ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y<\/title><br \/>\n <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 ADR (Average Daily Rate) trong ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00f4ng th\u1ee9c t\u00ednh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1ch c\u1ea3i thi\u1ec7n ADR \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\"><br \/>\n <meta name=\"keywords\" content=\"ADR kh\u00e1ch s\u1ea1n, Average Daily Rate, doanh thu kh\u00e1ch s\u1ea1n, qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, t\u1ef7 l\u1ec7 ph\u00f2ng trung b\u00ecnh, t\u0103ng ADR, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n .red {\n color: red;\n }\n img {\n max-width: 100%;\n height: auto;\n }\n <\/style>\n<p><\/head><br \/>\n<body><\/p>\n<h1>ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y<\/h1>\n<p>B\u1ea1n \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh? M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i l\u00e0 <strong class=\"red\">ADR (Average Daily Rate)<\/strong>. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ADR, t\u1eeb \u0111\u1ecbnh ngh\u0129a, c\u00f4ng th\u1ee9c t\u00ednh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n<h2>ADR Kh\u00e1ch S\u1ea1n l\u00e0 g\u00ec?<\/h2>\n<p><strong class=\"red\">ADR (Average Daily Rate)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 <underline>t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y<\/underline>, l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. ADR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng doanh thu t\u1eeb ph\u00f2ng cho t\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 <strong class=\"red\">doanh thu kh\u00e1ch s\u1ea1n<\/strong> quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 <strong class=\"red\">ADR kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a ADR gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p><strong class=\"red\">ADR<\/strong> \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh doanh thu, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111ang c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a s\u1ef1 ph\u1ee5c h\u1ed3i kinh t\u1ebf sau COVID-19 v\u00e0 t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n<p><b>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 ADR, bao g\u1ed3m t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 v\u00e0 c\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y.<\/b><\/p>\n<h2>T\u1ea1i sao ADR l\u1ea1i quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n?<\/h2>\n<p>ADR l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch xem x\u00e9t t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <strong class=\"red\">ADR kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 d\u1ef1 b\u00e1o cho c\u00e1c tu\u1ea7n, th\u00e1ng ho\u1eb7c m\u00f9a c\u1ee5 th\u1ec3, sau \u0111\u00f3 \u0111\u1eb7t m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u2013 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n trong qu\u00e1 kh\u1ee9.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u ADR l\u1ecbch s\u1eed c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 t\u00ednh th\u1eddi v\u1ee5 c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n<h2>C\u00f4ng th\u1ee9c t\u00ednh ADR cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>C\u00f4ng th\u1ee9c t\u00ednh ADR th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y nh\u01b0 sau: <strong class=\"red\">Doanh thu ph\u00f2ng \/ S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u00e3 b\u00e1n<\/strong>.<\/p>\n<p> <img decoding=\"async\" src=\"#\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh ADR\"><\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 5000 \u0111\u00f4 la t\u1eeb 20 ph\u00f2ng \u0111\u00e3 b\u00e1n, ADR = 250 \u0111\u00f4 la.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y cho b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o b\u1ea1n ch\u1ecdn.<\/p>\n<h2>C\u00e1ch t\u00ednh ADR<\/h2>\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ednh <strong class=\"red\">ADR<\/strong> l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c tr\u00ean. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e1y t\u00ednh tr\u1ef1c tuy\u1ebfn, cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ph\u00e9p t\u00ednh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.<\/p>\n<p>H\u00e3y t\u1ef1 m\u00ecnh th\u1eed b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <strong class=\"red\">c\u00f4ng c\u1ee5 t\u00ednh ADR mi\u1ec5n ph\u00ed<\/strong> c\u1ee7a SiteMinder #.