{"id":451630,"date":"2025-09-04T03:18:44","date_gmt":"2025-09-04T03:18:44","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451630"},"modified":"2025-09-04T03:18:44","modified_gmt":"2025-09-04T03:18:44","slug":"phan-tich-hieu-suat-dat-phong-khach-san-nam-bat-xu-huong-nhu-cau","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/phan-tich-hieu-suat-dat-phong-khach-san-nam-bat-xu-huong-nhu-cau\/","title":{"rendered":"Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n: N\u1eafm b\u1eaft xu h\u01b0\u1edbng nhu c\u1ea7u"},"content":{"rendered":"

Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft N\u1eafm B\u1eaft Xu H\u01b0\u1edbng Nhu C\u1ea7u<\/h1>\n

Gi\u1edbi Thi\u1ec7u: T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t \u0110\u1eb7t Ph\u00f2ng<\/h2>\n

Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng nhu c\u1ea7u<\/strong> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t “c\u1ed7 m\u00e1y th\u1eddi gian”, cho ph\u00e9p b\u1ea1n nh\u00ecn l\u1ea1i qu\u00e1 kh\u1ee9, \u0111\u00e1nh gi\u00e1 hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.<\/p>\n

Thay v\u00ec du h\u00e0nh th\u1eddi gian th\u1ef1c th\u1ee5, b\u1ea1n c\u1ea7n d\u1ef1a v\u00e0o d\u1eef li\u1ec7u thu th\u1eadp t\u1eeb h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) c\u1ee7a m\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng, gi\u00fap b\u1ea1n n\u1eafm b\u1eaft xu h\u01b0\u1edbng nhu c\u1ea7u c\u1ee7a kh\u00e1ch s\u1ea1n<\/span><\/strong>, t\u1eeb \u0111\u00f3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng.<\/p>\n

Hi\u1ec3u R\u00f5 Hi\u1ec7u Su\u1ea5t \u0110\u1eb7t Ph\u00f2ng<\/h3>\n

Hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng ph\u1ea3n \u00e1nh s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: tu\u1ea7n, th\u00e1ng). N\u00f3 cho th\u1ea5y xu h\u01b0\u1edbng<\/span><\/strong> v\u1ec1 th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng mu\u1ed1n gh\u00e9 th\u0103m, d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t. Ch\u1eb3ng h\u1ea1n, n\u1ebfu s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0o cu\u1ed1i tu\u1ea7n t\u0103ng \u0111\u1ed9t bi\u1ebfn so v\u1edbi c\u00e1c ng\u00e0y trong tu\u1ea7n, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y cu\u1ed1i tu\u1ea7n l\u00e0 th\u1eddi \u0111i\u1ec3m cao \u0111i\u1ec3m. Hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng c\u0169ng ti\u1ebft l\u1ed9 th\u00f4ng tin v\u1ec1 lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 k\u00eanh \u0111\u1eb7t ph\u00f2ng (tr\u1ef1c ti\u1ebfp, OTA, v.v.) ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng<\/span><\/strong> n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/li>\n
  • X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/li>\n
  • L\u00ean k\u1ebf ho\u1ea1ch b\u1ea3o tr\u00ec, c\u1ea3i t\u1ea1o, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/li>\n<\/ul>\n

    C\u00e1c Ch\u1ec9 S\u1ed1 \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Su\u1ea5t \u0110\u1eb7t Ph\u00f2ng Quan Tr\u1ecdng<\/h2>\n

    \u0110\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng b\u00e1o c\u00e1o t\u1eeb ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) ho\u1eb7c tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i. Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 \u00fd ngh\u0129a c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng sau:<\/p>\n

