{"id":448214,"date":"2025-03-07T18:54:55","date_gmt":"2025-03-07T18:54:55","guid":{"rendered":"https:\/\/otavietnam.com\/google-hotel-ads-huong-dan-chi-tiet-cho-khach-san-nam-2024\/"},"modified":"2025-03-07T18:54:55","modified_gmt":"2025-03-07T18:54:55","slug":"google-hotel-ads-huong-dan-chi-tiet-cho-khach-san-nam-2024","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-hotel-ads-huong-dan-chi-tiet-cho-khach-san-nam-2024\/","title":{"rendered":"Google Hotel Ads: H\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho kh\u00e1ch s\u1ea1n n\u0103m 2024"},"content":{"rendered":"

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Google Hotel Ads: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Cho Kh\u00e1ch S\u1ea1n N\u0103m 2024<\/h1>\n

Google Hotel Ads l\u00e0 g\u00ec?<\/h2>\n
\n Google Hotel Ads<\/underline> (GHA) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed hi\u1ec3n th\u1ecb trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Google li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed kh\u00e1c tr\u00ean Google, GHA cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.\n <\/p>\n
\n Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, Google hi\u1ec3n th\u1ecb m\u1ed9t danh s\u00e1ch c\u00e1c l\u1ef1a ch\u1ecdn, trong \u0111\u00f3 c\u00e1c kh\u00e1ch s\u1ea1n tr\u1ea3 ti\u1ec1n qu\u1ea3ng c\u00e1o (Google Hotel Ads) s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n v\u00e0o trang web c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu.\n <\/p>\n
\n Ngo\u00e0i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng, GHA c\u00f2n hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 trong c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c c\u1ee7a Google, ch\u1eb3ng h\u1ea1n nh\u01b0 Google Maps. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea5t k\u1ec3 h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf \u0111\u00e2u.\n <\/p>\n
\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 Google Hotel Ads, bao g\u1ed3m c\u00e1ch qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean Google, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/strong>\n <\/p>\n
M\u1ee5c l\u1ee5c:<\/b><\/p>\n
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T\u1ea1i sao Google Hotel Ads quan tr\u1ecdng?<\/a><\/li>\n
Google Hotel Ads ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>\n
Chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Hotel Ads<\/a><\/li>\n
T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Google Hotel Ads<\/a><\/li>\n
L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng Google Hotel Ads<\/a><\/li>\n
C\u00e1ch thi\u1ebft l\u1eadp Google Hotel Ads<\/a><\/li>\n
\u0110\u1ed1i t\u00e1c t\u00edch h\u1ee3p Google Hotel Ads<\/a><\/li>\n
B\u1eaft \u0111\u1ea7u v\u1edbi Google Hotel Ads<\/a><\/li>\n
V\u00ed d\u1ee5 v\u1ec1 Google Hotel Ads<\/a><\/li>\n
C\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t v\u1ec1 Google Hotel Ads<\/a><\/li>\n
Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t khi qu\u1ea3n l\u00fd Google Hotel Ads<\/a><\/li>\n<\/ul>\n
T\u1ea1i sao Google Hotel Ads L\u1ea1i Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi C\u00e1c C\u01a1 S\u1edf L\u01b0u Tr\u00fa?<\/h2>\n
\n Gi\u1ed1ng nh\u01b0 c\u00e1c k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a Google, c\u00e1c danh s\u00e1ch h\u00e0ng \u0111\u1ea7u tr\u00ean Google Hotel Ads \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 nh\u1eefng g\u00ec c\u00f3 s\u1eb5n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ph\u1ea3i n\u1eafm b\u1eaft c\u01a1 h\u1ed9i thu h\u00fat kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.\n <\/p>\n
\n Th\u1ef1c t\u1ebf l\u00e0 h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n hi\u1ebfm khi c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t tr\u00ean Google ch\u1ec9 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n t\u1ef1 nhi\u00ean. Google Hotel Ads cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ea3m b\u1ea3o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed cao v\u00e0 t\u1eadn h\u01b0\u1edfng s\u1ef1 ti\u1ebfp x\u00fac v\u00e0 kinh doanh b\u1ed5 sung \u0111i k\u00e8m v\u1edbi n\u00f3.\n <\/p>\n
Google Hotel Ads Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n
