Gi\u1edbi thi\u1ec7u v\u1ec1 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span><\/h2>\nTrong k\u1ef7 nguy\u00ean s\u1ed1, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi ch\u1ec9 v\u1edbi v\u00e0i thao t\u00e1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7n \u0111\u1ea1i, trang web kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs).<\/p>\n\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1p \u1ee9ng v\u00e0 v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n bi\u1ebft lo\u1ea1i g\u1ed1i y\u00eau th\u00edch ho\u1eb7c th\u1eddi gian nh\u1eadn ph\u00f2ng \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, bi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh.<\/p>\nB\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ecdi th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\nC\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span><\/h2>\nQuy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> r\u1ea5t \u0111a d\u1ea1ng, v\u1edbi nhi\u1ec1u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\nTuy nhi\u00ean, c\u00f3 hai h\u00ecnh th\u1ee9c ch\u00ednh:<\/p>\n
\n- \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/strong> Kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web c\u1ee7a kh\u00e1ch s\u1ea1n, th\u01b0\u1eddng l\u00e0 th\u00f4ng qua m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn<\/a> chuy\u00ean d\u1ee5ng. Kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 t\u00ecm ki\u1ebfm metasearch ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i<\/a>. H\u00ecnh th\u1ee9c n\u00e0y cho ph\u00e9p kh\u00e1ch s\u1ea1n thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ee7a kh\u00e1ch, t\u00edch h\u1ee3p v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) v\u00e0 kh\u00f3a ph\u00f2ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 \u0111\u1eb7t.<\/li>\n
- \u0110\u1eb7t ph\u00f2ng qua OTA:<\/strong> Kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn nh\u01b0 Expedia ho\u1eb7c Booking.com. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a OTA. Kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean OTA \u0111\u00f3 \u0111\u1ec3 hi\u1ec3n th\u1ecb cho kh\u00e1ch h\u00e0ng. Sau khi \u0111\u1eb7t ph\u00f2ng, OTA s\u1ebd nh\u1eadn hoa h\u1ed3ng t\u1eeb giao d\u1ecbch v\u00e0 chuy\u1ec3n th\u00f4ng tin \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n. Sau \u0111\u00f3, t\u00f9y thu\u1ed9c v\u00e0o t\u00edch h\u1ee3p, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n s\u1ebd chuy\u1ec3n th\u00f4ng tin n\u00e0y v\u00e0o l\u1ecbch, l\u1ecbch tr\u00ecnh v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<\/ol>\n
\u0110\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span>. Tuy nhi\u00ean, s\u1ebd c\u00f3 nh\u1eefng t\u00ecnh hu\u1ed1ng v\u00e0 quy tr\u00ecnh kh\u00e1c nhau. Nh\u00ecn chung, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c th\u00f4ng qua OTA.<\/p>\nT\u1ea1i sao \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> l\u1ea1i quan tr\u1ecdng?<\/h2>\nM\u1eb7c d\u00f9 \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh du l\u1ecbch, nh\u01b0ng s\u1ef1 h\u00e1o h\u1ee9c du l\u1ecbch qu\u1ed1c t\u1ebf \u0111ang nhanh ch\u00f3ng tr\u1edf l\u1ea1i khi n\u1ed7i lo l\u1eafng gi\u1ea3m b\u1edbt v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c n\u1edbi l\u1ecfng.<\/p>\n
Theo T\u1ed5 ch\u1ee9c Du l\u1ecbch Th\u1ebf gi\u1edbi Li\u00ean H\u1ee3p Qu\u1ed1c (UNWTO)<\/a>, n\u0103m 2022, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi du l\u1ecbch qu\u1ed1c t\u1ebf \u0111\u1ea1t 900 tri\u1ec7u, v\u1edbi t\u00e2m l\u00fd l\u1ea1c quan th\u1eadn tr\u1ecdng tr\u00ean to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn du kh\u00e1ch, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> s\u1ebd l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u01b0u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ed7 \u1edf cho nh\u1eefng chuy\u1ebfn phi\u00eau l\u01b0u \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/p>\nPh\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn \u0111ang ph\u00e1t tri\u1ec3n nhanh h\u01a1n to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch. Hi\u1ec7p h\u1ed9i Kh\u00e1ch s\u1ea1n v\u00e0 Nh\u00e0 ngh\u1ec9 Hoa K\u1ef3 (AHLA) \u01b0\u1edbc t\u00ednh c\u00f3 500 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed7i ph\u00fat<\/span> ch\u1ec9 ri\u00eang t\u1ea1i Hoa K\u1ef3. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ed1ng k\u00ea th\u00fa v\u1ecb, th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, b\u1ea5t k\u1ec3 quy m\u00f4, ph\u1ea3i l\u00e0m ch\u1ee7 quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span>.<\/p>\nS\u1ef1 gia t\u0103ng nhu c\u1ea7u du l\u1ecbch v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng v\u00f9ng \u0111\u1ea5t m\u00e0 25 n\u0103m tr\u01b0\u1edbc \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 xa v\u1eddi v\u00e0 t\u1ed1n k\u00e9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi n\u1ec1n kinh t\u1ebf Internet, mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh cho gi\u1edbi th\u01b0\u1ee3ng l\u01b0u v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 c\u00f3 s\u1eb5n cho du kh\u00e1ch, gi\u00fap vi\u1ec7c ti\u1ebfp c\u1eadn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n
Tuy nhi\u00ean, n\u1ebfu \u0111i s\u00e2u h\u01a1n v\u00e0o quan s\u00e1t n\u00e0y, s\u1ef1 ti\u1ebfp c\u1eadn th\u00f4ng tin r\u1ed9ng r\u00e3i kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t v\u00e0i xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh du l\u1ecbch m\u00e0 c\u00f2n thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1n c\u00e2n quy\u1ec1n l\u1ef1c \u2013 t\u1eeb n\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng v\u1edbi c\u00e1c trung gian, sang n\u1ec1n kinh t\u1ebf ng\u01b0\u1eddi d\u00f9ng v\u1edbi h\u00ecnh th\u1ee9c “t\u1ef1 ph\u1ee5c v\u1ee5”.<\/p>\n
N\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n kinh t\u1ebf ng\u01b0\u1eddi d\u00f9ng<\/h3>\n
Tr\u01b0\u1edbc \u0111\u00e2y, ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin du l\u1ecbch n\u1eb1m trong c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd th\u1ed1ng tr\u1ecb, n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c cung c\u1ea5p chuy\u00ean m\u00f4n m\u00e0 hi\u1ebfm khi c\u00f3 th\u1ec3 b\u1ecb th\u00e1ch th\u1ee9c.<\/p>\n
Nh\u01b0ng Internet \u0111\u00e3 g\u00e2y ra m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ef1 b\u00e1n m\u00ecnh cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi d\u01b0\u1eddng nh\u01b0 bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 nghi\u00ean c\u1ee9u m\u00e0 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 bi\u1ebfn kh\u00e1t v\u1ecdng du l\u1ecbch c\u1ee7a h\u1ecd th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n
M\u1ecdi th\u1ee9, t\u1eeb \u1ea3nh \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111ang t\u1ea1o ra s\u1ef1 qu\u00e1 t\u1ea3i th\u00f4ng tin, khi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra tr\u1edf th\u00e0nh m\u1ed9t bi\u1ebfn s\u1ed1 quan tr\u1ecdng trong cu\u1ed9c chi\u1ebfn gi\u00e0nh quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u, c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 chuy\u00ean gia \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng kinh nghi\u1ec7m v\u00e0 \u0431\u0440\u043e\u0448\u044e\u0440\u044b minh h\u1ecda nh\u1eefng g\u00ec c\u00f3 s\u1eb5n.<\/p>\n
Sau \u0111\u00f3, OTAs<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 Booking.com, \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a \u00fd t\u01b0\u1edfng trao quy\u1ec1n ki\u1ec3m so\u00e1t cho du kh\u00e1ch b\u1eb1ng c\u00e1ch cung c\u1ea5p nhi\u1ec1u n\u1ed9i dung v\u00e0 th\u00f4ng tin h\u01a1n trong t\u1ea7m tay c\u1ee7a h\u1ecd.<\/p>\nHi\u1ec7n nay, ch\u00fang ta th\u1ea5y n\u1ec1n kinh t\u1ebf ng\u01b0\u1eddi d\u00f9ng n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a Airbnb<\/a>, Uber, Flip.to v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c, cho ph\u00e9p t\u1ef1 l\u1ef1a ch\u1ecdn. Du kh\u00e1ch c\u00f3 th\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u00edch th\u1ef1c v\u1ec1 cu\u1ed9c s\u1ed1ng nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng, trong khu ph\u1ed1, gh\u00e9 th\u0103m nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m y\u00eau th\u00edch c\u1ee7a ch\u1ee7 nh\u00e0 \u2013 v\u00e0 th\u01b0\u1eddng v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u. Du kh\u00e1ch s\u1eb5n s\u00e0ng giao d\u1ecbch ngo\u00e0i ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\nC\u00e1i m\u1edbi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng thay th\u1ebf c\u00e1i c\u0169<\/h3>\n
