{"id":451690,"date":"2025-07-12T02:48:30","date_gmt":"2025-07-12T02:48:30","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451690"},"modified":"2025-07-12T02:48:30","modified_gmt":"2025-07-12T02:48:30","slug":"10-cach-thu-hut-dat-phong-truc-tiep-khach-san-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/10-cach-thu-hut-dat-phong-truc-tiep-khach-san-tang-doanh-thu\/","title":{"rendered":"10+ C\u00e1ch Thu H\u00fat \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp Kh\u00e1ch S\u1ea1n, T\u0103ng Doanh Thu"},"content":{"rendered":"

13 C\u00e1ch Thu H\u00fat \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h1>\n

\u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp L\u00e0 G\u00ec?<\/h2>\n

\u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 khi kh\u00e1ch x\u00e1c nh\u1eadn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA)<\/span> ho\u1eb7c b\u00ean trung gian th\u1ee9 ba<\/strong>. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c \u0111\u1eb7t ph\u00f2ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n<\/span> ho\u1eb7c c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp kh\u00e1c nh\u01b0 email, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, m\u1ea1ng x\u00e3 h\u1ed9i<\/span>, ho\u1eb7c qua c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafn tin nh\u01b0 WhatsApp ho\u1eb7c Messenger.<\/p>\n

\u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00ec ch\u00fang k\u1ebft n\u1ed1i c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n nh\u1edd ti\u1ebft ki\u1ec7m ti\u1ec1n t\u1eeb hoa h\u1ed3ng OTA<\/span>. V\u1edbi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, kh\u00e1ch s\u1ea1n s\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 ch\u1ecdn l\u1ecdc th\u00f4ng tin thu th\u1eadp trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho giao ti\u1ebfp c\u00e1 nh\u00e2n h\u00f3a tr\u01b0\u1edbc khi kh\u00e1ch \u0111\u1ebfn, theo d\u00f5i sau khi kh\u00e1ch r\u1eddi \u0111i v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c marketing trong t\u01b0\u01a1ng lai.<\/p>\n

\u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a m\u1ecdi kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ed9c l\u1eadp. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/span>, t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n v\u00e0 cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u1ec1u t\u1ed1t. Th\u01b0\u1eddng th\u00ec khi ch\u00fang ta th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, c\u00f3 v\u1ebb nh\u01b0 ch\u00fang ta \u0111ang tranh lu\u1eadn r\u1eb1ng \u0111\u1eb7t ph\u00f2ng qua b\u00ean th\u1ee9 ba l\u00e0 x\u1ea5u, nh\u01b0ng kh\u00f4ng ph\u1ea3i v\u1eady. C\u00e1c lo\u1ea1i \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau s\u1ebd mang l\u1ea1i cho b\u1ea1n s\u1ed1 l\u01b0\u1ee3ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn kh\u00e1c nhau. M\u1eb7c d\u00f9 OTA l\u1ea5y m\u1ed9t ph\u1ea7n tr\u0103m t\u1eeb gi\u00e1 ph\u00f2ng m\u1ed7i \u0111\u00eam c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u00f3 v\u1eabn l\u00e0 doanh thu m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb n\u01a1i kh\u00e1c.<\/p>\n

Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 \u0111\u1ec3 thu h\u00fat th\u00eam doanh thu tr\u1ef1c ti\u1ebfp, h\u00e3y xem x\u00e9t c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn v\u00e0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u00e1nh gi\u00e1 ng\u1eafn g\u1ecdn n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a doanh thu tr\u1ef1c ti\u1ebfp trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n.<\/p>\n

Xu H\u01b0\u1edbng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n Tr\u1ef1c Ti\u1ebfp<\/h2>\n

B\u1ed1i c\u1ea3nh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o trong v\u00e0i n\u0103m qua?<\/em><\/strong><\/p>\n

Katie Moro, Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u1ee3p t\u00e1c D\u1eef li\u1ec7u t\u1ea1i Amadeus, \u0111\u00e3 chia s\u1ebb t\u1ea1i Passport v\u1ec1 vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 t\u0103ng l\u00ean nh\u01b0 th\u1ebf n\u00e0o k\u1ec3 t\u1eeb \u0111\u1ea1i d\u1ecbch, cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft quan tr\u1ecdng v\u1ec1 ph\u00e2n ph\u1ed1i cho c\u00e1c nh\u00e0 khai th\u00e1c kh\u00e1ch s\u1ea1n.<\/p>\n

