{"id":450529,"date":"2025-03-15T15:26:38","date_gmt":"2025-03-15T15:26:38","guid":{"rendered":"https:\/\/otavietnam.com\/?p=450529"},"modified":"2025-03-15T15:26:38","modified_gmt":"2025-03-15T15:26:38","slug":"ota-toi-uu-chien-luoc-phan-phoi-khach-san-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ota-toi-uu-chien-luoc-phan-phoi-khach-san-hieu-qua\/","title":{"rendered":"OTA: T\u1ed1i \u01afu Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<h1>T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n v\u1ec1 OTA cho Kh\u00e1ch S\u1ea1n<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 OTA (\u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn)<\/h2>\n<p>\n    Trong k\u1ef7 nguy\u00ean s\u1ed1, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u00e1c <b>\u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn (OTA)<\/b> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. OTA \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa kh\u00e1ch s\u1ea1n v\u00e0 du kh\u00e1ch, cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1eb7t ph\u00f2ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"#\" alt=\"OTA v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e2n ph\u1ed1i Kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h3>T\u1ea1i Sao OTA L\u1ea1i Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n?<\/h3>\n<p>\n    <underline>OTA mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho kh\u00e1ch s\u1ea1n<\/underline>, bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb:<\/strong> OTA gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 ph\u1ea1m vi ti\u1ebfp th\u1ecb.\n    <\/li>\n<li>\n      <strong>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng:<\/strong> B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u OTA, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng, \u0111\u1eb7c bi\u1ec7t v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m.\n    <\/li>\n<li>\n      <strong>N\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> S\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c OTA uy t\u00edn gi\u00fap kh\u00e1ch s\u1ea1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady.\n    <\/li>\n<li>\n      <strong>Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng:<\/strong> OTA cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap kh\u00e1ch s\u1ea1n c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m.\n    <\/li>\n<\/ul>\n<h3>&#8220;Big Book of OTAs&#8221;: C\u1ea9m Nang To\u00e0n Di\u1ec7n cho Kh\u00e1ch S\u1ea1n<\/h3>\n<p>\n    <span style=\"color:red;\">Cloudbeds<\/span>, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u, \u0111\u00e3 ph\u00e1t h\u00e0nh &#8220;Big Book of OTAs: A Hotelier\u2019s Guide to Top Distribution Channels&#8221; (S\u00e1ch L\u1edbn v\u1ec1 OTA: H\u01b0\u1edbng D\u1eabn c\u1ee7a Ch\u1ee7 Kh\u00e1ch S\u1ea1n v\u1ec1 C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i H\u00e0ng \u0110\u1ea7u). \u0110\u00e2y l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u01a1n 75 OTA h\u00e0ng \u0111\u1ea7u, c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.\n  <\/p>\n<h4>Nh\u1eefng Ph\u00e1t Hi\u1ec7n Quan Tr\u1ecdng T\u1eeb Nghi\u00ean C\u1ee9u C\u1ee7a Cloudbeds<\/h4>\n<p>\n    Nghi\u00ean c\u1ee9u c\u1ee7a Cloudbeds cho th\u1ea5y r\u1eb1ng:\n  <\/p>\n<ul>\n<li>\n      Kh\u00e1ch s\u1ea1n k\u1ebft n\u1ed1i v\u1edbi \u00edt nh\u1ea5t 6 k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 m\u1ee9c t\u0103ng doanh thu trung b\u00ecnh l\u00e0 27% so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n ch\u1ec9 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t k\u00eanh.\n    <\/li>\n<li>\n      93% kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c OTA kh\u00e1c nhau tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp.\n    <\/li>\n<li>\n      Booking.com l\u00e0 OTA ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3, ti\u1ebfp theo l\u00e0 Expedia v\u00e0 Airbnb.\n    <\/li>\n<li>\n      Airbnb ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch s\u1ea1n ch\u1ea5p nh\u1eadn nh\u01b0 m\u1ed9t ph\u1ea7n trong k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd, cho th\u1ea5y s\u1ef1 h\u1ed9i t\u1ee5 li\u00ean t\u1ee5c gi\u1eefa ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 cho thu\u00ea ng\u1eafn h\u1ea1n.\n    <\/li>\n<li>\n      Google Hotel Search \u0111ang d\u1ea7n leo l\u00ean v\u1ecb tr\u00ed m\u1ed9t trong nh\u1eefng k\u00eanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf Hoa K\u1ef3 v\u00e0 Canada.\n    <\/li>\n<\/ul>\n<h2>X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i OTA Hi\u1ec7u Qu\u1ea3<\/h2>\n<p>\n    \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a OTA, kh\u00e1ch s\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u00e0i b\u1ea3n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m kinh doanh c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng c\u1ea7n th\u1ef1c hi\u1ec7n:\n  <\/p>\n<h3>1. X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau Kinh Doanh<\/h3>\n<p>\n    Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau kinh doanh m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua OTA. V\u00ed d\u1ee5: t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng, t\u0103ng doanh thu, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\n  <\/p>\n<h3>2. Nghi\u00ean C\u1ee9u v\u00e0 L\u1ef1a Ch\u1ecdn OTA Ph\u00f9 H\u1ee3p<\/h3>\n<p>\n    Kh\u00f4ng ph\u1ea3i OTA n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi kh\u00e1ch s\u1ea1n. H\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u v\u00e0 so s\u00e1nh c\u00e1c OTA kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi l\u1ef1a ch\u1ecdn OTA:\n  <\/p>\n<ul>\n<li>\n      <strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn:<\/strong> OTA c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?