M\u1eb7c d\u00f9 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> chi\u1ebfm \u01b0u th\u1ebf trong s\u1ed1 du kh\u00e1ch, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1eb7t ph\u00f2ng truy\u1ec1n th\u1ed1ng th\u00f4ng qua \u0111\u1ea1i l\u00fd du l\u1ecbch \u0111\u00e3 bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n. Nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch truy\u1ec1n th\u1ed1ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y kho\u1ea3ng 30% \u0111\u1eb7t chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch ho\u1eb7c c\u00f4ng ty l\u1eef h\u00e0nh<\/a> \u2013 g\u1ea7n b\u1eb1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\nTuy nhi\u00ean, khi \u0111i s\u00e2u h\u01a1n v\u00e0o d\u1eef li\u1ec7u, c\u00f3 m\u1ed9t b\u1ed5 sung quan tr\u1ecdng c\u1ea7n th\u1ef1c hi\u1ec7n. G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng xuy\u00ean t\u1ef1 x\u01b0ng l\u00e0 th\u00edch s\u1eed d\u1ee5ng OTAs, ti\u1ebfp theo l\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, ch\u1ec9 c\u00f2n 20% cho c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch. \u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i \u0111\u00fang v\u1edbi nh\u1eefng ng\u01b0\u1eddi hi\u1ebfm khi \u0111i du l\u1ecbch: m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong danh m\u1ee5c n\u00e0y ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch, v\u1edbi s\u1ef1 ph\u00e2n chia g\u1ea7n nh\u01b0 \u0111\u1ed3ng \u0111\u1ec1u cho ph\u1ea7n c\u00f2n l\u1ea1i gi\u1eefa OTAs v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n
T\u00f3m l\u1ea1i, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong s\u1ed1 nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111i m\u00e1y bay. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ch\u01b0a l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh n\u00ean l\u00e0m nh\u01b0 v\u1eady \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu. \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y. \u0110\u00f3 l\u00e0 s\u1ef1 ti\u1ebfn h\u00f3a, kh\u00f4ng ph\u1ea3i cu\u1ed9c c\u00e1ch m\u1ea1ng.<\/p>\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span><\/h2>\nC\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i suy ngh\u0129 to\u00e0n c\u1ea7u v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1eadn d\u1ee5ng con \u0111\u01b0\u1eddng quanh co \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch. Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111a m\u00e0n h\u00ecnh, v\u1edbi nhi\u1ec1u \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 quy\u1ebft \u0111\u1ecbnh ch\u00ednh.<\/p>\n
\u0110\u00fang v\u1eady, gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t l\u1edbn khi \u0111\u00e1nh gi\u00e1 th\u00e1ch th\u1ee9c do nh\u1eefng \u0111\u1ed1i th\u1ee7 nh\u01b0 Airbnb<\/a> \u0111\u1eb7t ra, nh\u01b0ng c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea7n xem x\u00e9t. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c theo nhi\u1ec1u c\u00e1ch.<\/p>\n1. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o<\/h3>\n
M\u1ed9t v\u00ed d\u1ee5 l\u00e0 tr\u1edf n\u00ean h\u01b0\u1edbng \u0111\u1ebfn d\u1ecbch v\u1ee5 h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n m\u00e0 d\u1ecbch v\u1ee5 chia s\u1ebb nh\u00e0 \u1edf kh\u00f4ng th\u1ec3 cung c\u1ea5p \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 h\u01b0\u1edbng d\u1eabn vi\u00ean du l\u1ecbch, t\u00e0i x\u1ebf ri\u00eang, gi\u1eb7t kh\u00f4, nh\u00e0 h\u00e0ng, ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c v\u00e0 v\u00f4 s\u1ed1 ti\u1ec7n nghi v\u00e0 \u0111i\u1ec3m \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/p>\n
B\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng phi th\u01b0\u1eddng, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra \u2013 \u0111\u00e1nh gi\u00e1, \u0111\u0103ng k\u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eadn x\u00e9t, x\u1ebfp h\u1ea1ng \u2013 v\u00e0 do \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng kh\u1eb3ng \u0111\u1ecbnh t\u00edch c\u1ef1c n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng.<\/p>\n
2. Bi\u1ebft \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u<\/h3>\n
V\u0169 kh\u00ed l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n trong cu\u1ed9c chi\u1ebfn gi\u00e0nh \u0111\u1eb7t ph\u00f2ng l\u00e0 bi\u1ebft r\u00f5 th\u00e0nh ph\u1ea7n kinh doanh. H\u1ecfi \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u. H\u1ecfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n \u0111ang l\u00e0m g\u00ec \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y ph\u00f2ng c\u1ee7a h\u1ecd. H\u1ecfi l\u00e0m th\u1ebf n\u00e0o b\u1ea1n \u0111ang th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 th\u1ef1c s\u1ef1 l\u00e0 v\u1ec1 chi ti\u1ebft.<\/p>\n