\n Google Hotel Ads ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n k\u1ebft n\u1ed1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh, v\u1edbi l\u1edbp c\u01a1 h\u1ed9i b\u1ed5 sung l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u00e0 ch\u00eca kh\u00f3a v\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t trong nhi\u1ec1u kh\u00e1ch s\u1ea1n c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0\u1ee3c ai \u0111\u00f3 t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n \u1edf v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n” nh\u00ecn th\u1ea5y.\n <\/p>\n
\n \u0110\u00f3 l\u00e0 tr\u1eeb khi ai \u0111\u00f3 \u0111\u00e3 bi\u1ebft t\u00e0i s\u1ea3n v\u00e0 t\u00ecm ki\u1ebfm t\u00ean t\u00e0i s\u1ea3n c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, n\u01a1i h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb h\u1ed3 s\u01a1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0, n\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed.\n <\/p>\n
\n B\u1eb1ng c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean Google v\u00e0 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin th\u1eddi gian th\u1ef1c v\u1ec1 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0ng t\u1ed3n kho v\u00e0 gi\u00e1 c\u1ea3, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.\n <\/p>\n
\n L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch du l\u1ecbch t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n \u1edf” s\u1ebd nhanh ch\u00f3ng b\u1ecb l\u00f4i k\u00e9o s\u00e2u h\u01a1n xu\u1ed1ng k\u00eanh b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 l\u00e0 nh\u1ea5p qua trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1eb7t tr\u1ef1c ti\u1ebfp, OTA ho\u1eb7c \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o tr\u1ef1c ti\u1ebfp tr\u00ean Google. M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u00e0ng t\u1ed3n kho v\u00e0 gi\u00e1 c\u1ea3 tr\u00ean Google \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt l\u00e0 s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/a>.\n <\/p>\n
\n \u0110\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c v\u1ecb tr\u00ed danh s\u00e1ch h\u00e0ng \u0111\u1ea7u trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ea5m n\u01b0\u1edbc \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u00eanh kinh doanh n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n doanh thu b\u1ec1n v\u1eefng.\n <\/p>\n
\n T\u1ea1o h\u1ed3 s\u01a1 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/a>, bao g\u1ed3m li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed, r\u1ea5t \u0111\u01a1n gi\u1ea3n. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c y\u00eau c\u1ea7u H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Google c\u1ee7a b\u1ea1n.\n <\/p>\n
\n C\u1ea7n ch\u00fa \u00fd v\u00e0 qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn h\u01a1n trong vi\u1ec7c ph\u00e2n ph\u1ed1i h\u00e0ng t\u1ed3n kho cho Google (l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/a>) v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch c\u00f3 th\u00f4ng tin v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c ti\u00eau l\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi gi\u00e1 th\u1ea7u v\u00e0 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p.\n <\/p>\n
<\/iframe><\/p>\n<h2 id=\"chi-phi\">Chi Ph\u00ed Qu\u1ea3ng C\u00e1o Tr\u00ean Google Hotel Ads<\/h2>\n<p>\n Chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Hotel Ads ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch s\u1ea1n, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.\n <\/p>\n<p>\n <underline>Google Hotel Ads<\/underline> cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u kh\u00e1c nhau, cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. C\u00e1c t\u00f9y ch\u1ecdn n\u00e0y bao g\u1ed3m:\n <\/p>\n<ul>\n<li>\n <strong>Hoa h\u1ed3ng (tr\u00ean m\u1ed7i l\u1ea7n l\u01b0u tr\u00fa):<\/strong> B\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/li>\n<li>\n <strong>Hoa h\u1ed3ng (tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i):<\/strong> B\u1ea1n tr\u1ea3 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh tr\u00ean m\u1ed7i \u0111\u01a1n \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o th\u00f4ng qua qu\u1ea3ng c\u00e1o, ngay c\u1ea3 khi \u0111\u01a1n \u0111\u1eb7t ph\u00f2ng \u0111\u00f3 b\u1ecb h\u1ee7y sau n\u00e0y.