{"id":451705,"date":"2025-07-12T02:29:30","date_gmt":"2025-07-12T02:29:30","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451705"},"modified":"2025-07-12T02:29:30","modified_gmt":"2025-07-12T02:29:30","slug":"du-bao-khach-san-toi-uu-doanh-thu-va-quan-ly-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/du-bao-khach-san-toi-uu-doanh-thu-va-quan-ly-hieu-qua\/","title":{"rendered":"D\u1ef1 b\u00e1o kh\u00e1ch s\u1ea1n: T\u1ed1i \u01b0u doanh thu v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<h1>D\u1ef1 b\u00e1o cho ng\u00e0nh Kh\u00e1ch s\u1ea1n: T\u1ed1i \u01b0u h\u00f3a Doanh thu v\u00e0 Hi\u1ec7u qu\u1ea3<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 D\u1ef1 b\u00e1o trong Ng\u00e0nh Kh\u00e1ch s\u1ea1n<\/h2>\n<p>D\u1ef1 b\u00e1o kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng, \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u00e0 to\u00e0n ng\u00e0nh n\u00f3i chung, d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c kh\u00f4ng ch\u1ec9 c\u00f3 l\u1ee3i m\u00e0 c\u00f2n <strong class=\"red\"> r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 l\u1ee3i nhu\u1eadn trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng<\/strong>.<\/p>\n<p>Khi ch\u00fang ta xem x\u00e9t t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ef1 b\u00e1o \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111i\u1ec1u th\u00fa v\u1ecb c\u1ea7n l\u01b0u \u00fd l\u00e0 n\u00f3 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a khoa h\u1ecdc qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n. D\u1ef1 b\u00e1o ch\u00ednh x\u00e1c cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u.<\/p>\n<h2>D\u1ef1 b\u00e1o l\u00e0 g\u00ec?<\/h2>\n<p><strong class=\"red\">D\u1ef1 b\u00e1o l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i<\/strong>. K\u1ef9 thu\u1eadt n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, bao g\u1ed3m kinh doanh, t\u00e0i ch\u00ednh v\u00e0 kinh t\u1ebf, \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n<p>Qu\u00e1 tr\u00ecnh d\u1ef1 b\u00e1o kh\u00f4ng ch\u1ec9 l\u00e0 \u0111o\u00e1n m\u00f2; thay v\u00e0o \u0111\u00f3, n\u00f3 s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n c\u00f3 c\u0103n c\u1ee9. V\u00ed d\u1ee5: c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o doanh s\u1ed1 ho\u1eb7c t\u1ed5ng doanh thu \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd. D\u1ef1 b\u00e1o hi\u1ec7u qu\u1ea3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c chu\u1ea9n b\u1ecb cho nh\u1eefng b\u1ea5t \u1ed5n v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2>T\u1ea7m quan tr\u1ecdng c\u1ee7a D\u1ef1 b\u00e1o trong Ng\u00e0nh Kh\u00e1ch s\u1ea1n<\/h2>\n<p><a href=\"#\">D\u1ef1 b\u00e1o nhu c\u1ea7u kh\u00e1ch s\u1ea1n<\/a> l\u00e0 m\u1ed9t d\u1ef1 b\u00e1o v\u1ec1 nhu c\u1ea7u ph\u00f2ng v\u00e0 c\u00e1c ti\u1ec7n nghi kh\u00e1c trong t\u01b0\u01a1ng lai, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ef1c l\u01b0\u1ee3ng d\u1eabn \u0111\u01b0\u1eddng thi\u1ebft y\u1ebfu cho s\u1ef1 th\u00e0nh c\u00f4ng v\u1ec1 doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n. D\u1ef1 b\u00e1o n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh thu v\u00e0 c\u00e1c nh\u00f3m th\u01b0\u01a1ng m\u1ea1i s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o nhu c\u1ea7u, \u0111\u1ecbnh gi\u00e1, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 <a href=\"#\">ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/a>, v.v.<\/p>\n<p>D\u1ef1 b\u00e1o li\u00ean quan \u0111\u1ebfn vi\u1ec7c d\u1ef1 \u0111o\u00e1n hi\u1ec7u su\u1ea5t doanh thu cho c\u00e1c ng\u00e0y trong t\u01b0\u01a1ng lai, th\u01b0\u1eddng l\u00e0 cho c\u00e1c th\u00e1ng s\u1eafp t\u1edbi ho\u1eb7c n\u0103m t\u1edbi. C\u00e1c d\u1ef1 \u0111o\u00e1n n\u00e0y k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, bao g\u1ed3m d\u1eef li\u1ec7u l\u1ecbch s\u1eed, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111\u1ed9ng l\u1ef1c kinh t\u1ebf v\u0129 m\u00f4. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh ch\u00ednh x\u00e1c h\u01a1n s\u1ed1 doanh thu h\u1ecd s\u1ebd ghi \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n<p>Ngo\u00e0i doanh thu, d\u1ef1 b\u00e1o th\u01b0\u1eddng bao g\u1ed3m c\u00e1c d\u1ef1 b\u00e1o cho c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u01b0 gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR), t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, s\u1ed1 l\u01b0\u1ee3ng h\u1ee7y ph\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p t\u1eeb c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch v\u00e3ng lai, kh\u00e1ch doanh nghi\u1ec7p v\u00e0 <a href=\"#\">\u0111\u1eb7t ph\u00f2ng nh\u00f3m<\/a>.<\/p>\n<p>V\u1edbi d\u1ef1 b\u00e1o nhu c\u1ea7u to\u00e0n di\u1ec7n trong tay, c\u00e1c nh\u00f3m th\u01b0\u01a1ng m\u1ea1i\u2014bao g\u1ed3m b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd doanh thu\u2014c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn thu\u1eadt c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c y\u00eau c\u1ea7u v\u1ec1 th\u1eddi gian l\u01b0u tr\u00fa, h\u1ea1n ch\u1ebf c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 <a href=\"#\">\u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/a>.<\/p>\n<p>Khi c\u00e1c ng\u00e0y d\u1ef1 b\u00e1o \u0111\u1ebfn g\u1ea7n, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u01b0\u1eddng xem x\u00e9t l\u1ea1i v\u00e0 tinh ch\u1ec9nh c\u00e1c d\u1ef1 \u0111o\u00e1n c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang v\u1eabn ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch. Qu\u00e1 tr\u00ecnh d\u1ef1 b\u00e1o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/p>\n<p>T\u1ea7m nh\u00ecn xa n\u00e0y cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch s\u1ea1n:<\/p>\n<h3>T\u1ed1i \u01b0u h\u00f3a Doanh thu<\/h3>\n<p>D\u1ef1 b\u00e1o ch\u00ednh x\u00e1c \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong qu\u1ea3n l\u00fd doanh thu. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c m\u00f4 h\u00ecnh nhu c\u1ea7u v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u d\u1ef1 ki\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 ph\u00f2ng v\u1eabn c\u1ea1nh tranh trong th\u1eddi gian cao \u0111i\u1ec3m \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a doanh thu trong th\u1eddi gian nhu c\u1ea7u th\u1ea5p. Ngo\u00e0i ra, c\u00e1c c\u01a1 s\u1edf kh\u00e1ch s\u1ea1n <a href=\"#\">c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7<\/a> k\u1ebft h\u1ee3p d\u1ef1 b\u00e1o v\u00e0 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng.<\/p>\n<h3>Hi\u1ec7u qu\u1ea3 Ho\u1ea1t \u0111\u1ed9ng<\/h3>\n<p>D\u1ef1 b\u00e1o ho\u1ea1t \u0111\u1ed9ng gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c nhu c\u1ea7u d\u1ef1 ki\u1ebfn. D\u1ef1a tr\u00ean nh\u1eefng d\u1ef1 \u0111o\u00e1n n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c nh\u00e2n vi\u00ean, h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi trong th\u1eddi gian l\u1ea5p \u0111\u1ea7y cao m\u00e0 c\u00f2n gi\u00fap gi\u1ea3m chi ph\u00ed lao \u0111\u1ed9ng trong th\u1eddi gian ch\u1eadm h\u01a1n.<\/p>\n<h3>L\u1eadp K\u1ebf ho\u1ea1ch Chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>D\u1ef1 b\u00e1o kh\u00e1ch s\u1ea1n \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. N\u00f3 h\u1ed7 tr\u1ee3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng, \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00e1c d\u1ef1 \u00e1n m\u1edbi v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng c\u1ee7a nh\u1eefng thay \u0111\u1ed5i trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. Th\u00f4ng tin n\u00e0y v\u00f4 gi\u00e1 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 \u0111\u1ea7u t\u01b0, c\u1ea3i t\u1ea1o ho\u1eb7c m\u1edf r\u1ed9ng d\u1ef1a tr\u00ean nhu c\u1ea7u d\u1ef1 ki\u1ebfn trong t\u01b0\u01a1ng lai.<\/p>\n<h3>Ki\u1ec3m so\u00e1t Chi ph\u00ed<\/h3>\n<p>D\u1ef1 b\u00e1o hi\u1ec7u qu\u1ea3 h\u1ed7 tr\u1ee3 c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t chi ph\u00ed b\u1eb1ng c\u00e1ch cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. B\u1eb1ng c\u00e1ch d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c nhu c\u1ea7u trong t\u01b0\u01a1ng lai, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh \u0111\u1ec3 tr\u00e1nh c\u00e1c chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft, gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c ti\u00eau th\u1ee5 n\u0103ng l\u01b0\u1ee3ng, do \u0111\u00f3 gi\u1ea3m chi ph\u00ed ti\u1ec7n \u00edch.