{"id":450239,"date":"2025-03-15T10:31:05","date_gmt":"2025-03-15T10:31:05","guid":{"rendered":"https:\/\/otavietnam.com\/?p=450239"},"modified":"2025-03-15T10:38:53","modified_gmt":"2025-03-15T10:38:53","slug":"dao-luat-thi-truong-ky-thuat-so-dma-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dao-luat-thi-truong-ky-thuat-so-dma-cho-khach-san\/","title":{"rendered":"\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (DMA) cho Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"<h1>H\u01b0\u1edbng D\u1eabn \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (DMA) Cho Kh\u00e1ch S\u1ea1n T\u1ea1i Ch\u00e2u \u00c2u<\/h1>\n<h2>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (DMA) L\u00e0 G\u00ec?<\/h2>\n<p>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (Digital Markets Act &#8211; DMA) l\u00e0 m\u1ed9t quy \u0111\u1ecbnh trong Li\u00ean minh Ch\u00e2u \u00c2u (EU) nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0m cho th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f4ng b\u1eb1ng v\u00e0 c\u1ea1nh tranh h\u01a1n. N\u00f3 \u00e1p d\u1ee5ng cho c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1ea5t l\u1edbn, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;ng\u01b0\u1eddi g\u00e1c c\u1ed5ng&#8217; (gatekeepers), c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a phong tr\u00e0o r\u1ed9ng l\u1edbn h\u01a1n nh\u1eb1m th\u1eaft ch\u1eb7t c\u00e1c quy \u0111\u1ecbnh trong l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1, v\u1edbi vi\u1ec7c EU c\u0169ng gi\u1edbi thi\u1ec7u \u0110\u1ea1o Lu\u1eadt D\u1ecbch V\u1ee5 K\u1ef9 Thu\u1eadt S\u1ed1 (Digital Services Act &#8211; DSA) v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0110\u1ea1o Lu\u1eadt v\u1ec1 Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI Act).<\/p>\n<p><strong>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd xem x\u00e9t t\u1ed5ng quan \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi <span style=\"color: red;\">ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<h2>T\u1ea1i Sao \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 C\u1ee7a EU L\u1ea1i Quan Tr\u1ecdng?<\/h2>\n<p>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 c\u1ee7a EU l\u00e0 m\u1ed9t lu\u1eadt quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p m\u1ed9t c\u01a1 h\u1ed9i c\u00f4ng b\u1eb1ng \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n<p>N\u1ebfu kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh, nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng c\u00f3 th\u1ec3 c\u00f3 quy\u1ec1n l\u1ef1c kh\u00f4ng h\u1ea1n ch\u1ebf \u0111\u1ec3 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c nh\u00e0 khai th\u00e1c kh\u00e1c.<\/p>\n<p>DMA t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng h\u01a1n cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u0169ng b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ngh\u0129a v\u1ee5 v\u00e0 k\u1ebft qu\u1ea3 ch\u00ednh:<\/p>\n<ul>\n<li><strong>Gi\u1ea3m c\u00e1c h\u00e0nh vi ch\u1ed1ng c\u1ea1nh tranh:<\/strong> DMA ng\u0103n ch\u1eb7n nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng tham gia v\u00e0o c\u00e1c h\u00e0nh vi kh\u00f4ng c\u00f4ng b\u1eb1ng nh\u01b0 bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch \u0111\u1ed9c quy\u1ec1n ho\u1eb7c \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>Th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/strong> N\u00f3 y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nhau d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch:<\/strong> N\u00f3 y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng minh b\u1ea1ch h\u01a1n v\u1ec1 c\u00e1c thu\u1eadt to\u00e1n v\u00e0 th\u1ef1c ti\u1ec5n d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/li>\n<li><strong>B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng:<\/strong> Ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u00e0 