C\u00e1c K\u00eanh \u0110\u1eb7t Ph\u00f2ng H\u00e0ng \u0110\u1ea7u<\/h2>\n

M\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00e0nh c\u00f4ng l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c. Ba trong s\u1ed1 c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng l\u1edbn nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p l\u01b0u tr\u00fa l\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span> v\u00e0 trang web tr\u1ef1c ti\u1ebfp<\/span> c\u1ee7a b\u1ea1n. M\u1ed7i ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang, v\u00ec v\u1eady vi\u1ec7c bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 r\u1ea5t h\u1eefu \u00edch khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn k\u00eanh c\u1ee7a b\u1ea1n. Ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ed7n h\u1ee3p m\u1ea1nh m\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kinh doanh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

\u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA)<\/h3>\n

41% kh\u00e1ch du l\u1ecbch<\/span> th\u00edch s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, nh\u01b0 Expedia, Airbnb v\u00e0 Booking.com. Ph\u1ea7n l\u1edbn c\u00e1c \u0111\u1eb7t ph\u00f2ng OTA \u0111i k\u00e8m v\u1edbi ph\u00ed hoa h\u1ed3ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng t\u1ea1o \u0111\u1eb7t ph\u00f2ng v\u00e0 x\u1eed l\u00fd thanh to\u00e1n th\u00f4ng qua trang web OTA, v\u00e0 c\u00e1c OTA gi\u1eef m\u1ed9t kho\u1ea3n hoa h\u1ed3ng \u0111\u00e3 th\u1ecfa thu\u1eadn cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc khi ph\u00e2n ph\u1ed1i s\u1ed1 ti\u1ec1n thanh to\u00e1n c\u00f2n l\u1ea1i cho kh\u00e1ch s\u1ea1n. Ph\u00ed hoa h\u1ed3ng cho m\u1ed9t s\u1ed1 k\u00eanh c\u00f3 th\u1ec3 cao t\u1edbi 30% cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o OTA \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng. H\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/span> \u0111\u1ec3 chia s\u1ebb kho ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u1eef t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, gi\u00e1 v\u00e0 ph\u00f2ng c\u1ee7a h\u1ecd \u1edf m\u1ed9t n\u01a1i.<\/p>\n

L\u1ee3i \u00edch:<\/strong><\/p>\n

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  • S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau<\/li>\n
  • Ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span> th\u00f4ng qua c\u00e1c OTA c\u1ee5 th\u1ec3 theo khu v\u1ef1c<\/span>, nh\u01b0 Ctrip, ho\u1eb7c c\u00e1c OTA c\u1ee5 th\u1ec3 theo lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa, nh\u01b0 Mr & Mrs Smith<\/li>\n
  • Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cho kh\u00e1ch du l\u1ecbch c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng bi\u1ec3n qu\u1ea3ng c\u00e1o<\/span>, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy c\u1eadp m\u1ed9t OTA \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp)<\/li>\n
  • C\u00e1c \u01b0u \u0111\u00e3i marketing ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 ph\u00e2n b\u1ed5 kho ph\u00f2ng cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t th\u1ecb ph\u1ea7n b\u00e1n h\u00e0ng OTA trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh<\/li>\n<\/ul>\n

    Th\u00e1ch th\u1ee9c:<\/strong><\/p>\n

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    • Ph\u00ed hoa h\u1ed3ng cao cho c\u00e1c OTA ph\u1ed5 bi\u1ebfn h\u01a1n v\u00e0 hoa h\u1ed3ng t\u0103ng h\u00e0ng n\u0103m<\/li>\n
    • Ti\u1ebfp c\u1eadn r\u1ea5t \u00edt th\u00f4ng tin v\u1ec1 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean OTA<\/li>\n
    • \u00cdt ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00ec \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd l\u00e0 v\u1edbi OTA v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p s\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n
    • C\u1ea7n theo d\u00f5i v\u00e0 duy tr\u00ec t\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1<\/span> gi\u1eefa c\u00e1c OTA v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp<\/li>\n<\/ul>\n

