{"id":448191,"date":"2025-03-07T18:00:59","date_gmt":"2025-03-07T18:00:59","guid":{"rendered":"https:\/\/otavietnam.com\/thong-ke-nganh-khach-san-2024-bao-cao-xu-huong-phan-tich-chi-tiet\/"},"modified":"2025-03-07T18:00:59","modified_gmt":"2025-03-07T18:00:59","slug":"thong-ke-nganh-khach-san-2024-bao-cao-xu-huong-phan-tich-chi-tiet","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/thong-ke-nganh-khach-san-2024-bao-cao-xu-huong-phan-tich-chi-tiet\/","title":{"rendered":"Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n 2024: B\u00e1o C\u00e1o, Xu H\u01b0\u1edbng & Ph\u00e2n T\u00edch Chi Ti\u1ebft"},"content":{"rendered":"

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\n<\/p>\n

Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Cho Kh\u00e1ch S\u1ea1n N\u0103m 2024<\/span><\/h1>\n
Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/span><\/h2>\n
\n Th\u1ed1ng k\u00ea ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn d\u1eef li\u1ec7u v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh
\n l\u01b0u tr\u00fa kh\u00e1c trong ng\u00e0nh. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y bao g\u1ed3m:\n <\/p>\n
\n
T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng<\/li>\n
Doanh thu<\/li>\n
S\u1ed1 li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n
T\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng<\/li>\n
Th\u1ed1ng k\u00ea k\u00eanh \u0111\u1eb7t ph\u00f2ng<\/li>\n<\/ul>\n
\n Lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t, \u0111\u1eb7t chu\u1ea9n, d\u1ef1 b\u00e1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch
\n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng trong kinh doanh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd bao g\u1ed3m m\u1ed9t s\u1ed1
\n th\u1ed1ng k\u00ea ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> quan tr\u1ecdng m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n bi\u1ebft trong n\u0103m 2024.\n <\/p>\n
C\u00e1c Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n Quan Tr\u1ecdng N\u0103m 2024<\/span><\/h2>\n
\n Ng\u00e0nh du l\u1ecbch \u0111ang tr\u00ean \u0111\u00e0 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd trong n\u0103m 2024, \u0111\u00e2y l\u00e0 tin t\u1ed1t cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, v\u1edbi m\u1ed9t s\u1ed1 th\u1ed1ng
\n k\u00ea t\u00edch c\u1ef1c \u0111\u00e3 xu\u1ea5t hi\u1ec7n:\n <\/p>\n
\n
\n T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng<\/span> d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 2.5% tr\u00ean to\u00e0n c\u1ea7u trong n\u0103m t\u1edbi.\n <\/li>\n
\n Gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR)<\/span> d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 4.9% trong 12 th\u00e1ng t\u1edbi.\n <\/li>\n
\n RevPAR (Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n)<\/span> c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng, \u0111\u1ea1t m\u1ee9c trung b\u00ecnh 93 \u0111\u00f4
\n la.\n <\/li>\n
\n Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn trong ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n s\u1ebd t\u1ea1o ra 80% t\u1ed5ng doanh thu trong 3 n\u0103m t\u1edbi.\n <\/li>\n
\n Nhu c\u1ea7u ph\u00f2ng d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i v\u00e0o n\u0103m 2023 v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong nh\u1eefng n\u0103m ti\u1ebfp
\n theo.\n <\/li>\n<\/ul>\n
H\u00e3y theo d\u00f5i c\u00e1c c\u1eadp nh\u1eadt khi n\u0103m m\u1edbi \u0111\u1ebfn!<\/p>\n
Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n To\u00e0n C\u1ea7u<\/span><\/h2>\n
\n Tr\u00ean to\u00e0n c\u1ea7u, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ed1ng k\u00ea ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> th\u00fa v\u1ecb \u2013 qu\u00e1 nhi\u1ec1u \u0111\u1ec3 li\u1ec7t k\u00ea. Nh\u01b0ng
