{"id":451652,"date":"2025-07-15T07:36:11","date_gmt":"2025-07-15T07:36:11","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451652"},"modified":"2025-07-15T07:37:07","modified_gmt":"2025-07-15T07:37:07","slug":"chi-phi-thu-hut-khach-hang-gac-cho-khach-san-cach-tinh-toi-uu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chi-phi-thu-hut-khach-hang-gac-cho-khach-san-cach-tinh-toi-uu\/","title":{"rendered":"Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (GAC) cho kh\u00e1ch s\u1ea1n: C\u00e1ch t\u00ednh & t\u1ed1i \u01b0u"},"content":{"rendered":"

C\u00e1ch T\u00ednh Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng (GAC\/ CAC) Cho Kh\u00e1ch S\u1ea1n<\/h1>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng (GAC – Guest Acquisition Cost\/ CustomerAcquisition Cost)<\/h2>\n

Trung b\u00ecnh, chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i kh\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 tr\u1ea3 l\u1eddi. M\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau s\u1ebd c\u00f3 chi ph\u00ed thu h\u00fat kh\u00e1c nhau, v\u00e0 chi ph\u00ed n\u00e0y c\u00f2n tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u b\u1ed9 ph\u1eadn, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c t\u00ednh to\u00e1n ch\u00ednh x\u00e1c. Tuy nhi\u00ean, vi\u1ec7c
\nki\u1ec3m so\u00e1t chi ph\u00ed<\/span> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n theo d\u00f5i.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u00ednh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t.<\/p>\n

Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (GAC)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC), l\u00e0 s\u1ed1 ti\u1ec1n trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n chi ra \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng.<\/p>\n

Chi ph\u00ed n\u00e0y ch\u1ee7 y\u1ebfu bao g\u1ed3m c\u00e1c chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i nh\u01b0 qu\u1ea3ng c\u00e1o, ph\u00ed v\u00e0 hoa h\u1ed3ng, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m chi ph\u00ed c\u00f4ng ngh\u1ec7, nh\u00e2n c\u00f4ng v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c.<\/p>\n

Khi m\u1ecdi ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chuy\u1ebfn \u0111i tr\u1ef1c tuy\u1ebfn, c\u00e1c nh\u00e0 khai th\u00e1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch du l\u1ecbch<\/span>.<\/p>\n

V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed b\u00e0 Smith \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chuy\u1ebfn \u0111i \u0111\u1ebfn Seattle v\u00e0o cu\u1ed1i tu\u1ea7n t\u1edbi \u0111\u1ec3 tham d\u1ef1 m\u1ed9t bu\u1ed5i h\u00f2a nh\u1ea1c. B\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n \u1edf Seattle”<\/em> tr\u00ean Google v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c t\u00f9y ch\u1ecdn \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean b\u1ea3n \u0111\u1ed3, n\u01a1i b\u00e0 t\u00ecm th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea. V\u00e0i ng\u00e0y sau, b\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean Google v\u00e0 th\u1ea5y qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u danh s\u00e1ch. B\u00e0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u00f3 v\u00e0 kh\u00e1m ph\u00e1 trang web c\u1ee7a b\u1ea1n. V\u00e0i ng\u00e0y sau, b\u00e0 truy c\u1eadp Trivago \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3. B\u00e0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u1ebfn c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1eeb trang web, nh\u01b0ng cu\u1ed1i c\u00f9ng b\u00e0 truy c\u1eadp Booking.com v\u00ec n\u00f3 hi\u1ec3n th\u1ecb gi\u00e1 th\u1ea5p nh\u1ea5t v\u00e0 b\u00e0 \u0111\u1eb7t ph\u00f2ng \u1edf \u0111\u00f3.<\/p>\n

