{"id":448313,"date":"2025-03-08T10:21:18","date_gmt":"2025-03-08T10:21:18","guid":{"rendered":"https:\/\/otavietnam.com\/trevpar-la-gi-cach-tinh-va-toi-uu-trevpar-cho-khach-san\/"},"modified":"2025-03-08T10:21:18","modified_gmt":"2025-03-08T10:21:18","slug":"trevpar-la-gi-cach-tinh-va-toi-uu-trevpar-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/trevpar-la-gi-cach-tinh-va-toi-uu-trevpar-cho-khach-san\/","title":{"rendered":"TRevPAR l\u00e0 g\u00ec? C\u00e1ch t\u00ednh v\u00e0 t\u1ed1i \u01b0u TRevPAR cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

“`html
\n<\/p>\n

TRevPAR l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 n\u00e0y? – H\u01b0\u1edbng d\u1eabn chi ti\u1ebft<\/h1>\n

TRevPAR l\u00e0 g\u00ec?<\/h2>\n
\n TRevPAR<\/span> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Total Revenue Per Available Room” (T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n).
\n TRevPAR<\/span> \u0111o l\u01b0\u1eddng t\u1ed5ng doanh thu m\u00e0 kh\u00e1ch s\u1ea1n t\u1ea1o ra t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n, sau \u0111\u00f3 chia cho s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n.\n <\/p>\n
\n Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1ea1o ra doanh thu t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m qu\u1ea7y bar, nh\u00e0 h\u00e0ng, b\u00e3i \u0111\u1eadu xe, h\u1ed3 b\u01a1i v\u00e0 spa, minibar, d\u1ecbch v\u1ee5 massage, c\u00e1c l\u1edbp th\u1ec3 d\u1ee5c, ph\u00f2ng t\u1eadp gym, b\u00e1n l\u1ebb, \u0111\u1eb7t tour du l\u1ecbch, v.v. T\u1ea5t c\u1ea3 nh\u1eefng kho\u1ea3n doanh thu n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o
\n TRevPAR<\/span>.\n <\/p>\n
\n M\u1eb7c d\u00f9 doanh thu t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c ngo\u00e0i \u0111\u1eb7t ph\u00f2ng l\u00e0 r\u1ea5t l\u1edbn, vi\u1ec7c theo d\u00f5i n\u00f3 so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng v\u1eabn r\u1ea5t quan tr\u1ecdng. B\u1edfi v\u00ec, x\u00e9t cho c\u00f9ng, ngu\u1ed3n g\u1ed1c c\u1ee7a doanh thu v\u1eabn l\u00e0 t\u1eeb kh\u00e1ch h\u00e0ng \u0111ang l\u01b0u tr\u00fa trong c\u00e1c ph\u00f2ng c\u1ee7a b\u1ea1n.\n <\/p>\n
\n TRevPAR<\/span> l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPI) m\u00e0 kh\u00e1ch s\u1ea1n c\u1ea7n theo d\u00f5i th\u01b0\u1eddng xuy\u00ean. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 RevPAR v\u00e0 ADR,
\n TRevPAR<\/span> cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch kh\u00e1ch s\u1ea1n t\u1ea1o ra doanh thu v\u00e0 nh\u1eefng bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\n <\/p>\n
H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u00fd ngh\u0129a c\u1ee7a TRevPAR.<\/strong><\/p>\n

T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c TRevPAR?<\/h2>\n
\n TRevPAR<\/span> t\u00ednh \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng so v\u1edbi RevPAR.\n <\/p>\n
\n \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn, c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau nh\u01b0 nh\u00e0 h\u00e0ng, qu\u00e1n bar v\u00e0 c\u00e1c ti\u1ec7n nghi kh\u00e1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u00e0nh c\u00f4ng chung c\u1ee7a doanh nghi\u1ec7p.
