{"id":451660,"date":"2025-07-15T07:12:23","date_gmt":"2025-07-15T07:12:23","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451660"},"modified":"2025-07-15T07:12:23","modified_gmt":"2025-07-15T07:12:23","slug":"crm-khach-san-loi-ich-tinh-nang-va-top-10-nha-cung-cap","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/crm-khach-san-loi-ich-tinh-nang-va-top-10-nha-cung-cap\/","title":{"rendered":"CRM Kh\u00e1ch S\u1ea1n: L\u1ee3i \u00edch, T\u00ednh n\u0103ng v\u00e0 Top 10+ Nh\u00e0 Cung C\u1ea5p"},"content":{"rendered":"<h1>H\u1ec7 th\u1ed1ng CRM Kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec: L\u1ee3i \u00edch, T\u00ednh n\u0103ng v\u00e0 10+ Nh\u00e0 Cung C\u1ea5p H\u00e0ng \u0110\u1ea7u<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 CRM Kh\u00e1ch s\u1ea1n<\/h2>\n<p>Trong ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng. M\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 h\u1ec7 th\u1ed1ng<br \/>\n<strong><span style=\"color: red;\">CRM (Customer Relationship Management &#8211; Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng)<\/span>. V\u1eady h\u1ec7 th\u1ed1ng CRM kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng nh\u01b0 v\u1eady? <\/strong><\/p>\n<p><strong><span style=\"color: red;\">CRM kh\u00e1ch s\u1ea1n <\/span>l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n gi\u00fap c\u00e1c<br \/>\nkh\u00e1ch s\u1ea1n: <\/strong><\/p>\n<ul>\n<li>Thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng.<\/li>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/li>\n<li>C\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u00e0 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng nhau kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 h\u1ec7 th\u1ed1ng <strong><span style=\"color: red;\">CRM kh\u00e1ch s\u1ea1n<\/span>, t\u1eeb nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i, c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ea7n c\u00f3, \u0111\u1ebfn danh s\u00e1ch 12 nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. <\/strong><\/p>\n<h2>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng CRM trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h2>\n<p>Vi\u1ec7c tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng <strong><span style=\"color: red;\">CRM<\/span>\u00a0hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c kh\u00e1ch s\u1ea1n, t\u1eeb vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh: <\/strong><\/p>\n<h3>1. C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a <strong><span style=\"color: red;\">CRM<\/span><\/strong> l\u00e0 kh\u1ea3 n\u0103ng gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li><strong>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng:<\/strong> V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1eb7t ph\u00f2ng c\u00f3 gi\u01b0\u1eddng c\u1ee1 l\u1edbn, h\u1ec7 th\u1ed1ng<br \/>\n<strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u00f2ng t\u01b0\u01a1ng t\u1ef1 cho l\u1ea7n \u0111\u1eb7t ph\u00f2ng ti\u1ebfp theo.<\/li>\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> V\u00ed d\u1ee5, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email ch\u00e0o m\u1eebng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn, cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m.<\/li>\n<li><strong>Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3:<\/strong> Khi m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 khi\u1ebfu n\u1ea1i, nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng truy c\u1eadp th\u00f4ng tin c\u1ee7a h\u1ecd trong h\u1ec7 th\u1ed1ng<br \/>\n<strong><span style=\"color: red;\">CRM<\/span><\/strong> \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean s\u1ebd d\u1eabn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh cao h\u01a1n, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c h\u01a1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n cho b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n.<\/p>\n<h3>2. Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> cung c\u1ea5p cho c\u00e1c kh\u00e1ch s\u1ea1n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ebfn l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u01b0\u01a1ng t\u00e1c. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3:<\/p>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh:<\/strong> V\u00ed d\u1ee5, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 lo\u1ea1i kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung, ch\u1eb3ng h\u1ea1n nh\u01b0 spa ho\u1eb7c \u0103n u\u1ed1ng.