3. S\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/h3>\n
C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n t\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng v\u00e0 ki\u1ec3m so\u00e1t c\u00e1ch ph\u00e2n ph\u1ed1i ph\u00f2ng c\u1ee7a b\u1ea1n. Ki\u1ec3m so\u00e1t h\u1ed7n h\u1ee3p \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n
C\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/a> c\u1ee7a SiteMinder, \u0111ang san b\u1eb1ng s\u00e2n ch\u01a1i cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, gi\u00fap h\u1ecd c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng. N\u00f3 trao quy\u1ec1n cho c\u00e1c kh\u00e1ch s\u1ea1n thu\u1ed9c b\u1ea5t k\u1ef3 quy m\u00f4 n\u00e0o \u0111\u1ec3 c\u00f3 m\u1eb7t ch\u00ednh x\u00e1c \u1edf n\u01a1i nh\u1eefng du kh\u00e1ch ti\u1ec1m n\u0103ng \u0111ang \u1edf \u2013 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o CNTT v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng, cung c\u1ea5p nhi\u1ec1u th\u1eddi gian h\u01a1n cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\nTh\u1ebf gi\u1edbi \u0111a k\u00eanh, \u0111a m\u00e0n h\u00ecnh hi\u1ec7n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c, mang \u0111\u1ebfn cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u01a1 h\u1ed9i l\u1edbn h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u. C\u00e1c kh\u00e1ch s\u1ea1n chu\u1ed7i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y trong nhi\u1ec1u n\u0103m, g\u1eb7t h\u00e1i nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t, th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 c\u1ea1nh tranh theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n
4. Quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n
Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng li\u1ec1n m\u1ea1ch v\u00e0 tr\u1ef1c quan l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng. Giao di\u1ec7n ph\u1ee9c t\u1ea1p ho\u1eb7c v\u1ee5ng v\u1ec1 c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf gi\u1ecf h\u00e0ng. C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/a> th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a SiteMinder \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh n\u00e0y, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng qua t\u1eebng b\u01b0\u1edbc m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\nT\u1eeb l\u1ef1a ch\u1ecdn ph\u00f2ng \u0111\u1ebfn x\u00e1c nh\u1eadn thanh to\u00e1n, m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u1ed1c \u0111\u1ed9. B\u1eb1ng c\u00e1ch gi\u1ea3m thi\u1ec3u ma s\u00e1t trong quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, b\u1ea1n kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi duy\u1ec7t th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c nh\u1eadn.<\/p>\n
5. Tr\u01b0ng b\u00e0y c\u00e1c \u0111\u00e1nh gi\u00e1 h\u1ea5p d\u1eabn<\/h3>\n
\u0110\u00e1nh gi\u00e1 l\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 m\u1edbi c\u1ee7a th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. Ch\u00fang cung c\u1ea5p b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. SiteMinder<\/a> cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng tr\u01b0ng b\u00e0y c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c ng\u00f4i sao; b\u1ea1n \u0111ang k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 nh\u1eefng k\u1ef3 ngh\u1ec9 \u0111\u00e1ng nh\u1edb. Nh\u1eefng \u0111\u00e1nh gi\u00e1 x\u00e1c th\u1ef1c n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c m\u1ea1nh m\u1ebd, c\u1ee7ng c\u1ed1 ni\u1ec1m tin \u1edf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nghi\u00eang c\u00e1n c\u00e2n c\u00f3 l\u1ee3i cho b\u1ea1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng.<\/p>\nT\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> v\u00e0 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng SiteMinder<\/h2>\nCh\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf kh\u00f3a doanh thu cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> m\u1ea1nh m\u1ebd h\u01a1n n\u1eb1m \u1edf vi\u1ec7c t\u1eadn d\u1ee5ng \u0111\u00fang c\u00f4ng ngh\u1ec7. SiteMinder cung c\u1ea5p m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 trao quy\u1ec1n cho c\u00e1c nh\u00e0 khai th\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\nT\u1eeb vi\u1ec7c t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 ba \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb h\u1ea5p d\u1eabn, ch\u1ee9ng minh c\u00e1ch SiteMinder c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n:<\/p>\n