\n TRevPAR<\/span> l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o ra doanh thu t\u1eeb kh\u00e1ch.\n <\/p>\n
\n Theo d\u00f5i TRevPAR<\/span> c\u0169ng cho ph\u00e9p b\u1ea1n t\u00ecm ki\u1ebfm l\u1ee3i th\u1ebf c\u1ea1nh tranh ho\u1eb7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n so s\u00e1nh kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eadn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1, c\u00f3 th\u1ec3 b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u0103ng m\u1ed9t s\u1ed1 ph\u00ed v\u00e0 t\u0103ng doanh thu m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t kh\u00e1ch h\u00e0ng.\n <\/p>\n
\n T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng \u0111\u1ed5 x\u00f4 \u0111\u1ebfn m\u1ed9t ti\u1ec7n nghi ho\u1eb7c m\u00f3n \u0103n c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 m\u1ed9t c\u00e1ch an to\u00e0n m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u1ed5 bi\u1ebfn \u2013 m\u1ed9t l\u1ea7n n\u1eefa, l\u00e0m t\u0103ng ch\u1ec9 s\u1ed1 TRevPAR<\/span>.\n <\/p>\n
C\u00f4ng th\u1ee9c t\u00ednh TRevPAR<\/h2>\n
TRevPAR<\/span> \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng doanh thu cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n. C\u00f4ng th\u1ee9c TRevPAR<\/span> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft nh\u01b0 sau:<\/p>\n
TRevPAR<\/span> = T\u1ed5ng doanh thu \/ T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n<\/p>\n
Trong \u0111\u00f3:<\/p>\n
\n
\n T\u1ed5ng doanh thu l\u00e0 t\u1ed5ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n doanh thu trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: h\u00e0ng ng\u00e0y, h\u00e0ng th\u00e1ng). \u0110i\u1ec1u n\u00e0y bao g\u1ed3m doanh thu t\u1eeb ph\u00f2ng, doanh thu t\u1eeb th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, v\u00e0 b\u1ea5t k\u1ef3 ngu\u1ed3n thu nh\u1eadp n\u00e0o kh\u00e1c; v\u00e0,\n <\/li>\n
T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n l\u00e0 t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n \u0111\u1ec3 b\u00e1n trong c\u00f9ng k\u1ef3.<\/li>\n<\/ul>\n
\n V\u00ed d\u1ee5: n\u1ebfu doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong m\u1ed9t ng\u00e0y l\u00e0 15.000 \u0111\u00f4 la v\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 110 ph\u00f2ng, TRevPAR<\/span> s\u1ebd b\u1eb1ng 136 \u0111\u00f4 la. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, trung b\u00ecnh, m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (d\u00f9 c\u00f3 ng\u01b0\u1eddi \u1edf hay kh\u00f4ng) \u0111\u00e3 \u0111\u00f3ng g\u00f3p 136 \u0111\u00f4 la v\u00e0o t\u1ed5ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n trong ng\u00e0y h\u00f4m \u0111\u00f3.\n <\/p>\n
\n \u0110\u01b0\u01a1ng nhi\u00ean, b\u1ea1n s\u1ebd mu\u1ed1n c\u1ed1 g\u1eafng t\u0103ng TRevPAR<\/span> v\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd cho th\u1ea5y s\u1ef1 gia t\u0103ng doanh thu trung b\u00ecnh, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ho\u1eb7c c\u1ea3 hai.\n <\/p>\n
TRevPAR so v\u1edbi RevPAR<\/h2>\n
\n Tho\u1ea1t nh\u00ecn, TRevPAR<\/span> c\u00f3 v\u1ebb r\u1ea5t gi\u1ed1ng v\u1edbi RevPAR (Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n), nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t ph\u00e9p \u0111o kh\u00e1 kh\u00e1c. Trong khi RevPAR ch\u1ec9 li\u00ean quan \u0111\u1ebfn doanh thu t\u1eeb ph\u00f2ng,
\n TRevPAR<\/span> t\u00ednh \u0111\u1ebfn t\u1ed5ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 \u0111o l\u01b0\u1eddng n\u00f3 so v\u1edbi c\u00e1c ph\u00f2ng kh\u00e1ch.\n <\/p>\n
\n C\u1ea3 hai \u0111\u1ec1u l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 h\u1eefu \u00edch v\u00e0 ho\u00e0n to\u00e0n kh\u1ea3 thi \u0111\u1ec3 theo d\u00f5i, v\u1edbi RevPAR cung c\u1ea5p c\u00e1ch nhanh nh\u1ea5t v\u00e0 d\u1ec5 nh\u1ea5t \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n
Tuy nhi\u00ean, kh\u00f4ng c\u00f3 ch\u1ec9 s\u1ed1 n\u00e0o t\u00ednh \u0111\u1ebfn b\u1ea5t k\u1ef3 chi ph\u00ed ph\u00e1t sinh ho\u1eb7c t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n
C\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 t\u0103ng TRevPAR cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h2>\n
