B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3<\/title><br \/>\n <meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn trong m\u00f9a l\u1ec5 h\u1ed9i. Chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1ed1i \u01b0u h\u00f3a website, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n strong {\n font-weight: bold;\n }\n .red {\n color: red;\n }\n <\/style>\n<p><\/head><br \/>\n<body><\/p>\n<h1>B\u00ed Quy\u1ebft T\u0103ng <span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span> M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3<\/h1>\n<p>M\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i n\u00e0y, b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng b\u00ed quy\u1ebft gi\u00fap b\u1ea1n thu h\u00fat nhi\u1ec1u <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> h\u01a1n trong m\u00f9a l\u1ec5 h\u1ed9i.<\/p>\n<h2><span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span> M\u00f9a L\u1ec5 H\u1ed9i L\u00e0 G\u00ec?<\/h2>\n<p><span class=\"red\">\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u00f9a l\u1ec5 h\u1ed9i l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u1eb7t ch\u1ed7 \u1edf, d\u1ecbch v\u1ee5 du l\u1ecbch trong c\u00e1c k\u1ef3 ngh\u1ec9 l\u1ec5. C\u00e1c lo\u1ea1i h\u00ecnh <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> n\u00e0y r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng n\u0103m sao \u0111\u1ebfn c\u00e1c nh\u00e0 ngh\u1ec9 b\u00ecnh d\u00e2n, t\u1eeb v\u00e9 m\u00e1y bay qu\u1ed1c t\u1ebf \u0111\u1ebfn c\u00e1c chuy\u1ebfn t\u00e0u \u0111\u1ecba ph\u01b0\u01a1ng, v\u00e0 t\u1eeb c\u00e1c tour du l\u1ecbch c\u00f3 h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn c\u00e1c chuy\u1ebfn phi\u00eau l\u01b0u t\u1ef1 l\u00e1i.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u00f9a l\u1ec5 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch c\u00f3 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u1eb7t ph\u00f2ng cho \u0111\u1ebfn khi h\u1ecd tr\u1ea3 ph\u00f2ng. V\u1edbi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, quy tr\u00ecnh <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> \u0111\u00e3 tr\u1edf n\u00ean h\u1ee3p l\u00fd h\u01a1n, cho ph\u00e9p du kh\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 ho\u00e0n h\u1ea3o ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u1eed l\u00fd hi\u1ec7u qu\u1ea3 l\u01b0\u1ee3ng <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> t\u0103ng \u0111\u1ed9t bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a cao \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n<h2>Ba K\u1ef3 V\u1ecdng H\u00e0ng \u0110\u1ea7u C\u1ee7a Du Kh\u00e1ch V\u1ec1 <span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n<p>Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb American Express c\u00f3 t\u1ef1a \u0111\u1ec1 “T\u01b0\u01a1ng lai c\u1ee7a Du l\u1ecbch”, c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf gi\u1eefa con ng\u01b0\u1eddi v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng linh ho\u1ea1t l\u00e0 ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t g\u00f3p ph\u1ea7n v\u00e0o tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9 hi\u1ec7n \u0111\u1ea1i c\u1ee7a du kh\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n<h3>1. H\u1ecd S\u1ebd T\u00ecm Ki\u1ebfm Tr\u1ea3i Nghi\u1ec7m Du L\u1ecbch C\u00e1 Nh\u00e2n H\u00f3a H\u01a1n<\/h3>\n<p>H\u01a1n 75% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c American Express kh\u1ea3o s\u00e1t cho bi\u1ebft tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u00fd ngh\u0129a c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 m\u1ed9t chuy\u1ebfn \u0111i, v\u00e0 63% cho bi\u1ebft h\u1ecd s\u1ebd \u1ee7ng h\u1ed9 m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch kh\u00e1c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n<p>\u201cDu kh\u00e1ch ng\u00e0y nay r\u1ea5t \u0111a d\u1ea1ng v\u00e0 th\u00e1o v\u00e1t, v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y,\u201d Yana Gutierrez, ph\u00f3 ch\u1ee7 t\u1ecbch, quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ea1ng l\u01b0\u1edbi du l\u1ecbch \u0111\u1ea1i di\u1ec7n c\u1ee7a American Express Travel cho bi\u1ebft.<\/p>\n<p>\u201cD\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i tin r\u1eb1ng ng\u00e0nh c\u1ee7a ch\u00fang t\u00f4i s\u1ebd ph\u00e1t tri\u1ec3n n\u1ebfu ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c t\u1eadp trung t\u00e0i n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 cung c\u1ea5p cho h\u1ecd k\u1ebft n\u1ed1i \u2013 v\u1edbi con ng\u01b0\u1eddi, tr\u1ea3i nghi\u1ec7m \u2013 m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm.\u201d<\/p>\n<h3>2. H\u1ecd S\u1ebd T\u00ecm Ki\u1ebfm T\u01b0\u01a1ng T\u00e1c Gi\u1eefa Con Ng\u01b0\u1eddi \u0110\u1ec3 B\u1ed5 Sung Cho C\u00f4ng Ngh\u1ec7<\/h3>\n<p>M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c c\u1ee7a c\u00f4ng ngh\u1ec7, du kh\u00e1ch n\u00f3i r\u1eb1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi s\u1ebd l\u00e0 kh\u00eda c\u1ea1nh t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa tr\u1ea3i nghi\u1ec7m du l\u1ecbch kh\u00f3 qu\u00ean v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ed1t.<\/p>\n<p>G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf Hoa K\u1ef3 (92%) cho bi\u1ebft vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t chuy\u00ean gia du l\u1ecbch, ho\u00e0n to\u00e0n ho\u1eb7c m\u1ed9t ph\u1ea7n, \u0111\u00e3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. Ngo\u00e0i ra, 88% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi t\u1eeb V\u01b0\u01a1ng qu\u1ed1c Anh th\u00edch <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trong khi \u0111i du l\u1ecbch.<\/p>\n<p>Du kh\u00e1ch cho bi\u1ebft h\u1ecd tin r\u1eb1ng c\u00f4ng ngh\u1ec7 gi\u00fap th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 du l\u1ecbch th\u00f4ng th\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3m \u0111\u1ebfn d\u1ec5 d\u00e0ng h\u01a1n \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 khi h\u1ecd truy c\u1eadp c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n<p>H\u1ecd c\u0169ng cho bi\u1ebft m\u1ed9t chuy\u00ean gia du l\u1ecbch \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 v\u1edbi nh\u1eefng th\u0103ng tr\u1ea7m c\u1ea3m x\u00fac c\u1ee7a tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9, v\u00ed d\u1ee5 nh\u01b0 m\u1ea5t h\u00e0nh l\u00fd ho\u1eb7c gi\u00fap n\u00e2ng cao h\u00e0nh tr\u00ecnh trong m\u1ed9t chuy\u1ebfn \u0111i.<\/p>\n<p>B\u00e1o c\u00e1o \u0111\u00e3 \u0111\u00e1nh d\u1ea5u ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c \u0111ang n\u1ed7 l\u1ef1c t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap cung c\u1ea5p d\u1ecbch v\u1ee5 cao c\u1ea5p h\u01a1n. C\u00e1c quy tr\u00ecnh nh\u01b0 nh\u1eadn ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 ph\u00f2ng s\u1ebd ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, cho ph\u00e9p nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<p>Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u01b0\u1edbc khi \u0111\u1ebfn v\u00e0 \u0111\u1ea3m b\u1ea3o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch sau khi kh\u1edfi h\u00e0nh. V\u00e0 vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a m\u00e0 du kh\u00e1ch ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u0169ng ph\u00e1t huy t\u00e1c d\u1ee5ng \u1edf \u0111\u00e2y, v\u00ec c\u00e1c email ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh b\u1edfi kh\u00e1ch s\u1ea1n, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p th\u1ef1c s\u1ef1 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch.<\/p>\n<h3>3. H\u1ecd S\u1ebd H\u00e0i L\u00f2ng Khi K\u1ebft H\u1ee3p C\u00e1c L\u1ef1a Ch\u1ecdn Du L\u1ecbch Sang Tr\u1ecdng V\u00e0 Ng\u00e2n S\u00e1ch<\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft chi ph\u00ed cho m\u1ed9t k\u1ef3 ngh\u1ec9 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n \u2013 h\u01a1n 70% millennials \u1edf Hoa K\u1ef3 \u0111\u1ed3ng \u00fd, ti\u1ebfp theo l\u00e0 58% Gen Xers, 49% baby boomers v\u00e0 45% du kh\u00e1ch tr\u01b0\u1edfng th\u00e0nh.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi \u0111i ngh\u1ec9 n\u00e0y n\u00f3i v\u1edbi American Express r\u1eb1ng trong t\u01b0\u01a1ng lai, h\u1ecd s\u1ebd t\u00ecm c\u00e1ch \u0111i du l\u1ecbch theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 k\u1ebft h\u1ee3p c\u00e1c th\u00e1i c\u1ef1c sang tr\u1ecdng v\u00e0 ng\u00e2n s\u00e1ch trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9.<\/p>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 T\u0103ng <span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span> Tr\u1ef1c Tuy\u1ebfn<\/h2>\n<p>C\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng du kh\u00e1ch kh\u00e1c tr\u01b0\u1edbc, trong v\u00e0 sau k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. Tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c \u2013 v\u00e0 th\u01b0\u1eddng th\u00ec h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n xa l\u1ea1.