\n- T\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean nhi\u1ec1u k\u00eanh<\/b>: Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/a> c\u1ee7a SiteMinder cho ph\u00e9p b\u1ea1n ni\u00eam y\u1ebft kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean nhi\u1ec1u OTA, n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 trang web c\u1ee7a ri\u00eang b\u1ea1n, t\u1ea5t c\u1ea3 t\u1eeb m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t.<\/li>\n
- T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 b\u1eb1ng d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c<\/b>: T\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh c\u1ee7a SiteMinder s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1eb7t gi\u00e1 ph\u00f2ng c\u1ea1nh tranh.<\/li>\n
- N\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y kinh doanh l\u1eb7p l\u1ea1i<\/b>: SiteMinder cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn tr\u1ea3 ph\u00f2ng \u0111\u1ebfn giao ti\u1ebfp t\u1ef1 \u0111\u1ed9ng v\u1edbi kh\u00e1ch.<\/li>\n<\/ul>\n
\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1p \u1ee9ng v\u00e0 v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n bi\u1ebft lo\u1ea1i g\u1ed1i y\u00eau th\u00edch ho\u1eb7c th\u1eddi gian nh\u1eadn ph\u00f2ng \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, bi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh.<\/p>\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ecdi th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n Quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> r\u1ea5t \u0111a d\u1ea1ng, v\u1edbi nhi\u1ec1u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n Tuy nhi\u00ean, c\u00f3 hai h\u00ecnh th\u1ee9c ch\u00ednh:<\/p>\n \u0110\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span>. Tuy nhi\u00ean, s\u1ebd c\u00f3 nh\u1eefng t\u00ecnh hu\u1ed1ng v\u00e0 quy tr\u00ecnh kh\u00e1c nhau. Nh\u00ecn chung, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c th\u00f4ng qua OTA.<\/p>\n M\u1eb7c d\u00f9 \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh du l\u1ecbch, nh\u01b0ng s\u1ef1 h\u00e1o h\u1ee9c du l\u1ecbch qu\u1ed1c t\u1ebf \u0111ang nhanh ch\u00f3ng tr\u1edf l\u1ea1i khi n\u1ed7i lo l\u1eafng gi\u1ea3m b\u1edbt v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c n\u1edbi l\u1ecfng.<\/p>\n Theo T\u1ed5 ch\u1ee9c Du l\u1ecbch Th\u1ebf gi\u1edbi Li\u00ean H\u1ee3p Qu\u1ed1c (UNWTO)<\/a>, n\u0103m 2022, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi du l\u1ecbch qu\u1ed1c t\u1ebf \u0111\u1ea1t 900 tri\u1ec7u, v\u1edbi t\u00e2m l\u00fd l\u1ea1c quan th\u1eadn tr\u1ecdng tr\u00ean to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn du kh\u00e1ch, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> s\u1ebd l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u01b0u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ed7 \u1edf cho nh\u1eefng chuy\u1ebfn phi\u00eau l\u01b0u \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/p>\n Ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn \u0111ang ph\u00e1t tri\u1ec3n nhanh h\u01a1n to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch. Hi\u1ec7p h\u1ed9i Kh\u00e1ch s\u1ea1n v\u00e0 Nh\u00e0 ngh\u1ec9 Hoa K\u1ef3 (AHLA) \u01b0\u1edbc t\u00ednh c\u00f3 500 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed7i ph\u00fat<\/span> ch\u1ec9 ri\u00eang t\u1ea1i Hoa K\u1ef3. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ed1ng k\u00ea th\u00fa v\u1ecb, th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, b\u1ea5t k\u1ec3 quy m\u00f4, ph\u1ea3i l\u00e0m ch\u1ee7 quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span>.