\n <\/li>\n<li>\n <strong>CPC th\u1ee7 c\u00f4ng (chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t):<\/strong> B\u1ea1n \u0111\u1eb7t gi\u00e1 th\u1ea7u m\u1ed9t s\u1ed1 ti\u1ec1n c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n <\/li>\n<li>\n <strong>CPC%:<\/strong> B\u1ea1n \u0111\u1eb7t gi\u00e1 th\u1ea7u m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m gi\u00e1 ph\u00f2ng m\u1ed7i \u0111\u00eam khi ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n <\/li>\n<li>\n <strong>CPC n\u00e2ng cao:<\/strong> T\u00f9y ch\u1ecdn n\u00e2ng cao cho chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t l\u00e0 c\u00e0i \u0111\u1eb7t c\u1ea5p chi\u1ebfn d\u1ecbch v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u cho c\u00e1c nh\u1ea5p chu\u1ed9t, d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00e1c m\u00e0 Google c\u00f3, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ‘t\u00edn hi\u1ec7u th\u1eddi gian \u0111\u1ea5u gi\u00e1’. C\u00e1c t\u00edn hi\u1ec7u n\u00e0y bao g\u1ed3m lo\u1ea1i thi\u1ebft b\u1ecb, th\u1eddi gian trong ng\u00e0y v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.\n <\/li>\n<\/ul>\n<p>\n C\u00e1c kh\u00e1ch s\u1ea1n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u1edbi s\u1ef1 c\u1ea1nh tranh cao s\u1ebd ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c Google Hotel Ads c\u1ee7a h\u1ecd kh\u00e1c v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u1edf c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn nh\u1ecf h\u01a1n, n\u01a1i c\u00f3 l\u1ebd c\u00f3 \u00edt h\u01a1n 10 kh\u00e1ch s\u1ea1n.\n <\/p>\n<p>\n C\u00e0ng \u00edt kh\u00e1ch s\u1ea1n \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t th\u1ecb tr\u1ea5n, th\u00ec kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea cao v\u00e0 hi\u1ec3n th\u1ecb cho kh\u00e1ch ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u00f3 c\u00e0ng cao.\n <\/p>\n<p>\n M\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00f9ng ngo\u1ea1i \u00f4, n\u01a1i ch\u1ee9ng ki\u1ebfn s\u1ef1 lan t\u1ecfa trong nh\u1eefng ng\u00e0y c\u00f3 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a v\u00e0o nh\u1eefng ng\u00e0y c\u1ee5 th\u1ec3 \u0111\u00f3 th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng minh.\n <\/p>\n<h3 id=\"ty-le-chuyen-doi\">T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i C\u1ee7a Google Hotel Ads<\/h3>\n<p>\n Theo <a href=\"#\">Renolon<\/a>, ng\u01b0\u1eddi \u0111\u00e3 t\u1ed5ng h\u1ee3p 10 ngu\u1ed3n d\u1eef li\u1ec7u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh cho Google Ads (kh\u00f4ng d\u00e0nh ri\u00eang cho kh\u00e1ch s\u1ea1n) l\u00e0 4,72%. H\u1ecd n\u00eau m\u1ed9t ph\u1ea1m vi r\u1ed9ng t\u00f9y theo ng\u00e0nh, t\u1eeb 2,4 – 9,6%. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Google Hotel Ads \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0 3,55%.\n <\/p>\n<p>\n \u0110\u1ed3ng th\u1eddi, s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 \u0111\u01b0\u1ee3c mong \u0111\u1ee3i do t\u00ednh th\u1eddi v\u1ee5, m\u00e0 c\u00f2n gi\u1eefa c\u00e1c th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n<p>\n C\u00e1c \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao v\u1edbi nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi xem v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n, trong khi c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n, n\u01a1i qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn \u00edt t\u00ecm ki\u1ebfm ho\u1eb7c so s\u00e1nh h\u01a1n, c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem v\u1edbi nhu c\u1ea7u \u1edf l\u1ea1i r\u00f5 r\u00e0ng nhanh h\u01a1n.\n <\/p>\n<p>\n Vi\u1ec7c x\u00e1c \u0111\u1ecbnh xem t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 c\u00f3 t\u1ed1t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n hay kh\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o so s\u00e1nh v\u1edbi hi\u1ec7u su\u1ea5t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh kh\u00e1c v\u00e0 t\u1ed5ng chi ph\u00ed mua l\u1ea1i.\n <\/p>\n<img alt=\"Ota Viet Nam 1 110\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-448210\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110-1024x768.png\" width=\"1024\" height=\"768\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110-1140x855.png 1140w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-110.