{"id":451651,"date":"2025-07-15T07:42:05","date_gmt":"2025-07-15T07:42:05","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451651"},"modified":"2025-07-15T07:42:05","modified_gmt":"2025-07-15T07:42:05","slug":"phan-tich-swot-cho-khach-san-mau-va-huong-dan-chi-tiet","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/phan-tich-swot-cho-khach-san-mau-va-huong-dan-chi-tiet\/","title":{"rendered":"Ph\u00e2n t\u00edch SWOT cho kh\u00e1ch s\u1ea1n: M\u1eabu v\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft"},"content":{"rendered":"<h1>Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n: H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc chi ti\u1ebft<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n<\/h2>\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd d\u1eebng l\u1ea1i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a? T\u1eeb kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u0111\u1ebfn nh\u00e0 ngh\u1ec9 B&amp;B, kh\u00e1ch s\u1ea1n boutique v\u00e0 hostel, m\u1ecdi lo\u1ea1i h\u00ecnh kinh doanh kh\u00e1ch s\u1ea1n \u0111\u1ec1u n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 <span style=\"color: red;\">v\u1ecb th\u1ebf c\u1ea1nh tranh<\/span> v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 ph\u00e2n t\u00edch SWOT v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n n\u00f3 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h2>Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h2>\n<p><strong>Ph\u00e2n t\u00edch SWOT (hay ma tr\u1eadn SWOT) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/strong><\/p>\n<p>Trong qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, khu\u00f4n kh\u1ed5 ph\u00e2n t\u00edch SWOT \u0111\u00f3ng vai tr\u00f2 l\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 hi\u1ec3u v\u1ecb tr\u00ed kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u0111a h\u00f3a ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n<p>S\u1eed d\u1ee5ng ph\u00e2n t\u00edch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 xem x\u00e9t l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n<h3>SWOT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb g\u00ec?<\/h3>\n<p>T\u1eeb vi\u1ebft t\u1eaft <strong>SWOT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Strengths (\u0110i\u1ec3m m\u1ea1nh), Weaknesses (\u0110i\u1ec3m y\u1ebfu), Opportunities (C\u01a1 h\u1ed9i) v\u00e0 Threats (Th\u00e1ch th\u1ee9c).<\/strong> Khi x\u00e1c \u0111\u1ecbnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 l\u1ed9 tr\u00ecnh cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch s\u1ea1n, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o b\u1ed1n y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n<h3>T\u1ea1i sao Ph\u00e2n t\u00edch SWOT l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a b\u1ea5t k\u1ef3 <a href=\"#\">k\u1ebf ho\u1ea1ch kinh doanh<\/a> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o. Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u1edf m\u1ecdi quy m\u00f4:<\/p>\n<ul>\n<li><b>M\u1edf r\u1ed9ng quy m\u00f4.<\/b> \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t hi\u1ec7n t\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng.<\/li>\n<li><b>\u01afu ti\u00ean.<\/b> X\u00e1c \u0111\u1ecbnh c\u00e1c s\u00e1ng ki\u1ebfn quan tr\u1ecdng nh\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t l\u1ed9 tr\u00ecnh.<\/li>\n<li><b>\u0110\u00e1nh gi\u00e1.<\/b> C\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan r\u00f5 r\u00e0ng v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><b>Ra quy\u1ebft \u0111\u1ecbnh.<\/b> Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n<\/ul>\n<h2>B\u1ed1n y\u1ebfu t\u1ed1 c\u1ee7a Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n<\/h2>\n<p>M\u1ecdi ph\u00e2n t\u00edch SWOT \u0111\u1ec1u bao g\u1ed3m b\u1ed1n y\u1ebfu t\u1ed1, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00f3m th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i.