{"id":451679,"date":"2025-07-15T06:54:04","date_gmt":"2025-07-15T06:54:04","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451679"},"modified":"2025-07-15T06:54:04","modified_gmt":"2025-07-15T06:54:04","slug":"marketing-metasearch-khach-san-huong-dan-a-z-cho-co-so-luu-tru","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/marketing-metasearch-khach-san-huong-dan-a-z-cho-co-so-luu-tru\/","title":{"rendered":"Marketing Metasearch Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn A-Z cho C\u01a1 S\u1edf L\u01b0u Tr\u00fa"},"content":{"rendered":"

Marketing Metasearch Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Cho C\u01a1 S\u1edf L\u01b0u Tr\u00fa<\/h1>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 Marketing Metasearch Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, vi\u1ec7c qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n<\/b><\/span> hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng l\u00e0 **marketing metasearch kh\u00e1ch s\u1ea1n**. V\u1eady marketing metasearch l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa?<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 marketing metasearch, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, l\u1ee3i \u00edch v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3. Ch\u00fang ta s\u1ebd c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng metasearch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

Metasearch l\u00e0 g\u00ec?<\/h2>\n

Metasearch, hay c\u00f2n g\u1ecdi l\u00e0 “c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm”, l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n, metasearch engine thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n, gi\u00e1 c\u1ea3 t\u1eeb c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau v\u00e0 hi\u1ec3n th\u1ecb ch\u00fang \u1edf m\u1ed9t n\u01a1i duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p kh\u00e1ch du l\u1ecbch so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i truy c\u1eadp t\u1eebng trang web ri\u00eang l\u1ebb.<\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng metasearch ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n bao g\u1ed3m Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper v\u00e0 Skyscanner. M\u1ed9t s\u1ed1 trang metasearch c\u00f2n t\u1ed5ng h\u1ee3p th\u00f4ng tin v\u1ec1 c\u00e1c chuy\u1ebfn bay, d\u1ecbch v\u1ee5 cho thu\u00ea xe v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c, cho ph\u00e9p du kh\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho to\u00e0n b\u1ed9 chuy\u1ebfn \u0111i t\u1eeb m\u1ed9t trang web duy nh\u1ea5t.<\/p>\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Metasearch Engine Kh\u00e1ch S\u1ea1n<\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c trang metasearch ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1. Khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o n\u1ec1n t\u1ea3ng, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nh\u1eadp \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 ng\u00e0y \u0111i du l\u1ecbch mong mu\u1ed1n. Gi\u1ed1ng nh\u01b0 v\u1edbi c\u00e1c OTA, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm sau \u0111\u00f3 hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 s\u1eb5n v\u00e0 gi\u00e1 c\u1ea3 \u1edf \u0111i\u1ec3m \u0111\u1ebfn \u0111\u00f3.<\/p>\n

Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5p v\u00e0o m\u1ed9t kh\u00e1ch s\u1ea1n, m\u1ed9t trang th\u00f4ng tin chi ti\u1ebft s\u1ebd xu\u1ea5t hi\u1ec7n, hi\u1ec3n th\u1ecb th\u00f4ng tin kh\u00e1ch s\u1ea1n, h\u00ecnh \u1ea3nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch du l\u1ecbch, c\u00f9ng v\u1edbi gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau. M\u1ed9t s\u1ed1 trang th\u00f4ng tin c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb gi\u00e1 cho m\u1ed9t s\u1ed1 lo\u1ea1i ph\u00f2ng, trong khi nh\u1eefng trang kh\u00e1c c\u00f3 th\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb gi\u00e1 t\u1ed1t nh\u1ea5t hi\u1ec7n c\u00f3. Th\u00f4ng tin chi ti\u1ebft b\u1ed5 sung v\u1ec1 \u0111\u1eb7t ph\u00f2ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng, ti\u1ec7n nghi v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed ho\u1eb7c Wi-Fi.<\/p>\n

