C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch<\/title> \n <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 concert v\u00e0 gi\u1ea3i \u0111\u1ea5u th\u1ec3 thao \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1ch qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh n\u00e0y.\"> \n <meta name=\"keywords\" content=\"qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n, s\u1ef1 ki\u1ec7n du l\u1ecbch, dynamic pricing, t\u1ed1i \u01b0u doanh thu, ng\u00e0nh du l\u1ecbch, kh\u00e1ch s\u1ea1n, du l\u1ecbch s\u1ef1 ki\u1ec7n\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n .red {\n color: red;\n }\n <\/style>\n<\/head> \n<body><\/p>\n<h1>C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n<\/h2>\n\n L\u00e0n s\u00f3ng c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi c\u00e1c ngh\u1ec7 s\u0129 qu\u1ed1c t\u1ebf trong n\u0103m nay \u0111\u00e3 khu\u1ea5y \u0111\u1ed9ng s\u1ef1 ph\u1ea5n kh\u00edch kh\u00f4ng ch\u1ec9 trong gi\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 m\u00e0 c\u00f2n c\u1ea3 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n. Cu\u1ed9c ch\u1ea1y \u0111ua gi\u00e0nh v\u00e9 xem nh\u1eefng t\u00ean tu\u1ed5i nh\u01b0 Coldplay, Oasis v\u00e0 Kylie Minogue \u0111\u00e3 k\u00edch ho\u1ea1t nhu c\u1ea7u l\u1edbn v\u1ec1 ph\u00f2ng kh\u00e1ch s\u1ea1n \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o nh\u1eefng ngh\u1ec7 s\u0129 n\u00e0y bi\u1ec3u di\u1ec5n. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng ra ngo\u00e0i c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c. C\u00e1c cu\u1ed9c t\u1ee5 h\u1ecdp c\u00f4ng c\u1ed9ng l\u1edbn nh\u01b0 xem nh\u1eadt th\u1ef1c \u1edf M\u1ef9 v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao nh\u01b0 UEFA Euro \u1edf \u0110\u1ee9c c\u0169ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n, khi kh\u00e1ch du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ed5 x\u00f4 \u0111\u1ebfn tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y.\n <\/p>\n\n <underline>Du l\u1ecbch theo s\u1ef1 ki\u1ec7n \u0111ang b\u00f9ng n\u1ed5<\/underline>, v\u1edbi \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c th\u1ea5y r\u00f5 trong t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y kh\u00e1ch s\u1ea1n v\u00e0 gi\u00e1 ph\u00f2ng. Theo b\u00e1o c\u00e1o c\u1ee7a Allied Market Research, ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t 2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2032 \u2013 g\u1ea7n g\u1ea5p \u0111\u00f4i quy m\u00f4 1,1 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 n\u0103m 2019 \u2013 cho th\u1ea5y c\u00e1c s\u1ef1 ki\u1ec7n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n doanh thu quan tr\u1ecdng h\u01a1n n\u1eefa cho ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n. Doanh thu t\u1eeb du l\u1ecbch s\u1ef1 ki\u1ec7n l\u00e0 v\u00f4 c\u00f9ng l\u1edbn<\/strong>.\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"\u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h3>S\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c cung v\u00e0 c\u1ea7u<\/h3>\n\n M\u1eb7c d\u00f9 c\u00e1c s\u1ef1 ki\u1ec7n t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u00e1ng tin c\u1eady c\u1ee7a vi\u1ec7c \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u01b0ng t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ch\u00fang trong ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c cung v\u00e0 c\u1ea7u. Nh\u01b0 Fabian Bartnick<\/strong>, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd doanh thu Infinito v\u00e0 PerfectCheck, ch\u1ec9 ra: \u201cM\u1ecdi ng\u01b0\u1eddi hi\u1ec7n \u0111ang t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n\u2026 v\u00e0 ai \u0111\u00f3 \u0111ang ki\u1ec3m so\u00e1t ngu\u1ed3n cung c\u1ee7a h\u1ecd.\u201d N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u1ee7 ch\u1ed1t \u2013 c\u00f3 th\u1ec3 l\u00e0 ch\u00ednh ph\u1ee7, h\u00e3ng h\u00e0ng kh\u00f4ng ho\u1eb7c nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u2013 hi\u1ec7n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh khi n\u00e0o, \u1edf \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p, th\u01b0\u1eddng t\u1ea1o ra s\u1ef1 khan hi\u1ebfm trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng.\n <\/p>\n\n \u00d4ng Bartnick tr\u00edch d\u1eabn ch\u1eb7ng d\u1eebng ch\u00e2n \u1edf Singapore c\u1ee7a Eras Tour<\/i> c\u1ee7a Taylor Swift l\u00e0m v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 khan hi\u1ebfm \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, gi\u1ea3i th\u00edch c\u00e1ch ch\u00ednh ph\u1ee7 \u0111\u1ecba ph\u01b0\u01a1ng ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 ngu\u1ed3n cung bu\u1ed5i h\u00f2a nh\u1ea1c c\u1ee7a Swift \u1edf \u0110\u00f4ng Nam \u00c1 b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o m\u1ed9t h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n v\u1edbi ngh\u1ec7 s\u0129, t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c \u0111\u00e1o, n\u01a1i t\u00ednh s\u1eb5n c\u00f3 h\u1ea1n ch\u1ebf c\u1ee7a s\u1ef1 ki\u1ec7n cho ph\u00e9p c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c t\u00ednh gi\u00e1 cao h\u01a1n.\n <\/p>\n\n \u201cB\u1ea1n v\u00e0 t\u00f4i c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng 700 \u0111\u00f4 la cho m\u1ed9t chi\u1ebfc v\u00e9 l\u00e0 \u0111i\u00ean r\u1ed3,\u201d Bartnick n\u00f3i. \u201cNh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t Swifty s\u1ed1ng \u1edf Th\u00e1i Lan ho\u1eb7c Philippines v\u00e0 c\u00f3 c\u01a1 h\u1ed9i g\u1eb7p c\u00f4 \u1ea5y \u1edf s\u00e2n sau nh\u00e0 m\u00ecnh, b\u1ea1n s\u1ebd \u0111i. V\u00ec v\u1eady, to\u00e0n b\u1ed9 ph\u1ea1m vi qu\u1ea3n l\u00fd doanh thu \u0111ang di\u1ec5n ra [cho c\u00e1c s\u1ef1 ki\u1ec7n] \u0111\u00e3 m\u1edf r\u1ed9ng t\u1eeb ch\u1ec9 b\u00e1n v\u00e9. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 kh\u00e1ch s\u1ea1n \u0111\u00e3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y.\u201d Qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/strong>.\n <\/p>\n<h3>Thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi du l\u1ecbch<\/h3>\n\n S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n c\u0169ng li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn d\u00f2ng kh\u00e1ch du l\u1ecbch \u0111\u1ed5 v\u1ec1 h\u00e0ng lo\u1ea1t t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y, nh\u01b0 \u0111\u00e3 th\u1ea5y v\u1edbi chuy\u1ebfn l\u01b0u di\u1ec5n c\u1ee7a Swift. Bartnick l\u01b0u \u00fd r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i n\u00e0y ch\u1ec9 ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc h\u01a1n trong th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi du l\u1ecbch, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c tr\u1ea3i nghi\u1ec7m l\u00e0m phong ph\u00fa cu\u1ed9c s\u1ed1ng.