<\/p>\n<h3>Y\u1ebfu t\u1ed1 b\u00ean trong<\/h3>\n<p>Y\u1ebfu t\u1ed1 b\u00ean trong n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a kh\u00e1ch s\u1ea1n. Danh m\u1ee5c n\u00e0y xem x\u00e9t <strong>\u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/strong> c\u1ee7a b\u1ea1n.<\/p>\n<p>Y\u1ebfu t\u1ed1 b\u00ean trong bao g\u1ed3m:<\/p>\n<ul>\n<li><b>D\u1ecbch v\u1ee5:<\/b> ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3<\/li>\n<li><b>Marketing:<\/b> nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o, m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb v\u00e0 \u0111\u1ecbnh v\u1ecb<\/li>\n<li><b>Qu\u1ea3n l\u00fd:<\/b> quy tr\u00ecnh v\u00e0 t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9<\/li>\n<li><b>Ngu\u1ed3n nh\u00e2n l\u1ef1c:<\/b> tuy\u1ec3n d\u1ee5ng, thu\u00ea v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean<\/li>\n<li><b>T\u00e0i ch\u00ednh:<\/b> ngu\u1ed3n l\u1ef1c, l\u1ee3i nhu\u1eadn v\u00e0 d\u00f2ng ti\u1ec1n<\/li>\n<li><a href=\"#\"><b>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/a><b>:<\/b> tr\u01b0\u1edbc khi l\u01b0u tr\u00fa, trong khi l\u01b0u tr\u00fa v\u00e0 sau khi l\u01b0u tr\u00fa<\/li>\n<\/ul>\n<h2>1. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a Kh\u00e1ch s\u1ea1n<\/h2>\n<p>\u0110i\u1ec3m m\u1ea1nh l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a kh\u00e1ch s\u1ea1n:<\/p>\n<p>\u0110\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<br \/>\n\u0110i\u1ec1u g\u00ec thu h\u00fat kh\u00e1ch \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<br \/>\nB\u1ea1n \u0111ang l\u00e0m t\u1ed1t \u0111i\u1ec1u g\u00ec?<br \/>\nB\u1ea1n cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 g\u00ec?<br \/>\n\u0110i\u1ec1u g\u00ec l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<br \/>\n\u0110i\u1ec1u g\u00ec l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 l\u1ee3i nhu\u1eadn?<br \/>\nB\u1ea1n c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o?<br \/>\n<a href=\"#\">C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t<\/a> c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec3m m\u1ea1nh<\/h3>\n<ul>\n<li>V\u1ecb tr\u00ed<\/li>\n<li>Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00f9y ch\u1ec9nh<\/li>\n<li>\u01afu \u0111\u00e3i h\u1ea5p d\u1eabn<\/li>\n<li>L\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li><a href=\"#\">H\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p<\/a><\/li>\n<li>Trang web hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u00e1p \u1ee9ng<\/li>\n<li>Ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3<\/li>\n<li>\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean gi\u00e0u kinh nghi\u1ec7m v\u00e0 l\u00e0nh ngh\u1ec1<\/li>\n<li>ADR (gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y) c\u1ea1nh tranh<\/li>\n<li>RevPar (doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n) cao<\/li>\n<li>\u0110\u00e1nh gi\u00e1 5 sao<\/li>\n<\/ul>\n<h2>2. \u0110i\u1ec3m y\u1ebfu c\u1ee7a Kh\u00e1ch s\u1ea1n<\/h2>\n<p>\u0110i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u1ec3 v\u01b0\u1ee3t tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. <a href=\"#\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh:<\/p>\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111ang k\u00ecm h\u00e3m kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<br \/>\nC\u00f3 s\u1ef1 thi\u1ebfu h\u1ee5t v\u1ec1 k\u1ef9 n\u0103ng ho\u1eb7c ngu\u1ed3n l\u1ef1c kh\u00f4ng?<br \/>\n\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m t\u1ed1t h\u01a1n \u0111i\u1ec1u g\u00ec?<br \/>\nKh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ea5t v\u1ecdng v\u1ec1 \u0111i\u1ec1u g\u00ec?<br \/>\nC\u00f3 b\u1ea5t k\u1ef3 h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch n\u00e0o kh\u00f4ng?<br \/>\nD\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt kh\u00f4ng? (c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, trang web)<br \/>\nC\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<br \/>\nChi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<br \/>\nKh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh kh\u00f4ng?