\u0110\u1ec3 n\u00e2ng cao TRevPAR<\/span> c\u1ee7a b\u1ea1n, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111a di\u1ec7n, kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch m\u00e0 c\u00f2n t\u1ed1i \u0111a h\u00f3a chi ti\u00eau c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u c\u1ea7n xem x\u00e9t:<\/p>\n
Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n
\n Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, m\u1ee5c \u0111\u00edch du l\u1ecbch ho\u1eb7c h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: kh\u00e1ch du l\u1ecbch doanh nh\u00e2n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 cao Wi-Fi nhanh v\u00e0 c\u01a1 s\u1edf h\u1ed9i ngh\u1ecb, trong khi c\u00e1c gia \u0111\u00ecnh c\u00f3 th\u1ec3 b\u1ecb thu h\u00fat b\u1edfi c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i bao g\u1ed3m b\u1eefa \u0103n ho\u1eb7c c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/p>\n
\u00c1p d\u1ee5ng gi\u00e1 \u0111\u1ed9ng cho vi\u1ec7c n\u00e2ng c\u1ea5p ph\u00f2ng<\/h3>\n
\n Gi\u00e1 \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 d\u00e0nh cho gi\u00e1 ph\u00f2ng ti\u00eau chu\u1ea9n. \u00c1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y cho vi\u1ec7c n\u00e2ng c\u1ea5p ph\u00f2ng. Theo d\u00f5i nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 cho c\u00e1c ph\u00f2ng suite ho\u1eb7c n\u00e2ng c\u1ea5p ph\u00f2ng d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, t\u00ednh th\u1eddi v\u1ee5 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch ch\u1ecdn m\u1ed9t k\u1ef3 ngh\u1ec9 sang tr\u1ecdng h\u01a1n, t\u0103ng doanh thu tr\u00ean m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n.\n <\/p>\n
C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch<\/h3>\n
\n Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch cao h\u01a1n v\u00e0 do \u0111\u00f3, t\u0103ng chi ti\u00eau. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00e1c l\u1ea7n l\u01b0u tr\u00fa tr\u01b0\u1edbc \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 cho kh\u00e1ch quen. Cho d\u00f9 \u0111\u00f3 l\u00e0 lo\u1ea1i ph\u00f2ng \u01b0a th\u00edch c\u1ee7a h\u1ecd, m\u1ed9t chai r\u01b0\u1ee3u y\u00eau th\u00edch \u0111ang \u0111\u1ee3i trong ph\u00f2ng c\u1ee7a h\u1ecd hay c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd, nh\u1eefng n\u00e9t c\u00e1 nh\u00e2n n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch v\u00e0 khuy\u1ebfn kh\u00edch chi ti\u00eau b\u1ed5 sung.\n <\/p>\n
N\u00e2ng cao l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/h3>\n
\n Trong khi OTA c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, th\u00ec \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng mang l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n. \u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t trang web th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n, b\u1ea1n gi\u1ea3m chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch ngay t\u1eeb \u0111\u1ea7u.\n <\/p>\n
Cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung<\/h3>\n
\n T\u1ed1i \u0111a h\u00f3a doanh thu b\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1ch c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng ho\u1eb7c l\u01b0u tr\u00fa c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u1eeb c\u00e1c g\u00f3i b\u1eefa s\u00e1ng, c\u00e1c li\u1ec7u ph\u00e1p spa, c\u00e1c chuy\u1ebfn tham quan c\u00f3 h\u01b0\u1edbng d\u1eabn ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c \u0111\u00eam \u0103n t\u1ed1i theo ch\u1ee7 \u0111\u1ec1. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c chi ti\u00eau trung b\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch, \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o TRevPAR<\/span>.\u200b\n <\/p>\n
T\u1ed1i \u01afu H\u00f3a TRevPAR: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft Cho Kh\u00e1ch S\u1ea1n T\u1ea1i Vi\u1ec7t Nam<\/h2>\n
Gi\u1edbi Thi\u1ec7u<\/h3>\n
\n Trong b\u1ed1i c\u1ea3nh ng\u00e0nh kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 TRevPAR<\/span> (Total Revenue Per Available Room) – T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n.