<\/p>\n<h2>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n<\/h2>\n<p>Qu\u1ea3n l\u00fd t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 con s\u1ed1 cu\u1ed1i c\u00f9ng; n\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh con s\u1ed1 \u0111\u00f3 v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n<h3>V\u1ecb tr\u00ed<\/h3>\n<p>V\u1ecb tr\u00ed l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trong h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n, v\u00e0 ADR c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1eafc \u0111\u1ecba ho\u1eb7c g\u1ea7n c\u00e1c \u0111i\u1ec3m du l\u1ecbch l\u1edbn, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, c\u0169ng nh\u01b0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ea3m b\u1ea3o nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n.<\/p>\n<h3>T\u00ednh th\u1eddi v\u1ee5<\/h3>\n<p>C\u00e1c m\u00f9a thay \u0111\u1ed5i v\u00e0 t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd thay \u0111\u1ed5i theo. M\u00f9a du l\u1ecbch cao \u0111i\u1ec3m, ng\u00e0y l\u1ec5 v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c ng\u00e0y trong tu\u1ea7n c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR c\u1ee7a b\u1ea1n. So s\u00e1nh ADR c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i tu\u1ea7n trong m\u00f9a h\u00e8 v\u1edbi m\u1ed9t ng\u00e0y th\u1ee9 T\u01b0 m\u00f9a \u0111\u00f4ng \u0111\u1ec3 xem \u00fd ch\u00fang t\u00f4i l\u00e0 g\u00ec. Bi\u1ebft ADR c\u1ee7a b\u1ea1n thay \u0111\u1ed5i theo t\u1eebng m\u00f9a nh\u01b0 th\u1ebf n\u00e0o s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 nh\u1ea5t c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n<h3>Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i nh\u1eefng g\u00ec c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u1ef1 \u0111ang t\u00ednh ph\u00ed gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng, th\u1ef1c t\u1ebf l\u00e0 gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, trong vi\u1ec7c li\u1ec7u kh\u00e1ch c\u00f3 ch\u1ecdn \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n hay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ea7n nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n<h3>Lo\u1ea1i v\u00e0 danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n<\/h3>\n<p>Lo\u1ea1i kh\u00e1ch s\u1ea1n v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ADR c\u1ee7a b\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, c\u00e1c ti\u1ec7n nghi sang tr\u1ecdng, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch v\u00e0 x\u1ebfp h\u1ea1ng \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o s\u1ed1 ti\u1ec1n kh\u00e1ch s\u1eb5n s\u00e0ng tr\u1ea3. X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t danh ti\u1ebfng v\u1eefng ch\u1eafc cho ph\u00e9p b\u1ea1n c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n<h3>S\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t<\/h3>\n<p>C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, h\u1ed9i ngh\u1ecb ho\u1eb7c l\u1ec5 h\u1ed9i g\u1ea7n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nhu c\u1ea7u v\u00e0 do \u0111\u00f3 l\u00e0 t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y. Ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng ADR c\u1ee7a b\u1ea1n trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u00f3.<\/p>\n<h3>C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf<\/h3>\n<p>\u0110i\u1ec1u ki\u1ec7n kinh t\u1ebf t\u1ed1t hay x\u1ea5u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 ti\u1ec1n kh\u00e1ch c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng ho\u1eb7c c\u00f3 th\u1ec3 chi ti\u00eau cho c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 trong tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a h\u1ecd, bao g\u1ed3m c\u1ea3 ch\u1ed7 \u1edf.<\/p>\n<h3>C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng<\/h3>\n<p>C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau \u0111i k\u00e8m v\u1edbi chi ph\u00ed v\u00e0 l\u1ee3i \u00edch ri\u00eang. C\u00e2n b\u1eb1ng c\u00e1c k\u00eanh n\u00e0y v\u00e0 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi ADR r\u00f2ng c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a. Khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd hoa h\u1ed3ng t\u1eeb OTA c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n duy tr\u00ec ADR l\u00e0nh m\u1ea1nh.<\/p>\n<h3>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n<p>Hi\u1ec3u c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a m\u00ecnh cho c\u00e1c lo\u1ea1i kh\u00e1ch du l\u1ecbch kh\u00e1c nhau. Cho d\u00f9 \u0111\u00f3 l\u00e0 kh\u00e1ch du l\u1ecbch doanh nh\u00e2n, gia \u0111\u00ecnh hay nh\u1eefng ng\u01b0\u1eddi th\u00edch phi\u00eau l\u01b0u m\u1ed9t m\u00ecnh, vi\u1ec7c cung c\u1ea5p gi\u00e1 m\u1ee5c ti\u00eau \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thu h\u00fat \u0111\u00fang kh\u00e1ch v\u1edbi \u0111\u00fang gi\u00e1.