      \n
    • T\u1ed1c \u0111\u1ed9 \u0111\u1eb7t ph\u00f2ng (Booking Pace):<\/strong> Cho bi\u1ebft t\u1ed1c \u0111\u1ed9 \u0111\u1eb7t ph\u00f2ng di\u1ec5n ra nhanh hay ch\u1eadm. T\u1ed1c \u0111\u1ed9 \u0111\u1eb7t ph\u00f2ng nhanh l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u1ed1t, trong khi t\u1ed1c \u0111\u1ed9 ch\u1eadm c\u00f3 th\u1ec3 cho th\u1ea5y nhu c\u1ea7u l\u01b0u tr\u00fa th\u1ea5p.<\/li>\n
    • C\u00f4ng su\u1ea5t ph\u00f2ng (Occupancy Rate):<\/strong> Th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/li>\n
    • Gi\u00e1 ph\u00f2ng trung b\u00ecnh (ADR – Average Daily Rate):<\/strong> L\u00e0 gi\u00e1 trung b\u00ecnh c\u1ee7a m\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. ADR th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n, \u0111\u1eb7c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
    • Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR – Revenue Per Available Room):<\/strong> C\u00f3 l\u1ebd l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1ng tin c\u1eady v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ADR, RevPAR t\u00ednh \u0111\u1ebfn c\u1ea3 c\u00f4ng su\u1ea5t ph\u00f2ng.<\/li>\n<\/ul>\n

      Khi k\u1ebft h\u1ee3p c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch s\u1ea1n, x\u00e1c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea3m b\u1ea3o doanh thu t\u1eeb ph\u00f2ng \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau.<\/p>\n

      Ph\u00e2n T\u00edch Xu H\u01b0\u1edbng Nhu C\u1ea7u Theo M\u00f9a V\u1ee5<\/h3>\n

      M\u00f9a v\u1ee5 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng<\/span><\/strong> \u0111\u1eb7t ph\u00f2ng. Trong m\u00f9a cao \u0111i\u1ec3m (v\u00ed d\u1ee5: m\u00f9a h\u00e8, l\u1ec5 T\u1ebft), nhu c\u1ea7u ph\u00f2ng kh\u00e1ch s\u1ea1n th\u01b0\u1eddng t\u0103ng v\u1ecdt. Ng\u01b0\u1ee3c l\u1ea1i, trong m\u00f9a th\u1ea5p \u0111i\u1ec3m (v\u00ed d\u1ee5: gi\u1eefa tu\u1ea7n v\u00e0o m\u00f9a \u0111\u00f4ng), nhu c\u1ea7u c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m. Ngo\u00e0i ra, c\u00f2n c\u00f3 c\u00e1c m\u00f9a giao \u0111i\u1ec3m (shoulder seasons), n\u1eb1m gi\u1eefa m\u00f9a cao \u0111i\u1ec3m v\u00e0 th\u1ea5p \u0111i\u1ec3m, v\u1edbi nhu c\u1ea7u bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

      V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 xu h\u01b0\u1edbng<\/span><\/strong> m\u00f9a v\u1ee5 trong kinh doanh kh\u00e1ch s\u1ea1n? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean:<\/p>\n

      \u0110\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ec3 c\u1ea5u h\u00ecnh ch\u00ednh x\u00e1c PMS ho\u1eb7c c\u00e1c b\u00e1o c\u00e1o hi\u1ec7n c\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u01a1 c\u1ea5u kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 t\u1ef7 l\u1ec7 b\u00e1n ph\u00f2ng cho t\u1eebng ph\u00e2n kh\u00fac (l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 theo th\u00e1ng), ch\u1eb3ng h\u1ea1n nh\u01b0: \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, kh\u00e1ch \u0111o\u00e0n, kh\u00e1ch l\u01b0u tr\u00fa d\u00e0i ng\u00e0y, OTA.<\/p>\n

      Ti\u1ebfp theo, h\u00e3y xem x\u00e9t nhu c\u1ea7u trong \u00edt nh\u1ea5t hai n\u0103m qua v\u00e0 n\u0103m t\u1edbi: khi n\u00e0o b\u1ea1n c\u00f3 (ho\u1eb7c s\u1ebd c\u00f3) s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 nhu c\u1ea7u? Nguy\u00ean nh\u00e2n l\u00e0 g\u00ec? (C\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3? C\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n? C\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1ecbnh k\u1ef3 hay m\u1ed9t s\u1ef1 ki\u1ec7n m\u1ed9t l\u1ea7n? C\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t k\u1ef3 ngh\u1ec9 l\u1ec5?).<\/p>\n

