{"id":450208,"date":"2025-03-15T10:03:09","date_gmt":"2025-03-15T10:03:09","guid":{"rendered":"https:\/\/otavietnam.com\/?p=450208"},"modified":"2025-03-15T10:03:09","modified_gmt":"2025-03-15T10:03:09","slug":"bi-quyet-tang-thu-hang-tripadvisor-cho-khach-san-cua-ban","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-tang-thu-hang-tripadvisor-cho-khach-san-cua-ban\/","title":{"rendered":"B\u00ed quy\u1ebft t\u0103ng th\u1ee9 h\u1ea1ng TripAdvisor cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n"},"content":{"rendered":"

T\u0103ng Th\u1ee9 H\u1ea1ng TripAdvisor: Y\u1ebfu T\u1ed1 C\u1ea7n Thi\u1ebft Cho S\u1ef1 Ph\u00e1t Tri\u1ec3n Kh\u00e1ch S\u1ea1n<\/h1>\n

TripAdvisor l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao th\u1ee9 h\u1ea1ng l\u1ea1i quan tr\u1ecdng?<\/h2>\n

\n Th\u1ee9 h\u1ea1ng tr\u00ean TripAdvisor l\u00e0 th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. N\u00f3 ph\u1ea3n \u00e1nh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong khu v\u1ef1c, d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.
\n Th\u1ee9 h\u1ea1ng cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00fa \u00fd v\u00e0 l\u1ef1a ch\u1ecdn h\u01a1n.<\/underline>\n <\/p>\n

\n Th\u1ee9 h\u1ea1ng TripAdvisor ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh m\u1edbi c\u1ee7a ch\u00fang. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n,
\n c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n c\u00e0ng cao.<\/strong\n >Th\u1ee9 h\u1ea1ng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 m\u00e0 c\u00f2n l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/p>\n

\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1ch thu\u1eadt to\u00e1n c\u1ee7a TripAdvisor ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.<\/strong\n >\n <\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a th\u1ee9 h\u1ea1ng TripAdvisor \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n<\/h2>\n

\n Th\u1ee9 h\u1ea1ng cao tr\u00ean TripAdvisor c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.
\n M\u1ed7i t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 s\u1ef1 quan t\u00e2m chu \u0111\u00e1o \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.<\/underline>\n <\/p>\n

Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a TripAdvisor<\/h3>\n

\n TripAdvisor \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i quan tr\u1ecdng trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng, mang \u0111\u1ebfn tin t\u1ed1t cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n.
\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean TripAdvisor:<\/strong\n >\n <\/p>\n

1. \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n

\n Ng\u00e0y nay, kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd nhanh ch\u00f3ng h\u01a1n bao gi\u1edd h\u1ebft.
\n N\u0103m 2006, TripAdvisor ch\u1ec9 c\u00f3 6 tri\u1ec7u \u0111\u00e1nh gi\u00e1, nh\u01b0ng con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean h\u01a1n 350 tri\u1ec7u, v\u1edbi 200 \u0111\u00e1nh gi\u00e1 v\u00e0 h\u00ecnh \u1ea3nh m\u1edbi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o m\u1ed7i ph\u00fat.<\/underline>
\n S\u1ef1 b\u00f9ng n\u1ed5 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 \u0111\u00e3 d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng “leo h\u1ea1ng nhanh”.\n <\/p>\n

\n \u0110\u00e3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p c\u00e1c kh\u00e1ch s\u1ea1n m\u1edbi ni\u00eam y\u1ebft nhanh ch\u00f3ng leo l\u00ean top \u0111\u1ea7u sau khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 5 sao \u0111\u1ea7u ti\u00ean. Tuy nhi\u00ean, khi c\u00f3 th\u00eam \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ee9 h\u1ea1ng th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh tr\u1edf l\u1ea1i. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, TripAdvisor \u0111\u00e3 ph\u00e2n t\u00edch h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00e1nh gi\u00e1.\n <\/p>\n

2. Thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn<\/h4>\n

\n \u0110\u1ec3 c\u1ea3i thi\u1ec7n thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng, TripAdvisor \u0111\u00e3 ph\u00e2n t\u00edch h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00e1nh gi\u00e1 trong 15 n\u0103m qua, nghi\u00ean c\u1ee9u c\u00e1ch x\u1ebfp h\u1ea1ng c\u1ee7a c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa thay \u0111\u1ed5i theo th\u1eddi gian.
\n K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n.<\/strong\n >\u0110i\u1ec1u n\u00e0y gi\u00fap \u1ed5n \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng “leo h\u1ea1ng” nhanh ch\u00f3ng v\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng ch\u00ednh x\u00e1c h\u01a1n cho kh\u00e1ch du l\u1ecbch.\n <\/p>\n

