RevPAM l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n | SiteMinder<\/title> \n <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 RevPAM (Revenue Per Available Metre), m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng gian hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p \u0111\u1ecbnh ngh\u0129a, c\u00f4ng th\u1ee9c t\u00ednh v\u00e0 c\u00e1c m\u1eb9o \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n .red {\n color: red;\n }\n <\/style>\n<\/head> \n<body><\/p>\n<h1>RevPAM<\/span> l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 RevPAM<\/span><\/h2>\n\n RevPAM<\/span> (Revenue Per Available Metre) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPI) m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng trong qu\u1ea3n l\u00fd doanh thu c\u1ee7a h\u1ecd. RevPAM<\/span> c\u00f3 ngh\u0129a l\u00e0 doanh thu tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n. \u0110\u00e2y l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o to\u00e0n di\u1ec7n h\u01a1n so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u1ed1ng nh\u01b0 <a href=\"#\">RevPAR<\/a> (Revenue Per Available Room) ho\u1eb7c <a href=\"#\">TrevPAR<\/a> (Total Revenue Per Available Room), v\u00ec n\u00f3 xem x\u00e9t to\u00e0n b\u1ed9 kh\u00f4ng gian c\u1ee7a kh\u00e1ch s\u1ea1n, kh\u00f4ng ch\u1ec9 c\u00e1c ph\u00f2ng.\n <\/p>\n\n B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng RevPAM<\/span>, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng kh\u00f4ng gian c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a doanh thu. C\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c c\u0169ng xem x\u00e9t doanh thu ngo\u00e0i ph\u00ed ph\u00f2ng bao g\u1ed3m RevPOM (doanh thu tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng) v\u00e0 RevPEC (doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ef1 ki\u1ec7n).\n <\/p>\n\n Ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n lu\u00f4n ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn qu\u1ea3n l\u00fd doanh thu. Lu\u00f4n c\u00f3 m\u1ed9t ch\u1ec9 s\u1ed1 m\u1edbi \u0111\u1ec3 xem x\u00e9t, nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn. RevPAM<\/span> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt, thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n nh\u00ecn v\u00e0o ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd.\n <\/p>\n\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 RevPAM<\/span>, c\u00f4ng th\u1ee9c t\u00ednh to\u00e1n v\u00e0 c\u00e1c m\u1eb9o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n.\n <\/p>\n<h2>M\u1ee5c l\u1ee5c<\/h2>\n<ul>\n<li><a href=\"#tinh-revpam\">C\u00e1ch t\u00ednh RevPAM<\/span><\/a><\/li>\n<li><a href=\"#su-dung-revpam\">C\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c RevPAM<\/span> \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#cong-thuc-quan-ly\">C\u00e1c c\u00f4ng th\u1ee9c qu\u1ea3n l\u00fd doanh thu quan tr\u1ecdng kh\u00e1c nh\u01b0 RevPAM<\/span><\/a><\/li>\n<li><a href=\"#do-luong-tac-dong\">\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a RevPAM<\/span><\/a><\/li>\n<li><a href=\"#ke-hoach-doanh-thu\">C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch doanh thu hi\u1ec7u qu\u1ea3 v\u1edbi RevPAM<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"tinh-revpam\">C\u00e1ch t\u00ednh RevPAM<\/span><\/h2>\n\n RevPAM<\/span>, nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch \u0111o doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n.\n <\/p>\n\n C\u00f4ng th\u1ee9c:<\/b> T\u1ed5ng doanh thu \/ T\u1ed5ng di\u1ec7n t\u00edch m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n (m2).\n <\/p>\n\n V\u00ed d\u1ee5:<\/b>\n <\/p>\n\n $60,000 \/ 2000m2 = $30 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng.\n <\/p>\n\n M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh RevPAM<\/span> c\u1ee7a to\u00e0n b\u1ed9 kh\u00e1ch s\u1ea1n, nh\u01b0ng th\u01b0\u1eddng h\u1eefu \u00edch h\u01a1n khi t\u00ednh to\u00e1n v\u00e0 so s\u00e1nh RevPAM<\/span> c\u1ee7a t\u1eebng kh\u00f4ng gian ri\u00eang l\u1ebb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:\n <\/p>\n<ol>\n<li>\n<h3>Nh\u00e0 h\u00e0ng kh\u00e1ch s\u1ea1n<\/h3>\n\n Gi\u1ea3 s\u1eed m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 di\u1ec7n t\u00edch 200 m\u00e9t vu\u00f4ng. Trong m\u1ed9t th\u00e1ng, nh\u00e0 h\u00e0ng t\u1ea1o ra doanh thu $20,000.\n <\/p>\n\n RevPAM<\/span> = T\u1ed5ng doanh thu \/ T\u1ed5ng di\u1ec7n t\u00edch m\u00e9t vu\u00f4ng\n <\/p>\n\n RevPAM<\/span> = $20,000 \/ 200\n <\/p>\n\n RevPAM<\/span> = $100 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>Ph\u00f2ng h\u1ed9i ngh\u1ecb<\/h3>\n\n Ph\u00f2ng h\u1ed9i ngh\u1ecb c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 di\u1ec7n t\u00edch 150 m\u00e9t vu\u00f4ng. Trong m\u1ed9t tu\u1ea7n, n\u00f3 \u0111\u01b0\u1ee3c thu\u00ea cho ba s\u1ef1 ki\u1ec7n, t\u1ea1o ra t\u1ed5ng c\u1ed9ng $3,000.\n <\/p>\n\n RevPAM<\/span> = $3,000 \/ 150\n <\/p>\n\n RevPAM<\/span> = $20 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>Spa kh\u00e1ch s\u1ea1n<\/h3>\n\n Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a khu v\u1ef1c spa c\u1ee7a b\u1ea1n b\u1eb1ng RevPATH – doanh thu tr\u00ean m\u1ed7i gi\u1edd tr\u1ecb li\u1ec7u c\u00f3 s\u1eb5n. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng RevPAM<\/span> \u0111\u1ec3 so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c ti\u1ec7n nghi v\u00e0 kh\u00f4ng gian kh\u00e1c trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n\n Khu v\u1ef1c spa c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 di\u1ec7n t\u00edch 100 m\u00e9t vu\u00f4ng. Trong m\u1ed9t th\u00e1ng, n\u00f3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1edbi t\u1ed5ng doanh thu $15,000.\n <\/p>\n\n RevPAM<\/span> = $15,000 \/ 100\n <\/p>\n\n RevPAM<\/span> = $150 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>Kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi<\/h3>\n\n M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi r\u1ed9ng 500 m\u00e9t vu\u00f4ng. Trong m\u1ed9t n\u0103m, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho 10 s\u1ef1 ki\u1ec7n, t\u1ea1o ra t\u1ed5ng c\u1ed9ng $50,000.\n <\/p>\n\n RevPAM<\/span> = $50,000 \/ 500\n <\/p>\n\n RevPAM<\/span> = $100 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>C\u1eeda h\u00e0ng boutique trong kh\u00e1ch s\u1ea1n<\/h3>\n\n M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng boutique chi\u1ebfm 50 m\u00e9t vu\u00f4ng. Trong m\u1ed9t qu\u00fd, n\u00f3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ecb gi\u00e1 $25,000.\n <\/p>\n\n RevPAM<\/span> = $25,000 \/ 50\n <\/p>\n\n RevPAM<\/span> = $500 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<\/ol>\n\n Trong c\u00e1c v\u00ed d\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u1eeda h\u00e0ng boutique c\u00f3 RevPAM<\/span> t\u1ed1t nh\u1ea5t, v\u00e0 do \u0111\u00f3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian hi\u1ec7u qu\u1ea3 nh\u1ea5t. Trong khi \u0111\u00f3, ph\u00f2ng h\u1ed9i ngh\u1ecb \u0111ang t\u1ea1o ra l\u01b0\u1ee3ng doanh thu th\u1ea5p nh\u1ea5t tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng v\u00e0 do \u0111\u00f3 l\u00e0 kh\u00f4ng gian k\u00e9m hi\u1ec7u qu\u1ea3 nh\u1ea5t.\n <\/p>\n\n \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u1ee3i \u00fd r\u1eb1ng c\u00e1c ph\u00f2ng h\u1ed9i ngh\u1ecb c\u1ea7n th\u00eam ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb, thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c c\u00e1c \u0111i\u1ec1u ch\u1ec9nh kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng kh\u00f4ng gian t\u1ed1t h\u01a1n. N\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u1ee3i \u00fd r\u1eb1ng s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu chuy\u1ec3n \u0111\u1ed5i ph\u00f2ng h\u1ed9i ngh\u1ecb th\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng boutique kh\u00e1c – \u0111\u00e2y l\u00e0 nh\u1eefng lo\u1ea1i th\u00f4ng tin chi ti\u1ebft m\u00e0 vi\u1ec7c t\u00ednh to\u00e1n RevPAM<\/span> cung c\u1ea5p.\n <\/p>\n<h2 id=\"su-dung-revpam\">C\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c RevPAM<\/span> \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n<\/h2>\n\n Xem x\u00e9t c\u00f4ng th\u1ee9c RevPAM<\/span> s\u1ebd cho ph\u00e9p b\u1ea1n nh\u1eadn ra n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u1ea3i thi\u1ec7n vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian trong kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch s\u1ea1n, c\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 chi\u1ebfm <a href=\"#\">50% t\u1ed5ng doanh thu<\/a>.\n <\/p>\n\n C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 kh\u00f4ng gian ngo\u00e0i ph\u00f2ng \u1edf c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m cung c\u1ea5p t\u1eadn d\u1ee5ng nh\u1eefng kh\u00f4ng gian \u0111\u00f3.\n <\/p>\n\n H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1c k\u1ecbch b\u1ea3n sau \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n:\n <\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t kh\u00f4ng gian s\u1ea3nh l\u1edbn nh\u01b0ng kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u1ef3 doanh thu n\u00e0o trong khu v\u1ef1c n\u00e0y, \u0111\u00f3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i b\u1ecb l\u00e3ng ph\u00ed. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 qu\u00e1n bar ho\u1eb7c nh\u00e0 h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kh\u00f4ng gian s\u1ea3nh n\u00e0y v\u00e0o cu\u1ed1i tu\u1ea7n cho m\u1ed9t qu\u00e1n bar ho\u1eb7c nh\u00e0 b\u1ebfp t\u1ea1m th\u1eddi, m\u1eddi kh\u00e1ch v\u00e0 c\u00f4ng ch\u00fang th\u01b0\u1edfng th\u1ee9c kh\u00f4ng gian. \u0110i\u1ec1u n\u00e0y c\u0169ng s\u1ebd lan truy\u1ec1n th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u1edf l\u1ea1i v\u1edbi b\u1ea1n.<\/li>\n<li>N\u1ebfu b\u1ea1n c\u00f3 c\u00e1c ph\u00f2ng h\u1ecdp kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng, h\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n khi ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1eb7t. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 massage, yoga ho\u1eb7c c\u00e1c l\u1edbp h\u1ecdc do ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn kh\u00e1c nhau kh\u00f4ng?