{"id":448253,"date":"2025-03-08T03:37:30","date_gmt":"2025-03-08T03:37:30","guid":{"rendered":"https:\/\/otavietnam.com\/dinh-gia-gia-tang-gia-tri-khach-san-toi-uu-doanh-thu-trai-nghiem\/"},"modified":"2025-03-08T03:37:30","modified_gmt":"2025-03-08T03:37:30","slug":"dinh-gia-gia-tang-gia-tri-khach-san-toi-uu-doanh-thu-trai-nghiem","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dinh-gia-gia-tang-gia-tri-khach-san-toi-uu-doanh-thu-trai-nghiem\/","title":{"rendered":"\u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu Doanh Thu &#038; Tr\u1ea3i Nghi\u1ec7m"},"content":{"rendered":"<p>&#8220;`html<br \/>\n<!DOCTYPE html><br \/>\n<html lang=\"vi\"><br \/>\n<head><br \/>\n  <meta charset=\"UTF-8\"><br \/>\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><br \/>\n  <title>\u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu Doanh Thu<\/title><br \/>\n  <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb (value-added pricing) trong ng\u00e0nh kh\u00e1ch s\u1ea1n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\"><\/p>\n<style>\n    body {\n      font-family: Arial, sans-serif;\n      line-height: 1.6;\n      margin: 20px;\n    }\n    h1, h2, h3, h4 {\n      color: #333;\n    }\n    strong {\n      font-weight: bold;\n    }\n    .red {\n      color: red;\n    }\n  <\/style>\n<p><\/head><br \/>\n<body><\/p>\n<h1>\u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu Doanh Thu<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb (Value-Added Pricing)<\/h2>\n<p>\n    <underline>\u0110\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb<\/underline>, hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb (value-based pricing), l\u00e0 m\u1ed9t <strong class=\"red\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> trong \u0111\u00f3 kh\u00e1ch s\u1ea1n thi\u1ebft l\u1eadp gi\u00e1 ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.\n  <\/p>\n<p>\n    Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00e1c bi\u1ec7t so v\u1edbi h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, v\u00ec gi\u00e1 kh\u00f4ng d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u h\u1eefu h\u00ecnh nh\u01b0 cung v\u00e0 c\u1ea7u ho\u1eb7c chi ph\u00ed (m\u1eb7c d\u00f9 chi ph\u00ed v\u1eabn ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n t\u1ea1o ra l\u1ee3i nhu\u1eadn, kh\u00f4ng ch\u1ec9 <strong class=\"red\">doanh thu<\/strong>).\n  <\/p>\n<p>\n    H\u00e0ng h\u00f3a xa x\u1ec9 nh\u01b0 t\u00fai x\u00e1ch thi\u1ebft k\u1ebf, r\u01b0\u1ee3u vang h\u1ea3o h\u1ea1ng v\u00e0 \u0111\u1ed3ng h\u1ed3 Th\u1ee5y S\u0129 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb. Chi ph\u00ed v\u1eadt li\u1ec7u v\u00e0 nh\u00e2n c\u00f4ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t nh\u1eefng h\u00e0ng h\u00f3a n\u00e0y kh\u00f4ng cao, nh\u01b0ng danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c khu v\u1ef1c s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n.\n  <\/p>\n<p>\n    <strong>V\u1eady \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb trong kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3 l\u00e0 g\u00ec? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u.<\/strong>\n  <\/p>\n<h2>T\u1ea1i sao Kh\u00e1ch s\u1ea1n N\u00ean Tri\u1ec3n khai Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb?<\/h2>\n<p>\n    Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n t\u1eeb \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb so v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o kh\u00e1c. Khi b\u1ea1n n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng m\u1ed9t <strong class=\"red\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong> tuy\u1ec7t v\u1eddi, m\u1ecdi ng\u01b0\u1eddi s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m n\u00f3.\n  <\/p>\n<p>\n    \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ed9c \u0111\u00e1o, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. N\u1ebfu b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, nhu c\u1ea7u t\u0103ng l\u00ean s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u1eb7t gi\u00e1 cao h\u01a1n nhi\u1ec1u tr\u00ean <strong class=\"red\">c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/strong> c\u1ee7a m\u00ecnh, ngay c\u1ea3 khi chi ph\u00ed c\u1ee7a b\u1ea1n v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.\n  <\/p>\n<p>\n    \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 <strong class=\"red\">n\u1ed7 l\u1ef1c qu\u1ea3n l\u00fd doanh thu<\/strong> c\u1ee7a b\u1ea1n, gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u1ea3 c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 gi\u00e1 trung b\u00ecnh cho m\u1ed7i ph\u00f2ng.\n  <\/p>\n<h3>\u0110\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong kh\u00e1ch s\u1ea1n?