<\/p>\n<h2>Xu h\u01b0\u1edbng trong D\u1ef1 b\u00e1o Kh\u00e1ch s\u1ea1n<\/h2>\n<p>B\u1ed1i c\u1ea3nh du l\u1ecbch sau \u0111\u1ea1i d\u1ecbch \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn doanh thu v\u00e0 d\u1ef1 b\u00e1o t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a kh\u00e1ch s\u1ea1n, \u0111\u00f2i h\u1ecfi c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 <a href=\"#\">ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh<\/a> v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 th\u00f3i quen du l\u1ecbch \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn d\u1ef1 b\u00e1o:<\/p>\n<h3>Gia t\u0103ng Bi\u1ebfn \u0111\u1ed9ng v\u00e0 Kh\u00f3 \u0111o\u00e1n<\/h3>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn h\u01a1n trong vi\u1ec7c d\u1ef1 b\u00e1o do th\u1eddi gian \u0111\u1eb7t ph\u00f2ng ng\u1eafn h\u01a1n khi kh\u00e1ch du l\u1ecbch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0o ph\u00fat cu\u1ed1i, th\u1eddi gian cao \u0111i\u1ec3m k\u00e9o d\u00e0i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng \u00edt c\u1ee9ng nh\u1eafc h\u01a1n v\u00e0 nhu c\u1ea7u dao \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao d\u1ef1 b\u00e1o ng\u1eafn h\u1ea1n, t\u1eadn d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng, s\u1ed1 ph\u00f2ng tr\u1ed1ng v\u00e0 c\u00e1c ti\u00eau ch\u00ed kh\u00e1c, <a href=\"#\">\u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI<\/a>, \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch cho t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 doanh thu trong t\u01b0\u01a1ng lai.<\/p>\n<h3>S\u1ef1 thay \u0111\u1ed5i trong Nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 S\u1edf th\u00edch c\u1ee7a Kh\u00e1ch du l\u1ecbch<\/h3>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh d\u1ef1 b\u00e1o c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh, bao g\u1ed3m s\u1ef1 gia t\u0103ng c\u1ee7a du l\u1ecbch gi\u1ea3i tr\u00ed, s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a du l\u1ecbch &#8220;bleisure&#8221; k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 gi\u1ea3i tr\u00ed, v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a du l\u1ecbch n\u1ed9i \u0111\u1ecba v\u00e0 du l\u1ecbch t\u1ea1i ch\u1ed7.<\/p>\n<p>Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t, th\u1eddi gian l\u01b0u tr\u00fa v\u00e0 t\u1ed5ng doanh thu tr\u00ean m\u1ed7i kh\u00e1ch, trong khi t\u00e1c \u0111\u1ed9ng c\u1ee7a nhu c\u1ea7u kh\u00f3 \u0111o\u00e1n \u0111\u1ed1i v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt d\u1ef1 b\u00e1o c\u00e0ng l\u00e0m ph\u1ee9c t\u1ea1p th\u00eam t\u00ecnh h\u00ecnh.<\/p>\n<h3>Thay \u0111\u1ed5i theo M\u00f9a<\/h3>\n<p>C\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a truy\u1ec1n th\u1ed1ng trong du l\u1ecbch \u0111\u00e3 b\u1ecb ph\u00e1 v\u1ee1, v\u1edbi nhu c\u1ea7u quanh n\u0103m \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1ebfn nh\u1ea5t \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi t\u00ednh linh ho\u1ea1t c\u1ee7a c\u00f4ng vi\u1ec7c t\u1eeb xa v\u00e0 c\u00e1c m\u00f9a cao \u0111i\u1ec3m thay \u0111\u1ed5i khi kh\u00e1ch du l\u1ecbch t\u00ecm c\u00e1ch tr\u00e1nh \u0111\u00e1m \u0111\u00f4ng. Do \u0111\u00f3, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n hi\u1ec7u ch\u1ec9nh l\u1ea1i c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o c\u1ee7a h\u1ecd \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u00e0y.<\/p>\n<h3>C\u00e1 nh\u00e2n h\u00f3a v\u00e0 Du l\u1ecbch \u0110\u1ecbnh h\u01b0\u1edbng Tr\u1ea3i nghi\u1ec7m<\/h3>\n<p>D\u1ef1 b\u00e1o hi\u1ec7n c\u1ea7n xem x\u00e9t nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi <a href=\"#\">c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/a>, c\u0169ng nh\u01b0 s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi du l\u1ecbch ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 du l\u1ecbch b\u1ec1n v\u1eefng.<\/p>\n<p>Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 ph\u00f2ng, doanh thu ph\u1ee5 tr\u1ee3 v\u00e0 m\u00f4 h\u00ecnh l\u1ea5p \u0111\u1ea7y t\u1ed5ng th\u1ec3.