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<h2 id=\"loi-ich\">L\u1ee3i \u00cdch Khi S\u1eed D\u1ee5ng Google Hotel Ads<\/h2>\n<p>\n T\u1ea7m quan tr\u1ecdng c\u1ee7a Google Ads \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p. V\u1edbi ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi hi\u1ec7n \u0111\u1eb7t ch\u1ed7 \u1edf tr\u1ef1c tuy\u1ebfn v\u00e0 Google chi\u1ebfm th\u1ecb ph\u1ea7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u <a href=\"#\">h\u01a1n 90%<\/a>, \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng th\u1ec3 b\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y trong vi\u1ec7c thu h\u00fat kh\u00e1ch.\n <\/p>\n<p>\n V\u1ec1 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n, Google ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p – m\u1ed9t ng\u01b0\u1eddi trung gian \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn <a href=\"#\">OTA<\/a>, trang web kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c k\u00eanh kh\u00e1c. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 kh\u00f4n ngoan v\u00e0o Google Ads, m\u1ed9t kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t s\u1ed1 l\u1ee3i \u00edch:\n <\/p>\n<h3>1. T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb<\/h3>\n<p>\n \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, Google t\u1ea1o th\u00e0nh c\u1eeda ng\u00f5 v\u00e0o internet. N\u1ebfu b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o Google Hotel Ads, b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t k\u1ebft qu\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp “kh\u00e1ch s\u1ea1n [V\u1eca TR\u00cd C\u1ee6A B\u1ea0N]” (ho\u1eb7c m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a li\u00ean quan kh\u00e1c), \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.\n <\/p>\n<h3>2. C\u1ea1nh tranh v\u1edbi OTA<\/h3>\n<p>\n Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o Google Hotel c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n n\u01a1i h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n b\u1ecf qua OTA v\u00e0 ph\u00ed \u0111\u1eb7t ph\u00f2ng 15% -25% c\u1ee7a h\u1ecd, l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed7i l\u1ea7n \u0111\u1eb7t ph\u00f2ng. B\u1eb1ng c\u00e1ch n\u00e0y, Google Hotel Ads san b\u1eb1ng s\u00e2n ch\u01a1i, cho ph\u00e9p b\u1ea1n c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Booking.com v\u00e0 Expedia v\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb kh\u1ed5ng l\u1ed3 c\u1ee7a h\u1ecd.\n <\/p>\n<h3>3. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau<\/h3>\n<p>\n Google Hotel Ads cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi v\u00ed d\u1ee5 t\u1eeb kh\u00f3a \u1edf tr\u00ean – “kh\u00e1ch s\u1ea1n [V\u1eca TR\u00cd]” – nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 c\u00e1ch nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 t\u00ecm ki\u1ebfm lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n. Bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 ‘sang tr\u1ecdng’, ‘b\u1edd s\u00f4ng’, ‘spa ban ng\u00e0y’, ‘b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed’ ho\u1eb7c ‘th\u00e2n thi\u1ec7n v\u1edbi ch\u00f3’ c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o l\u1edbn h\u01a1n.\n <\/p>\n<h3>4. Ki\u1ec3m so\u00e1t chi ph\u00ed<\/h3>\n<p>\n N\u00f3i v\u1ec1 \u0111\u1ea7u t\u01b0, s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd trong Google Hotel Ads. N\u1ec1n t\u1ea3ng n\u00e0y ch\u1ea1y h\u1ec7 th\u1ed1ng tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t (PPC), trong \u0111\u00f3 b\u1ea1n ch\u1ec9 b\u1ecb t\u00ednh ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. H\u01a1n n\u1eefa, h\u1ec7 th\u1ed1ng \u0111\u1ea5u th\u1ea7u c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i ch\u00ednh x\u00e1c s\u1ed1 ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc m\u1ecdi ng\u01b0\u1eddi (m\u1eb7c d\u00f9 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i tr\u1ea3 gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh). T\u1ea1i SiteMinder, nh\u00f3m \u0111\u1ea5u th\u1ea7u Demand Plus chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng danh s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y tr\u00ean Google Hotel Ads.