{"id":448327,"date":"2025-03-08T13:08:37","date_gmt":"2025-03-08T13:08:37","guid":{"rendered":"https:\/\/otavietnam.com\/goppar-la-gi-cach-tinh-goppar-hieu-qua-cho-khach-san\/"},"modified":"2025-03-08T13:08:37","modified_gmt":"2025-03-08T13:08:37","slug":"goppar-la-gi-cach-tinh-goppar-hieu-qua-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/goppar-la-gi-cach-tinh-goppar-hieu-qua-cho-khach-san\/","title":{"rendered":"GOPPAR l\u00e0 g\u00ec? C\u00e1ch t\u00ednh GOPPAR hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

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\n<\/p>\n

GOPPAR L\u00e0 G\u00ec v\u00e0 C\u00e1ch T\u00ednh GOPPAR Cho Kh\u00e1ch S\u1ea1n?<\/h1>\n

GOPPAR l\u00e0 g\u00ec?<\/h2>\n
\n GOPPAR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Gross Operating Profit Per Available Room<\/span>, c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1
\n quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh t\u1ed5ng th\u1ec3. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng
\n GOPPAR \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 GOPPAR gi\u00fap kh\u00e1ch s\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n, \u0111\u1ea3m b\u1ea3o t\u0103ng
\n tr\u01b0\u1edfng b\u1ec1n v\u1eefng.\n <\/p>\n
\n GOPPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 theo d\u00f5i th\u01b0\u1eddng xuy\u00ean n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a kh\u00e1ch s\u1ea1n. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0
\n RevPAR<\/a> ho\u1eb7c TrevPAR<\/a>, GOPPAR cho ph\u00e9p b\u1ea1n xem x\u00e9t c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 doanh thu v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh h\u01a1n
\n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.\n <\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh GOPPAR<\/h2>\n
\n GOPPAR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p (GOP) cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n (TAR) trong kh\u00e1ch s\u1ea1n. C\u00f4ng th\u1ee9c GOPPAR nh\u01b0 sau:\n <\/p>\n
\n GOPPAR = GOP \/ TAR<\/strong>\n <\/p>\n
\n Trong \u0111\u00f3:<\/p>\n
\n
\n GOP (Gross Operating Profit):<\/strong> L\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ed5ng doanh thu tr\u1eeb \u0111i t\u1ed5ng chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng. Doanh thu bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c
\n ngu\u1ed3n thu, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1eeb ph\u00f2ng, \u1ea9m th\u1ef1c<\/a> v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c, tr\u1eeb \u0111i c\u00e1c chi ph\u00ed nh\u01b0 nh\u00e2n c\u00f4ng, ti\u1ec7n \u00edch v\u00e0 b\u1ea3o tr\u00ec.\n <\/li>\n
TAR (Total Available Rooms):<\/strong> T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n \u0111\u1ec3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<\/ul>\n
\n V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng GOPPAR trong m\u1ed9t n\u0103m:<\/p>\n
\n
100 ph\u00f2ng x 365 ng\u00e0y trong m\u1ed9t n\u0103m = 36.500 ph\u00f2ng c\u00f3 s\u1eb5n trong n\u0103m<\/li>\n
T\u1ed5ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n, bao g\u1ed3m doanh thu ph\u00f2ng, \u0103n u\u1ed1ng, v.v. = 6 tri\u1ec7u \u0111\u00f4 la<\/li>\n
Chi ph\u00ed bao g\u1ed3m v\u1eadt t\u01b0 v\u00e0 l\u01b0\u01a1ng, v.v. = 2,5 tri\u1ec7u \u0111\u00f4 la<\/li>\n
GOP = 3,5 tri\u1ec7u \u0111\u00f4 la<\/li>\n
GOPPAR = 3,5 tri\u1ec7u \u0111\u00f4 la \/ 36.500 = 96 \u0111\u00f4 la<\/li>\n<\/ul>\n
\n \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 trong n\u0103m \u0111\u00e3 ch\u1ecdn, m\u1ed7i ph\u00f2ng ri\u00eang l\u1ebb t\u1ea1o ra l\u1ee3i nhu\u1eadn trung b\u00ecnh l\u00e0 96 \u0111\u00f4 la.\n <\/p>\n $\"Ota$ \n
T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c GOPPAR cho kh\u00e1ch s\u1ea1n?<\/h2>\n
\n GOPPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f3 l\u1ee3i \u0111\u1ec3 xem x\u00e9t v\u00ec n\u00f3 kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 doanh thu m\u00e0 b\u1ea1n \u0111ang t\u1ea1o ra tr\u00ean m\u1ed7i ph\u00f2ng m\u00e0 c\u00f2n c\u1ea3 chi ph\u00ed li\u00ean quan \u0111\u1ebfn
\n vi\u1ec7c t\u1ea1o ra doanh thu n\u00e0y. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch s\u1ea1n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3.\n <\/p>\n
\n Vi\u1ec7c theo d\u00f5i th\u01b0\u1eddng xuy\u00ean cho b\u1ea1n c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a m\u00ecnh tr\u00ean \u0111\u01b0\u1eddng \u0111i, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ecm ra c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1eaft
\n gi\u1ea3m chi ph\u00ed m\u00e0 kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng b\u1ea5t l\u1ee3i \u0111\u1ebfn d\u1ecbch v\u1ee5.\n <\/p>\n
\n V\u00ed d\u1ee5: m\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i trong c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea5p cao nh\u01b0 gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y<\/a>, nh\u01b0ng c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 qu\u00e1 nhi\u1ec1u chi ph\u00ed.