<\/li>\n<li>N\u1ebfu nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n ch\u1ec9 \u0111\u1ea7y m\u1ed9t n\u1eeda, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n kh\u00f4ng gian \u0111\u1ec3 th\u00eam m\u1ed9t ti\u1ec7n nghi b\u1ed5 sung cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00f2ng tr\u00f2 ch\u01a1i cho tr\u1ebb em ho\u1eb7c tr\u1ea3i nghi\u1ec7m r\u1ea1p chi\u1ebfu phim mini c\u00f3 ph\u1ee5c v\u1ee5 m\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1eb7t kh\u00f4ng?<\/li>\n<\/ul>\n\n Khi b\u1ea1n th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u \u0111\u1ed9ng n\u00e3o v\u1edbi RevPAM<\/span> nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u, th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y bao nhi\u00eau c\u01a1 h\u1ed9i. Kh\u00f4ng ch\u1ec9 v\u1ec1 m\u1eb7t t\u0103ng thu nh\u1eadp, m\u00e0 c\u00f2n c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.\n <\/p>\n\n H\u00e3y ngh\u0129 v\u1ec1 nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 ph\u00f2ng kh\u00e1ch c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0:\n <\/p>\n<ul>\n<li>Nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bar<\/li>\n<li>Ph\u00f2ng h\u1ed9i ngh\u1ecb ho\u1eb7c ph\u00f2ng h\u1ecdp<\/li>\n<li>B\u00e3i \u0111\u1eadu xe v\u00e0 l\u1ed1i v\u00e0o<\/li>\n<li>S\u1ea3nh v\u00e0 qu\u1ea7y l\u1ec5 t\u00e2n<\/li>\n<li>C\u00e1c khu v\u1ef1c chung nh\u01b0 c\u1ea7u thang, thang m\u00e1y, h\u00e0nh lang<\/li>\n<li>C\u00e1c ti\u1ec7n nghi nh\u01b0 ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, spa ho\u1eb7c h\u1ed3 b\u01a1i<\/li>\n<\/ul>\n\n RevPAM<\/span> l\u00e0 m\u1ed9t KPI quan tr\u1ecdng v\u00ec n\u00f3 cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng to\u00e0n b\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 ra nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u0103ng doanh thu tr\u00ean to\u00e0n b\u1ed9 kh\u00f4ng gian c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n<h3 id=\"cong-thuc-quan-ly\">C\u00e1c c\u00f4ng th\u1ee9c qu\u1ea3n l\u00fd doanh thu quan tr\u1ecdng kh\u00e1c nh\u01b0 RevPAM<\/span><\/h3>\n\n RevPAM<\/span> ch\u1ec9 l\u00e0 m\u1ed9t trong nhi\u1ec1u ch\u1ec9 s\u1ed1 h\u1eefu \u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng c\u00e1i kh\u00e1c bao g\u1ed3m:\n <\/p>\n<ul>\n<li><a href=\"#\">RevPAR<\/a><\/li>\n<li><a href=\"#\">GOPPAR<\/a><\/li>\n<li><a href=\"#\">TrevPAR<\/a><\/li>\n<li><a href=\"#\">RevPASH<\/a><\/li>\n<li><a href=\"#\">EBITDAR<\/a><\/li>\n<li><a href=\"#\">ADR<\/a><\/li>\n<li>LOS<\/li>\n<li><a href=\"#\">ALOS<\/a><\/li>\n<li>OCCUPANCY<\/li>\n<\/ul>\n <img loading=\"lazy\" decoding=\"async\" src=\"#\" alt=\"S\u01a1 \u0111\u1ed3 gi\u1ea3i th\u00edch RevPAM\" width=\"780\" height=\"361\"><\/p>\n<h2 id=\"do-luong-tac-dong\">\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a RevPAM<\/span><\/h2>\n\n L\u00fd do c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t ch\u00ednh nh\u01b0 RevPAM<\/span> ho\u1eb7c <a href=\"#\">RevPAR<\/a> r\u1ea5t quan tr\u1ecdng l\u00e0 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd doanh thu c\u1ee7a m\u00ecnh.\n <\/p>\n\n Hi\u1ec3u s\u1ed1 li\u1ec7u n\u00e0o c\u1ea7n xem v\u00e0 c\u00e1ch t\u00ednh ch\u00fang l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, s\u1eed d\u1ee5ng <a href=\"#\">ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n<\/a> v\u1edbi c\u00e1c kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd doanh thu s\u1ebd si\u00eau h\u1eefu \u00edch.\n <\/p>\n\n N\u1ebfu kh\u00f4ng theo d\u00f5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n th\u1ef1c hi\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng ch\u00fang so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 bi\u1ebft l\u1ee3i nhu\u1eadn ho\u1eb7c thua l\u1ed7 t\u0103ng l\u00ean c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 b\u1ea1n bi\u1ebft \u0111\u00f2n b\u1ea9y n\u00e0o c\u1ea7n k\u00e9o (v\u00e0 khi n\u00e0o) \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh thu c\u1ee7a b\u1ea1n.\n <\/p>\n\n Vi\u1ec7c th\u00eam g\u00f3i tu\u1ea7n tr\u0103ng m\u1eadt \u0111\u00f3 c\u00f3 l\u00e0m t\u0103ng RevPAR kh\u00f4ng hay n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u0103ng th\u00eam chi ph\u00ed? C\u00e1c l\u1edbp h\u1ecdc yoga bu\u1ed5i s\u00e1ng c\u00f3 l\u00e0m t\u0103ng RevPAM<\/span> kh\u00f4ng hay c\u00f3 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00e1c s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n? Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u00f9a h\u00e8 \u0111\u00f3 c\u00f3 t\u1ed1i \u01b0u kh\u00f4ng?\n <\/p>\n\n Ch\u1ec9 khi b\u1ea1n \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai. X\u00e9t cho c\u00f9ng, m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt t\u1ed1t h\u01a1n nh\u1eefng chi\u1ebfn thu\u1eadt kh\u00e1c, trong khi m\u1ed9t s\u1ed1 s\u1ebd hi\u1ec7u qu\u1ea3 v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 ho\u1eb7c khi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng kh\u00e1ch c\u1ee5 th\u1ec3.