\u0110\u1ec3 \u0111\u1eb7t ph\u00f2ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o m\u1ed9t trong c\u00e1c li\u00ean k\u1ebft v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. Tr\u00ean m\u1ed9t s\u1ed1 trang metasearch, ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 c\u00f3 t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi trang web.<\/p>\n

C\u00e1c li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng tr\u00ean n\u1ec1n t\u1ea3ng metasearch th\u01b0\u1eddng b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c OTA nh\u01b0 Booking.com, Expedia, Travelocity v\u00e0 Hotels.com, nh\u01b0ng c\u00e1c b\u00ean trung gian kh\u00e1c nh\u01b0 Tripadvisor v\u00e0 KAYAK c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea. N\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean trang metasearch, gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi c\u00e1c li\u00ean k\u1ebft kh\u00e1c, th\u1ec3 hi\u1ec7n t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp duy nh\u1ea5t.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch s\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng tham gia v\u00e0o **qu\u1ea3ng c\u00e1o metasearch<\/span>** \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec3n th\u1ecb gi\u00e1 tr\u1ef1c ti\u1ebfp v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp thay v\u00ec qua OTA.<\/p>\n

So s\u00e1nh Metasearch Kh\u00e1ch S\u1ea1n v\u00e0 OTA<\/h2>\n

V\u1eady, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c trang metasearch v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 c\u00e1c OTA cung c\u1ea5p gi\u00e1 ph\u00f2ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng ch\u1ec9 cho m\u1ed9t k\u00eanh \u0111\u1eb7t ph\u00f2ng duy nh\u1ea5t \u2013 c\u1ee7a ri\u00eang h\u1ecd \u2013 trong khi c\u00e1c trang metasearch hi\u1ec3n th\u1ecb gi\u00e1 cho nhi\u1ec1u k\u00eanh \u0111\u1eb7t ph\u00f2ng \u2013 \u0111\u00f4i khi l\u00ean \u0111\u1ebfn hai m\u01b0\u01a1i k\u00eanh ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n.<\/p>\n

N\u1ebfu kh\u00e1ch s\u1ea1n duy tr\u00ec t\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 gi\u00e1 c\u1ea3, s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c \u01b0u \u0111\u00e3i gi\u00e1 ph\u00f2ng tr\u00ean c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, th\u01b0\u1eddng c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u00e0 trang web cung c\u1ea5p gi\u00e1 th\u1ea5p nh\u1ea5t th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t nh\u1ea5t. \u0110\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng c\u1ed1 g\u1eafng gi\u1ea3m gi\u00e1 l\u1eabn nhau, th\u1eadm ch\u00ed ch\u1ec9 m\u1ed9t ho\u1eb7c hai \u0111\u00f4 la.<\/p>\n

M\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng kh\u00e1c gi\u1eefa c\u00e1c trang metasearch v\u00e0 OTA l\u00e0 m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng. C\u00e1c OTA ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh hoa h\u1ed3ng, th\u01b0\u1eddng t\u00ednh cho kh\u00e1ch s\u1ea1n m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m tr\u00ean t\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng (gi\u00e1 ph\u00f2ng + thu\u1ebf v\u00e0 ph\u00ed). M\u1eb7t kh\u00e1c, c\u00e1c metasearch engine ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh kinh doanh tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) (\u0111i\u1ec1u m\u00e0 ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn chi ti\u1ebft h\u01a1n b\u00ean d\u01b0\u1edbi).<\/p>\n