\n d\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m th\u1ed1ng k\u00ea m\u00e0 ch\u00fang t\u00f4i cho l\u00e0 h\u1eefu \u00edch, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.\n <\/p>\n
\n
\n C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) chi\u1ebfm hai v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u1ec1 t\u1ea1o doanh thu \u1edf 79% c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn l\u1edbn.\n <\/li>\n
Airbnb \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t tr\u1ee5 c\u1ed9t cho c\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n t\u0103ng th\u00eam doanh thu.<\/li>\n
Th\u1eddi gian \u0111\u1eb7t ph\u00f2ng trung b\u00ecnh cho kh\u00e1ch s\u1ea1n l\u00e0 29.7 ng\u00e0y.<\/li>\n
Th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh l\u00e0 1.93 ng\u00e0y.<\/li>\n
T\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng trung b\u00ecnh l\u00e0 20%.<\/li>\n<\/ol>\n
Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n Hoa K\u1ef3<\/span><\/h2>\n
\n N\u0103m k\u00eanh t\u1ea1o doanh thu h\u00e0ng \u0111\u1ea7u cho c\u00e1c kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3 l\u00e0 Booking.com, Expedia, trang web kh\u00e1ch s\u1ea1n (\u0111\u1eb7t ph\u00f2ng
\n tr\u1ef1c ti\u1ebfp), Agoda v\u00e0 Airbnb.\n <\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea quan tr\u1ecdng kh\u00e1c v\u1ec1 ng\u00e0nh kh\u00e1ch s\u1ea1n Hoa K\u1ef3:<\/p>\n
\n
Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3 tr\u1ecb gi\u00e1 h\u01a1n 106 t\u1ef7 \u0111\u00f4 la.<\/li>\n
\u0110\u1ebfn n\u0103m 2027, h\u01a1n 160 tri\u1ec7u ‘ng\u01b0\u1eddi d\u00f9ng’ s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n.<\/li>\n
C\u00f3 h\u01a1n 90,000 kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3.<\/li>\n
T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y trung b\u00ecnh \u1edf Hoa K\u1ef3 l\u00e0 d\u01b0\u1edbi 65%.<\/li>\n
Ng\u00e0nh l\u01b0u tr\u00fa c\u1ee7a Hoa K\u1ef3 s\u1eed d\u1ee5ng kho\u1ea3ng 1.6 tri\u1ec7u ng\u01b0\u1eddi.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n V\u01b0\u01a1ng Qu\u1ed1c Anh<\/span><\/h2>\n
\n N\u0103m k\u00eanh t\u1ea1o doanh thu h\u00e0ng \u0111\u1ea7u cho c\u00e1c kh\u00e1ch s\u1ea1n \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh l\u00e0 Booking.com, Expedia, trang web kh\u00e1ch s\u1ea1n,
\n hotelbeds v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u (GDS).\n <\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng th\u1ed1ng k\u00ea th\u00fa v\u1ecb h\u01a1n t\u1eeb ng\u00e0nh kh\u00e1ch s\u1ea1n \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh:<\/p>\n
\n
C\u00f3 g\u1ea7n 900,000 ph\u00f2ng c\u00f3 s\u1eb5n \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh.<\/li>\n
Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh l\u00e0 Premier Inn.<\/li>\n
Brighton & Hove c\u00f3 gi\u00e1 trung b\u00ecnh cao nh\u1ea5t l\u00e0 133 b\u1ea3ng Anh.<\/li>\n
Doanh thu th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n tr\u1ecb gi\u00e1 g\u1ea7n 22 t\u1ef7 \u0111\u00f4 la.<\/li>\n
55% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u00e3 \u1edf kh\u00e1ch s\u1ea1n trong 12 th\u00e1ng qua.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n Sang Tr\u1ecdng<\/span><\/h2>\n
\n Kh\u00e1ch s\u1ea1n sang tr\u1ecdng ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t ng\u00e0nh ri\u00eang, v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng l\u00e0 128.54 t\u1ef7 \u0111\u00f4 la trong nh\u1eefng n\u0103m g\u1ea7n
\n \u0111\u00e2y.\n <\/p>\n
\n
Gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR) c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf Hoa K\u1ef3 l\u00e0 320.82 \u0111\u00f4 la.<\/li>\n
C\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh m\u1ed9t v\u00e0i lo\u1ea1i ch\u00ednh: Kinh doanh, S\u00e2n bay, K\u1ef3 ngh\u1ec9, Khu ngh\u1ec9 d\u01b0\u1ee1ng &
\n Spa.<\/li>\n