\n <\/p>\n\n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft kh\u00f4ng ch\u1ec9 n\u1ebfu m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, m\u00e0 l\u00e0 t\u1ea1i sao. Y\u1ebfu t\u1ed1 c\u00e2u h\u1ecfi n\u00e0y v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. T\u1ea1i sao kh\u00e1ch kh\u00f4ng mua g\u00f3i n\u00e0y? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p gi\u00e1 d\u1eabn \u0111\u1ebfn vi\u1ec7c thi\u1ebfu gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn hay l\u00e0 n\u1ed9i dung c\u1ee7a g\u00f3i \u0111\u00f3? Ho\u1eb7c n\u00f3 kh\u00f4ng \u00e1p d\u1ee5ng cho nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch \u0111i\u1ec3n h\u00ecnh c\u1ee7a b\u1ea1n?\n <\/p>\n<h2 id=\"ke-hoach-doanh-thu\">C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch doanh thu hi\u1ec7u qu\u1ea3 v\u1edbi RevPAM<\/span><\/h2>\n\n Ng\u00e0y nay, m\u1ed9t k\u1ebf ho\u1ea1ch doanh thu hi\u1ec7u qu\u1ea3 c\u00f3 ngh\u0129a l\u00e0 suy ngh\u0129 v\u1ec1 nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c ph\u00f2ng v\u00e0 \u01b0u \u0111\u00e3i b\u1ea1n b\u00e1n. K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n ph\u1ea3i xoay quanh to\u00e0n b\u1ed9 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao RevPAM<\/span> \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt.\n <\/p>\n\n Qu\u1ea3n l\u00fd doanh thu truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n \u0111\u00fang d\u1ecbch v\u1ee5 cho \u0111\u00fang kh\u00e1ch v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u1edbi \u0111\u00fang gi\u00e1. \u0110i\u1ec1u n\u00e0y v\u1eabn \u0111\u00fang t\u1ea5t nhi\u00ean, nh\u01b0ng n\u00f3 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf so v\u1edbi h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd.\n <\/p>\n\n To\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u1ed9t kh\u00e1i ni\u1ec7m s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng kh\u00f4ng gian c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u01b0a kh\u00e1ch l\u1ea1i v\u1edbi nhau nh\u01b0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng, b\u1ea1n s\u1ebd \u0111i \u0111\u00fang h\u01b0\u1edbng. <a href=\"#\">V\u00ed d\u1ee5<\/a>, SACO ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c n\u00e0y, t\u1ea1o ra m\u1ed9t ‘khu b\u1ea3o t\u1ed3n \u0111\u00f4 th\u1ecb’ cho kh\u00e1ch.\n <\/p>\n\n M\u1ed9t s\u1ed1 <a href=\"#\">m\u1eb9o cho kh\u00e1ch s\u1ea1n<\/a>:\n <\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00f4ng gian v\u00e0 c\u01a1 h\u1ed9i c\u00f3 s\u1eb5n cho h\u1ecd, xem x\u00e9t m\u1ed9t c\u00e1ch t\u00e1o b\u1ea1o n\u01a1i c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd<\/li>\n<li>R\u00f5 r\u00e0ng v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u1ecd mu\u1ed1n thu h\u00fat. T\u00ecm tr\u1ee3 gi\u00fap v\u1ec1 <a href=\"#\">thu h\u00fat \u0111\u00fang ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00e2y<\/a>.<\/li>\n<li>Hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n l\u00e0 g\u00ec<\/li>\n<li>\u0110\u1eebng b\u1ecb cho\u00e1ng ng\u1ee3p v\u00e0 t\u00ecm ki\u1ebfm <a href=\"#\">c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p<\/a> v\u00e0 <a href=\"#\">\u0111\u1ed1i t\u00e1c<\/a> \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n\n Sau khi k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, \u0111\u1eebng qu\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i. B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. B\u1ea1n c\u1ea7n ph\u1ea3i nhanh nh\u1eb9n v\u00e0 n\u0103ng \u0111\u1ed9ng v\u1edbi m\u1ecdi quy\u1ebft \u0111\u1ecbnh doanh thu b\u1ea1n \u0111\u01b0a ra, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ebfu c\u1ea7n thi\u1ebft.\n <\/p>\n\n C\u00f3 l\u1ebd m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n nh\u1edb l\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n n\u00ean li\u00ean quan \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng t\u1ea1o ra xung \u0111\u1ed9t l\u1ee3i \u00edch gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1eebng gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c.\n <\/p>\n\n <a href=\"#\">Xem blog \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 l\u1eddi khuy\u00ean chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu chuy\u00ean s\u00e2u.<\/a>\n <\/p>\n<\/body> \n<\/html> \n“`<\/p>\n","protected":false},"excerpt":{"rendered":"“`html RevPAM l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n | SiteMinder RevPAM l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 RevPAM RevPAM (Revenue Per Available Metre) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPI) m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng trong qu\u1ea3n l\u00fd doanh thu c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448149"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":448149,"date":"2025-03-07T16:24:02","date_gmt":"2025-03-07T16:24:02","guid":{"rendered":"https:\/\/otavietnam.com\/revpam-la-gi-cong-thuc-tinh-revpam-cho-khach-san\/"},"modified":"2025-03-07T16:24:02","modified_gmt":"2025-03-07T16:24:02","slug":"revpam-la-gi-cong-thuc-tinh-revpam-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/revpam-la-gi-cong-thuc-tinh-revpam-cho-khach-san\/","title":{"rendered":"RevPAM l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh RevPAM cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