<\/p>\n<p>Vi\u1ec7c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> \u0111ang ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t quy tr\u00ecnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u khi du kh\u00e1ch \u0111\u00e1nh gi\u00e1 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa x\u1ebfp h\u1ea1ng sao, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n<h3>1. S\u1eed D\u1ee5ng C\u00e1c Trang Web So S\u00e1nh Du L\u1ecbch<\/h3>\n<p>C\u00e1c trang web so s\u00e1nh du l\u1ecbch \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh l\u00e0 r\u1ea5t cao. C\u00e1c trang web nh\u01b0 Trivago v\u00e0 Skyscanner \u0111ang tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng (l\u1ea7n l\u01b0\u1ee3t l\u00e0 68% v\u00e0 42% so v\u1edbi n\u0103m tr\u01b0\u1edbc) v\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Momondo d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng c\u00e1c trang web so s\u00e1nh s\u1ebd t\u0103ng h\u01a1n 40% v\u00e0o n\u0103m 2017.<\/p>\n<h3>2. S\u1eed D\u1ee5ng M\u00f4 H\u00ecnh CPC<\/h3>\n<p>Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn trong ng\u00e0nh c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd khi h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i quy\u1ec1n l\u1ef1c c\u1ee7a ng\u00e0nh du l\u1ecbch. TripAdvisor, m\u1ed9t trong nh\u1eefng trang web du l\u1ecbch l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 225 tri\u1ec7u \u0111\u00e1nh gi\u00e1, \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t ch\u1ee9c n\u0103ng \u0111\u1ed9c \u0111\u00e1o g\u1ecdi l\u00e0 TripConnect Cost-Per-Click, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o ra c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed.<\/p>\n<p>Gi\u1edd \u0111\u00e2y, du kh\u00e1ch c\u00f3 th\u1ec3 nhanh ch\u00f3ng so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u1ef1c ti\u1ebfp trong TripAdvisor. S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Cost-Per-Click (CPC), ch\u1ee7 s\u1edf h\u1eefu ch\u1ed7 \u1edf c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c ti\u1ebfp v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a ri\u00eang h\u1ecd m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng.<\/p>\n<h3>3. C\u1ea3i Thi\u1ec7n Uy T\u00edn Kh\u00e1ch S\u1ea1n<\/h3>\n<p>Uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 tr\u00ean Google, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean OTA, s\u1ef1 \u0111\u00f3n nh\u1eadn c\u1ee7a c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh hay th\u1eadm ch\u00ed l\u00e0 truy\u1ec1n mi\u1ec7ng \u0111\u01a1n thu\u1ea7n, m\u1ed9t uy t\u00edn k\u00e9m (ngay c\u1ea3 m\u1ed9t uy t\u00edn m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c) c\u00f3 th\u1ec3 nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m trong <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span>. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 quan tr\u1ecdng h\u01a1n gi\u00e1 c\u1ea3.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u00fd c\u1ee7a ch\u00fang t\u00f4i. Kh\u00e1ch kh\u00f4ng nh\u1ea5t thi\u1ebft lu\u00f4n t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t, thay v\u00e0o \u0111\u00f3 ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u c\u00f3 s\u1eb5n n\u00e0y nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n. Kh\u1ea3o s\u00e1t c\u1ee7a Deloitte ti\u1ebft l\u1ed9 r\u1eb1ng tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a kh\u00e1ch (47%), c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n (38%), \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng ti\u1ebfp theo khi ch\u1ecdn <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> v\u1edbi m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3.<\/p>\n<h3>4. T\u1eadn D\u1ee5ng M\u1ea1ng X\u00e3 H\u1ed9i<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n, nh\u01b0ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ed1i v\u1edbi ng\u00e0nh du l\u1ecbch. M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Skyscanner (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong b\u00e1o c\u00e1o n\u0103m 2023 c\u1ee7a Deloitte) cho th\u1ea5y kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch du l\u1ecbch l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb n\u1ed9i dung h\u1ecd \u0111\u00e3 th\u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>Sau \u0111\u00f3, h\u00e3y th\u00eam v\u00e0o th\u1ebf h\u1ec7 du kh\u00e1ch m\u1edbi. G\u1ea7n 40% du kh\u00e1ch thu\u1ed9c th\u1ebf h\u1ec7 Z s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd (so v\u1edbi ch\u1ec9 29% c\u00e1c