\u0110\u1ecbnh Ngh\u0129a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n\u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t quy tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng cho kh\u00e1ch h\u00e0ng, duy tr\u00ec l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\nC\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 d\u1eef li\u1ec7u kinh doanh c\u1ee7a ri\u00eang m\u00ecnh. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd doanh thu t\u1eeb c\u00e1c \u0111\u1eb7t ph\u00f2ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m m\u1ed9t l\u1ea7n l\u00e0 xong.\n <\/p>\n
B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1eefu \u00edch \u0111\u1ec3 \u00e1p d\u1ee5ng t\u1ea1i c\u01a1 s\u1edf kinh doanh c\u1ee7a m\u00ecnh.<\/p>\nC\u00e1ch Th\u1ee9c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span> Ho\u1ea1t \u0110\u1ed9ng<\/h2>\nNguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> l\u00e0 cung v\u00e0 c\u1ea7u. V\u00e0o m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c khi c\u00f3 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, nhu c\u1ea7u t\u0103ng cao d\u1eabn \u0111\u1ebfn gi\u00e1 ph\u00f2ng c\u0169ng t\u0103ng theo. Ng\u01b0\u1ee3c l\u1ea1i, v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m, gi\u00e1 c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\nTuy nhi\u00ean, gi\u00e1 ph\u00f2ng kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n xem x\u00e9t th\u00eam c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0:<\/p>\n
\n- Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
- \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
- Chi ph\u00ed v\u1eadn h\u00e0nh<\/li>\n
- M\u1ee9c l\u1ee3i nhu\u1eadn mong mu\u1ed1n<\/li>\n<\/ul>\n
\n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu t\u1ed1i \u01b0u. V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7, nhi\u1ec1u kh\u00e1ch s\u1ea1n hi\u1ec7n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu, s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c, t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng doanh thu.\n <\/p>\nHi\u1ec3u R\u00f5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Ph\u00f2ng<\/span> T\u1ea1i Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\nQu\u1ea3n l\u00fd doanh thu v\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ea5t ph\u1ee9c t\u1ea1p. N\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chuy\u00ean gia qu\u1ea3n l\u00fd doanh thu, n\u00f3 c\u00f3 v\u1ebb qu\u00e1 s\u1ee9c. S\u1ef1 c\u00e1m d\u1ed7 ch\u1ec9 nh\u00ecn v\u00e0o \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 kh\u00f3 c\u01b0\u1ee1ng l\u1ea1i. C\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft c\u00f3 xu h\u01b0\u1edbng v\u01b0\u1ee3t qua nhi\u1ec1u l\u0129nh v\u1ef1c bao g\u1ed3m c\u00f4ng ngh\u1ec7, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i ch\u00ednh, v.v., v\u00ec v\u1eady c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 b\u1ea1n \u0111ang bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c c\u01a1 s\u1edf v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\nGi\u00e1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 m\u1ed7i ng\u00e0y m\u00e0 \u0111\u00f4i khi m\u1ed7i gi\u1edd t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh nhanh nh\u1eb9n m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n
\u0110\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 vi\u1ec7c thu \u0111\u01b0\u1ee3c doanh thu cao nh\u1ea5t c\u00f3 th\u1ec3 t\u1eeb m\u1ed7i ph\u00f2ng ri\u00eang l\u1ebb. \u0110\u1eebng ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u0103n ph\u00f2ng; h\u00e3y ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb n\u00f3 – kh\u00e1ch th\u01b0\u1eddng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat l\u1ee3i \u00edch b\u1ed5 sung.