\n <\/p>\n\n \u00d4ng gi\u1ea3i th\u00edch: \u201cSau Covid, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u01a1 b\u1ea3n v\u1ec1 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t lo\u1ea1i t\u1ef1 do nh\u1ea5t \u0111\u1ecbnh, c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111i du l\u1ecbch, nh\u00ecn th\u1ebf gi\u1edbi v\u00e0 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3\u201d.\n <\/p>\n\n Ngo\u00e0i ra, v\u1edbi vi\u1ec7c du l\u1ecbch tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn \u0111i du l\u1ecbch \u0111\u1ec3 tham gia c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01a1n gi\u1ea3n v\u00ec gi\u1edd \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3. Pablo Torres<\/strong>, nh\u00e0 t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Torres Consulting, gi\u1ea3i th\u00edch: \u201cKh\u00f4ng ch\u1ec9 c\u00f3 nhi\u1ec1u s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra. \u0110\u00f3 c\u00f2n l\u00e0 v\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng tham d\u1ef1 ch\u00fang.\u201d\n <\/p>\n<h2>T\u1ed1i \u0111a h\u00f3a nhu c\u1ea7u th\u00f4ng qua \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/h2>\n\n Vi\u1ec7c ki\u1ec3m so\u00e1t ngu\u1ed3n cung s\u1ef1 ki\u1ec7n b\u1edfi m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi ch\u01a1i ch\u1ee7 ch\u1ed1t, k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t c\u00f4ng ch\u00fang h\u00e1o h\u1ee9c \u0111i du l\u1ecbch h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c kh\u00e1ch s\u1ea1n chuy\u1ec3n sang c\u00f4ng ngh\u1ec7 \u0111\u1ec3 n\u1eafm b\u1eaft nhu c\u1ea7u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd doanh thu cung c\u1ea5p th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu, v\u00e0 nhu c\u1ea7u l\u00e0 r\u00f5 r\u00e0ng; c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p h\u1ecd theo d\u00f5i nhu c\u1ea7u su\u1ed1t ng\u00e0y \u0111\u00eam, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n thu h\u00fat l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u h\u01a1n.\n <\/p>\n\n Torres n\u00f3i: \u201cKh\u00f4ng ai, b\u1ea5t k\u1ec3 kinh nghi\u1ec7m hay k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 suy ngh\u0129 nhanh h\u01a1n m\u1ed9t c\u1ed7 m\u00e1y\u201d. \u201cC\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 hi\u1ec3n th\u1ecb, v\u00ed d\u1ee5, s\u1ef1 gia t\u0103ng trong c\u00e1c t\u00ecm ki\u1ebfm v\u00e0 chuy\u1ebfn bay \u0111\u1ebfn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n, nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 trong th\u00e0nh ph\u1ed1 c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u1ee7 c\u00f4ng v\u00e0 d\u00e0nh c\u1ea3 ng\u00e0y \u0111\u1ec3 bi\u00ean so\u1ea1n th\u00f4ng tin, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5n m\u1ed9t n\u00fat v\u00e0 c\u00f3 m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n tr\u00ean m\u00e0n h\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 sau \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh.\u201d\n <\/p>\n\n V\u1edbi th\u00f4ng tin n\u00e0y, nh\u1eefng \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n \u0111\u00e3 mang l\u1ea1i cho c\u00e1c c\u01a1 s\u1edf s\u1ef1 t\u1ef1 tin \u0111\u1ec3 m\u1ea1o hi\u1ec3m v\u00e0o \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong \u0111\u00f3 c\u00e1c kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng h\u00e0ng ng\u00e0y ho\u1eb7c trong ng\u00e0y d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1eddi gian th\u1ef1c, cho ph\u00e9p h\u1ecd t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 doanh thu trong c\u00e1c s\u1ef1 ki\u1ec7n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean kh\u1eafp c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p \u2013 t\u1eeb c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng \u2013 v\u00e0 nh\u01b0 Klaus Kohlmayr<\/strong>, Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n b\u00e1 v\u00e0 Ph\u00e1t tri\u1ec3n t\u1ea1i IDeaS, g\u1ee3i \u00fd, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n n\u00ean ch\u1ea5p nh\u1eadn n\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7, gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quen thu\u1ed9c h\u01a1n v\u1edbi kh\u00e1i ni\u1ec7m n\u00e0y. Th\u1eadt v\u1eady, B\u00e1o c\u00e1o v\u1ec1 du kh\u00e1ch thay \u0111\u1ed5i n\u0103m 2025 c\u1ee7a SiteMinder<\/i> ch\u1ec9 ra r\u1eb1ng h\u01a1n 6 trong s\u1ed1 10 kh\u00e1ch du l\u1ecbch tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd trong th\u1eddi gian cao \u0111i\u1ec3m.\n <\/p>\n\n Kohlmayr gi\u1ea3i th\u00edch: \u201cT\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i kh\u00e1ch s\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ec9 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t\u201d. \u201cT\u1eeb quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho ph\u00e9p b\u1ea1n tr\u1ea3 m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n khi nhu c\u1ea7u th\u1ea5p, [theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1] m\u00e0 b\u1ea1n ch\u1ea5p nh\u1eadn tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n khi nhu c\u1ea7u cao. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 v\u00e0 h\u1ecd hi\u1ec3u r\u1eb1ng [chi\u1ebfn l\u01b0\u1ee3c n\u00e0y] x\u1ea3y ra trong c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u201d \u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu<\/strong>.\n <\/p>\n<h2>Tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby c\u1ee7a vi\u1ec7c t\u0103ng gi\u00e1<\/h2>\n\n Nh\u01b0ng m\u1eb7c d\u00f9 \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf v\u1ec1 t\u1ea1o doanh thu, n\u00f3 th\u01b0\u1eddng thu h\u00fat s\u1ef1 gi\u00e1m s\u00e1t. M\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 \u0111i chung xe \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch v\u00ec gi\u00e1 t\u0103ng \u0111\u1ed9t bi\u1ebfn trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p c\u00f4ng c\u1ed9ng, trong khi c\u00e1c c\u00f4ng ty b\u00e1n v\u00e9 \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i v\u00ec t\u0103ng gi\u00e1 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 nhu c\u1ea7u cao trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y. Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u00e3 l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 h\u1ee3p l\u00fd v\u00e0 vi\u1ec7c t\u0103ng gi\u00e1 phi \u0111\u1ea1o \u0111\u1ee9c.\n <\/p>\n\n Shannon Knapp<\/strong>, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n SKNapp Consulting, n\u00f3i: \u201c\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t \u0111ang b\u1ecb mang ti\u1ebfng x\u1ea5u m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng. M\u1ed9t sai s\u00f3t c\u01a1 b\u1ea3n trong c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb l\u00e0 khi h\u1ecd kh\u00f4ng thi\u1ebft l\u1eadp m\u1ee9c tr\u1ea7n ho\u1eb7c \u2018gi\u00e1 tr\u1ea7n\u2019 nh\u01b0 ch\u00fang t\u00f4i l\u00e0m trong c\u00e1c kh\u00e1ch s\u1ea1n, \u0111\u1ec3 ng\u0103n gi\u00e1 t\u0103ng v\u1ecdt l\u00ean h\u00e0ng t\u1ef7 t\u1ef7<\/i> \u0111\u00f4 la khi Taylor Swift ho\u1eb7c Oasis c\u00f4ng b\u1ed1 ng\u00e0y bi\u1ec3u di\u1ec5n. C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t c\u00f3 c\u00e1c c\u00e0i \u0111\u1eb7t tr\u1ea7n c\u00f3 th\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh \u0111\u1ec3 ng\u0103n ch\u1eb7n \u0111i\u1ec1u n\u00e0y.\u201d\n <\/p>\n\n Knapp n\u00f3i th\u00eam: \u201cKhi n\u00f3i \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u1ea7n nh\u1edb: t\u0103ng gi\u00e1 l\u00e0 b\u00f3c l\u1ed9t v\u00e0 l\u1ee3i d\u1ee5ng s\u1ef1 b\u1ea5t l\u1ee3i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng. Trong khi \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed c\u00f3 nhu c\u1ea7u cao v\u1edbi m\u1ee9c gi\u00e1 tr\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u1ee9ng d\u1ee5ng c\u00f3 tr\u00e1ch nhi\u1ec7m.\u201d\n <\/p>\n\n \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chu \u0111\u00e1o v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u1ecbnh gi\u00e1, thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi nhu c\u1ea7u bi\u1ebfn \u0111\u1ed9ng. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 kh\u00f4ng ch\u1ec9 n\u00ean ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n xem x\u00e9t c\u00e1ch kh\u00e1ch c\u1ea3m nh\u1eadn v\u1ec1 t\u00ednh c\u00f4ng b\u1eb1ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a gi\u00e1 \u0111\u01b0\u1ee3c cung c\u1ea5p. T\u00f3m l\u1ea1i, \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1eb7t gi\u00e1.\n <\/p>\n\n Bartnick chia s\u1ebb: \u201cTh\u1eadt kh\u00f4ng may, b\u1ed9 k\u1ef9 n\u0103ng m\u00e0 ch\u00fang ta c\u00f3 trong ng\u00e0nh ngh\u0129 r\u1eb1ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t gi\u1ed1ng nh\u01b0 ch\u01a1i yo-yo b\u1eb1ng c\u00e1ch \u0111\u1ec3 gi\u00e1 t\u0103ng l\u00ean v\u00e0 gi\u1ea3m xu\u1ed1ng\u201d. \u201c\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y chi\u1ebfn thu\u1eadt v\u1edbi nhi\u1ec1u kh\u00eda c\u1ea1nh \u0111ang di\u1ec5n ra. Ch\u00fang ta c\u1ea7n hi\u1ec3u m\u1ee9c gi\u00e1 c\u1ee7a m\u00ecnh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1, c\u0169ng nh\u01b0 c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang ta nh\u01b0 th\u1ebf n\u00e0o.\u201d C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch<\/strong>.\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t trong ng\u00e0nh kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb<\/h2>\n\n Bartnick n\u00f3i th\u00eam r\u1eb1ng \u2018gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng\u2019 c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho c\u00e1c s\u1ef1 ki\u1ec7n, ghi nh\u1edb nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u1eadm ch\u00ed c\u1ea3 kh\u00e1ch t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n. C\u00e2n b\u1eb1ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho kh\u00e1ch h\u00e0ng s\u1ef1 ki\u1ec7n v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n n\u1eafm b\u1eaft doanh thu ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng g\u00e2y r\u1ee7i ro cho ho\u1ea1t \u0111\u1ed9ng kinh doanh trong t\u01b0\u01a1ng lai t\u1eeb nh\u1eefng kh\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb cao.\n <\/p>\n\n Quan tr\u1ecdng l\u00e0, c\u1ed1t l\u00f5i c\u1ee7a \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch ngo\u00e0i ph\u00f2ng. M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd khi nhu c\u1ea7u \u0111\u00e1ng k\u1ec3 t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd n\u00ean \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 \u00fd ngh\u0129a mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho \u0111\u1ed3ng ti\u1ec1n.\n <\/p>\n\n Torres gi\u1ea3i th\u00edch: \u201cN\u1ebfu \u01b0u \u0111\u00e3i duy nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 c\u00f9ng m\u1ed9t c\u0103n ph\u00f2ng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n 20 l\u1ea7n v\u00e0o ng\u00e0y h\u00f4m tr\u01b0\u1edbc, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng. T\u1ea1i sao b\u1ea1n kh\u00f4ng bao g\u1ed3m gi\u00e1 tr\u1ecb gia t\u0103ng? B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t g\u00f3i v\u1edbi c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c bu\u1ed5i h\u00f2a nh\u1ea1c, bao g\u1ed3m vi\u1ec7c \u0111\u01b0a \u0111\u00f3n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m di\u1ec5n ra s\u1ef1 ki\u1ec7n ho\u1eb7c bao g\u1ed3m b\u1eefa s\u00e1ng. Th\u00eam gi\u00e1 tr\u1ecb v\u00e0o gi\u00e1 c\u1ee7a b\u1ea1n m\u00e0 kh\u00e1ch s\u1ebd th\u1ea5y c\u00f3 \u00fd ngh\u0129a, \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.\u201d\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"Gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng\" \/><\/p>\n<h2>Linh ho\u1ea1t trong th\u1eddi \u0111i\u1ec3m kh\u00f4ng ch\u1eafc ch\u1eafn<\/h2>\n\n S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n b\u00e1o hi\u1ec7u m\u1ed9t t\u01b0\u01a1ng lai s\u1ebd ch\u1ec9 th\u1ea5y nhi\u1ec1u xu h\u01b0\u1edbng th\u00fac \u0111\u1ea9y nhu c\u1ea7u h\u01a1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n, gi\u1edd \u0111\u00e2y \u201cc\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 cho ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 du l\u1ecbch \u0111ang r\u1ea5t t\u00edch c\u1ef1c\u201d, Kohlmayr ch\u1ec9 ra. \u201cC\u00f3 h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi m\u1ed7i n\u0103m \u0111ang gia nh\u1eadp t\u1ea7ng l\u1edbp trung l\u01b0u. N\u1ebfu b\u1ea1n \u0111ang kinh doanh kh\u00e1ch s\u1ea1n, b\u1ea1n ph\u1ea3i ngh\u0129 v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i d\u00e0i h\u1ea1n \u0111\u1ec3 khai th\u00e1c \u0111i\u1ec1u \u0111\u00f3.