\n    <\/li>\n<li>\n      <strong>Ph\u00ed hoa h\u1ed3ng:<\/strong> M\u1ee9c ph\u00ed hoa h\u1ed3ng c\u1ee7a OTA l\u00e0 bao nhi\u00eau?\n    <\/li>\n<li>\n      <strong>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> OTA nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o?\n    <\/li>\n<li>\n      <strong>T\u00ednh n\u0103ng v\u00e0 c\u00f4ng c\u1ee5:<\/strong> OTA cung c\u1ea5p nh\u1eefng t\u00ednh n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 g\u00ec \u0111\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ph\u00e2n ph\u1ed1i?\n    <\/li>\n<li>\n      <strong>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/strong> OTA c\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t kh\u00f4ng?\n    <\/li>\n<\/ul>\n<h3>3. T\u1ed1i \u01afu H\u00f3a H\u1ed3 S\u01a1 Kh\u00e1ch S\u1ea1n Tr\u00ean OTA<\/h3>\n<p>\n    H\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean OTA l\u00e0 b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<p>\n    C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n t\u1ed1i \u01b0u h\u00f3a:\n  <\/p>\n<ul>\n<li>\n      <strong>H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1edbi thi\u1ec7u ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n.\n    <\/li>\n<li>\n      <strong>M\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 h\u1ea5p d\u1eabn:<\/strong> Vi\u1ebft m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn, s\u00fac t\u00edch nh\u01b0ng v\u1eabn \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n, bao g\u1ed3m v\u1ecb tr\u00ed, ti\u1ec7n nghi, d\u1ecbch v\u1ee5 v\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt.\n    <\/li>\n<li>\n      <strong>Gi\u00e1 c\u1ea3 c\u1ea1nh tranh:<\/strong> \u0110\u1ea3m b\u1ea3o gi\u00e1 ph\u00f2ng c\u1ee7a b\u1ea1n c\u1ea1nh tranh so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u1ef1 trong khu v\u1ef1c.\n    <\/li>\n<li>\n      <strong>Ch\u00ednh s\u00e1ch h\u1ee7y \u0111\u1eb7t ph\u00f2ng linh ho\u1ea1t:<\/strong> Cung c\u1ea5p ch\u00ednh s\u00e1ch h\u1ee7y \u0111\u1eb7t ph\u00f2ng linh ho\u1ea1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      <strong>Khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn:<\/strong> Th\u01b0\u1eddng xuy\u00ean tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1ec3 k\u00edch c\u1ea7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\n    <\/li>\n<\/ul>\n<h3>4. Qu\u1ea3n L\u00fd Gi\u00e1 v\u00e0 C\u00f4ng Su\u1ea5t Ph\u00f2ng Hi\u1ec7u Qu\u1ea3<\/h3>\n<p>\n    Qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb OTA. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c, d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, m\u00f9a v\u1ee5 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.\n  <\/p>\n<p>\n    M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng hi\u1ec7u qu\u1ea3:\n  <\/p>\n<ul>\n<li>\n      <strong>Gi\u00e1 \u0111\u1ed9ng:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\n    <\/li>\n<li>\n      <strong>Qu\u1ea3n l\u00fd c\u00f4ng su\u1ea5t ph\u00f2ng:<\/strong> Ki\u1ec3m so\u00e1t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n tr\u00ean c\u00e1c OTA kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu.\n    <\/li>\n<li>\n      <strong>Gi\u00e1 theo g\u00f3i:<\/strong> T\u1ea1o ra c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 bao g\u1ed3m ph\u00f2ng \u1edf v\u00e0 c\u00e1c ti\u1ec7n nghi, d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      <strong>Gi\u00e1 d\u00e0nh cho h\u1ed9i vi\u00ean:<\/strong> Cung c\u1ea5p gi\u00e1 \u01b0u \u0111\u00e3i cho c\u00e1c h\u1ed9i vi\u00ean trung th\u00e0nh \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n    <\/li>\n<\/ul>\n<h3>5. Theo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3<\/h3>\n<p>\n    Sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i OTA, h\u00e3y th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n.\n  <\/p>\n<p>\n    C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ea7n theo d\u00f5i:\n  <\/p>\n<ul>\n<li>\n      <strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng:<\/strong> S\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn t\u1eeb m\u1ed7i OTA.\n    <\/li>\n<li>\n      <strong>Doanh thu:<\/strong> Doanh thu \u0111\u1ebfn t\u1eeb m\u1ed7i OTA.\n    <\/li>\n<li>\n      <strong>Chi ph\u00ed hoa h\u1ed3ng:<\/strong> Chi ph\u00ed hoa h\u1ed3ng ph\u1ea3i tr\u1ea3 cho m\u1ed7i OTA.\n    <\/li>\n<li>\n      <strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong> T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng truy c\u1eadp h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng.\n    <\/li>\n<li>\n      <strong>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 kh\u00e1ch s\u1ea1n tr\u00ean OTA.\n    <\/li>\n<\/ul>\n<h2>T\u0103ng C\u01b0\u1eddng \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/h2>\n<p>\n    M\u1eb7c d\u00f9 OTA l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i quan tr\u1ecdng, nh\u01b0ng vi\u1ec7c t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1eabn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a nhi\u1ec1u kh\u00e1ch s\u1ea1n. \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed hoa h\u1ed3ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\n  <\/p>\n<p>\n    M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:\n  <\/p>\n<ul>\n<li>\n      <strong>Website th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng:<\/strong> \u0110\u1ea3m b\u1ea3o website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111\u1eb7t ph\u00f2ng.\n    <\/li>\n<li>\n      <strong>Gi\u00e1 t\u1ed1t nh\u1ea5t tr\u00ean website:<\/strong> Cung c\u1ea5p gi\u00e1 t\u1ed1t nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c OTA kh\u00e1c.\n    <\/li>\n<li>\n      <strong>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/strong> X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 quay l\u1ea1i trong t\u01b0\u01a1ng lai.\n    <\/li>\n<li>\n      <strong>Ti\u1ebfp th\u1ecb qua email:<\/strong> S\u1eed d\u1ee5ng email marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n    <\/li>\n<li>\n      <strong>M\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, chia s\u1ebb th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\n    <\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>\n    <span style=\"color:red;\">OTA l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd<\/span> \u0111\u1ec3 kh\u00e1ch s\u1ea1n t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a OTA, kh\u00e1ch s\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u00e0i b\u1ea3n, t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 tr\u00ean OTA, qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i \u0111a d\u1ea1ng v\u00e0 hi\u1ec7u qu\u1ea3, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1ec1 ra.\n  <\/p>\n<h3>L\u1eddi Khuy\u00ean t\u1eeb Cloudbeds<\/h3>\n<p>\n    Cloudbeds khuy\u00ean r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean \u0111a d\u1ea1ng h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p OTA v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. Vi\u1ec7c n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.\n  <\/p>\n<h4>Th\u00f4ng Tin Li\u00ean H\u1ec7<\/h4>\n<p>\n    \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd v\u00e0 t\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i h\u00e0ng \u0111\u1ea7u, h\u00e3y t\u1ea3i xu\u1ed1ng b\u1ea3n sao mi\u1ec5n ph\u00ed c\u1ee7a &#8220;The Big Book of OTAs: A Hotelier&#8217;s Guide to Top Distribution Channels&#8221; t\u1ea1i #.\n  <\/p>\n<h4>V\u1ec1 Cloudbeds<\/h4>\n<p>\n    Cloudbeds cung c\u1ea5p n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 ng\u00e0nh kh\u00e1ch s\u1ea1n, gi\u00fap h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu, \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho kh\u00e1ch \u1edf c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa thu\u1ed9c m\u1ecdi quy m\u00f4 v\u00e0 lo\u1ea1i h\u00ecnh tr\u00ean to\u00e0n c\u1ea7u. N\u1ec1n t\u1ea3ng Kh\u00e1ch s\u1ea1n Cloudbeds t\u1eebng \u0111o\u1ea1t gi\u1ea3i th\u01b0\u1edfng k\u1ebft h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c gi\u1ea3i ph\u00e1p cho l\u1ec5 t\u00e2n, doanh thu, ph\u00e2n ph\u1ed1i, thu h\u00fat kh\u00e1ch v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch trong m\u1ed9t h\u1ec7 th\u1ed1ng th\u1ed1ng nh\u1ea5t duy nh\u1ea5t, \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng b\u1edfi m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u00edch h\u1ee3p c\u1ee7a b\u00ean th\u1ee9 ba. Cloudbeds \u0111\u01b0\u1ee3c Hotel Tech Report vinh danh l\u00e0 PMS s\u1ed1 1 v\u00e0 H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Kh\u00e1ch s\u1ea1n s\u1ed1 1 v\u00e0o n\u0103m 2022 v\u00e0 \u0111\u01b0\u1ee3c Deloitte&#8217;s Technology Fast 500 c\u00f4ng nh\u1eadn v\u00e0o n\u0103m 2021. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y truy c\u1eadp #.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n v\u1ec1 OTA cho Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 OTA (\u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn) Trong k\u1ef7 nguy\u00ean s\u1ed1, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u00e1c \u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn (OTA) l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":450538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-450529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=450529"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450529\/revisions"}],"predecessor-version":[{"id":450564,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450529\/revisions\/450564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/450538"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=450529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=450529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=450529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}