Marketing Metasearch Kh\u00e1ch S\u1ea1n l\u00e0 g\u00ec?<\/h2>\n

Marketing metasearch l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c metasearch engine b\u1edfi c\u00e1c kh\u00e1ch s\u1ea1n nh\u01b0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 thu h\u00fat \u0111\u1eb7t ph\u00f2ng. Qu\u1ea3ng c\u00e1o metasearch kh\u00e1ch s\u1ea1n<\/b><\/span> \u0111\u1eb7t m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c \u0111i\u1ec3m \u0111\u1ebfn trong danh s\u00e1ch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 bao g\u1ed3m gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c v\u00e0 m\u1ed9t li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch s\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o trang web, kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam th\u00f4ng \u0111i\u1ec7p marketing nh\u01b0 h\u1ee7y ph\u00f2ng mi\u1ec5n ph\u00ed ho\u1eb7c b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed.<\/p>\n

Ngo\u00e0i gi\u00e1 ph\u00f2ng, th\u1ee9 t\u1ef1 hi\u1ec3n th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng metasearch c\u0169ng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t. Th\u00f4ng th\u01b0\u1eddng, li\u00ean k\u1ebft c\u00e0ng cao tr\u00ean trang, n\u00f3 c\u00e0ng t\u1ea1o ra nhi\u1ec1u nh\u1ea5p chu\u1ed9t. V\u00ec v\u1eady, ch\u1ec9 li\u1ec7t k\u00ea tr\u00ean m\u1ed9t trang web metasearch l\u00e0 kh\u00f4ng \u0111\u1ee7; kh\u00e1ch s\u1ea1n c\u0169ng ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 xu\u1ea5t hi\u1ec7n c\u00e0ng cao c\u00e0ng t\u1ed1t trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan.<\/p>\n

Khi kh\u00e1ch s\u1ea1n kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web metasearch, m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a h\u1ecd s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n ho\u1eb7c s\u1ebd \u1edf r\u1ea5t xa trong danh s\u00e1ch c\u00e1c t\u00f9y ch\u1ecdn, d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua m\u1ed9t trong c\u00e1c OTA ho\u1eb7c c\u00e1c b\u00ean trung gian kh\u00e1c \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea. Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng cho OTA n\u1ebfu c\u00f3 \u0111\u1eb7t ph\u00f2ng. \u0110\u00e2y l\u00e0 m\u1ed9t l\u00fd do quan tr\u1ecdng t\u1ea1i sao c\u00e1c chi\u1ebfn d\u1ecbch metasearch l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n to\u00e0n di\u1ec7n.<\/p>\n

\u0110\u1ea5u th\u1ea7u qu\u1ea3ng c\u00e1o metasearch<\/h2>\n

T\u00f9y thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng, kh\u00e1ch s\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa hai m\u00f4 h\u00ecnh thanh to\u00e1n metasearch: tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) ho\u1eb7c d\u1ef1a tr\u00ean hoa h\u1ed3ng. Trong m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t (PPC), kh\u00e1ch s\u1ea1n tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed cho metasearch engine cho m\u1ed7i nh\u1ea5p chu\u1ed9t d\u1eabn \u0111\u1ebfn trang web c\u1ee7a ch\u00ednh h\u1ecd. Kh\u00e1ch s\u1ea1n \u0111\u1ea5u th\u1ea7u cho v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, \u0111\u1eb7t m\u1ed9t kho\u1ea3n ph\u00ed ho\u1eb7c ng\u00e2n s\u00e1ch CPC t\u1ed1i \u0111a. N\u00f3i chung, gi\u00e1 th\u1ea7u c\u00e0ng cao, th\u1ee9 h\u1ea1ng c\u00e0ng cao, nh\u01b0ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 ph\u00f2ng, m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch.<\/p>\n