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn d\u1ecbch n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<li><strong>D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai:<\/strong> B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u1ec1 ph\u00f2ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c trong t\u01b0\u01a1ng lai, gi\u00fap h\u1ecd l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng cho ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<h3>3. T\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb email v\u00e0 \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn, tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap:<\/p>\n<ul>\n<li><strong>\u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean \u0111\u1ec1u c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1edbi nh\u1ea5t:<\/strong> \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>G\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng:<\/strong> V\u00ed d\u1ee5, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email c\u1ea3m \u01a1n cho kh\u00e1ch h\u00e0ng sau khi h\u1ecd r\u1eddi \u0111i, y\u00eau c\u1ea7u h\u1ecd \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n<h3>4. T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u quy tr\u00ecnh l\u00e0m vi\u1ec7c trong kh\u00e1ch s\u1ea1n, t\u1eeb \u0111\u1eb7t ph\u00f2ng v\u00e0 thanh to\u00e1n \u0111\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap:<\/p>\n<ul>\n<li><strong>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c:<\/strong> Nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/li>\n<li><strong>Gi\u1ea3m thi\u1ec3u sai s\u00f3t:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c l\u1ed7i do con ng\u01b0\u1eddi g\u00e2y ra, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eadp sai d\u1eef li\u1ec7u ho\u1eb7c qu\u00ean g\u1eedi email x\u00e1c nh\u1eadn.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5, <strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi email nh\u1eafc nh\u1edf \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch h\u00e0ng, t\u1ea1o b\u00e1o c\u00e1o v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ho\u1eb7c ph\u00e2n c\u00f4ng c\u00e1c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng cho nh\u00e2n vi\u00ean ph\u00f9 h\u1ee3p.<\/p>\n<h3>5. X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>T\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch tr\u00ean \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m, th\u1ea5u hi\u1ec3u v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i kh\u00e1ch s\u1ea1n trong t\u01b0\u01a1ng lai v\u00e0<br \/>\ngi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u0169ng cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, cung c\u1ea5p ph\u1ea7n th\u01b0\u1edfng v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a h\u1ecd.<\/p>\n<h2>C\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a ph\u1ea7n m\u1ec1m CRM kh\u00e1ch s\u1ea1n<\/h2>\n<p>Khi l\u1ef1a ch\u1ecdn m\u1ed9t h\u1ec7 th\u1ed1ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, c\u00f3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ea7n xem x\u00e9t:<\/p>\n<h3>1. Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u1ee7a b\u1ea1n n\u00ean t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n (PMS), h\u1ec7 th\u1ed1ng \u0111i\u1ec3m b\u00e1n h\u00e0ng (POS) v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u<br \/>\nkh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c v\u00e0 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t v\u1ecb tr\u00ed duy nh\u1ea5t.<\/p>\n<h3>2. Qu\u1ea3n l\u00fd \u0111a k\u00eanh<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u1ee7a b\u1ea1n n\u00ean c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp th\u00f4ng tin li\u00ean l\u1ea1c t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau, bao g\u1ed3m email, SMS, tin nh\u1eafn tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi kh\u00e1ch<br \/>\ns\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>3. Qu\u1ea3n l\u00fd th\u00f4ng tin li\u00ean h\u1ec7<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u1ee7a b\u1ea1n n\u00ean cho ph\u00e9p b\u1ea1n thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd trong su\u1ed1t th\u1eddi gian l\u01b0u tr\u00fa.<\/p>\n<h3>4. T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/h3>\n<p><strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u1ee7a b\u1ea1n n\u00ean c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch email, l\u00ean l\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ef1 \u0111\u1ed9ng th\u00eam d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea5t k\u1ef3 ai t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o ho\u1eb7c email c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n chu\u1ea9n<br \/>\nb\u1ecb v\u00e0 n\u00e2ng cao quy tr\u00ecnh b\u00e1n h\u00e0ng, cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n.<\/p>\n<h3>5. Ng\u00e2n s\u00e1ch<\/h3>\n<p>T\u1ea5t nhi\u00ean, <strong><span style=\"color: red;\">CRM<\/span><\/strong> t\u1ed1t nh\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 <strong><span style=\"color: red;\">CRM<\/span><\/strong> ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 tr\u00e1nh c\u00e1c t\u00ednh n\u0103ng h\u00e0o nho\u00e1ng m\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng.<\/p>\n<h2>10+ H\u1ec7 th\u1ed1ng CRM Kh\u00e1ch s\u1ea1n T\u1ed1t nh\u1ea5t<\/h2>\n<p>V\u1edbi r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft h\u1ec7 th\u1ed1ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> kh\u00e1ch s\u1ea1n n\u00e0o \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 t\u00ednh n\u0103ng, kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch 12 h\u1ec7 th\u1ed1ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n<ol>\n<li><strong>Perfex CRM<\/strong>: N\u1ec1n t\u1ea3ng ho\u1ea1t \u0111\u1ed9ng t\u1ea5t c\u1ea3 trong m\u1ed9t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00fd h\u00f3a \u0111\u01a1n, d\u1ecbch v\u1ee5, c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>ALICE c\u1ee7a Actabl:<\/strong> N\u1ec1n t\u1ea3ng ho\u1ea1t \u0111\u1ed9ng t\u1ea5t c\u1ea3 trong m\u1ed9t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Cendyn:<\/strong> N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n<li><strong>dailypoint:<\/strong> N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 <strong><span style=\"color: red;\">CRM<\/span><\/strong> \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng trung t\u00e2m v\u00e0 h\u1ee3p nh\u1ea5t.<\/li>\n<li><strong>Experience Hotel:<\/strong> Ph\u1ea7n m\u1ec1m <strong><span style=\"color: red;\">CRM<\/span><\/strong> kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u00fap nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u tr\u01b0\u1edbc, trong v\u00e0 sau khi l\u01b0u tr\u00fa.<\/li>\n<li><strong>For-Sight:<\/strong> H\u1ec7 th\u1ed1ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch.<\/li>\n<li><strong>Hubspot:<\/strong> N\u1ec1n t\u1ea3ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> c\u1ee7a Hubspot cung c\u1ea5p k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa d\u1eef li\u1ec7u, nh\u00f3m v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, t\u1ea5t c\u1ea3 \u1edf m\u1ed9t n\u01a1i.<\/li>\n<li><strong>Navis:<\/strong> Gi\u1ea3i ph\u00e1p <strong><span style=\"color: red;\">CRM<\/span><\/strong> to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1eadp h\u1ee3p c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng, b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u00e0 ph\u1ea3n h\u1ed3i ph\u00e2n t\u00edch.<\/li>\n<li><strong>Profitroom:<\/strong> H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<li><strong>Reputize:<\/strong> M\u1ed9t <strong><span style=\"color: red;\">CRM<\/span><\/strong> cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd th\u00f4ng qua ph\u1ea3n h\u1ed3i, giao ti\u1ebfp c\u00e1 nh\u00e2n v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch.<\/li>\n<li><strong>Revinate:<\/strong> M\u1ed9t <strong><span style=\"color: red;\">CRM<\/span><\/strong> kh\u00e1ch s\u1ea1n to\u00e0n di\u1ec7n t\u1ea1o ra c\u00e1c h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Salesforce:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n t\u00ecm ki\u1ebfm c\u00e1c kh\u1ea3 n\u0103ng <strong><span style=\"color: red;\">CRM<\/span><\/strong> n\u00e2ng cao th\u01b0\u1eddng ch\u1ecdn Salesforce l\u00e0m n\u1ec1n t\u1ea3ng \u01b0a th\u00edch c\u1ee7a h\u1ecd.<\/li>\n<li><strong>ScaleFast:<\/strong> Cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p <strong><span style=\"color: red;\">CRM<\/span><\/strong> \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u1ea3i thi\u1ec7n ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n.<\/li>\n<\/ol>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Ph\u1ea7n m\u1ec1m <strong><span style=\"color: red;\">CRM<\/span><\/strong> kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9. B\u1eb1ng c\u00e1ch c\u00f3 m\u1ed9t <strong><span style=\"color: red;\">CRM<\/span><\/strong> hi\u1ec7u qu\u1ea3 theo \u00fd c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u1ea3m th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 h\u00e0ng ng\u00e0y v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u1ec7 th\u1ed1ng CRM Kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec: L\u1ee3i \u00edch, T\u00ednh n\u0103ng v\u00e0 10+ Nh\u00e0 Cung C\u1ea5p H\u00e0ng \u0110\u1ea7u Gi\u1edbi thi\u1ec7u v\u1ec1 CRM Kh\u00e1ch s\u1ea1n Trong ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng. M\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[219],"tags":[],"class_list":["post-451660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451660"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451660\/revisions"}],"predecessor-version":[{"id":452802,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451660\/revisions\/452802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452801"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}