\n TripAdvisor \u0111\u00e3 th\u1eed nghi\u1ec7m k\u1ef9 l\u01b0\u1ee1ng thu\u1eadt to\u00e1n n\u00e0y c\u1ea3 n\u1ed9i b\u1ed9 v\u00e0 th\u00f4ng qua ph\u00e2n t\u00edch c\u00e1ch kh\u00e1ch du l\u1ecbch t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web khi tri\u1ec3n khai d\u1ea7n d\u1ea7n.\n <\/p>\n

3. Ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh m\u1edbi v\u00e0 s\u1ed1 l\u01b0\u1ee3ng<\/h4>\n

\n Ph\u01b0\u01a1ng ph\u00e1p x\u1ebfp h\u1ea1ng c\u1ee7a TripAdvisor v\u1eabn d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1 ch\u00ednh: ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh m\u1edbi v\u00e0 s\u1ed1 l\u01b0\u1ee3ng.<\/strong\n >V\u1eady TripAdvisor \u0111\u1ecbnh ngh\u0129a nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?\n <\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng<\/h5>\n

\n N\u1ebfu c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c gi\u1eefa hai c\u01a1 s\u1edf l\u01b0u tr\u00fa l\u00e0 nh\u01b0 nhau, c\u01a1 s\u1edf n\u00e0o c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 4 v\u00e0 5 sao h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n so v\u1edbi c\u01a1 s\u1edf c\u00f3 x\u1ebfp h\u1ea1ng th\u1ea5p h\u01a1n.\n <\/p>\n

T\u00ednh m\u1edbi<\/h5>\n

\n TripAdvisor cho r\u1eb1ng c\u00e1c \u0111\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch so v\u1edbi c\u00e1c \u0111\u00e1nh gi\u00e1 c\u0169 h\u01a1n, v\u00ec v\u1eady c\u00e1c \u0111\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n.\n <\/p>\n

S\u1ed1 l\u01b0\u1ee3ng<\/h5>\n

\n Nhi\u1ec1u \u0111\u00e1nh gi\u00e1 gi\u00fap kh\u00e1ch du l\u1ecbch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin h\u01a1n.
\n TripAdvisor cho bi\u1ebft m\u1ed9t kh\u00e1ch s\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 h\u01a1n c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c, ch\u1ec9 c\u1ea7n \u0111\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh m\u1ed9t c\u00e1ch th\u1ed1ng k\u00ea ch\u00ednh x\u00e1c v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/underline>\n <\/p>\n

4. Tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p<\/h4>\n

\n B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng v\u00ec \u0111\u00e3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n.<\/strong\n >Thu\u1eadt to\u00e1n m\u1edbi \u0111\u00e1nh gi\u00e1 cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi c\u1ee7a b\u1ea1n. Do \u0111\u00f3, b\u1ea1n c\u00e0ng mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch.\n <\/p>\n

\n TripAdvisor gi\u1ea3i th\u00edch: \u201cM\u1ed9t c\u01a1 s\u1edf c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u1ed1t nh\u1ea5t qu\u00e1n s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n so v\u1edbi m\u1ed9t c\u01a1 s\u1edf c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1, m\u1ed9t s\u1ed1 t\u1ed1t v\u00e0 m\u1ed9t s\u1ed1 x\u1ea5u, n\u1ebfu m\u1ecdi th\u1ee9 kh\u00e1c \u0111\u1ec1u nh\u01b0 nhau. \u0110i\u1ec1u n\u00e0y l\u00e0 do ch\u00fang t\u00f4i c\u00f3 th\u1ec3 tin t\u01b0\u1edfng h\u01a1n v\u00e0o x\u1ebfp h\u1ea1ng c\u1ee7a m\u00ecnh n\u1ebfu m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch du l\u1ecbch b\u00e1o c\u00e1o nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n t\u1ea1i c\u01a1 s\u1edf \u0111\u00f3.\u201d\n <\/p>\n

5. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng g\u1ea7n \u0111\u00e2y nh\u1ea5t<\/h4>\n

\n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n \u0111ang d\u1ef1a v\u00e0o nh\u1eefng \u0111\u00e1nh gi\u00e1 tuy\u1ec7t v\u1eddi t\u1eeb n\u0103m 2010, th\u00ec thu\u1eadt to\u00e1n m\u1edbi s\u1ebd kh\u00f4ng c\u00f3 l\u1ee3i cho b\u1ea1n v\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.
\n TripAdvisor \u0111\u00e1nh gi\u00e1 cao nhi\u1ec1u \u0111\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y h\u01a1n v\u00ec ch\u00fang mang l\u1ea1i cho trang web s\u1ef1 tin t\u01b0\u1edfng v\u00e0o tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i c\u1ee7a c\u01a1 s\u1edf.<\/underline>
\n N\u1ebfu c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n c\u0169 h\u01a1n ph\u1ea7n l\u1edbn nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, h\u00e3y c\u1ed1 g\u1eafng \u0111\u0103ng c\u00e1c \u0111\u00e1nh gi\u00e1 m\u1edbi tr\u1ef1c tuy\u1ebfn.\n <\/p>\n