\n <\/p>\n<h3>5. Ti\u1ebfp th\u1ecb l\u1ea1i<\/h3>\n<p>\n Google c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i, m\u1ed9t th\u1ef1c h\u00e0nh m\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. Nh\u1eefng l\u1eddi nh\u1eafc nh\u1edf nh\u1eb9 nh\u00e0ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quen thu\u1ed9c v\u00e0 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n<h2 id=\"thiet-lap\">C\u00e1ch Thi\u1ebft L\u1eadp Google Hotel Ads Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n<p>\n Tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp Hotel Ads, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ti\u00ean c\u1ea7n <a href=\"#\">y\u00eau c\u1ea7u h\u1ed3 s\u01a1 c\u1ee7a n\u00f3<\/a> tr\u00ean Google, \u0111\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch tr\u00ean c\u00e1c trang h\u1ed7 tr\u1ee3 c\u1ee7a h\u1ecd. C\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n sau \u0111\u00f3 ph\u1ea3i li\u00ean quan \u0111\u1ebfn ki\u1ec3m tra t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean h\u1ed3 s\u01a1 v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c li\u00ean k\u1ebft.\n <\/p>\n<p>\n N\u1ed9i dung t\u1ed1t nh\u1ea5t kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp khi li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch s\u1ea1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngay c\u1ea3 tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o, nh\u1eefng g\u00ec kh\u00e1ch th\u1ea5y v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n khi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u1ea7n “T\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn” mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.\n <\/p>\n<p>\n Sau khi h\u1ed3 s\u01a1 v\u00e0 n\u1ed9i dung c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng, c\u00e1c h\u00e0nh \u0111\u1ed9ng sau \u0111\u00e2y s\u1ebd c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n:\n <\/p>\n<ul>\n<li>\n \u0110\u1ea3m b\u1ea3o h\u00e0ng t\u1ed3n kho v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi Google th\u00f4ng qua API ho\u1eb7c b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh\n <\/li>\n<li>\n \u0110\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng <a href=\"#\">c\u00e1c y\u00eau c\u1ea7u li\u1ec7t k\u00ea v\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/a> c\u1ee7a Google\n <\/li>\n<li>\n \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u00e3 ch\u1ecdn tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh, h\u00e3y ti\u1ebfp t\u1ee5c v\u1edbi \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n; c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"#\">n\u1ec1n t\u1ea3ng c\u1ee7a Google<\/a> \u0111\u1ec3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o song song v\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd\n <\/li>\n<\/ul>\n<p>\n S\u1eed d\u1ee5ng <a href=\"#\">n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n<\/a> nh\u01b0 SiteMinder, cho ph\u00e9p b\u1ea1n t\u1eadn h\u01b0\u1edfng nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Google Hotel Ads m\u00e0 kh\u00f4ng c\u1ea7n th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb, gi\u00e1 c\u1ea3 ho\u1eb7c c\u1eadp nh\u1eadt chung cho n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec1u nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c.\n <\/p>\n<h2 id=\"doi-tac\">\u0110\u1ed1i T\u00e1c T\u00edch H\u1ee3p Google Hotel Ads L\u00e0 G\u00ec?<\/h2>\n<p>\n M\u1eb7c d\u00f9 c\u00f3 <a href=\"#\">h\u01a1n 200 \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p<\/a> \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean trang web c\u1ee7a Google, nh\u01b0ng \u00edt h\u01a1n m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 c\u0169ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb l\u00e0 “\u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o”.\n <\/p>\n<p>\n \u0110\u1ed1i t\u00e1c t\u00edch h\u1ee3p Google Hotel Ads qu\u1ea3n l\u00fd c\u1ea3 k\u1ebft n\u1ed1i ho\u1eb7c ph\u00e2n ph\u1ed1i h\u00e0ng t\u1ed3n kho ph\u00f2ng c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 gi\u00e1 c\u1ea3 cho Google v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Google Hotel Ad c\u1ee7a b\u1ea1n, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.\n <\/p>\n<p>\n Qu\u1ea3n l\u00fd Google Hotel Ads tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 khi b\u1ea1n xem x\u00e9t c\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c k\u00eanh kh\u00e1c v\u00e0 duy tr\u00ec hi\u1ec7n tr\u1ea1ng xung quanh t\u00e0i s\u1ea3n.