Trong m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean hoa h\u1ed3ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n mua l\u1ea1i (CPA) ho\u1eb7c tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n l\u01b0u tr\u00fa (PPS), kh\u00e1ch s\u1ea1n tr\u1ea3 hoa h\u1ed3ng ho\u1eb7c m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a gi\u00e1 ph\u00f2ng tr\u00ean c\u00e1c \u0111\u1eb7t ph\u00f2ng. V\u1edbi CPA, nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 hoa h\u1ed3ng d\u1ef1a tr\u00ean doanh s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra, kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 \u0111\u00eam l\u01b0u tr\u00fa. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 hoa h\u1ed3ng \u0111\u1ebfn h\u1ea1n sau khi kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 b\u1ecb t\u00ednh ph\u00ed cho d\u00f9 kh\u00e1ch c\u00f3 h\u1ee7y \u0111\u1eb7t ph\u00f2ng hay kh\u00f4ng.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a marketing metasearch \u0111\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa \u0111\u1ed9c l\u1eadp<\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, nh\u00e0 ngh\u1ec9, qu\u00e1n tr\u1ecd v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa kh\u00e1c, marketing metasearch mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3:<\/p>\n

M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n.<\/h3>\n

Metasearch l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i l\u00e0nh m\u1ea1nh v\u00e0 \u0111a d\u1ea1ng. C\u00e0ng c\u00f3 nhi\u1ec1u k\u00eanh m\u00e0 c\u01a1 s\u1edf c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n, th\u00ec kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e0ng l\u1edbn, nh\u1eadn th\u1ee9c c\u00e0ng cao v\u00e0 c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng.<\/p>\n

T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/h3>\n

Kh\u00e1ch du l\u1ecbch y\u00eau th\u00edch c\u00e1c trang web metasearch kh\u00e1ch s\u1ea1n v\u00ec ch\u00fang gi\u00fap d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c metasearch gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm du l\u1ecbch c\u00f3 \u00fd \u0111\u1ecbnh cao, v\u1edbi ti\u1ec1m n\u0103ng t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c.<\/p>\n

C\u1ea1nh tranh v\u1edbi c\u00e1c OTA.<\/h3>\n

Qu\u1ea3ng c\u00e1o metasearch engine<\/b><\/span> ch\u1eadt c\u1ee9ng v\u1edbi c\u00e1c OTA. B\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, c\u01a1 s\u1edf c\u1ee7a b\u1ea1n s\u1ebd n\u1ed5i b\u1eadt so v\u1edbi \u0111\u00e1m \u0111\u00f4ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch du l\u1ecbch r\u1eddi xa c\u00e1c OTA v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp sinh l\u1ee3i.<\/p>\n

S\u1edf h\u1eefu m\u1ed1i quan h\u1ec7.<\/h3>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1eb7t ph\u00f2ng OTA, \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp cho ph\u00e9p b\u1ea1n thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch ngay l\u1eadp t\u1ee9c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng b\u00e1o email t\u1ef1 \u0111\u1ed9ng nh\u01b0 x\u00e1c nh\u1eadn \u0111\u1eb7t ph\u00f2ng v\u00e0 tin nh\u1eafn tr\u01b0\u1edbc khi \u0111\u1ebfn.<\/p>\n

B\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o.<\/h3>\n

Khi kh\u00e1ch du l\u1ecbch truy c\u1eadp trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c ph\u00f2ng lo\u1ea1i cao h\u01a1n, g\u00f3i v\u00e0 ti\u1ec7n nghi c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 tr\u00ean c\u00e1c OTA, c\u0169ng nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung t\u1ea1i ch\u1ed7 nh\u01b0 nh\u00e0 h\u00e0ng, qu\u00e1n bar, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, spa v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/h3>\n

V\u00ec qu\u1ea3ng c\u00e1o metasearch ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ebfu c\u01a1 s\u1edf c\u1ee7a b\u1ea1n c\u00f3 s\u1eb5n v\u00e0o nh\u1eefng ng\u00e0y \u0111\u00e3 ch\u1ecdn, b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho c\u00e1c nh\u1ea5p chu\u1ed9t cho nh\u1eefng ng\u00e0y m\u00e0 ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 s\u1eb5n, nh\u01b0 c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n

8 metasearch engine kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t<\/h2>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh n\u00ean li\u1ec7t k\u00ea \u1edf \u0111\u00e2u, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c trang web metasearch ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n ng\u00e0y nay.<\/p>\n

