{"id":448141,"date":"2025-03-07T16:02:48","date_gmt":"2025-03-07T16:02:48","guid":{"rendered":"https:\/\/otavietnam.com\/kinh-doanh-khach-san-huong-dan-toan-dien-de-toi-uu-loi-nhuan\/"},"modified":"2025-03-07T16:02:48","modified_gmt":"2025-03-07T16:02:48","slug":"kinh-doanh-khach-san-huong-dan-toan-dien-de-toi-uu-loi-nhuan","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/kinh-doanh-khach-san-huong-dan-toan-dien-de-toi-uu-loi-nhuan\/","title":{"rendered":"Kinh Doanh Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n \u0110\u1ec3 T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"<p>&#8220;`html<br \/>\n<body><\/p>\n<h1>Kinh Doanh Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n<\/h1>\n<h2>Gi\u1edbi Thi\u1ec7u v\u1ec1 Kinh Doanh Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\n    Kinh doanh kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ea7y ti\u1ec1m n\u0103ng, nh\u01b0ng c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, qu\u1ea3n l\u00fd chi ph\u00ed hi\u1ec7u qu\u1ea3 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 kinh doanh kh\u00e1ch s\u1ea1n, t\u1eeb nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c b\u00ed quy\u1ebft \u0111\u1ec3 <strong\n      ><u>t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn<\/u><\/strong\n    >.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"#\" alt=\"\u1ea2nh minh h\u1ecda v\u1ec1 kinh doanh kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h2>Kh\u00e1i Ni\u1ec7m C\u01a1 B\u1ea3n v\u1ec1 Kinh Doanh Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\n    M\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u01a1 s\u1edf cung c\u1ea5p ch\u1ed7 \u1edf cho kh\u00e1ch. Thu\u1eadt ng\u1eef &#8216;kh\u00e1ch s\u1ea1n&#8217; c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa c\u1ee5 th\u1ec3 \u2013 m\u1ed9t t\u00f2a nh\u00e0 l\u1edbn v\u1edbi c\u00e1c ph\u00f2ng nh\u1ecf, \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 cho th\u1eddi gian l\u01b0u tr\u00fa ng\u1eafn h\u1ea1n \u2013 ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n \u0111\u1ec3 ch\u1ec9 h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa, t\u1eeb nh\u00e0 ngh\u1ec9 ch\u1ec9 ph\u1ee5c v\u1ee5 b\u1eefa s\u00e1ng, c\u0103n h\u1ed9 kh\u00f4ng d\u1ecbch v\u1ee5, glamping, v.v.\n  <\/p>\n<p>\n    B\u1ea5t k\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ecbnh ngh\u0129a n\u00e0o, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> l\u00e0 nh\u01b0 nhau: thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n, l\u1ea5p \u0111\u1ea7y nhi\u1ec1u ph\u00f2ng h\u01a1n v\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<h2>Chi Ph\u00ed V\u1eadn H\u00e0nh Kh\u00e1ch S\u1ea1n M\u1ed7i Ng\u00e0y L\u00e0 Bao Nhi\u00eau?<\/h2>\n<p>\n    Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi l\u1ee3i nhu\u1eadn r\u00f2ng l\u00e0 ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng cu\u1ed1i c\u00f9ng \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. N\u1ebfu b\u1ea1n c\u00f3 l\u00e3i, th\u00ec b\u1ea1n \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u00fang \u0111\u1eafn.\n  <\/p>\n<p>\n    \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho th\u00e0nh c\u00f4ng t\u00e0i ch\u00ednh, h\u00e3y c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u. M\u1ed9t k\u1ebf ho\u1ea1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh m\u1ed9t c\u00e1ch t\u1ef1 tin.\n  <\/p>\n<p>\n    \u0110\u1ec3 \u01b0\u1edbc t\u00ednh chi ph\u00ed v\u1eadn h\u00e0nh m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>, h\u00e3y li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed kh\u1edfi nghi\u1ec7p v\u00e0 chi ph\u00ed ph\u00e1t sinh c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t danh s\u00e1ch c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u.\n  <\/p>\n<h3>Chi Ph\u00ed Kh\u1edfi Nghi\u1ec7p<\/h3>\n<ul>\n<li>Mua b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/li>\n<li>Trang tr\u00ed, \u0111\u1ed3 \u0111\u1ea1c v\u00e0 thi\u1ebft b\u1ecb ph\u00f2ng<\/li>\n<li>Thi\u1ebft b\u1ecb b\u1ebfp v\u00e0 qu\u1ea7y bar (\u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p t\u00f9y ch\u1ecdn n\u00e0y)<\/li>\n<li>Thi\u1ebft b\u1ecb h\u1ed3 b\u01a1i (\u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p t\u00f9y ch\u1ecdn n\u00e0y)<\/li>\n<li>Chi ph\u00ed ph\u00e1p l\u00fd v\u00e0 k\u1ebf to\u00e1n, c\u00e1c kho\u1ea3n ph\u00ed t\u01b0 v\u1ea5n kh\u00e1c<\/li>\n<\/ul>\n<h3>Chi Ph\u00ed V\u1eadn H\u00e0nh<\/h3>\n<ul>\n<li>Chi ph\u00ed nh\u00e2n vi\u00ean<\/li>\n<li>Ti\u1ec1n thu\u00ea<\/li>\n<li>N\u01b0\u1edbc, \u0111i\u1ec7n v\u00e0 c\u00e1c ti\u1ec7n \u00edch kh\u00e1c<\/li>\n<li>Chi ph\u00ed gi\u1eb7t \u1ee7i v\u00e0 d\u1ecdn ph\u00f2ng<\/li>\n<li>Ch\u0103m s\u00f3c v\u00e0 b\u1ea3o tr\u00ec<\/li>\n<li>B\u1ea3o hi\u1ec3m<\/li>\n<li>B\u1ea3o v\u1ec7<\/li>\n<li>Chi ph\u00ed kinh doanh v\u00e0 \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n<\/li>\n<\/ul>\n<p>\n    Khi b\u1ea1n \u0111\u00e3 t\u00ednh to\u00e1n chi ph\u00ed c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ph\u00e9p t\u00ednh nhanh \u0111\u1ec3 t\u00ecm ra li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n trong nh\u1eefng tu\u1ea7n, th\u00e1ng v\u00e0 n\u0103m t\u1edbi hay kh\u00f4ng.