<\/p>\n S\u1ef1 gia t\u0103ng nhu c\u1ea7u du l\u1ecbch v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng v\u00f9ng \u0111\u1ea5t m\u00e0 25 n\u0103m tr\u01b0\u1edbc \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 xa v\u1eddi v\u00e0 t\u1ed1n k\u00e9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi n\u1ec1n kinh t\u1ebf Internet, mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh cho gi\u1edbi th\u01b0\u1ee3ng l\u01b0u v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 c\u00f3 s\u1eb5n cho du kh\u00e1ch, gi\u00fap vi\u1ec7c ti\u1ebfp c\u1eadn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n Tuy nhi\u00ean, n\u1ebfu \u0111i s\u00e2u h\u01a1n v\u00e0o quan s\u00e1t n\u00e0y, s\u1ef1 ti\u1ebfp c\u1eadn th\u00f4ng tin r\u1ed9ng r\u00e3i kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t v\u00e0i xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh du l\u1ecbch m\u00e0 c\u00f2n thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1n c\u00e2n quy\u1ec1n l\u1ef1c \u2013 t\u1eeb n\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng v\u1edbi c\u00e1c trung gian, sang n\u1ec1n kinh t\u1ebf ng\u01b0\u1eddi d\u00f9ng v\u1edbi h\u00ecnh th\u1ee9c “t\u1ef1 ph\u1ee5c v\u1ee5”.<\/p>\n Tr\u01b0\u1edbc \u0111\u00e2y, ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin du l\u1ecbch n\u1eb1m trong c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd th\u1ed1ng tr\u1ecb, n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c cung c\u1ea5p chuy\u00ean m\u00f4n m\u00e0 hi\u1ebfm khi c\u00f3 th\u1ec3 b\u1ecb th\u00e1ch th\u1ee9c.<\/p>\n Nh\u01b0ng Internet \u0111\u00e3 g\u00e2y ra m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ef1 b\u00e1n m\u00ecnh cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi d\u01b0\u1eddng nh\u01b0 bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 nghi\u00ean c\u1ee9u m\u00e0 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 bi\u1ebfn kh\u00e1t v\u1ecdng du l\u1ecbch c\u1ee7a h\u1ecd th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n M\u1ecdi th\u1ee9, t\u1eeb \u1ea3nh \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111ang t\u1ea1o ra s\u1ef1 qu\u00e1 t\u1ea3i th\u00f4ng tin, khi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra tr\u1edf th\u00e0nh m\u1ed9t bi\u1ebfn s\u1ed1 quan tr\u1ecdng trong cu\u1ed9c chi\u1ebfn gi\u00e0nh quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u, c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 chuy\u00ean gia \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng kinh nghi\u1ec7m v\u00e0 \u0431\u0440\u043e\u0448\u044e\u0440\u044b minh h\u1ecda nh\u1eefng g\u00ec c\u00f3 s\u1eb5n.<\/p>\n Sau \u0111\u00f3, OTAs<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 Booking.com, \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a \u00fd t\u01b0\u1edfng trao quy\u1ec1n ki\u1ec3m so\u00e1t cho du kh\u00e1ch b\u1eb1ng c\u00e1ch cung c\u1ea5p nhi\u1ec1u n\u1ed9i dung v\u00e0 th\u00f4ng tin h\u01a1n trong t\u1ea7m tay c\u1ee7a h\u1ecd.<\/p>\n Hi\u1ec7n nay, ch\u00fang ta th\u1ea5y n\u1ec1n kinh t\u1ebf ng\u01b0\u1eddi d\u00f9ng n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a Airbnb<\/a>, Uber, Flip.to v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c, cho ph\u00e9p t\u1ef1 l\u1ef1a ch\u1ecdn. Du kh\u00e1ch c\u00f3 th\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u00edch th\u1ef1c v\u1ec1 cu\u1ed9c s\u1ed1ng nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng, trong khu ph\u1ed1, gh\u00e9 th\u0103m nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m y\u00eau th\u00edch c\u1ee7a ch\u1ee7 nh\u00e0 \u2013 v\u00e0 th\u01b0\u1eddng v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u. Du kh\u00e1ch s\u1eb5n s\u00e0ng giao d\u1ecbch ngo\u00e0i ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n M\u1eb7c d\u00f9 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> chi\u1ebfm \u01b0u th\u1ebf trong s\u1ed1 du kh\u00e1ch, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1eb7t ph\u00f2ng truy\u1ec1n th\u1ed1ng th\u00f4ng qua \u0111\u1ea1i l\u00fd du l\u1ecbch \u0111\u00e3 bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n. Nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch truy\u1ec1n th\u1ed1ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y kho\u1ea3ng 30% \u0111\u1eb7t chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch ho\u1eb7c c\u00f4ng ty l\u1eef h\u00e0nh<\/a> \u2013 g\u1ea7n b\u1eb1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n Tuy nhi\u00ean, khi \u0111i s\u00e2u h\u01a1n v\u00e0o d\u1eef li\u1ec7u, c\u00f3 m\u1ed9t b\u1ed5 sung quan tr\u1ecdng c\u1ea7n th\u1ef1c hi\u1ec7n. G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng xuy\u00ean t\u1ef1 x\u01b0ng l\u00e0 th\u00edch s\u1eed d\u1ee5ng OTAs, ti\u1ebfp