u1edbn<\/a> th\u00edch \u0111\u1eb7t ph\u00f2ng t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn h\u01a1n ho\u1eb7c c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n \u0111ang t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ba lo\u1ea1i \u0111\u1eb7t ph\u00f2ng theo nh\u00f3m n\u00e0y:<\/p>\n \u0110\u00e1m c\u01b0\u1edbi th\u00e2n m\u1eadt<\/b> \u2013 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 nh\u1eefng bu\u1ed5i t\u1ee5 t\u1eadp \u0111\u00e1m c\u01b0\u1edbi nh\u1ecf h\u01a1n v\u1edbi \u00edt h\u01a1n 30 kh\u00e1ch. S\u1eed d\u1ee5ng \u1ea3nh t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 gi\u1edbi thi\u1ec7u ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n H\u1ecdp m\u1eb7t gia \u0111\u00ecnh<\/b> \u2013 ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i c\u1ee5 th\u1ec3 cho cu\u1ed9c h\u1ecdp m\u1eb7t c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ef1c \u0111\u01a1n t\u00f9y ch\u1ec9nh v\u00e0 gi\u1ea3m gi\u00e1 gi\u00e1 ph\u00f2ng theo nh\u00f3m. C\u00e1c nh\u00f3m n\u00e0y th\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho vi\u1ec7c kinh doanh l\u1eb7p l\u1ea1i n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u00e0ng n\u0103m.<\/p>\n C\u00e1c nh\u00f3m c\u00f4ng ty<\/b> \u2013 k\u1ebft n\u1ed1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u (GDS)<\/a> s\u1ebd \u0111\u01b0a kho h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch du l\u1ecbch kinh doanh v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd. H\u00e3y nh\u1edb qu\u1ea3ng c\u00e1o kh\u00f4ng gian h\u1ecdp v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t l\u00e0m vi\u1ec7c chung c\u1ee7a b\u1ea1n n\u1ebfu c\u00f3.<\/p>\n \u0110\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng theo nh\u00f3m, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 tr\u1edf th\u00e0nh chuy\u00ean gia trong quy tr\u00ecnh RFP. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadp h\u1ee3p h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 kinh doanh theo nh\u00f3m<\/a> \u0111\u1ec3 gi\u00fap b\u1ea1n l\u00e0m ch\u1ee7 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n C\u00f3 c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd doanh thu<\/a> \u0111\u00e1ng tin c\u1eady th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 mang l\u1ea1i cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh. C\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 l\u1ee3i cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, n\u01a1i vi\u1ec7c c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn t\u1ed5ng doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn<\/a> c\u1ee7a b\u1ea1n.<\/p>\n Thay v\u00ec t\u0103ng gi\u00e1 ho\u1eb7c b\u00e1n h\u1ebft nhanh ch\u00f3ng v\u00e0o nh\u1eefng \u0111\u00eam b\u1eadn r\u1ed9n, h\u00e3y c\u00e2n nh\u1eafc th\u00eam c\u00e1c h\u1ea1n ch\u1ebf l\u01b0u tr\u00fa, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00f3ng c\u1eeda khi \u0111\u1ebfn ho\u1eb7c th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u, \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0o nh\u1eefng \u0111\u00eam ngh\u1ec9.<\/p>\n C\u00e1c h\u1ea1n ch\u1ebf l\u01b0u tr\u00fa c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i n\u1ebfu c\u00e1c s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra trong th\u00e0nh ph\u1ed1 c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c, h\u1ed9i ngh\u1ecb ho\u1eb7c l\u1ec5 h\u1ed9i v\u00e0 trong c\u00e1c kho\u1ea3ng th\u1eddi gian nh\u01b0 cu\u1ed1i tu\u1ea7n l\u1ec5 ho\u1eb7c k\u1ef3 ngh\u1ec9 xu\u00e2n.