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\n RevPAM l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n | SiteMinder<\/title> \n <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 RevPAM (Revenue Per Available Metre), m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng gian hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p \u0111\u1ecbnh ngh\u0129a, c\u00f4ng th\u1ee9c t\u00ednh v\u00e0 c\u00e1c m\u1eb9o \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n .red {\n color: red;\n }\n <\/style>\n<\/head> \n<body><\/p>\n<h1>RevPAM<\/span> l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 RevPAM<\/span><\/h2>\n\n RevPAM<\/span> (Revenue Per Available Metre) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPI) m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng trong qu\u1ea3n l\u00fd doanh thu c\u1ee7a h\u1ecd. RevPAM<\/span> c\u00f3 ngh\u0129a l\u00e0 doanh thu tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n. \u0110\u00e2y l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o to\u00e0n di\u1ec7n h\u01a1n so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u1ed1ng nh\u01b0 <a href=\"#\">RevPAR<\/a> (Revenue Per Available Room) ho\u1eb7c <a href=\"#\">TrevPAR<\/a> (Total Revenue Per Available Room), v\u00ec n\u00f3 xem x\u00e9t to\u00e0n b\u1ed9 kh\u00f4ng gian c\u1ee7a kh\u00e1ch s\u1ea1n, kh\u00f4ng ch\u1ec9 c\u00e1c ph\u00f2ng.\n <\/p>\n\n B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng RevPAM<\/span>, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng kh\u00f4ng gian c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a doanh thu. C\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c c\u0169ng xem x\u00e9t doanh thu ngo\u00e0i ph\u00ed ph\u00f2ng bao g\u1ed3m RevPOM (doanh thu tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng) v\u00e0 RevPEC (doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ef1 ki\u1ec7n).\n <\/p>\n\n Ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n lu\u00f4n ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn qu\u1ea3n l\u00fd doanh thu. Lu\u00f4n c\u00f3 m\u1ed9t ch\u1ec9 s\u1ed1 m\u1edbi \u0111\u1ec3 xem x\u00e9t, nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn. RevPAM<\/span> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt, thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n nh\u00ecn v\u00e0o ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd.\n <\/p>\n\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 RevPAM<\/span>, c\u00f4ng th\u1ee9c t\u00ednh to\u00e1n v\u00e0 c\u00e1c m\u1eb9o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n.\n <\/p>\n<h2>M\u1ee5c l\u1ee5c<\/h2>\n<ul>\n<li><a href=\"#tinh-revpam\">C\u00e1ch t\u00ednh RevPAM<\/span><\/a><\/li>\n<li><a href=\"#su-dung-revpam\">C\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c RevPAM<\/span> \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n<\/a><\/li>\n<li><a href=\"#cong-thuc-quan-ly\">C\u00e1c c\u00f4ng th\u1ee9c qu\u1ea3n l\u00fd doanh thu quan tr\u1ecdng kh\u00e1c nh\u01b0 RevPAM<\/span><\/a><\/li>\n<li><a href=\"#do-luong-tac-dong\">\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a RevPAM<\/span><\/a><\/li>\n<li><a href=\"#ke-hoach-doanh-thu\">C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch doanh thu hi\u1ec7u qu\u1ea3 v\u1edbi RevPAM<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"tinh-revpam\">C\u00e1ch t\u00ednh RevPAM<\/span><\/h2>\n\n RevPAM<\/span>, nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch \u0111o doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n.\n <\/p>\n\n C\u00f4ng th\u1ee9c:<\/b> T\u1ed5ng doanh thu \/ T\u1ed5ng di\u1ec7n t\u00edch m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n (m2).\n <\/p>\n\n V\u00ed d\u1ee5:<\/b>\n <\/p>\n\n $60,000 \/ 2000m2 = $30 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng.\n <\/p>\n\n M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh RevPAM<\/span> c\u1ee7a to\u00e0n b\u1ed9 kh\u00e1ch s\u1ea1n, nh\u01b0ng th\u01b0\u1eddng h\u1eefu \u00edch h\u01a1n khi t\u00ednh to\u00e1n v\u00e0 so s\u00e1nh RevPAM<\/span> c\u1ee7a t\u1eebng kh\u00f4ng gian ri\u00eang l\u1ebb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:\n <\/p>\n<ol>\n<li>\n<h3>Nh\u00e0 h\u00e0ng kh\u00e1ch s\u1ea1n<\/h3>\n\n Gi\u1ea3 s\u1eed m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 di\u1ec7n t\u00edch 200 m\u00e9t vu\u00f4ng. Trong m\u1ed9t th\u00e1ng, nh\u00e0 h\u00e0ng t\u1ea1o ra doanh thu $20,000.\n <\/p>\n\n RevPAM<\/span> = T\u1ed5ng doanh thu \/ T\u1ed5ng di\u1ec7n t\u00edch m\u00e9t vu\u00f4ng\n <\/p>\n\n RevPAM<\/span> = $20,000 \/ 200\n <\/p>\n\n RevPAM<\/span> = $100 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>Ph\u00f2ng h\u1ed9i ngh\u1ecb<\/h3>\n\n Ph\u00f2ng h\u1ed9i ngh\u1ecb c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 di\u1ec7n t\u00edch 150 m\u00e9t vu\u00f4ng. Trong m\u1ed9t tu\u1ea7n, n\u00f3 \u0111\u01b0\u1ee3c thu\u00ea cho ba s\u1ef1 ki\u1ec7n, t\u1ea1o ra t\u1ed5ng c\u1ed9ng $3,000.