\n  <\/p>\n<p>\n    <span style=\"color: red\">RevPAR<\/span>, ho\u1eb7c doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n, l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n doanh thu cho m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>. Ch\u1ec9 c\u1ea7n nh\u00e2n t\u1ef7 l\u1ec7 h\u00e0ng ng\u00e0y trung b\u00ecnh (ADR) d\u1ef1 \u0111o\u00e1n c\u1ee7a b\u1ea1n v\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y \u1edf m\u1ee9c 80% v\u1edbi ADR l\u00e0 200 \u0111\u00f4 la, <span style=\"color: red\">RevPAR<\/span> c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 160 \u0111\u00f4 la.\n  <\/p>\n<p>\n    \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u00f3 l\u00e3i, b\u1ea1n s\u1ebd c\u1ea7n hi\u1ec3u gi\u00e1 t\u1ea1i <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a m\u00ecnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu m\u00e0 b\u1ea1n t\u1ea1o ra tr\u00ean m\u1ed7i ph\u00f2ng v\u00e0 tr\u00ean m\u1ed7i kh\u00e1ch.\n  <\/p>\n<h3>M\u1ed9t S\u1ed1 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Ph\u1ed5 Bi\u1ebfn<\/h3>\n<ul>\n<li>\u0110\u1ecbnh gi\u00e1 m\u1edf: cho ph\u00e9p c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> gi\u1ea3m gi\u00e1 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u1ed5n \u0111\u1ecbnh<\/li>\n<li>Gi\u00e1 tr\u1ecb gia t\u0103ng: t\u1eadp trung v\u00e0o c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 g\u00f3i cao c\u1ea5p h\u01a1n l\u00e0 gi\u00e1 th\u1ea5p<\/li>\n<li>Gi\u1ea3m gi\u00e1: t\u0103ng m\u1ee9c \u0111\u1ed9 l\u1ea5p \u0111\u1ea7y b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 c\u01a1 b\u1ea3n v\u00e0 b\u00f9 \u0111\u1eafp doanh thu th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> kh\u00e1c<\/li>\n<li>Gi\u00e1 theo ph\u00e2n kh\u00fac: cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau (v\u00ed d\u1ee5: &#8220;gi\u00e1 gia \u0111\u00ecnh&#8221;)<\/li>\n<li>Th\u1eddi gian l\u01b0u tr\u00fa: c\u00f3 ngh\u0129a l\u00e0 y\u00eau c\u1ea7u th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u trong m\u1ed9t s\u1ed1 kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 cu\u1ed1i tu\u1ea7n<\/li>\n<li>\u0110\u1ecbnh v\u1ecb: \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean danh ti\u1ebfng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>X\u00e2m nh\u1eadp: t\u00ecm kh\u00e1ch b\u1eb1ng c\u00e1ch c\u00f3 gi\u00e1 r\u1ebb nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>H\u1edbt v\u00e1ng: \u0111\u1ecbnh v\u1ecb <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1eaft nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng (v\u00e0 cho kh\u00e1ch l\u00fd do \u0111\u1ec3 tr\u1ea3 th\u00eam s\u1ed1 ti\u1ec1n \u0111\u00f3)<\/li>\n<\/ul>\n<p>\u0110\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn, \u0111\u1ecbnh gi\u00e1 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ph\u01b0\u01a1ng tr\u00ecnh. B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n ph\u1ea3i theo d\u00f5i nhi\u1ec1u th\u1ee9 kh\u00e1c s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h3>T\u1ef7 Su\u1ea5t L\u1ee3i Nhu\u1eadn Trung B\u00ecnh Khi \u0110i\u1ec1u H\u00e0nh M\u1ed9t Kh\u00e1ch S\u1ea1n L\u00e0 Bao Nhi\u00eau?<\/h3>\n<p>\n    Tr\u01b0\u1edbc khi ch\u00fang ta xem x\u00e9t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n n\u00ean nh\u1eafm t\u1edbi trong m\u1ed9t doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1ecdi doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ec1u kh\u00e1c nhau, m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3. S\u1ebd c\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn gi\u1eefa k\u1ef3 v\u1ecdng t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> sang tr\u1ecdng \u1edf trung t\u00e2m m\u1ed9t th\u00e0nh ph\u1ed1 l\u1edbn so v\u1edbi m\u1ed9t nh\u00e0 ngh\u1ec9 B&#038;B n\u00f4ng th\u00f4n ba ph\u00f2ng do m\u1ed9t c\u1eb7p v\u1ee3 ch\u1ed3ng b\u00e1n ngh\u1ec9 h\u01b0u \u0111i\u1ec1u h\u00e0nh.\n  <\/p>\n<p>\n    \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, n\u1ebfu b\u1ea1n \u0111ang xem x\u00e9t c\u00e1ch \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> th\u00e0nh c\u00f4ng, b\u1ea1n n\u00ean nh\u1eafm m\u1ee5c ti\u00eau t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1eeb 5%-15%, \u0111\u00e2y l\u00e0 m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh. C\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> sang tr\u1ecdng c\u00f3 xu h\u01b0\u1edbng c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> b\u00ecnh d\u00e2n v\u00e0 c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> \u1edf c\u00e1c khu v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh cao s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> \u1edf c\u00e1c khu v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh th\u1ea5p.\n  <\/p>\n<h2>\u0110i\u1ec1u G\u00ec T\u1ea1o N\u00ean M\u1ed9t Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n Th\u00e0nh C\u00f4ng?