      Th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u1ef1 cho c\u00e1c giai \u0111o\u1ea1n th\u1ea5p \u0111i\u1ec3m. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebft khi n\u00e0o n\u00ean d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ef1 t\u0103ng ho\u1eb7c gi\u1ea3m nhu c\u1ea7u v\u00e0 t\u1ea1i sao.<\/p>\n

      Ki\u1ec3m tra l\u1ecbch. B\u1ea1n c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ng\u00e0y l\u1ec5 t\u01b0\u01a1ng t\u1ef1 cho n\u0103m t\u1edbi kh\u00f4ng? B\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n trong tu\u1ea7n hay v\u00e0o cu\u1ed1i tu\u1ea7n, hay n\u00f3 gi\u1ed1ng nhau? N\u1ebfu v\u1eady, b\u1ea1n c\u00f3 nhi\u1ec1u ng\u00e0y trong tu\u1ea7n h\u01a1n trong n\u0103m nay so v\u1edbi n\u0103m ngo\u00e1i kh\u00f4ng?<\/p>\n

      Nh\u1eefng m\u1ea9u d\u1eef li\u1ec7u nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 c\u00f3 li\u00ean quan khi x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n, xem x\u00e9t s\u1ed1 ng\u00e0y hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ec7 h\u01a1n ho\u1eb7c t\u1ed1t h\u01a1n so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n

      M\u1eb7t kh\u00e1c, trong th\u1eddi gian th\u1ea5p \u0111i\u1ec3m, b\u1ea1n s\u1ebd \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh \u1edf m\u1ee9c th\u1ea5p h\u01a1n. B\u1ea1n s\u1ebd bi\u1ebft khi n\u00e0o n\u00ean cho ph\u00e9p \u01b0u \u0111\u00e3i v\u00e0 c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau trong k\u1ebft h\u1ee3p c\u1ee7a m\u00ecnh. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch b\u1ea3o tr\u00ec t\u00e0i s\u1ea3n trong nh\u1eefng kho\u1ea3ng th\u1eddi gian th\u1ea5p n\u00e0y, l\u00e0m vi\u1ec7c tr\u00ean c\u1ea3i t\u1ea1o, \u0111\u00e0o t\u1ea1o nh\u00f3m ho\u1eb7c k\u1ef3 ngh\u1ec9 c\u1ee7a b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.”<\/p>\n

      \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu, b\u1ea1n c\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c bi\u1ebfn \u0111\u1ed9ng n\u00e0y. Ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n. Trong m\u00f9a cao \u0111i\u1ec3m, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng nhu c\u1ea7u cao b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ec3 thu \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cao nh\u1ea5t t\u1eeb \u200b\u200bm\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 th\u1ef1c hi\u1ec7n \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng ho\u1eb7c cung c\u1ea5p c\u00e1c g\u00f3i h\u1ea5p d\u1eabn \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 quan t\u00e2m cao. M\u1eb7t kh\u00e1c, trong th\u1eddi gian nhu c\u1ea7u th\u1ea5p, \u0111\u00f3 l\u00e0 vi\u1ec7c l\u1ea5p \u0111\u1ea7y nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u1ec1 c\u00f4ng su\u1ea5t \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 thu h\u00fat kh\u00e1ch trong nh\u1eefng th\u1eddi \u0111i\u1ec3m y\u00ean t\u0129nh h\u01a1n n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o ph\u00f2ng c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb b\u1ecf tr\u1ed1ng.<\/p>\n

      B\u1eb1ng c\u00e1ch hi\u1ec3u nh\u1eefng bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a n\u00e0y v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu trong su\u1ed1t c\u1ea3 n\u0103m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 l\u00e3i ngay c\u1ea3 trong th\u1eddi gian ch\u1eadm h\u01a1n.<\/p>\n

      Ph\u00e2n T\u00edch Xu H\u01b0\u1edbng \u0110\u1eb7t Ph\u00f2ng Tr\u00ean C\u00e1c K\u00eanh Kh\u00e1c Nhau<\/h2>\n

      Hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nhi\u1ec1u \u0111i\u1ec1u h\u01a1n l\u00e0 xu h\u01b0\u1edbng<\/span><\/strong> theo m\u00f9a v\u1ee5. B\u1eb1ng c\u00e1ch xem x\u00e9t d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y xu h\u01b0\u1edbng<\/span><\/strong> \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1ch ch\u00fang thay \u0111\u1ed5i tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau.<\/p>\n