      C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm<\/h3>\n

      C\u00e1c trang web t\u00ecm ki\u1ebfm nh\u01b0 Kayak, TripAdvisor v\u00e0 Trivago cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng so s\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c OTA v\u00e0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea5u th\u1ea7u tr\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/span> v\u00e0 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. T\u00ecm ki\u1ebfm kh\u00e1c v\u1edbi OTA \u1edf ch\u1ed7 b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng kh\u00e1ch du l\u1ecbch tr\u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00f4 h\u00ecnh kh\u00f4ng hoa h\u1ed3ng; thay v\u00e0o \u0111\u00f3, b\u1ea1n tr\u1ea3 chi ph\u00ed cho m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ng\u00e2n s\u00e1ch cho s\u1ed1 ti\u1ec1n b\u1ea1n mu\u1ed1n \u0111\u1ea5u th\u1ea7u cho m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

      L\u1ee3i \u00edch:<\/strong><\/p>\n

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      • Ng\u01b0\u1eddi d\u00f9ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i t\u00edch c\u1ef1c v\u00e0 do \u0111\u00f3 c\u00f3 nhi\u1ec1u \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm h\u01a1n<\/li>\n
      • M\u00f4 h\u00ecnh CPC san b\u1eb1ng s\u00e2n ch\u01a1i b\u1eb1ng c\u00e1ch d\u1eabn kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n s\u1edf h\u1eefu m\u1ed1i quan h\u1ec7<\/li>\n
      • M\u00f4 h\u00ecnh CPC c\u0169ng gi\u00fap d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 nhu c\u1ea7u khi c\u1ea7n thi\u1ebft<\/li>\n
      • B\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n cho hi\u1ec7u su\u1ea5t<\/li>\n<\/ul>\n

        Th\u00e1ch th\u1ee9c:<\/strong><\/p>\n

          \n
        • B\u1ea1n \u0111ang c\u1ea1nh tranh trong m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 m\u1edf, th\u01b0\u1eddng th\u01b0\u1edfng cho c\u00e1c ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n<\/li>\n
        • Gi\u00e1 th\u1ea7u CPC dao \u0111\u1ed9ng d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i theo d\u00f5i ch\u1eb7t ch\u1ebd hi\u1ec7u su\u1ea5t \u0111\u1ec3 tr\u00e1nh chi ti\u00eau qu\u00e1 m\u1ee9c<\/li>\n<\/ul>\n

          Trang Web Kh\u00e1ch S\u1ea1n<\/h3>\n

          \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web c\u1ee7a kh\u00e1ch s\u1ea1n cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng. \u01afu \u0111i\u1ec3m c\u1ee7a b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 g\u1ea5p \u0111\u00f4i: b\u1ea1n kh\u00f4ng tr\u1ea3 hoa h\u1ed3ng cho b\u00ean th\u1ee9 ba v\u00e0 c\u00f3 th\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, nh\u1eefng \u0111\u1eb7t ph\u00f2ng n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. \u0110\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i c\u00f3 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng<\/span> tr\u1ef1c tuy\u1ebfn tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn \u0111\u1eb7t ph\u00f2ng v\u00e0 x\u1eed l\u00fd thanh to\u00e1n<\/span>. Th\u1ee9 hai, b\u1ea1n v\u1eabn ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c marketing<\/span> \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n

          L\u1ee3i \u00edch:<\/strong><\/p>\n

            \n
          • M\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/li>\n
          • Nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho upsell nh\u01b0 n\u00e2ng c\u1ea5p ph\u00f2ng v\u00e0 tr\u1ea3 ph\u00f2ng mu\u1ed9n tr\u01b0\u1edbc khi \u0111\u1ebfn<\/span><\/li>\n
          • Kh\u00f4ng c\u00f3 hoa h\u1ed3ng tr\u1ea3 cho c\u00e1c OTA b\u00ean th\u1ee9 ba ho\u1eb7c c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c c\u00f3 ngh\u0129a l\u00e0 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n<\/li>\n
          • \u0110\u1eb7t ph\u00f2ng trung th\u00e0nh c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed t\u1ed5ng th\u1ec3 b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a m\u1ed7i kh\u00e1ch.<\/li>\n
          • B\u1ea1n s\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho giao ti\u1ebfp tr\u01b0\u1edbc khi \u0111\u1ebfn v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb l\u1ea1i sau khi \u1edf<\/li>\n<\/ul>\n