<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, ch\u00fang ta c\u1ea7n bi\u1ebft m\u00ecnh \u0111ang h\u01b0\u1edbng t\u1edbi \u0111i\u1ec1u g\u00ec. V\u1eady, th\u00e0nh c\u00f4ng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o khi \u0111i\u1ec1u h\u00e0nh m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>? \u0110i\u1ec1u g\u00ec \u0111\u1ecbnh ngh\u0129a m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> tuy\u1ec7t v\u1eddi?<\/p>\n<h3>X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau<\/h3>\n<p>\n    \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch c\u1ee5 th\u1ec3 v\u1ec1:\n  <\/p>\n<ul>\n<li>M\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n mu\u1ed1n \u1edf \u0111\u00e2u? (V\u00ed d\u1ee5: t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web l\u00ean 50% v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00ean 15%)<\/li>\n<li>B\u1ea1n mu\u1ed1n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra khi n\u00e0o? Trong v\u00f2ng 12 th\u00e1ng t\u1edbi? Ho\u1eb7c b\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf cho th\u1eddi gian s\u00e1u th\u00e1ng kh\u00f4ng?<\/li>\n<li>B\u1ea1n s\u1ebd l\u00e0m cho \u0111i\u1ec1u n\u00e0y x\u1ea3y ra nh\u01b0 th\u1ebf n\u00e0o? Chia nh\u1ecf t\u1eebng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c b\u01b0\u1edbc v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/li>\n<li>B\u1ea1n s\u1ebd c\u1ea7n ti\u1ebfp c\u1eadn ai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 ai s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ea1i ch\u1ed7 v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, b\u1ea1n c\u00f3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.<\/p>\n<h3>Theo D\u00f5i C\u00e1c S\u1ed1 Li\u1ec7u Kinh Doanh Kh\u00e1ch S\u1ea1n<\/h3>\n<p>Cho d\u00f9 ch\u00fang c\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n hay kh\u00f4ng, th\u00ec c\u00e1c s\u1ed1 li\u1ec7u kinh doanh l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch kh\u00e1ch quan s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o.<\/p>\n<p>\n    Danh ti\u1ebfng l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o t\u1ed1t v\u1ec1 c\u00e1ch m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> \u0111ang theo d\u00f5i v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn cung c\u1ea5p m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p nhanh t\u1ed1t v\u1ec1 danh ti\u1ebfng \u0111\u00f3. Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c cho bi\u1ebft <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 khuy\u1ebfn kh\u00edch nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng h\u01a1n. H\u01a1n 8 tr\u00ean 10 ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd lu\u00f4n ho\u1eb7c th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi \u0111\u1eb7t ch\u1ed7 \u1edf v\u00e0 h\u01a1n m\u1ed9t n\u1eeda n\u00f3i r\u1eb1ng kh\u00f4ng c\u00f3 \u0111\u00e1nh gi\u00e1 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<p>C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u0169ng x\u1ebfp h\u1ea1ng danh ti\u1ebfng l\u00e0 t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a h\u1ecd v\u00e0 Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf Th\u1ebf gi\u1edbi \u01b0\u1edbc t\u00ednh r\u1eb1ng 25% gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a n\u00f3.<\/p>\n<p>T\u1ea5t nhi\u00ean, th\u00e0nh c\u00f4ng c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 trong kinh doanh c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u kh\u00e1c m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ee9c tranh v\u1ec1 th\u00e0nh c\u00f4ng, bao g\u1ed3m:<\/p>\n<ul>\n<li>T\u1ed5ng doanh thu<\/li>\n<li>L\u00e3i ho\u1eb7c l\u1ed7 h\u00e0ng th\u00e1ng<\/li>\n<li>\u0110i\u1ec3m qu\u1ea3ng c\u00e1o r\u00f2ng<\/li>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web<\/li>\n<li>RevPAR<\/li>\n<li>TrevPAR<\/li>\n<li>RevPASH<\/li>\n<li>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y<\/li>\n<li>ADR<\/li>\n<\/ul>\n<p>\n    M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng l\u00e0 so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ch\u00ednh h\u1ecd. C\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng t\u1ea1i ch\u1ed7 cung c\u1ea5p m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9.\n  <\/p>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110i\u1ec1u H\u00e0nh M\u1ed9t Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n Th\u00e0nh C\u00f4ng<\/h2>\n<p>\u0110\u01b0\u1ee3c trang b\u1ecb s\u1ef1 hi\u1ec3u bi\u1ebft n\u00e0y v\u1ec1 \u00fd ngh\u0129a c\u1ee7a ch\u00fang ta v\u1ec1 th\u00e0nh c\u00f4ng v\u00e0 c\u00e1ch ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng n\u00f3, \u0111\u00e2y l\u00e0 15 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ngay h\u00f4m nay \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111i\u1ec1u h\u00e0nh <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a m\u00ecnh (nhi\u1ec1u h\u01a1n) th\u00e0nh c\u00f4ng:<\/p>\n<ul>\n<li>T\u1ea1o ba m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong th\u00e1ng t\u1edbi. L\u00e0m cho ch\u00fang SMART \u2013 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1ef1c t\u1ebf v\u00e0 k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n<ul>\n<li>T\u1ea1o ba m\u1ee5c ti\u00eau SMART m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong 6 th\u00e1ng t\u1edbi.