6. C\u00e1c c\u01a1 s\u1edf nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 c\u1ea1nh tranh<\/h4>\n

\n TripAdvisor kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00e1c c\u01a1 s\u1edf nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u01a1 s\u1edf l\u1edbn h\u01a1n.
\n M\u1eb7c d\u00f9 trang web nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c c\u01a1 s\u1edf nh\u1ecf h\u01a1n c\u00f3 xu h\u01b0\u1edbng c\u00f3 \u00edt \u0111\u00e1nh gi\u00e1 h\u01a1n (do s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u00edt h\u01a1n), nh\u01b0ng tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n d\u1eabn \u0111\u1ebfn vi\u1ec7c nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u00e0 vi\u1ebft \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.<\/strong\n >\n <\/p>\n

7. Lu\u00f4n tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1<\/h4>\n

\n Tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 v\u00e0 ghi nh\u1eadn c\u1ea3 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng trong t\u01b0\u01a1ng lai.
\n Ph\u1ea3n h\u1ed3i t\u1eeb ban qu\u1ea3n l\u00fd kh\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ebfn thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn.<\/underline>\n <\/p>\n

\n Tuy nhi\u00ean, TripAdvisor cho bi\u1ebft ph\u1ea3n h\u1ed3i v\u1eabn c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n: \u201cC\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y 85% kh\u00e1ch du l\u1ecbch cho bi\u1ebft ph\u1ea3n h\u1ed3i chu \u0111\u00e1o \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u00e1nh gi\u00e1 c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t kh\u00e1ch s\u1ea1n v\u00e0 65% tuy\u00ean b\u1ed1 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng m\u1ed9t kh\u00e1ch s\u1ea1n tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 h\u01a1n l\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady.\u201d\n <\/p>\n

8. Meta-pesquisa (T\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p)<\/h4>\n

\n M\u1ed1i quan h\u1ec7 kinh doanh c\u1ee7a b\u1ea1n v\u1edbi TripAdvisor kh\u00f4ng quan tr\u1ecdng. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi TripAdvisor, bao g\u1ed3m c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng
\n meta-pesquisa<\/span><\/a>, \u0111\u1eb7t ph\u00f2ng t\u1ee9c th\u00ec v\u00e0 danh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u00e1c \u0111\u1ed9ng n\u00e0o \u0111\u1ebfn x\u1ebfp h\u1ea1ng c\u1ee7a c\u01a1 s\u1edf c\u1ee7a b\u1ea1n, v\u1ed1n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n l\u1ea1i h\u00e0ng ng\u00e0y.\n <\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean TripAdvisor<\/h2>\n

\n C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean TripAdvisor bao g\u1ed3m vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/strong\n >D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc th\u1ef1c t\u1ebf \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n:\n <\/p>\n

1. Cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t<\/h3>\n

\n V\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i b\u1eb1ng c\u00e1ch n\u1ed7 l\u1ef1c h\u01a1n n\u1eefa trong d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, cho d\u00f9 \u0111\u00f3 l\u00e0 ghi nh\u1edb t\u00ean c\u1ee7a kh\u00e1ch, \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t hay cung c\u1ea5p c\u00e1c l\u1ee3i \u00edch b\u1ea5t ng\u1edd.
\n Nh\u1eefng c\u1eed ch\u1ec9 nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng \u0111\u00e1nh gi\u00e1 tuy\u1ec7t v\u1eddi.<\/underline>
\n \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 nh\u00f3m c\u1ee7a b\u1ea1n. Do \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, v\u00ec m\u1ed9t nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, chu \u0111\u00e1o v\u00e0 c\u00f3 kinh nghi\u1ec7m s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho kh\u00e1ch h\u00e0ng.\n <\/p>\n

2. Khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1<\/h3>\n

\n Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 khi h\u1ecd h\u00e0i l\u00f2ng nh\u1ea5t, th\u01b0\u1eddng l\u00e0 khi tr\u1ea3 ph\u00f2ng ho\u1eb7c sau khi gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o trong th\u1eddi gian l\u01b0u tr\u00fa. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n, b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1, v\u00ed d\u1ee5: b\u1eb1ng c\u00e1ch g\u1eedi email theo d\u00f5i c\u00f3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang TripAdvisor c\u1ee7a b\u1ea1n.\n <\/p>\n

3. Tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1<\/h3>\n

\n H\u00e3y nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p khi tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1, c\u1ea3 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c. C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng v\u00ec ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u00e0 n\u1ebfu c\u00f3 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u00e0 chuy\u00ean nghi\u1ec7p.
\n H\u00e3y cho th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang l\u1eafng nghe, b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong c\u00e1c \u0111\u00e1nh gi\u00e1.<\/strong\n >\u0110i\u1ec1u n\u00e0y cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n cam k\u1ebft c\u1ea3i thi\u1ec7n.\n <\/p>\n

4. Lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin c\u1ee7a b\u1ea1n<\/h3>\n

\n \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi ti\u1ebft v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng tin li\u00ean h\u1ec7, ti\u1ec7n nghi v\u00e0 h\u00ecnh \u1ea3nh, \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 ch\u00ednh x\u00e1c tr\u00ean h\u1ed3 s\u01a1 TripAdvisor c\u1ee7a b\u1ea1n, v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao t\u00ednh minh b\u1ea1ch v\u00e0 bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec mong \u0111\u1ee3i.
\n Th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea5t k\u1ef3 s\u1ef1 \u0111\u1ed5i m\u1edbi, d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c thay \u0111\u1ed5i quan tr\u1ecdng n\u00e0o.<\/underline>\n <\/p>\n

5. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd<\/h3>\n

\n N\u1ebfu kh\u00e1ch h\u00e0ng n\u00eau ra m\u1ed1i lo ng\u1ea1i trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd, h\u00e3y gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, v\u00ec vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngay l\u1eadp t\u1ee9c c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t \u0111\u00e1nh gi\u00e1 c\u00f3 kh\u1ea3 n\u0103ng ti\u00eau c\u1ef1c th\u00e0nh m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.
\n B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng n\u00e9t \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c nh\u1eefng ti\u1ec7n nghi nh\u1ecf m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb v\u00e0 mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1eddi khuy\u00ean \u0111\u1ecba ph\u01b0\u01a1ng, ti\u1ec7n nghi \u0111\u1eb7c bi\u1ec7t ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/strong\n >\n <\/p>\n

6. Theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

\n H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t, b\u1eb1ng c\u00e1ch quan s\u00e1t nh\u1eefng g\u00ec c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao nh\u1ea5t trong khu v\u1ef1c c\u1ee7a b\u1ea1n \u0111ang l\u00e0m.
\n Quan s\u00e1t nh\u1eefng g\u00ec \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u00e0 xem x\u00e9t vi\u1ec7c \u00e1p d\u1ee5ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.<\/underline>
\n Ph\u00e2n bi\u1ec7t \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c n\u00eau b\u1eadt trong giao ti\u1ebfp v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.\n <\/p>\n

L\u00e0m th\u1ebf n\u00e0o m\u00e0 t\u00f4i b\u1ecb t\u1ee5t h\u1ea1ng tr\u00ean TripAdvisor?<\/h2>\n

\n Th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean TripAdvisor c\u00f3 th\u1ec3 gi\u1ea3m do m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh: gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c \u0111\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y, nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c ch\u01b0a \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi \u0111\u00fang c\u00e1ch ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c h\u01a1n.
\n N\u1ebfu th\u00f4ng tin h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c n\u1ebfu b\u1ea1n \u0111\u00e3 g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o trong d\u1ecbch v\u1ee5, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o x\u1ebfp h\u1ea1ng th\u1ea5p h\u01a1n.<\/strong\n >\n <\/p>\n

\n \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng tr\u00ean TripAdvisor l\u00e0 r\u1ea5t quan tr\u1ecdng. N\u00f3i chung, b\u1ea1n c\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 x\u1ebfp h\u1ea1ng\/\u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u00ec kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean TripAdvisor gi\u1ea3m c\u00e0ng \u00edt.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u0103ng Th\u1ee9 H\u1ea1ng TripAdvisor: Y\u1ebfu T\u1ed1 C\u1ea7n Thi\u1ebft Cho S\u1ef1 Ph\u00e1t Tri\u1ec3n Kh\u00e1ch S\u1ea1n TripAdvisor l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao th\u1ee9 h\u1ea1ng l\u1ea1i quan tr\u1ecdng? Th\u1ee9 h\u1ea1ng tr\u00ean TripAdvisor l\u00e0 th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. N\u00f3 ph\u1ea3n \u00e1nh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i […]<\/p>\n","protected":false},"author":1,"featured_media":450212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-450208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=450208"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450208\/revisions"}],"predecessor-version":[{"id":450223,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/450208\/revisions\/450223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/450212"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=450208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=450208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=450208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}