            Th\u00e1ch th\u1ee9c:<\/strong><\/p>\n

              \n
            • \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng marketing k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a chuy\u00ean gia marketing kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ec3 gi\u1eef chi ph\u00ed th\u1ea5p so v\u1edbi c\u00e1c k\u00eanh kh\u00e1c.<\/li>\n<\/ul>\n

              B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang, h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt ch\u00ednh \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Khi b\u1ea1n t\u00ecm c\u00e1ch t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, h\u00e3y nh\u1edb r\u1eb1ng nh\u1eefng c\u1ea3i ti\u1ebfn nh\u1ecf s\u1ebd \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i theo th\u1eddi gian, v\u00ec v\u1eady \u0111\u1eebng n\u1ea3n l\u00f2ng n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ea5y k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c. M\u1ed7i 1% t\u0103ng l\u00ean trong doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t chi\u1ebfn th\u1eafng \u0111\u00e1ng \u0111\u1ec3 \u0103n m\u1eebng! Cu\u1ed1i c\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 ng\u00e0y c\u00e0ng \u00edt d\u1ef1a v\u00e0o c\u00e1c OTA v\u00e0 c\u00e1c ngu\u1ed3n t\u00ednh ph\u00ed hoa h\u1ed3ng b\u00ean th\u1ee9 ba kh\u00e1c cho \u0111\u1eb7t ph\u00f2ng c\u1ee7a m\u00ecnh.<\/p>\n

              D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/em><\/p>\n

              1. S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 \u0110\u1eb7t Ph\u00f2ng Kh\u00f4ng T\u00ednh Hoa H\u1ed3ng<\/h3>\n

              T\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00f4ng t\u00ednh hoa h\u1ed3ng, \u0111\u1ed3ng th\u1eddi th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng; thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3<\/span> trong nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eb7t ph\u00f2ng du l\u1ecbch, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng 70% kh\u00e1ch du l\u1ecbch<\/span> s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1eb7t k\u1ef3 ngh\u1ec9. Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd duy tr\u00ec t\u00ednh c\u1ea1nh tranh c\u1ee7a k\u00eanh c\u1ee7a b\u1ea1n.<\/p>\n

              \u0110\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n trong hai ho\u1eb7c ba b\u01b0\u1edbc v\u00e0 bao g\u1ed3m m\u1ed9t tr\u00ecnh ki\u1ec3m tra gi\u00e1 \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 so s\u00e1nh gi\u00e1 t\u1eeb trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n gi\u1eef h\u1ecd kh\u00f4ng r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 so s\u00e1nh gi\u00e1 tr\u00ean OTA v\u00e0 b\u1ea1n c\u0169ng cho h\u1ecd l\u00fd do \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng b\u1eb1ng c\u00e1ch cho th\u1ea5y r\u1eb1ng b\u1ea1n c\u00f3 gi\u00e1 t\u1ed1t nh\u1ea5t.<\/p>\n

              2. X\u00e2y D\u1ef1ng Trang Web B\u1eaft M\u1eaft, Th\u00e2n Thi\u1ec7n V\u1edbi Ng\u01b0\u1eddi D\u00f9ng<\/h3>\n

              Trang web c\u1ee7a b\u1ea1n<\/span> th\u01b0\u1eddng l\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. H\u00e3y n\u1ed7 l\u1ef1c h\u01a1n n\u1eefa v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. \u0110\u1ea3m b\u1ea3o b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 gi\u1edbi thi\u1ec7u t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng v\u00e0 ti\u1ec7n nghi c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m hi\u1ec7n \u0111\u1ea1i v\u00e0 li\u1ec1n m\u1ea1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng. S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1eadm, \u0111\u1ea7y m\u00e0u s\u1eafc, nh\u01b0 “\u0110\u1eb7t ngay”, tr\u00ean m\u1ecdi trang v\u00e0 bao g\u1ed3m c\u00e1c C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p \u0111\u1ec3 tr\u1ea3 l\u1eddi b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng n\u00e0o.<\/p>\n