theo l\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, ch\u1ec9 c\u00f2n 20% cho c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch. \u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i \u0111\u00fang v\u1edbi nh\u1eefng ng\u01b0\u1eddi hi\u1ebfm khi \u0111i du l\u1ecbch: m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong danh m\u1ee5c n\u00e0y ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch, v\u1edbi s\u1ef1 ph\u00e2n chia g\u1ea7n nh\u01b0 \u0111\u1ed3ng \u0111\u1ec1u cho ph\u1ea7n c\u00f2n l\u1ea1i gi\u1eefa OTAs v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n T\u00f3m l\u1ea1i, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong s\u1ed1 nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111i m\u00e1y bay. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ch\u01b0a l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh n\u00ean l\u00e0m nh\u01b0 v\u1eady \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu. \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y. \u0110\u00f3 l\u00e0 s\u1ef1 ti\u1ebfn h\u00f3a, kh\u00f4ng ph\u1ea3i cu\u1ed9c c\u00e1ch m\u1ea1ng.<\/p>\n C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i suy ngh\u0129 to\u00e0n c\u1ea7u v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1eadn d\u1ee5ng con \u0111\u01b0\u1eddng quanh co \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch. Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111a m\u00e0n h\u00ecnh, v\u1edbi nhi\u1ec1u \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 quy\u1ebft \u0111\u1ecbnh ch\u00ednh.<\/p>\n \u0110\u00fang v\u1eady, gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t l\u1edbn khi \u0111\u00e1nh gi\u00e1 th\u00e1ch th\u1ee9c do nh\u1eefng \u0111\u1ed1i th\u1ee7 nh\u01b0 Airbnb<\/a> \u0111\u1eb7t ra, nh\u01b0ng c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea7n xem x\u00e9t. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c theo nhi\u1ec1u c\u00e1ch.<\/p>\n M\u1ed9t v\u00ed d\u1ee5 l\u00e0 tr\u1edf n\u00ean h\u01b0\u1edbng \u0111\u1ebfn d\u1ecbch v\u1ee5 h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n m\u00e0 d\u1ecbch v\u1ee5 chia s\u1ebb nh\u00e0 \u1edf kh\u00f4ng th\u1ec3 cung c\u1ea5p \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 h\u01b0\u1edbng d\u1eabn vi\u00ean du l\u1ecbch, t\u00e0i x\u1ebf ri\u00eang, gi\u1eb7t kh\u00f4, nh\u00e0 h\u00e0ng, ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c v\u00e0 v\u00f4 s\u1ed1 ti\u1ec7n nghi v\u00e0 \u0111i\u1ec3m \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/p>\n B\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng phi th\u01b0\u1eddng, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra \u2013 \u0111\u00e1nh gi\u00e1, \u0111\u0103ng k\u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eadn x\u00e9t, x\u1ebfp h\u1ea1ng \u2013 v\u00e0 do \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng kh\u1eb3ng \u0111\u1ecbnh t\u00edch c\u1ef1c n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng.<\/p>\n V\u0169 kh\u00ed l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n trong cu\u1ed9c chi\u1ebfn gi\u00e0nh \u0111\u1eb7t ph\u00f2ng l\u00e0 bi\u1ebft r\u00f5 th\u00e0nh ph\u1ea7n kinh doanh. H\u1ecfi \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u. H\u1ecfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n \u0111ang l\u00e0m g\u00ec \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y ph\u00f2ng c\u1ee7a h\u1ecd. H\u1ecfi l\u00e0m th\u1ebf n\u00e0o b\u1ea1n \u0111ang th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 th\u1ef1c s\u1ef1 l\u00e0 v\u1ec1 chi ti\u1ebft.<\/p>\n C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n t\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng v\u00e0 ki\u1ec3m so\u00e1t c\u00e1ch ph\u00e2n ph\u1ed1i ph\u00f2ng c\u1ee7a b\u1ea1n. Ki\u1ec3m so\u00e1t h\u1ed7n h\u1ee3p \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n C\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/a> c\u1ee7a SiteMinder, \u0111ang san b\u1eb1ng s\u00e2n ch\u01a1i cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, gi\u00fap h\u1ecd c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng. N\u00f3 trao quy\u1ec1n cho c\u00e1c kh\u00e1ch s\u1ea1n thu\u1ed9c b\u1ea5t k\u1ef3 quy m\u00f4 n\u00e0o \u0111\u1ec3 c\u00f3 m\u1eb7t ch\u00ednh x\u00e1c \u1edf n\u01a1i nh\u1eefng du kh\u00e1ch ti\u1ec1m n\u0103ng \u0111ang \u1edf \u2013 