<\/p>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng ADR trong kh\u00e1ch s\u1ea1n?<\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng ADR c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 ph\u00f2ng. Tuy nhi\u00ean, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u0103ng gi\u00e1 ph\u00f2ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn duy nh\u1ea5t ho\u1eb7c t\u1ed1t nh\u1ea5t.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch 8 chi\u1ebfn thu\u1eadt \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 th\u1eed t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng ADR.<\/p>\n<h3>1. T\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng chi ti\u00eau t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao<\/h3>\n<p>C\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh OTA c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng mang l\u1ea1i ADR cao h\u01a1n trung b\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch du l\u1ecbch doanh nh\u00e2n ho\u1eb7c c\u00e1c c\u1eb7p \u0111\u00f4i \u0111i du l\u1ecbch \u0111\u1ec3 gi\u1ea3i tr\u00ed. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n kh\u00fac n\u00e0y.<\/p>\n<h3>2. Theo d\u00f5i n\u1ec1n kinh t\u1ebf t\u1ed5ng th\u1ec3 v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>B\u1eb1ng c\u00e1ch theo d\u00f5i nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 th\u1eddi \u0111i\u1ec3m b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1, t\u0103ng bao nhi\u00eau v\u00e0 trong bao l\u00e2u.<\/p>\n<h3>3. Theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ea7n nh\u1ea5t c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho ph\u00e9p b\u1ea1n t\u0103ng gi\u00e1. B\u1ea1n c\u0169ng s\u1ebd th\u1ea5y khi n\u00e0o h\u1ecd thay \u0111\u1ed5i gi\u00e1 c\u1ee7a h\u1ecd v\u00e0 quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n c\u00f3 n\u00ean ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng.<\/p>\n<h3>4. B\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o<\/h3>\n<p>Vi\u1ec7c cho kh\u00e1ch l\u1ef1a ch\u1ecdn n\u00e2ng c\u1ea5p v\u00e0 mua th\u00eam c\u00e1c m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng s\u1ebd gi\u00fap t\u0103ng chi ti\u00eau t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, do \u0111\u00f3 l\u00e0m t\u0103ng ADR c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<h3>5. S\u1eed d\u1ee5ng khuy\u1ebfn m\u00e3i v\u00e0 g\u00f3i d\u1ecbch v\u1ee5<\/h3>\n<p>C\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c g\u00f3i tr\u1ecdn g\u00f3i c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. V\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n, b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c doanh thu t\u1eeb kh\u00e1ch h\u00e0ng trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd.<\/p>\n<h3>6. Cung c\u1ea5p c\u00e1c k\u1ef3 ngh\u1ec9 k\u00e9o d\u00e0i<\/h3>\n<p>T\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1eef cho c\u00e1c ph\u00f2ng \u0111\u00e3 b\u00e1n c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 ng\u01b0\u1eddi \u1edf b\u1eb1ng c\u00e1ch d\u1ee5 d\u1ed7 kh\u00e1ch h\u00e0ng \u1edf th\u00eam m\u1ed9t \u0111\u00eam; c\u00f3 l\u1ebd b\u1eb1ng c\u00e1ch m\u1eddi h\u1ecd m\u1ed9t b\u1eefa \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h3>7. C\u00e1 nh\u00e2n h\u00f3a \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o c\u00f3 th\u1ec3<\/h3>\n<p>B\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chi ti\u00eau th\u00eam, \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 quay l\u1ea1i \u0111\u1ec3 \u1edf l\u1ea1i.<\/p>\n<h3>8. L\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n<\/h3>\n<p>\u0110\u00e1nh gi\u00e1 v\u00e0 danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00e0ng cao. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 chi ph\u00ed mua l\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi b\u1ea1n s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c cao.<\/p>\n<h2>C\u00e1ch \u0111\u1eb7t KPI cho t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n<\/h2>\n<p>ADR c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 duy tr\u00ec \u1ed5n \u0111\u1ecbnh trong m\u1ed9t th\u00e1ng ho\u1eb7c m\u1ed9t n\u0103m, v\u00ec c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng \u0111\u1ed1i v\u1edbi t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft c\u00e1ch \u1ee9ng ph\u00f3.