\n Nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn – trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, b\u1ea1n c\u00f3 c\u1ea7n s\u1ed1 gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean nh\u01b0 b\u00ecnh th\u01b0\u1eddng kh\u00f4ng? C\u00f3 l\u1ebd c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3
\n ti\u1ebft ki\u1ec7m ti\u1ec1n<\/a> v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.\n <\/p>\n
L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng t\u00ednh to\u00e1n GOPPAR cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h2>\n
Hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh<\/h3>\n
\n S\u1eed d\u1ee5ng t\u00ednh to\u00e1n GOPPAR cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c, GOPPAR xem x\u00e9t c\u1ea3 doanh thu v\u00e0 chi
\n ph\u00ed ho\u1ea1t \u0111\u1ed9ng, cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 m\u1ed9t l\u1ea7n \u0111\u1ecdc t\u1ee9c th\u00ec (v\u00e0 \u0111i\u1ec3m so s\u00e1nh) v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang
\n ho\u1ea1t \u0111\u1ed9ng.\n <\/p>\n
L\u1ee3i nhu\u1eadn ph\u00f2ng<\/h3>\n
\n Th\u00f4ng th\u01b0\u1eddng, GOPPAR \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t s\u1ed1 li\u1ec7u to\u00e0n di\u1ec7n, to\u00e0n kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, c\u00f3 th\u1ec3 t\u00ednh to\u00e1n GOPPAR cho c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau (v\u00ed d\u1ee5: ph\u00f2ng ti\u00eau chu\u1ea9n so v\u1edbi
\n suite), n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng (v\u00ed d\u1ee5: b\u1ea3o tr\u00ec, nh\u00e2n s\u1ef1, v.v.) v\u00e0 doanh thu c\u1ee5 th\u1ec3 theo lo\u1ea1i ph\u00f2ng \u0111\u1ebfn m\u1ee9c chi ti\u1ebft \u0111\u00f3.\n <\/p>\n
\n N\u1ebfu hai lo\u1ea1i ph\u00f2ng kh\u00e1c nhau t\u1ea1o ra c\u00f9ng m\u1ed9t doanh thu, lo\u1ea1i c\u00f3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n s\u1ebd c\u00f3 GOPPAR cao h\u01a1n, l\u00e0m n\u1ed5i b\u1eadt l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n c\u1ee7a n\u00f3. Hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn
\n c\u1ee7a t\u1eebng lo\u1ea1i ph\u00f2ng c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o, quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng, cho ph\u00e9p b\u1ea1n t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n
\n GOPPAR tr\u00ean nh\u1eefng kh\u00eda c\u1ea1nh c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t.\n <\/p>\n
\u0110\u00e1nh gi\u00e1 chu\u1ea9n<\/h3>\n
\n V\u1edbi GOPPAR, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ti\u00eau chu\u1ea9n ng\u00e0nh. B\u1eb1ng c\u00e1ch so s\u00e1nh GOPPAR c\u1ee7a b\u1ea1n v\u1edbi GOPPAR c\u1ee7a c\u00e1c c\u01a1 s\u1edf t\u01b0\u01a1ng t\u1ef1, b\u1ea1n
\n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n ho\u1eb7c \u0111\u1ed5i m\u1edbi. T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y v\u1eabn \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 th\u00f4ng tin chi ti\u1ebft \u0111\u00e1ng tin
\n c\u1eady v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n <\/p>\n
Ki\u1ec3m so\u00e1t chi ph\u00ed<\/h3>\n
\n B\u1eb1ng c\u00e1ch chia nh\u1ecf l\u1ee3i nhu\u1eadn tr\u00ean c\u01a1 s\u1edf m\u1ed7i ph\u00f2ng, GOPPAR gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed cho to\u00e0n b\u1ed9 kh\u00e1ch s\u1ea1n. Nh\u1eadn bi\u1ebft c\u00e1c trang web kh\u00e1ch s\u1ea1n n\u00e0o ho\u1ea1t \u0111\u1ed9ng k\u00e9m
\n hi\u1ec7u qu\u1ea3 v\u1ec1 l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c bi\u1ec7n ph\u00e1p c\u1eaft gi\u1ea3m chi ph\u00ed, \u0111\u1ea3m b\u1ea3o c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o doanh thu \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t
\n h\u01a1n.\n <\/p>\n
C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch<\/h3>\n
\n GOPPAR cao h\u01a1n th\u01b0\u1eddng t\u01b0\u01a1ng quan v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch t\u1ed1t h\u01a1n – v\u00e0 GOPPAR th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng kh\u00e1ch kh\u00f4ng s\u1eb5n s\u00e0ng \u0111\u1eb7t ph\u00f2ng, mua n\u00e2ng c\u1ea5p ho\u1eb7c b\u1ecb l\u00f4i k\u00e9o b\u1edfi
