{"id":451648,"date":"2025-09-04T02:00:08","date_gmt":"2025-09-04T02:00:08","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451648"},"modified":"2025-09-04T02:00:08","modified_gmt":"2025-09-04T02:00:08","slug":"xay-dung-doi-ngu-ban-hang-khach-san-hieu-qua-12-chien-luoc-tang-doanh-so","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/xay-dung-doi-ngu-ban-hang-khach-san-hieu-qua-12-chien-luoc-tang-doanh-so\/","title":{"rendered":"X\u00e2y D\u1ef1ng \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3: 12 Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng Doanh S\u1ed1"},"content":{"rendered":"<h1>X\u00e2y D\u1ef1ng \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3: 12 Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng Doanh S\u1ed1<\/h1>\n<h2>T\u1ea1i Sao \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n Quan Tr\u1ecdng?<\/h2>\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e1n ph\u00f2ng, m\u00e0 c\u00f2n l\u00e0 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n.<\/p>\n<p>Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. V\u1edbi t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t lao \u0111\u1ed9ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h2>\u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n L\u00e0m G\u00ec?<\/h2>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u ph\u00f2ng c\u00e0ng t\u1ed1t v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng su\u1ea5t ph\u00f2ng \u1ed5n \u0111\u1ecbnh trong su\u1ed1t c\u1ea3 th\u00e1ng, qu\u00fd v\u00e0 n\u0103m. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o ba ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u00ednh:<\/p>\n<h3>1. Kh\u00e1ch H\u00e0ng Doanh Nghi\u1ec7p\/Kh\u00e1ch Du L\u1ecbch<\/h3>\n<p>Ph\u00e2n kh\u00fac n\u00e0y th\u01b0\u1eddng mang l\u1ea1i t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng cao nh\u1ea5t, bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ec3 h\u1ecd l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho nh\u00e2n vi\u00ean \u0111i c\u00f4ng t\u00e1c. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong ph\u00e2n kh\u00fac n\u00e0y, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p th\u01b0\u1eddng mang l\u1ea1i gi\u00e1 ph\u00f2ng trung b\u00ecnh (ADR) kh\u00e1 t\u1ed1t v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng su\u1ea5t ph\u00f2ng \u1ed5n \u0111\u1ecbnh v\u00e0o c\u00e1c \u0111\u00eam gi\u1eefa tu\u1ea7n.<\/p>\n<h3>2. Kh\u00e1ch H\u00e0ng H\u1ee3p \u0110\u1ed3ng<\/h3>\n<p>Ph\u00e2n kh\u00fac n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng nh\u1ea5t \u0111\u1ecbnh m\u1ed7i th\u00e1ng v\u1edbi m\u1ee9c gi\u00e1 \u0111\u00e3 th\u1ecfa thu\u1eadn. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 \u0111\u1ed9i x\u00e2y d\u1ef1ng l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau. Kh\u00e1ch h\u00e0ng h\u1ee3p \u0111\u1ed3ng th\u01b0\u1eddng c\u00f3 ADR th\u1ea5p nh\u1ea5t nh\u01b0ng th\u1eddi gian l\u01b0u tr\u00fa (LOS) d\u00e0i nh\u1ea5t.<\/p>\n<p>M\u1eb7c d\u00f9 kh\u00f4ng l\u00fd t\u01b0\u1edfng cho c\u00e1c th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u1ecb c\u00f3 nhu c\u1ea7u cao, nh\u01b0ng kh\u00e1ch h\u00e0ng h\u1ee3p \u0111\u1ed3ng l\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u1edf ngo\u1ea1i \u00f4 v\u00e0 tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c v\u00ec h\u1ecd \u0111\u1ea3m b\u1ea3o c\u00f4ng su\u1ea5t ph\u00f2ng t\u1ed1i thi\u1ec3u trong m\u1ed9t th\u1eddi gian d\u00e0i, \u0111\u00f4i khi l\u00e0 m\u1ed9t n\u0103m ho\u1eb7c h\u01a1n! \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c kh\u00e1ch s\u1ea1n l\u01b0u tr\u00fa d\u00e0i ng\u00e0y th\u01b0\u1eddng c\u00f3 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPar) cao h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n<h3>3. Kh\u00e1ch H\u00e0ng \u0110o\u00e0n<\/h3>\n<p>Ph\u00e2n kh\u00fac n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1eb7t ph\u00f2ng cho c\u00e1c \u0111o\u00e0n l\u1edbn nh\u01b0 \u0111\u00e1m c\u01b0\u1edbi, h\u1ecdp m\u1eb7t gia \u0111\u00ecnh, ti\u1ec7c \u0111\u1ed9c th\u00e2n, v.v. Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c b\u00e1n ph\u00f2ng cho kh\u00e1ch \u0111o\u00e0n l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n m\u1ed9t l\u1ea7n v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o doanh thu \u1ed5n \u0111\u1ecbnh; tuy nhi\u00ean, ch\u00fang c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u00e1 cao t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n. Kh\u00e1ch h\u00e0ng \u0111o\u00e0n th\u01b0\u1eddng mang l\u1ea1i ADR cao nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng kinh doanh v\u1eefng ch\u1eafc trong c\u00e1c giai \u0111o\u1ea1n th\u1ea5p \u0111i\u1ec3m.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua g\u1ecdi \u0111i\u1ec7n, gi\u1edbi thi\u1ec7u, email v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n c\u00f2n c\u00f3 tr\u00e1ch nhi\u1ec7m tham d\u1ef1 c\u00e1c h\u1ed9i ngh\u1ecb, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n<p>C\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n kh\u00f4ng k\u1ebft th\u00fac khi b\u00e1n \u0111\u01b0\u1ee3c ph\u00f2ng. Vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng xuy\u00ean li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean khi h\u1ecd \u0111\u1eb7t ph\u00f2ng l\u1ea7n sau.<\/p>\n<p>Gi\u00e1m \u0111\u1ed1c kinh doanh n\u00ean \u01b0u ti\u00ean xem x\u00e9t k\u1ebft qu\u1ea3 t\u1eeb giai \u0111o\u1ea1n g\u1ea7n \u0111\u00e2y nh\u1ea5t (h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng qu\u00fd) v\u1edbi nh\u00f3m c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c th\u00e0nh c\u00f4ng v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i giai \u0111o\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<h2>X\u00e2y D\u1ef1ng \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n: Nh\u1eefng \u0110i\u1ec1u C\u1ea7n L\u01b0u \u00dd<\/h2>\n<p>Do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch, t\u00ednh \u0111\u1ebfn th\u00e1ng 9 n\u0103m 2023, s\u1ed1 l\u01b0\u1ee3ng lao \u0111\u1ed9ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u00e3 gi\u1ea3m 238.000 ng\u01b0\u1eddi so v\u1edbi ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m \u0111\u1ea7u ti\u00ean b\u1ecb sa th\u1ea3i trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u1eabn \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u00e2n t\u00e0i c\u00f3 tr\u00ecnh \u0111\u1ed9 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y nh\u1eefng v\u1ecb tr\u00ed n\u00e0y.<\/p>\n<p>M\u1eb7c d\u00f9 quy m\u00f4 v\u00e0 c\u01a1 c\u1ea5u c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n, nh\u01b0ng khi x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, b\u1ea5t k\u1ec3 quy m\u00f4 n\u00e0o, b\u1ea1n ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi <i>ph\u00f9 h\u1ee3p<\/i> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n<ul>\n<li><b>\u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 <span style=\"color: red;\">th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span>.<\/b> \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n khi ph\u1ecfng v\u1ea5n \u1ee9ng vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 kinh nghi\u1ec7m ph\u00f9 h\u1ee3p v\u00e0 k\u1ebft qu\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh.<\/li>\n<li><b>Thu\u00ea nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn nhi\u1ec1u ch\u1ee9c n\u0103ng trong quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/b> Nh\u00f3m c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m nh\u1eefng c\u00e1 nh\u00e2n th\u00e0nh th\u1ea1o c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng kh\u00e1c nhau. V\u00ed d\u1ee5: h\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 h\u00ecnh th\u00e0nh k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00f3m ng\u01b0\u1eddi kh\u00e1c nhau v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/li>\n<li><b>\u0110\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n n\u00ean hi\u1ebfu kh\u00e1ch, th\u00e2n thi\u1ec7n v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 bi\u1ebft l\u1eafng nghe.<\/b> Ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng l\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch hi\u1ec3u \u0111i\u1ec1u g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd.<\/li>\n<li><b>\u0110\u1ea3m b\u1ea3o c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c t\u1ed1t v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/b> Nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c \u0111a ch\u1ee9c n\u0103ng trong to\u00e0n kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng, t\u1ed5ng gi\u00e1m \u0111\u1ed1c, nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n, v.v. \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o <span style=\"color: red;\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i<\/span> khi h\u1ecd \u0111\u1ebfn.<\/li>\n<li><b>\u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o.<\/b> Trong qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o ban \u0111\u1ea7u, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c lo\u1ea1i ph\u00f2ng c\u1ee5 th\u1ec3, gi\u00e1 ph\u00f2ng, d\u1ecbch v\u1ee5, c\u01a1 h\u1ed9i b\u00e1n th\u00eam, c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng, v.v. H\u00e3y nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o v\u00f4 s\u1ed1 th\u00f4ng tin tr\u1ef1c tuy\u1ebfn, v\u00ec v\u1eady nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i am hi\u1ec3u v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 x\u1eed l\u00fd th\u00e0nh c\u00f4ng c\u00e1c ph\u1ea3n \u0111\u1ed1i v\u00e0 c\u00e2u h\u1ecfi t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n<h2>S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa B\u00e1n H\u00e0ng V\u00e0 Marketing Trong Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 marketing kh\u00e1ch s\u1ea1n ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u1ed9i ng\u0169 marketing t\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chia s\u1ebb n\u1ed9i dung li\u00ean quan th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, v.v. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7, \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ch\u1ed1t giao d\u1ecbch.<\/p>\n<p>C\u00f9ng nhau, c\u00e1c nh\u00f3m n\u00e0y \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n<h2>12 Chi\u1ebfn L\u01b0\u1ee3c Thi\u1ebft Y\u1ebfu \u0110\u1ec3 T\u0103ng Doanh S\u1ed1 Kh\u00e1ch S\u1ea1n<\/h2>\n<p>M\u1eb7c d\u00f9 vi\u1ec7c b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7y th\u00e1ch th\u1ee9c, nh\u01b0ng vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh m\u1edbi c\u00f3 th\u1ec3 k\u00e9o d\u00e0i h\u00e0ng n\u0103m l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng m\u1eebng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c m\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<h3>1. \u00c1p D\u1ee5ng C\u01a1 C\u1ea5u Hoa H\u1ed3ng B\u00e1n H\u00e0ng.