1. Google Hotel Ads<\/h3>\n

Theo Skift, Google chi\u1ebfm 67% t\u1ed5ng chi ti\u00eau metasearch v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n. H\u01a1n n\u1eefa, Google Hotel Ads (GHA) \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o k\u1ebft qu\u1ea3 T\u00ecm ki\u1ebfm c\u1ee7a Google, B\u1ea3n \u0111\u1ed3 v\u00e0 H\u1ed3 s\u01a1 Google Doanh nghi\u1ec7p c\u1ee7a t\u00f4i, cung c\u1ea5p kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00f4 song cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Cho d\u00f9 b\u1ea1n c\u00f3 \u0111\u1ea7u t\u01b0 v\u00e0o GHA hay kh\u00f4ng, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng c\u00e1c li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed do Google cung c\u1ea5p.<\/p>\n

2. Tripadvisor<\/h3>\n

Ra m\u1eaft v\u00e0o n\u0103m 2000, Tripadvisor l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng metasearch ban \u0111\u1ea7u. Ng\u00e0y nay, n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng trang web du l\u1ecbch ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ngu\u1ed3n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch du l\u1ecbch thi\u1ebft y\u1ebfu. Tripadvisor cung c\u1ea5p m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o cho kh\u00e1ch s\u1ea1n, bao g\u1ed3m ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t TripConnect, m\u00f4 h\u00ecnh hoa h\u1ed3ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0110\u1eb7t ph\u00f2ng t\u1ee9c th\u00ec v\u00e0 V\u1ecb tr\u00ed \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. M\u1eb7c d\u00f9 TripAdvisor \u0111\u00e3 ra m\u1eaft \u0110\u1eb7t ph\u00f2ng t\u1ee9c th\u00ec v\u00e0o n\u0103m 2014, nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb7t ph\u00f2ng v\u1eabn c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p tr\u00ean trang web v\u00e0 h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n ch\u1ecdn m\u00f4 h\u00ecnh CPC.<\/p>\n

3. Trivago<\/h3>\n

Ra m\u1eaft v\u00e0o n\u0103m 2005 v\u00e0 \u0111\u01b0\u1ee3c T\u1eadp \u0111o\u00e0n Expedia mua l\u1ea1i v\u00e0o n\u0103m 2012, Trivago hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi h\u01a1n 180 OTA tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Trang web cung c\u1ea5p m\u1ed9t m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t, trong \u0111\u00f3 kh\u00e1ch s\u1ea1n b\u1ecb t\u00ednh ph\u00ed s\u1ed1 ti\u1ec1n m\u00e0 n\u00f3 \u0111\u1ea5u th\u1ea7u cho m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0 m\u1ed9t m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n mua l\u1ea1i, trong \u0111\u00f3 kh\u00e1ch s\u1ea1n tr\u1ea3 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c \u0111\u1eb7t ph\u00f2ng. V\u1edbi m\u1ed9t trong hai m\u00f4 h\u00ecnh, khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o gi\u00e1 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/p>\n

4. KAYAK<\/h3>\n

M\u1ed9t trong nh\u1eefng k\u00eanh metasearch ban \u0111\u1ea7u kh\u00e1c, KAYAK, xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 2004 v\u00e0 \u0111\u01b0\u1ee3c Booking Holdings mua l\u1ea1i v\u00e0o n\u0103m 2013. Ng\u00e0y nay, c\u00f4ng ty \u0111i\u1ec1u h\u00e0nh b\u1ea3y th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m HotelsCombined v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi h\u01a1n 60 trang web qu\u1ed1c t\u1ebf tr\u00ean h\u01a1n 20 ng\u00f4n ng\u1eef.<\/p>\n