c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u m\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n<h2>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 Ch\u00e2u \u00c2u Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n<p>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 Ch\u00e2u \u00c2u ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p \u0111\u1eb7t h\u01a1n 20 quy \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh, nh\u1eefng ng\u01b0\u1eddi v\u1eadn h\u00e0nh c\u00e1c d\u1ecbch v\u1ee5 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i (Core Platform Services &#8211; CPS) v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 ng\u01b0\u1eddi g\u00e1c c\u1ed5ng bao g\u1ed3m:<\/p>\n<ul>\n<li>Alphabet (Google, YouTube)<\/li>\n<li>Amazon<\/li>\n<li>Apple<\/li>\n<li>ByteDance (TikTok)<\/li>\n<li>Meta (Facebook, Instagram, Whatsapp)<\/li>\n<li>Microsoft<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i d\u1ecbch v\u1ee5 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i, ch\u00fang bao g\u1ed3m:<\/p>\n<ul>\n<li>H\u1ec7 \u0111i\u1ec1u h\u00e0nh<\/li>\n<li>Tr\u00ecnh duy\u1ec7t<\/li>\n<li>M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>Trung gian (B\u1ea3n \u0111\u1ed3, th\u1ecb tr\u01b0\u1eddng, v.v.)<\/li>\n<li>N-IICS (Messenger)<\/li>\n<li>Qu\u1ea3ng c\u00e1o<\/li>\n<li>T\u00ecm ki\u1ebfm<\/li>\n<li>Chia s\u1ebb video<\/li>\n<\/ul>\n<p>Vi\u1ec7c ch\u1ec9 \u0111\u1ecbnh d\u1ef1a tr\u00ean quy m\u00f4, s\u1ee9c m\u1ea1nh th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o.<\/p>\n<p>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed, h\u1ecd ph\u1ea3i:<\/p>\n<ul>\n<li>C\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u1ed9i b\u1ed9<\/li>\n<li>Cung c\u1ea5p CPS, \u0111\u00f3 l\u00e0 m\u1ed9t c\u1ed5ng quan tr\u1ecdng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/li>\n<li>C\u00f3 m\u1ed9t v\u1ecb tr\u00ed c\u1ed1 th\u1ee7 v\u00e0 l\u00e2u d\u00e0i<\/li>\n<\/ul>\n<p>Khi m\u1ed9t c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn c\u00e1c ng\u01b0\u1ee1ng c\u1ea7n thi\u1ebft, h\u1ecd ph\u1ea3i th\u00f4ng b\u00e1o cho \u1ee6y ban trong v\u00f2ng hai th\u00e1ng. \u1ee6y ban sau \u0111\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh xem vi\u1ec7c ch\u1ec9 \u0111\u1ecbnh c\u00f3 ph\u00f9 h\u1ee3p hay kh\u00f4ng v\u00e0 th\u1ef1c thi c\u00e1c quy \u0111\u1ecbnh.<\/p>\n<p>C\u0169ng nh\u01b0 c\u00e1c ngh\u0129a v\u1ee5 m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, nh\u1eefng ngh\u0129a v\u1ee5 kh\u00e1c bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>T\u1ef1 \u01b0u ti\u00ean:<\/strong> Nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng kh\u00f4ng th\u1ec3 t\u1ef1 \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang h\u1ecd, mang l\u1ea1i cho h\u1ecd l\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>S\u00e1p nh\u1eadp v\u00e0 mua l\u1ea1i:<\/strong> Nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng ph\u1ea3i th\u00f4ng b\u00e1o cho c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng v\u1ec1 b\u1ea5t k\u1ef3 \u0111\u1ec1 xu\u1ea5t s\u00e1p nh\u1eadp ho\u1eb7c mua l\u1ea1i n\u00e0o c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<li><strong>L\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong> Nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng ph\u1ea3i cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng g\u1ee1 c\u00e0i \u0111\u1eb7t c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n v\u00e0 ch\u1ecdn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng m\u1eb7c \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Gi\u00e1m s\u00e1t v\u00e0 th\u1ef1c thi:<\/strong> Nh\u1eefng ng\u01b0\u1eddi g\u00e1c c\u1ed5ng ph\u1ea3i tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1ec3 gi\u00e1m s\u00e1t vi\u1ec7c tu\u00e2n th\u1ee7 DMA c\u1ee7a h\u1ecd v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd trong c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra.<\/li>\n<\/ul>\n<p>Vi\u1ec7c kh\u00f4ng tu\u00e2n th\u1ee7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn kho\u1ea3n ti\u1ec1n ph\u1ea1t l\u00ean t\u1edbi 10% doanh thu to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty ho\u1eb7c l\u00ean t\u1edbi 20% \u0111\u1ed1i v\u1edbi c\u00e1c h\u00e0nh vi vi ph\u1ea1m l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n<h2>T\u00e1c \u0110\u1ed9ng C\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (DMA) trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t theo hai c\u00e1ch: tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp.<\/p>\n<p>T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp ti\u1ec1m n\u0103ng:<\/p>\n<ul>\n<li><b>T\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh:<\/b> C\u00e1c quy \u0111\u1ecbnh \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong DMA s\u1ebd t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs) b\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng tham gia v\u00e0o c\u00e1c h\u00e0nh vi ch\u1ed1ng c\u1ea1nh tranh c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c \u0111i\u1ec1u kho\u1ea3n thu\u1eadn l\u1ee3i h\u01a1n cho <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span>, ch\u1eb3ng h\u1ea1n nh\u01b0 hoa h\u1ed3ng th\u1ea5p h\u01a1n ho\u1eb7c minh b\u1ea1ch h\u01a1n v\u1ec1 gi\u00e1 c\u1ea3.<\/li>\n<li><b>N\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/b> N\u1ebfu c\u00e1c OTA nh\u01b0 Booking Holdings \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 ng\u01b0\u1eddi g\u00e1c c\u1ed5ng, h\u1ecd s\u1ebd ph\u1ea3i th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> ph\u00e2n ph\u1ed1i h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u k\u00eanh d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a h\u1ecd v\u00e0o b\u1ea5t k\u1ef3 OTA \u0111\u01a1n l\u1ebb n\u00e0o.<\/li>\n<li><b>B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u:<\/b> DMA t\u0103ng c\u01b0\u1eddng b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 minh b\u1ea1ch trong t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch.<\/li>\n<\/ul>\n<p>T\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp ti\u1ec1m n\u0103ng:<\/p>\n<ul>\n<li><b>Ng\u01b0\u1eddi ch\u01a1i m\u1edbi:<\/b> DMA c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn m\u1edbi, cung c\u1ea5p cho <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch ti\u1ec1m n\u0103ng.<\/li>\n<li><b>H\u00e0nh vi \u0111\u1eb7t ph\u00f2ng:<\/b> Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 quy\u1ec1n c\u1ee7a h\u1ecd v\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 C\u00f3 \u00dd Ngh\u0129a G\u00ec \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n?<\/h3>\n<p>M\u1eb7c d\u00f9 \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 kh\u00f4ng nh\u1ea5t thi\u1ebft t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn khi \u0111i\u1ec1u h\u00e0nh <span style=\"color: red;\">ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n, nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i l\u0129nh v\u1ef1c b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n theo d\u00f5i:<\/p>\n<h4>B\u00ecnh \u0110\u1eb3ng Gi\u00e1<\/h4>\n<p>DMA c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ea5m d\u1ee9t c\u00e1c \u0111i\u1ec1u kho\u1ea3n b\u00ecnh \u0111\u1eb3ng gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c thi, c\u00f3 ngh\u0129a l\u00e0 <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n tr\u00ean trang web c\u1ee7a ri\u00eang b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i kh\u1edbp v\u1edbi gi\u00e1 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t OTA nh\u01b0 Expedia.<\/p>\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c OTA c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft h\u01a1n v\u1edbi nhau \u0111\u1ec3 thu h\u00fat <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span>, v\u1edbi s\u1ef1 \u0111a d\u1ea1ng h\u01a1n trong c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng.<\/p>\n<h4>T\u00ecm Ki\u1ebfm<\/h4>\n<p>DMA y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn \u0111\u1ed1i x\u1eed c\u00f4ng b\u1eb1ng v\u1edbi t\u1ea5t c\u1ea3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ng\u0103n ch\u1eb7n h\u1ecd \u01b0u ti\u00ean c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang m\u00ecnh ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111a d\u1ea1ng v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n cho kh\u00e1ch du l\u1ecbch, gi\u00fap c\u00e1c <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> hi\u1ec3n th\u1ecb c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 t\u00f9y ch\u1ecdn c\u1ee7a h\u1ecd cho kh\u00e1ch du l\u1ecbch d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>C\u0169ng s\u1ebd c\u00f3 s\u1ef1 minh b\u1ea1ch l\u1edbn h\u01a1n trong c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm, y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebft l\u1ed9 c\u00e1ch h\u1ecd x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<h3>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Ph\u1ea3n \u1ee8ng V\u1edbi DMA T\u1ea1i Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h3>\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u1edbi DMA t\u1ea1i <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n l\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin. N\u1ebfu b\u1ea1n \u1edf EU, \u0111i\u1ec1u \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. Tuy nhi\u00ean, c\u00e1c khu v\u1ef1c kh\u00e1c c\u00f3 th\u1ec3 xem x\u00e9t DMA v\u00e0 ch\u1ecdn th\u1ef1c hi\u1ec7n lu\u1eadt t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p>M\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean kh\u00e1c \u0111\u1ec3 gi\u00fap \u0111\u1ee1:<\/p>\n<ul>\n<li><b>Xem x\u00e9t h\u1ee3p \u0111\u1ed3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n:<\/b> Ki\u1ec3m tra h\u1ee3p \u0111\u1ed3ng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c OTA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a DMA. N\u1ebfu c\u1ea7n thi\u1ebft, h\u00e3y th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n thu\u1eadn l\u1ee3i h\u01a1n.<\/li>\n<li><b>\u0110a d\u1ea1ng h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n:<\/b> C\u00e2n nh\u1eafc \u0111a d\u1ea1ng h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n ngo\u00e0i vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 l\u1edbn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m x\u00e2y d\u1ef1ng trang web c\u1ee7a ri\u00eang b\u1ea1n, s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng thay th\u1ebf.<\/li>\n<li><b>Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o:<\/b> Lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o trong quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h2>C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 Quy \u0110\u1ecbnh \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 C\u1ee7a EU<\/h2>\n<h3>Trang K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm C\u1ee7a Google Tr\u00f4ng Nh\u01b0 Th\u1ebf N\u00e0o Tr\u01b0\u1edbc V\u00e0 Sau DMA?<\/h3>\n<p>Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google (Search Engine Results Page &#8211; SERP) c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 h\u00ecnh th\u1ee9c tr\u01b0\u1edbc v\u00e0 sau DMA, v\u00ec n\u00f3 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn l\u1edbn, bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3 kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn thu\u1eadt to\u00e1n.<\/p>\n<h3>Ph\u1ea1m Vi C\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 L\u00e0 G\u00ec?