\u201d \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb B\u00e1o c\u00e1o v\u1ec1 du kh\u00e1ch thay \u0111\u1ed5i n\u0103m 2025 c\u1ee7a SiteMinder<\/i>, cho th\u1ea5y r\u1eb1ng 72% kh\u00e1ch du l\u1ecbch tr\u00ean to\u00e0n c\u1ea7u s\u1ebd \u0111i du l\u1ecbch qu\u1ed1c t\u1ebf v\u00e0o n\u0103m 2025 v\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 (92%) c\u00f3 k\u1ebf ho\u1ea1ch chi ti\u00eau \u00edt nh\u1ea5t b\u1eb1ng ho\u1eb7c nhi\u1ec1u h\u01a1n cho ch\u1ed7 \u1edf c\u1ee7a h\u1ecd.\n <\/p>\n\n Tuy nhi\u00ean, khi du l\u1ecbch tr\u1edf n\u00ean n\u0103ng \u0111\u1ed9ng h\u01a1n, ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1ebd ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u00f4ng ch\u1eafc ch\u1eafn. V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Bartnick nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u1ea3i tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn do c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi n\u1ed5i mang l\u1ea1i.\n <\/p>\n\n V\u00e0 t\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u b\u1eb1ng s\u1ef1 linh ho\u1ea1t.\n <\/p>\n\n \u201cLinh ho\u1ea1t l\u00e0 t\u00ean c\u1ee7a tr\u00f2 ch\u01a1i. B\u00e2y gi\u1edd ch\u00fang ta c\u00f3 m\u1ed9t tr\u00f2 ch\u01a1i m\u00e0 ch\u00fang ta kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft ai \u0111ang ch\u01a1i ho\u1eb7c c\u00e1c quy t\u1eafc l\u00e0 g\u00ec. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u00e3 tr\u1edf n\u00ean th\u1ef1c s\u1ef1 gi\u1ecfi trong vi\u1ec7c ki\u1ec3m so\u00e1t ngu\u1ed3n cung chuy\u1ebfn bay, gi\u1ed1ng nh\u01b0 c\u00e1ch Ch\u00ednh ph\u1ee7 Singapore \u0111\u00e3 qu\u1ea3n l\u00fd \u0111\u1ec3 ki\u1ec3m so\u00e1t \u0111\u1ecba \u0111i\u1ec3m l\u01b0u di\u1ec5n c\u1ee7a Taylor Swift. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd \u1edf th\u1ebf b\u1ecb \u0111\u1ed9ng tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i n\u00e0y. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n, nh\u01b0ng n\u1ebfu ch\u00fang x\u1ea3y ra theo c\u00e1ch c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n ph\u1ea3i \u0111\u1ee7 nhanh \u0111\u1ec3 ki\u1ebfm ti\u1ec1n,\u201d anh \u1ea5y n\u00f3i.\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"T\u00ednh linh ho\u1ea1t trong qu\u1ea3n l\u00fd doanh thu\" \/><\/p>\n\n C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu sau \u0111\u00f3 ph\u1ea3i suy ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 nhu c\u1ea7u cao, kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c tu\u00e2n theo c\u00e1ch ti\u1ebfp c\u1eadn \u2018ch\u1edd xem\u2019 c\u1ee9ng nh\u1eafc, thay \u0111\u1ed5i c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 khi \u0111\u00e3 qu\u00e1 mu\u1ed9n, h\u1ecd c\u1ea7n \u0111\u1eb7t ra k\u1ef3 v\u1ecdng ngay c\u1ea3 tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c doanh thu c\u1ee7a m\u00ecnh v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.\n <\/p>\n\n Bartnick l\u01b0u \u00fd: \u201cCh\u00fang ta kh\u00f4ng xem x\u00e9t nguy\u00ean nh\u00e2n v\u00e0 k\u1ebft qu\u1ea3 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t\u201d. \u201cCh\u00fang ta kh\u00f4ng ngh\u0129 tr\u01b0\u1edbc \u2013 r\u1eb1ng n\u1ebfu t\u00f4i n\u00e9m m\u1ed9t qu\u1ea3 b\u00f3ng v\u1edbi m\u1ed9t v\u1eadn t\u1ed1c nh\u1ea5t \u0111\u1ecbnh, n\u00f3 s\u1ebd quay tr\u1edf l\u1ea1i m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3.\u201d\n <\/p>\n\n Anh \u1ea5y n\u00f3i th\u00eam: \u201c\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta c\u1ea7n lo\u1ea1i b\u1ecf t\u01b0 duy c\u1ee9ng nh\u1eafc, c\u01a1 b\u1ea3n \u0111\u00f3 trong qu\u1ea3n l\u00fd doanh thu v\u00e0 tr\u1edf n\u00ean linh ho\u1ea1t h\u01a1n, th\u1eed nghi\u1ec7m h\u01a1n. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u01b0\u1ee3c t\u1ea1o ra trong v\u00f9ng an to\u00e0n. B\u1ea3n th\u00e2n qu\u1ea3n l\u00fd doanh thu l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c th\u1eed nghi\u1ec7m.\u201d Qu\u1ea3n l\u00fd doanh thu c\u1ea7n s\u1ef1 linh ho\u1ea1t v\u00e0 \u0111\u1ed5i m\u1edbi<\/strong>.\n <\/p>\n<h3>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 trong th\u1eddi k\u1ef3 du l\u1ecbch s\u1ef1 ki\u1ec7n b\u00f9ng n\u1ed5<\/h3>\n<ul>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng:<\/strong> Theo d\u00f5i s\u00e1t sao c\u00e1c xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm, \u0111\u1eb7t ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>\u00c1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 d\u1ef1 b\u00e1o.<\/li>\n<li>T\u1ea1o c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng:<\/strong> K\u1ebft h\u1ee3p ph\u00f2ng \u1edf v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 \u0111\u01b0a \u0111\u00f3n, b\u1eefa \u0103n ho\u1eb7c v\u00e9 s\u1ef1 ki\u1ec7n.<\/li>\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> T\u1eadn d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng quen.<\/li>\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/li>\n<\/ul>\n<h4>L\u1eddi khuy\u00ean t\u1eeb chuy\u00ean gia<\/h4>\n\n “H\u00e3y nh\u1edb r\u1eb1ng, qu\u1ea3n l\u00fd doanh thu kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1eb7t gi\u00e1. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.”<\/span> – Pablo Torres, nh\u00e0 t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n.\n <\/p>\n<h4>K\u1ebft lu\u1eadn<\/h4>\n\n Du l\u1ecbch s\u1ef1 ki\u1ec7n \u0111ang thay \u0111\u1ed5i ng\u00e0nh du l\u1ecbch, v\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i n\u00e0y. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng.\n <\/p>\n<\/body> \n<\/html> \n“`<\/p>\n","protected":false},"excerpt":{"rendered":"“`html C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n L\u00e0n s\u00f3ng c\u00e1c bu\u1ed5i h\u00f2a […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448145"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":448145,"date":"2025-03-07T16:10:08","date_gmt":"2025-03-07T16:10:08","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-doanh-thu-khach-san-toi-uu-doanh-thu-tu-su-kien-du-lich\/"},"modified":"2025-03-07T16:10:08","modified_gmt":"2025-03-07T16:10:08","slug":"quan-ly-doanh-thu-khach-san-toi-uu-doanh-thu-tu-su-kien-du-lich","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-doanh-thu-khach-san-toi-uu-doanh-thu-tu-su-kien-du-lich\/","title":{"rendered":"Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu Doanh Thu T\u1eeb S\u1ef1 Ki\u1ec7n Du L\u1ecbch"},"content":{"rendered":"