M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0y c\u00f3 th\u1ec3 \u0111i k\u00e8m v\u1edbi chi ph\u00ed cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00ed qu\u1ea3ng c\u00e1o tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) tr\u1ea3 cho Google v\u00e0 Trivago, hoa h\u1ed3ng tr\u1ea3 cho Booking.com v\u00e0 chi ph\u00ed x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec trang web v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n. Trong v\u00ed d\u1ee5 n\u00e0y, con \u0111\u01b0\u1eddng mua h\u00e0ng kh\u00e1 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng m\u1ed9t s\u1ed1 kh\u00e1ch du l\u1ecbch truy c\u1eadp h\u00e0ng t\u00e1 trang web du l\u1ecbch khi l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chuy\u1ebfn \u0111i. Chi ph\u00ed ti\u1ebfp c\u1eadn h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u0103ng l\u00ean.<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh GAC cho kh\u00e1ch s\u1ea1n<\/h2>\n

\u0110\u1ec3 t\u00ednh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh c\u1ee7a kh\u00e1ch s\u1ea1n, b\u1ea1n ch\u1ec9 c\u1ea7n chia t\u1ed5ng s\u1ed1 ti\u1ec1n \u0111\u00e3 chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng cho t\u1ed5ng doanh thu ph\u00f2ng thu \u0111\u01b0\u1ee3c, sau \u0111\u00f3 nh\u00e2n k\u1ebft qu\u1ea3 v\u1edbi 100 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m. GAC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh cho m\u1ed9t th\u00e1ng, m\u1ed9t n\u0103m ho\u1eb7c m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1c.<\/p>\n

C\u00f4ng th\u1ee9c:<\/em><\/strong>
\nGAC = ($ Chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng \/ Doanh thu ph\u00f2ng thu \u0111\u01b0\u1ee3c) x 100<\/em><\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111\u00e3 chi 8.500 \u0111\u00f4 la cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o th\u00e1ng 11 v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c 32.900 \u0111\u00f4 la doanh thu ph\u00f2ng, th\u00ec GAC c\u1ee7a b\u1ea1n cho th\u00e1ng \u0111\u00f3 l\u00e0 25,8%. V\u00ec v\u1eady, v\u1ec1 c\u01a1 b\u1ea3n, h\u01a1n m\u1ed9t ph\u1ea7n t\u01b0 doanh thu ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u00e3 d\u00e0nh cho chi ph\u00ed thu h\u00fat.<\/p>\n

V\u1eady GAC m\u1ee5c ti\u00eau t\u1ed1t l\u00e0 bao nhi\u00eau?<\/em>
\nTh\u1eadt kh\u00f3 \u0111\u1ec3 n\u00f3i v\u00ec n\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo kh\u00e1ch s\u1ea1n, lo\u1ea1i kh\u00e1ch s\u1ea1n, th\u1eddi \u0111i\u1ec3m trong n\u0103m v\u00e0 chi ph\u00ed \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn. V\u00ed d\u1ee5: GAC th\u01b0\u1eddng cao h\u01a1n trong m\u00f9a th\u1ea5p \u0111i\u1ec3m khi gi\u00e1 ph\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ea5p h\u01a1n, v\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n chi nhi\u1ec1u h\u01a1n cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n

N\u00f3i chung, GAC c\u1ee7a b\u1ea1n c\u00e0ng cao, \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n c\u00e0ng \u00edt l\u1ee3i nhu\u1eadn. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n c\u0169ng ph\u1ea3i tr\u1ea3 th\u00eam chi ph\u00ed v\u1eadn h\u00e0nh nh\u01b0 nh\u00e2n c\u00f4ng, ti\u1ec7n \u00edch v\u00e0 v\u1eadt t\u01b0 l\u00e0m s\u1ea1ch. N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean chi nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c, th\u00ec \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng b\u1ec1n v\u1eefng. \u0110\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, chi ph\u00ed ph\u1ea3i gi\u1ea3m ho\u1eb7c doanh thu ph\u1ea3i t\u0103ng – ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai.<\/p>\n

T\u1ea1i sao GAC l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n?<\/h2>\n

Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00ec n\u00f3 cho bi\u1ebft b\u1ea1n \u0111ang chi bao nhi\u00eau \u0111\u1ec3 t\u1ea1o ra c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng<\/span>. N\u00f3 c\u0169ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n.<\/p>\n

Trong b\u1ed1i c\u1ea3nh l\u1ea1m ph\u00e1t \u0111ang \u0111\u1ea9y chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n l\u00ean cao v\u00e0 kh\u00e1ch du l\u1ecbch t\u1eadp trung h\u01a1n v\u00e0o gi\u00e1 tr\u1ecb<\/span>, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nguy c\u01a1 b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5: v\u00e0o th\u00e1ng 11 n\u0103m 2022, gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1, nh\u01b0ng khi t\u00ednh \u0111\u1ebfn l\u1ea1m ph\u00e1t, ADR th\u1ef1c t\u1ebf th\u1ea5p h\u01a1n 0,7% so v\u1edbi n\u0103m 2019 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, theo CoStar.<\/p>\n

Trong b\u1ea5t k\u1ef3 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng n\u00e0o, n\u1ebfu b\u1ea1n kh\u00f4ng theo d\u00f5i ch\u1eb7t ch\u1ebd chi ph\u00ed, l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb x\u00f3i m\u00f2n m\u00e0 b\u1ea1n th\u1eadm ch\u00ed kh\u00f4ng nh\u1eadn ra. Ki\u1ec3m so\u00e1t GAC l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n

\u0110o l\u01b0\u1eddng GAC theo k\u00eanh ph\u00e2n ph\u1ed1i<\/h2>\n

Ngo\u00e0i GAC t\u1ed5ng th\u1ec3, vi\u1ec7c chia nh\u1ecf GAC theo k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng GAC c\u1ee7a b\u1ea1n cho \u0111\u1eb7t ph\u00f2ng OTA l\u00e0 41%, trong khi GAC c\u1ee7a b\u1ea1n cho \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 7%, b\u1ea1n s\u1ebd mu\u1ed1n \u01b0u ti\u00ean \u0111\u1eb7t ph\u00f2ng \u1edf \u0111\u00e2u? So s\u00e1nh GAC theo k\u00eanh c\u00f3 th\u1ec3 gi\u00fap h\u01b0\u1edbng d\u1eabn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh theo:<\/p>\n

    \n
  • Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (nh\u00f3m, kh\u00e1ch v\u00e3ng lai, v.v.)<\/li>\n
  • Lo\u1ea1i kh\u00e1ch (doanh nh\u00e2n, kh\u00e1ch du l\u1ecbch, gia \u0111\u00ecnh, v.v.)<\/li>\n
  • Th\u1ecb tr\u01b0\u1eddng ngu\u1ed3n (\u0111\u1ecba ph\u01b0\u01a1ng, trong n\u01b0\u1edbc, qu\u1ed1c t\u1ebf, th\u00e0nh ph\u1ed1 cung c\u1ea5p, v.v.)<\/li>\n<\/ul>\n

    V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng c\u00e1c gia \u0111\u00ecnh c\u00f3 GAC th\u1ea5p h\u01a1n v\u00ec h\u1ecd \u0111\u1eb7t ph\u00f2ng suite v\u00e0 \u1edf l\u1ea1i l\u00e2u h\u01a1n, b\u1ea1n s\u1ebd mu\u1ed1n t\u00ecm c\u00e1ch thu h\u00fat nhi\u1ec1u gia \u0111\u00ecnh h\u01a1n. Khi chi ph\u00ed gi\u1ed1ng nhau, nh\u01b0ng kh\u00e1ch tr\u1ea3 gi\u00e1 ph\u00f2ng trung b\u00ecnh cao h\u01a1n, GAC s\u1ebd th\u1ea5p h\u01a1n.<\/p>\n

    \u0110o l\u01b0\u1eddng kh\u1ea3 n\u0103ng sinh l\u1eddi theo k\u00eanh ph\u00e2n ph\u1ed1i<\/h2>\n