              3. S\u1eed D\u1ee5ng Nhi\u1ec1u G\u00f3i Gi\u00e1 Kh\u00e1c Nhau<\/h3>\n

              Vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u g\u00f3i gi\u00e1 kh\u00e1c nhau nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu<\/span> c\u1ee7a b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch du l\u1ecbch nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 s\u1ef1 linh ho\u1ea1t h\u01a1n \u0111\u1ec3 ch\u1ecdn nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd (v\u00e0 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y). C\u00e2n nh\u1eafc cung c\u1ea5p c\u00e1c g\u00f3i gi\u00e1<\/span> Earlybird, Linh ho\u1ea1t ho\u1eb7c Kh\u00f4ng ho\u00e0n l\u1ea1i ti\u1ec1n th\u00f4ng qua c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

              M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau<\/span> v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 th\u00f4ng qua chia s\u1ebb kho ph\u00f2ng<\/span>. Chia s\u1ebb kho ph\u00f2ng l\u00e0 khi c\u00e1c nh\u00e0 khai th\u00e1c kh\u00e1ch s\u1ea1n k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau, \u0111\u01b0\u1ee3c b\u00e1n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t \u0111\u01a1n v\u1ecb duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn cho kh\u00e1ch du l\u1ecbch c\u01a1 h\u1ed9i t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng trong \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, doanh thu v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

              4. Bao G\u1ed3m Upsells v\u00e0 Add-ons Trong Qu\u00e1 Tr\u00ecnh \u0110\u1eb7t Ph\u00f2ng<\/h3>\n

              Cho ph\u00e9p kh\u00e1ch t\u00f9y ch\u1ec9nh k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng add-ons, upsells v\u00e0 g\u00f3i<\/span> \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n. Cung c\u1ea5p nh\u1eefng th\u1ee9 nh\u01b0 b\u00e3i \u0111\u1eadu xe, ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n, v\u00e9 spa ho\u1eb7c c\u00e1c chuy\u1ebfn tham quan trong qu\u00e1 tr\u00ecnh thanh to\u00e1n \u0111\u1ec3 kh\u00e1ch du l\u1ecbch c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Nh\u1eefng t\u00ednh n\u0103ng b\u1ed5 sung n\u00e0y gi\u00fap ph\u00e2n bi\u1ec7t trang web c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c OTA v\u00e0 mang l\u1ea1i doanh thu b\u1ed5 sung cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

              5. T\u1eadn D\u1ee5ng Marketing K\u1ef9 Thu\u1eadt S\u1ed1<\/h3>\n

              \u0110\u00e2y l\u00e0 n\u01a1i vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 tr\u1edf n\u00ean h\u01a1i kh\u00f3 kh\u0103n. Thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c OTA cho s\u1ee9c m\u1ea1nh marketing c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd ph\u1ea3i t\u1ef1 m\u00ecnh ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00e1ch s\u1ea1n. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch xem d\u1eef li\u1ec7u h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch<\/span> c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp nh\u1ea5t.<\/p>\n

              Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch c\u1ee7a m\u00ecnh, h\u00e3y ch\u1ecdn k\u00eanh n\u00e0o c\u00f3 \u00fd ngh\u0129a nh\u1ea5t cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

                \n
              • C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span> l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, v\u00ec ch\u00fang nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh cao nh\u1ea5t<\/li>\n
              • Marketing tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM)<\/span> v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i c\u00f3 th\u1ec3 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/li>\n
              • C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/span> tr\u00ean Facebook ho\u1eb7c Instagram c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n kh\u00fac tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u00e1ch<\/li>\n
              • C\u00e1c n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/span> gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t trang web c\u1ee7a b\u1ea1n v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a x\u1ebfp h\u1ea1ng tr\u00ean Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c<\/li>\n
              • Marketing qua email<\/span> gi\u00fap gi\u1eef cho kh\u00e1ch h\u00e0ng s\u1eafp t\u1edbi v\u00e0 \u0111\u00e3 qua tham gia v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c \u0111\u1eb7c quy\u1ec1n c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n

                H\u00e3y nh\u1edb r\u1eb1ng marketing \u0111\u00f2i h\u1ecfi th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1ea5t qu\u00e1n \u0111\u1ec3 xem nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 s\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c!<\/p>\n

                6. Cung C\u1ea5p Cho Kh\u00e1ch H\u00e0ng C\u00e1c K\u00eanh \u0110\u1ec3 Li\u00ean L\u1ea1c V\u1edbi B\u1ea1n<\/h3>\n

                Trong giai \u0111o\u1ea1n kh\u00e1m ph\u00e1, kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c ti\u1ec7n nghi, ph\u00f2ng, v\u1ecb tr\u00ed, v.v. c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u1ec3 gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u2014 h\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafn tin cho kh\u00e1ch<\/span> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n