\n <\/p>\n<p>\n C\u00f3 th\u1ec3 n\u00f3i, vi\u1ec7c gi\u1edbi thi\u1ec7u m\u1ed9t c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t b\u1ed5 sung c\u00f3 th\u1ec3 th\u00eam m\u1ed9t l\u1edbp c\u00f4ng vi\u1ec7c. Trong s\u1ed1 c\u00e1c \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p Hotel Ads c\u1ee7a Google c\u00f3 SiteMinder, cung c\u1ea5p m\u1ed9t <a href=\"#\">n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n<\/a> ho\u00e0n ch\u1ec9nh \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, bao g\u1ed3m Google Hotel Ads, t\u1eeb m\u1ed9t n\u01a1i.\n <\/p>\n<h2 id=\"bat-dau\">B\u1eaft \u0110\u1ea7u V\u1edbi Google Hotel Ads: C\u00e1c B\u01b0\u1edbc D\u1ec5 D\u00e0ng \u0110\u1ea7u Ti\u00ean V\u00e0 L\u1ee3i \u00cdch<\/h2>\n<p>\n Khi b\u1eaft \u0111\u1ea7u, tr\u1ecdng t\u00e2m c\u1ee7a b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c l\u00e0 v\u00e0o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n l\u00e0 ho\u00e0n h\u1ea3o.\n <\/p>\n<ol>\n<li aria-level=\"1\">\n <b>Thi\u1ebft l\u1eadp l\u1eddi nh\u1eafc \u0111\u1ecbnh k\u1ef3<\/b> \u0111\u1ec3 ki\u1ec3m tra h\u1ed3 s\u01a1 v\u00e0 li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.\n <\/li>\n<li aria-level=\"1\">\n <b>Ki\u1ec3m tra k\u1ef9 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n<\/b>, bao g\u1ed3m c\u1ea3 c\u00e0i \u0111\u1eb7t ng\u00e2n s\u00e1ch, m\u1ed7i l\u1ea7n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c v\u1eb7t \u0111\u01b0\u1ee3c mong \u0111\u1ee3i \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi v\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ef3 c\u1ef1u nh\u01b0 nhau.\n <\/li>\n<li aria-level=\"1\">\n <b>Bi\u1ebft c\u00e1ch theo d\u00f5i<\/b> r\u1eb1ng vi\u1ec7c \u0111\u1eb7t ph\u00f2ng \u0111\u00e3 di\u1ec5n ra. N\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng, chi ti\u1ebft ch\u00ednh x\u00e1c v\u00e0 c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch tr\u01a1n tru, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n xem b\u1ea1n c\u00f3 r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh vi\u1ec7c \u0111\u1eb7t ph\u00f2ng qua Google Hotel Ads hay kh\u00f4ng. Theo d\u00f5i ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ed1i chi\u1ebfu cho b\u1ea1n, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p c\u1ee7a b\u1ea1n.\n <\/li>\n<li aria-level=\"1\">\n <b>So s\u00e1nh hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng<\/b> tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 chi ph\u00ed mua l\u1ea1i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u hi\u1ec7u su\u1ea5t t\u1ed1t c\u1ee7a Google Hotel Ads tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/li>\n<li aria-level=\"1\">\n <b>S\u1eafp x\u1ebfp h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n:<\/b> Ngo\u00e0i c\u00e1c s\u1ef1 ki\u1ec7n v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n ki\u1ec3m so\u00e1t th\u00f4ng qua m\u1ee5c nh\u1eadp tr\u1ef1c ti\u1ebfp, H\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n Google c\u1ee7a b\u1ea1n c\u0169ng bao g\u1ed3m h\u00ecnh \u1ea3nh v\u00e0 \u0111\u00e1nh gi\u00e1 do ng\u01b0\u1eddi d\u00f9ng Google th\u00eam v\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 m\u00e0 c\u00f2n b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u0103ng \u0111\u00e1nh gi\u00e1. \u0110\u00e2y l\u00e0 n\u1ed9i dung b\u1ed5 sung, mi\u1ec5n ph\u00ed, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi xem ch\u01b0a quy\u1ebft \u0111\u1ecbnh.\n <\/li>\n<\/ol>\n<p>\n L\u1ee3i \u00edch c\u1ee7a Google Hotel Ads l\u00e0 r\u1ea5t nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi xem x\u00e9t quy m\u00f4 c\u1ee7a Google nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c.\n <\/p>\n<ul>\n<li aria-level=\"1\">\n T\u00ecm ki\u1ebfm tr\u00ean Google th\u01b0\u1eddng x\u1ea3y ra tr\u01b0\u1edbc khi truy c\u1eadp trang web c\u1ee7a OTA: th\u00f4ng qua danh s\u00e1ch c\u00e1c k\u00eanh kh\u00e1c nhau v\u00e0 so s\u00e1nh gi\u00e1, Google ti\u1ebft ki\u1ec7m th\u1eddi gian cho kh\u00e1ch du l\u1ecbch v\u00e0 mang \u0111\u1ebfn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m hoa h\u1ed3ng OTA v\u00e0, v\u1edbi <a href=\"#\">\u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/a>, cho ph\u00e9p b\u1ea1n s\u1edf h\u1eefu m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.