th\u1ebf h\u1ec7 c\u0169 h\u01a1n). Tr\u00ean th\u1ef1c t\u1ebf, g\u1ea7n 20% th\u1ebf h\u1ec7 Z theo d\u00f5i m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 du l\u1ecbch v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n th\u00f4ng tin t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn ng\u1eabu nhi\u00ean nh\u01b0 m\u1ed9t ngu\u1ed3n ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n? M\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1eb7t tr\u00ean Instagram, Facebook ho\u1eb7c TikTok, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<h3>5. S\u1eed D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i Ho\u1eb7c \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t<\/h3>\n<p>Cung c\u1ea5p gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t ph\u1ea7n l\u00e2u \u0111\u1eddi c\u1ee7a vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c ti\u1ebfp. Tr\u00ean th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ed9t ph\u1ea7n ba s\u1ed1 du kh\u00e1ch s\u1ebd kh\u00f4ng bao gi\u1edd mua ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1, v\u00e0 gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n.<\/p>\n<p>B\u1eb1ng c\u00e1ch c\u00e2n b\u1eb1ng l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n t\u1eeb gi\u1ea3m gi\u00e1 v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c tr\u00e1nh hoa h\u1ed3ng OTA, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> h\u01a1n \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<p>Kh\u00f4ng ch\u1eafc ch\u1eafn n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3? M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb n\u0103m 2022 \u0111\u00e3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a gi\u1ea3m gi\u00e1 ph\u1ea7n tr\u0103m so v\u1edbi ph\u00ed khu ngh\u1ec9 d\u01b0\u1ee1ng mi\u1ec5n ph\u00ed. Gi\u1ea3m gi\u00e1 ph\u1ea7n tr\u0103m tr\u00ean m\u1ed9t ph\u00f2ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n<h3>6. T\u1ea1o C\u00e1c G\u00f3i D\u00e0nh Ri\u00eang Cho Ng\u00e0y L\u1ec5<\/h3>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n n\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c t\u1ea1o c\u00e1c g\u00f3i d\u00e0nh ri\u00eang cho ng\u00e0y l\u1ec5, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> nh\u00f3m.<\/p>\n<p>V\u00ed d\u1ee5: <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> Gi\u00e1ng sinh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c g\u00f3i ph\u1ee5c v\u1ee5 cho c\u00e1c gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 \u0111i du l\u1ecbch c\u00f9ng nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1 nh\u00f3m, c\u00e1c s\u1ef1 ki\u1ec7n theo ch\u1ee7 \u0111\u1ec1 l\u1ec5 h\u1ed9i v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng chung cho ph\u00e9p kh\u00e1ch \u0103n m\u1eebng tinh th\u1ea7n ng\u00e0y l\u1ec5 c\u00f9ng nhau.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin chi ti\u1ebft v\u1ec1 ph\u00f2ng \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n c\u00e1c m\u00f9a l\u1ec5. H\u00ecnh \u1ea3nh \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, chuy\u1ebfn tham quan \u1ea3o v\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> Gi\u00e1ng sinh c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m l\u1ec5 h\u1ed9i \u0111ang ch\u1edd \u0111\u1ee3i h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0.<\/p>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u00f9a l\u1ec5 h\u1ed9i \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a, c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 linh ho\u1ea1t. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f9a l\u1ec5 h\u1ed9i v\u00e0 h\u01a1n th\u1ebf n\u1eefa. H\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a du kh\u00e1ch trong m\u00f9a l\u1ec5 h\u1ed9i n\u0103m nay!<\/p>\n<p><\/body><br \/>\n<\/html><br \/>\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>“`html B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3 B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3 M\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448195"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":448195,"date":"2025-03-07T18:15:44","date_gmt":"2025-03-07T18:15:44","guid":{"rendered":"https:\/\/otavietnam.com\/bi-quyet-dat-phong-khach-san-mua-le-hoi-chien-luoc-toi-uu\/"},"modified":"2025-03-07T18:15:44","modified_gmt":"2025-03-07T18:15:44","slug":"bi-quyet-dat-phong-khach-san-mua-le-hoi-chien-luoc-toi-uu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-dat-phong-khach-san-mua-le-hoi-chien-luoc-toi-uu\/","title":{"rendered":"B\u00ed Quy\u1ebft \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu"},"content":{"rendered":"