\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 TRevPAR<\/span>, c\u00e1ch t\u00ednh to\u00e1n, ph\u00e2n t\u00edch v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.\n <\/p>\n
T\u1ea1i Sao TRevPAR Quan Tr\u1ecdng H\u01a1n RevPAR?<\/h3>\n
\n RevPAR (Revenue Per Available Room) ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu t\u1eeb vi\u1ec7c cho thu\u00ea ph\u00f2ng. Trong khi \u0111\u00f3,
\n TRevPAR<\/span> bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n, bao g\u1ed3m:\n <\/p>\n
\n
Doanh thu t\u1eeb ph\u00f2ng<\/li>\n
Doanh thu t\u1eeb nh\u00e0 h\u00e0ng, qu\u00e1n bar<\/li>\n
Doanh thu t\u1eeb spa, massage<\/li>\n
Doanh thu t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c (gi\u1eb7t \u1ee7i, \u0111\u01b0a \u0111\u00f3n,…)<\/li>\n
Doanh thu t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, tour du l\u1ecbch<\/li>\n<\/ul>\n
\n \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 nhi\u1ec1u d\u1ecbch v\u1ee5 b\u1ed5 sung.
\n V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 c\u00f3 RevPAR th\u1ea5p nh\u01b0ng TRevPAR<\/span> cao nh\u1edd doanh thu t\u1ed1t t\u1eeb nh\u00e0 h\u00e0ng v\u00e0 spa.\n <\/p>\n
C\u00f4ng Th\u1ee9c T\u00ednh TRevPAR<\/h3>\n
C\u00f4ng th\u1ee9c t\u00ednh TRevPAR<\/span> r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/p>\n
TRevPAR<\/span> = T\u1ed5ng Doanh Thu \/ T\u1ed5ng S\u1ed1 Ph\u00f2ng C\u00f3 S\u1eb5n<\/strong><\/p>\n
\n Trong \u0111\u00f3:\n <\/p>\n
\n
\n T\u1ed5ng Doanh Thu<\/strong>: L\u00e0 t\u1ed5ng doanh thu t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n c\u1ee7a kh\u00e1ch s\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: h\u00e0ng ng\u00e0y, h\u00e0ng th\u00e1ng, h\u00e0ng n\u0103m).\n <\/li>\n
\n T\u1ed5ng S\u1ed1 Ph\u00f2ng C\u00f3 S\u1eb5n<\/strong>: L\u00e0 t\u1ed5ng s\u1ed1 ph\u00f2ng m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cho thu\u00ea trong c\u00f9ng kho\u1ea3ng th\u1eddi gian.\n <\/li>\n<\/ul>\n
Ph\u00e2n T\u00edch TRevPAR: T\u00ecm Ra \u0110i\u1ec3m M\u1ea1nh V\u00e0 \u0110i\u1ec3m Y\u1ebfu<\/h3>\n
\n Sau khi t\u00ednh to\u00e1n TRevPAR<\/span>, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n.
