X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng<\/title> \n <meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd. T\u00ecm hi\u1ec3u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u00fd t\u01b0\u1edfng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1ea1o d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\"> \n <meta name=\"keywords\" content=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, marketing kh\u00e1ch s\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, v\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n\"> \n<\/head> \n<body><\/p>\n<h1>X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng<\/h1>\nX\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n. N\u1ebfu b\u1ea1n l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n, n\u00f3i d\u1ed1i ho\u1eb7c l\u00e0m h\u1ecd th\u1ea5t v\u1ecdng, b\u1ea1n s\u1ebd m\u1ea5t b\u1ea1n b\u00e8 r\u1ea5t nhanh.<\/p>\nT\u1ea5t nhi\u00ean, m\u1ecdi th\u1ee9 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111i\u1ec1u \u0111\u00f3, nh\u01b0ng b\u1eb1ng c\u00e1ch h\u1ea5p d\u1eabn, nh\u1ea5t qu\u00e1n, ch\u00e2n th\u1ef1c v\u00e0 th\u00fa v\u1ecb, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh ti\u1ebfng t\u00edch c\u1ef1c v\u00e0 l\u00e2u d\u00e0i. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/span> gi\u00fap t\u1ea1o d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\nTrong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng, bao g\u1ed3m c\u1ea3 c\u00e1c v\u00ed d\u1ee5 quan tr\u1ecdng.<\/strong><\/p>\n<h2>M\u1ee5c L\u1ee5c<\/h2>\n<ul>\n<li><a href=\"#what-is-hotel-branding\">Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/a><\/li>\n<li><a href=\"#tips-for-branding\">M\u1eb9o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#crucial-elements\">C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<li><a href=\"#importance-of-brand\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u00fang<\/a><\/li>\n<li><a href=\"#hotel-branding-strategies\">Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#hotel-branding-examples\">Nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#key-guidelines\">Nh\u1eefng h\u01b0\u1edbng d\u1eabn ch\u00ednh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n: T\u1ed5ng k\u1ebft<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-hotel-branding\">Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h2>\nTh\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u00e0 c\u00e1ch b\u1ea1n t\u1ea1o ra m\u1ed9t s\u1ef1 g\u1eafn b\u00f3 v\u00e0 c\u1ea3m gi\u00e1c quen thu\u1ed9c t\u1ee9c th\u00ec t\u1eeb kh\u00e1ch du l\u1ecbch khi h\u1ecd nghe th\u1ea5y t\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/span> kh\u00f4ng ch\u1ec9 l\u00e0 logo m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\nVi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng s\u1ebd gi\u00fap kh\u00e1ch c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1edb l\u1ea1i h\u00ecnh \u1ea3nh v\u00e0 logo c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng ngay l\u1eadp t\u1ee9c v\u1ec1 tr\u1ea3i nghi\u1ec7m l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. <\/p>\nNhu c\u1ea7u nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd s\u1ebd gi\u1ea3m b\u1edbt nh\u1edd v\u00e0o di s\u1ea3n hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n; danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho h\u1ecd bi\u1ebft m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n bi\u1ebft. V\u00ed d\u1ee5: kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 t\u0129nh l\u1eb7ng, hay m\u1ed9t trung t\u00e2m x\u00e3 h\u1ed9i s\u00f4i \u0111\u1ed9ng v\u00e0 n\u00e1o nhi\u1ec7t?<\/p>\n<div id=\"blog_content_cta\">\n<div>\n\u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi<\/p>\nV\u1edbi n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i v\u00e0 doanh thu kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a SiteMinder, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<a href=\"#\">T\u00ecm hi\u1ec3u th\u00eam<\/a><\/p>\n<\/p><\/div>\n<img alt=\"Ota Viet Nam 1 116\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-448256\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-116.png\" width=\"360\" height=\"420\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-116.png 360w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-116-257x300.png 257w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>\n<\/p><\/div>\n<h2 id=\"tips-for-branding\">M\u1eb9o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/h2>\nCho d\u00f9 b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u hay tr\u1ea3i qua qu\u00e1 tr\u00ecnh t\u00e1i th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 v\u00e0 \u1ea3nh h\u01b0\u1edfng b\u1ea1n c\u1ea7n xem x\u00e9t tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li>V\u1ecb tr\u00ed c\u1ee7a b\u1ea1n<\/li>\n<li>V\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/li>\n<li>M\u00f4i tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/li>\n<li>Ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u01b0a th\u00edch c\u1ee7a b\u1ea1n<\/li>\n<li>H\u00e0nh vi v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch du l\u1ecbch t\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\nTr\u00ean h\u1ebft, b\u1ea1n c\u0169ng c\u1ea7n t\u00ednh \u0111\u1ebfn c\u00e1ch b\u1ea1n d\u1ef1 \u0111\u1ecbnh mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. Khi b\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u00fa v\u1ecb.<\/p>\n<h3 id=\"crucial-elements\">C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\nC\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 l\u00e2u d\u00e0i, nh\u01b0ng b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec tr\u01b0\u1edbc khi gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n v\u1edbi th\u1ebf gi\u1edbi? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c m\u1ee5c thi\u1ebft y\u1ebfu c\u1ea7n \u0111\u1ec1 c\u1eadp:<\/p>\n<ul>\n<li>T\u00ean v\u00e0 logo<\/strong><\/li>\n<\/ul>\nTheo th\u1eddi gian, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m. Kh\u00e1ch s\u1ebd nh\u00ecn ho\u1eb7c nghe th\u1ea5y t\u00ean c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3m nh\u1eadn m\u1ed9t c\u1ea3m x\u00fac ho\u1eb7c h\u00ecnh dung m\u1ed9t c\u1ea3nh t\u01b0\u1ee3ng. Logo c\u1ee7a b\u1ea1n l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho t\u00ean c\u1ee7a b\u1ea1n \u2013 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong \u00fd th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\nT\u00ean v\u00e0 logo c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1ng nh\u1edb v\u00e0 \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Xem x\u00e9t <a href=\"#\">logo \u0111\u00e1p \u1ee9ng<\/a> c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eadn di\u1ec7n tr\u1ef1c quan c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau.<\/p>\nL\u01b0u \u00fd:<\/em> <a href=\"#\">H\u00e3y ghi nh\u1edb SEO<\/a> khi ch\u1ecdn t\u00ean. N\u1ebfu b\u1ea1n ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean qu\u00e1 ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<ul>\n<li>M\u1ed9t tri\u1ebft l\u00fd c\u1ed1t l\u00f5i<\/strong><\/li>\n<\/ul>\nKh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec? N\u00f3 tin v\u00e0o \u0111i\u1ec1u g\u00ec? B\u1ea5t k\u1ec3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 gi\u00e1 tr\u1ecb n\u00e0o b\u1ea1n g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ngay t\u1eeb \u0111\u1ea7u s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0o t\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng? N\u1ebfu v\u1eady, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3n \u00e1nh \u0111i\u1ec1u n\u00e0y trong thi\u1ebft k\u1ebf, logo v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<ul>\n<li>M\u1ed9t b\u1ea3n s\u1eafc tr\u1ef1c quan m\u1ea1nh m\u1ebd<\/strong><\/li>\n<\/ul>\nLi\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi t\u00ean v\u00e0 logo c\u1ee7a b\u1ea1n l\u00e0 <a href=\"#\">thi\u1ebft k\u1ebf trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/a>, n\u1ed9i dung b\u1ea1n \u0111\u0103ng tr\u00ean <a href=\"#\">m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, trong email c\u1ee7a b\u1ea1n, v.v. Giao di\u1ec7n v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi tri\u1ebft l\u00fd c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng v\u00ed d\u1ee5 tr\u00ean, t\u00ednh b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 ra l\u1ec7nh cho m\u00e0u s\u1eafc \u1ea5m \u00e1p v\u00e0 tr\u1ea7n t\u1ee5c ho\u1eb7c m\u00e0u xanh l\u00e1 c\u00e2y m\u1ec1m m\u1ea1i, thay v\u00ec m\u00e0u \u0111\u1ecf ho\u1eb7c v\u00e0ng t\u01b0\u01a1i.<\/p>\nNgo\u00e0i m\u00e0u s\u1eafc, b\u1ea1n c\u1ea7n suy ngh\u0129 v\u1ec1 ki\u1ec3u ch\u1eef b\u1ea1n s\u1eed d\u1ee5ng v\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh b\u1ea1n hi\u1ec3n th\u1ecb \u0111\u1ec3 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. M\u1ecdi th\u1ee9 c\u1ea7n ph\u1ea3i \u0111\u1ed3ng b\u1ed9.<\/p>\n<ul>\n<li>K\u1ec3 chuy\u1ec7n<\/strong><\/li>\n<\/ul>\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 hi\u1ec3u b\u1ea1n l\u00e0 ai v\u00e0 t\u1ea1i sao b\u1ea1n l\u00e0m nh\u1eefng g\u00ec b\u1ea1n l\u00e0m. S\u1ee9 m\u1ec7nh n\u00e0o th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\nN\u1ebfu b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh t\u1ed3n t\u1ea1i \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch du l\u1ecbch sang tr\u1ecdng m\u1ed9t k\u1ef3 ngh\u1ec9 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i, th\u00ec b\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ea3o lu\u1eadn v\u1ec1 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y m\u1ea1nh m\u1ebd v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, c\u00e1ch tr\u1ea3i nghi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 n\u00f3 t\u1ea1o ra cho c\u1ea3 kh\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 th\u1ebf gi\u1edbi n\u00f3i chung. B\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 l\u00e0m cho c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh tr\u1edf n\u00ean kh\u00e1t v\u1ecdng, kh\u00e1ch c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tham gia c\u00f9ng b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n.<\/p>\nM\u1eb9o quan tr\u1ecdng:<\/em> \u0110\u1ea3m b\u1ea3o gi\u1ecdng v\u0103n c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a c\u00f9ng v\u1edbi c\u00e1c tuy\u00ean b\u1ed1 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xoay quanh ni\u1ec1m vui v\u00e0 s\u1ef1 m\u1edbi l\u1ea1 kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef qu\u00e1 trang tr\u1ecdng.<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/strong><\/li>\n<\/ul>\nC\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd l\u00e0 ph\u1ea7n c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi n\u00f3i \u0111\u1ebfn c\u00e1ch kh\u00e1ch c\u1ea3m nh\u1eadn v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra c\u00e1c ph\u00f2ng, ti\u1ec7n nghi, th\u1ef1c \u0111\u01a1n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 truy ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. C\u00e1c d\u1ecbch v\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh cho kh\u00e1ch th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a c\u1ee7a m\u00ecnh.<\/p>\nN\u00f3 c\u0169ng n\u00ean \u0111i xa h\u01a1n \u0111i\u1ec1u n\u00e0y, bao g\u1ed3m c\u1ea3 m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch s\u1ea1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h3 id=\"importance-of-brand\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u00fang<\/h3>\nPh\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u0103ng l\u1ee3i nhu\u1eadn theo th\u1eddi gian. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ki\u00ean tr\u00ec.<\/p>\nB\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>\u0110\u1eb7t k\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 gi\u00e1 c\u1ea3<\/li>\n<li>H\u1ee9a h\u1eb9n v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch nh\u1ea5t qu\u00e1n<\/li>\n<li>T\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<li>X\u00e2y d\u1ef1ng l\u00f2ng tin trong ng\u00e0nh<\/li>\n<li>T\u0103ng c\u01b0\u1eddng \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n<li>Thi\u1ebft l\u1eadp m\u1ed9t <a href=\"#\">c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/a><\/li>\n<\/ul>\n\u0110i\u1ec3m cu\u1ed1i c\u00f9ng n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. S\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\nVi\u1ec7c \u0111\u01b0a ra m\u1ed9t kh\u1ea9u hi\u1ec7u ho\u1eb7c m\u1ed9t d\u00f2ng gi\u1edbi thi\u1ec7u ‘v\u1ec1 ch\u00fang t\u00f4i’ l\u00e0 m\u1ed9t chuy\u1ec7n – nh\u01b0ng n\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a g\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n theo. Nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 v\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 h\u1ecd vi\u1ebft s\u1ebd \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1ch kh\u00e1ch du l\u1ecbch x\u00e1c \u0111\u1ecbnh v\u1edbi n\u00f3.<\/p>\n\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0:<\/p>\n<ul>\n<li>Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec b\u1ea1n h\u1ee9a<\/li>\n<li>Lu\u00f4n nh\u1ea5t qu\u00e1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p<\/li>\n<li>L\u00e0m vi\u1ec7c ngo\u00e0i gi\u1edd \u0111\u1ec3 t\u00ecm ngu\u1ed3n cung c\u1ea5p v\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u1ea3n h\u1ed3i<\/li>\n<li>Li\u00ean t\u1ee5c qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 giao ti\u1ebfp c\u1ee7a kh\u00e1ch<\/li>\n<li>Th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng v\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd<\/li>\n<\/ul>\nM\u1ea5t m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c nh\u01b0ng m\u1ed9t danh ti\u1ebfng x\u1ea5u \u0111\u00f4i khi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea3n h\u1ed3i x\u1ea5u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u1ea1n c\u1ea7n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, b\u1ea1n c\u1ea7n l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 \u0111\u1ed9c quy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 gia \u0111\u00ecnh.<\/p>\n<img alt=\"Ota Viet Nam 1 117\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-448257\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-1024x768.png\" width=\"1024\" height=\"768\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-1140x855.png 1140w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<h2 id=\"hotel-branding-strategies\">Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/h2>\nM\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 c\u00f4ng nh\u1eadn h\u01a1n, v\u1edbi nh\u1eadn th\u1ee9c chung h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed mua l\u1ea1i c\u1ee7a b\u1ea1n theo th\u1eddi gian v\u00e0 cho ph\u00e9p b\u1ea1n t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh.<\/p>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 m\u1eb9o quan tr\u1ecdng \u0111\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn \u0111\u00f3.<\/p>\n1. Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> \n \u0110i\u1ec1u n\u00e0y bao g\u1ed3m quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1ebd thi\u1ebft k\u1ebf trang web c\u1ee7a m\u00ecnh, nh\u1eefng k\u00eanh c\u1ee7a b\u00ean th\u1ee9 ba n\u00e0o b\u1ea1n s\u1ebd b\u00e1n th\u00f4ng qua, nh\u1eefng lo\u1ea1i email n\u00e0o b\u1ea1n s\u1ebd g\u1eedi, nh\u1eefng doanh nghi\u1ec7p n\u00e0o kh\u00e1c b\u1ea1n s\u1ebd h\u1ee3p t\u00e1c, c\u00e1ch b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a m\u00ecnh, c\u00e1ch b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp l\u00f2ng trung th\u00e0nh, v.v.<\/p>\n2. H\u00e3y chi\u1ebfn l\u01b0\u1ee3c v\u1edbi \u0111\u00f4 la ti\u1ebfp th\u1ecb<\/strong> \n \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 ph\u00e2n t\u00edch chi ti\u1ebft th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n chi ti\u1ec1n v\u00e0o n\u01a1i n\u00f3 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t. Lo\u1ea1i b\u1ecf l\u00e3ng ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu \u0111\u01b0\u1ee3c nhi\u1ec1u doanh thu h\u01a1n, d\u1eabn \u0111\u1ebfn t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 \u0111i\u1ec3m hi\u1ec7u su\u1ea5t cao h\u01a1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n3. \u0110\u1ec3 m\u1eaft \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong> \n Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh cao. Nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n th\u1ea5y m\u00ecnh trong c\u00e1c cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 v\u1edbi b\u1ed9 comp, li\u00ean t\u1ee5c l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1eaft gi\u1ea3m l\u1eabn nhau \u0111\u1ec3 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh. N\u1ebfu c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n n\u1eb1m trong m\u1ed9t khu v\u1ef1c b\u00e3o h\u00f2a v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n so s\u00e1nh cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1, th\u00ec th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n s\u1ebd mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e2n bi\u1ec7t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n4. H\u00e3y kh\u00e1c bi\u1ec7t<\/strong> \n V\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch ng\u00e0y c\u00e0ng t\u0103ng, c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ed9t ph\u00e1 v\u1ec1 c\u00f4ng ngh\u1ec7, kh\u00f4ng c\u00f3 ch\u1ed7 cho s\u1ef1 t\u0129nh l\u1eb7ng. B\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm c\u00e1ch \u0111\u1ed5i m\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch c\u00f3 l\u00fd do ch\u1ecdn b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 xoay v\u00f2ng c\u00e1c g\u00f3i c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111\u01b0a c\u00e1 nh\u00e2n h\u00f3a l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi ho\u1eb7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch \u0111ang s\u1eed d\u1ee5ng trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n5. Lu\u00f4n trung th\u1ef1c v\u1edbi l\u1ecbch s\u1eed c\u1ee7a b\u1ea1n<\/strong> \n B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n \u0111\u1eb7t ra \u0111\u1ec3 l\u00e0m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u1ea3i l\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n m\u1ed7i ng\u00e0y. Kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, v\u00ec v\u1eady b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho th\u1ecb tr\u01b0\u1eddng c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. Thay \u0111\u1ed5i v\u00e0 thay \u0111\u1ed5i \u00fd t\u01b0\u1edfng s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n trong d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng do \u0111\u00f3.<\/p>\n6. Trao quy\u1ec1n cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n<\/strong> \n M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd lu\u00f4n c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1ef1 h\u00e0o \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ee9 m\u1ec7nh v\u00e0 c\u00e2u chuy\u1ec7n. \u0110\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch tr\u1ea3i nghi\u1ec7m, h\u00e3y cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n t\u1ef1 do chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 ch\u1ee7 \u0111\u1ed9ng l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac.<\/p>\n7. \u01afu ti\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> \n V\u1edbi <a href=\"#\">d\u1eef li\u1ec7u m\u1edbi<\/a> ti\u1ebfp t\u1ee5c cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i gi\u1ed1ng nhau tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ho\u1eb7c b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o kh\u00e1c. Ngay gi\u00e2y ph\u00fat m\u1ed9t trang web kh\u00f4ng t\u1ea3i \u0111\u01b0\u1ee3c ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng tr\u1edf n\u00ean v\u1ee5ng v\u1ec1, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp b\u1eaft \u0111\u1ea7u dao \u0111\u1ed9ng.<\/p>\n8. T\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch <a href=\"#\">OTA<\/a> c\u1ee7a b\u1ea1n<\/strong> \n \u0110\u1ec3 nh\u1ea5t qu\u00e1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, danh s\u00e1ch OTA c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed c\u1ea9n th\u1eadn nh\u01b0 trang web c\u1ee7a ri\u00eang b\u1ea1n, v\u00ec c\u00f3 bao nhi\u00eau kh\u00e1ch du l\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n tr\u00ean c\u00e1c k\u00eanh nh\u01b0 Booking.com ho\u1eb7c <a href=\"#\">Expedia<\/a>. \u0110\u1ea3m b\u1ea3o n\u1ed9i dung v\u00e0 th\u01b0 vi\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1eef \u1edf c\u00e1c ti\u00eau chu\u1ea9n cao t\u01b0\u01a1ng t\u1ef1 v\u00e0 t\u1ea5t c\u1ea3 th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec1u \u0111\u01b0\u1ee3c bao g\u1ed3m.<\/p>\n9. Bi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00e1nh tay ph\u1ea3i c\u1ee7a b\u1ea1n<\/strong> \n M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u00f9ng n\u1ed5 v\u00e0o cu\u1ed9c s\u1ed1ng. N\u1ebfu b\u1ea1n \u0111\u0103ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 lan truy\u1ec1n v\u00ec t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd do ch\u00ednh \u0111\u00e1ng, cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u00f3 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c ho\u1eb7c t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng, th\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00f4ng vi\u1ec7c cho b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p cho m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c ri\u00eang c\u1ee7a n\u00f3 v\u00e0 t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n l\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd chia s\u1ebb c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh theo c\u00e1ch khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u00e0n t\u00e1n.