<\/p>\n X\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n lo\u1ea1i ch\u00fang \u0111\u1ec3 t\u0103ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR)<\/a> c\u1ee7a b\u1ea1n. T\u00ednh ph\u00ed b\u1ea3o hi\u1ec3m kh\u00f4ng ch\u1ec9 cho c\u00e1c d\u00e3y ph\u00f2ng v\u00e0 ph\u00f2ng ph\u1ed5 bi\u1ebfn m\u00e0 c\u00f2n cho c\u00e1c t\u00ednh n\u0103ng gia t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0 ph\u00f2ng l\u1edbn h\u01a1n, t\u1ea7m nh\u00ecn t\u1ed1t h\u01a1n, c\u1ea5u h\u00ecnh gi\u01b0\u1eddng \u01b0a th\u00edch v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 ban c\u00f4ng, l\u00f2 s\u01b0\u1edfi, qu\u1ea7y bar \u01b0\u1edbt v\u00e0 l\u1ed1i v\u00e0o h\u1ed3 b\u01a1i.<\/p>\n Ngo\u00e0i h\u00e0ng t\u1ed3n kho ph\u00f2ng, c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i bi\u1ebft v\u1ec1 h\u00e0ng t\u1ed3n kho th\u1ee9 c\u1ea5p c\u1ee7a h\u1ecd ho\u1eb7c b\u1ea5t k\u1ef3 m\u1eb7t h\u00e0ng n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1ch. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1eeb \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh c\u00e1 nh\u00e2n \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng qu\u00e0 t\u1eb7ng v\u00e0 nh\u00e0 h\u00e0ng t\u1ea1i ch\u1ed7. Theo d\u00f5i c\u1ea9n th\u1eadn h\u00e0ng t\u1ed3n kho n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng l\u00e3ng ph\u00ed v\u00e0 \u0111\u1eb7t h\u00e0ng nhi\u1ec1u h\u01a1n m\u1ee9c c\u1ea7n thi\u1ebft.<\/p>\n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00f3 nhi\u1ec1u c\u00e1ch b\u1ed5 sung \u0111\u1ec3 t\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch th\u00f4ng qua b\u00e1n th\u00eam<\/span> v\u00e0 b\u00e1n c\u00e1c ti\u1ec7n nghi trong ph\u00f2ng, d\u1ecbch v\u1ee5 ph\u00f2ng, c\u00e1c s\u1ef1 c\u1ed1 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t. C\u00e2n nh\u1eafc th\u00eam c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0:<\/p>\n \u0110\u00e1nh gi\u00e1 quan tr\u1ecdng h\u01a1n h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 trong th\u1ebf gi\u1edbi ng\u00e0y nay. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng trong 72% tr\u01b0\u1eddng h\u1ee3p<\/a>, kh\u00e1ch du l\u1ecbch s\u1ebd ch\u1ecdn m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch cao h\u01a1n so v\u1edbi m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd danh ti\u1ebfng t\u1ea1i ch\u1ed7 \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch. Thu th\u1eadp ph\u1ea3n h\u1ed3i s\u1edbm trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a kh\u00e1ch b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c ph\u1ee5c h\u1ed3i d\u1ecbch v\u1ee5 v\u00e0 sau khi l\u01b0u tr\u00fa, lu\u00f4n g\u1eedi th\u00f4ng tin theo d\u00f5i \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u00e0 thu th\u1eadp \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng b\u1ea1n ch\u1ecdn (Google Doanh nghi\u1ec7p, Tripadvisor, v.v.). B\u1eb1ng c\u00e1ch l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd t\u0103ng th\u1ee9 h\u1ea1ng SEO c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 doanh thu.<\/p>\n B\u1ea5t k\u1ec3 kh\u00e1ch h\u00e0ng t\u00ecnh c\u1edd t\u00ecm th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 \u0111\u00f3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 l\u01b0u tr\u00fa l\u1eb7p l\u1ea1i. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thu th\u1eadp c\u00e1c chi ti\u1ebft li\u00ean quan, bao g\u1ed3m email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, ng\u00e0y sinh, l\u00fd do l\u01b0u tr\u00fa v\u00e0 t\u00f9y ch\u1ecdn li\u00ean l\u1ea1c. S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 gi\u1eefa k\u1ef3 ngh\u1ec9 th\u00f4ng qua c\u00f4ng ngh\u1ec7 nh\u1eafn tin cho kh\u00e1ch<\/a> \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n th\u00eam v\u00e0 ti\u1ec7n \u00edch b\u1ed5 sung, c\u00f9ng v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb l\u1ea1i sau k\u1ef3 ngh\u1ec9 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c