<\/p>\nC\u00f4ng su\u1ea5t ph\u00f2ng c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong c\u00e1ch b\u1ea1n \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh. R\u1ed1t cu\u1ed9c, m\u1ed9t ph\u00f2ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec, v\u00ec v\u1eady \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng th\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt t\u1ed1t h\u01a1n l\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u00ean t\u1eebng ph\u00f2ng. \u1ede m\u1ed9t v\u1ecb tr\u00ed c\u00f3 t\u00ednh c\u1ea1nh tranh cao, \u0111\u00f4i khi c\u1ea7n ph\u1ea3i thu h\u00fat kh\u00e1ch b\u1eb1ng gi\u00e1 th\u1ea5p h\u01a1n. \u00cdt nh\u1ea5t th\u00ec b\u1ea1n c\u0169ng c\u00f3 kh\u00e1ch v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n th\u00ec kh\u00f4ng.<\/p>\nSau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u1ec3 t\u0103ng th\u00eam doanh thu t\u1eeb kh\u00e1ch th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n
M\u1ed7i kh\u00e1ch s\u1ea1n c\u00f3 nh\u1eefng c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> ri\u00eang t\u00f9y thu\u1ed9c v\u00e0o:<\/p>\n\n- V\u1ecb tr\u00ed<\/li>\n
- K\u00edch th\u01b0\u1edbc<\/li>\n
- Nh\u00e2n kh\u1ea9u h\u1ecdc th\u1ecb tr\u01b0\u1eddng<\/li>\n
- M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh<\/li>\n
- Lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p<\/li>\n<\/ul>\n
Th\u1eadt kh\u00f4ng may, kh\u00f4ng c\u00f3 m\u1ed9t k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3, v\u00ec v\u1eady l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong blog n\u00e0y n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh khi b\u1ea1n th\u1ea5y ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n
Tu\u00e2n Th\u1ee7 \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span> \u0110\u1ec3 Tu\u00e2n Th\u1ee7<\/h2>\nNh\u01b0 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n, c\u00f3 r\u1ea5t nhi\u1ec1u k\u1ef3 v\u1ecdng tu\u00e2n th\u1ee7 ph\u1ea3i tu\u00e2n theo, t\u00f9y thu\u1ed9c v\u00e0o lu\u1eadt ph\u00e1p \u0111\u1ecba ph\u01b0\u01a1ng, c\u0169ng nh\u01b0 c\u00e1c quy t\u1eafc do vi\u1ec7c c\u00f3 danh s\u00e1ch tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau \u00e1p \u0111\u1eb7t.<\/p>\n
Kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t danh s\u00e1ch mang t\u00ednh quy \u0111\u1ecbnh v\u1ec1 “Nh\u1eefng \u0111i\u1ec1u B\u1ea1n Ph\u1ea3i L\u00e0m”, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh nh\u1ea5t qu\u00e1n c\u0169ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u00f4ng l\u1ec7 t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n
\n- Gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c (v\u00ed d\u1ee5: kh\u00e1ch tr\u1ea3 nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i tr\u1ea3)<\/li>\n
- Tu\u00e2n th\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c tuy\u00ean b\u1ed1 \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5: kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 tr\u1ea3)<\/li>\n
- Ph\u00e2n t\u00edch b\u1ea5t k\u1ef3 kho\u1ea3n ph\u00ed b\u1ed5 sung n\u00e0o (v\u00ed d\u1ee5: thu\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c ph\u00ed d\u1ecbch v\u1ee5)<\/li>\n<\/ul>\n
T\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 c\u0169ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1eb7c bi\u1ec7t, v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi nhi\u1ec1u OTA v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chu\u1ea9n m\u1ef1c cho ng\u00e0nh. B\u1ea5t k\u1ec3 ph\u00f2ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf \u0111\u00e2u, kh\u00e1ch n\u00ean th\u1ea5y r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ee9c gi\u00e1 ti\u00eau chu\u1ea9n gi\u1ed1ng nhau.<\/p>\n
T\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 cho ph\u00e9p kh\u00e1ch tin r\u1eb1ng h\u1ecd lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch l\u00e2u d\u00e0i v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n (t\u1ee9c l\u00e0 h\u1ecd kh\u00f4ng \u0111i mua s\u1eafm tr\u00ean OTA ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n).<\/p>\n