<\/p>\n<h2 id=\"hotel-branding-examples\">Nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/h2>\nN\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau cao, b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng b\u1eb1ng c\u00e1ch xem x\u00e9t m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 xem c\u00e1ch h\u1ecd l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba v\u00ed d\u1ee5 nhanh:<\/p>\n1. Six Senses<\/strong><\/p>\nH\u00e0ng n\u0103m, <\/span><a href=\"#\">t\u1ea1p ch\u00ed Travel + Leisure<\/span><\/a> kh\u1ea3o s\u00e1t h\u01a1n <\/span><a href=\"#\">300.000 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/span><\/a> \u0111\u1ec3 c\u00e2n nh\u1eafc v\u1ec1 tr\u1ea3i nghi\u1ec7m du l\u1ecbch tr\u00ean to\u00e0n c\u1ea7u. \u1ea4n ph\u1ea9m<\/span> t\u1ef1 h\u00e0o c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh h\u00e0ng th\u00e1ng tr\u00ean 950.000 \u0111\u1ed9c gi\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 quan du l\u1ecbch h\u00e0ng \u0111\u1ea7u k\u1ec3 t\u1eeb khi l\u1ea7n \u0111\u1ea7u ti\u00ean l\u00ean c\u00e1c qu\u1ea7y b\u00e1o v\u00e0o n\u0103m 1937. Trong cu\u1ed9c kh\u1ea3o s\u00e1t ‘Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi’,<\/span> \u0111\u1ed9c gi\u1ea3 \u0111\u00e1nh gi\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n v\u1ec1 v\u1ecb tr\u00ed, ph\u00f2ng v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, th\u1ef1c ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/span><\/p>\nN\u0103m 2017, <\/span><a href=\"#\">Six Senses<\/span><\/a> kh\u00e1ch s\u1ea1n, khu ngh\u1ec9 d\u01b0\u1ee1ng v\u00e0 spa \u0111\u00e3 \u0111\u1ee9ng \u0111\u1ea7u, ti\u1ebfp theo l\u00e0 <\/span><a href=\"#\">B\u1ed9 s\u01b0u t\u1eadp Oetker<\/span><\/a> v\u00e0 <\/span><a href=\"#\">Khu ngh\u1ec9 d\u01b0\u1ee1ng Auberge<\/span><\/a>.<\/span><\/p>\nSix Senses \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1995 v\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng v\u1ec1 vi\u1ec7c t\u1ea1o ra \u00fd th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng v\u00e0 s\u1ee9c kh\u1ecfe. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c du kh\u00e1ch hi\u1ec7n \u0111\u1ea1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u v\u00e0 khi kh\u00e1ch \u1edf t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1n Six Senses, h\u1ecd c\u00f3 th\u1ec3 tham gia v\u00e0o:<\/span><\/p>\n<ul>\n<li>S\u00e0ng l\u1ecdc s\u1ee9c kh\u1ecfe<\/span><\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a gi\u1ea5c ng\u1ee7 v\u00e0 dinh d\u01b0\u1ee1ng<\/span><\/li>\n<li>K\u1ebft n\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/li>\n<li>Hi\u1ec7u qu\u1ea3 n\u0103ng l\u01b0\u1ee3ng<\/span><\/li>\n<li>Qu\u1ea3n l\u00fd ch\u1ea5t th\u1ea3i b\u1ec1n v\u1eefng<\/span><\/li>\n<li>C\u00e1c s\u00e1ng ki\u1ebfn t\u1eeb thi\u1ec7n<\/span><\/li>\n<\/ul>\n\u0110\u00e2y l\u00e0 ngo\u00e0i tr\u1ea3i nghi\u1ec7m n\u0103m sao sang tr\u1ecdng \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m tuy\u1ec7t \u0111\u1eb9p nh\u01b0 Maldives, Fiji v\u00e0 Seychelles.<\/span><\/p>\n2. Marriott<\/strong><\/p>\nMarriott \u0111\u00e3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh \u0111\u1ec3 t\u1ea1o ra v\u00f4 s\u1ed1 n\u1ed9i dung \u0111a d\u1ea1ng k\u1ec3 t\u1eeb n\u0103m 2014. Cho \u0111\u1ebfn nay, studio n\u1ed9i dung c\u1ee7a Marriott \u0111\u00e3 s\u1ea3n xu\u1ea5t:<\/p>\n<ul>\n<li>M\u1ed9t t\u1ea1p ch\u00ed du l\u1ecbch tr\u1ef1c tuy\u1ebfn c\u00f3 t\u00ean ‘Marriott Traveler’<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh TV<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o<\/li>\n<li>Phim ng\u1eafn<\/li>\n<li>N\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 chia s\u1ebb<\/li>\n<li>C\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb theo th\u1eddi gian th\u1ef1c, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/li>\n<\/ul>\nB\u1eb1ng ch\u1ee9ng l\u00e0 trong b\u00e1nh pudding; trong 90 ng\u00e0y \u0111\u1ea7u ti\u00ean, t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn c\u1ee7a Marriott \u0111\u00e3 th\u00fac \u0111\u1ea9y h\u01a1n <a href=\"#\">7.000 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng<\/a>.<\/p>\nMarriott c\u0169ng c\u00f3 m\u1ed9t truy\u1ec1n th\u1ed1ng m\u1ea1nh m\u1ebd l\u00e0 lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a J. Willard Marriott cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 “th\u1ee9c \u0103n ngon v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.” V\u00e0 c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc ch\u1ec9 \u0111\u1ea1o n\u00e0y.<\/p>\n3. MGM<\/strong><\/p>\n<a href=\"#\">MGM Grand \u1edf Las Vegas<\/a> mang Sin City v\u00e0o cu\u1ed9c s\u1ed1ng tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Cho d\u00f9 kh\u00e1ch s\u1ea1n \u0111\u0103ng video v\u1ec1 m\u1ed9t b\u1eefa ti\u1ec7c h\u1ed3 b\u01a1i s\u00f4i \u0111\u1ed9ng hay \u1ea3nh v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i lu\u00f4n bi\u1ebft nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra \u1edf \u0111\u00f3.<\/p>\n\u0110i\u1ec1u n\u00e0y kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m v\u00e0 d\u1ef1 \u0111o\u00e1n t\u1eeb nh\u1eefng kh\u00e1ch \u0111ang b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u chuy\u1ebfn \u0111i ti\u1ebfp theo c\u1ee7a h\u1ecd \u0111\u1ebfn th\u00e0nh ph\u1ed1 v\u00e0 n\u00f3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi hi\u1ec7n \u0111ang \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch h\u00e0i l\u00f2ng khu\u1ebfch \u0111\u1ea1i th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00e0ng xa c\u00e0ng t\u1ed1t. Kh\u00e1ch ch\u1ee5p \u1ea3nh t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u01b0\u1eddng chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi xem kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n qua con m\u1eaft c\u1ee7a b\u1ea1n b\u00e8 h\u1ecd, \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh t\u1ef1 nhi\u00ean tuy\u1ec7t v\u1eddi cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. \u0110\u0103ng v\u00e0 qu\u1ea3ng b\u00e1 nh\u1eefng c\u00e2u chuy\u1ec7n nh\u01b0 c\u1ea7u h\u00f4n ho\u1eb7c k\u1ef7 ni\u1ec7m s\u1ebd c\u1ee7ng c\u1ed1 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"key-guidelines\">Nh\u1eefng h\u01b0\u1edbng d\u1eabn ch\u00ednh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n: T\u1ed5ng k\u1ebft<\/h2>\n<ul>\n<li>M\u1ee5c ti\u00eau l\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t s\u1ef1 g\u1eafn b\u00f3 v\u00e0 quen thu\u1ed9c t\u1ee9c th\u00ec t\u1eeb kh\u00e1ch du l\u1ecbch khi h\u1ecd nghe th\u1ea5y t\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/li>\n<li>X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh v\u00e0 tri\u1ebft l\u00fd c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y<\/li>\n<li>T\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n \u0111a ch\u1ee9c n\u0103ng<\/li>\n<li>H\u00e3y nh\u1edb r\u1eb1ng kh\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a b\u1ea1n v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>\u0110\u1ea3m b\u1ea3o m\u1ecdi y\u1ebfu t\u1ed1 trong d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n, giao ti\u1ebfp v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n<\/li>\n<li>T\u1ea1o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u0103ng s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n<li>S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 d\u1ec5 chia s\u1ebb<\/li>\n<li>Xem nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m \u0111\u1ec3 bi\u1ebft c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt<\/li>\n<\/ul>\n<\/body> \n<\/html> \n“`<\/p>\n","protected":false},"excerpt":{"rendered":"“`html X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 […]<\/p>\n","protected":false},"author":1,"featured_media":448240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448258"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448240"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":448258,"date":"2025-03-08T04:30:13","date_gmt":"2025-03-08T04:30:13","guid":{"rendered":"https:\/\/otavietnam.com\/xay-dung-thuong-hieu-khach-san-bi-quyet-thanh-cong-3\/"},"modified":"2025-03-08T04:30:13","modified_gmt":"2025-03-08T04:30:13","slug":"xay-dung-thuong-hieu-khach-san-bi-quyet-thanh-cong-3","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/xay-dung-thuong-hieu-khach-san-bi-quyet-thanh-cong-3\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n: B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng"},"content":{"rendered":"