      \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web, email ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n, th\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n do ph\u00ed hoa h\u1ed3ng th\u1ea5p h\u01a1n. M\u1eb7t kh\u00e1c, \u0111\u1eb7t ph\u00f2ng qua OTA nh\u01b0 Booking.com ho\u1eb7c Expedia mang l\u1ea1i ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb r\u1ed9ng h\u01a1n cho nh\u1eefng kh\u00e1ch ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 ch\u01b0a kh\u00e1m ph\u00e1 ra kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

      B\u1eb1ng c\u00e1ch so s\u00e1nh hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 xu h\u01b0\u1edbng<\/span><\/strong> nhu c\u1ea7u c\u1ee7a kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea1t \u0111\u1ec9nh v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh trong n\u0103m, trong khi OTA th\u00fac \u0111\u1ea9y nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c. Hi\u1ec3u nh\u1eefng xu h\u01b0\u1edbng<\/span><\/strong> n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh.<\/p>\n

      Ngo\u00e0i ra, vi\u1ec7c ph\u00e2n t\u00edch k\u1ebft h\u1ee3p k\u00eanh c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng t\u1ed5ng th\u1ec3 \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra doanh thu. B\u1ea1n c\u00f3 \u0111ang d\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0o OTA v\u00e0 tr\u1ea3 ph\u00ed hoa h\u1ed3ng cao kh\u00f4ng? Ho\u1eb7c b\u1ea1n c\u00f3 \u0111ang t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn kh\u00f4ng?<\/p>\n

      Bi\u1ebft nh\u1eefng s\u1eafc th\u00e1i n\u00e0y c\u1ee7a xu h\u01b0\u1edbng<\/span><\/strong> \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.<\/p>\n

      Nh\u1eadn Bi\u1ebft H\u00e0nh Vi \u0110\u1eb7t Ph\u00f2ng C\u1ee7a C\u00e1c Ph\u00e2n Kh\u00fac Kh\u00e1ch H\u00e0ng Kh\u00e1c Nhau<\/h2>\n

      Khi b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch c\u1ee7a m\u00ecnh, nh\u1edd d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch kh\u00e1c nhau.<\/p>\n

      V\u00ed d\u1ee5: kh\u00e1ch doanh nh\u00e2n th\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng g\u1ea7n ng\u00e0y \u0111\u1ebfn h\u01a1n v\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3. M\u1eb7t kh\u00e1c, kh\u00e1ch du l\u1ecbch gi\u1ea3i tr\u00ed c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc v\u00e0 \u01b0u ti\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ti\u1ec7n nghi v\u00e0 tr\u1ea3i nghi\u1ec7m. C\u00e1c gia \u0111\u00ecnh c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng s\u1edf th\u00edch ri\u00eang bi\u1ec7t v\u1ec1 lo\u1ea1i ph\u00f2ng v\u00e0 \u01b0u \u0111\u00e3i tr\u1ecdn g\u00f3i.<\/p>\n

      B\u1eb1ng c\u00e1ch nh\u1eadn bi\u1ebft nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac. Vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch doanh nh\u00e2n c\u00e1c ch\u00ednh s\u00e1ch h\u1ee7y linh ho\u1ea1t ho\u1eb7c gi\u1ea3m gi\u00e1 cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, trong khi vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c ti\u1ec7n nghi th\u00e2n thi\u1ec7n v\u1edbi gia \u0111\u00ecnh c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch gi\u1ea3i tr\u00ed.<\/p>\n

      H\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd v\u00e0 m\u1ee9c \u0111\u1ed9 sinh l\u1eddi c\u1ee7a h\u1ecd \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh lo\u1ea1i kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 l\u1ee3i h\u01a1n v\u00e0 h\u1ea1n ch\u1ebf b\u00e1n h\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/p>\n

      Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u01a1 c\u1ea5u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5:<\/p>\n