\n <\/p>\n\n RevPAM<\/span> = $3,000 \/ 150\n <\/p>\n\n RevPAM<\/span> = $20 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>Spa kh\u00e1ch s\u1ea1n<\/h3>\n\n Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a khu v\u1ef1c spa c\u1ee7a b\u1ea1n b\u1eb1ng RevPATH – doanh thu tr\u00ean m\u1ed7i gi\u1edd tr\u1ecb li\u1ec7u c\u00f3 s\u1eb5n. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng RevPAM<\/span> \u0111\u1ec3 so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c ti\u1ec7n nghi v\u00e0 kh\u00f4ng gian kh\u00e1c trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n\n Khu v\u1ef1c spa c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 di\u1ec7n t\u00edch 100 m\u00e9t vu\u00f4ng. Trong m\u1ed9t th\u00e1ng, n\u00f3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1edbi t\u1ed5ng doanh thu $15,000.\n <\/p>\n\n RevPAM<\/span> = $15,000 \/ 100\n <\/p>\n\n RevPAM<\/span> = $150 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>Kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi<\/h3>\n\n M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi r\u1ed9ng 500 m\u00e9t vu\u00f4ng. Trong m\u1ed9t n\u0103m, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho 10 s\u1ef1 ki\u1ec7n, t\u1ea1o ra t\u1ed5ng c\u1ed9ng $50,000.\n <\/p>\n\n RevPAM<\/span> = $50,000 \/ 500\n <\/p>\n\n RevPAM<\/span> = $100 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<li>\n<h3>C\u1eeda h\u00e0ng boutique trong kh\u00e1ch s\u1ea1n<\/h3>\n\n M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng boutique chi\u1ebfm 50 m\u00e9t vu\u00f4ng. Trong m\u1ed9t qu\u00fd, n\u00f3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ecb gi\u00e1 $25,000.\n <\/p>\n\n RevPAM<\/span> = $25,000 \/ 50\n <\/p>\n\n RevPAM<\/span> = $500 tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng\n <\/p>\n<\/li>\n<\/ol>\n\n Trong c\u00e1c v\u00ed d\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u1eeda h\u00e0ng boutique c\u00f3 RevPAM<\/span> t\u1ed1t nh\u1ea5t, v\u00e0 do \u0111\u00f3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian hi\u1ec7u qu\u1ea3 nh\u1ea5t. Trong khi \u0111\u00f3, ph\u00f2ng h\u1ed9i ngh\u1ecb \u0111ang t\u1ea1o ra l\u01b0\u1ee3ng doanh thu th\u1ea5p nh\u1ea5t tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng v\u00e0 do \u0111\u00f3 l\u00e0 kh\u00f4ng gian k\u00e9m hi\u1ec7u qu\u1ea3 nh\u1ea5t.\n <\/p>\n\n \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u1ee3i \u00fd r\u1eb1ng c\u00e1c ph\u00f2ng h\u1ed9i ngh\u1ecb c\u1ea7n th\u00eam ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb, thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c c\u00e1c \u0111i\u1ec1u ch\u1ec9nh kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng kh\u00f4ng gian t\u1ed1t h\u01a1n. N\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u1ee3i \u00fd r\u1eb1ng s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu chuy\u1ec3n \u0111\u1ed5i ph\u00f2ng h\u1ed9i ngh\u1ecb th\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng boutique kh\u00e1c – \u0111\u00e2y l\u00e0 nh\u1eefng lo\u1ea1i th\u00f4ng tin chi ti\u1ebft m\u00e0 vi\u1ec7c t\u00ednh to\u00e1n RevPAM<\/span> cung c\u1ea5p.\n <\/p>\n<h2 id=\"su-dung-revpam\">C\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c RevPAM<\/span> \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n<\/h2>\n\n Xem x\u00e9t c\u00f4ng th\u1ee9c RevPAM<\/span> s\u1ebd cho ph\u00e9p b\u1ea1n nh\u1eadn ra n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u1ea3i thi\u1ec7n vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian trong kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch s\u1ea1n, c\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 chi\u1ebfm <a href=\"#\">50% t\u1ed5ng doanh thu<\/a>.\n <\/p>\n\n C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 kh\u00f4ng gian ngo\u00e0i ph\u00f2ng \u1edf c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m cung c\u1ea5p t\u1eadn d\u1ee5ng nh\u1eefng kh\u00f4ng gian \u0111\u00f3.\n <\/p>\n\n H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1c k\u1ecbch b\u1ea3n sau \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n:\n <\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t kh\u00f4ng gian s\u1ea3nh l\u1edbn nh\u01b0ng kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u1ef3 doanh thu n\u00e0o trong khu v\u1ef1c n\u00e0y, \u0111\u00f3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i b\u1ecb l\u00e3ng ph\u00ed. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 qu\u00e1n bar ho\u1eb7c nh\u00e0 h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kh\u00f4ng gian s\u1ea3nh n\u00e0y v\u00e0o cu\u1ed1i tu\u1ea7n cho m\u1ed9t qu\u00e1n bar ho\u1eb7c nh\u00e0 b\u1ebfp t\u1ea1m th\u1eddi, m\u1eddi kh\u00e1ch v\u00e0 c\u00f4ng ch\u00fang th\u01b0\u1edfng th\u1ee9c kh\u00f4ng gian. \u0110i\u1ec1u n\u00e0y c\u0169ng s\u1ebd lan truy\u1ec1n th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u1edf l\u1ea1i v\u1edbi b\u1ea1n.