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\n B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3<\/title><br \/>\n <meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn trong m\u00f9a l\u1ec5 h\u1ed9i. Chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1ed1i \u01b0u h\u00f3a website, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n strong {\n font-weight: bold;\n }\n .red {\n color: red;\n }\n <\/style>\n<p><\/head><br \/>\n<body><\/p>\n<h1>B\u00ed Quy\u1ebft T\u0103ng <span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span> M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3<\/h1>\n<p>M\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i n\u00e0y, b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng b\u00ed quy\u1ebft gi\u00fap b\u1ea1n thu h\u00fat nhi\u1ec1u <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> h\u01a1n trong m\u00f9a l\u1ec5 h\u1ed9i.<\/p>\n<h2><span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span> M\u00f9a L\u1ec5 H\u1ed9i L\u00e0 G\u00ec?<\/h2>\n<p><span class=\"red\">\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u00f9a l\u1ec5 h\u1ed9i l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u1eb7t ch\u1ed7 \u1edf, d\u1ecbch v\u1ee5 du l\u1ecbch trong c\u00e1c k\u1ef3 ngh\u1ec9 l\u1ec5. C\u00e1c lo\u1ea1i h\u00ecnh <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> n\u00e0y r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng n\u0103m sao \u0111\u1ebfn c\u00e1c nh\u00e0 ngh\u1ec9 b\u00ecnh d\u00e2n, t\u1eeb v\u00e9 m\u00e1y bay qu\u1ed1c t\u1ebf \u0111\u1ebfn c\u00e1c chuy\u1ebfn t\u00e0u \u0111\u1ecba ph\u01b0\u01a1ng, v\u00e0 t\u1eeb c\u00e1c tour du l\u1ecbch c\u00f3 h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn c\u00e1c chuy\u1ebfn phi\u00eau l\u01b0u t\u1ef1 l\u00e1i.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u00f9a l\u1ec5 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch c\u00f3 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u1eb7t ph\u00f2ng cho \u0111\u1ebfn khi h\u1ecd tr\u1ea3 ph\u00f2ng. V\u1edbi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, quy tr\u00ecnh <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> \u0111\u00e3 tr\u1edf n\u00ean h\u1ee3p l\u00fd h\u01a1n, cho ph\u00e9p du kh\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 ho\u00e0n h\u1ea3o ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u1eed l\u00fd hi\u1ec7u qu\u1ea3 l\u01b0\u1ee3ng <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> t\u0103ng \u0111\u1ed9t bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a cao \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n<h2>Ba K\u1ef3 V\u1ecdng H\u00e0ng \u0110\u1ea7u C\u1ee7a Du Kh\u00e1ch V\u1ec1 <span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n<p>Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb American Express c\u00f3 t\u1ef1a \u0111\u1ec1 “T\u01b0\u01a1ng lai c\u1ee7a Du l\u1ecbch”, c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf gi\u1eefa con ng\u01b0\u1eddi v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng linh ho\u1ea1t l\u00e0 ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t g\u00f3p ph\u1ea7n v\u00e0o tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9 hi\u1ec7n \u0111\u1ea1i c\u1ee7a du kh\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n<h3>1. H\u1ecd S\u1ebd T\u00ecm Ki\u1ebfm Tr\u1ea3i Nghi\u1ec7m Du L\u1ecbch C\u00e1 Nh\u00e2n H\u00f3a H\u01a1n<\/h3>\n<p>H\u01a1n 75% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c American Express kh\u1ea3o s\u00e1t cho bi\u1ebft tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u00fd ngh\u0129a c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 m\u1ed9t chuy\u1ebfn \u0111i, v\u00e0 63% cho bi\u1ebft h\u1ecd s\u1ebd \u1ee7ng h\u1ed9 m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch kh\u00e1c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n<p>\u201cDu kh\u00e1ch ng\u00e0y nay r\u1ea5t \u0111a d\u1ea1ng v\u00e0 th\u00e1o v\u00e1t, v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y,\u201d Yana Gutierrez, ph\u00f3 ch\u1ee7 t\u1ecbch, quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ea1ng l\u01b0\u1edbi du l\u1ecbch \u0111\u1ea1i di\u1ec7n c\u1ee7a American Express Travel cho bi\u1ebft.