        \n
      • B\u1eb1ng c\u00e1ch gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch l\u01b0u tr\u00fa d\u00e0i ng\u00e0y<\/li>\n
      • B\u1eb1ng c\u00e1ch ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p b\u1ea1n s\u1ebd cho ph\u00e9p trong nh\u1eefng ng\u00e0y nhu c\u1ea7u cao<\/li>\n
      • B\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c OTA \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 c\u00f3 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho l\u1edbn h\u01a1n cho c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n

        \u1ee8ng Ph\u00f3 V\u1edbi Nh\u1eefng Thay \u0110\u1ed5i V\u00e0o Ph\u00fat Cu\u1ed1i<\/h2>\n

        Hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n bao g\u1ed3m c\u00e1c tr\u01b0\u1eddng h\u1ee3p h\u1ee7y v\u00e0o ph\u00fat cu\u1ed1i, v\u1eafng m\u1eb7t v\u00e0 kh\u00e1ch v\u00e3ng lai, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn doanh thu v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

        V\u1edbi d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1ea1i h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch xem b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t h\u1ee7y v\u00e0 v\u1eafng m\u1eb7t nh\u1ea5t t\u1eeb \u200b\u200bk\u00eanh n\u00e0o. B\u1ea1n c\u00f3 ph\u00e1t hi\u1ec7n ra b\u1ea5t k\u1ef3 xu h\u01b0\u1edbng<\/span><\/strong> n\u00e0o trong lo\u1ea1i kh\u00e1ch ho\u1eb7c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00f4ng?<\/p>\n

        \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 ch\u1ed1ng l\u1ea1i nh\u1eefng thay \u0111\u1ed5i v\u00e0o ph\u00fat cu\u1ed1i n\u00e0y, th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn m\u1ea5t c\u01a1 h\u1ed9i b\u00e1n ph\u00f2ng.<\/p>\n

        Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch h\u1ee7y linh ho\u1ea1t v\u00e0 \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng s\u1edbm c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m kh\u1ea3 n\u0103ng h\u1ee7y v\u00e0 v\u1eafng m\u1eb7t v\u00e0o ph\u00fat cu\u1ed1i.<\/p>\n

        M\u1ed9t \u00fd t\u01b0\u1edfng kh\u00e1c \u0111\u1ec3 ch\u1ed1ng l\u1ea1i doanh thu b\u1ecb m\u1ea5t do h\u1ee7y b\u1ecf v\u00e0o ph\u00fat cu\u1ed1i l\u00e0 gi\u00e1 kh\u00f4ng ho\u00e0n l\u1ea1i. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a h\u1ecd, ngay c\u1ea3 khi kh\u00e1ch du l\u1ecbch h\u1ee7y \u0111\u1eb7t ph\u00f2ng, b\u1ea1n v\u1eabn gi\u1eef gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng.<\/p>\n

        N\u1ebfu b\u1ea1n \u0111\u00e3 cung c\u1ea5p gi\u00e1 kh\u00f4ng ho\u00e0n l\u1ea1i t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh, c\u00f3 l\u1ebd b\u1ea1n c\u00f3 m\u1ed9t ho\u1eb7c hai (ho\u1eb7c ba ho\u1eb7c nhi\u1ec1u h\u01a1n) y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch du l\u1ecbch \u0111\u1ec3 h\u1ee7y lo\u1ea1i \u0111\u1eb7t ph\u00f2ng \u0111\u00f3. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 quy\u1ec1n kh\u00f4ng tr\u1ea3 l\u1ea1i ti\u1ec1n, nh\u01b0ng v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng m\u00e0 kh\u00e1ch du l\u1ecbch c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c, v\u00ec v\u1eady b\u1ea1n s\u1ebd tr\u1ea3 l\u1ea1i (\u0111\u1ec3 y\u00ean t\u00e2m v\u00e0\/ho\u1eb7c c\u1ee9u v\u00e3n s\u1ef1 t\u1ec9nh t\u00e1o c\u1ee7a b\u1ea1n).<\/p>\n

        Nh\u01b0ng c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 kh\u00e1ch s\u1ea1n nh\u01b0 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n t\u1eeb m\u1ee9c gi\u00e1 kh\u00f4ng ho\u00e0n l\u1ea1i V\u00c0 gi\u1eef cho v\u1ecb kh\u00e1ch ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai h\u00e0i l\u00f2ng: b\u00e1n l\u1ea1i c\u00e1c \u0111\u1eb7t ph\u00f2ng kh\u00f4ng ho\u00e0n l\u1ea1i cho kh\u00e1ch s\u1ea1n.<\/p>\n