<\/h3>\n<p>\n    \u0110\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n cung c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00edch c\u1ef1c nh\u1eadn th\u1ee9c n\u00e0y v\u00e0 do \u0111\u00f3 t\u00ednh ph\u00ed nhi\u1ec1u h\u01a1n cho ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch n\u00e2ng cao danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c theo hai c\u00e1ch ch\u00ednh:\n  <\/p>\n<ul>\n<li><strong>Th\u00f4ng qua c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/strong> T\u1eadp trung ti\u1ebfp th\u1ecb v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea5t k\u1ef3 kh\u00eda c\u1ea1nh h\u00e0ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng n\u00e0o trong d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Thu th\u1eadp v\u00e0 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1eb7t kh\u00e1ch s\u1ea1n v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n d\u01b0\u1edbi \u00e1nh s\u00e1ng t\u1ed1t nh\u1ea5t.<\/li>\n<li><strong>Th\u00f4ng qua x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong> \u0110\u00e1nh gi\u00e1 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi n\u1ed7 l\u1ef1c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n, v\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng xem ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng kh\u00e1ch quan v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ec3 khi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1: nh\u1eafc nh\u1edf h\u1ecd khi tr\u1ea3 ph\u00f2ng, g\u1eedi email theo d\u00f5i v\u00e0 c\u00e2n nh\u1eafc cung c\u1ea5p m\u1ed9t \u01b0u \u0111\u00e3i.<\/li>\n<\/ul>\n<p>  <img decoding=\"async\" src=\"#\" alt=\"H\u00ecnh \u1ea3nh minh h\u1ecda \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb\"><\/p>\n<h2>C\u00e1ch T\u1ea1o Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb Hi\u1ec7u Qu\u1ea3<\/h2>\n<p>\n    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00e1m b\u01b0\u1edbc quan tr\u1ecdng c\u1ea7n ghi nh\u1edb khi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:\n  <\/p>\n<h3>1. X\u00e1c \u0111\u1ecbnh Th\u1ecb tr\u01b0\u1eddng M\u1ee5c ti\u00eau<\/h3>\n<p>\n    \u0110\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 ai. H\u00e3y xem x\u00e9t b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ai v\u00e0 ki\u1ec3m tra Google Analytics v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i <strong class=\"red\">m\u1ea1ng x\u00e3 h\u1ed9i<\/strong> c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng &#8220;trung b\u00ecnh&#8221; hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.\n  <\/p>\n<h3>2. X\u00e1c \u0111\u1ecbnh Gi\u00e1 tr\u1ecb Kh\u00e1ch h\u00e0ng<\/h3>\n<p>\n    T\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n? Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0m g\u00ec t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 ai kh\u00e1c? X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a b\u1ea1n. Ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 xem kh\u00e1ch h\u00e0ng \u0111ang ca ng\u1ee3i \u0111i\u1ec1u g\u00ec. H\u00e3y xem x\u00e9t t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn n\u00e0y trong t\u01b0\u01a1ng lai.\n  <\/p>\n<h3>3. Thi\u1ebft l\u1eadp Gi\u00e1<\/h3>\n<p>\n    V\u00ec \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00ean kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n n\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n s\u1ed1 ti\u1ec1n b\u1ea1n n\u00ean t\u00ednh. Thay v\u00e0o \u0111\u00f3, \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1ea5y \u0111i\u1ec3m h\u00f2a v\u1ed1n ho\u1eb7c gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (<strong class=\"red\">ADR<\/strong>) l\u00e0m c\u01a1 s\u1edf, sau \u0111\u00f3 t\u0103ng gi\u00e1 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec b\u1ea1n ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng tr\u1ea3.\n  <\/p>\n<p>\n    M\u1ed9t c\u00e1ch \u0111\u1ec3 t\u00ednh to\u00e1n m\u1ee9c t\u0103ng \u0111\u00f3 l\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 nh\u1eefng g\u00ec h\u1ecd tin r\u1eb1ng c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y c\u1ee7a b\u1ea1n \u0111\u00e1ng gi\u00e1. H\u1ecd c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t t\u1ea7m nh\u00ecn ra bi\u1ec3n tr\u1ecb gi\u00e1 50 \u0111\u00f4 la m\u1ed9t \u0111\u00eam, m\u1ed9t b\u1ed3n t\u1eafm n\u01b0\u1edbc n\u00f3ng tr\u1ecb gi\u00e1 80 \u0111\u00f4 la, m\u1ed9t bu\u1ed5i m\u00e1t-xa m\u1ed9t gi\u1edd tr\u1ecb gi\u00e1 100 \u0111\u00f4 la.\n  <\/p>\n<p>\n    Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y \u0111\u1ec3 t\u00ednh gi\u00e1 cho t\u1eebng ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang t\u00ednh ph\u00ed bao nhi\u00eau cho c\u00e1c m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1.\n  <\/p>\n<h3>4. Nh\u1ea5n m\u1ea1nh c\u00e1c d\u1ecbch v\u1ee5 gia t\u0103ng gi\u00e1 tr\u1ecb<\/h3>\n<p>\n    C\u00f3 th\u1ec3 b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb cho m\u1ed9t s\u1ed1 ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh \u2013 trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n n\u00ean n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y, v\u00ec ch\u00fang s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. \u0110\u0103ng v\u1ec1 ch\u00fang tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o ch\u00fang tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1eb7t t\u00e0i li\u1ec7u in trong m\u1ed7i ph\u00f2ng.