<\/li>\n<\/ul>\n<ul>\n<li>T\u1ea1o ba m\u1ee5c ti\u00eau SMART m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong 12 th\u00e1ng t\u1edbi.<\/li>\n<\/ul>\n<ul>\n<li>T\u1ea3i xu\u1ed1ng v\u00e0 ho\u00e0n th\u00e0nh b\u1ea3ng c\u00f4ng th\u1ee9c s\u1ed1 li\u1ec7u <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n trong nh\u00e1y m\u1eaft.<\/li>\n<\/ul>\n<ul>\n<li>Thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c nh\u1eadn x\u00e9t, d\u00f9 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c, \u0111\u1ec1u \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/li>\n<\/ul>\n<ul>\n<li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u0103ng v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd trong m\u1ed9t email sau khi l\u01b0u tr\u00fa ho\u1eb7c khi thanh to\u00e1n.<\/li>\n<\/ul>\n<ul>\n<li>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li>T\u1ea1o (ho\u1eb7c ki\u1ec3m tra) chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li>C\u00e2n nh\u1eafc l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c c\u00e1c blogger du l\u1ecbch \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li>T\u00ecm hi\u1ec3u v\u1ec1 TripAdvisor Plus.<\/li>\n<\/ul>\n<ul>\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n SEO c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li>\n      L\u00e0m cho <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n d\u1ec5 kh\u00e1m ph\u00e1 h\u01a1n b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u00f3 s\u1eb5n v\u00e0 nh\u1eefng k\u00eanh m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng.\n    <\/li>\n<\/ul>\n<ul>\n<li>\n      \u0110\u1ea7u t\u01b0 v\u00e0o an ninh m\u1ea1ng, tr\u1ea3i nghi\u1ec7m trang web tuy\u1ec7t v\u1eddi, quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 danh ti\u1ebfng c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.\n    <\/li>\n<\/ul>\n<ul>\n<li>T\u1eadn d\u1ee5ng v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u n\u00f3 v\u1edbi h\u00ecnh \u1ea3nh trang web ch\u1ea5t l\u01b0\u1ee3ng cao, g\u1eafn th\u1ebb b\u0103m n\u00f3 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<ul>\n<li>\u0110\u1eebng qu\u00ean khuy\u1ebfn kh\u00edch v\u00e0 khen th\u01b0\u1edfng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 M\u1edf M\u1ed9t Kh\u00e1ch S\u1ea1n M\u1edbi Th\u00e0nh C\u00f4ng B\u1eb1ng C\u00e1ch S\u1eed D\u1ee5ng C\u00f4ng Ngh\u1ec7<\/h3>\n<p>\n    Vi\u1ec7c m\u1edf m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> m\u1edbi \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn, v\u00e0 \u0111i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\n  <\/p>\n<p>\n    Khi b\u1ea1n m\u1edf m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> m\u1edbi, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t v\u00e0 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc khi b\u1ea1n c\u1eaft b\u0103ng kh\u00e1nh th\u00e0nh. R\u1ed1t cu\u1ed9c, b\u1ea1n kh\u00f4ng mu\u1ed1n m\u1ed9t bu\u1ed5i khai tr\u01b0\u01a1ng l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc.\n  <\/p>\n<ul>\n<li>\n      <b>\u01afu ti\u00ean ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn \u2013<\/b> B\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t trang web chuy\u00ean nghi\u1ec7p v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u0169ng n\u00ean s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\n    <\/li>\n<li>\n      <b>\u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd<\/b> \u2013 T\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 PMS v\u00e0 h\u1ec7 th\u1ed1ng thanh to\u00e1n c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ngay t\u1eeb \u0111\u1ea7u v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch c\u00f3 tr\u1ea3i nghi\u1ec7m su\u00f4n s\u1ebb. Khi b\u1ea1n k\u1ebft h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0y, n\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7. V\u1edbi ng\u0103n x\u1ebfp c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u1edf m\u1ed9t n\u01a1i.\n    <\/li>\n<\/ul>\n<p>\n    Ngo\u00e0i ra, c\u00f4ng ngh\u1ec7 s\u1ebd gi\u00fap b\u1ea1n truy c\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n cho kh\u00e1ch \u1edf m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"#\" alt=\"H\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Tr\u1edf Th\u00e0nh M\u1ed9t Ch\u1ee7 Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n Th\u00e0nh C\u00f4ng<\/h2>\n<p>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 s\u1edf h\u1eefu ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ee7a m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>, b\u1ea1n l\u00e0 trung t\u00e2m c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>.<\/p>\n<p>\n    Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, k\u1ef9 n\u0103ng v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u01b0\u1edbng \u0111i v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>. S\u1ef1 nhi\u1ec7t t\u00ecnh c\u1ee7a b\u1ea1n c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 lu\u00f4n nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n v\u1ec1 nh\u1eefng \u0111i\u1ec1u ban \u0111\u1ea7u th\u00fac \u0111\u1ea9y b\u1ea1n d\u1ea5n th\u00e2n v\u00e0o ng\u00e0nh <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>.