<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec3m y\u1ebfu<\/h3>\n<ul>\n<li>Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu<\/li>\n<li>C\u00e1c s\u00e1ng ki\u1ebfn marketing kh\u00f4ng hi\u1ec7u qu\u1ea3<\/li>\n<li>S\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed1i thi\u1ec3u<\/li>\n<li>Tri\u1ec3n khai c\u00f4ng ngh\u1ec7 k\u00e9m<\/li>\n<li>Thi\u1ebfu <a href=\"#\">chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a><\/li>\n<li>Trang web l\u1ed7i th\u1eddi<\/li>\n<li>B\u1ea3o tr\u00ec c\u01a1 s\u1edf v\u1eadt ch\u1ea5t k\u00e9m<\/li>\n<li>Nh\u00e2n vi\u00ean thi\u1ebfu kinh nghi\u1ec7m<\/li>\n<li>Chi ph\u00ed v\u1eadn h\u00e0nh cao<\/li>\n<li>\u0110\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i h\u1eb9p (t\u1eadp trung nhi\u1ec1u v\u00e0o m\u1ed9t ho\u1eb7c hai OTA)<\/li>\n<li>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ea5p<\/li>\n<li>ADR th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<\/ul>\n<h3>Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/h3>\n<p>Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n. Danh m\u1ee5c n\u00e0y xem x\u00e9t c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c.<\/p>\n<p>Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i bao g\u1ed3m:<\/p>\n<ul>\n<li><b>Th\u1ecb tr\u01b0\u1eddng:<\/b> s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/li>\n<li><b>L\u0129nh v\u1ef1c:<\/b> xu h\u01b0\u1edbng ng\u00e0nh, c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/li>\n<li><b>C\u1ea1nh tranh:<\/b> s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3, qu\u1ea3ng c\u00e1o<\/li>\n<li><b>M\u00f4i tr\u01b0\u1eddng kinh doanh:<\/b> ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i, ph\u00e1p l\u00fd<\/li>\n<\/ul>\n<h2>3. C\u01a1 h\u1ed9i cho Kh\u00e1ch s\u1ea1n<\/h2>\n<p>C\u01a1 h\u1ed9i l\u00e0 nh\u1eefng t\u00ecnh hu\u1ed1ng mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Ch\u00fang \u0111\u1ebfn t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh:<\/p>\n<p>Nh\u1eefng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng?<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng xu h\u01b0\u1edbng n\u00e0o v\u1edbi c\u00e1c k\u1ef9 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c b\u1ea1n c\u00f3?<br \/>\nC\u00f3 th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 kh\u00f4ng?<br \/>\nC\u00f3 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00f4ng?<br \/>\nC\u00f3 d\u1ecbch v\u1ee5 n\u00e0o theo y\u00eau c\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p kh\u00f4ng?<br \/>\nC\u00f3 c\u00f4ng ngh\u1ec7 ho\u1eb7c t\u00edch h\u1ee3p m\u1edbi n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng?<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai nh\u1eefng s\u00e1ng ki\u1ebfn n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 c\u01a1 h\u1ed9i<\/h3>\n<ul>\n<li>Kh\u1ed1i l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch ng\u00e0y c\u00e0ng t\u0103ng<\/li>\n<li>S\u1ee9c h\u00fat ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111\u1ed9c \u0111\u00e1o<\/li>\n<li>Nhu c\u1ea7u v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng<\/li>\n<li>S\u1ed1 h\u00f3a l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n<\/li>\n<li>Ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<li>S\u1ef1 thay \u0111\u1ed5i <a href=\"#\">mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn SEO<\/li>\n<li>\u00c1p d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 nhu c\u1ea7u cao<\/li>\n<li>Th\u00edch \u1ee9ng v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng thay \u0111\u1ed5i (du m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1, th\u00e2n thi\u1ec7n v\u1edbi th\u00fa c\u01b0ng)<\/li>\n<li>\u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 (t\u1ef1 l\u00e0m th\u1ee7 t\u1ee5c nh\u1eadn ph\u00f2ng, giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch)<\/li>\n<li>M\u1edf c\u00e1c lu\u1ed3ng doanh thu m\u1edbi cho kh\u00e1ch s\u1ea1n<\/li>\n<li>C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi (OTA, metasearch, GDS, bed banks, v.v.)