<\/p>\n<p>M\u1ed9t s\u1ed1 KPI s\u1ebd cho b\u1ea1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ADR bao g\u1ed3m:<\/p>\n<ul>\n<li>C\u00e1c s\u1ef1 ki\u1ec7n trong khu v\u1ef1c c\u1ee7a b\u1ea1n<\/li>\n<li>Xu h\u01b0\u1edbng du l\u1ecbch theo m\u00f9a<\/li>\n<li>C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf to\u00e0n c\u1ea7u<\/li>\n<li>Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch du l\u1ecbch<\/li>\n<li>C\u00e1c s\u1ef1 ki\u1ec7n t\u1ef1 nhi\u00ean nh\u01b0 th\u1eddi ti\u1ebft<\/li>\n<li>Giai \u0111o\u1ea1n nhu c\u1ea7u cao v\u00e0 th\u1ea5p<\/li>\n<li>Hi\u1ec7u su\u1ea5t k\u00eanh<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch nh\u00ecn qua nh\u1eefng l\u0103ng k\u00ednh n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 r\u00f5 r\u00e0ng h\u01a1n nhi\u1ec1u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 ADR li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang trong giai \u0111o\u1ea1n nhu c\u1ea7u cao nh\u01b0ng ADR c\u1ee7a b\u1ea1n kh\u00f4ng t\u0103ng, b\u1ea1n c\u1ea7n t\u00ecm ra l\u00fd do t\u1ea1i sao v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c n\u00f3.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 ADR ch\u1ec9 k\u1ec3 m\u1ed9t ph\u1ea7n c\u00e2u chuy\u1ec7n doanh thu t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: ADR cao h\u01a1n kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 doanh thu cao h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u2013 ADR c\u00f3 th\u1ec3 t\u0103ng nh\u01b0ng n\u00f3 kh\u00f4ng gi\u00fap \u00edch g\u00ec n\u1ebfu t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n gi\u1ea3m xu\u1ed1ng.<\/p>\n<p>V\u1edbi \u00fd ngh\u0129 n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh kh\u00e1c nh\u01b0 <a href=\"#\">RevPAR<\/a>, <a href=\"#\">GOPPAR<\/a>, <a href=\"#\">RevPAM<\/a> v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<p><\/body><br \/>\n<\/html><br \/>\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>“`html ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y B\u1ea1n \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh? M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i l\u00e0 ADR […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448188"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":448188,"date":"2025-03-07T17:50:45","date_gmt":"2025-03-07T17:50:45","guid":{"rendered":"https:\/\/otavietnam.com\/adr-khach-san-bi-quyet-tang-ty-le-trung-binh-hang-ngay\/"},"modified":"2025-03-07T17:50:45","modified_gmt":"2025-03-07T17:50:45","slug":"adr-khach-san-bi-quyet-tang-ty-le-trung-binh-hang-ngay","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/adr-khach-san-bi-quyet-tang-ty-le-trung-binh-hang-ngay\/","title":{"rendered":"ADR Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y"},"content":{"rendered":"

“`html
\n
\n
\n
\n
\n
\n ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y<\/title><br \/>\n <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 ADR (Average Daily Rate) trong ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00f4ng th\u1ee9c t\u00ednh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1ch c\u1ea3i thi\u1ec7n ADR \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\"><br \/>\n <meta name=\"keywords\" content=\"ADR kh\u00e1ch s\u1ea1n, Average Daily Rate, doanh thu kh\u00e1ch s\u1ea1n, qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, t\u1ef7 l\u1ec7 ph\u00f2ng trung b\u00ecnh, t\u0103ng ADR, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n .red {\n color: red;\n }\n img {\n max-width: 100%;\n height: auto;\n }\n <\/style>\n<p><\/head><br \/>\n<body><\/p>\n<h1>ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y<\/h1>\n<p>B\u1ea1n \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh? M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i l\u00e0 <strong class=\"red\">ADR (Average Daily Rate)<\/strong>. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ADR, t\u1eeb \u0111\u1ecbnh ngh\u0129a, c\u00f4ng th\u1ee9c t\u00ednh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n<h2>ADR Kh\u00e1ch S\u1ea1n l\u00e0 g\u00ec?<\/h2>\n<p><strong class=\"red\">ADR (Average Daily Rate)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 <underline>t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y<\/underline>, l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. ADR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng doanh thu t\u1eeb ph\u00f2ng cho t\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 <strong class=\"red\">doanh thu kh\u00e1ch s\u1ea1n<\/strong> quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 <strong class=\"red\">ADR kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a ADR gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p><strong class=\"red\">ADR<\/strong> \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh doanh thu, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111ang c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a s\u1ef1 ph\u1ee5c h\u1ed3i kinh t\u1ebf sau COVID-19 v\u00e0 t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n<p><b>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 ADR, bao g\u1ed3m t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 v\u00e0 c\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y.