5. Wego<\/h3>\n

Tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Bezurk, Wego l\u00e0 m\u1ed9t trang web metasearch du l\u1ecbch c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Singapore. Trang web ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 76 qu\u1ed1c gia v\u00e0 tr\u00ean h\u01a1n 22 ng\u00f4n ng\u1eef, nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 MENA (Trung \u0110\u00f4ng v\u00e0 B\u1eafc Phi), n\u01a1i n\u00f3 l\u00e0 \u1ee9ng d\u1ee5ng du l\u1ecbch s\u1ed1 1 cho c\u00e1c thi\u1ebft b\u1ecb IOS v\u00e0 Android. Wego cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm v\u00e0 so s\u00e1nh gi\u00e1 v\u00e9 m\u00e1y bay v\u00e0 kh\u00e1ch s\u1ea1n t\u1eeb h\u01a1n 700 trang web du l\u1ecbch.<\/p>\n

6. Skyscanner<\/h3>\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2003 t\u1ea1i Edinburgh, Scotland, Skyscanner \u0111\u00e3 \u0111\u01b0\u1ee3c Trip.com Holdings c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i mua l\u1ea1i v\u00e0o n\u0103m 2016. Ng\u00e0y nay, Skyscanner \u0111\u01b0\u1ee3c 100 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ed7i th\u00e1ng t\u1ea1i 52 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 s\u1eb5n tr\u00ean h\u01a1n 30 ng\u00f4n ng\u1eef. Ra m\u1eaft v\u00e0o n\u0103m 2014, d\u1ecbch v\u1ee5 Skyscanner Hotels \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n v\u00e0 OTA.<\/p>\n

7. HotelsCombined<\/h3>\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2005 t\u1ea1i Sydney, \u00dac, HotelsCombined \u0111\u00e3 \u0111\u01b0\u1ee3c Booking Holdings mua l\u1ea1i v\u00e0o n\u0103m 2018. Ng\u00e0y nay, HotelsCombined ph\u1ee5c v\u1ee5 17 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng t\u1ea1i h\u01a1n 220 qu\u1ed1c gia v\u00e0 c\u00f3 s\u1eb5n tr\u00ean h\u01a1n 42 ng\u00f4n ng\u1eef. N\u1ec1n t\u1ea3ng n\u00e0y t\u1ed5ng h\u1ee3p c\u00e1c \u01b0u \u0111\u00e3i kh\u00e1ch s\u1ea1n t\u1eeb nhi\u1ec1u trang web du l\u1ecbch kh\u00e1c nhau, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t so s\u00e1nh to\u00e0n di\u1ec7n v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

8. Hopper<\/h3>\n

Hopper \u0111\u01b0\u1ee3c \u0111\u1ed3ng s\u00e1ng l\u1eadp b\u1edfi Frederic Lalonde v\u00e0 Joost Ouwerkerk, c\u1ea3 hai \u0111\u1ec1u l\u00e0 c\u1ef1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Expedia Group, v\u00e0o n\u0103m 2007. Ng\u00e0y nay, Hopper ph\u1ee5c v\u1ee5 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 c\u00f3 s\u1eb5n b\u1eb1ng nhi\u1ec1u ng\u00f4n ng\u1eef. N\u1ec1n t\u1ea3ng n\u00e0y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 c\u00e1c thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n gi\u00e1 \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t v\u1ec1 v\u00e9 m\u00e1y bay, kh\u00e1ch s\u1ea1n v\u00e0 d\u1ecbch v\u1ee5 cho thu\u00ea xe. V\u00e0o n\u0103m 2017, Hopper \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 bao g\u1ed3m \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 v\u00e0o n\u0103m 2022, n\u00f3 \u0111\u00e3 ra m\u1eaft Hopper Homes cho thu\u00ea ng\u1eafn h\u1ea1n.<\/p>\n

6 m\u1eb9o & chi\u1ebfn l\u01b0\u1ee3c metasearch kh\u00e1ch s\u1ea1n<\/h2>\n

\u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n v\u00e0o marketing metasearch kh\u00e1ch s\u1ea1n, h\u00e3y xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n