“`html
\n
\n
\n
\n
\n
\n C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch<\/title> \n <meta name=\"description\" content=\"T\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 concert v\u00e0 gi\u1ea3i \u0111\u1ea5u th\u1ec3 thao \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1ch qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh n\u00e0y.\"> \n <meta name=\"keywords\" content=\"qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n, s\u1ef1 ki\u1ec7n du l\u1ecbch, dynamic pricing, t\u1ed1i \u01b0u doanh thu, ng\u00e0nh du l\u1ecbch, kh\u00e1ch s\u1ea1n, du l\u1ecbch s\u1ef1 ki\u1ec7n\"><\/p>\n<style>\n body {\n font-family: Arial, sans-serif;\n line-height: 1.6;\n margin: 20px;\n }\n h1, h2, h3, h4 {\n color: #333;\n }\n .red {\n color: red;\n }\n <\/style>\n<\/head> \n<body><\/p>\n<h1>C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n<\/h2>\n\n L\u00e0n s\u00f3ng c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi c\u00e1c ngh\u1ec7 s\u0129 qu\u1ed1c t\u1ebf trong n\u0103m nay \u0111\u00e3 khu\u1ea5y \u0111\u1ed9ng s\u1ef1 ph\u1ea5n kh\u00edch kh\u00f4ng ch\u1ec9 trong gi\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 m\u00e0 c\u00f2n c\u1ea3 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n. Cu\u1ed9c ch\u1ea1y \u0111ua gi\u00e0nh v\u00e9 xem nh\u1eefng t\u00ean tu\u1ed5i nh\u01b0 Coldplay, Oasis v\u00e0 Kylie Minogue \u0111\u00e3 k\u00edch ho\u1ea1t nhu c\u1ea7u l\u1edbn v\u1ec1 ph\u00f2ng kh\u00e1ch s\u1ea1n \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o nh\u1eefng ngh\u1ec7 s\u0129 n\u00e0y bi\u1ec3u di\u1ec5n. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng ra ngo\u00e0i c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c. C\u00e1c cu\u1ed9c t\u1ee5 h\u1ecdp c\u00f4ng c\u1ed9ng l\u1edbn nh\u01b0 xem nh\u1eadt th\u1ef1c \u1edf M\u1ef9 v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao nh\u01b0 UEFA Euro \u1edf \u0110\u1ee9c c\u0169ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n, khi kh\u00e1ch du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ed5 x\u00f4 \u0111\u1ebfn tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y.\n <\/p>\n\n <underline>Du l\u1ecbch theo s\u1ef1 ki\u1ec7n \u0111ang b\u00f9ng n\u1ed5<\/underline>, v\u1edbi \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c th\u1ea5y r\u00f5 trong t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y kh\u00e1ch s\u1ea1n v\u00e0 gi\u00e1 ph\u00f2ng. Theo b\u00e1o c\u00e1o c\u1ee7a Allied Market Research, ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t 2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2032 \u2013 g\u1ea7n g\u1ea5p \u0111\u00f4i quy m\u00f4 1,1 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 n\u0103m 2019 \u2013 cho th\u1ea5y c\u00e1c s\u1ef1 ki\u1ec7n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n doanh thu quan tr\u1ecdng h\u01a1n n\u1eefa cho ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n. Doanh thu t\u1eeb du l\u1ecbch s\u1ef1 ki\u1ec7n l\u00e0 v\u00f4 c\u00f9ng l\u1edbn<\/strong>.\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"\u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h3>S\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c cung v\u00e0 c\u1ea7u<\/h3>\n\n M\u1eb7c d\u00f9 c\u00e1c s\u1ef1 ki\u1ec7n t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u00e1ng tin c\u1eady c\u1ee7a vi\u1ec7c \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u01b0ng t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ch\u00fang trong ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c cung v\u00e0 c\u1ea7u. Nh\u01b0 Fabian Bartnick<\/strong>, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd doanh thu Infinito v\u00e0 PerfectCheck, ch\u1ec9 ra: \u201cM\u1ecdi ng\u01b0\u1eddi hi\u1ec7n \u0111ang t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n\u2026 v\u00e0 ai \u0111\u00f3 \u0111ang ki\u1ec3m so\u00e1t ngu\u1ed3n cung c\u1ee7a h\u1ecd.\u201d N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u1ee7 ch\u1ed1t \u2013 c\u00f3 th\u1ec3 l\u00e0 ch\u00ednh ph\u1ee7, h\u00e3ng h\u00e0ng kh\u00f4ng ho\u1eb7c nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u2013 hi\u1ec7n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh khi n\u00e0o, \u1edf \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p, th\u01b0\u1eddng t\u1ea1o ra s\u1ef1 khan hi\u1ebfm trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng.\n <\/p>\n\n \u00d4ng Bartnick tr\u00edch d\u1eabn ch\u1eb7ng d\u1eebng ch\u00e2n \u1edf Singapore c\u1ee7a Eras Tour<\/i> c\u1ee7a Taylor Swift l\u00e0m v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 khan hi\u1ebfm \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, gi\u1ea3i th\u00edch c\u00e1ch ch\u00ednh ph\u1ee7 \u0111\u1ecba ph\u01b0\u01a1ng ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 ngu\u1ed3n cung bu\u1ed5i h\u00f2a nh\u1ea1c c\u1ee7a Swift \u1edf \u0110\u00f4ng Nam \u00c1 b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o m\u1ed9t h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n v\u1edbi ngh\u1ec7 s\u0129, t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c \u0111\u00e1o, n\u01a1i t\u00ednh s\u1eb5n c\u00f3 h\u1ea1n ch\u1ebf c\u1ee7a s\u1ef1 ki\u1ec7n cho ph\u00e9p c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c t\u00ednh gi\u00e1 cao h\u01a1n.\n <\/p>\n\n \u201cB\u1ea1n v\u00e0 t\u00f4i c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng 700 \u0111\u00f4 la cho m\u1ed9t chi\u1ebfc v\u00e9 l\u00e0 \u0111i\u00ean r\u1ed3,\u201d Bartnick n\u00f3i. \u201cNh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t Swifty s\u1ed1ng \u1edf Th\u00e1i Lan ho\u1eb7c Philippines v\u00e0 c\u00f3 c\u01a1 h\u1ed9i g\u1eb7p c\u00f4 \u1ea5y \u1edf s\u00e2n sau nh\u00e0 m\u00ecnh, b\u1ea1n s\u1ebd \u0111i. V\u00ec v\u1eady, to\u00e0n b\u1ed9 ph\u1ea1m vi qu\u1ea3n l\u00fd doanh thu \u0111ang di\u1ec5n ra [cho c\u00e1c s\u1ef1 ki\u1ec7n] \u0111\u00e3 m\u1edf r\u1ed9ng t\u1eeb ch\u1ec9 b\u00e1n v\u00e9. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 kh\u00e1ch s\u1ea1n \u0111\u00e3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y.\u201d Qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/strong>.