{"id":451271,"date":"2025-03-16T13:30:25","date_gmt":"2025-03-16T13:30:25","guid":{"rendered":"https:\/\/otavietnam.com\/?p=451271"},"modified":"2025-03-16T13:30:25","modified_gmt":"2025-03-16T13:30:25","slug":"meo-tang-thu-hang-khach-san-tren-tripadvisor-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/meo-tang-thu-hang-khach-san-tren-tripadvisor-hieu-qua\/","title":{"rendered":"M\u1eb9o t\u0103ng th\u1ee9 h\u1ea1ng kh\u00e1ch s\u1ea1n tr\u00ean Tripadvisor hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<h1>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 C\u1ea3i Thi\u1ec7n Th\u1ee9 H\u1ea1ng Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n Tr\u00ean Tripadvisor?<\/h1>\n<h2>Tripadvisor l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao th\u1ee9 h\u1ea1ng l\u1ea1i quan tr\u1ecdng?<\/h2>\n<p>\n    Tripadvisor l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng du l\u1ecbch tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn, n\u01a1i du kh\u00e1ch chia s\u1ebb \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng v\u1ec1 kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan kh\u00e1c.<br \/>\n    Th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean Tripadvisor v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n so v\u1edbi<br \/>\n    c\u00e1c c\u01a1 s\u1edf kh\u00e1c trong khu v\u1ef1c c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng m\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ea1i. Th\u1ee9 h\u1ea1ng c\u00e0ng cao,<br \/>\n    kh\u00e1ch ti\u1ec1m n\u0103ng c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1eadn th\u1ea5y v\u00e0 ch\u1ecdn c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.<br \/>\n    M\u1ed9t th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean Tripadvisor c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00ec n\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap<br \/>\n    kh\u00e1ch m\u1edbi quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng \u1edf \u0111\u00e2u. Do \u0111\u00f3, m\u1ed7i t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c, m\u1ed7i chi ti\u1ebft chu \u0111\u00e1o m\u00e0 b\u1ea1n th\u00eam v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch, l\u00e0<br \/>\n    m\u1ed9t b\u01b0\u1edbc g\u1ea7n h\u01a1n \u0111\u1ebfn \u0111\u1ec9nh c\u1ee7a danh s\u00e1ch \u0111\u00f3.\n  <\/p>\n<p>\n    Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Tripadvisor v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n<br \/>\n    m\u00ecnh.\n  <\/p>\n<h2>T\u1ea1i sao th\u1ee9 h\u1ea1ng tr\u00ean Tripadvisor l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<\/h2>\n<p>\n    Th\u1ee9 h\u1ea1ng cao tr\u00ean Tripadvisor mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n s\u1ebd xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, thu h\u00fat nhi\u1ec1u<br \/>\n      l\u01b0\u1ee3t xem h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n    <\/li>\n<li>\n      <strong>C\u1ea3i thi\u1ec7n uy t\u00edn:<\/strong> Th\u1ee9 h\u1ea1ng cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n, th\u00fac \u0111\u1ea9y h\u1ecd<br \/>\n      \u0111\u1eb7t ph\u00f2ng.\n    <\/li>\n<li>\n      <strong>T\u0103ng doanh thu:<\/strong> Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 uy t\u00edn \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n s\u1ebd d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u0103ng l\u00ean, t\u1eeb \u0111\u00f3 gia t\u0103ng doanh thu<br \/>\n      cho kh\u00e1ch s\u1ea1n.\n    <\/li>\n<\/ul>\n<p>\n    T\u00f3m l\u1ea1i, th\u1ee9 h\u1ea1ng tr\u00ean Tripadvisor l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch s\u1ea1n trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh<br \/>\n    ng\u00e0y nay.\n  <\/p>\n<h2>Hi\u1ec3u v\u1ec1 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Tripadvisor<\/h2>\n<p>\n    Thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Tripadvisor d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1 ch\u00ednh:\n  <\/p>\n<ol>\n<li>\n      <strong>Ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng cao t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Kh\u00e1ch s\u1ea1n c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 4 v\u00e0 5 sao s\u1ebd c\u00f3<br \/>\n      th\u1ee9 h\u1ea1ng cao h\u01a1n.