X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\nX\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 thi\u1ebft l\u1eadp gi\u00e1 cho ph\u00f2ng c\u1ee7a b\u1ea1n trong c\u00e1c m\u00f9a c\u1ee5 th\u1ec3. B\u1ea1n s\u1ebd mu\u1ed1n v\u01b0\u1ee3t xa \u0111i\u1ec1u \u0111\u00f3 – t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu m\u00e0 b\u1ea1n t\u1ea1o ra tr\u00ean m\u1ed7i ph\u00f2ng v\u00e0 tr\u00ean m\u1ed7i kh\u00e1ch.<\/p>\nC\u00f3 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi n\u00ean xoay quanh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> c\u1ee7a b\u1ea1n:<\/p>\n\n- Kh\u00e1ch c\u1ee7a b\u1ea1n mu\u1ed1n g\u00ec?<\/li>\n
- Chi\u1ebfn l\u01b0\u1ee3c n\u00e0o s\u1ebd b\u1ed5 sung cho h\u1ed7n h\u1ee3p kinh doanh?<\/li>\n
- C\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n
\n- Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n t\u00edch h\u1ee3p v\u1edbi c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
- Ai l\u00e0 nh\u1eefng chuy\u00ean gia c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/span> ph\u00f9 h\u1ee3p?<\/li>\n<\/ul>\n
H\u00e3y l\u1ea5y c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean l\u00e0m v\u00ed d\u1ee5. M\u1ed9t s\u1ed1 kh\u00e1ch nh\u1ea5t \u0111\u1ecbnh s\u1ebd th\u00edch ho\u1eb7c quen v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 th\u00edch ph\u00e2n t\u00edch chi ph\u00ed cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd theo ng\u00e0y, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 cho to\u00e0n b\u1ed9 k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd.<\/p>\n
\u0110\u00e2y l\u00e0 n\u01a1i Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ecbnh gi\u00e1 H\u00e0ng ng\u00e0y<\/span> ho\u1eb7c \u0110\u1ed9 d\u00e0i L\u01b0u tr\u00fa<\/span> c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n\u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u1ed1 g\u1eafng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch h\u1ecfi:<\/p>\n\n- Khi n\u00e0o h\u1ecd t\u0103ng gi\u00e1?<\/li>\n
- T\u1ea1i sao h\u1ecd gi\u1ea3m gi\u00e1?<\/li>\n
- H\u1ecd gi\u1ea3m gi\u00e1 th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
- Gi\u00e1 c\u1ee7a t\u00f4i c\u00f3 ngang b\u1eb1ng kh\u00f4ng?<\/li>\n
- Kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i c\u00f3 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra kh\u00f4ng?<\/li>\n<\/ul>\n
\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 ph\u00f2ng<\/span> c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, t\u1ed1t h\u01a1n l\u00e0 n\u00ean xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sau khi b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 l\u1ee3i th\u1ebf v\u00e0 sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\nV\u1edbi s\u1ef1 gia t\u0103ng t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb theo th\u1eddi gian th\u1ef1c, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> n\u0103ng \u0111\u1ed9ng nhi\u1ec1u t\u1ea7ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. V\u1edbi ki\u1ebfn th\u1ee9c tr\u01b0\u1edbc ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng:<\/p>\n\n- T\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng<\/span> c\u1ee7a b\u1ea1n<\/li>\n
- Hi\u1ec3u gi\u00e1 ph\u00f2ng<\/span> c\u1ee7a b\u1ea1n c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o<\/li>\n
- T\u0103ng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n<\/li>\n
- S\u1eed d\u1ee5ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 l\u1ee3i cho b\u1ea1n, thay v\u00ec b\u1ecb th\u1ecb tr\u01b0\u1eddng ra l\u1ec7nh<\/li>\n<\/ul>\n