\n  <\/p>\n<p>\n    Ti\u1ebfp t\u1ee5c trau d\u1ed3i k\u1ef9 n\u0103ng giao ti\u1ebfp c\u1ee7a b\u1ea1n, v\u00ec gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qu\u00e1 cao \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>. B\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi giao ti\u1ebfp r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 l\u1eafng nghe t\u1ed1t v\u00e0 b\u01b0\u1edbc v\u00e0o v\u1ecb tr\u00ed c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.\n  <\/p>\n<p>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd trong l\u0129nh v\u1ef1c n\u00e0y, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n<p>\n    C\u00f3 th\u1ec3 \u1ee7y quy\u1ec1n v\u00e0 bi\u1ebft c\u00e1ch trao quy\u1ec1n cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00e1c \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 s\u1edf h\u1eefu ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> th\u00e0nh c\u00f4ng. B\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian trong c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh v\u00e0 \u1ee7y quy\u1ec1n c\u00e1c nhi\u1ec7m v\u1ee5 m\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 x\u1eed l\u00fd t\u1ed1t h\u01a1n b\u1ea1n. V\u00e0 khi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch linh ho\u1ea1t, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap gi\u1ea3m c\u00e1c v\u1ea5n \u0111\u1ec1 trong c\u00e1c t\u00ecnh hu\u1ed1ng quan tr\u1ecdng, \u0111\u00e1p \u1ee9ng kh\u00e1ch h\u00e0ng c\u00f3 y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t v\u00e0 n\u00f3i chung l\u00e0 gi\u00fap b\u00e0n l\u1ec5 t\u00e2n ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru h\u01a1n.\n  <\/p>\n<p>M\u1ed9t ch\u1ee7 s\u1edf h\u1eefu ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> tuy\u1ec7t v\u1eddi c\u0169ng c\u1ea3nh gi\u00e1c v\u00e0 quan s\u00e1t, bi\u1ebft r\u1eb1ng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u00e0 c\u00e1c chi ti\u1ebft nh\u1ecf c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<h3>C\u00e1c K\u1ef9 N\u0103ng V\u00e0 T\u00ednh C\u00e1ch C\u00e1 Nh\u00e2n C\u1ee7a Ch\u1ee7 Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n<\/h3>\n<p>Nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ed1t v\u00e0 tuy\u1ec7t v\u1eddi v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 s\u1edf h\u1eefu ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>. M\u1ed9t s\u1ed1 c\u1ea7n t\u00ecm ki\u1ebfm bao g\u1ed3m:<\/p>\n<ul>\n<li>Quy\u1ebft \u0111o\u00e1n: B\u1ea1n c\u00f3 \u0111\u1ee7 t\u1ef1 tin \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh r\u00f5 r\u00e0ng trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n kh\u00f4ng?<\/li>\n<li>C\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y: B\u1ea1n c\u00f3 khuy\u1ebfn kh\u00edch v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t kh\u00f4ng?<\/li>\n<li>\n      S\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i: Trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, b\u1ea1n c\u00f3 c\u1eadp nh\u1eadt tin t\u1ee9c ng\u00e0nh v\u00e0 b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng kh\u00e1m ph\u00e1 nh\u1eefng c\u00e1ch l\u00e0m m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 ch\u01b0a?\n    <\/li>\n<li>\n      C\u00f3 t\u1ed5 ch\u1ee9c: V\u1edbi r\u1ea5t nhi\u1ec1u \u01b0u ti\u00ean c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 v\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c n\u1ee5 c\u01b0\u1eddi kh\u00f4ng?\n    <\/li>\n<li>T\u1ef1 tin v\u1edbi c\u00f4ng ngh\u1ec7: B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p kh\u00f4ng?<\/li>\n<\/ul>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 B\u1eaft \u0110\u1ea7u M\u1ed9t Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n<\/h2>\n<p>B\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u khi \u0111i\u1ec1u h\u00e0nh m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>? C\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 trang tr\u1ea3i, nh\u01b0ng b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n<p>Cho d\u00f9 b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> nh\u1ecf hay l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> boutique, c\u00f4ng th\u1ee9c n\u00e0y ph\u1ea7n l\u1edbn v\u1eabn gi\u1ed1ng nhau b\u1ea5t k\u1ec3 k\u00edch th\u01b0\u1edbc hay h\u00ecnh d\u1ea1ng <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean b\u1ea1n s\u1ebd c\u00f3 l\u00e0 &#8216;chi ph\u00ed \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> l\u00e0 bao nhi\u00eau?