\n c\u00e1c d\u1ecbch v\u1ee5 ph\u1ee5 tr\u1ee3 c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng s\u1ed1 li\u1ec7u n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n \u0111ang gi\u00e1n ti\u1ebfp n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi m\u00e0 h\u1ecd cung c\u1ea5p. M\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0i
\n l\u00f2ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u, th\u00fac \u0111\u1ea9y c\u1ea3 doanh thu v\u00e0 c\u1ea3i thi\u1ec7n danh ti\u1ebfng c\u1ee7a b\u1ea1n.\n <\/p>\n
GOPPAR so v\u1edbi RevPAR<\/h2>\n
\n Trong khi GOPPAR v\u00e0 RevPAR<\/a> (doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n) \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u00f2ng c\u00f3 s\u1eb5n, c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t l\u1edbn.\n <\/p>\n
RevPAR cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u01a1 s\u1edf c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 m\u1ed7i ph\u00f2ng \u0111ang t\u1ea1o ra bao nhi\u00eau doanh thu.<\/p>\n
\n GOPPAR \u0111i xa h\u01a1n, gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 – v\u00ec n\u00f3 t\u00ednh \u0111\u1ebfn c\u00e1c chi ph\u00ed t\u1eeb nh\u00e2n c\u00f4ng, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, ti\u1ec7n nghi v\u00e0
\n nhi\u1ec1u h\u01a1n n\u1eefa.\n <\/p>\n
C\u1ea3 hai \u0111\u1ec1u h\u1eefu \u00edch v\u00e0 v\u1eabn l\u00e0 tin t\u1ed1t n\u1ebfu b\u1ea1n \u0111ang t\u0103ng RevPAR c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh, nh\u01b0ng GOPPAR ch\u1eafc ch\u1eafn n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u1edbn n\u00e0o.<\/p>\n
Ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 GOPPAR trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h2>\n
T\u1ea7m quan tr\u1ecdng c\u1ee7a GOPPAR trong qu\u1ea3n l\u00fd doanh thu<\/h3>\n
\n Trong b\u1ed1i c\u1ea3nh qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n, GOPPAR \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 then ch\u1ed1t. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u t\u1eadp trung v\u00e0o doanh thu thu\u1ea7n t\u00fay, GOPPAR cung c\u1ea5p m\u1ed9t c\u00e1i
\n nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi b\u1eb1ng c\u00e1ch xem x\u00e9t c\u1ea3 doanh thu v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 gi\u00e1 c\u1ea3,
\n qu\u1ea3ng c\u00e1o v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed.\n <\/p>\n
\n V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 c\u00f3 RevPAR cao nh\u01b0ng GOPPAR th\u1ea5p do chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng qu\u00e1 cao. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o GOPPAR, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh
\n v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111\u00e0m ph\u00e1n c\u00e1c th\u1ecfa thu\u1eadn t\u1ed1t h\u01a1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, h\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c tri\u1ec3n khai c\u00e1c
\n bi\u1ec7n ph\u00e1p ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng.\n <\/p>\n
C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn GOPPAR<\/h3>\n
\n M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn GOPPAR c\u1ee7a kh\u00e1ch s\u1ea1n, bao g\u1ed3m:<\/p>\n
\n
Gi\u00e1 ph\u00f2ng:<\/strong> Gi\u00e1 ph\u00f2ng cao h\u01a1n th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn GOPPAR cao h\u01a1n, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng \u0111i\u1ec1u n\u00e0y v\u1edbi nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/li>\n
\n T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y:<\/strong> T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u ph\u00f2ng h\u01a1n \u0111ang \u0111\u01b0\u1ee3c b\u00e1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng GOPPAR. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ea3m
\n b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n kh\u00f4ng gi\u1ea3m gi\u00e1 ph\u00f2ng qu\u00e1 nhi\u1ec1u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao, v\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m GOPPAR.\n <\/li>\n
Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng:<\/strong> Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch s\u1ea1n gi\u1eef l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n d\u01b0\u1edbi d\u1ea1ng l\u1ee3i nhu\u1eadn, \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng GOPPAR.<\/li>\n
\n Doanh thu b\u1ed5 sung:<\/strong> Doanh thu b\u1ed5 sung, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1eeb \u0103n u\u1ed1ng, spa v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c, c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o GOPPAR.\n <\/li>\n<\/ul>\n
Chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n GOPPAR<\/h3>\n
\n C\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n GOPPAR, bao g\u1ed3m:<\/p>\n
\n
T\u0103ng gi\u00e1 ph\u00f2ng:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 xem x\u00e9t nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng
\n c\u1ea1nh tranh.<\/li>\n
\n C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1, ho\u1eb7c b\u1eb1ng c\u00e1ch
\n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.\n <\/li>\n
Gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u00e0m ph\u00e1n c\u00e1c th\u1ecfa thu\u1eadn t\u1ed1t h\u01a1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, h\u1ee3p l\u00fd h\u00f3a c\u00e1c
\n ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c tri\u1ec3n khai c\u00e1c bi\u1ec7n ph\u00e1p ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng.<\/li>\n
T\u0103ng doanh thu b\u1ed5 sung:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu b\u1ed5 sung c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi m\u1edbi, ho\u1eb7c b\u1eb1ng c\u00e1ch qu\u1ea3ng b\u00e1 c\u00e1c
\n d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n
C\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd GOPPAR<\/h3>\n
\n Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a GOPPAR. C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS), ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu (RMS) v\u00e0 c\u00e1c
\n c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap kh\u00e1ch s\u1ea1n thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn GOPPAR.\n <\/p>\n
\n V\u00ed d\u1ee5, RMS c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n d\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111\u1eb7t gi\u00e1 ph\u00f2ng t\u1ed1i \u01b0u v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh thu b\u1ed5 sung. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n
\n x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u GOPPAR c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.\n <\/p>\n
GOPPAR v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h2>\n
\n Khi ng\u00e0nh kh\u00e1ch s\u1ea1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, GOPPAR s\u1ebd v\u1eabn l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. C\u00e1c kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n GOPPAR
\n s\u1ebd c\u00f3 v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.\n <\/p>\n
\n Trong t\u01b0\u01a1ng lai, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng GOPPAR \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n n\u1eefa, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3
\n c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\n <\/p>\n
K\u1ebft lu\u1eadn<\/h2>\n
\n GOPPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch theo d\u00f5i GOPPAR v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3, kh\u00e1ch s\u1ea1n c\u00f3
\n th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 GOPPAR v\u00e0 c\u00e1ch t\u00ednh to\u00e1n n\u00f3.
\n Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c \u00e1p d\u1ee5ng GOPPAR v\u00e0o qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh!\n <\/p>\n
<\/body>
\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"
“`html GOPPAR L\u00e0 G\u00ec v\u00e0 C\u00e1ch T\u00ednh GOPPAR Cho Kh\u00e1ch S\u1ea1n? GOPPAR l\u00e0 g\u00ec? GOPPAR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Gross Operating Profit Per Available Room, c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":448248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448327"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448248"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}