<\/h3>\n<p>Ph\u1ea1m vi c\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 bao g\u1ed3m n\u01a1i n\u00f3 ho\u1ea1t \u0111\u1ed9ng, l\u0129nh v\u1ef1c v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 n\u00f3 t\u00e1c \u0111\u1ed9ng v\u00e0 ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m tu\u00e2n th\u1ee7. Hi\u1ec7n t\u1ea1i, \u0111\u00e2y l\u00e0 m\u1ed9t quy \u0111\u1ecbnh c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u, c\u00f3 t\u00ednh \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1eddi g\u00e1c c\u1ed5ng. Ch\u00fang bao g\u1ed3m nh\u1eefng c\u00f4ng ty nh\u01b0 Apple, Microsoft v\u00e0 Google.<\/p>\n<h3>M\u1ee5c Ti\u00eau C\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 L\u00e0 G\u00ec?<\/h3>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 l\u00e0 th\u00fac \u0111\u1ea9y c\u1ea1nh tranh c\u00f4ng b\u1eb1ng, b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 trong Li\u00ean minh Ch\u00e2u \u00c2u.<\/p>\n<p>B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn l\u1edbn, n\u00f3 s\u1ebd gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ee9c m\u1ea1nh ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c c\u00f4ng ty n\u00e0y v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c k\u00ecm h\u00e3m s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea1nh tranh.<\/p>\n<h3>L\u1ee3i \u00cdch C\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 L\u00e0 G\u00ec?<\/h3>\n<p>L\u1ee3i \u00edch c\u1ee7a \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 bao g\u1ed3m th\u00fac \u0111\u1ea9y m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh c\u00f4ng b\u1eb1ng h\u01a1n, c\u1ea1nh tranh l\u00e0nh m\u1ea1nh h\u01a1n trong l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1, d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea3o v\u1ec7 v\u00e0 minh b\u1ea1ch d\u1eef li\u1ec7u t\u1ed1t h\u01a1n, \u00edt m\u1ea5t c\u00e2n b\u1eb1ng quy\u1ec1n l\u1ef1c h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd h\u01a1n \u1edf EU.<\/p>\n<h3>Ai L\u00e0 Ng\u01b0\u1eddi G\u00e1c C\u1ed5ng Trong \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1?<\/h3>\n<p>Ng\u01b0\u1eddi g\u00e1c c\u1ed5ng theo \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn l\u1edbn c\u00f3 s\u1ee9c m\u1ea1nh v\u00e0 \u1ea3nh h\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi g\u00e1c c\u1ed5ng do kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 d\u1eef li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 quan tr\u1ecdng.<\/p>\n<p>V\u00ed d\u1ee5 bao g\u1ed3m Google, Meta, Amazon, Apple v\u00e0 Microsoft.<\/p>\n<h3>Khi N\u00e0o \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 \u0110\u01b0\u1ee3c \u0110\u1ec1 Xu\u1ea5t?<\/h3>\n<p>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 \u0111\u01b0\u1ee3c \u1ee6y ban Ch\u00e2u \u00c2u \u0111\u1ec1 xu\u1ea5t v\u00e0o th\u00e1ng 12 n\u0103m 2020 v\u00e0 \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u v\u00e0o th\u00e1ng 12 n\u0103m 2022.<\/p>\n<h3>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 D\u00e0nh Cho Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i L\u00e0 G\u00ec?<\/h3>\n<p>\u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 kh\u00f4ng d\u00e0nh ri\u00eang cho truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a lu\u1eadt ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn l\u1edbn, bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<h3>C\u00e1c Y\u00eau C\u1ea7u V\u1ec1 S\u1ef1 \u0110\u1ed3ng \u00dd \u0110\u1ed1i V\u1edbi DMA L\u00e0 G\u00ec?<\/h3>\n<p>DMA kh\u00f4ng c\u00f3 c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 v\u1ec1 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, n\u00f3 \u00e1p \u0111\u1eb7t c\u00e1c ngh\u0129a v\u1ee5 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi g\u00e1c c\u1ed5ng ph\u1ea3i minh b\u1ea1ch v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u00e0 ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho m\u1ed9t s\u1ed1 m\u1ee5c \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p>V\u00ec v\u1eady, khi n\u00f3i \u0111\u1ebfn c\u00e1c quy \u0111\u1ecbnh, s\u1ef1 tu\u00e2n th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp <span style=\"color: red;\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00e0nh c\u00f4ng?