&#8217; R\u00f5 r\u00e0ng c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o v\u00f4 s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau: b\u1ea1n b\u1eaft \u0111\u1ea7u doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u, b\u1ea1n mua hay thu\u00ea m\u1ed9t t\u00e0i s\u1ea3n, t\u00e0i s\u1ea3n \u0111\u00f3 \u0111\u00f2i h\u1ecfi bao nhi\u00eau c\u00f4ng vi\u1ec7c, quy m\u00f4 <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n, c\u00e1c ti\u1ec7n nghi b\u1ea1n d\u1ef1 \u0111\u1ecbnh cung c\u1ea5p, b\u1ea1n c\u1ea7n thu\u00ea bao nhi\u00eau nh\u00e2n vi\u00ean, v\u00e0 nhi\u1ec1u, nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n<p>B\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m hi\u1ec3u c\u00e1c chi ph\u00ed n\u00e0y, \u0111\u1ea3m b\u1ea3o t\u00e0i ch\u00ednh v\u00e0 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n hi\u1ec3u c\u00e1c tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd v\u00e0 quy \u0111\u1ecbnh c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 l\u00e0 duy nh\u1ea5t \u0111\u1ed1i v\u1edbi khu v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n<h3>M\u1ed9t V\u00e0i Y\u1ebfu T\u1ed1 Kh\u00e1c C\u1ea7n Xem X\u00e9t Khi B\u1eaft \u0110\u1ea7u M\u1ed9t Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n:<\/h3>\n<ul>\n<li>\n      <b>C\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c \u01b0u ti\u00ean:<\/b> M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh, k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c \u01b0u ti\u00ean c\u1ee7a m\u00ecnh v\u00e0 h\u01b0\u1edbng c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0o nh\u1eefng \u0111i\u1ec1u s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t\n    <\/li>\n<\/ul>\n<ul>\n<li><b>Bi\u1ebft th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/b> Nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n y\u00eau th\u00edch v\u00e0 mu\u1ed1n l\u00e0 th\u00f4ng tin s\u1ebd gi\u00fap h\u01b0\u1edbng d\u1eabn nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u1eadn d\u1ee5ng t\u1ed1i \u0111a v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n:<\/b> Nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1ebd gh\u00e9 th\u0103m \u0111\u1ecba \u0111i\u1ec3m tr\u01b0\u1edbc v\u00e0 <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n sau, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n l\u00e0m n\u1ed5i b\u1eadt v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong m\u1ecdi vi\u1ec7c b\u1ea1n l\u00e0m<\/li>\n<\/ul>\n<ul>\n<li><b>T\u1eadp trung v\u00e0o giao ti\u1ebfp:<\/b> Nhi\u1ec1u v\u1ea5n \u0111\u1ec1 l\u00e0 k\u1ebft qu\u1ea3 \u0111\u01a1n gi\u1ea3n c\u1ee7a vi\u1ec7c giao ti\u1ebfp sai ho\u1eb7c thi\u1ebfu giao ti\u1ebfp, v\u00ec v\u1eady h\u00e3y giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u00e0 gi\u1eef cho m\u1ecdi th\u1ee9 nh\u1ea5t qu\u00e1n, r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<ul>\n<li>\n      <b>Lu\u00f4n l\u1eafng nghe:<\/b> Cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng hay chuy\u00ean gia t\u01b0 v\u1ea5n, vi\u1ec7c l\u1eafng nghe t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh (v\u00e0 nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft) c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i\n    <\/li>\n<\/ul>\n<ul>\n<li><b>H\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n:<\/b> C\u00f3 nh\u1eefng ng\u01b0\u1eddi, quy tr\u00ecnh v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p t\u1ea1i ch\u1ed7 \u0111\u1ec3 l\u00e0m cho qu\u1ea7y l\u1ec5 t\u00e2n c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3, c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 (l\u1edbn v\u00e0 nh\u1ecf)<\/li>\n<\/ul>\n<ul>\n<li>\n      <b>Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n:<\/b> Danh ti\u1ebfng c\u1ee7a b\u1ea1n r\u1ea5t m\u1ea1nh m\u1ebd, v\u00ec v\u1eady h\u00e3y b\u1ea3o v\u1ec7 n\u00f3 b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i\n    <\/li>\n<\/ul>\n<ul>\n<li>\n      <b>\u0110\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1:<\/b> T\u1ea1o s\u1ef1 lan truy\u1ec1n v\u00e0 ph\u1ea5n kh\u00edch, nh\u1eadn th\u00eam nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng qua Google v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng minh\n    <\/li>\n<\/ul>\n<ul>\n<li>\n      <b>Thu\u00ea \u0111\u00fang ng\u01b0\u1eddi (v\u00e0 \u0111\u00e0o t\u1ea1o v\u00e0 trao quy\u1ec1n cho h\u1ecd):<\/b> Con ng\u01b0\u1eddi c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 kinh nghi\u1ec7m, k\u1ef9 n\u0103ng v\u00e0 \u0111\u00e0o t\u1ea1o ph\u00f9 h\u1ee3p c\u00f9ng v\u1edbi ni\u1ec1m \u0111am m\u00ea th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi ng\u00e0nh n\u00e0y\n    <\/li>\n<\/ul>\n<ul>\n<li><b>\u1ee6y quy\u1ec1n nhi\u1ec1u h\u01a1n:<\/b> Khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u00fang ng\u01b0\u1eddi tr\u00ean t\u00e0u, h\u00e3y tin t\u01b0\u1edfng r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch \u1ee7y quy\u1ec1n c\u00e1c nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi vai tr\u00f2 c\u1ee7a h\u1ecd<\/li>\n<\/ul>\n<ul>\n<li>\n      <b>T\u1ea1o m\u1ed9t v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c:<\/b> Th\u00fac \u0111\u1ea9y c\u00e1c k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u00e0 khuy\u1ebfn kh\u00edch c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c c\u00f3 n\u0103ng su\u1ea5t cao h\u01a1n v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 l\u1ee3i nhu\u1eadn\n    <\/li>\n<\/ul>\n<ul>\n<li><b>R\u00f5 r\u00e0ng v\u1ec1 \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n:<\/b> \u0110i\u1ec1u khi\u1ebfn <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t c\u0169ng s\u1ebd l\u00e0 \u0111i\u1ec1u gi\u00fap b\u1ea1n v\u00e0 <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng\n    <\/li>\n<\/ul>\n<ul>\n<li>\n      <b>\u0110\u1eebng qu\u00ean vi\u1ec7c d\u1ecdn ph\u00f2ng:<\/b> S\u1ef1 s\u1ea1ch s\u1ebd \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1ea1i c\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi gian COVID-19, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c ti\u00eau chu\u1ea9n d\u1ecdn ph\u00f2ng c\u1ee7a b\u1ea1n lu\u00f4n cao.