\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t:\n <\/p>\n
\n
\n So s\u00e1nh TRevPAR theo th\u1eddi gian<\/strong>: So s\u00e1nh TRevPAR<\/span> c\u1ee7a th\u00e1ng n\u00e0y v\u1edbi th\u00e1ng tr\u01b0\u1edbc, n\u0103m nay v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong hi\u1ec7u qu\u1ea3 kinh doanh.\n <\/li>\n
\n So s\u00e1nh TRevPAR v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: So s\u00e1nh TRevPAR<\/span> c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong khu v\u1ef1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/li>\n
\n Ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n doanh thu<\/strong>: Xem x\u00e9t t\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng ngu\u1ed3n doanh thu (ph\u00f2ng, nh\u00e0 h\u00e0ng, spa,…) v\u00e0o t\u1ed5ng TRevPAR<\/span> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n doanh thu ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c ngu\u1ed3n c\u1ea7n c\u1ea3i thi\u1ec7n.\n <\/li>\n
\n Xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/strong>: \u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 m\u00f9a du l\u1ecbch, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng, t\u00ecnh h\u00ecnh kinh t\u1ebf \u0111\u1ebfn TRevPAR<\/span>.\n <\/li>\n<\/ul>\n
C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a TRevPAR Hi\u1ec7u Qu\u1ea3 T\u1ea1i Vi\u1ec7t Nam<\/h3>\n
\n D\u1ef1a tr\u00ean ph\u00e2n t\u00edch TRevPAR<\/span>, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a sau \u0111\u00e2y:\n <\/p>\n
1. T\u1ed1i \u01afu H\u00f3a Doanh Thu T\u1eeb Ph\u00f2ng<\/h4>\n
\n
\n \u00c1p d\u1ee5ng gi\u00e1 \u0111\u1ed9ng (Dynamic Pricing)<\/strong>: Thay \u0111\u1ed5i gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u, m\u00f9a du l\u1ecbch, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu (Revenue Management System – RMS) \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1.\n <\/li>\n
\n Cung c\u1ea5p c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i (Packages)<\/strong>: K\u1ebft h\u1ee3p ph\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 b\u1eefa \u0103n, spa, tour du l\u1ecbch \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.\n <\/li>\n
\n Khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/strong>: Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a kh\u00e1ch s\u1ea1n (gi\u00e1 t\u1ed1t h\u01a1n, qu\u00e0 t\u1eb7ng,…) \u0111\u1ec3 gi\u1ea3m chi ph\u00ed hoa h\u1ed3ng cho c\u00e1c k\u00eanh OTA (Online Travel Agency).\n <\/li>\n
\n N\u00e2ng c\u1ea5p ph\u00f2ng (Upselling)<\/strong>: Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng n\u00e2ng c\u1ea5p l\u00ean c\u00e1c lo\u1ea1i ph\u00f2ng cao c\u1ea5p h\u01a1n (v\u00ed d\u1ee5: ph\u00f2ng suite, ph\u00f2ng c\u00f3 view \u0111\u1eb9p) b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.\n <\/li>\n
\n T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y (Occupancy Rate)<\/strong>: Th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/li>\n<\/ul>\n
2. T\u1ed1i \u01afu H\u00f3a Doanh Thu T\u1eeb Nh\u00e0 H\u00e0ng, Qu\u00e1n Bar<\/h4>\n
\n
\n N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/strong>: \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n, \u0111\u1ed3 u\u1ed1ng v\u00e0 d\u1ecbch v\u1ee5 lu\u00f4n \u1edf m\u1ee9c cao nh\u1ea5t \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t<\/strong>: T\u1ed5 ch\u1ee9c c\u00e1c \u0111\u00eam nh\u1ea1c s\u1ed1ng, ti\u1ec7c buffet theo ch\u1ee7 \u0111\u1ec1, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n X\u00e2y d\u1ef1ng th\u1ef1c \u0111\u01a1n h\u1ea5p d\u1eabn<\/strong>: Cung c\u1ea5p th\u1ef1c \u0111\u01a1n \u0111a d\u1ea1ng, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf.\n <\/li>\n
\n T\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>: S\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u t\u01b0\u01a1i ngon, \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho nh\u00e0 h\u00e0ng.\n <\/li>\n
\n Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/strong>: T\u1ea1o c\u00e1c g\u00f3i combo b\u1eefa \u0103n, \u0111\u1ed3 u\u1ed1ng v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i cho kh\u00e1ch l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n.\n <\/li>\n<\/ul>\n
3. T\u1ed1i \u01afu H\u00f3a Doanh Thu T\u1eeb Spa, Massage<\/h4>\n
\n