\n <\/li>\n<li aria-level=\"1\">\n L\u00e0 m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 l\u00e2u \u0111\u1eddi trong kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn, Google c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a qu\u1ea7n ch\u00fang, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0o qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng x\u1ea3y ra.\n <\/li>\n<li aria-level=\"1\">\n V\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c trong c\u00f4ng ngh\u1ec7, Google v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c nhu c\u1ea7u, xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi m\u1edbi nh\u1ea5t c\u1ee7a kh\u00e1ch du l\u1ecbch, \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n chuy\u1ec3n \u0111\u1ed5i \u0111\u1eb7t ph\u00f2ng.\n <\/li>\n<\/ul>\n<h3 id=\"vi-du\">V\u00ed d\u1ee5 v\u1ec1 Google hotel price ads trong th\u1ef1c t\u1ebf<\/h3>\n<p>\n \u0110\u1ed1i v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u1ec1 Google Hotel Ads, v\u1ec1 l\u00fd thuy\u1ebft, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm xa h\u01a1n l\u00e0 t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n \u1edf b\u1ea5t k\u1ef3 th\u1ecb tr\u1ea5n n\u00e0o” v\u00e0 sau \u0111\u00f3 nh\u1ea5p v\u00e0o m\u1ed9t trong nh\u1eefng k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u. \u0110\u1ed1i v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u01b0\u1ee3t ra ngo\u00e0i tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng, b\u1ea1n ph\u1ea3i t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 h\u01a1n.\n <\/p>\n<p>\n Google chia s\u1ebb <a href=\"#\">c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng<\/a> c\u1ee7a ri\u00eang m\u00ecnh li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean quy m\u00f4 l\u1edbn, theo \u0111\u00f3 c\u00e1c chu\u1ed7i l\u1edbn \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng v\u1ecdt trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng l\u00ean \u0111\u1ebfn 75%.\n <\/p>\n<p>\n S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u0169ng \u0111ang c\u1ea1nh tranh kh\u00e1c v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c, d\u1ef1a tr\u00ean ngu\u1ed3n g\u1ed1c c\u1ee7a t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5: m\u1ed9t t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n \u1edf Sydney” c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb \u0110\u1ee9c tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 sau:\n <\/p>\n<img alt=\"Ota Viet Nam 1 111\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-448211\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111-1004x1024.png\" width=\"1004\" height=\"1024\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111-1004x1024.png 1004w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111-294x300.png 294w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111-768x783.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111-75x75.png 75w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111-750x765.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-111.png 1116w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/>\n<p>\n Trong khi \u0111\u00f3, “kh\u00e1ch s\u1ea1n \u1edf Sydney” cho c\u00f9ng ng\u00e0y tr\u1ea3 v\u1ec1 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c nhau khi t\u00ecm ki\u1ebfm t\u1eeb Hoa K\u1ef3, v\u00ec gi\u00e1 th\u1ea7u v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c kh\u00e1ch s\u1ea1n x\u00e1c \u0111\u1ecbnh kh\u00e1c nhau:\n <\/p>\n<img alt=\"Ota Viet Nam 1 112\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-448212\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-1015x1024.png\" width=\"1015\" height=\"1024\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-1015x1024.png 1015w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-297x300.png 297w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-150x150.png 150w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-768x775.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-75x75.png 75w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112-750x757.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-112.png 1094w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/>\n<h2 id=\"cap-nhat\">The latest update in Hotel Google Ads <\/h2>\n<p>\n The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options.