<\/h3>\n<p>Khuy\u1ebfn kh\u00edch nh\u00f3m c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh hoa h\u1ed3ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. Th\u00f4ng th\u01b0\u1eddng, ch\u00fang bao g\u1ed3m m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh s\u1ed1 \u0111\u01b0\u1ee3c tr\u1ea3 th\u00eam v\u00e0o m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n h\u00e0ng n\u0103m.<\/p>\n<h3>2. Y\u00eau C\u1ea7u \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng T\u00edch C\u1ef1c Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i.<\/h3>\n<p>C\u00e1c k\u00eanh x\u00e3 h\u1ed9i nh\u01b0 LinkedIn, Instagram, Facebook v\u00e0 th\u1eadm ch\u00ed c\u1ea3 TikTok c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qu\u1ea3ng c\u00e1o c\u00e1c \u01b0u \u0111\u00e3i, g\u00f3i khuy\u1ebfn m\u00e3i, cu\u1ed9c thi v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0o ph\u00fat cu\u1ed1i cho m\u1ea1ng l\u01b0\u1edbi c\u1ee7a b\u1ea1n v\u00e0 c\u00e2n nh\u1eafc g\u1eafn th\u1ebb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u1ea7n b\u00ecnh lu\u1eadn \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1i \u0111a.<\/p>\n<h3>3. Li\u1ec7t K\u00ea Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n Tr\u00ean C\u00e1c Th\u1ecb Tr\u01b0\u1eddng \u0110\u1ecba \u0110i\u1ec3m.<\/h3>\n<p>C\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. C\u00e1c trang web n\u00e0y th\u01b0\u1eddng c\u00f3 kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u1ee7a kh\u00e1ch s\u1ea1n, ph\u00f2ng h\u1ecdp, ch\u1ed7 \u1edf cho nh\u00f3m v\u00e0 kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/p>\n<h3>4. \u0110\u1ea3m B\u1ea3o C\u00e1c N\u1ed7 L\u1ef1c B\u00e1n H\u00e0ng V\u00e0 Marketing C\u1ee7a B\u1ea1n \u0110\u01b0\u1ee3c Li\u00ean K\u1ebft V\u1edbi Nhau.<\/h3>\n<p>N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u00e1ch bi\u1ec7t c\u00e1c ch\u1ee9c n\u0103ng b\u00e1n h\u00e0ng v\u00e0 marketing, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ecd th\u01b0\u1eddng xuy\u00ean li\u00ean l\u1ea1c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<h3>5. \u0110\u1eb7t K\u1ef3 V\u1ecdng R\u00f5 R\u00e0ng Cho \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng C\u1ee7a B\u1ea1n.<\/h3>\n<p>\u0110\u1eb7t m\u1ee5c ti\u00eau h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 theo d\u00f5i li\u00ean t\u1ee5c c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd. \u0110\u1ea3m b\u1ea3o cung c\u1ea5p cho nh\u00f3m c\u1ee7a b\u1ea1n c\u00e1c \u01b0u \u0111\u00e3i, \u0103n m\u1eebng chi\u1ebfn th\u1eafng v\u00e0 khen th\u01b0\u1edfng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00ec \u0111\u00e3 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c \u0111\u1ec3 gi\u1eef cho tinh th\u1ea7n v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n \u1edf m\u1ee9c cao.<\/p>\n<h3>6. D\u00e0nh Th\u1eddi Gian Thu\u00ea \u0110\u00fang \u0110\u1ed9i Ng\u0169.<\/h3>\n<p>Trong ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u00ecm ki\u1ebfm nh\u00e2n t\u00e0i c\u00f3 tr\u00ecnh \u0111\u1ed9 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. \u0110\u1eebng c\u1eaft x\u00e9n \u0111\u1ec3 thu\u00ea; d\u00e0nh th\u1eddi gian ph\u1ecfng v\u1ea5n \u1ee9ng vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>7. L\u00e0m Vi\u1ec7c Ch\u1eb7t Ch\u1ebd V\u1edbi Ng\u01b0\u1eddi Qu\u1ea3n L\u00fd Doanh Thu C\u1ee7a B\u1ea1n.