<\/p>\n<p>\u201cD\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i tin r\u1eb1ng ng\u00e0nh c\u1ee7a ch\u00fang t\u00f4i s\u1ebd ph\u00e1t tri\u1ec3n n\u1ebfu ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c t\u1eadp trung t\u00e0i n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 cung c\u1ea5p cho h\u1ecd k\u1ebft n\u1ed1i \u2013 v\u1edbi con ng\u01b0\u1eddi, tr\u1ea3i nghi\u1ec7m \u2013 m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm.\u201d<\/p>\n<h3>2. H\u1ecd S\u1ebd T\u00ecm Ki\u1ebfm T\u01b0\u01a1ng T\u00e1c Gi\u1eefa Con Ng\u01b0\u1eddi \u0110\u1ec3 B\u1ed5 Sung Cho C\u00f4ng Ngh\u1ec7<\/h3>\n<p>M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c c\u1ee7a c\u00f4ng ngh\u1ec7, du kh\u00e1ch n\u00f3i r\u1eb1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi s\u1ebd l\u00e0 kh\u00eda c\u1ea1nh t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa tr\u1ea3i nghi\u1ec7m du l\u1ecbch kh\u00f3 qu\u00ean v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ed1t.<\/p>\n<p>G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf Hoa K\u1ef3 (92%) cho bi\u1ebft vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t chuy\u00ean gia du l\u1ecbch, ho\u00e0n to\u00e0n ho\u1eb7c m\u1ed9t ph\u1ea7n, \u0111\u00e3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. Ngo\u00e0i ra, 88% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi t\u1eeb V\u01b0\u01a1ng qu\u1ed1c Anh th\u00edch <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trong khi \u0111i du l\u1ecbch.<\/p>\n<p>Du kh\u00e1ch cho bi\u1ebft h\u1ecd tin r\u1eb1ng c\u00f4ng ngh\u1ec7 gi\u00fap th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 du l\u1ecbch th\u00f4ng th\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3m \u0111\u1ebfn d\u1ec5 d\u00e0ng h\u01a1n \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 khi h\u1ecd truy c\u1eadp c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n<p>H\u1ecd c\u0169ng cho bi\u1ebft m\u1ed9t chuy\u00ean gia du l\u1ecbch \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 v\u1edbi nh\u1eefng th\u0103ng tr\u1ea7m c\u1ea3m x\u00fac c\u1ee7a tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9, v\u00ed d\u1ee5 nh\u01b0 m\u1ea5t h\u00e0nh l\u00fd ho\u1eb7c gi\u00fap n\u00e2ng cao h\u00e0nh tr\u00ecnh trong m\u1ed9t chuy\u1ebfn \u0111i.<\/p>\n<p>B\u00e1o c\u00e1o \u0111\u00e3 \u0111\u00e1nh d\u1ea5u ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c \u0111ang n\u1ed7 l\u1ef1c t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap cung c\u1ea5p d\u1ecbch v\u1ee5 cao c\u1ea5p h\u01a1n. C\u00e1c quy tr\u00ecnh nh\u01b0 nh\u1eadn ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 ph\u00f2ng s\u1ebd ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, cho ph\u00e9p nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<p>Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u01b0\u1edbc khi \u0111\u1ebfn v\u00e0 \u0111\u1ea3m b\u1ea3o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch sau khi kh\u1edfi h\u00e0nh. V\u00e0 vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a m\u00e0 du kh\u00e1ch ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u0169ng ph\u00e1t huy t\u00e1c d\u1ee5ng \u1edf \u0111\u00e2y, v\u00ec c\u00e1c email ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh b\u1edfi kh\u00e1ch s\u1ea1n, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p th\u1ef1c s\u1ef1 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch.<\/p>\n<h3>3. H\u1ecd S\u1ebd H\u00e0i L\u00f2ng Khi K\u1ebft H\u1ee3p C\u00e1c L\u1ef1a Ch\u1ecdn Du L\u1ecbch Sang Tr\u1ecdng V\u00e0 Ng\u00e2n S\u00e1ch<\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft chi ph\u00ed cho m\u1ed9t k\u1ef3 ngh\u1ec9 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n \u2013 h\u01a1n 70% millennials \u1edf Hoa K\u1ef3 \u0111\u1ed3ng \u00fd, ti\u1ebfp theo l\u00e0 58% Gen Xers, 49% baby boomers v\u00e0 45% du kh\u00e1ch tr\u01b0\u1edfng th\u00e0nh.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi \u0111i ngh\u1ec9 n\u00e0y n\u00f3i v\u1edbi American Express r\u1eb1ng trong t\u01b0\u01a1ng lai, h\u1ecd s\u1ebd t\u00ecm c\u00e1ch \u0111i du l\u1ecbch theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 k\u1ebft h\u1ee3p c\u00e1c th\u00e1i c\u1ef1c sang tr\u1ecdng v\u00e0 ng\u00e2n s\u00e1ch trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9.<\/p>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 T\u0103ng <span class=\"red\">\u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span> Tr\u1ef1c Tuy\u1ebfn<\/h2>\n<p>C\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng du kh\u00e1ch kh\u00e1c tr\u01b0\u1edbc, trong v\u00e0 sau k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. Tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c \u2013 v\u00e0 th\u01b0\u1eddng th\u00ec h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n xa l\u1ea1.