\u00a0C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng minh&#8230;<\/p>\n<h3 data-start=\"0\" data-end=\"78\"><strong data-start=\"4\" data-end=\"76\">Booking.com v\u00e0 c\u00e1c k\u00eanh OTA c\u00f3 ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0110\u1ea1o lu\u1eadt DMA kh\u00f4ng?<\/strong><\/h3>\n<p data-start=\"80\" data-end=\"329\">Hi\u1ec7n t\u1ea1i, <strong data-start=\"90\" data-end=\"197\">Booking.com v\u00e0 c\u00e1c k\u00eanh OTA (Online Travel Agencies) nh\u01b0 Expedia, Agoda, Traveloka, Viator, Tripadvisor<\/strong> ch\u01b0a n\u1eb1m trong danh s\u00e1ch ch\u00ednh th\u1ee9c c\u1ee7a c\u00e1c &#8220;ng\u01b0\u1eddi g\u00e1c c\u1ed5ng&#8221; (gatekeepers) theo <strong data-start=\"278\" data-end=\"319\">\u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA)<\/strong> c\u1ee7a EU.<\/p>\n<p data-start=\"331\" data-end=\"407\">Tuy nhi\u00ean, Booking.com c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u0111i\u1ec1u ch\u1ec9nh b\u1edfi DMA trong t\u01b0\u01a1ng lai v\u00ec:<\/p>\n<ul data-start=\"408\" data-end=\"624\">\n<li data-start=\"408\" data-end=\"479\">Booking Holdings l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng OTA l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/li>\n<li data-start=\"480\" data-end=\"624\">EU \u0111ang xem x\u00e9t b\u1ed5 sung Booking.com v\u00e0o danh s\u00e1ch &#8220;ng\u01b0\u1eddi g\u00e1c c\u1ed5ng&#8221; t\u1eeb <strong data-start=\"552\" data-end=\"570\">2024 ho\u1eb7c 2025<\/strong> do th\u1ecb ph\u1ea7n qu\u00e1 l\u1edbn trong ng\u00e0nh du l\u1ecbch tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<h3 data-start=\"626\" data-end=\"688\"><strong data-start=\"630\" data-end=\"686\">OTA c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi DMA theo nh\u1eefng c\u00e1ch n\u00e0o?<\/strong><\/h3>\n<p data-start=\"689\" data-end=\"823\">D\u00f9 ch\u01b0a ch\u00ednh th\u1ee9c b\u1ecb \u0111i\u1ec1u ch\u1ec9nh, c\u00e1c quy \u0111\u1ecbnh c\u1ee7a DMA c\u00f3 th\u1ec3 gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Booking.com v\u00e0 c\u00e1c OTA theo c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n<ol data-start=\"825\" data-end=\"1993\">\n<li data-start=\"825\" data-end=\"1093\">\n<p data-start=\"828\" data-end=\"863\"><strong data-start=\"828\" data-end=\"861\">H\u1ea1n ch\u1ebf \u01b0u ti\u00ean d\u1ecbch v\u1ee5 ri\u00eang<\/strong><\/p>\n<ul data-start=\"867\" data-end=\"1093\">\n<li data-start=\"867\" data-end=\"1010\">N\u1ebfu Booking.com b\u1ecb li\u1ec7t k\u00ea l\u00e0 &#8220;ng\u01b0\u1eddi g\u00e1c c\u1ed5ng&#8221;, h\u1ecd c\u00f3 th\u1ec3 b\u1ecb c\u1ea5m <strong data-start=\"934\" data-end=\"971\">\u01b0u ti\u00ean hi\u1ec3n th\u1ecb kh\u00e1ch s\u1ea1n n\u00e0o \u0111\u00f3<\/strong> ch\u1ec9 v\u00ec kh\u00e1ch s\u1ea1n \u0111\u00f3 tr\u1ea3 ph\u00ed cao h\u01a1n.<\/li>\n<li data-start=\"1014\" data-end=\"1093\">C\u00e1c OTA c\u00f3 th\u1ec3 ph\u1ea3i thay \u0111\u1ed5i thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1095\" data-end=\"1344\">\n<p data-start=\"1098\" data-end=\"1137\"><strong data-start=\"1098\" data-end=\"1135\">Minh b\u1ea1ch v\u1ec1 d\u1eef li\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/p>\n<ul data-start=\"1141\" data-end=\"1344\">\n<li data-start=\"1141\" data-end=\"1248\">Booking.com v\u00e0 c\u00e1c OTA c\u00f3 th\u1ec3 b\u1ecb y\u00eau c\u1ea7u c\u00f4ng khai <strong data-start=\"1194\" data-end=\"1245\">c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch s\u1ea1n v\u00e0 ng\u01b0\u1eddi d\u00f9ng<\/strong>.