<\/h3>\n<p>B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi ho\u1eb7c nh\u00f3m qu\u1ea3n l\u00fd doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n n\u00ean ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h3>8. H\u00ecnh Th\u00e0nh Quan H\u1ec7 \u0110\u1ed1i T\u00e1c V\u1edbi C\u00e1c V\u0103n Ph\u00f2ng H\u1ed9i Ngh\u1ecb V\u00e0 Kh\u00e1ch Du L\u1ecbch (CVB) \u0110\u1ecba Ph\u01b0\u01a1ng.<\/h3>\n<p>C\u00e1c CVB th\u01b0\u1eddng gi\u1edbi thi\u1ec7u c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u1ecba \u0111i\u1ec3m cho nh\u1eefng ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch s\u1ef1 ki\u1ec7n. C\u00e1c y\u00eau c\u1ea7u b\u00e1o gi\u00e1 (RFP) n\u00e0y th\u01b0\u1eddng \u0111\u1ee7 ti\u00eau chu\u1ea9n h\u01a1n so v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n<h3>9. Tham D\u1ef1 C\u00e1c Tri\u1ec3n L\u00e3m Th\u01b0\u01a1ng M\u1ea1i \u0110\u1ecba Ph\u01b0\u01a1ng V\u1ec1 Du L\u1ecbch V\u00e0 L\u1eef H\u00e0nh.<\/h3>\n<p>T\u1ea1i c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c k\u1ebft n\u1ed1i c\u00f3 gi\u00e1 tr\u1ecb trong to\u00e0n ng\u00e0nh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u00e1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem nh\u1eefng g\u00ec m\u1edbi trong ng\u00e0nh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 t\u00ednh c\u1ea1nh tranh.<\/p>\n<h3>10. Theo D\u00f5i C\u00e1c S\u1ef1 Ki\u1ec7n \u0110\u1ecba Ph\u01b0\u01a1ng Thu H\u00fat C\u00e1c Nh\u00f3m L\u1edbn \u0110\u1ebfn Th\u00e0nh Ph\u1ed1 C\u1ee7a B\u1ea1n.<\/h3>\n<p>Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng trong su\u1ed1t n\u0103m d\u01b0\u01a1ng l\u1ecbch v\u00e0 t\u1eadp trung ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u1ec3 xem b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u1edbi s\u1ef1 ki\u1ec7n hay kh\u00f4ng.<\/p>\n<h3>11. Cung C\u1ea5p Gi\u00e1 Nh\u00f3m \u0110\u1eb7c Bi\u1ec7t.<\/h3>\n<p>Khuy\u1ebfn kh\u00edch c\u00e1c nh\u00f3m \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1 \u0111\u1eb7c bi\u1ec7t. K\u1ebft h\u1ee3p c\u00e1c m\u1ee9c gi\u00e1 n\u00e0y v\u00e0o trang web v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n<h3>12. T\u1ea1o M\u1ee9c Gi\u00e1 G\u00f3i Cho C\u00e1c Nh\u00f3m Kh\u00e1c Nhau.<\/h3>\n<p>Ph\u00e1t tri\u1ec3n m\u1ee9c gi\u00e1 g\u00f3i cho c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau kh\u00e1c nhau c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: m\u1ee9c gi\u00e1 nh\u00f3m doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 gi\u1eb7t kh\u00f4 mi\u1ec5n ph\u00ed v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0a \u0111\u00f3n s\u00e2n bay.<\/p>\n<h2>L\u1eddi K\u1ebft<\/h2>\n<p>B\u00e1n h\u00e0ng kh\u00e1ch s\u1ea1n r\u1ea5t kh\u00f3 kh\u0103n, nh\u01b0ng n\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c l\u00e0m vi\u1ec7c \u0111\u00e1ng gi\u00e1 nh\u1ea5t. L\u00e0m vi\u1ec7c \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i v\u00e0 mang l\u1ea1i nh\u1eefng k\u1ef7 ni\u1ec7m su\u1ed1t \u0111\u1eddi l\u00e0 v\u00f4 gi\u00e1.<\/p>\n<p>\u0110\u1ec3 gi\u1eef cho nh\u00f3m c\u1ee7a b\u1ea1n vui v\u1ebb v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. \u01afu ti\u00ean \u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y D\u1ef1ng \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3: 12 Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng Doanh S\u1ed1 T\u1ea1i Sao \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Kh\u00e1ch S\u1ea1n Quan Tr\u1ecdng? Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451648"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451648\/revisions"}],"predecessor-version":[{"id":452847,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451648\/revisions\/452847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452846"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}