\n    <\/li>\n<\/ul>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110i\u1ec1u H\u00e0nh M\u1ed9t Nh\u00e0 H\u00e0ng Kh\u00e1ch S\u1ea1n<\/h2>\n<p>M\u1ed9t nh\u00e0 h\u00e0ng <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> tuy\u1ec7t v\u1eddi s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec3m thu h\u00fat kh\u00e1ch, m\u00e0 n\u00f3 c\u00f2n thu h\u00fat ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t l\u1ef1a ch\u1ecdn \u0103n u\u1ed1ng kh\u00e1c.<\/p>\n<p>\n    Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 v\u1ecb tr\u00ed l\u00e0 r\u1ea5t quan tr\u1ecdng: h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau th\u00e0nh l\u1eadp m\u1ed9t nh\u00e0 h\u00e0ng theo \u0111\u00fang ngh\u0129a c\u1ee7a n\u00f3 h\u01a1n l\u00e0 ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 h\u00e0ng <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>. C\u00e2n nh\u1eafc t\u1ea1o m\u1ed9t trang web v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i d\u00e0nh ri\u00eang cho nh\u00e0 h\u00e0ng.\n  <\/p>\n<p>Khi \u0111i\u1ec1u h\u00e0nh m\u1ed9t nh\u00e0 h\u00e0ng <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>, h\u00e3y ch\u1eafc ch\u1eafn t\u1eadp trung v\u00e0o b\u1ed1n l\u0129nh v\u1ef1c ch\u00ednh sau \u0111\u1ec3 th\u00e0nh c\u00f4ng:<\/p>\n<h3>Con Ng\u01b0\u1eddi<\/h3>\n<p>\n    N\u1ebfu b\u1ea1n nghi\u00eam t\u00fac v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng, b\u1ea1n s\u1ebd c\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, s\u1ef1 t\u1eadn t\u00e2m v\u00e0 t\u00e0i n\u0103ng \u0111\u1ec3 mang t\u1ea7m nh\u00ecn nh\u00e0 h\u00e0ng <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed9c s\u1ed1ng. K\u00edch th\u01b0\u1edbc c\u1ee7a nh\u00e0 h\u00e0ng s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u1ea7n bao nhi\u00eau ng\u01b0\u1eddi tham gia, nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>, nh\u00e2n vi\u00ean b\u1ebfp v\u00e0 nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5.\n  <\/p>\n<h3>Th\u1ef1c Ph\u1ea9m<\/h3>\n<p>\n    T\u1ea1o v\u00e0 t\u00f9y ch\u1ec9nh m\u1ed9t th\u1ef1c \u0111\u01a1n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 theo m\u00f9a ch\u1ee9? N\u00f3 s\u1ebd t\u1eadp trung v\u00e0o m\u1ed9t m\u00f3n \u0103n c\u1ee5 th\u1ec3 ch\u1ee9? B\u1ea1n s\u1ebd cung c\u1ea5p m\u1ed9t th\u1ef1c \u0111\u01a1n tr\u1ebb em ch\u1ee9? D\u00f9 b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111i\u1ec1u g\u00ec, h\u00e3y \u0111\u01b0a nh\u00e2n vi\u00ean b\u1ebfp c\u1ee7a b\u1ea1n v\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ef1c \u0111\u01a1n cho ph\u00e9p nh\u00e0 h\u00e0ng cung c\u1ea5p nh\u1eefng m\u00f3n \u0103n ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd quay l\u1ea1i.\n  <\/p>\n<h3>Kh\u00f4ng Gian<\/h3>\n<p>\n    M\u1ecdi ng\u01b0\u1eddi \u0103n b\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1c quan c\u1ee7a h\u1ecd v\u00e0 m\u1ed9t kh\u00f4ng gian tho\u1ea3i m\u00e1i v\u1edbi \u0111\u1ed3 n\u1ed9i th\u1ea5t, trang tr\u00ed v\u00e0 \u00e1nh s\u00e1ng h\u1ea5p d\u1eabn l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span>. T\u1ea1o t\u00e2m tr\u1ea1ng cho c\u00e1c b\u1eefa \u0103n kh\u00e1c nhau \u0111\u1ec3 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ebfn d\u00f9ng b\u1eefa s\u00e1ng b\u01b0\u1edbc v\u00e0o m\u1ed9t kh\u00f4ng gian ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c b\u1eefa t\u1ed1i c\u1ee7a h\u1ecd.\n  <\/p>\n<h3>S\u1ef1 Ti\u1ec7n L\u1ee3i<\/h3>\n<p>Kh\u00e1ch <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> s\u1ebd mong \u0111\u1ee3i c\u00f3 th\u1ec3 \u0111\u1eb7t d\u1ecbch v\u1ee5 ph\u00f2ng v\u00e0 t\u00ednh ti\u1ec1n c\u00e1c b\u1eefa \u0103n tr\u1edf l\u1ea1i ph\u00f2ng c\u1ee7a h\u1ecd. Thi\u1ebft l\u1eadp nh\u1eefng th\u1ee9 n\u00e0y \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch.<\/p>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110i\u1ec1u H\u00e0nh M\u1ed9t Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n Nh\u1ecf<\/h2>\n<p>\u0110i\u1ec1u h\u00e0nh doanh nghi\u1ec7p <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> nh\u1ecf c\u1ee7a ri\u00eang b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c b\u1ed5 \u00edch, v\u00ec v\u1edbi quy m\u00f4 nh\u1ecf h\u01a1n s\u1ebd \u0111i k\u00e8m v\u1edbi kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi s\u1ed1 ph\u1eadn c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch l\u00e0m cho <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> nh\u1ecf c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7.