                N\u1ec1n t\u1ea3ng nh\u1eafn tin cho ph\u00e9p b\u1ea1n g\u1eedi v\u00e0 nh\u1eadn tin nh\u1eafn t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 chatbot v\u00e0 messenger cho doanh nghi\u1ec7p v\u00e0 qu\u1ea3n l\u00fd m\u1ecdi th\u1ee9 th\u00f4ng qua m\u1ed9t h\u1ed9p th\u01b0 \u0111\u1ebfn h\u1ee3p nh\u1ea5t. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c c\u00e2u h\u1ecfi tr\u00ean c\u00e1c k\u00eanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh s\u1eb5n \u0111\u1ec3 lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

                7. T\u1ea1o C\u1ea3m Gi\u00e1c Kh\u1ea9n C\u1ea5p<\/h3>\n

                Nh\u01b0 m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y cu\u1ed1i c\u00f9ng, h\u00e3y s\u1eed d\u1ee5ng nh\u1eafn tin tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p cho kh\u00e1ch du l\u1ecbch. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m b\u00e1n h\u00e0ng nhanh ho\u1eb7c \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi gian gi\u1edbi h\u1ea1n \u0111\u1ec3 xem li\u1ec7u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 t\u0103ng l\u00ean hay kh\u00f4ng. H\u00e3y th\u1eed g\u1eedi nh\u1eefng lo\u1ea1i b\u00e1n h\u00e0ng n\u00e0y qua email \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, ho\u1eb7c s\u1eed d\u1ee5ng bi\u1ec3u ng\u1eef \u1edf \u0111\u1ea7u trang web c\u1ee7a b\u1ea1n v\u1edbi m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c \u0111\u00e1o. Nh\u1eefng lo\u1ea1i khuy\u1ebfn m\u00e3i n\u00e0y r\u1ea5t t\u1ed1t khi b\u1ea1n c\u1ea7n l\u1ea5p \u0111\u1ea7y t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y nhanh ch\u00f3ng v\u00e0 kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng m\u1ecdi l\u00fac.<\/p>\n

                8. \u0110\u1eebng Ch\u1ec9 B\u00e1n M\u1ed9t Ph\u00f2ng, H\u00e3y B\u00e1n M\u1ed9t Tr\u1ea3i Nghi\u1ec7m<\/h3>\n

                Kh\u00e1ch du l\u1ecbch ng\u00e0y nay \u0111ang t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 \u1edf, h\u1ecd mu\u1ed1n t\u00ecm m\u1ed9t nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. B\u00e1o c\u00e1o l\u01b0u tr\u00fa<\/span> c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i t\u1eeb ti\u1ec7n nghi sang tr\u1ea3i nghi\u1ec7m l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn v\u00e0 khuy\u00ean c\u00e1c nh\u00e0 khai th\u00e1c kh\u00e1ch s\u1ea1n n\u00ean tho\u00e1t kh\u1ecfi t\u00e2m l\u00fd ti\u1ec7n nghi v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch<\/span> v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 kinh t\u1ebf c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n

                B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1ch c\u00e1c ph\u00f2ng, ti\u1ec7n nghi v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u n\u00e0y tr\u00ean c\u00e1c k\u00eanh \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 ngh\u1ec9 nh\u1ecf n\u00e9p m\u00ecnh tr\u00ean n\u00fai, h\u00e3y gi\u1edbi thi\u1ec7u c\u00e1ch b\u1ea1n cung c\u1ea5p xe \u0111\u01b0a \u0111\u00f3n \u0111\u1ebfn \u0111\u1ed3i tr\u01b0\u1ee3t tuy\u1ebft, gi\u1edd vui v\u1ebb sau tr\u01b0\u1ee3t tuy\u1ebft v\u00e0 b\u1ed3n t\u1eafm n\u01b0\u1edbc n\u00f3ng tr\u00ean t\u1ea7ng th\u01b0\u1ee3ng \u0111\u1ec3 k\u1ebft th\u00fac m\u1ed9t ng\u00e0y. B\u1ea1n c\u00e0ng d\u1ef1a v\u00e0o tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o<\/span> c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi s\u1ebd quay l\u1ea1i h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c.<\/p>\n