60% kh\u00e1ch h\u00e0ng sang tr\u1ecdng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u00edch th\u1ef1c th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u0111\u00e3 t\u0103ng 5.9% trong v\u00e0i n\u0103m qua.<\/li>\n
Trong 30 n\u0103m qua, ngu\u1ed3n cung kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u0111\u00e3 t\u0103ng 191%.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea So S\u00e1nh Airbnb v\u00e0 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n
\n Airbnb l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn cho kh\u00e1ch du l\u1ecbch v\u00e0 v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n. Hi\u1ec7n nay, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00e2n
\n ph\u1ed1i t\u1ed1t cho nhi\u1ec1u kh\u00e1ch s\u1ea1n nh\u1ecf, \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c boutique.\n <\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y so s\u00e1nh Airbnb v\u00e0 kh\u00e1ch s\u1ea1n:<\/p>\n
\n
Kh\u00e1ch s\u1ea1n v\u1eabn \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n, v\u1edbi 68% kh\u00e1ch du l\u1ecbch l\u1ef1a ch\u1ecdn.<\/li>\n
Th\u1ebf h\u1ec7 Z c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn c\u00e1c ch\u1ed7 \u1edf tr\u00ean Airbnb h\u01a1n, v\u1edbi t\u1ef7 l\u1ec7 21%.<\/li>\n
Airbnb l\u1ea5y \u0111i kho\u1ea3ng 450 tri\u1ec7u \u0111\u00f4 la t\u1eeb ng\u00e0nh kh\u00e1ch s\u1ea1n m\u1ed7i n\u0103m.<\/li>\n
Ch\u1ec9 c\u00f3 10% s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u00ean Airbnb l\u00e0 d\u00e0nh cho m\u1ee5c \u0111\u00edch c\u00f4ng t\u00e1c.<\/li>\n
60% nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Airbnb v\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng cho bi\u1ebft h\u1ecd th\u00edch Airbnb h\u01a1n.<\/li>\n<\/ul>\n
B\u00e1o C\u00e1o Ng\u00e0nh Kh\u00e1ch S\u1ea1n: C\u00e1c Ngu\u1ed3n D\u1eef Li\u1ec7u Ng\u00e0nh Kh\u00e1ch S\u1ea1n T\u1ed1t Nh\u1ea5t L\u00e0 G\u00ec?<\/span><\/h2>\n
\n Kh\u00f4ng thi\u1ebfu c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh kh\u00e1ch s\u1ea1n d\u00e0nh cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 d\u1ef1 b\u00e1o
\n th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n
M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c l\u1edbn \u0111\u01b0a ra c\u00e1c b\u00e1o c\u00e1o h\u00e0ng n\u0103m xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n, bao g\u1ed3m:<\/p>\n
\n
\n Hotel Industry Trends 2023 by STR<\/strong> \u2013 T\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 ng\u00e0nh kh\u00e1ch s\u1ea1n, bao g\u1ed3m c\u00e1c xu
\n h\u01b0\u1edbng ch\u00ednh, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o cho t\u01b0\u01a1ng lai.\n <\/li>\n
\n Hotel Horizons by PwC<\/strong> \u2013 Ki\u1ec3m tra ng\u00e0nh kh\u00e1ch s\u1ea1n to\u00e0n c\u1ea7u t\u1eeb n\u0103m 2023 \u0111\u1ebfn n\u0103m 2027, t\u1eadp trung
\n v\u00e0o c\u00e1c xu h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c v\u00e0 th\u00e1ch th\u1ee9c ch\u00ednh.\n <\/li>\n
\n Global Hotel Industry Market Report by Allied Market Research<\/strong> \u2013 Ph\u00e2n t\u00edch ng\u00e0nh kh\u00e1ch s\u1ea1n
\n to\u00e0n c\u1ea7u, bao g\u1ed3m quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng, c\u00e1c c\u00f4ng ty ch\u1ee7 ch\u1ed1t v\u00e0 d\u1ef1 b\u00e1o trong t\u01b0\u01a1ng lai.\n <\/li>\n<\/ul>\n
C\u00e1c b\u00e1o c\u00e1o kh\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty kh\u00e1c nhau trong ng\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u nh\u01b0 SiteMinder.<\/p>\n
Xu H\u01b0\u1edbng \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n
\n Hotel Booking Trends<\/span> c\u1ee7a SiteMinder ph\u00e2n t\u00edch h\u01a1n 115 tri\u1ec7u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb 40,000
\n kh\u00e1ch s\u1ea1n \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c th\u1ed1ng k\u00ea ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> quan tr\u1ecdng.\n <\/p>\n