<\/li>\n<\/ul>\n<h2>4. Th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi Kh\u00e1ch s\u1ea1n<\/h2>\n<p>Th\u00e1ch th\u1ee9c l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n c\u1ee7a m\u00ecnh:<\/p>\n<p>Nh\u1eefng \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i n\u00e0o c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n?<br \/>\n\u0110i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra trong ng\u00e0nh?<br \/>\nKh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<br \/>\nTh\u1ecb ph\u1ea7n c\u00f3 b\u1ecb thu h\u1eb9p kh\u00f4ng?<br \/>\nC\u00f3 b\u1ea5t k\u1ef3 quy \u0111\u1ecbnh n\u00e0o c\u1ee7a ch\u00ednh ph\u1ee7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea1n kh\u00f4ng?<br \/>\nB\u1ea1n c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m n\u0103ng kh\u00f4ng? H\u1ecd \u0111ang l\u00e0m\/l\u00ean k\u1ebf ho\u1ea1ch l\u00e0m g\u00ec?<br \/>\nB\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi thi\u00ean tai\/\u0111\u1ea1i d\u1ecbch ch\u01b0a?<br \/>\nB\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i vi ph\u1ea1m d\u1eef li\u1ec7u ho\u1eb7c t\u1ea5n c\u00f4ng m\u1ea1ng kh\u00f4ng?<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 th\u00e1ch th\u1ee9c<\/h3>\n<ul>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi<\/li>\n<li>Th\u00f3i quen ti\u00eau d\u00f9ng thay \u0111\u1ed5i<\/li>\n<li>Gi\u1ea3m th\u1ecb ph\u1ea7n<\/li>\n<li>Suy tho\u00e1i kinh t\u1ebf<\/li>\n<li><a href=\"#\">Thi\u1ebfu h\u1ee5t lao \u0111\u1ed9ng<\/a><\/li>\n<li>L\u1ea1m ph\u00e1t<\/li>\n<li>Chi ph\u00ed n\u0103ng l\u01b0\u1ee3ng t\u0103ng<\/li>\n<li>Lu\u1eadt thu\u1ebf<\/li>\n<li>Quy \u0111\u1ecbnh v\u00e0 quan li\u00eau qu\u00e1 m\u1ee9c<\/li>\n<li>T\u00ecnh h\u00ecnh ch\u00ednh tr\u1ecb<\/li>\n<li>Kh\u1ee7ng ho\u1ea3ng y t\u1ebf<\/li>\n<\/ul>\n<h2>Ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT \u0111\u1ec3 hi\u1ec3u tri\u1ec3n v\u1ecdng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a n\u00f3. Ph\u00e2n t\u00edch SWOT gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, bi\u1ebfn \u0111i\u1ec3m y\u1ebfu th\u00e0nh c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3m thi\u1ec3u th\u00e1ch th\u1ee9c.<\/p>\n<p>Ph\u00e2n t\u00edch SWOT gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n:<\/p>\n<ul>\n<li>Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>Ph\u00e1t hi\u1ec7n c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n<\/li>\n<li>\u0110\u1ed9ng n\u00e3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi ho\u1eb7c c\u1ee7ng c\u1ed1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n c\u00f3<\/li>\n<li>T\u1ea1o l\u1ed9 tr\u00ecnh cho c\u00e1c d\u1ef1 \u00e1n v\u00e0 s\u00e1ng ki\u1ebfn<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc<\/li>\n<li>\u0110\u00e1nh gi\u00e1 l\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/li>\n<li>X\u00e1c \u0111\u1ecbnh l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 <a href=\"#\">persona kh\u00e1ch h\u00e0ng<\/a><\/li>\n<\/ul>\n<h3>6 b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n<\/h3>\n<h3>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h3>\n<p>Tr\u01b0\u1edbc khi t\u1ea1o ph\u00e2n t\u00edch SWOT, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ph\u00e2n t\u00edch c\u00f3 th\u1ec3 qu\u00e1 chung chung n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. Cho d\u00f9 b\u1ea1n \u0111ang m\u1edf m\u1ed9t kh\u00e1ch s\u1ea1n m\u1edbi, t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u hay ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing kh\u00e1ch s\u1ea1n m\u1edbi, tr\u1ecdng t\u00e2m c\u1ee7a b\u1ea1n ph\u1ea3i c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ti\u1ebfn h\u00e0nh.