    B\u1eb1ng c\u00e1ch chia nh\u1ecf GAC c\u1ee7a b\u1ea1n theo k\u00eanh ph\u00e2n ph\u1ed1i, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a b\u1ea1n theo k\u00eanh ph\u00e2n ph\u1ed1i. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 nhau, c\u00e1c k\u00eanh t\u1ea1o ra nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t (doanh thu tr\u1eeb chi ph\u00ed) s\u1ebd chi\u1ebfm ph\u1ea7n l\u1edbn h\u1ed7n h\u1ee3p k\u00eanh c\u1ee7a b\u1ea1n. H\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch n\u00e0o chi nhi\u1ec1u nh\u1ea5t khi \u0111\u1ebfn (v\u00ed d\u1ee5: kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u00ean OTA) v\u00e0 k\u00eanh n\u00e0o mang l\u1ea1i s\u1ef1 linh ho\u1ea1t nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p c\u00e1c c\u01a1 h\u1ed9i b\u00e1n th\u00eam.<\/p>\n

    Kh\u1ea3 n\u0103ng sinh l\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c KPI quan tr\u1ecdng nh\u01b0:<\/p>\n

      \n
    • ProfPAR (l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n)<\/li>\n
    • TRevPAR (t\u1ed5ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n)<\/li>\n
    • GOPPAR (t\u1ed5ng l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n)<\/li>\n<\/ul>\n

      Khi th\u1ebf gi\u1edbi ph\u00e2n ph\u1ed1i tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i nh\u00ecn xa h\u01a1n vi\u1ec7c t\u1ea1o ra doanh thu v\u00e0 \u0111i s\u00e2u v\u00e0o kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a hoa h\u1ed3ng, chi\u1ebft kh\u1ea5u v\u00e0 b\u00e1n th\u00eam \u0111\u1ed1i v\u1edbi l\u1ee3i nhu\u1eadn.<\/p>\n

      Ph\u00e2n b\u1ed5 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/h2>\n

      M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c t\u00ednh to\u00e1n chi ph\u00ed thu h\u00fat l\u00e0 ph\u00e2n b\u1ed5<\/span> – x\u00e1c \u0111\u1ecbnh n\u01a1i ph\u00e2n b\u1ed5 chi ph\u00ed. Chi ph\u00ed thu h\u00fat c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 tr\u00ean c\u00e1c b\u1ed9 ph\u1eadn – kh\u00f4ng ch\u1ec9 cho b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n cho b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd doanh thu, b\u1ed9 ph\u1eadn CNTT, ph\u00f2ng v\u00e0 b\u1ed9 ph\u1eadn \u0103n u\u1ed1ng, c\u00f9ng nh\u1eefng b\u1ed9 ph\u1eadn kh\u00e1c. Chi ph\u00ed c\u00f3 th\u1ec3 l\u00e0 tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp, c\u1ed1 \u0111\u1ecbnh ho\u1eb7c bi\u1ebfn \u0111\u1ed5i.<\/p>\n

      Quay tr\u1edf l\u1ea1i v\u00ed d\u1ee5 v\u1ec1 b\u00e0 Smith, b\u1ea1n s\u1ebd ph\u00e2n b\u1ed5 chi ph\u00ed thu h\u00fat l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u00e0 \u1ea5y nh\u01b0 th\u1ebf n\u00e0o? T\u00ednh ph\u00ed CPC v\u00e0 hoa h\u1ed3ng OTA t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng, nh\u01b0ng b\u1ea1n s\u1ebd ph\u00e2n b\u1ed5 chi ph\u00ed duy tr\u00ec trang web v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 b\u1ea1n c\u00f3 t\u00ednh \u0111\u1ebfn ti\u1ec1n l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb kh\u00f4ng?<\/p>\n

      Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. Do \u0111\u00f3, m\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn r\u1ea5t c\u01a1 b\u1ea3n \u0111\u1ec3 t\u00ednh to\u00e1n, ch\u1ec9 t\u00ednh \u0111\u1ebfn chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c k\u1ef9 l\u01b0\u1ee1ng h\u01a1n, t\u00ednh \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan.<\/p>\n

      \u0110i\u1ec3m chu\u1ea9n chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/h2>\n

      Sau khi b\u1ea1n \u0111\u00e3 t\u00ednh to\u00e1n GAC c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec3 duy tr\u00ec ho\u1eb7c c\u1ea3i thi\u1ec7n n\u00f3 theo th\u1eddi gian.<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ba m\u1ee5c ti\u00eau GAC c\u01a1 b\u1ea3n cho kho\u1ea3ng th\u1eddi gian s\u00e1u th\u00e1ng:<\/p>\n

        \n
      • Gi\u1ea3m GAC t\u1ed5ng th\u1ec3 t\u1eeb 25,8% xu\u1ed1ng d\u01b0\u1edbi 20%<\/li>\n
      • Gi\u1ea3m GAC OTA t\u1eeb 41% xu\u1ed1ng d\u01b0\u1edbi 25%<\/li>\n
      • Gi\u1eef chi ph\u00ed \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp d\u01b0\u1edbi 10%<\/li>\n<\/ul>\n

        B\u1ea1n n\u00ean theo d\u00f5i GAC h\u00e0ng th\u00e1ng trong m\u1ed7i l\u0129nh v\u1ef1c tr\u00ean b\u1ea3ng t\u00ednh, \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c theo th\u1eddi gian \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

        C\u00e1c lo\u1ea1i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/h2>\n

        B\u00e2y gi\u1edd, ch\u00fang ta h\u00e3y xem x\u00e9t c\u00e1c lo\u1ea1i chi ph\u00ed kh\u00e1c nhau c\u1ea7n xem x\u00e9t trong t\u00ednh to\u00e1n GAC c\u1ee7a b\u1ea1n.<\/p>\n

        1. Chi ph\u00ed ph\u00e2n ph\u1ed1i<\/h2>\n

        Chi ph\u00ed ph\u00e2n ph\u1ed1i l\u00e0 hoa h\u1ed3ng v\u00e0 ph\u00ed tr\u1ea3 cho c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n

        Hoa h\u1ed3ng OTA<\/h3>\n

        Hoa h\u1ed3ng tr\u1ea3 cho Booking.com, Expedia v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ph\u00ed thu h\u00fat.
        \nNgo\u00e0i vi\u1ec7c tr\u1ea3 m\u1ee9c hoa h\u1ed3ng c\u01a1 b\u1ea3n t\u1eeb 15% \u0111\u1ebfn 25%, c\u00e1c kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan \u0111\u1ebfn hoa h\u1ed3ng, ph\u00ed ho\u1eb7c chi\u1ebft kh\u1ea5u b\u1ed5 sung.<\/strong><\/p>\n

        Chi\u1ebft kh\u1ea5u c\u00f3 th\u1ec3 l\u00e0 “chi ph\u00ed \u1ea9n” v\u00ec t\u1ef7 l\u1ec7 \u0111\u01b0\u1ee3c gi\u1ea3m thay v\u00ec hoa h\u1ed3ng ho\u1eb7c ph\u00ed \u0111\u01b0\u1ee3c tr\u1ea3 cho OTA, v\u00ec v\u1eady ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c theo d\u00f5i nh\u01b0 m\u1ed9t chi ph\u00ed.<\/p>\n

        C\u0169ng c\u1ea7n ph\u00e2n bi\u1ec7t gi\u1eefa hai m\u00f4 h\u00ecnh thanh to\u00e1n OTA:<\/p>\n