\n    <\/li>\n<li>\n      <strong>T\u00ednh c\u1eadp nh\u1eadt:<\/strong> \u0110\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y c\u00f3 tr\u1ecdng s\u1ed1 cao h\u01a1n \u0111\u00e1nh gi\u00e1 c\u0169. Tripadvisor \u01b0u ti\u00ean nh\u1eefng kh\u00e1ch s\u1ea1n \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5<br \/>\n      ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh.\n    <\/li>\n<li>\n      <strong>S\u1ed1 l\u01b0\u1ee3ng:<\/strong> C\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1, \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u1ee9 h\u1ea1ng c\u00e0ng cao. Tripadvisor mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u1ee9 h\u1ea1ng ph\u1ea3n \u00e1nh<br \/>\n      tr\u1ea3i nghi\u1ec7m c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau.\n    <\/li>\n<\/ol>\n<p>\n    Ngo\u00e0i ra, Tripadvisor c\u0169ng xem x\u00e9t ph\u1ea3n h\u1ed3i t\u1eeb ban qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n khi \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c. Ph\u1ea3n h\u1ed3i chuy\u00ean nghi\u1ec7p v\u00e0<br \/>\n    gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u1ed5ng th\u1ec3.\n  <\/p>\n<h3>Nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y trong thu\u1eadt to\u00e1n<\/h3>\n<p>\n    Tripadvisor \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 c\u00f4ng b\u1eb1ng. M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i<br \/>\n    quan tr\u1ecdng nh\u1ea5t l\u00e0 vi\u1ec7c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a &#8220;ascenders nhanh ch\u00f3ng&#8221; &#8211; nh\u1eefng kh\u00e1ch s\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea nhanh ch\u00f3ng leo l\u00ean \u0111\u1ea7u<br \/>\n    b\u1ea3ng x\u1ebfp h\u1ea1ng sau khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i \u0111\u00e1nh gi\u00e1 5 sao.\n  <\/p>\n<p>\n    Thu\u1eadt to\u00e1n m\u1edbi t\u1eadp trung h\u01a1n v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 nh\u1ea5t qu\u00e1n, th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch s\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi m\u1ed9t<br \/>\n    c\u00e1ch nh\u1ea5t qu\u00e1n theo th\u1eddi gian. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n nh\u1ecf h\u01a1n, v\u1edbi \u00edt \u0111\u00e1nh gi\u00e1 h\u01a1n, v\u1eabn c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<br \/>\n    l\u1edbn h\u01a1n n\u1ebfu h\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t.\n  <\/p>\n<h2>C\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean Tripadvisor<\/h2>\n<p>\n    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ee5 th\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean Tripadvisor:\n  <\/p>\n<h3>1. Cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t<\/h3>\n<p>\n    \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. H\u00e3y c\u1ed1 g\u1eafng v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch:\n  <\/p>\n<ul>\n<li>\n      Ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean ri\u00eang.\n    <\/li>\n<li>\n      \u0110\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      Cung c\u1ea5p c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 b\u1ed5 sung b\u1ea5t ng\u1edd.\n    <\/li>\n<li>\n      \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n, chu \u0111\u00e1o v\u00e0 am hi\u1ec3u.\n    <\/li>\n<\/ul>\n<p>\n    Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n.\n  <\/p>\n<h3>2. Khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1<\/h3>\n<p>\n    Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 sau khi h\u1ecd r\u1eddi \u0111i. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch:\n  <\/p>\n<ul>\n<li>\n      G\u1eedi email theo d\u00f5i v\u1edbi li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang Tripadvisor c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      Cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1.\n    <\/li>\n<li>\n      \u0110\u1eb7t bi\u1ec3n b\u00e1o t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n v\u00e0 trong ph\u00f2ng kh\u00e1ch s\u1ea1n nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1.\n    <\/li>\n<\/ul>\n<p>\n    H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng.\n  <\/p>\n<h3>3. Tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1<\/h3>\n<p>\n    Tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1, c\u1ea3 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cam k\u1ebft c\u1ea3i thi\u1ec7n<br \/>\n    d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\n  <\/p>\n<ul>\n<li>\n      C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng v\u00ec \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a h\u1ecd.\n    <\/li>\n<li>\n      Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c n\u00eau ra trong c\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 ch\u00e2n th\u00e0nh.\n    <\/li>\n<li>\n      Cho th\u1ea5y b\u1ea1n \u0111ang l\u1eafng nghe v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1.\n    <\/li>\n<\/ul>\n<p>\n    Ph\u1ea3n h\u1ed3i t\u1eeb ban qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<h3>4. Duy tr\u00ec th\u00f4ng tin c\u1eadp nh\u1eadt<\/h3>\n<p>\n    \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin tr\u00ean trang Tripadvisor c\u1ee7a b\u1ea1n l\u00e0 ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      Th\u00f4ng tin li\u00ean h\u1ec7.\n    <\/li>\n<li>\n      Ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5.\n    <\/li>\n<li>\n      H\u00ecnh \u1ea3nh.\n    <\/li>\n<\/ul>\n<p>\n    C\u1eadp nh\u1eadt trang c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea5t k\u1ef3 c\u1ea3i t\u1ea1o, d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 n\u00e0o.\n  <\/p>\n<h3>5. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd<\/h3>\n<p>\n    N\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd, h\u00e3y gi\u1ea3i quy\u1ebft ch\u00fang nhanh ch\u00f3ng. Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngay l\u1eadp t\u1ee9c c\u00f3 th\u1ec3<br \/>\n    bi\u1ebfn m\u1ed9t \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c ti\u1ec1m n\u0103ng th\u00e0nh m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.\n  <\/p>\n<p>\n    T\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u0111i\u1ec3m nh\u1ea5n \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c c\u00e1c ti\u1ec7n nghi nh\u1ecf m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb v\u00e0 mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn<br \/>\n    trong \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1eb9o \u0111\u1ecba ph\u01b0\u01a1ng, ti\u1ec7n nghi \u0111\u1eb7c bi\u1ec7t ho\u1eb7c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a.\n  <\/p>\n<h3>6. Theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>\n    H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t b\u1eb1ng c\u00e1ch quan s\u00e1t nh\u1eefng g\u00ec c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c c\u1ee7a b\u1ea1n \u0111ang l\u00e0m.<br \/>\n    Quan s\u00e1t nh\u1eefng g\u00ec \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd \u0111\u1ec1 c\u1eadp v\u00e0 c\u00e2n nh\u1eafc vi\u1ec7c \u00e1p d\u1ee5ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t.\n  <\/p>\n<p>\n    Ph\u00e2n bi\u1ec7t \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt<br \/>\n    trong giao ti\u1ebfp v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.\n  <\/p>\n<h2>Nh\u1eefng l\u00fd do khi\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean Tripadvisor c\u00f3 th\u1ec3 gi\u1ea3m<\/h2>\n<p>\n    Th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean Tripadvisor c\u00f3 th\u1ec3 gi\u1ea3m do m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh: gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y, b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c<br \/>\n    kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi \u0111\u00fang c\u00e1ch ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c h\u01a1n. N\u1ebfu th\u00f4ng tin tr\u00ean h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c<br \/>\n    n\u1ebfu b\u1ea1n \u0111\u00e3 g\u1eb7p b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o v\u1ec1 d\u1ecbch v\u1ee5, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o th\u1ee9 h\u1ea1ng th\u1ea5p h\u01a1n.\n  <\/p>\n<p>\n    \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng tr\u00ean Tripadvisor. N\u00f3i chung, b\u1ea1n c\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh,<br \/>\n    c\u0169ng nh\u01b0 th\u1ee9 h\u1ea1ng\/\u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u00ec kh\u1ea3 n\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean Tripadvisor gi\u1ea3m c\u00e0ng \u00edt.