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\n X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng<\/title> \n <meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd. T\u00ecm hi\u1ec3u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u00fd t\u01b0\u1edfng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1ea1o d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\"> \n <meta name=\"keywords\" content=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, marketing kh\u00e1ch s\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n, v\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n\"> \n<\/head> \n<body><\/p>\n<h1>X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng<\/h1>\nX\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n. N\u1ebfu b\u1ea1n l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n, n\u00f3i d\u1ed1i ho\u1eb7c l\u00e0m h\u1ecd th\u1ea5t v\u1ecdng, b\u1ea1n s\u1ebd m\u1ea5t b\u1ea1n b\u00e8 r\u1ea5t nhanh.<\/p>\nT\u1ea5t nhi\u00ean, m\u1ecdi th\u1ee9 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111i\u1ec1u \u0111\u00f3, nh\u01b0ng b\u1eb1ng c\u00e1ch h\u1ea5p d\u1eabn, nh\u1ea5t qu\u00e1n, ch\u00e2n th\u1ef1c v\u00e0 th\u00fa v\u1ecb, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh ti\u1ebfng t\u00edch c\u1ef1c v\u00e0 l\u00e2u d\u00e0i. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/span> gi\u00fap t\u1ea1o d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\nTrong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng, bao g\u1ed3m c\u1ea3 c\u00e1c v\u00ed d\u1ee5 quan tr\u1ecdng.<\/strong><\/p>\n<h2>M\u1ee5c L\u1ee5c<\/h2>\n<ul>\n<li><a href=\"#what-is-hotel-branding\">Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/a><\/li>\n<li><a href=\"#tips-for-branding\">M\u1eb9o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#crucial-elements\">C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<li><a href=\"#importance-of-brand\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u00fang<\/a><\/li>\n<li><a href=\"#hotel-branding-strategies\">Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#hotel-branding-examples\">Nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#key-guidelines\">Nh\u1eefng h\u01b0\u1edbng d\u1eabn ch\u00ednh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n: T\u1ed5ng k\u1ebft<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-hotel-branding\">Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h2>\nTh\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u00e0 c\u00e1ch b\u1ea1n t\u1ea1o ra m\u1ed9t s\u1ef1 g\u1eafn b\u00f3 v\u00e0 c\u1ea3m gi\u00e1c quen thu\u1ed9c t\u1ee9c th\u00ec t\u1eeb kh\u00e1ch du l\u1ecbch khi h\u1ecd nghe th\u1ea5y t\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/span> kh\u00f4ng ch\u1ec9 l\u00e0 logo m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\nVi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng s\u1ebd gi\u00fap kh\u00e1ch c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1edb l\u1ea1i h\u00ecnh \u1ea3nh v\u00e0 logo c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng ngay l\u1eadp t\u1ee9c v\u1ec1 tr\u1ea3i nghi\u1ec7m l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. <\/p>\nNhu c\u1ea7u nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd s\u1ebd gi\u1ea3m b\u1edbt nh\u1edd v\u00e0o di s\u1ea3n hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n; danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho h\u1ecd bi\u1ebft m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n bi\u1ebft. V\u00ed d\u1ee5: kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 t\u0129nh l\u1eb7ng, hay m\u1ed9t trung t\u00e2m x\u00e3 h\u1ed9i s\u00f4i \u0111\u1ed9ng v\u00e0 n\u00e1o nhi\u1ec7t?<\/p>\n<div id=\"blog_content_cta\">\n<div>\n\u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi<\/p>\nV\u1edbi n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i v\u00e0 doanh thu kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a SiteMinder, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<a href=\"#\">T\u00ecm hi\u1ec3u th\u00eam<\/a><\/p>\n<\/p><\/div>\n<img alt=\"Ota Viet Nam 1 116\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-448256\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-116.png\" width=\"360\" height=\"420\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-116.png 360w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-116-257x300.png 257w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>\n<\/p><\/div>\n<h2 id=\"tips-for-branding\">M\u1eb9o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/h2>\nCho d\u00f9 b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u hay tr\u1ea3i qua qu\u00e1 tr\u00ecnh t\u00e1i th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 v\u00e0 \u1ea3nh h\u01b0\u1edfng b\u1ea1n c\u1ea7n xem x\u00e9t tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li>V\u1ecb tr\u00ed c\u1ee7a b\u1ea1n<\/li>\n<li>V\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/li>\n<li>M\u00f4i tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/li>\n<li>Ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u01b0a th\u00edch c\u1ee7a b\u1ea1n<\/li>\n<li>H\u00e0nh vi v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch du l\u1ecbch t\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\nTr\u00ean h\u1ebft, b\u1ea1n c\u0169ng c\u1ea7n t\u00ednh \u0111\u1ebfn c\u00e1ch b\u1ea1n d\u1ef1 \u0111\u1ecbnh mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. Khi b\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u00fa v\u1ecb.<\/p>\n<h3 id=\"crucial-elements\">C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\nC\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 l\u00e2u d\u00e0i, nh\u01b0ng b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec tr\u01b0\u1edbc khi gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n v\u1edbi th\u1ebf gi\u1edbi? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c m\u1ee5c thi\u1ebft y\u1ebfu c\u1ea7n \u0111\u1ec1 c\u1eadp:<\/p>\n<ul>\n<li>T\u00ean v\u00e0 logo<\/strong><\/li>\n<\/ul>\nTheo th\u1eddi gian, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m. Kh\u00e1ch s\u1ebd nh\u00ecn ho\u1eb7c nghe th\u1ea5y t\u00ean c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3m nh\u1eadn m\u1ed9t c\u1ea3m x\u00fac ho\u1eb7c h\u00ecnh dung m\u1ed9t c\u1ea3nh t\u01b0\u1ee3ng. Logo c\u1ee7a b\u1ea1n l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho t\u00ean c\u1ee7a b\u1ea1n \u2013 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong \u00fd th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\nT\u00ean v\u00e0 logo c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1ng nh\u1edb v\u00e0 \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Xem x\u00e9t <a href=\"#\">logo \u0111\u00e1p \u1ee9ng<\/a> c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eadn di\u1ec7n tr\u1ef1c quan c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau.<\/p>\nL\u01b0u \u00fd:<\/em> <a href=\"#\">H\u00e3y ghi nh\u1edb SEO<\/a> khi ch\u1ecdn t\u00ean. N\u1ebfu b\u1ea1n ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean qu\u00e1 ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<ul>\n<li>M\u1ed9t tri\u1ebft l\u00fd c\u1ed1t l\u00f5i<\/strong><\/li>\n<\/ul>\nKh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec? N\u00f3 tin v\u00e0o \u0111i\u1ec1u g\u00ec? B\u1ea5t k\u1ec3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 gi\u00e1 tr\u1ecb n\u00e0o b\u1ea1n g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ngay t\u1eeb \u0111\u1ea7u s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0o t\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng? N\u1ebfu v\u1eady, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3n \u00e1nh \u0111i\u1ec1u n\u00e0y trong thi\u1ebft k\u1ebf, logo v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<ul>\n<li>M\u1ed9t b\u1ea3n s\u1eafc tr\u1ef1c quan m\u1ea1nh m\u1ebd<\/strong><\/li>\n<\/ul>\nLi\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi t\u00ean v\u00e0 logo c\u1ee7a b\u1ea1n l\u00e0 <a href=\"#\">thi\u1ebft k\u1ebf trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/a>, n\u1ed9i dung b\u1ea1n \u0111\u0103ng tr\u00ean <a href=\"#\">m\u1ea1ng x\u00e3 h\u1ed9i<\/a>, trong email c\u1ee7a b\u1ea1n, v.v. Giao di\u1ec7n v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi tri\u1ebft l\u00fd c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng v\u00ed d\u1ee5 tr\u00ean, t\u00ednh b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 ra l\u1ec7nh cho m\u00e0u s\u1eafc \u1ea5m \u00e1p v\u00e0 tr\u1ea7n t\u1ee5c ho\u1eb7c m\u00e0u xanh l\u00e1 c\u00e2y m\u1ec1m m\u1ea1i, thay v\u00ec m\u00e0u \u0111\u1ecf ho\u1eb7c v\u00e0ng t\u01b0\u01a1i.<\/p>\nNgo\u00e0i m\u00e0u s\u1eafc, b\u1ea1n c\u1ea7n suy ngh\u0129 v\u1ec1 ki\u1ec3u ch\u1eef b\u1ea1n s\u1eed d\u1ee5ng v\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh b\u1ea1n hi\u1ec3n th\u1ecb \u0111\u1ec3 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. M\u1ecdi th\u1ee9 c\u1ea7n ph\u1ea3i \u0111\u1ed3ng b\u1ed9.<\/p>\n<ul>\n<li>K\u1ec3 chuy\u1ec7n<\/strong><\/li>\n<\/ul>\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 hi\u1ec3u b\u1ea1n l\u00e0 ai v\u00e0 t\u1ea1i sao b\u1ea1n l\u00e0m nh\u1eefng g\u00ec b\u1ea1n l\u00e0m. S\u1ee9 m\u1ec7nh n\u00e0o th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\nN\u1ebfu b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh t\u1ed3n t\u1ea1i \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch du l\u1ecbch sang tr\u1ecdng m\u1ed9t k\u1ef3 ngh\u1ec9 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i, th\u00ec b\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ea3o lu\u1eadn v\u1ec1 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y m\u1ea1nh m\u1ebd v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, c\u00e1ch tr\u1ea3i nghi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 n\u00f3 t\u1ea1o ra cho c\u1ea3 kh\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 th\u1ebf gi\u1edbi n\u00f3i chung. B\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 l\u00e0m cho c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh tr\u1edf n\u00ean kh\u00e1t v\u1ecdng, kh\u00e1ch c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tham gia c\u00f9ng b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n.<\/p>\nM\u1eb9o quan tr\u1ecdng:<\/em> \u0110\u1ea3m b\u1ea3o gi\u1ecdng v\u0103n c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a c\u00f9ng v\u1edbi c\u00e1c tuy\u00ean b\u1ed1 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xoay quanh ni\u1ec1m vui v\u00e0 s\u1ef1 m\u1edbi l\u1ea1 kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef qu\u00e1 trang tr\u1ecdng.<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/strong><\/li>\n<\/ul>\nC\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd l\u00e0 ph\u1ea7n c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi n\u00f3i \u0111\u1ebfn c\u00e1ch kh\u00e1ch c\u1ea3m nh\u1eadn v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra c\u00e1c ph\u00f2ng, ti\u1ec7n nghi, th\u1ef1c \u0111\u01a1n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 truy ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. C\u00e1c d\u1ecbch v\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh cho kh\u00e1ch th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a c\u1ee7a m\u00ecnh.<\/p>\nN\u00f3 c\u0169ng n\u00ean \u0111i xa h\u01a1n \u0111i\u1ec1u n\u00e0y, bao g\u1ed3m c\u1ea3 m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch s\u1ea1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h3 id=\"importance-of-brand\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u00fang<\/h3>\nPh\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u0103ng l\u1ee3i nhu\u1eadn theo th\u1eddi gian. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ki\u00ean tr\u00ec.<\/p>\nB\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>\u0110\u1eb7t k\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 gi\u00e1 c\u1ea3<\/li>\n<li>H\u1ee9a h\u1eb9n v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch nh\u1ea5t qu\u00e1n<\/li>\n<li>T\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<li>X\u00e2y d\u1ef1ng l\u00f2ng tin trong ng\u00e0nh<\/li>\n<li>T\u0103ng c\u01b0\u1eddng \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n<li>Thi\u1ebft l\u1eadp m\u1ed9t <a href=\"#\">c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/a><\/li>\n<\/ul>\n\u0110i\u1ec3m cu\u1ed1i c\u00f9ng n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. S\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\nVi\u1ec7c \u0111\u01b0a ra m\u1ed9t kh\u1ea9u hi\u1ec7u ho\u1eb7c m\u1ed9t d\u00f2ng gi\u1edbi thi\u1ec7u ‘v\u1ec1 ch\u00fang t\u00f4i’ l\u00e0 m\u1ed9t chuy\u1ec7n – nh\u01b0ng n\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a g\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n theo. Nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 v\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 h\u1ecd vi\u1ebft s\u1ebd \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1ch kh\u00e1ch du l\u1ecbch x\u00e1c \u0111\u1ecbnh v\u1edbi n\u00f3.<\/p>\n\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0:<\/p>\n<ul>\n<li>Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec b\u1ea1n h\u1ee9a<\/li>\n<li>Lu\u00f4n nh\u1ea5t qu\u00e1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p<\/li>\n<li>L\u00e0m vi\u1ec7c ngo\u00e0i gi\u1edd \u0111\u1ec3 t\u00ecm ngu\u1ed3n cung c\u1ea5p v\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u1ea3n h\u1ed3i<\/li>\n<li>Li\u00ean t\u1ee5c qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 giao ti\u1ebfp c\u1ee7a kh\u00e1ch<\/li>\n<li>Th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng v\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd<\/li>\n<\/ul>\nM\u1ea5t m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c nh\u01b0ng m\u1ed9t danh ti\u1ebfng x\u1ea5u \u0111\u00f4i khi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea3n h\u1ed3i x\u1ea5u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u1ea1n c\u1ea7n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, b\u1ea1n c\u1ea7n l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 \u0111\u1ed9c quy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 gia \u0111\u00ecnh.<\/p>\n<img alt=\"Ota Viet Nam 1 117\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-448257\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-1024x768.png\" width=\"1024\" height=\"768\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117-1140x855.png 1140w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-117.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<h2 id=\"hotel-branding-strategies\">Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/h2>\nM\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 c\u00f4ng nh\u1eadn h\u01a1n, v\u1edbi nh\u1eadn th\u1ee9c chung h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed mua l\u1ea1i c\u1ee7a b\u1ea1n theo th\u1eddi gian v\u00e0 cho ph\u00e9p b\u1ea1n t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh.<\/p>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 m\u1eb9o quan tr\u1ecdng \u0111\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn \u0111\u00f3.<\/p>\n1. Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> \n \u0110i\u1ec1u n\u00e0y bao g\u1ed3m quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1ebd thi\u1ebft k\u1ebf trang web c\u1ee7a m\u00ecnh, nh\u1eefng k\u00eanh c\u1ee7a b\u00ean th\u1ee9 ba n\u00e0o b\u1ea1n s\u1ebd b\u00e1n th\u00f4ng qua, nh\u1eefng lo\u1ea1i email n\u00e0o b\u1ea1n s\u1ebd g\u1eedi, nh\u1eefng doanh nghi\u1ec7p n\u00e0o kh\u00e1c b\u1ea1n s\u1ebd h\u1ee3p t\u00e1c, c\u00e1ch b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a m\u00ecnh, c\u00e1ch b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp l\u00f2ng trung th\u00e0nh, v.v.<\/p>\n2. H\u00e3y chi\u1ebfn l\u01b0\u1ee3c v\u1edbi \u0111\u00f4 la ti\u1ebfp th\u1ecb<\/strong> \n \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 ph\u00e2n t\u00edch chi ti\u1ebft th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n chi ti\u1ec1n v\u00e0o n\u01a1i n\u00f3 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t. Lo\u1ea1i b\u1ecf l\u00e3ng ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu \u0111\u01b0\u1ee3c nhi\u1ec1u doanh thu h\u01a1n, d\u1eabn \u0111\u1ebfn t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 \u0111i\u1ec3m hi\u1ec7u su\u1ea5t cao h\u01a1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n3. \u0110\u1ec3 m\u1eaft \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong> \n Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh cao. Nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n th\u1ea5y m\u00ecnh trong c\u00e1c cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 v\u1edbi b\u1ed9 comp, li\u00ean t\u1ee5c l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1eaft gi\u1ea3m l\u1eabn nhau \u0111\u1ec3 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh. N\u1ebfu c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n n\u1eb1m trong m\u1ed9t khu v\u1ef1c b\u00e3o h\u00f2a v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n so s\u00e1nh cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1, th\u00ec th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n s\u1ebd mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e2n bi\u1ec7t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n4. H\u00e3y kh\u00e1c bi\u1ec7t<\/strong> \n V\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch ng\u00e0y c\u00e0ng t\u0103ng, c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ed9t ph\u00e1 v\u1ec1 c\u00f4ng ngh\u1ec7, kh\u00f4ng c\u00f3 ch\u1ed7 cho s\u1ef1 t\u0129nh l\u1eb7ng. B\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm c\u00e1ch \u0111\u1ed5i m\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch c\u00f3 l\u00fd do ch\u1ecdn b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 xoay v\u00f2ng c\u00e1c g\u00f3i c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111\u01b0a c\u00e1 nh\u00e2n h\u00f3a l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi ho\u1eb7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch \u0111ang s\u1eed d\u1ee5ng trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n5. Lu\u00f4n trung th\u1ef1c v\u1edbi l\u1ecbch s\u1eed c\u1ee7a b\u1ea1n<\/strong> \n B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n \u0111\u1eb7t ra \u0111\u1ec3 l\u00e0m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u1ea3i l\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n m\u1ed7i ng\u00e0y. Kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, v\u00ec v\u1eady b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho th\u1ecb tr\u01b0\u1eddng c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. Thay \u0111\u1ed5i v\u00e0 thay \u0111\u1ed5i \u00fd t\u01b0\u1edfng s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n trong d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng do \u0111\u00f3.<\/p>\n6. Trao quy\u1ec1n cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n<\/strong> \n M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd lu\u00f4n c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1ef1 h\u00e0o \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ee9 m\u1ec7nh v\u00e0 c\u00e2u chuy\u1ec7n. \u0110\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch tr\u1ea3i nghi\u1ec7m, h\u00e3y cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n t\u1ef1 do chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 ch\u1ee7 \u0111\u1ed9ng l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac.<\/p>\n7. \u01afu ti\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> \n V\u1edbi <a href=\"#\">d\u1eef li\u1ec7u m\u1edbi<\/a> ti\u1ebfp t\u1ee5c cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i gi\u1ed1ng nhau tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ho\u1eb7c b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o kh\u00e1c. Ngay gi\u00e2y ph\u00fat m\u1ed9t trang web kh\u00f4ng t\u1ea3i \u0111\u01b0\u1ee3c ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng tr\u1edf n\u00ean v\u1ee5ng v\u1ec1, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp b\u1eaft \u0111\u1ea7u dao \u0111\u1ed9ng.<\/p>\n8. T\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch <a href=\"#\">OTA<\/a> c\u1ee7a b\u1ea1n<\/strong> \n \u0110\u1ec3 nh\u1ea5t qu\u00e1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, danh s\u00e1ch OTA c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed c\u1ea9n th\u1eadn nh\u01b0 trang web c\u1ee7a ri\u00eang b\u1ea1n, v\u00ec c\u00f3 bao nhi\u00eau kh\u00e1ch du l\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n tr\u00ean c\u00e1c k\u00eanh nh\u01b0 Booking.com ho\u1eb7c <a href=\"#\">Expedia<\/a>. \u0110\u1ea3m b\u1ea3o n\u1ed9i dung v\u00e0 th\u01b0 vi\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1eef \u1edf c\u00e1c ti\u00eau chu\u1ea9n cao t\u01b0\u01a1ng t\u1ef1 v\u00e0 t\u1ea5t c\u1ea3 th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec1u \u0111\u01b0\u1ee3c bao g\u1ed3m.<\/p>\n9. Bi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00e1nh tay ph\u1ea3i c\u1ee7a b\u1ea1n<\/strong> \n M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u00f9ng n\u1ed5 v\u00e0o cu\u1ed9c s\u1ed1ng. N\u1ebfu b\u1ea1n \u0111\u0103ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 lan truy\u1ec1n v\u00ec t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd do ch\u00ednh \u0111\u00e1ng, cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u00f3 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c ho\u1eb7c t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng, th\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00f4ng vi\u1ec7c cho b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p cho m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c ri\u00eang c\u1ee7a n\u00f3 v\u00e0 t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n l\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd chia s\u1ebb c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh theo c\u00e1ch khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u00e0n t\u00e1n.