\n  <\/p>\n<h3>5. C\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1<\/h3>\n<p>\n    M\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 SiteMinder Insights c\u00f3 th\u1ec3 ch\u1ee9ng minh v\u00f4 gi\u00e1 trong vi\u1ec7c t\u1ea1o ra \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb, v\u00ec n\u00f3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n so s\u00e1nh v\u1edbi th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n.\n  <\/p>\n<h3>6. Theo d\u00f5i doanh thu<\/h3>\n<p>\n    Theo d\u00f5i hi\u1ec7u su\u1ea5t doanh thu c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1eddi gian cao \u0111i\u1ec3m khi b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh ph\u00ed nhi\u1ec1u h\u01a1n.\n  <\/p>\n<h3>7. Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/h3>\n<p>\n    H\u00e3y nh\u1edb r\u1eb1ng gi\u00e1 c\u1ee7a b\u1ea1n g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. So s\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 xem x\u00e9t xem s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u00f3 th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t trong d\u1ecbch v\u1ee5 v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n hay kh\u00f4ng.\n  <\/p>\n<h3>8. Ph\u1ea3n h\u1ed3i<\/h3>\n<p>\n    Sau khi h\u1ecd tr\u1ea3 ph\u00f2ng, h\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng xem h\u1ecd s\u1ebd \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.\n  <\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb<\/h2>\n<p>\n    Kh\u00e1ch s\u1ea1n A v\u00e0 Kh\u00e1ch s\u1ea1n B l\u00e0 h\u00e0ng x\u00f3m li\u1ec1n k\u1ec1. Ch\u00fang l\u00e0 c\u00e1c t\u00e0i s\u1ea3n li\u1ec1n k\u1ec1 c\u00f3 b\u1ed1 c\u1ee5c \u00edt nhi\u1ec1u gi\u1ed1ng nhau. Kh\u00e1ch s\u1ea1n A \u0111\u00e3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 trong nhi\u1ec1u th\u1eadp k\u1ef7. Kh\u00e1ch s\u1ea1n B c\u00f2n m\u1edbi v\u00e0 \u0111ang t\u00ecm c\u00e1ch ki\u1ebfm nhi\u1ec1u ti\u1ec1n h\u01a1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb.\n  <\/p>\n<p>\n    Kh\u00e1ch s\u1ea1n B t\u1ef1 h\u1ecda m\u00ecnh l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn sang tr\u1ecdng, \u0111\u1ed9c quy\u1ec1n h\u01a1n. N\u00f3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, thi\u1ebft k\u1ebf m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 c\u1ea9n th\u1eadn qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh. Theo th\u1eddi gian, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn h\u01a1n Kh\u00e1ch s\u1ea1n A v\u00e0 cu\u1ed1i c\u00f9ng t\u00ednh ph\u00ed nhi\u1ec1u h\u01a1n 100 \u0111\u00f4 la cho m\u1ed7i ph\u00f2ng do ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00e1ch c\u1ee7a n\u00f3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.\n  <\/p>\n<h2>T\u1ed1i \u01afu H\u00f3a Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng: Ch\u00eca Kh\u00f3a Th\u00e0nh C\u00f4ng c\u1ee7a \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb<\/h2>\n<p>\u0110\u1ec3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e1ng nh\u1edb v\u00e0 v\u01b0\u1ee3t tr\u1ed9i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc:<\/strong> \u0110\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, th\u00e2n thi\u1ec7n v\u00e0 s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac.<\/li>\n<li><strong>C\u01a1 s\u1edf v\u1eadt ch\u1ea5t hi\u1ec7n \u0111\u1ea1i v\u00e0 ti\u1ec7n nghi:<\/strong> \u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c n\u00e2ng c\u1ea5p ph\u00f2ng \u1ed1c, trang thi\u1ebft b\u1ecb v\u00e0 c\u00e1c ti\u1ec7n \u00edch kh\u00e1c \u0111\u1ec3 mang l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 ti\u1ec7n nghi t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o:<\/strong> Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c g\u00f3i tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t, c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n so v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>\u0110\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n t\u0103ng doanh thu v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e1ng nh\u1edb v\u00e0 \u0111\u1ed9c \u0111\u00e1o, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd. H\u00e3y \u00e1p d\u1ee5ng c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ngay h\u00f4m nay!<\/p>\n<p><\/body><br \/>\n<\/html><br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;`html \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu Doanh Thu \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu Doanh Thu Gi\u1edbi thi\u1ec7u v\u1ec1 \u0110\u1ecbnh Gi\u00e1 Gia T\u0103ng Gi\u00e1 Tr\u1ecb (Value-Added Pricing) \u0110\u1ecbnh gi\u00e1 gia t\u0103ng gi\u00e1 tr\u1ecb, hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u1ecbnh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":448248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448253"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448248"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}