1. T\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n<\/h3>\n

Ch\u1ecdn l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c k\u00eanh metasearch ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u01a1 s\u1edf c\u1ee7a b\u1ea1n v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, chi ph\u00ed v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng. \u0110\u1eb7t m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c tham s\u1ed1 \u0111\u1ea5u th\u1ea7u cho m\u1ed7i k\u00eanh.<\/p>\n

2. Qu\u1ea3n l\u00fd gi\u00e1<\/h3>\n

C\u1ed1 g\u1eafng duy tr\u00ec t\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 gi\u00e1 tr\u00ean c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. N\u1ebfu c\u00e1c OTA cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n, \u0111\u00f4 la qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb l\u00e3ng ph\u00ed v\u00ec h\u1ea7u h\u1ebft kh\u00e1ch du l\u1ecbch s\u1ebd ch\u1ecdn k\u00eanh r\u1ebb nh\u1ea5t. N\u1ebfu gi\u00e1 c\u1ee7a b\u1ea1n \u0111ang b\u1ecb m\u1ed9t b\u00ean trung gian c\u1eaft gi\u1ea3m, h\u00e3y t\u00ecm hi\u1ec3u l\u00fd do v\u00e0 y\u00eau c\u1ea7u h\u1ecd d\u1eebng l\u1ea1i.<\/p>\n

3. \u0110a d\u1ea1ng h\u00f3a c\u00e1c \u01b0u \u0111\u00e3i<\/h3>\n

Thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea gi\u00e1 r\u1ebb nh\u1ea5t c\u1ee7a b\u1ea1n, h\u00e3y cung c\u1ea5p m\u1ed9t s\u1ed1 lo\u1ea1i ph\u00f2ng v\u00e0 g\u00f3i gi\u00e1 \u0111\u1ec3 thu h\u00fat m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch du l\u1ecbch r\u1ed9ng h\u01a1n, c\u00f9ng v\u1edbi c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 h\u1ee7y ph\u00f2ng mi\u1ec5n ph\u00ed, b\u1eefa s\u00e1ng ho\u1eb7c b\u00e3i \u0111\u1eadu xe.<\/p>\n

4. T\u1ed1i \u01b0u h\u00f3a trang th\u00f4ng tin c\u1ee7a b\u1ea1n<\/h3>\n

Gi\u1ed1ng nh\u01b0 c\u00e1c trang th\u00f4ng tin OTA, c\u00e1c trang th\u00f4ng tin metasearch ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u1eadp nh\u1eadt v\u1edbi th\u00f4ng tin v\u1ec1 c\u01a1 s\u1edf, m\u00f4 t\u1ea3, ti\u1ec7n nghi v\u00e0 h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng. So s\u00e1nh trang th\u00f4ng tin c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c c\u01a1 s\u1edf kh\u00e1c trong khu v\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean.<\/p>\n

5. Qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1<\/h3>\n

M\u1ed9t s\u1ed1 trang web metasearch c\u00f3 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, trong khi nh\u1eefng trang kh\u00e1c t\u1ed5ng h\u1ee3p \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c. Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Bao g\u1ed3m c\u00e1c k\u00eanh metasearch trong c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3n l\u00fd danh ti\u1ebfng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c c\u1ea3i ti\u1ebfn.<\/p>\n

6. Theo d\u00f5i hi\u1ec7u su\u1ea5t<\/h3>\n

Theo d\u00f5i ch\u1eb7t ch\u1ebd chi ti\u00eau qu\u1ea3ng c\u00e1o, gi\u00e1 th\u1ea7u, nh\u1ea5p chu\u1ed9t v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1ea1o ra hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 trong ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 c\u1ee7a b\u1ea1n. N\u1ebfu m\u1ed9t k\u00eanh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1c k\u00eanh kh\u00e1c, h\u00e3y c\u00e2n nh\u1eafc chuy\u1ec3n nhi\u1ec1u \u0111\u00f4 la h\u01a1n sang k\u00eanh \u0111\u00f3.<\/p>\n