\n <\/p>\n<p>\n <b>The Paid Ads section<\/b> is what you\u2019ve been familiar with until today, where advertisers such as SiteMinder\u2019s Demand Plus, <a href=\"#\">Booking.com<\/a>, or <a href=\"#\">Expedia<\/a> will pay to be featured in the top four listings for hotel search results.\n <\/p>\n<p>\n <b>All Options<\/b> is a new section where advertisers can enjoy visibility on their listing again, paying nothing to be featured, as long as they have a direct integration with Google.\n <\/p>\n<p>\n Typically, there will still be four results in the featured listings, while All Options will show up to 10, with the ability to expand for more.\n <\/p>\n<img alt=\"Ota Viet Nam 1 113\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-448213\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113-923x1024.png\" width=\"923\" height=\"1024\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113-923x1024.png 923w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113-270x300.png 270w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113-768x852.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113-750x832.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113-1140x1264.png 1140w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/03\/OTA-Viet-Nam-1-113.png 1154w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/>\n<p>\n Google has been on a mission to make it easier for travel brands to connect with travellers on the platform. This revamp means there\u2019s a new way to reach potential guests, drive more traffic, and win more bookings.\n <\/p>\n<p>\n It also allows travellers to access more comprehensive options, since more channels are likely to share their offering with a free distribution option.\n <\/p>\n<p>\n And it\u2019s an incentive for more advertisers to join the party now that there\u2019s a cheaper way to send rates to Google\n <\/p>\n<h2 id=\"thuc-hanh-tot\">Hotel Google Ads management: Best practices<\/h2>\n<p>\n In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices:\n <\/p>\n<h3>1. Do testing<\/h3>\n<p>\n Test drive your own Google Ads and monitor the competition with the use of the <a href=\"#\">Google Ad Preview Tool<\/a>, where you can enter any search term and location (for example, you could pretend to search from another country) and see what your potential guests see.\n <\/p>\n<h3>2. Set up automated rules<\/h3>\n<p>\n Make changes to your ad status, budget, bids or more automatically, based on any conditions or settings. For example, you might want to increase your keyword bid up to a set maximum, anytime your ad falls off the first page of results.\n <\/p>\n<h3>3. Focus on rate parity<\/h3>\n<p>\n When travellers do not have to choose a channel because of a noticeable price difference, they go with their loyalty. Many also know that booking directly with a hotel can secure additional benefits.\n <\/p>\n<h3>4. Become an expert at your content<\/h3>\n<p>\n This includes the immediate profile, as well as what guests see on your website, including blogs, and current events. Few things are as disappointing to read on a website as promotional material for events that have already taken place.\n <\/p>\n<p>\n By keeping your content fresh, you communicate with every aspect of your online presence that you are ready for their business.\n <\/p>\n<h3>5. Focus on critical dates<\/h3>\n<p>\n Depending on your appetite for spending, you may want to focus your budget only on critical dates, for example when your occupancy is below a certain percentage at a defined lead time.\n <\/p>\n<h3>6. Know your changing cost<\/h3>\n<p>\n The impact of inflation and labour shortages worldwide continues to impact hotels and the cost of running operations day to day. Consider keeping up to date on the changes in your cost and passing along changes in budget to how you manage your campaigns.\n <\/p>\n<p><\/body><br \/>\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>“`html Google Hotel Ads: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Cho Kh\u00e1ch S\u1ea1n N\u0103m 2024 Google Hotel Ads l\u00e0 g\u00ec? Google Hotel Ads (GHA) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed hi\u1ec3n th\u1ecb trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Google li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed kh\u00e1c tr\u00ean Google, GHA […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448214"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}