<\/p>\n<h3>Cung C\u1ea5p Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng C\u00e1 Nh\u00e2n H\u00f3a<\/h3>\n<p>M\u1ed7i kh\u00e1ch h\u00e0ng n\u00ean c\u1ea3m th\u1ea5y nh\u01b0 kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1ee3 gi\u00fap l\u1edbn trong n\u1ed7 l\u1ef1c n\u00e0y, t\u1eeb vi\u1ec7c thu th\u1eadp th\u00f4ng tin trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, \u0111\u1ebfn vi\u1ec7c gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p t\u00f9y ch\u1ec9nh v\u00e0 h\u1ea5p d\u1eabn h\u01a1n tr\u01b0\u1edbc, trong v\u00e0 sau khi kh\u00e1ch h\u00e0ng l\u01b0u tr\u00fa.<\/p>\n<h3>Tri\u1ec3n Khai C\u00e1c Th\u1ee7 T\u1ee5c V\u1eadn H\u00e0nh Hi\u1ec7u Qu\u1ea3<\/h3>\n<p>C\u00e1c <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> th\u00e0nh c\u00f4ng nh\u1ea5t ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng c\u1ed7 m\u00e1y \u0111\u01b0\u1ee3c b\u00f4i tr\u01a1n t\u1ed1t. Ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 th\u1ee7 t\u1ee5c t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. X\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p, gi\u1ea3i ph\u00f3ng b\u1ea1n \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n<h3>Th\u1ef1c Hi\u1ec7n Qu\u1ea3n L\u00fd Doanh Thu Kh\u00f4n Ngoan<\/h3>\n<p>M\u1ed9t l\u0129nh v\u1ef1c m\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 qu\u1ea3n l\u00fd doanh thu, b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u00e0i ch\u00ednh.<\/p>\n<h3>T\u1ea1o S\u1ef1 Hi\u1ec7n Di\u1ec7n Tr\u1ef1c Tuy\u1ebfn H\u1ea5p D\u1eabn<\/h3>\n<p>\n    Trang web, danh s\u00e1ch OTA, metasearch, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n: s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u00e0ng l\u1edbn, <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p h\u01a1n. S\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh SiteMinder \u0111\u1ec3 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n trong m\u1ed9t c\u1ed5ng th\u00f4ng tin, \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n.\n  <\/p>\n<h2>\u0110i\u1ec1u H\u00e0nh M\u1ed9t Doanh Nghi\u1ec7p Kh\u00e1ch S\u1ea1n: C\u00e1c C\u00f4ng C\u1ee5 Gi\u00fap B\u1ea1n \u0110\u1ea1t \u0110\u01b0\u1ee3c M\u1ee5c Ti\u00eau C\u1ee7a M\u00ecnh<\/h2>\n<p>C\u00f3 th\u1ec3 qu\u00e1 s\u1ee9c khi ngh\u0129 v\u1ec1 m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh m\u1ed9t <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 <span style=\"color: red\">kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u nh\u1eefng hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc gi\u00fap gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c, thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n v\u00e0 \u0111\u1ea9y nhanh th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/p>\n<h3>M\u1ed9t S\u1ed1 C\u00f4ng C\u1ee5 M\u1ea1nh M\u1ebd Nh\u1ea5t L\u00e0:<\/h3>\n<ul>\n<li>\n      <span style=\"color: red\">Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh<\/span>: gi\u1edbi thi\u1ec7u t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u v\u00e0 qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 v\u00e0 ph\u00f2ng theo th\u1eddi gian th\u1ef1c\n    <\/li>\n<li>\n      <span style=\"color: red\">C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span>: m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch, c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 cho ph\u00e9p \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp nhi\u1ec1u h\u01a1n m\u00e0 n\u00f3 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi Qu\u1ea3ng c\u00e1o <span style=\"color: red\">Kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a Google\n    <\/li>\n<li>\n      <span style=\"color: red\">Th\u00f4ng tin chi ti\u1ebft v\u1ec1 kinh doanh kh\u00e1ch s\u1ea1n<\/span>: \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n v\u1edbi d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n, cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh\n    <\/li>\n<li>\n      <span style=\"color: red\">H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u<\/span>: mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i khai th\u00e1c c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 sinh l\u1ee3i\n    <\/li>\n<li>\n      <span style=\"color: red\">X\u1eed l\u00fd thanh to\u00e1n<\/span>: c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p cho m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 li\u1ec1n m\u1ea1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n thanh to\u00e1n v\u00e0 x\u1eed l\u00fd c\u00e1c kho\u1ea3n ho\u00e0n ti\u1ec1n ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t\n    <\/li>\n<li>\n      <span style=\"color: red\">\u1ee8ng d\u1ee5ng kh\u00e1ch s\u1ea1n<\/span>: \u0111\u1ec3 nh\u1eadn ph\u00f2ng, nh\u1eafn tin, d\u1ecbch v\u1ee5 ph\u1ee5 tr\u1ee3 v\u00e0 h\u01a1n th\u1ebf n\u1eefa\n    <\/li>\n<\/ul>\n<p><\/body><br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;`html Kinh Doanh Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n Gi\u1edbi Thi\u1ec7u v\u1ec1 Kinh Doanh Kh\u00e1ch S\u1ea1n Kinh doanh kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t 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