        B\u1ea1n c\u00f3 th\u1ec3 mua l\u1ea1i v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 b\u00e1n l\u1ea1i v\u1edbi gi\u00e1 cao h\u01a1n. V\u00e0 n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 b\u00e1n l\u1ea1i \u0111\u1eb7t ph\u00f2ng kh\u00f4ng ho\u00e0n l\u1ea1i c\u1ee7a m\u00ecnh cho kh\u00e1ch s\u1ea1n, th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 l\u1ee3i h\u01a1n cho h\u1ecd so v\u1edbi vi\u1ec7c c\u1ed1 g\u1eafng h\u1ee7y \u0111\u1eb7t ph\u00f2ng ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng xu\u1ea5t hi\u1ec7n.<\/p>\n

        C\u01b0\u1ee1i Tr\u00ean Nh\u1eefng Con S\u00f3ng Nhu C\u1ea7u C\u1ee7a Kh\u00e1ch S\u1ea1n<\/h2>\n

        B\u1ea5t ch\u1ea5p t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 xu h\u01b0\u1edbng<\/span><\/strong> v\u1ec1 nhu c\u1ea7u t\u1ea1i t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, v\u1eabn c\u00f3 nh\u1eefng kho\u1ea3nh kh\u1eafc kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc v\u1edbi s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t v\u1ec1 nhu c\u1ea7u.<\/p>\n

        V\u00ed d\u1ee5: Taylor Swift \u0111\u1ed9t ng\u1ed9t ti\u1ebft l\u1ed9 chuy\u1ebfn l\u01b0u di\u1ec5n v\u00f2ng quanh th\u1ebf gi\u1edbi c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y khi\u1ebfn Swifties t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi nhanh ch\u00f3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n g\u1ea7n khu v\u1ef1c h\u00f2a nh\u1ea1c.<\/p>\n

        \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu gi\u00fap kh\u00e1ch s\u1ea1n th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t v\u1ec1 nhu c\u1ea7u. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng doanh thu v\u00e0 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng thay \u0111\u1ed5i v\u00e0o ph\u00fat cu\u1ed1i \u0111\u1ed1i v\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n

        T\u1eadn D\u1ee5ng C\u00f4ng Ngh\u1ec7 \u0110\u1ec3 D\u1ef1 B\u00e1o Nhu C\u1ea7u T\u1ed1t H\u01a1n<\/h2>\n

        T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y d\u1eabn ch\u00fang ta \u0111\u1ebfn v\u1edbi c\u00f4ng ngh\u1ec7. H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd doanh thu \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/span><\/strong> nhu c\u1ea7u trong t\u01b0\u01a1ng lai.<\/p>\n

        C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 th\u1eddi gian th\u1ef1c, cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch.<\/p>\n

        B\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng, ph\u00e2n t\u00edch kh\u00e1ch s\u1ea1n v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a h\u1ecd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng doanh thu v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n

        Ch\u00eca Kh\u00f3a Th\u00e0nh C\u00f4ng C\u1ee7a Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n

        Gi\u1ed1ng nh\u01b0 Marty McFly v\u00e0 Doc Brown khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a du h\u00e0nh th\u1eddi gian cho nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u c\u1ee7a h\u1ecd trong “Quay l\u1ea1i t\u01b0\u01a1ng lai”, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

        B\u1eb1ng c\u00e1ch ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng<\/span><\/strong> theo m\u00f9a, hi\u1ec3u h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n cho t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng doanh thu, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft N\u1eafm B\u1eaft Xu H\u01b0\u1edbng Nhu C\u1ea7u Gi\u1edbi Thi\u1ec7u: T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t \u0110\u1eb7t Ph\u00f2ng Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng nhu c\u1ea7u l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 c\u00f4ng su\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":452848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451630"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451630\/revisions"}],"predecessor-version":[{"id":452849,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451630\/revisions\/452849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/452848"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}