<\/p>\n<h2 id=\"hotel-branding-examples\">Nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/h2>\nN\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau cao, b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng b\u1eb1ng c\u00e1ch xem x\u00e9t m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 xem c\u00e1ch h\u1ecd l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba v\u00ed d\u1ee5 nhanh:<\/p>\n1. Six Senses<\/strong><\/p>\nH\u00e0ng n\u0103m, <\/span><a href=\"#\">t\u1ea1p ch\u00ed Travel + Leisure<\/span><\/a> kh\u1ea3o s\u00e1t h\u01a1n <\/span><a href=\"#\">300.000 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/span><\/a> \u0111\u1ec3 c\u00e2n nh\u1eafc v\u1ec1 tr\u1ea3i nghi\u1ec7m du l\u1ecbch tr\u00ean to\u00e0n c\u1ea7u. \u1ea4n ph\u1ea9m<\/span> t\u1ef1 h\u00e0o c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh h\u00e0ng th\u00e1ng tr\u00ean 950.000 \u0111\u1ed9c gi\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 quan du l\u1ecbch h\u00e0ng \u0111\u1ea7u k\u1ec3 t\u1eeb khi l\u1ea7n \u0111\u1ea7u ti\u00ean l\u00ean c\u00e1c qu\u1ea7y b\u00e1o v\u00e0o n\u0103m 1937. Trong cu\u1ed9c kh\u1ea3o s\u00e1t ‘Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi’,<\/span> \u0111\u1ed9c gi\u1ea3 \u0111\u00e1nh gi\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n v\u1ec1 v\u1ecb tr\u00ed, ph\u00f2ng v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, th\u1ef1c ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/span><\/p>\nN\u0103m 2017, <\/span><a href=\"#\">Six Senses<\/span><\/a> kh\u00e1ch s\u1ea1n, khu ngh\u1ec9 d\u01b0\u1ee1ng v\u00e0 spa \u0111\u00e3 \u0111\u1ee9ng \u0111\u1ea7u, ti\u1ebfp theo l\u00e0 <\/span><a href=\"#\">B\u1ed9 s\u01b0u t\u1eadp Oetker<\/span><\/a> v\u00e0 <\/span><a href=\"#\">Khu ngh\u1ec9 d\u01b0\u1ee1ng Auberge<\/span><\/a>.<\/span><\/p>\nSix Senses \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1995 v\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng v\u1ec1 vi\u1ec7c t\u1ea1o ra \u00fd th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng v\u00e0 s\u1ee9c kh\u1ecfe. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c du kh\u00e1ch hi\u1ec7n \u0111\u1ea1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u v\u00e0 khi kh\u00e1ch \u1edf t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1n Six Senses, h\u1ecd c\u00f3 th\u1ec3 tham gia v\u00e0o:<\/span><\/p>\n<ul>\n<li>S\u00e0ng l\u1ecdc s\u1ee9c kh\u1ecfe<\/span><\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a gi\u1ea5c ng\u1ee7 v\u00e0 dinh d\u01b0\u1ee1ng<\/span><\/li>\n<li>K\u1ebft n\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/li>\n<li>Hi\u1ec7u qu\u1ea3 n\u0103ng l\u01b0\u1ee3ng<\/span><\/li>\n<li>Qu\u1ea3n l\u00fd ch\u1ea5t th\u1ea3i b\u1ec1n v\u1eefng<\/span><\/li>\n<li>C\u00e1c s\u00e1ng ki\u1ebfn t\u1eeb thi\u1ec7n<\/span><\/li>\n<\/ul>\n\u0110\u00e2y l\u00e0 ngo\u00e0i tr\u1ea3i nghi\u1ec7m n\u0103m sao sang tr\u1ecdng \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m tuy\u1ec7t \u0111\u1eb9p nh\u01b0 Maldives, Fiji v\u00e0 Seychelles.<\/span><\/p>\n2. Marriott<\/strong><\/p>\nMarriott \u0111\u00e3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh \u0111\u1ec3 t\u1ea1o ra v\u00f4 s\u1ed1 n\u1ed9i dung \u0111a d\u1ea1ng k\u1ec3 t\u1eeb n\u0103m 2014. Cho \u0111\u1ebfn nay, studio n\u1ed9i dung c\u1ee7a Marriott \u0111\u00e3 s\u1ea3n xu\u1ea5t:<\/p>\n<ul>\n<li>M\u1ed9t t\u1ea1p ch\u00ed du l\u1ecbch tr\u1ef1c tuy\u1ebfn c\u00f3 t\u00ean ‘Marriott Traveler’<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh TV<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o<\/li>\n<li>Phim ng\u1eafn<\/li>\n<li>N\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 chia s\u1ebb<\/li>\n<li>C\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb theo th\u1eddi gian th\u1ef1c, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/li>\n<\/ul>\nB\u1eb1ng ch\u1ee9ng l\u00e0 trong b\u00e1nh pudding; trong 90 ng\u00e0y \u0111\u1ea7u ti\u00ean, t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn c\u1ee7a Marriott \u0111\u00e3 th\u00fac \u0111\u1ea9y h\u01a1n <a href=\"#\">7.000 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng<\/a>.<\/p>\nMarriott c\u0169ng c\u00f3 m\u1ed9t truy\u1ec1n th\u1ed1ng m\u1ea1nh m\u1ebd l\u00e0 lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a J. Willard Marriott cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 “th\u1ee9c \u0103n ngon v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.” V\u00e0 c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc ch\u1ec9 \u0111\u1ea1o n\u00e0y.<\/p>\n3. MGM<\/strong><\/p>\n<a href=\"#\">MGM Grand \u1edf Las Vegas<\/a> mang Sin City v\u00e0o cu\u1ed9c s\u1ed1ng tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Cho d\u00f9 kh\u00e1ch s\u1ea1n \u0111\u0103ng video v\u1ec1 m\u1ed9t b\u1eefa ti\u1ec7c h\u1ed3 b\u01a1i s\u00f4i \u0111\u1ed9ng hay \u1ea3nh v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i lu\u00f4n bi\u1ebft nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra \u1edf \u0111\u00f3.<\/p>\n\u0110i\u1ec1u n\u00e0y kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m v\u00e0 d\u1ef1 \u0111o\u00e1n t\u1eeb nh\u1eefng kh\u00e1ch \u0111ang b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u chuy\u1ebfn \u0111i ti\u1ebfp theo c\u1ee7a h\u1ecd \u0111\u1ebfn th\u00e0nh ph\u1ed1 v\u00e0 n\u00f3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi hi\u1ec7n \u0111ang \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch h\u00e0i l\u00f2ng khu\u1ebfch \u0111\u1ea1i th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00e0ng xa c\u00e0ng t\u1ed1t. Kh\u00e1ch ch\u1ee5p \u1ea3nh t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u01b0\u1eddng chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi xem kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n qua con m\u1eaft c\u1ee7a b\u1ea1n b\u00e8 h\u1ecd, \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh t\u1ef1 nhi\u00ean tuy\u1ec7t v\u1eddi cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. \u0110\u0103ng v\u00e0 qu\u1ea3ng b\u00e1 nh\u1eefng c\u00e2u chuy\u1ec7n nh\u01b0 c\u1ea7u h\u00f4n ho\u1eb7c k\u1ef7 ni\u1ec7m s\u1ebd c\u1ee7ng c\u1ed1 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"key-guidelines\">Nh\u1eefng h\u01b0\u1edbng d\u1eabn ch\u00ednh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n: T\u1ed5ng k\u1ebft<\/h2>\n<ul>\n<li>M\u1ee5c ti\u00eau l\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t s\u1ef1 g\u1eafn b\u00f3 v\u00e0 quen thu\u1ed9c t\u1ee9c th\u00ec t\u1eeb kh\u00e1ch du l\u1ecbch khi h\u1ecd nghe th\u1ea5y t\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/li>\n<li>X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh v\u00e0 tri\u1ebft l\u00fd c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y<\/li>\n<li>T\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n \u0111a ch\u1ee9c n\u0103ng<\/li>\n<li>H\u00e3y nh\u1edb r\u1eb1ng kh\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a b\u1ea1n v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>\u0110\u1ea3m b\u1ea3o m\u1ecdi y\u1ebfu t\u1ed1 trong d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n, giao ti\u1ebfp v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n<\/li>\n<li>T\u1ea1o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u0103ng s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n<li>S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 d\u1ec5 chia s\u1ebb<\/li>\n<li>Xem nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m \u0111\u1ec3 bi\u1ebft c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt<\/li>\n<\/ul>\n<\/body> \n<\/html> \n“`<\/p>\n","protected":false},"excerpt":{"rendered":"“`html X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n M\u1ea1nh M\u1ebd: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 […]<\/p>\n","protected":false},"author":1,"featured_media":448240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448258"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448240"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}