<\/li>\n<li>N\u1ebfu b\u1ea1n c\u00f3 c\u00e1c ph\u00f2ng h\u1ecdp kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng, h\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n khi ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1eb7t. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 massage, yoga ho\u1eb7c c\u00e1c l\u1edbp h\u1ecdc do ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn kh\u00e1c nhau kh\u00f4ng?<\/li>\n<li>N\u1ebfu nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n ch\u1ec9 \u0111\u1ea7y m\u1ed9t n\u1eeda, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n kh\u00f4ng gian \u0111\u1ec3 th\u00eam m\u1ed9t ti\u1ec7n nghi b\u1ed5 sung cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00f2ng tr\u00f2 ch\u01a1i cho tr\u1ebb em ho\u1eb7c tr\u1ea3i nghi\u1ec7m r\u1ea1p chi\u1ebfu phim mini c\u00f3 ph\u1ee5c v\u1ee5 m\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1eb7t kh\u00f4ng?<\/li>\n<\/ul>\n\n Khi b\u1ea1n th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u \u0111\u1ed9ng n\u00e3o v\u1edbi RevPAM<\/span> nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u, th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y bao nhi\u00eau c\u01a1 h\u1ed9i. Kh\u00f4ng ch\u1ec9 v\u1ec1 m\u1eb7t t\u0103ng thu nh\u1eadp, m\u00e0 c\u00f2n c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.\n <\/p>\n\n H\u00e3y ngh\u0129 v\u1ec1 nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 ph\u00f2ng kh\u00e1ch c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0:\n <\/p>\n<ul>\n<li>Nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bar<\/li>\n<li>Ph\u00f2ng h\u1ed9i ngh\u1ecb ho\u1eb7c ph\u00f2ng h\u1ecdp<\/li>\n<li>B\u00e3i \u0111\u1eadu xe v\u00e0 l\u1ed1i v\u00e0o<\/li>\n<li>S\u1ea3nh v\u00e0 qu\u1ea7y l\u1ec5 t\u00e2n<\/li>\n<li>C\u00e1c khu v\u1ef1c chung nh\u01b0 c\u1ea7u thang, thang m\u00e1y, h\u00e0nh lang<\/li>\n<li>C\u00e1c ti\u1ec7n nghi nh\u01b0 ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, spa ho\u1eb7c h\u1ed3 b\u01a1i<\/li>\n<\/ul>\n\n RevPAM<\/span> l\u00e0 m\u1ed9t KPI quan tr\u1ecdng v\u00ec n\u00f3 cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng to\u00e0n b\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 ra nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u0103ng doanh thu tr\u00ean to\u00e0n b\u1ed9 kh\u00f4ng gian c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n<h3 id=\"cong-thuc-quan-ly\">C\u00e1c c\u00f4ng th\u1ee9c qu\u1ea3n l\u00fd doanh thu quan tr\u1ecdng kh\u00e1c nh\u01b0 RevPAM<\/span><\/h3>\n\n RevPAM<\/span> ch\u1ec9 l\u00e0 m\u1ed9t trong nhi\u1ec1u ch\u1ec9 s\u1ed1 h\u1eefu \u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng c\u00e1i kh\u00e1c bao g\u1ed3m:\n <\/p>\n<ul>\n<li><a href=\"#\">RevPAR<\/a><\/li>\n<li><a href=\"#\">GOPPAR<\/a><\/li>\n<li><a href=\"#\">TrevPAR<\/a><\/li>\n<li><a href=\"#\">RevPASH<\/a><\/li>\n<li><a href=\"#\">EBITDAR<\/a><\/li>\n<li><a href=\"#\">ADR<\/a><\/li>\n<li>LOS<\/li>\n<li><a href=\"#\">ALOS<\/a><\/li>\n<li>OCCUPANCY<\/li>\n<\/ul>\n <img loading=\"lazy\" decoding=\"async\" src=\"#\" alt=\"S\u01a1 \u0111\u1ed3 gi\u1ea3i th\u00edch RevPAM\" width=\"780\" height=\"361\"><\/p>\n<h2 id=\"do-luong-tac-dong\">\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a RevPAM<\/span><\/h2>\n\n L\u00fd do c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t ch\u00ednh nh\u01b0 RevPAM<\/span> ho\u1eb7c <a href=\"#\">RevPAR<\/a> r\u1ea5t quan tr\u1ecdng l\u00e0 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd doanh thu c\u1ee7a m\u00ecnh.\n <\/p>\n\n Hi\u1ec3u s\u1ed1 li\u1ec7u n\u00e0o c\u1ea7n xem v\u00e0 c\u00e1ch t\u00ednh ch\u00fang l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, s\u1eed d\u1ee5ng <a href=\"#\">ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n<\/a> v\u1edbi c\u00e1c kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd doanh thu s\u1ebd si\u00eau h\u1eefu \u00edch.\n <\/p>\n\n N\u1ebfu kh\u00f4ng theo d\u00f5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n th\u1ef1c hi\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng ch\u00fang so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 bi\u1ebft l\u1ee3i nhu\u1eadn ho\u1eb7c thua l\u1ed7 t\u0103ng l\u00ean c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 b\u1ea1n bi\u1ebft \u0111\u00f2n b\u1ea9y n\u00e0o c\u1ea7n k\u00e9o (v\u00e0 khi n\u00e0o) \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh thu c\u1ee7a b\u1ea1n.\n <\/p>\n\n Vi\u1ec7c th\u00eam g\u00f3i tu\u1ea7n tr\u0103ng m\u1eadt \u0111\u00f3 c\u00f3 l\u00e0m t\u0103ng RevPAR kh\u00f4ng hay n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u0103ng th\u00eam chi ph\u00ed? C\u00e1c l\u1edbp h\u1ecdc yoga bu\u1ed5i s\u00e1ng c\u00f3 l\u00e0m t\u0103ng RevPAM<\/span> kh\u00f4ng hay c\u00f3 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00e1c s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n? Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u00f9a h\u00e8 \u0111\u00f3 c\u00f3 t\u1ed1i \u01b0u kh\u00f4ng?\n <\/p>\n\n Ch\u1ec9 khi b\u1ea1n \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai. X\u00e9t cho c\u00f9ng, m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt t\u1ed1t h\u01a1n nh\u1eefng chi\u1ebfn thu\u1eadt kh\u00e1c, trong khi m\u1ed9t s\u1ed1 s\u1ebd hi\u1ec7u qu\u1ea3 v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 ho\u1eb7c khi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng kh\u00e1ch c\u1ee5 th\u1ec3.