<\/p>\n<h3>C\u1ea1nh tranh t\u1eeb Ch\u1ed7 \u1edf Thay th\u1ebf<\/h3>\n<p>C\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n ph\u1ea3i t\u00ednh \u0111\u1ebfn s\u1ef1 ph\u1ed5 bi\u1ebfn li\u00ean t\u1ee5c c\u1ee7a <a href=\"#\">c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Airbnb<\/a>, c\u0169ng nh\u01b0 nh\u1eefng thay \u0111\u1ed5i trong s\u1edf th\u00edch \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh ch\u1ed7 \u1edf do mong mu\u1ed1n ri\u00eang t\u01b0. S\u1ef1 c\u1ea1nh tranh n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn d\u1ef1 b\u00e1o th\u1ecb ph\u1ea7n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1.<\/p>\n<p>B\u1eb1ng c\u00e1ch th\u00edch \u1ee9ng v\u1edbi nh\u1eefng th\u00f3i quen du l\u1ecbch m\u1edbi n\u00e0y v\u00e0 k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o linh ho\u1ea1t h\u01a1n, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t h\u01a1n b\u1ed1i c\u1ea3nh n\u0103ng \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a d\u1ef1 \u0111o\u00e1n doanh thu v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a h\u1ecd.<\/p>\n<p>Ch\u00eca kh\u00f3a n\u1eb1m \u1edf vi\u1ec7c duy tr\u00ec t\u00ednh linh ho\u1ea1t, t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c b\u1ed9 d\u1eef li\u1ec7u v\u00e0 li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i.<\/p>\n<h2>\u00c1p d\u1ee5ng K\u1ef9 thu\u1eadt D\u1ef1 b\u00e1o<\/h2>\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n \u0111ang \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o ph\u1ee9c t\u1ea1p v\u00e0 ti\u00ean ti\u1ebfn h\u01a1n:<\/p>\n<h3>Ph\u00e2n t\u00edch N\u00e2ng cao v\u00e0 H\u1ecdc m\u00e1y<\/h3>\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y v\u00e0 ph\u00e2n t\u00edch n\u00e2ng cao c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh v\u00e0 m\u1ed1i quan h\u1ec7 ph\u1ee9c t\u1ea1p m\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 b\u1ecf l\u1ee1. C\u00e1c k\u1ef9 thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 th\u00edch \u1ee9ng nhanh h\u01a1n v\u1edbi c\u00e1c t\u00edn hi\u1ec7u nhu c\u1ea7u thay \u0111\u1ed5i.<\/p>\n<h3>T\u00edch h\u1ee3p D\u1eef li\u1ec7u theo Th\u1eddi gian Th\u1ef1c<\/h3>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t theo th\u1eddi gian th\u1ef1c t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau (v\u00ed d\u1ee5: h\u1ec7 th\u1ed1ng \u0111i\u1ec3m b\u00e1n h\u00e0ng, <a href=\"#\">c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 doanh nghi\u1ec7p<\/a>, xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf) cho ph\u00e9p d\u1ef1 b\u00e1o n\u0103ng \u0111\u1ed9ng v\u00e0 ph\u1ea3n h\u1ed3i nhanh h\u01a1n.<\/p>\n<h2>T\u00edch h\u1ee3p v\u1edbi H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Doanh thu<\/h2>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p d\u1ef1 b\u00e1o v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu \u0111ang c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd. D\u1ef1 b\u00e1o qu\u1ea3n l\u00fd doanh thu cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p <a href=\"#\">ph\u1ea3n \u1ee9ng v\u1edbi \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo th\u1eddi gian th\u1ef1c<\/a> theo nh\u1eefng thay \u0111\u1ed5i d\u1ef1 ki\u1ebfn v\u1ec1 nhu c\u1ea7u ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 s\u1ef1 ki\u1ec7n ho\u1eb7c t\u00ednh th\u1eddi v\u1ee5.<\/p>\n<p>Do \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a gi\u00e1 trong th\u1eddi gian nhu c\u1ea7u cao \u0111i\u1ec3m v\u00e0 k\u00edch th\u00edch doanh s\u1ed1 b\u00e1n h\u00e0ng trong th\u1eddi gian ch\u1eadm h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>T\u1eadn d\u1ee5ng C\u00f4ng ngh\u1ec7 Ti\u00ean ti\u1ebfn<\/h2>\n<p>B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 \u0111\u1ed9 ch\u00ednh x\u00e1c, t\u00ednh k\u1ecbp th\u1eddi v\u00e0 kh\u1ea3 n\u0103ng h\u00e0nh \u0111\u1ed9ng c\u1ee7a d\u1ef1 b\u00e1o. D\u1ef1 b\u00e1o n\u00e2ng cao n\u00e0y cho ph\u00e9p d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ec1 nhu c\u1ea7u, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 ti\u1ec1m n\u0103ng doanh thu trong t\u01b0\u01a1ng lai, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n lu\u00f4n d\u1eabn \u0111\u1ea7u c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. C\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li>X\u1eed l\u00fd d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u00e1c m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft.<\/li>\n<li>Th\u00f4ng tin chi ti\u1ebft r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng, th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee5 th\u1ec3 cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n.<\/li>\n<li><a href=\"#\">Thu\u1eadt to\u00e1n \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/a> c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u, t\u1ed1c \u0111\u1ed9 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ng\u1eafn h\u1ea1n kh\u00e1c.<\/li>\n<\/ul>\n<p>V\u1ec1 nh\u00e2n s\u1ef1, d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n l\u00ean l\u1ecbch s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean ph\u00f9 h\u1ee3p cho m\u1ed7i b\u1ed9 ph\u1eadn, gi\u1ea3m chi ph\u00ed lao \u0111\u1ed9ng \u0111\u1ed3ng th\u1eddi duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cao. Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u0169ng gi\u00fap d\u1ef1 \u0111o\u00e1n th\u1eddi gian cao \u0111i\u1ec3m, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e2n b\u1ed5 nh\u00e2n vi\u00ean v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o t\u1ed1t h\u01a1n.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, nh\u1eefng ti\u1ebfn b\u1ed9 n\u00e0y gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch \u0111\u1eb7t gi\u00e1 t\u1ed1i \u01b0u v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 <a href=\"#\">t\u1ed1i \u0111a h\u00f3a c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI)<\/a> nh\u01b0 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 RevPAR, trong khi ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1eeb vi\u1ec7c c\u1ea3i thi\u1ec7n nh\u00e2n s\u1ef1 v\u00e0 qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<p>T\u00f3m l\u1ea1i, b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1eefng kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chu k\u1ef3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n d\u1ef1 b\u00e1o, ra quy\u1ebft \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ng\u00e0nh kh\u00e1ch s\u1ea1n kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<h2>M\u1ed9t b\u00e0i \u0111\u0103ng c\u1ee7a Pricepoint<\/h2>\n<p>Pricepoint l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng do AI cung c\u1ea5p, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 thi\u1ebft k\u1ebf b\u1edfi v\u00e0 cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp. Ph\u1ea7n m\u1ec1m duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1eadp nh\u1eadt gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p c\u1ee7a Pricepoint \u0111\u1ea3m b\u1ea3o ch\u00fang t\u00f4i ch\u1ec9 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.<\/p>\n<p>Pricepoint ch\u1ec9 l\u00e0m m\u1ed9t vi\u1ec7c duy nh\u1ea5t. N\u00f3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 duy tr\u00ec gi\u00e1 t\u1ed1i \u01b0u (24\/7) tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng nh\u01b0 Booking.com, Expedia ho\u1eb7c trang web c\u1ee7a kh\u00e1ch s\u1ea1n. Trung b\u00ecnh, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i th\u1ea5y doanh thu t\u0103ng 19% v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y t\u0103ng 13,4%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u1ef1 b\u00e1o cho ng\u00e0nh Kh\u00e1ch s\u1ea1n: T\u1ed1i \u01b0u h\u00f3a Doanh thu v\u00e0 Hi\u1ec7u qu\u1ea3 Gi\u1edbi thi\u1ec7u v\u1ec1 D\u1ef1 b\u00e1o trong Ng\u00e0nh Kh\u00e1ch s\u1ea1n D\u1ef1 b\u00e1o kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng, \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451705"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451705\/revisions"}],"predecessor-version":[{"id":452771,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451705\/revisions\/452771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452770"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}