\n N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng nh\u01b0 c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, c\u00e1c trang web t\u1ea1o ra doanh thu l\u1edbn nh\u1ea5t cho kh\u00e1ch
\n s\u1ea1n, th\u1eddi gian \u0111\u1eb7t ph\u00f2ng trung b\u00ecnh c\u1ee7a kh\u00e1ch du l\u1ecbch, t\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng, th\u1eddi gian l\u01b0u tr\u00fa v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\n <\/p>\n
N\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n chia theo qu\u1ed1c gia \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c kh\u00e1ch s\u1ea1n nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ed9c \u0111\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd.<\/p>\n
C\u00e1c Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n Ch\u00ednh C\u1ea7n S\u1eed D\u1ee5ng Trong N\u0103m Nay<\/span><\/h2>\n
\n M\u1ed7i n\u0103m mang \u0111\u1ebfn m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c m\u1edbi v\u00e0 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong xu h\u01b0\u1edbng v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn
\n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n.\n <\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea h\u1eefu \u00edch nh\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n
Th\u1ed1ng K\u00ea Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft C\u1ee7a Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n
\n C\u00f3 m\u1ed9t l\u00fd do t\u1ea1i sao 94% trong s\u1ed1 100 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chu\u1ed7i kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng
\n th\u00e2n thi\u1ebft \u2013 ch\u00fang c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh thu.\n <\/p>\n
\n
Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft chi ti\u00eau nhi\u1ec1u h\u01a1n 22.4% v\u00e0 \u1edf l\u1ea1i l\u00e2u h\u01a1n 28%.<\/li>\n
64% th\u00e0nh vi\u00ean th\u00e2n thi\u1ebft l\u00e0 kh\u00e1ch du l\u1ecbch c\u00f4ng t\u00e1c.<\/li>\n
C\u00e1c th\u00e0nh vi\u00ean th\u00e2n thi\u1ebft \u0111\u00f3ng g\u00f3p t\u1eeb 30-60% doanh thu ph\u00f2ng.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y Ph\u00f2ng C\u1ee7a Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n
\n T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng dao \u0111\u1ed9ng theo m\u00f9a, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u, v\u00e0 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t t\u1ed1t v\u1ec1 s\u1ee9c
\n kh\u1ecfe th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng c\u1ee7a t\u1eebng doanh nghi\u1ec7p.\n <\/p>\n
\n
M\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 l\u1edbn c\u00f3 th\u1ec3 th\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y t\u0103ng t\u1edbi 17.5% trong n\u0103m t\u1edbi.<\/li>\n
T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u00e3 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2023, v\u1edbi nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ebfn \u1edf ch\u00e2u \u00c2u ghi nh\u1eadn tr\u00ean 80-85% trong m\u00f9a h\u00e8.<\/li>\n
T\u00ednh \u0111\u1ebfn qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a n\u0103m 2023, m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 69%.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n
\n Th\u1ed1ng k\u00ea \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span> cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n bi\u1ebft c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb
\n \u0111\u00e2u v\u00e0 h\u1ecd n\u00ean \u01b0u ti\u00ean c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o.\n <\/p>\n
\n
Booking.com d\u1ec5 d\u00e0ng l\u00e0 k\u00eanh \u0111\u1eb7t ph\u00f2ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, nh\u01b0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u0169ng l\u00e0 3-5 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho
\n kh\u00e1ch du l\u1ecbch to\u00e0n c\u1ea7u.<\/li>\n
\u0110\u1eb7t ph\u00f2ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/li>\n
G\u1ea7n 60% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn, m\u1ed9t con s\u1ed1 \u0111ang t\u0103ng \u0111\u1ec1u \u0111\u1eb7n.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea Doanh Thu Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n
\n Doanh thu l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t v\u00e0 l\u00e0 \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd quan t\u00e2m nh\u1ea5t, l\u00e0m cho xu h\u01b0\u1edbng
\n doanh thu tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n quan t\u00e2m li\u00ean t\u1ee5c.\n <\/p>\n
\n
Kh\u00e1ch s\u1ea1n v\u00e0 du l\u1ecbch th\u01b0\u1eddng chi\u1ebfm 10% GDP to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n
T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng n\u0103m l\u00e0 4.2% \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn cho th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n.<\/li>\n
L\u1ee3i nhu\u1eadn trung b\u00ecnh to\u00e0n c\u1ea7u c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean 22% trong v\u00e0i n\u0103m t\u1edbi.<\/li>\n<\/ul>\n
Th\u1ed1ng K\u00ea Ng\u00e0nh D\u1ecbch V\u1ee5 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n
\n Ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau, v\u00ec v\u1eady th\u1ed1ng k\u00ea
\n ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/span> ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n.\n <\/p>\n
\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c l\u00e0m trong ng\u00e0nh th\u01b0\u1eddng l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00f3ng.<\/p>\n
Th\u1ed1ng K\u00ea Vi\u1ec7c L\u00e0m Trong Ng\u00e0nh D\u1ecbch V\u1ee5 Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n
\n H\u01a1n 2.3 tri\u1ec7u ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh kh\u00e1ch s\u1ea1n ch\u1ec9 ri\u00eang \u1edf Hoa K\u1ef3, nh\u01b0ng trong th\u1eddi k\u1ef3 COVID, t\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p
\n trong ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n \u0111\u00e3 t\u0103ng l\u00ean g\u1ea7n 20%. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t v\u00e0o th\u1eddi
\n \u0111i\u1ec3m \u0111\u00f3.\n <\/p>\n
\n
\u1ede \u00dac, t\u1ef7 l\u1ec7 v\u1ecb tr\u00ed b\u1ecf tr\u1ed1ng cao h\u01a1n g\u1ea5p \u0111\u00f4i so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u.<\/li>\n
Ch\u1ec9 c\u00f3 28% ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian.<\/li>\n
Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian, s\u1ed1 gi\u1edd l\u00e0m vi\u1ec7c trung b\u00ecnh c\u1ee7a h\u1ecd \u00edt h\u01a1n hai gi\u1edd so v\u1edbi m\u1ee9c trung b\u00ecnh
\n c\u1ee7a ‘t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c’.<\/li>\n<\/ul>\n
\n \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, vi\u1ec7c l\u00e0m v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean l\u00e0 quan tr\u1ecdng v\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch v\u1edbi nh\u00e2n vi\u00ean c\u00f3 th\u1ec3
\n t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd, v\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng v\u00e0 doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n
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“`html Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Cho Kh\u00e1ch S\u1ea1n N\u0103m 2024 Th\u1ed1ng K\u00ea Ng\u00e0nh Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec? Th\u1ed1ng k\u00ea ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn d\u1eef li\u1ec7u v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa kh\u00e1c trong ng\u00e0nh. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y bao […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448191"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}