\n Cung c\u1ea5p c\u00e1c li\u1ec7u ph\u00e1p \u0111\u1ed9c \u0111\u00e1o<\/strong>: Ph\u00e1t tri\u1ec3n c\u00e1c li\u1ec7u ph\u00e1p spa, massage \u0111\u1eb7c bi\u1ec7t, s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.\n <\/li>\n
\n \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p<\/strong>: \u0110\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean spa c\u00f3 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n cao v\u00e0 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 t\u1eadn t\u00ecnh, chu \u0111\u00e1o.\n <\/li>\n
\n T\u1ea1o kh\u00f4ng gian th\u01b0 gi\u00e3n<\/strong>: Thi\u1ebft k\u1ebf kh\u00f4ng gian spa y\u00ean t\u0129nh, th\u01b0 gi\u00e3n, t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/strong>: Cung c\u1ea5p c\u00e1c g\u00f3i spa, massage v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i cho kh\u00e1ch l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n.\n <\/li>\n
\n Qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3<\/strong>: S\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 spa, massage \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n <\/li>\n<\/ul>\n
4. T\u1ed1i \u01afu H\u00f3a Doanh Thu T\u1eeb C\u00e1c D\u1ecbch V\u1ee5 Kh\u00e1c<\/h4>\n
\n
\n D\u1ecbch v\u1ee5 gi\u1eb7t \u1ee7i<\/strong>: Cung c\u1ea5p d\u1ecbch v\u1ee5 gi\u1eb7t \u1ee7i nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n D\u1ecbch v\u1ee5 \u0111\u01b0a \u0111\u00f3n<\/strong>: Cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0a \u0111\u00f3n s\u00e2n bay, ga t\u00e0u chuy\u00ean nghi\u1ec7p, an to\u00e0n.\n <\/li>\n
\n D\u1ecbch v\u1ee5 cho thu\u00ea xe<\/strong>: Cung c\u1ea5p d\u1ecbch v\u1ee5 cho thu\u00ea xe m\u00e1y, \u00f4 t\u00f4 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 do kh\u00e1m ph\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/li>\n
\n D\u1ecbch v\u1ee5 tour du l\u1ecbch<\/strong>: T\u1ed5 ch\u1ee9c c\u00e1c tour du l\u1ecbch kh\u00e1m ph\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c \u0111i\u1ec3m tham quan n\u1ed5i ti\u1ebfng.\n <\/li>\n
\n B\u00e1n h\u00e0ng l\u01b0u ni\u1ec7m<\/strong>: B\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m l\u01b0u ni\u1ec7m, \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua v\u1ec1 l\u00e0m qu\u00e0.\n <\/li>\n<\/ul>\n
5. N\u00e2ng Cao Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/h4>\n
\n Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n.
\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:\n <\/p>\n
\n
\n \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/strong>: \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 k\u1ef9 n\u0103ng giao ti\u1ebfp, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 chuy\u00ean nghi\u1ec7p.\n <\/li>\n
\n C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5<\/strong>: T\u00ecm hi\u1ec3u s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.\n <\/li>\n
\n Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.\n <\/li>\n
\n Gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i nhanh ch\u00f3ng<\/strong>: Gi\u1ea3i quy\u1ebft c\u00e1c khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: G\u1eedi email c\u1ea3m \u01a1n, ch\u00fac m\u1eebng sinh nh\u1eadt, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.\n <\/li>\n<\/ul>\n
K\u1ebft Lu\u1eadn<\/h3>\n
\n TRevPAR<\/span> l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n.
\n B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 TRevPAR<\/span>, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ph\u00f9 h\u1ee3p, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.
\n Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a TRevPAR<\/span> cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.\n <\/p>\n
<\/body>
\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"
“`html TRevPAR l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 n\u00e0y? – H\u01b0\u1edbng d\u1eabn chi ti\u1ebft TRevPAR l\u00e0 g\u00ec? TRevPAR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Total Revenue Per Available Room” (T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n). TRevPAR \u0111o l\u01b0\u1eddng t\u1ed5ng doanh thu m\u00e0 kh\u00e1ch s\u1ea1n t\u1ea1o ra t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":448248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448313"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448248"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}