\n <\/p>\n<h3>Thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi du l\u1ecbch<\/h3>\n\n S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n c\u0169ng li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn d\u00f2ng kh\u00e1ch du l\u1ecbch \u0111\u1ed5 v\u1ec1 h\u00e0ng lo\u1ea1t t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y, nh\u01b0 \u0111\u00e3 th\u1ea5y v\u1edbi chuy\u1ebfn l\u01b0u di\u1ec5n c\u1ee7a Swift. Bartnick l\u01b0u \u00fd r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i n\u00e0y ch\u1ec9 ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc h\u01a1n trong th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi du l\u1ecbch, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c tr\u1ea3i nghi\u1ec7m l\u00e0m phong ph\u00fa cu\u1ed9c s\u1ed1ng.\n <\/p>\n\n \u00d4ng gi\u1ea3i th\u00edch: \u201cSau Covid, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u01a1 b\u1ea3n v\u1ec1 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t lo\u1ea1i t\u1ef1 do nh\u1ea5t \u0111\u1ecbnh, c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111i du l\u1ecbch, nh\u00ecn th\u1ebf gi\u1edbi v\u00e0 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3\u201d.\n <\/p>\n\n Ngo\u00e0i ra, v\u1edbi vi\u1ec7c du l\u1ecbch tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn \u0111i du l\u1ecbch \u0111\u1ec3 tham gia c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01a1n gi\u1ea3n v\u00ec gi\u1edd \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3. Pablo Torres<\/strong>, nh\u00e0 t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Torres Consulting, gi\u1ea3i th\u00edch: \u201cKh\u00f4ng ch\u1ec9 c\u00f3 nhi\u1ec1u s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra. \u0110\u00f3 c\u00f2n l\u00e0 v\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng tham d\u1ef1 ch\u00fang.\u201d\n <\/p>\n<h2>T\u1ed1i \u0111a h\u00f3a nhu c\u1ea7u th\u00f4ng qua \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/h2>\n\n Vi\u1ec7c ki\u1ec3m so\u00e1t ngu\u1ed3n cung s\u1ef1 ki\u1ec7n b\u1edfi m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi ch\u01a1i ch\u1ee7 ch\u1ed1t, k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t c\u00f4ng ch\u00fang h\u00e1o h\u1ee9c \u0111i du l\u1ecbch h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c kh\u00e1ch s\u1ea1n chuy\u1ec3n sang c\u00f4ng ngh\u1ec7 \u0111\u1ec3 n\u1eafm b\u1eaft nhu c\u1ea7u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd doanh thu cung c\u1ea5p th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu, v\u00e0 nhu c\u1ea7u l\u00e0 r\u00f5 r\u00e0ng; c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p h\u1ecd theo d\u00f5i nhu c\u1ea7u su\u1ed1t ng\u00e0y \u0111\u00eam, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n thu h\u00fat l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u h\u01a1n.\n <\/p>\n\n Torres n\u00f3i: \u201cKh\u00f4ng ai, b\u1ea5t k\u1ec3 kinh nghi\u1ec7m hay k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 suy ngh\u0129 nhanh h\u01a1n m\u1ed9t c\u1ed7 m\u00e1y\u201d. \u201cC\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 hi\u1ec3n th\u1ecb, v\u00ed d\u1ee5, s\u1ef1 gia t\u0103ng trong c\u00e1c t\u00ecm ki\u1ebfm v\u00e0 chuy\u1ebfn bay \u0111\u1ebfn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n, nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 trong th\u00e0nh ph\u1ed1 c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u1ee7 c\u00f4ng v\u00e0 d\u00e0nh c\u1ea3 ng\u00e0y \u0111\u1ec3 bi\u00ean so\u1ea1n th\u00f4ng tin, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5n m\u1ed9t n\u00fat v\u00e0 c\u00f3 m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n tr\u00ean m\u00e0n h\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 sau \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh.\u201d\n <\/p>\n\n V\u1edbi th\u00f4ng tin n\u00e0y, nh\u1eefng \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n \u0111\u00e3 mang l\u1ea1i cho c\u00e1c c\u01a1 s\u1edf s\u1ef1 t\u1ef1 tin \u0111\u1ec3 m\u1ea1o hi\u1ec3m v\u00e0o \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong \u0111\u00f3 c\u00e1c kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng h\u00e0ng ng\u00e0y ho\u1eb7c trong ng\u00e0y d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1eddi gian th\u1ef1c, cho ph\u00e9p h\u1ecd t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 doanh thu trong c\u00e1c s\u1ef1 ki\u1ec7n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean kh\u1eafp c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p \u2013 t\u1eeb c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng \u2013 v\u00e0 nh\u01b0 Klaus Kohlmayr<\/strong>, Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n b\u00e1 v\u00e0 Ph\u00e1t tri\u1ec3n t\u1ea1i IDeaS, g\u1ee3i \u00fd, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n n\u00ean ch\u1ea5p nh\u1eadn n\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7, gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quen thu\u1ed9c h\u01a1n v\u1edbi kh\u00e1i ni\u1ec7m n\u00e0y. Th\u1eadt v\u1eady, B\u00e1o c\u00e1o v\u1ec1 du kh\u00e1ch thay \u0111\u1ed5i n\u0103m 2025 c\u1ee7a SiteMinder<\/i> ch\u1ec9 ra r\u1eb1ng h\u01a1n 6 trong s\u1ed1 10 kh\u00e1ch du l\u1ecbch tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd trong th\u1eddi gian cao \u0111i\u1ec3m.\n <\/p>\n\n Kohlmayr gi\u1ea3i th\u00edch: \u201cT\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i kh\u00e1ch s\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ec9 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t\u201d. \u201cT\u1eeb quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho ph\u00e9p b\u1ea1n tr\u1ea3 m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n khi nhu c\u1ea7u th\u1ea5p, [theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1] m\u00e0 b\u1ea1n ch\u1ea5p nh\u1eadn tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n khi nhu c\u1ea7u cao. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 v\u00e0 h\u1ecd hi\u1ec3u r\u1eb1ng [chi\u1ebfn l\u01b0\u1ee3c n\u00e0y] x\u1ea3y ra trong c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u201d \u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu<\/strong>.\n <\/p>\n<h2>Tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby c\u1ee7a vi\u1ec7c t\u0103ng gi\u00e1<\/h2>\n\n Nh\u01b0ng m\u1eb7c d\u00f9 \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf v\u1ec1 t\u1ea1o doanh thu, n\u00f3 th\u01b0\u1eddng thu h\u00fat s\u1ef1 gi\u00e1m s\u00e1t. M\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 \u0111i chung xe \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch v\u00ec gi\u00e1 t\u0103ng \u0111\u1ed9t bi\u1ebfn trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p c\u00f4ng c\u1ed9ng, trong khi c\u00e1c c\u00f4ng ty b\u00e1n v\u00e9 \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i v\u00ec t\u0103ng gi\u00e1 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 nhu c\u1ea7u cao trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y. Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u00e3 l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 h\u1ee3p l\u00fd v\u00e0 vi\u1ec7c t\u0103ng gi\u00e1 phi \u0111\u1ea1o \u0111\u1ee9c.\n <\/p>\n\n Shannon Knapp<\/strong>, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n SKNapp Consulting, n\u00f3i: \u201c\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t \u0111ang b\u1ecb mang ti\u1ebfng x\u1ea5u m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng. M\u1ed9t sai s\u00f3t c\u01a1 b\u1ea3n trong c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb l\u00e0 khi h\u1ecd kh\u00f4ng thi\u1ebft l\u1eadp m\u1ee9c tr\u1ea7n ho\u1eb7c \u2018gi\u00e1 tr\u1ea7n\u2019 nh\u01b0 ch\u00fang t\u00f4i l\u00e0m trong c\u00e1c kh\u00e1ch s\u1ea1n, \u0111\u1ec3 ng\u0103n gi\u00e1 t\u0103ng v\u1ecdt l\u00ean h\u00e0ng t\u1ef7 t\u1ef7<\/i> \u0111\u00f4 la khi Taylor Swift ho\u1eb7c Oasis c\u00f4ng b\u1ed1 ng\u00e0y bi\u1ec3u di\u1ec5n. C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t c\u00f3 c\u00e1c c\u00e0i \u0111\u1eb7t tr\u1ea7n c\u00f3 th\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh \u0111\u1ec3 ng\u0103n ch\u1eb7n \u0111i\u1ec1u n\u00e0y.\u201d\n <\/p>\n\n Knapp n\u00f3i th\u00eam: \u201cKhi n\u00f3i \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u1ea7n nh\u1edb: t\u0103ng gi\u00e1 l\u00e0 b\u00f3c l\u1ed9t v\u00e0 l\u1ee3i d\u1ee5ng s\u1ef1 b\u1ea5t l\u1ee3i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng. Trong khi \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed c\u00f3 nhu c\u1ea7u cao v\u1edbi m\u1ee9c gi\u00e1 tr\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u1ee9ng d\u1ee5ng c\u00f3 tr\u00e1ch nhi\u1ec7m.\u201d\n <\/p>\n\n \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chu \u0111\u00e1o v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u1ecbnh gi\u00e1, thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi nhu c\u1ea7u bi\u1ebfn \u0111\u1ed9ng. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 kh\u00f4ng ch\u1ec9 n\u00ean ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n xem x\u00e9t c\u00e1ch kh\u00e1ch c\u1ea3m nh\u1eadn v\u1ec1 t\u00ednh c\u00f4ng b\u1eb1ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a gi\u00e1 \u0111\u01b0\u1ee3c cung c\u1ea5p. T\u00f3m l\u1ea1i, \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1eb7t gi\u00e1.\n <\/p>\n\n Bartnick chia s\u1ebb: \u201cTh\u1eadt kh\u00f4ng may, b\u1ed9 k\u1ef9 n\u0103ng m\u00e0 ch\u00fang ta c\u00f3 trong ng\u00e0nh ngh\u0129 r\u1eb1ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t gi\u1ed1ng nh\u01b0 ch\u01a1i yo-yo b\u1eb1ng c\u00e1ch \u0111\u1ec3 gi\u00e1 t\u0103ng l\u00ean v\u00e0 gi\u1ea3m xu\u1ed1ng\u201d. \u201c\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y chi\u1ebfn thu\u1eadt v\u1edbi nhi\u1ec1u kh\u00eda c\u1ea1nh \u0111ang di\u1ec5n ra. Ch\u00fang ta c\u1ea7n hi\u1ec3u m\u1ee9c gi\u00e1 c\u1ee7a m\u00ecnh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1, c\u0169ng nh\u01b0 c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang ta nh\u01b0 th\u1ebf n\u00e0o.\u201d C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch<\/strong>.\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t trong ng\u00e0nh kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb<\/h2>\n\n Bartnick n\u00f3i th\u00eam r\u1eb1ng \u2018gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng\u2019 c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho c\u00e1c s\u1ef1 ki\u1ec7n, ghi nh\u1edb nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u1eadm ch\u00ed c\u1ea3 kh\u00e1ch t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n. C\u00e2n b\u1eb1ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t cho kh\u00e1ch h\u00e0ng s\u1ef1 ki\u1ec7n v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n n\u1eafm b\u1eaft doanh thu ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng g\u00e2y r\u1ee7i ro cho ho\u1ea1t \u0111\u1ed9ng kinh doanh trong t\u01b0\u01a1ng lai t\u1eeb nh\u1eefng kh\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb cao.\n <\/p>\n\n Quan tr\u1ecdng l\u00e0, c\u1ed1t l\u00f5i c\u1ee7a \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch ngo\u00e0i ph\u00f2ng. M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd khi nhu c\u1ea7u \u0111\u00e1ng k\u1ec3 t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd n\u00ean \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 \u00fd ngh\u0129a mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho \u0111\u1ed3ng ti\u1ec1n.\n <\/p>\n\n Torres gi\u1ea3i th\u00edch: \u201cN\u1ebfu \u01b0u \u0111\u00e3i duy nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 c\u00f9ng m\u1ed9t c\u0103n ph\u00f2ng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n 20 l\u1ea7n v\u00e0o ng\u00e0y h\u00f4m tr\u01b0\u1edbc, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng. T\u1ea1i sao b\u1ea1n kh\u00f4ng bao g\u1ed3m gi\u00e1 tr\u1ecb gia t\u0103ng? B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t g\u00f3i v\u1edbi c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c bu\u1ed5i h\u00f2a nh\u1ea1c, bao g\u1ed3m vi\u1ec7c \u0111\u01b0a \u0111\u00f3n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m di\u1ec5n ra s\u1ef1 ki\u1ec7n ho\u1eb7c bao g\u1ed3m b\u1eefa s\u00e1ng. Th\u00eam gi\u00e1 tr\u1ecb v\u00e0o gi\u00e1 c\u1ee7a b\u1ea1n m\u00e0 kh\u00e1ch s\u1ebd th\u1ea5y c\u00f3 \u00fd ngh\u0129a, \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.\u201d\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"Gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng\" \/><\/p>\n<h2>Linh ho\u1ea1t trong th\u1eddi \u0111i\u1ec3m kh\u00f4ng ch\u1eafc ch\u1eafn<\/h2>\n\n S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n b\u00e1o hi\u1ec7u m\u1ed9t t\u01b0\u01a1ng lai s\u1ebd ch\u1ec9 th\u1ea5y nhi\u1ec1u xu h\u01b0\u1edbng th\u00fac \u0111\u1ea9y nhu c\u1ea7u h\u01a1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n, gi\u1edd \u0111\u00e2y \u201cc\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 cho ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 du l\u1ecbch \u0111ang r\u1ea5t t\u00edch c\u1ef1c\u201d, Kohlmayr ch\u1ec9 ra. \u201cC\u00f3 h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi m\u1ed7i n\u0103m \u0111ang gia nh\u1eadp t\u1ea7ng l\u1edbp trung l\u01b0u. N\u1ebfu b\u1ea1n \u0111ang kinh doanh kh\u00e1ch s\u1ea1n, b\u1ea1n ph\u1ea3i ngh\u0129 v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i d\u00e0i h\u1ea1n \u0111\u1ec3 khai th\u00e1c \u0111i\u1ec1u \u0111\u00f3.