<\/p>\n<p>Vi\u1ec7c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> \u0111ang ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t quy tr\u00ecnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u khi du kh\u00e1ch \u0111\u00e1nh gi\u00e1 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa x\u1ebfp h\u1ea1ng sao, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n<h3>1. S\u1eed D\u1ee5ng C\u00e1c Trang Web So S\u00e1nh Du L\u1ecbch<\/h3>\n<p>C\u00e1c trang web so s\u00e1nh du l\u1ecbch \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh l\u00e0 r\u1ea5t cao. C\u00e1c trang web nh\u01b0 Trivago v\u00e0 Skyscanner \u0111ang tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng (l\u1ea7n l\u01b0\u1ee3t l\u00e0 68% v\u00e0 42% so v\u1edbi n\u0103m tr\u01b0\u1edbc) v\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Momondo d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng c\u00e1c trang web so s\u00e1nh s\u1ebd t\u0103ng h\u01a1n 40% v\u00e0o n\u0103m 2017.<\/p>\n<h3>2. S\u1eed D\u1ee5ng M\u00f4 H\u00ecnh CPC<\/h3>\n<p>Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn trong ng\u00e0nh c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd khi h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i quy\u1ec1n l\u1ef1c c\u1ee7a ng\u00e0nh du l\u1ecbch. TripAdvisor, m\u1ed9t trong nh\u1eefng trang web du l\u1ecbch l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 225 tri\u1ec7u \u0111\u00e1nh gi\u00e1, \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t ch\u1ee9c n\u0103ng \u0111\u1ed9c \u0111\u00e1o g\u1ecdi l\u00e0 TripConnect Cost-Per-Click, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o ra c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed.<\/p>\n<p>Gi\u1edd \u0111\u00e2y, du kh\u00e1ch c\u00f3 th\u1ec3 nhanh ch\u00f3ng so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u1ef1c ti\u1ebfp trong TripAdvisor. S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Cost-Per-Click (CPC), ch\u1ee7 s\u1edf h\u1eefu ch\u1ed7 \u1edf c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c ti\u1ebfp v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a ri\u00eang h\u1ecd m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng.<\/p>\n<h3>3. C\u1ea3i Thi\u1ec7n Uy T\u00edn Kh\u00e1ch S\u1ea1n<\/h3>\n<p>Uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 tr\u00ean Google, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean OTA, s\u1ef1 \u0111\u00f3n nh\u1eadn c\u1ee7a c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh hay th\u1eadm ch\u00ed l\u00e0 truy\u1ec1n mi\u1ec7ng \u0111\u01a1n thu\u1ea7n, m\u1ed9t uy t\u00edn k\u00e9m (ngay c\u1ea3 m\u1ed9t uy t\u00edn m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c) c\u00f3 th\u1ec3 nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m trong <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span>. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 quan tr\u1ecdng h\u01a1n gi\u00e1 c\u1ea3.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u00fd c\u1ee7a ch\u00fang t\u00f4i. Kh\u00e1ch kh\u00f4ng nh\u1ea5t thi\u1ebft lu\u00f4n t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t, thay v\u00e0o \u0111\u00f3 ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u c\u00f3 s\u1eb5n n\u00e0y nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n. Kh\u1ea3o s\u00e1t c\u1ee7a Deloitte ti\u1ebft l\u1ed9 r\u1eb1ng tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a kh\u00e1ch (47%), c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n (38%), \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng ti\u1ebfp theo khi ch\u1ecdn <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> v\u1edbi m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3.