\n <\/p>\n\n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft kh\u00f4ng ch\u1ec9 n\u1ebfu m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, m\u00e0 l\u00e0 t\u1ea1i sao. Y\u1ebfu t\u1ed1 c\u00e2u h\u1ecfi n\u00e0y v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. T\u1ea1i sao kh\u00e1ch kh\u00f4ng mua g\u00f3i n\u00e0y? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p gi\u00e1 d\u1eabn \u0111\u1ebfn vi\u1ec7c thi\u1ebfu gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn hay l\u00e0 n\u1ed9i dung c\u1ee7a g\u00f3i \u0111\u00f3? Ho\u1eb7c n\u00f3 kh\u00f4ng \u00e1p d\u1ee5ng cho nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch \u0111i\u1ec3n h\u00ecnh c\u1ee7a b\u1ea1n?\n <\/p>\n<h2 id=\"ke-hoach-doanh-thu\">C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch doanh thu hi\u1ec7u qu\u1ea3 v\u1edbi RevPAM<\/span><\/h2>\n\n Ng\u00e0y nay, m\u1ed9t k\u1ebf ho\u1ea1ch doanh thu hi\u1ec7u qu\u1ea3 c\u00f3 ngh\u0129a l\u00e0 suy ngh\u0129 v\u1ec1 nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c ph\u00f2ng v\u00e0 \u01b0u \u0111\u00e3i b\u1ea1n b\u00e1n. K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n ph\u1ea3i xoay quanh to\u00e0n b\u1ed9 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao RevPAM<\/span> \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt.\n <\/p>\n\n Qu\u1ea3n l\u00fd doanh thu truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n \u0111\u00fang d\u1ecbch v\u1ee5 cho \u0111\u00fang kh\u00e1ch v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u1edbi \u0111\u00fang gi\u00e1. \u0110i\u1ec1u n\u00e0y v\u1eabn \u0111\u00fang t\u1ea5t nhi\u00ean, nh\u01b0ng n\u00f3 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf so v\u1edbi h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd.\n <\/p>\n\n To\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u1ed9t kh\u00e1i ni\u1ec7m s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng kh\u00f4ng gian c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u01b0a kh\u00e1ch l\u1ea1i v\u1edbi nhau nh\u01b0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng, b\u1ea1n s\u1ebd \u0111i \u0111\u00fang h\u01b0\u1edbng. <a href=\"#\">V\u00ed d\u1ee5<\/a>, SACO ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c n\u00e0y, t\u1ea1o ra m\u1ed9t ‘khu b\u1ea3o t\u1ed3n \u0111\u00f4 th\u1ecb’ cho kh\u00e1ch.\n <\/p>\n\n M\u1ed9t s\u1ed1 <a href=\"#\">m\u1eb9o cho kh\u00e1ch s\u1ea1n<\/a>:\n <\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00f4ng gian v\u00e0 c\u01a1 h\u1ed9i c\u00f3 s\u1eb5n cho h\u1ecd, xem x\u00e9t m\u1ed9t c\u00e1ch t\u00e1o b\u1ea1o n\u01a1i c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd<\/li>\n<li>R\u00f5 r\u00e0ng v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u1ecd mu\u1ed1n thu h\u00fat. T\u00ecm tr\u1ee3 gi\u00fap v\u1ec1 <a href=\"#\">thu h\u00fat \u0111\u00fang ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00e2y<\/a>.<\/li>\n<li>Hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n l\u00e0 g\u00ec<\/li>\n<li>\u0110\u1eebng b\u1ecb cho\u00e1ng ng\u1ee3p v\u00e0 t\u00ecm ki\u1ebfm <a href=\"#\">c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p<\/a> v\u00e0 <a href=\"#\">\u0111\u1ed1i t\u00e1c<\/a> \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n\n Sau khi k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, \u0111\u1eebng qu\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i. B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. B\u1ea1n c\u1ea7n ph\u1ea3i nhanh nh\u1eb9n v\u00e0 n\u0103ng \u0111\u1ed9ng v\u1edbi m\u1ecdi quy\u1ebft \u0111\u1ecbnh doanh thu b\u1ea1n \u0111\u01b0a ra, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ebfu c\u1ea7n thi\u1ebft.\n <\/p>\n\n C\u00f3 l\u1ebd m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n nh\u1edb l\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n n\u00ean li\u00ean quan \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng t\u1ea1o ra xung \u0111\u1ed9t l\u1ee3i \u00edch gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1eebng gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c.\n <\/p>\n\n <a href=\"#\">Xem blog \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 l\u1eddi khuy\u00ean chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu chuy\u00ean s\u00e2u.<\/a>\n <\/p>\n<\/body> \n<\/html> \n“`<\/p>\n","protected":false},"excerpt":{"rendered":"“`html RevPAM l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n | SiteMinder RevPAM l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c cho kh\u00e1ch s\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 RevPAM RevPAM (Revenue Per Available Metre) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPI) m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng trong qu\u1ea3n l\u00fd doanh thu c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448149"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}