<\/b><\/p>\n<h2>T\u1ea1i sao ADR l\u1ea1i quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n?<\/h2>\n<p>ADR l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch xem x\u00e9t t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <strong class=\"red\">ADR kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 d\u1ef1 b\u00e1o cho c\u00e1c tu\u1ea7n, th\u00e1ng ho\u1eb7c m\u00f9a c\u1ee5 th\u1ec3, sau \u0111\u00f3 \u0111\u1eb7t m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u2013 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n trong qu\u00e1 kh\u1ee9.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u ADR l\u1ecbch s\u1eed c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 t\u00ednh th\u1eddi v\u1ee5 c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n<h2>C\u00f4ng th\u1ee9c t\u00ednh ADR cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>C\u00f4ng th\u1ee9c t\u00ednh ADR th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y nh\u01b0 sau: <strong class=\"red\">Doanh thu ph\u00f2ng \/ S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u00e3 b\u00e1n<\/strong>.<\/p>\n<p> <img decoding=\"async\" src=\"#\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh ADR\"><\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 5000 \u0111\u00f4 la t\u1eeb 20 ph\u00f2ng \u0111\u00e3 b\u00e1n, ADR = 250 \u0111\u00f4 la.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y cho b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o b\u1ea1n ch\u1ecdn.<\/p>\n<h2>C\u00e1ch t\u00ednh ADR<\/h2>\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ednh <strong class=\"red\">ADR<\/strong> l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c tr\u00ean. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e1y t\u00ednh tr\u1ef1c tuy\u1ebfn, cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ph\u00e9p t\u00ednh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.<\/p>\n<p>H\u00e3y t\u1ef1 m\u00ecnh th\u1eed b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <strong class=\"red\">c\u00f4ng c\u1ee5 t\u00ednh ADR mi\u1ec5n ph\u00ed<\/strong> c\u1ee7a SiteMinder #.<\/p>\n<h2>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n<\/h2>\n<p>Qu\u1ea3n l\u00fd t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 con s\u1ed1 cu\u1ed1i c\u00f9ng; n\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh con s\u1ed1 \u0111\u00f3 v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n<h3>V\u1ecb tr\u00ed<\/h3>\n<p>V\u1ecb tr\u00ed l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trong h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n, v\u00e0 ADR c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1eafc \u0111\u1ecba ho\u1eb7c g\u1ea7n c\u00e1c \u0111i\u1ec3m du l\u1ecbch l\u1edbn, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, c\u0169ng nh\u01b0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ea3m b\u1ea3o nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n.<\/p>\n<h3>T\u00ednh th\u1eddi v\u1ee5<\/h3>\n<p>C\u00e1c m\u00f9a thay \u0111\u1ed5i v\u00e0 t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd thay \u0111\u1ed5i theo. M\u00f9a du l\u1ecbch cao \u0111i\u1ec3m, ng\u00e0y l\u1ec5 v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c ng\u00e0y trong tu\u1ea7n c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR c\u1ee7a b\u1ea1n. So s\u00e1nh ADR c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i tu\u1ea7n trong m\u00f9a h\u00e8 v\u1edbi m\u1ed9t ng\u00e0y th\u1ee9 T\u01b0 m\u00f9a \u0111\u00f4ng \u0111\u1ec3 xem \u00fd ch\u00fang t\u00f4i l\u00e0 g\u00ec. Bi\u1ebft ADR c\u1ee7a b\u1ea1n thay \u0111\u1ed5i theo t\u1eebng m\u00f9a nh\u01b0 th\u1ebf n\u00e0o s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 nh\u1ea5t c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n<h3>Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i nh\u1eefng g\u00ec c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u1ef1 \u0111ang t\u00ednh ph\u00ed gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng, th\u1ef1c t\u1ebf l\u00e0 gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, trong vi\u1ec7c li\u1ec7u kh\u00e1ch c\u00f3 ch\u1ecdn \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n hay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ea7n nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n<h3>Lo\u1ea1i v\u00e0 danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n<\/h3>\n<p>Lo\u1ea1i