Nh\u1eefng g\u00ec kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi metasearch<\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean c\u00e1c OTA, b\u1ea1n c\u00f3 th\u1ec3 c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean c\u00e1c k\u00eanh metasearch. Tuy nhi\u00ean, trang th\u00f4ng tin c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. Nh\u01b0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u, n\u00ean truy c\u1eadp c\u00e1c trang web metasearch \u0111\u1ec3 t\u1ea1o, y\u00eau c\u1ea7u ho\u1eb7c c\u1eadp nh\u1eadt trang th\u00f4ng tin c\u1ee7a b\u1ea1n. L\u01b0u \u00fd r\u1eb1ng m\u1ed9t s\u1ed1 n\u1ed9i dung tr\u00ean trang th\u00f4ng tin metasearch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c OTA v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c.<\/p>\n

Ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu kh\u00e1c. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 metasearch engine cho ph\u00e9p kh\u00e1ch s\u1ea1n l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd, nh\u01b0ng vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean nhi\u1ec1u k\u00eanh c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian v\u00e0 d\u1ec5 x\u1ea3y ra l\u1ed7i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p, \u0111\u1eb7t ph\u00f2ng v\u01b0\u1ee3t m\u1ee9c v\u00e0 b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1eb7t ph\u00f2ng. Do \u0111\u00f3, nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp ch\u1ecdn ch\u1ec9 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i doanh thu.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c trang web metasearch y\u00eau c\u1ea7u c\u00e1c c\u01a1 s\u1edf l\u00e0m vi\u1ec7c th\u00f4ng qua m\u1ed9t \u0111\u1ed1i t\u00e1c k\u1ebft n\u1ed1i v\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u00fap m\u1ecdi th\u1ee9 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi. M\u1ed9t \u0111\u1ed1i t\u00e1c k\u1ebft n\u1ed1i c\u00f3 th\u1ec3 cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c t\u00edch h\u1ee3p m\u00e0 b\u1ea1n y\u00eau c\u1ea7u c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o metasearch v\u00e0 \u0111\u1ea5u th\u1ea7u thay m\u1eb7t b\u1ea1n, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ng\u0103n ng\u1eeba c\u00e1c l\u1ed7i t\u1ed1n k\u00e9m.<\/p>\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c ch\u1ecdn \u0111\u00fang c\u00f4ng c\u1ee5 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing metasearch. C\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh bao g\u1ed3m:<\/p>\n

M\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u00ean trang web<\/b> \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi PMS ho\u1eb7c h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng trung t\u00e2m (CRS) c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/p>\n

M\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/b> \u0111\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 v\u00e0 h\u00e0ng t\u1ed3n kho tr\u00ean nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu<\/b> v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 mua s\u1eafm gi\u00e1 t\u00edch h\u1ee3p \u0111\u1ec3 theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ecbnh v\u1ecb gi\u00e1 t\u1ed1i \u01b0u m\u1ecdi l\u00fac<\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

Marketing metasearch kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u1ea1nh tranh v\u1edbi c\u00e1c OTA v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a metasearch, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a k\u00eanh marketing n\u00e0y. H\u00e3y b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c metasearch ngay h\u00f4m nay \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 marketing metasearch kh\u00e1ch s\u1ea1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing metasearch hi\u1ec7u qu\u1ea3!<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Metasearch Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Cho C\u01a1 S\u1edf L\u01b0u Tr\u00fa Gi\u1edbi Thi\u1ec7u v\u1ec1 Marketing Metasearch Kh\u00e1ch S\u1ea1n Trong th\u1eddi \u0111\u1ea1i s\u1ed1, vi\u1ec7c qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":452790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451679"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451679\/revisions"}],"predecessor-version":[{"id":452791,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451679\/revisions\/452791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452790"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}