\n  <\/p>\n<h2>C\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean h\u1ed7 tr\u1ee3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng<\/h2>\n<p>\n    C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a m\u00ecnh tr\u00ean Tripadvisor, bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>Tripadvisor Management Center:<\/strong> Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n tr\u00ean Tripadvisor v\u00e0 cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd<br \/>\n      h\u1ed3 s\u01a1 c\u1ee7a m\u00ecnh.\n    <\/li>\n<li>\n      <strong>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1:<\/strong> Gi\u00fap b\u1ea1n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.\n    <\/li>\n<li>\n      <strong>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh theo d\u00f5i v\u00e0 tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.\n    <\/li>\n<\/ul>\n<h2>Nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh khi qu\u1ea3n l\u00fd th\u1ee9 h\u1ea1ng Tripadvisor<\/h2>\n<p>\n    C\u00f3 m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean tr\u00e1nh khi qu\u1ea3n l\u00fd th\u1ee9 h\u1ea1ng Tripadvisor c\u1ee7a h\u1ecd:\n  <\/p>\n<ul>\n<li>\n      <strong>B\u1ecf qua \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c:<\/strong> Tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch<br \/>\n      h\u00e0ng v\u00e0 s\u1eb5n s\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1.\n    <\/li>\n<li>\n      <strong>Mua \u0111\u00e1nh gi\u00e1 gi\u1ea3:<\/strong> Tripadvisor c\u00f3 ch\u00ednh s\u00e1ch nghi\u00eam ng\u1eb7t ch\u1ed1ng l\u1ea1i vi\u1ec7c mua \u0111\u00e1nh gi\u00e1 gi\u1ea3 v\u00e0 s\u1ebd ph\u1ea1t nh\u1eefng kh\u00e1ch s\u1ea1n vi ph\u1ea1m<br \/>\n      ch\u00ednh s\u00e1ch n\u00e0y.\n    <\/li>\n<li>\n      <strong>Kh\u00f4ng c\u1eadp nh\u1eadt th\u00f4ng tin:<\/strong> Th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c l\u1ed7i th\u1eddi c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn<br \/>\n      th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n.\n    <\/li>\n<\/ul>\n<h2>T\u1ed5ng k\u1ebft<\/h2>\n<p>\n    C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean Tripadvisor \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1ed7 l\u1ef1c v\u00e0 cam k\u1ebft li\u00ean t\u1ee5c. B\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t, khuy\u1ebfn<br \/>\n    kh\u00edch \u0111\u00e1nh gi\u00e1, tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1, duy tr\u00ec th\u00f4ng tin c\u1eadp nh\u1eadt v\u00e0 tr\u00e1nh c\u00e1c sai l\u1ea7m ph\u1ed5 bi\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, c\u1ea3i thi\u1ec7n<br \/>\n    uy t\u00edn v\u00e0 t\u0103ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n.\n  <\/p>\n<p>\n    H\u00e3y nh\u1edb r\u1eb1ng th\u1ee9 h\u1ea1ng tr\u00ean Tripadvisor ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ee9c tranh l\u1edbn h\u01a1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p<br \/>\n    tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 C\u1ea3i Thi\u1ec7n Th\u1ee9 H\u1ea1ng Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n Tr\u00ean Tripadvisor? Tripadvisor l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao th\u1ee9 h\u1ea1ng l\u1ea1i quan tr\u1ecdng? Tripadvisor l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng du l\u1ecbch tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn, n\u01a1i du kh\u00e1ch chia s\u1ebb \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng v\u1ec1 kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng v\u00e0 c\u00e1c \u0111i\u1ec3m tham [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":451289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-451271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=451271"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451271\/revisions"}],"predecessor-version":[{"id":451305,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/451271\/revisions\/451305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/451289"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=451271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=451271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=451271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}