kh\u00e1ch s\u1ea1n v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ADR c\u1ee7a b\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, c\u00e1c ti\u1ec7n nghi sang tr\u1ecdng, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch v\u00e0 x\u1ebfp h\u1ea1ng \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o s\u1ed1 ti\u1ec1n kh\u00e1ch s\u1eb5n s\u00e0ng tr\u1ea3. X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t danh ti\u1ebfng v\u1eefng ch\u1eafc cho ph\u00e9p b\u1ea1n c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n<h3>S\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t<\/h3>\n<p>C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, h\u1ed9i ngh\u1ecb ho\u1eb7c l\u1ec5 h\u1ed9i g\u1ea7n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nhu c\u1ea7u v\u00e0 do \u0111\u00f3 l\u00e0 t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y. Ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng ADR c\u1ee7a b\u1ea1n trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u00f3.<\/p>\n<h3>C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf<\/h3>\n<p>\u0110i\u1ec1u ki\u1ec7n kinh t\u1ebf t\u1ed1t hay x\u1ea5u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 ti\u1ec1n kh\u00e1ch c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng ho\u1eb7c c\u00f3 th\u1ec3 chi ti\u00eau cho c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 trong tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a h\u1ecd, bao g\u1ed3m c\u1ea3 ch\u1ed7 \u1edf.<\/p>\n<h3>C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng<\/h3>\n<p>C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau \u0111i k\u00e8m v\u1edbi chi ph\u00ed v\u00e0 l\u1ee3i \u00edch ri\u00eang. C\u00e2n b\u1eb1ng c\u00e1c k\u00eanh n\u00e0y v\u00e0 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi ADR r\u00f2ng c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a. Khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd hoa h\u1ed3ng t\u1eeb OTA c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n duy tr\u00ec ADR l\u00e0nh m\u1ea1nh.<\/p>\n<h3>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n<p>Hi\u1ec3u c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a m\u00ecnh cho c\u00e1c lo\u1ea1i kh\u00e1ch du l\u1ecbch kh\u00e1c nhau. Cho d\u00f9 \u0111\u00f3 l\u00e0 kh\u00e1ch du l\u1ecbch doanh nh\u00e2n, gia \u0111\u00ecnh hay nh\u1eefng ng\u01b0\u1eddi th\u00edch phi\u00eau l\u01b0u m\u1ed9t m\u00ecnh, vi\u1ec7c cung c\u1ea5p gi\u00e1 m\u1ee5c ti\u00eau \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thu h\u00fat \u0111\u00fang kh\u00e1ch v\u1edbi \u0111\u00fang gi\u00e1.<\/p>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng ADR trong kh\u00e1ch s\u1ea1n?<\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng ADR c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 ph\u00f2ng. Tuy nhi\u00ean, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u0103ng gi\u00e1 ph\u00f2ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn duy nh\u1ea5t ho\u1eb7c t\u1ed1t nh\u1ea5t.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch 8 chi\u1ebfn thu\u1eadt \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 th\u1eed t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng ADR.<\/p>\n<h3>1. T\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng chi ti\u00eau t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao<\/h3>\n<p>C\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh OTA c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng mang l\u1ea1i ADR cao h\u01a1n trung b\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch du l\u1ecbch doanh nh\u00e2n ho\u1eb7c c\u00e1c c\u1eb7p \u0111\u00f4i \u0111i du l\u1ecbch \u0111\u1ec3 gi\u1ea3i tr\u00ed. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n kh\u00fac n\u00e0y.<\/p>\n<h3>2. Theo d\u00f5i n\u1ec1n kinh t\u1ebf t\u1ed5ng th\u1ec3 v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>B\u1eb1ng c\u00e1ch theo d\u00f5i nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 th\u1eddi \u0111i\u1ec3m b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1, t\u0103ng bao nhi\u00eau v\u00e0 trong bao l\u00e2u.<\/p>\n<h3>3. Theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ea7n nh\u1ea5t c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho ph\u00e9p b\u1ea1n t\u0103ng gi\u00e1. B\u1ea1n c\u0169ng s\u1ebd th\u1ea5y khi n\u00e0o h\u1ecd thay \u0111\u1ed5i gi\u00e1 c\u1ee7a h\u1ecd v\u00e0 quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n c\u00f3 n\u00ean ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng.<\/p>\n<h3>4. B\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o<\/h3>\n<p>Vi\u1ec7c cho kh\u00e1ch l\u1ef1a ch\u1ecdn n\u00e2ng c\u1ea5p v\u00e0 mua th\u00eam c\u00e1c m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng s\u1ebd gi\u00fap t\u0103ng chi ti\u00eau t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, do \u0111\u00f3 l\u00e0m t\u0103ng ADR c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<h3>5. S\u1eed d\u1ee5ng khuy\u1ebfn m\u00e3i v\u00e0 g\u00f3i d\u1ecbch v\u1ee5<\/h3>\n<p>C\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c g\u00f3i tr\u1ecdn g\u00f3i c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. V\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n, b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c doanh thu t\u1eeb kh\u00e1ch h\u00e0ng trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd.<\/p>\n<h3>6. Cung c\u1ea5p c\u00e1c k\u1ef3 ngh\u1ec9 k\u00e9o d\u00e0i<\/h3>\n<p>T\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1eef cho c\u00e1c ph\u00f2ng \u0111\u00e3 b\u00e1n c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 ng\u01b0\u1eddi \u1edf b\u1eb1ng c\u00e1ch d\u1ee5 d\u1ed7 kh\u00e1ch h\u00e0ng \u1edf th\u00eam m\u1ed9t \u0111\u00eam; c\u00f3 l\u1ebd b\u1eb1ng c\u00e1ch m\u1eddi h\u1ecd m\u1ed9t b\u1eefa \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h3>7. C\u00e1 nh\u00e2n h\u00f3a \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o c\u00f3 th\u1ec3<\/h3>\n<p>B\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chi ti\u00eau th\u00eam, \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 quay l\u1ea1i \u0111\u1ec3 \u1edf l\u1ea1i.<\/p>\n<h3>8. L\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n<\/h3>\n<p>\u0110\u00e1nh gi\u00e1 v\u00e0 danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00e0ng cao. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 chi ph\u00ed mua l\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi b\u1ea1n s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c cao.<\/p>\n<h2>C\u00e1ch \u0111\u1eb7t KPI cho t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n<\/h2>\n<p>ADR c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 duy tr\u00ec \u1ed5n \u0111\u1ecbnh trong m\u1ed9t th\u00e1ng ho\u1eb7c m\u1ed9t n\u0103m, v\u00ec c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng \u0111\u1ed1i v\u1edbi t\u1ef7 l\u1ec7 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft c\u00e1ch \u1ee9ng ph\u00f3.<\/p>\n<p>M\u1ed9t s\u1ed1 KPI s\u1ebd cho b\u1ea1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ADR bao g\u1ed3m:<\/p>\n<ul>\n<li>C\u00e1c s\u1ef1 ki\u1ec7n trong khu v\u1ef1c c\u1ee7a b\u1ea1n<\/li>\n<li>Xu h\u01b0\u1edbng du l\u1ecbch theo m\u00f9a<\/li>\n<li>C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf to\u00e0n c\u1ea7u<\/li>\n<li>Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch du l\u1ecbch<\/li>\n<li>C\u00e1c s\u1ef1 ki\u1ec7n t\u1ef1 nhi\u00ean nh\u01b0 th\u1eddi ti\u1ebft<\/li>\n<li>Giai \u0111o\u1ea1n nhu c\u1ea7u cao v\u00e0 th\u1ea5p<\/li>\n<li>Hi\u1ec7u su\u1ea5t k\u00eanh<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch nh\u00ecn qua nh\u1eefng l\u0103ng k\u00ednh n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 r\u00f5 r\u00e0ng h\u01a1n nhi\u1ec1u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 ADR li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang trong giai \u0111o\u1ea1n nhu c\u1ea7u cao nh\u01b0ng ADR c\u1ee7a b\u1ea1n kh\u00f4ng t\u0103ng, b\u1ea1n c\u1ea7n t\u00ecm ra l\u00fd do t\u1ea1i sao v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c n\u00f3.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 ADR ch\u1ec9 k\u1ec3 m\u1ed9t ph\u1ea7n c\u00e2u chuy\u1ec7n doanh thu t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: ADR cao h\u01a1n kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 doanh thu cao h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u2013 ADR c\u00f3 th\u1ec3 t\u0103ng nh\u01b0ng n\u00f3 kh\u00f4ng gi\u00fap \u00edch g\u00ec n\u1ebfu t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n gi\u1ea3m xu\u1ed1ng.<\/p>\n<p>V\u1edbi \u00fd ngh\u0129 n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh kh\u00e1c nh\u01b0 <a href=\"#\">RevPAR<\/a>, <a href=\"#\">GOPPAR<\/a>, <a href=\"#\">RevPAM<\/a> v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<p><\/body><br \/>\n<\/html><br \/>\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>“`html ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y ADR Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u1ec1 T\u1ef7 L\u1ec7 Trung B\u00ecnh H\u00e0ng Ng\u00e0y B\u1ea1n \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh? M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i l\u00e0 ADR […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448188"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}