                9. Nghi\u00eang V\u1ec1 L\u00f2ng Trung Th\u00e0nh<\/h3>\n

                Kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t l\u1ea1i. Thu h\u00fat l\u1ea1i kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch marketing qua email<\/span> v\u1edbi c\u00e1c gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. Ngo\u00e0i ra, n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3, h\u00e3y c\u00e2n nh\u1eafc kh\u1edfi \u0111\u1ed9ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Kh\u00e1ch du l\u1ecbch ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y v\u00e0 b\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u th\u00eam nhi\u1ec1u v\u1ec1 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u1ee9c t\u1ea1p, v\u1edbi \u0111i\u1ec3m v\u00e0 \u0111\u1ed5i qu\u00e0 \u2014 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 h\u1ee9a h\u1eb9n gi\u00e1 “Ch\u1ec9 d\u00e0nh cho th\u00e0nh vi\u00ean”.<\/p>\n

                10. T\u00edch C\u1ef1c Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i<\/h3>\n

                M\u1ea1ng x\u00e3 h\u1ed9i<\/span> l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 ti\u1ec1m n\u0103ng. Ch\u1ecdn k\u00eanh n\u00e0o \u0111\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n t\u1ea1o CTA tr\u00ean h\u1ed3 s\u01a1 x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh li\u00ean k\u1ebft \u0111\u1ebfn c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                Khuy\u1ebfn kh\u00edch chia s\u1ebb n\u1ed9i dung x\u00e3 h\u1ed9i xung quanh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1ea1o hashtag v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c \u0111i\u1ec3m “Instagrammable” \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u0103ng v\u00e0 chia s\u1ebb \u1ea3nh. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb l\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi kh\u00e1ch. Nu\u00f4i d\u01b0\u1ee1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn v\u00e0 th\u1ec9nh tho\u1ea3ng \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c g\u00f3i \u0111\u1ed9c quy\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n

                11. Tham Gia C\u00e1c S\u1ef1 Ki\u1ec7n V\u00e0 H\u1ed9i Ch\u1ee3 Th\u01b0\u01a1ng M\u1ea1i<\/h3>\n

                K\u1ebft n\u1ed1i l\u00e0 t\u1ea5t c\u1ea3 trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 c\u00f3 th\u1ec3 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u1ed5n \u0111\u1ecbnh th\u00f4ng qua c\u00e1c v\u0103n ph\u00f2ng du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1ch s\u1ea1n kh\u00e1c. C\u00e2n nh\u1eafc tham d\u1ef1 c\u00e1c h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i<\/span> \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 gi\u00e1o d\u1ee5c nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y, b\u1ea1n c\u0169ng s\u1ebd t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u01a1i d\u1eady nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch d\u00e0nh th\u1eddi gian \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 do \u0111\u00f3, t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

                12. C\u00e1 Nh\u00e2n H\u00f3a, C\u00e1 Nh\u00e2n H\u00f3a, C\u00e1 Nh\u00e2n H\u00f3a<\/h3>\n

                H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng trong PMS c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9a th\u00f4ng tin chi ti\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00e0y sinh nh\u1eadt, ng\u00e0y k\u1ef7 ni\u1ec7m v\u00e0 c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y v\u1edbi ph\u1ea7n m\u1ec1m nh\u1eafn tin cho kh\u00e1ch<\/span> \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch v\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a, gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t v\u00e0 \u01b0u \u0111\u00e3i trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd.<\/p>\n

                V\u00ed d\u1ee5: gi\u1ea3 s\u1eed m\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n g\u1ea7n \u0111\u00e2y \u0111\u00e3 gh\u00e9 th\u0103m kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho m\u1ed9t chuy\u1ebfn \u0111i k\u1ef7 ni\u1ec7m v\u00e0 l\u01b0u \u00fd r\u1eb1ng h\u1ecd b\u1ecb d\u1ecb \u1ee9ng gluten. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch n\u1ebfu b\u1ea1n g\u1eedi m\u1ed9t tin nh\u1eafn r\u1eb1ng nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n g\u1ea7n \u0111\u00e2y \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c l\u1ef1a ch\u1ecdn kh\u00f4ng ch\u1ee9a gluten v\u00e0 \u0111ang cung c\u1ea5p ph\u00f2ng c\u1ee7a h\u1ecd v\u1edbi m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u cho l\u1ea7n l\u01b0u tr\u00fa ti\u1ebfp theo c\u1ee7a h\u1ecd. D\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a t\u1ea1o ra l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c chuy\u1ebfn th\u0103m l\u1eb7p l\u1ea1i.<\/p>\n