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o CNTT v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng, cung c\u1ea5p nhi\u1ec1u th\u1eddi gian h\u01a1n cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n Th\u1ebf gi\u1edbi \u0111a k\u00eanh, \u0111a m\u00e0n h\u00ecnh hi\u1ec7n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c, mang \u0111\u1ebfn cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u01a1 h\u1ed9i l\u1edbn h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u. C\u00e1c kh\u00e1ch s\u1ea1n chu\u1ed7i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y trong nhi\u1ec1u n\u0103m, g\u1eb7t h\u00e1i nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t, th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 c\u1ea1nh tranh theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng li\u1ec1n m\u1ea1ch v\u00e0 tr\u1ef1c quan l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng. Giao di\u1ec7n ph\u1ee9c t\u1ea1p ho\u1eb7c v\u1ee5ng v\u1ec1 c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf gi\u1ecf h\u00e0ng. C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/a> th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a SiteMinder \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh n\u00e0y, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng qua t\u1eebng b\u01b0\u1edbc m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n T\u1eeb l\u1ef1a ch\u1ecdn ph\u00f2ng \u0111\u1ebfn x\u00e1c nh\u1eadn thanh to\u00e1n, m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u1ed1c \u0111\u1ed9. B\u1eb1ng c\u00e1ch gi\u1ea3m thi\u1ec3u ma s\u00e1t trong quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, b\u1ea1n kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi duy\u1ec7t th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c nh\u1eadn.<\/p>\n \u0110\u00e1nh gi\u00e1 l\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 m\u1edbi c\u1ee7a th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. Ch\u00fang cung c\u1ea5p b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. SiteMinder<\/a> cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng tr\u01b0ng b\u00e0y c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c ng\u00f4i sao; b\u1ea1n \u0111ang k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 nh\u1eefng k\u1ef3 ngh\u1ec9 \u0111\u00e1ng nh\u1edb. Nh\u1eefng \u0111\u00e1nh gi\u00e1 x\u00e1c th\u1ef1c n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c m\u1ea1nh m\u1ebd, c\u1ee7ng c\u1ed1 ni\u1ec1m tin \u1edf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nghi\u00eang c\u00e1n c\u00e2n c\u00f3 l\u1ee3i cho b\u1ea1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng.<\/p>\n Ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf kh\u00f3a doanh thu cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> m\u1ea1nh m\u1ebd h\u01a1n n\u1eb1m \u1edf vi\u1ec7c t\u1eadn d\u1ee5ng \u0111\u00fang c\u00f4ng ngh\u1ec7. SiteMinder cung c\u1ea5p m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 trao quy\u1ec1n cho c\u00e1c nh\u00e0 khai th\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n T\u1eeb vi\u1ec7c t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 ba \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb h\u1ea5p d\u1eabn, ch\u1ee9ng minh c\u00e1ch SiteMinder c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n:<\/p>\nC\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span><\/h2>\n
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T\u1ea1i sao \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> l\u1ea1i quan tr\u1ecdng?<\/h2>\n
N\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n kinh t\u1ebf ng\u01b0\u1eddi d\u00f9ng<\/h3>\n
C\u00e1i m\u1edbi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng thay th\u1ebf c\u00e1i c\u0169<\/h3>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span><\/h2>\n
1. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o<\/h3>\n
2. Bi\u1ebft \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u<\/h3>\n
3. S\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/h3>\n
4. Quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n
5. Tr\u01b0ng b\u00e0y c\u00e1c \u0111\u00e1nh gi\u00e1 h\u1ea5p d\u1eabn<\/h3>\n
T\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span> v\u00e0 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng SiteMinder<\/h2>\n
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