<\/p>\n<h3>2. Thu th\u1eadp d\u1eef li\u1ec7u<\/h3>\n<p>Thu th\u1eadp t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n c\u00f3 th\u1ec3 v\u1ec1 kh\u00e1ch s\u1ea1n, th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. C\u00f3 d\u1eef li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ph\u00e2n t\u00edch \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau. T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS), <a href=\"#\">n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd doanh thu<\/a> v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u b\u00ean ngo\u00e0i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u00f3m c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u c\u1ea7n bao g\u1ed3m l\u00e0 ADR, RevPar v\u00e0 <a href=\"#\">t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y<\/a>. T\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, hi\u1ec7u su\u1ea5t trang web v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<h3>3. T\u1eadp h\u1ee3p c\u00e1c b\u00ean li\u00ean quan c\u1ee7a b\u1ea1n<\/h3>\n<p>Quy\u1ebft \u0111\u1ecbnh nh\u1eefng th\u00e0nh vi\u00ean v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean n\u00e0o trong nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd tham gia v\u00e0o ph\u00e2n t\u00edch. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 c\u00f3 m\u1ed9t th\u00e0nh vi\u00ean t\u1eeb m\u1ed7i ph\u00f2ng ban. T\u1eeb qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ebfn \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng, m\u1ecdi ng\u01b0\u1eddi tham gia \u0111\u1ec1u c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn chi ti\u1ebft.<\/p>\n<h3>4. L\u00ean l\u1ecbch m\u1ed9t bu\u1ed5i \u0111\u1ed9ng n\u00e3o<\/h3>\n<p>L\u00ean l\u1ecbch m\u1ed9t bu\u1ed5i \u0111\u1ed9ng n\u00e3o, n\u01a1i b\u1ea1n v\u00e0 c\u00e1c b\u00ean li\u00ean quan c\u1ee7a b\u1ea1n chia s\u1ebb \u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o m\u1eabu SWOT. Trong bu\u1ed5i n\u00e0y, h\u00e3y vi\u1ebft ra \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a b\u1ea1n trong m\u1ed7i g\u00f3c ph\u1ea7n t\u01b0 d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00e3 thu th\u1eadp tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<h3>5. Ph\u00e2n t\u00edch th\u00f4ng tin<\/h3>\n<p>Khi b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch t\u1eebng y\u1ebfu t\u1ed1, h\u00e3y ph\u00e2n t\u00edch ch\u00fang v\u00e0 s\u1eafp x\u1ebfp ch\u00fang theo th\u1ee9 t\u1ef1 quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 \u01b0u ti\u00ean nh\u1eefng y\u1ebfu t\u1ed1 s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3. B\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f2i h\u1ecfi h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c ho\u1eb7c t\u1eadp trung v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t.<\/p>\n<h3>6. X\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h3>\n<p>Khi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh ph\u00e2n t\u00edch, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh v\u00e0 gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n<h2>L\u1eddi k\u1ebft<\/h2>\n<p>C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 r\u01a1i v\u00e0o m\u1ed9t khu\u00f4n m\u1eabu kh\u00f4ng h\u00e0nh \u0111\u1ed9ng ho\u1eb7c k\u00e9m hi\u1ec7u qu\u1ea3 n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng. Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng kinh doanh c\u1ee7a b\u1ea1n, t\u1ed1i \u0111a h\u00f3a ngu\u1ed3n l\u1ef1c, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. H\u00e3y bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n: H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc chi ti\u1ebft Gi\u1edbi thi\u1ec7u v\u1ec1 Ph\u00e2n t\u00edch SWOT cho Kh\u00e1ch s\u1ea1n B\u1ea1n \u0111\u00e3 bao gi\u1edd d\u1eebng l\u1ea1i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a? T\u1eeb kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u0111\u1ebfn nh\u00e0 ngh\u1ec9 B&amp;B, kh\u00e1ch s\u1ea1n boutique v\u00e0 hostel, m\u1ecdi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451651"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451651\/revisions"}],"predecessor-version":[{"id":452806,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451651\/revisions\/452806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452805"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}