          \n
        • M\u00f4 h\u00ecnh \u0111\u1ea1i l\u00fd.<\/strong>
          \nKh\u00e1ch tr\u1ea3 ti\u1ec1n tr\u1ef1c ti\u1ebfp cho kh\u00e1ch s\u1ea1n v\u00e0 kh\u00e1ch s\u1ea1n chuy\u1ec3n ti\u1ebfp hoa h\u1ed3ng \u0111\u00e3 th\u1ecfa thu\u1eadn cho OTA.<\/li>\n<\/ul>\n
            \n
          • M\u00f4 h\u00ecnh ng\u01b0\u1eddi b\u00e1n.<\/strong>
            \nOTA thu ti\u1ec1n t\u1eeb kh\u00e1ch v\u00e0 chuy\u1ec3n ti\u1ebfp cho kh\u00e1ch s\u1ea1n, tr\u1eeb hoa h\u1ed3ng v\u00e0 ph\u00ed.<\/li>\n<\/ul>\n

            Trong m\u00f4 h\u00ecnh ng\u01b0\u1eddi b\u00e1n, chi ph\u00ed thu h\u00fat do OTA gi\u1eef l\u1ea1i, kh\u00f4ng ph\u1ea3i do kh\u00e1ch s\u1ea1n thanh to\u00e1n, v\u00ec v\u1eady ch\u00fang c\u0169ng c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua nh\u01b0 m\u1ed9t chi ph\u00ed<\/p>\n

            Chi ph\u00ed t\u00ecm ki\u1ebfm meta<\/h3>\n

            C\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm meta<\/span> nh\u01b0 Google Hotels, Trivago v\u00e0 Tripadvisor cho ph\u00e9p kh\u00e1ch du l\u1ecbch so s\u00e1nh gi\u00e1 tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u1eb7t ph\u00f2ng t\u1eeb m\u1ed9t trang.<\/p>\n

            Khi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i hai lo\u1ea1i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n

              \n
            • Chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) \u2013<\/strong>
              \nkh\u00e1ch s\u1ea1n \u0111\u1ea5u th\u1ea7u v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n v\u00e0 tr\u1ea3 ph\u00ed cho m\u1ed7i nh\u1ea5p chu\u1ed9t d\u1eabn \u0111\u1ebfn trang web ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
            • Hoa h\u1ed3ng tr\u00ean m\u1ed7i l\u1ea7n l\u01b0u tr\u00fa (CPS) \u2013<\/strong>
              \nkh\u00e1ch s\u1ea1n tr\u1ea3 ph\u00ed hoa h\u1ed3ng cho b\u1ea5t k\u1ef3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp n\u00e0o \u0111\u1ebfn t\u1eeb trang web t\u00ecm ki\u1ebfm meta (sau khi kh\u00e1ch ho\u00e0n th\u00e0nh k\u1ef3 ngh\u1ec9).<\/li>\n<\/ul>\n

              Chi ph\u00ed CPS c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi chi ph\u00ed c\u1ee7a OTA, nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n s\u1edf h\u1eefu th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch, cho ph\u00e9p h\u1ecd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch<\/span>.<\/p>\n

              C\u00e1c kho\u1ea3n ph\u00ed n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o chi ph\u00ed ph\u00e2n ph\u1ed1i. M\u1ed9t ngo\u1ea1i l\u1ec7 l\u00e0 li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed c\u1ee7a Google<\/span>.<\/p>\n

              Xem c\u00e1ch Li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed c\u1ee7a Google ho\u1ea1t \u0111\u1ed9ng v\u1edbi Cloudbeds.<\/p>\n

              Chi ph\u00ed \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/h3>\n

              \u0110\u00e2y l\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp thay v\u00ec th\u00f4ng qua OTA ho\u1eb7c b\u00ean th\u1ee9 ba. Chi ph\u00ed c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00ed c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng, ph\u00ed giao d\u1ecbch thanh to\u00e1n, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), t\u00edch h\u1ee3p v\u00e0 ph\u00e1t tri\u1ec3n, l\u01b0u tr\u1eef v\u00e0 b\u1ea3o tr\u00ec trang web.<\/p>\n