\u201d \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb B\u00e1o c\u00e1o v\u1ec1 du kh\u00e1ch thay \u0111\u1ed5i n\u0103m 2025 c\u1ee7a SiteMinder<\/i>, cho th\u1ea5y r\u1eb1ng 72% kh\u00e1ch du l\u1ecbch tr\u00ean to\u00e0n c\u1ea7u s\u1ebd \u0111i du l\u1ecbch qu\u1ed1c t\u1ebf v\u00e0o n\u0103m 2025 v\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 (92%) c\u00f3 k\u1ebf ho\u1ea1ch chi ti\u00eau \u00edt nh\u1ea5t b\u1eb1ng ho\u1eb7c nhi\u1ec1u h\u01a1n cho ch\u1ed7 \u1edf c\u1ee7a h\u1ecd.\n <\/p>\n\n Tuy nhi\u00ean, khi du l\u1ecbch tr\u1edf n\u00ean n\u0103ng \u0111\u1ed9ng h\u01a1n, ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1ebd ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u00f4ng ch\u1eafc ch\u1eafn. V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Bartnick nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u1ea3i tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn do c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi n\u1ed5i mang l\u1ea1i.\n <\/p>\n\n V\u00e0 t\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u b\u1eb1ng s\u1ef1 linh ho\u1ea1t.\n <\/p>\n\n \u201cLinh ho\u1ea1t l\u00e0 t\u00ean c\u1ee7a tr\u00f2 ch\u01a1i. B\u00e2y gi\u1edd ch\u00fang ta c\u00f3 m\u1ed9t tr\u00f2 ch\u01a1i m\u00e0 ch\u00fang ta kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft ai \u0111ang ch\u01a1i ho\u1eb7c c\u00e1c quy t\u1eafc l\u00e0 g\u00ec. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u00e3 tr\u1edf n\u00ean th\u1ef1c s\u1ef1 gi\u1ecfi trong vi\u1ec7c ki\u1ec3m so\u00e1t ngu\u1ed3n cung chuy\u1ebfn bay, gi\u1ed1ng nh\u01b0 c\u00e1ch Ch\u00ednh ph\u1ee7 Singapore \u0111\u00e3 qu\u1ea3n l\u00fd \u0111\u1ec3 ki\u1ec3m so\u00e1t \u0111\u1ecba \u0111i\u1ec3m l\u01b0u di\u1ec5n c\u1ee7a Taylor Swift. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd \u1edf th\u1ebf b\u1ecb \u0111\u1ed9ng tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i n\u00e0y. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n, nh\u01b0ng n\u1ebfu ch\u00fang x\u1ea3y ra theo c\u00e1ch c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n ph\u1ea3i \u0111\u1ee7 nhanh \u0111\u1ec3 ki\u1ebfm ti\u1ec1n,\u201d anh \u1ea5y n\u00f3i.\n <\/p>\n <img decoding=\"async\" src=\"#\" alt=\"T\u00ednh linh ho\u1ea1t trong qu\u1ea3n l\u00fd doanh thu\" \/><\/p>\n\n C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu sau \u0111\u00f3 ph\u1ea3i suy ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 nhu c\u1ea7u cao, kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c tu\u00e2n theo c\u00e1ch ti\u1ebfp c\u1eadn \u2018ch\u1edd xem\u2019 c\u1ee9ng nh\u1eafc, thay \u0111\u1ed5i c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 khi \u0111\u00e3 qu\u00e1 mu\u1ed9n, h\u1ecd c\u1ea7n \u0111\u1eb7t ra k\u1ef3 v\u1ecdng ngay c\u1ea3 tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c doanh thu c\u1ee7a m\u00ecnh v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.\n <\/p>\n\n Bartnick l\u01b0u \u00fd: \u201cCh\u00fang ta kh\u00f4ng xem x\u00e9t nguy\u00ean nh\u00e2n v\u00e0 k\u1ebft qu\u1ea3 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t\u201d. \u201cCh\u00fang ta kh\u00f4ng ngh\u0129 tr\u01b0\u1edbc \u2013 r\u1eb1ng n\u1ebfu t\u00f4i n\u00e9m m\u1ed9t qu\u1ea3 b\u00f3ng v\u1edbi m\u1ed9t v\u1eadn t\u1ed1c nh\u1ea5t \u0111\u1ecbnh, n\u00f3 s\u1ebd quay tr\u1edf l\u1ea1i m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3.\u201d\n <\/p>\n\n Anh \u1ea5y n\u00f3i th\u00eam: \u201c\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta c\u1ea7n lo\u1ea1i b\u1ecf t\u01b0 duy c\u1ee9ng nh\u1eafc, c\u01a1 b\u1ea3n \u0111\u00f3 trong qu\u1ea3n l\u00fd doanh thu v\u00e0 tr\u1edf n\u00ean linh ho\u1ea1t h\u01a1n, th\u1eed nghi\u1ec7m h\u01a1n. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u01b0\u1ee3c t\u1ea1o ra trong v\u00f9ng an to\u00e0n. B\u1ea3n th\u00e2n qu\u1ea3n l\u00fd doanh thu l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c th\u1eed nghi\u1ec7m.\u201d Qu\u1ea3n l\u00fd doanh thu c\u1ea7n s\u1ef1 linh ho\u1ea1t v\u00e0 \u0111\u1ed5i m\u1edbi<\/strong>.\n <\/p>\n<h3>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 trong th\u1eddi k\u1ef3 du l\u1ecbch s\u1ef1 ki\u1ec7n b\u00f9ng n\u1ed5<\/h3>\n<ul>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng:<\/strong> Theo d\u00f5i s\u00e1t sao c\u00e1c xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm, \u0111\u1eb7t ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>\u00c1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 d\u1ef1 b\u00e1o.<\/li>\n<li>T\u1ea1o c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng:<\/strong> K\u1ebft h\u1ee3p ph\u00f2ng \u1edf v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 \u0111\u01b0a \u0111\u00f3n, b\u1eefa \u0103n ho\u1eb7c v\u00e9 s\u1ef1 ki\u1ec7n.<\/li>\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> T\u1eadn d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng quen.<\/li>\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/li>\n<\/ul>\n<h4>L\u1eddi khuy\u00ean t\u1eeb chuy\u00ean gia<\/h4>\n\n “H\u00e3y nh\u1edb r\u1eb1ng, qu\u1ea3n l\u00fd doanh thu kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1eb7t gi\u00e1. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.”<\/span> – Pablo Torres, nh\u00e0 t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n.\n <\/p>\n<h4>K\u1ebft lu\u1eadn<\/h4>\n\n Du l\u1ecbch s\u1ef1 ki\u1ec7n \u0111ang thay \u0111\u1ed5i ng\u00e0nh du l\u1ecbch, v\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i n\u00e0y. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng.\n <\/p>\n<\/body> \n<\/html> \n“`<\/p>\n","protected":false},"excerpt":{"rendered":"“`html C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch C\u00e1ch Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Khi C\u00e1c S\u1ef1 Ki\u1ec7n L\u1edbn Thay \u0110\u1ed5i Ng\u00e0nh Du L\u1ecbch Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a du l\u1ecbch s\u1ef1 ki\u1ec7n L\u00e0n s\u00f3ng c\u00e1c bu\u1ed5i h\u00f2a […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448145"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}