oanh t\u1ea1c kh\u00e1ch h\u00e0ng b\u1eb1ng th\u00f4ng tin li\u00ean l\u1ea1c. Thay v\u00e0o \u0111\u00f3, h\u00e3y ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft (ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u1ee9c t\u1ea1p) v\u1edbi nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. V\u00ed d\u1ee5: v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a kh\u00e1ch, h\u00e3y g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn ch\u00fac m\u1eebng sinh nh\u1eadt \u0111\u1eb7c bi\u1ec7t c\u00f9ng v\u1edbi m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 m\u1ed9t \u01b0u \u0111\u00e3i mi\u1ec5n ph\u00ed (nh\u01b0 li\u1ec7u ph\u00e1p spa). Nh\u1eefng \u01b0u \u0111\u00e3i k\u1ecbp th\u1eddi v\u00e0 ph\u00f9 h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n Khi n\u00f3i \u0111\u1ebfn c\u00e1c c\u00e1ch \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 con \u0111\u01b0\u1eddng kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t k\u1ebf ho\u1ea1ch t\u00f9y ch\u1ec9nh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng ho\u1eb7c v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu chuy\u00ean nghi\u1ec7p. V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh ngay h\u00f4m nay.<\/p>\n T\u00ecm hi\u1ec3u c\u00e1ch c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng doanh thu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" 17 C\u00e1ch Hi\u1ec7u Qu\u1ea3 \u0110\u1ec3 T\u0103ng Doanh S\u1ed1 Kh\u00e1ch S\u1ea1n N\u0103m 2025 M\u1ed7i ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u1ec1u \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e2u h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng doanh s\u1ed1 kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng gi\u00e1 ho\u1eb7c chi ti\u00eau qu\u00e1 m\u1ee9c? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 17 […]<\/p>\n","protected":false},"author":1,"featured_media":452750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451722"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451722\/revisions"}],"predecessor-version":[{"id":452749,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451722\/revisions\/452749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452750"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Ph\u00e2n Kh\u00fac Th\u1ecb Tr\u01b0\u1eddng M\u1ee5c Ti\u00eau<\/h2>\n
3. B\u00e1n Tr\u1ea3i Nghi\u1ec7m Thay V\u00ec Giao D\u1ecbch<\/h2>\n
4. T\u1ed1i \u0110a H\u00f3a Ph\u1ea1m Vi Ti\u1ebfp C\u1eadn Tr\u1ef1c Tuy\u1ebfn V\u1edbi Tr\u00ecnh Qu\u1ea3n L\u00fd K\u00eanh<\/h2>\n
![\"\"](\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-494.png\")
<\/p>\n5. X\u00e2y D\u1ef1ng K\u00eanh Tr\u1ef1c Ti\u1ebfp C\u1ee7a B\u1ea1n V\u1edbi C\u00f4ng C\u1ee5 \u0110\u1eb7t Ph\u00f2ng<\/h2>\n
6. H\u1ee3p T\u00e1c V\u1edbi C\u00e1c Doanh Nghi\u1ec7p \u0110\u1ecba Ph\u01b0\u01a1ng<\/h2>\n
7. Th\u1eed Nghi\u1ec7m \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h2>\n
8. T\u1ed1i \u01afu H\u00f3a Cho Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/h2>\n
9. N\u00e2ng Cao Tr\u00f2 Ch\u01a1i Ti\u1ebfp Th\u1ecb K\u1ef9 Thu\u1eadt S\u1ed1 C\u1ee7a B\u1ea1n<\/h2>\n
10. S\u1eed D\u1ee5ng H\u00ecnh \u1ea2nh Ch\u1ea5t L\u01b0\u1ee3ng Cao<\/h2>\n
11. Thu H\u00fat Kh\u00e1ch \u0110o\u00e0n<\/h2>\n
12. S\u1eed D\u1ee5ng Ph\u00e2n T\u00edch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n
\n
13. Th\u1ef1c Hi\u1ec7n C\u00e1c H\u1ea1n Ch\u1ebf L\u01b0u Tr\u00fa<\/h2>\n
14. T\u1ed1i \u01afu H\u00f3a H\u00e0ng T\u1ed3n Kho C\u1ee7a B\u1ea1n<\/h2>\n
15. Thu Th\u1eadp Doanh Thu B\u1ed5 Tr\u1ee3<\/h2>\n
\n
16. \u01afu Ti\u00ean \u0110\u00e1nh Gi\u00e1 C\u1ee7a Kh\u00e1ch H\u00e0ng<\/h2>\n
17. X\u00e2y D\u1ef1ng L\u00f2ng Trung Th\u00e0nh C\u1ee7a Kh\u00e1ch H\u00e0ng<\/h2>\n
L\u1eddi K\u1ebft<\/h2>\n