              \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c coi l\u00e0 k\u00eanh \u0111\u1eb7t ph\u00f2ng \u00edt t\u1ed1n k\u00e9m nh\u1ea5t, nh\u01b0ng chi ph\u00ed c\u00f3 th\u1ec3 leo thang nhanh ch\u00f3ng. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ROI t\u1eeb c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/span> t\u1eadp trung v\u00e0o ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n

              Chi ph\u00ed k\u00eanh kh\u00e1c<\/h3>\n

              C\u00e1c chi ph\u00ed ph\u00e2n ph\u1ed1i kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00ed v\u00e0 hoa h\u1ed3ng tr\u1ea3 cho nh\u00e0 cung c\u1ea5p GDS<\/span>, nh\u00e0 b\u00e1n bu\u00f4n, \u0111\u1ea1i l\u00fd du l\u1ecbch, nh\u00e0 \u0111i\u1ec1u h\u00e0nh tour du l\u1ecbch v\u00e0 ng\u00e2n h\u00e0ng gi\u01b0\u1eddng<\/span>. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n li\u00ean k\u1ebft v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, c\u0169ng c\u00f3 c\u00e1c kho\u1ea3n ph\u00ed th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/span>.<\/strong><\/p>\n

              2. Chi ph\u00ed ti\u1ebfp th\u1ecb<\/h2>\n

              C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u01b0\u1eddng d\u1eebng l\u1ea1i \u1edf chi ph\u00ed ph\u00e2n ph\u1ed1i khi t\u00ednh to\u00e1n GAC<\/strong>, nh\u01b0ng \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong t\u1ed5ng chi ph\u00ed. M\u1ed9t ngu\u1ed3n chi ph\u00ed l\u1edbn kh\u00e1c l\u00e0 chi ti\u00eau ti\u1ebfp th\u1ecb, c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb qua email, khuy\u1ebfn m\u00e3i, m\u1ea1ng x\u00e3 h\u1ed9i, t\u00e0i tr\u1ee3, s\u1ef1 ki\u1ec7n v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang.<\/p>\n

              3. Chi ph\u00ed c\u00f4ng ngh\u1ec7<\/h2>\n

              C\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi ph\u00ed thu h\u00fat kh\u00e1c. C\u00e1c kh\u00e1ch s\u1ea1n n\u00ean t\u00ednh \u0111\u1ebfn chi ph\u00ed mua, \u0111\u0103ng k\u00fd v\u00e0 duy tr\u00ec ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/strong>.<\/p>\n

              4. Chi ph\u00ed ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/h2>\n

              Cu\u1ed1i c\u00f9ng, h\u00e3y nh\u1edb bao g\u1ed3m chi ph\u00ed c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft n\u1ebfu c\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ph\u1ea7n th\u01b0\u1edfng v\u00e0 \u0111\u1eb7c quy\u1ec1n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, ti\u1ebfp th\u1ecb qua email, ph\u1ea7n m\u1ec1m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd<\/strong>. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 gi\u1ea3m chi ph\u00ed thu h\u00fat v\u00ec vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

              Gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng: con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn cao h\u01a1n<\/h2>\n

              Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, danh s\u00e1ch chi ph\u00ed thu h\u00fat trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn. T\u1ed1t nh\u1ea5t l\u00e0 n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u00e0 chi ti\u1ebft h\u01a1n theo th\u1eddi gian. Sau khi b\u1ea1n \u0111\u00e3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 v\u1ecb tr\u00ed t\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

              C\u00e1ch T\u00ednh Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng (GAC\/ CAC) Cho Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng (GAC – Guest Acquisition Cost\/ CustomerAcquisition Cost) Trung b\u00ecnh, chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi t\u01b0\u1edfng ch\u1eebng […]<\/p>\n","protected":false},"author":1,"featured_media":452803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451652"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451652\/revisions"}],"predecessor-version":[{"id":452804,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451652\/revisions\/452804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452803"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}