                13. Th\u1ef1c Hi\u1ec7n Quy Tr\u00ecnh Qu\u1ea3n L\u00fd Danh Ti\u1ebfng<\/h3>\n

                T\u1eeb OTA \u0111\u1ebfn c\u00e1c th\u01b0 m\u1ee5c tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c di\u1ec5n \u0111\u00e0n c\u1ed9ng \u0111\u1ed3ng nh\u01b0 Yelp, kh\u00e1ch du l\u1ecbch c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 xem x\u00e9t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd truy c\u1eadp m\u1ed9t s\u1ed1 trang web n\u00e0y khi nghi\u00ean c\u1ee9u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

                Thi\u1ebft l\u1eadp m\u1ed9t quy tr\u00ecnh \u0111\u1ec3 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1<\/span>. G\u1eedi m\u1ed9t tin nh\u1eafn nhanh sau khi nh\u1eadn ph\u00f2ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch \u0111ang \u0111\u00e1p \u1ee9ng th\u1ef1c t\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 d\u1ecbch v\u1ee5 ph\u1ee5c h\u1ed3i c\u1ea7n thi\u1ebft n\u00e0o t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. V\u00e0o cu\u1ed1i th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a kh\u00e1ch, h\u00e3y g\u1eedi m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 k\u1ebft th\u00fac quy tr\u00ecnh b\u1eb1ng m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang web \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n.<\/p>\n

                \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ki\u1ec3m tra danh s\u00e1ch c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c OTA v\u00e0 th\u01b0 m\u1ee5c v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 khi b\u1ea1n c\u00f3 th\u1ec3. M\u1ed9t nh\u1eadn x\u00e9t c\u00e1 nh\u00e2n, \u00f4n h\u00f2a t\u1eeb ch\u1ee7 s\u1edf h\u1eefu ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd tr\u00f4ng \u0111\u1eb9p m\u1eaft \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t ph\u00f2ng \u1edf \u0111\u00f3.<\/p>\n

                M\u1edf R\u1ed9ng H\u1ec7 Th\u1ed1ng Ph\u00e2n Ph\u1ed1i C\u1ee7a B\u1ea1n & Ki\u1ebfm \u0110\u01b0\u1ee3c Nhi\u1ec1u Doanh Thu H\u01a1n<\/h2>\n

                Gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA v\u00e0 t\u0103ng doanh thu \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng \u0111\u1eb7t ph\u00f2ng t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1eb7t ph\u00f2ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t (t\u1ed5ng RevPAR<\/span>), c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua chi ph\u00ed th\u1ea5p nh\u1ea5t (chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/span> ho\u1eb7c CAC).<\/p>\n

                \u0110\u00f4i khi chi ph\u00ed hoa h\u1ed3ng tr\u1ea3 cho OTA \u00edt h\u01a1n chi ph\u00ed ph\u00e1t sinh cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing c\u00e1 nh\u00e2n. H\u00e3y nh\u1edb theo d\u00f5i nh\u1eefng chi ph\u00ed n\u00e0y khi b\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. T\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u00f2i h\u1ecfi s\u1ef1 kh\u00e9o l\u00e9o v\u00e0 s\u00e1ng t\u1ea1o, nh\u01b0ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 s\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u doanh thu h\u01a1n!<\/p>\n","protected":false},"excerpt":{"rendered":"

                13 C\u00e1ch Thu H\u00fat \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp L\u00e0 G\u00ec? \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 khi kh\u00e1ch x\u00e1c nh\u1eadn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) ho\u1eb7c b\u00ean trung gian th\u1ee9 ba. Th\u00f4ng th\u01b0\u1eddng, […]<\/p>\n","protected":false},"author":1,"featured_media":452776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451690"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451690\/revisions"}],"predecessor-version":[{"id":452777,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451690\/revisions\/452777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452776"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}