<\/p>\n<h3>4. T\u1eadn D\u1ee5ng M\u1ea1ng X\u00e3 H\u1ed9i<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n, nh\u01b0ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ed1i v\u1edbi ng\u00e0nh du l\u1ecbch. M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Skyscanner (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong b\u00e1o c\u00e1o n\u0103m 2023 c\u1ee7a Deloitte) cho th\u1ea5y kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch du l\u1ecbch l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb n\u1ed9i dung h\u1ecd \u0111\u00e3 th\u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>Sau \u0111\u00f3, h\u00e3y th\u00eam v\u00e0o th\u1ebf h\u1ec7 du kh\u00e1ch m\u1edbi. G\u1ea7n 40% du kh\u00e1ch thu\u1ed9c th\u1ebf h\u1ec7 Z s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd (so v\u1edbi ch\u1ec9 29% c\u00e1c th\u1ebf h\u1ec7 c\u0169 h\u01a1n). Tr\u00ean th\u1ef1c t\u1ebf, g\u1ea7n 20% th\u1ebf h\u1ec7 Z theo d\u00f5i m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 du l\u1ecbch v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n th\u00f4ng tin t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn ng\u1eabu nhi\u00ean nh\u01b0 m\u1ed9t ngu\u1ed3n ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n? M\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1eb7t tr\u00ean Instagram, Facebook ho\u1eb7c TikTok, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<h3>5. S\u1eed D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i Ho\u1eb7c \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t<\/h3>\n<p>Cung c\u1ea5p gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t ph\u1ea7n l\u00e2u \u0111\u1eddi c\u1ee7a vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c ti\u1ebfp. Tr\u00ean th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ed9t ph\u1ea7n ba s\u1ed1 du kh\u00e1ch s\u1ebd kh\u00f4ng bao gi\u1edd mua ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1, v\u00e0 gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n.<\/p>\n<p>B\u1eb1ng c\u00e1ch c\u00e2n b\u1eb1ng l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n t\u1eeb gi\u1ea3m gi\u00e1 v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c tr\u00e1nh hoa h\u1ed3ng OTA, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> h\u01a1n \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<p>Kh\u00f4ng ch\u1eafc ch\u1eafn n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3? M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb n\u0103m 2022 \u0111\u00e3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a gi\u1ea3m gi\u00e1 ph\u1ea7n tr\u0103m so v\u1edbi ph\u00ed khu ngh\u1ec9 d\u01b0\u1ee1ng mi\u1ec5n ph\u00ed. Gi\u1ea3m gi\u00e1 ph\u1ea7n tr\u0103m tr\u00ean m\u1ed9t ph\u00f2ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n<h3>6. T\u1ea1o C\u00e1c G\u00f3i D\u00e0nh Ri\u00eang Cho Ng\u00e0y L\u1ec5<\/h3>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n n\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c t\u1ea1o c\u00e1c g\u00f3i d\u00e0nh ri\u00eang cho ng\u00e0y l\u1ec5, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o c\u00e1c <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> nh\u00f3m.<\/p>\n<p>V\u00ed d\u1ee5: <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> Gi\u00e1ng sinh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c g\u00f3i ph\u1ee5c v\u1ee5 cho c\u00e1c gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 \u0111i du l\u1ecbch c\u00f9ng nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1 nh\u00f3m, c\u00e1c s\u1ef1 ki\u1ec7n theo ch\u1ee7 \u0111\u1ec1 l\u1ec5 h\u1ed9i v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng chung cho ph\u00e9p kh\u00e1ch \u0103n m\u1eebng tinh th\u1ea7n ng\u00e0y l\u1ec5 c\u00f9ng nhau.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin chi ti\u1ebft v\u1ec1 ph\u00f2ng \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n c\u00e1c m\u00f9a l\u1ec5. H\u00ecnh \u1ea3nh \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, chuy\u1ebfn tham quan \u1ea3o v\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> Gi\u00e1ng sinh c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m l\u1ec5 h\u1ed9i \u0111ang ch\u1edd \u0111\u1ee3i h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0.<\/p>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng <span class=\"red\">\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> m\u00f9a l\u1ec5 h\u1ed9i \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a, c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 linh ho\u1ea1t. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f9a l\u1ec5 h\u1ed9i v\u00e0 h\u01a1n th\u1ebf n\u1eefa. H\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a du kh\u00e1ch trong m\u00f9a l\u1ec5 h\u1ed9i n\u0103m nay!<\/p>\n<p><\/body><br \/>\n<\/html><br \/>\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>“`html B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3 B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i: Chi\u1ebfn L\u01b0\u1ee3c Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3 M\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448195"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}