<\/li>\n<li data-start=\"1252\" data-end=\"1344\">Kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p d\u00f9ng d\u1eef li\u1ec7u kh\u00e1ch s\u1ea1n \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho d\u1ecbch v\u1ee5 ho\u1eb7c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1346\" data-end=\"1643\">\n<p data-start=\"1349\" data-end=\"1395\"><strong data-start=\"1349\" data-end=\"1393\">H\u1ea1n ch\u1ebf \u0111\u1ed9c quy\u1ec1n v\u00e0 \u0111i\u1ec1u kho\u1ea3n b\u1ea5t c\u00f4ng<\/strong><\/p>\n<ul data-start=\"1399\" data-end=\"1643\">\n<li data-start=\"1399\" data-end=\"1543\">Booking.com t\u1eebng b\u1ecb EU ch\u1ec9 tr\u00edch v\u00ec <strong data-start=\"1437\" data-end=\"1465\">\u0111i\u1ec1u kho\u1ea3n &#8220;Rate Parity&#8221;<\/strong>, y\u00eau c\u1ea7u kh\u00e1ch s\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/li>\n<li data-start=\"1547\" data-end=\"1643\">DMA c\u00f3 th\u1ec3 bu\u1ed9c Booking.com ng\u1eebng ch\u00ednh s\u00e1ch n\u00e0y, gi\u00fap kh\u00e1ch s\u1ea1n c\u00f3 quy\u1ec1n \u0111\u1eb7t gi\u00e1 t\u1ef1 do h\u01a1n.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1645\" data-end=\"1993\">\n<p data-start=\"1648\" data-end=\"1703\"><strong data-start=\"1648\" data-end=\"1701\">\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch OTA h\u1ee3p t\u00e1c v\u1edbi Google &amp; Apple<\/strong><\/p>\n<ul data-start=\"1707\" data-end=\"1993\">\n<li data-start=\"1707\" data-end=\"1823\">N\u1ebfu Google ph\u1ea3i <strong data-start=\"1725\" data-end=\"1756\">ng\u1eebng \u01b0u ti\u00ean Google Travel<\/strong> tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm do DMA, Booking.com c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i.<\/li>\n<li data-start=\"1827\" data-end=\"1993\">N\u1ebfu Apple ph\u1ea3i cho ph\u00e9p <strong data-start=\"1853\" data-end=\"1897\">c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng OTA b\u00ean ngo\u00e0i App Store<\/strong> (sideloading), c\u00e1c OTA c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng m\u00e0 kh\u00f4ng b\u1ecb m\u1ea5t ph\u00ed hoa h\u1ed3ng 30% cho Apple.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-start=\"1995\" data-end=\"2012\"><strong data-start=\"1999\" data-end=\"2010\">T\u00f3m l\u1ea1i<\/strong><\/h3>\n<p data-start=\"2013\" data-end=\"2316\">Booking.com ch\u01b0a ph\u1ea3i l\u00e0 &#8220;ng\u01b0\u1eddi g\u00e1c c\u1ed5ng&#8221; theo DMA, nh\u01b0ng c\u00f3 th\u1ec3 b\u1ecb \u0111\u01b0a v\u00e0o danh s\u00e1ch trong t\u01b0\u01a1ng lai. D\u00f9 kh\u00f4ng ch\u1ecbu t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, c\u00e1c quy \u0111\u1ecbnh c\u1ee7a DMA c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch Booking.com v\u00e0 c\u00e1c OTA v\u1eadn h\u00e0nh, \u0111\u1eb7c bi\u1ec7t v\u1ec1 <strong data-start=\"2237\" data-end=\"2313\">x\u1ebfp h\u1ea1ng kh\u00e1ch s\u1ea1n, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, v\u00e0 \u0111i\u1ec1u kho\u1ea3n h\u1ee3p t\u00e1c v\u1edbi kh\u00e1ch s\u1ea1n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng D\u1eabn \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (DMA) Cho Kh\u00e1ch S\u1ea1n T\u1ea1i Ch\u00e2u \u00c2u \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (DMA) L\u00e0 G\u00ec? \u0110\u1ea1o Lu\u1eadt Th\u1ecb Tr\u01b0\u1eddng K\u1ef9 Thu\u1eadt S\u1ed1 (Digital Markets Act &#8211; DMA) l\u00e0 m\u1ed9t quy \u0111\u1ecbnh trong Li\u00ean minh Ch\u00e2u \u00c2u (EU) nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0m cho th\u1ecb tr\u01b0\u1eddng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":450243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-450239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=450239"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450239\/revisions"}],"predecessor-version":[{"id":450259,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450239\/revisions\/450259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/450243"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=450239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=450239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=450239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}