C\u00f4ng ngh\u1ec7 c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn trong vi\u1ec7c thi\u1ebft l\u1eadp ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110\u1ecbnh gi\u00e1<\/span> v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecnh b\u00e1o kinh doanh<\/span> gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u trong vi\u1ec7c theo d\u00f5i th\u1ecb tr\u01b0\u1eddng, theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thu th\u1eadp d\u1eef li\u1ec7u, d\u1ef1 b\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng.<\/p>\nKh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o cho b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o. M\u1ed7i c\u01a1 s\u1edf ph\u1ea3i xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh. M\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd doanh thu s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp.<\/p>\n ![\"S\u01a1](\"#\")
chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span>” width=”781″ height=”525″><\/p>\n
V\u00ed D\u1ee5 V\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\nNh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn, m\u1ed7i c\u01a1 s\u1edf c\u00e1 nh\u00e2n s\u1ebd c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, nh\u01b0ng c\u00f3 nh\u1eefng th\u00f4ng l\u1ec7 ph\u1ed5 bi\u1ebfn trong to\u00e0n ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 \u0111a d\u1ea1ng t\u00f9y thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec b\u1ea1n t\u1eadp trung v\u00e0o.<\/p>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y h\u1eefu \u00edch:<\/p>\n1. \u0110\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean chi ph\u00ed<\/h3>\n\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1eeb qu\u1ea3n tr\u1ecb, \u0111\u1ebfn d\u1ecdn d\u1eb9p, \u0111\u1ebfn \u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng<\/span>, v.v. Sau \u0111\u00f3, khi b\u1ea1n x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u1ee3i nhu\u1eadn b\u1ea1n mu\u1ed1n ki\u1ebfm, h\u00e3y th\u00eam m\u1ed9t kho\u1ea3n markup cho m\u1ed7i ph\u00f2ng.<\/p>\nChi ph\u00ed c\u1ed1 \u0111\u1ecbnh (chi ph\u00ed kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch b\u1ea1n c\u00f3 ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n b\u00e1n) v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i (chi ph\u00ed thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch) c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn, v\u00ec v\u1eady danh s\u00e1ch c\u00e1c chi ph\u00ed c\u00f3 th\u1ec3 kh\u00e1 m\u1edf r\u1ed9ng nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n.<\/p>\n
V\u00ec v\u1eady, n\u1ebfu chi ph\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi $10.000 m\u1ed7i th\u00e1ng, l\u1ee3i nhu\u1eadn b\u1ea1n th\u00eam v\u00e0o s\u1ebd cho b\u1ea1n m\u1ed9t t\u1ed5ng s\u1ed1 ti\u1ec1n. B\u1ea1n c\u00f3 th\u1ec3 chia con s\u1ed1 n\u00e0y cho s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n c\u00f3 th\u1ec3 cho thu\u00ea v\u00e0 \u0111\u1ecbnh gi\u00e1 cho ph\u00f9 h\u1ee3p.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u1ee3p l\u00fd v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng qu\u00e1 \u00fd th\u1ee9c v\u1ec1 c\u1ea1nh tranh.<\/p>\n
2. \u0110\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng<\/h3>\nKh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn chi ph\u00ed c\u01a1 b\u1ea3n c\u1ee7a b\u1ea1n, h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng bi\u1ebft chi ph\u00ed m\u1edf m\u1ed9t ph\u00f2ng cho h\u1ecd l\u00e0 bao nhi\u00eau. H\u1ecd tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd ngh\u0129 r\u1eb1ng c\u0103n ph\u00f2ng \u0111\u00e1ng gi\u00e1. V\u00ec v\u1eady, gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a c\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cao h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed c\u1ee7a b\u1ea1n – ho\u1eb7c th\u1ea5p h\u01a1n.<\/p>\n
Kh\u00e1ch quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i. Nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb m\u1ed1i li\u00ean h\u1ec7 h\u1ecd c\u1ea3m th\u1ea5y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Nh\u1eefng \u0111\u00e1nh gi\u00e1 khen ng\u1ee3i h\u1ee9a h\u1eb9n nh\u1eefng k\u1ef7 ni\u1ec7m tuy\u1ec7t v\u1eddi c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean. V\u00ec v\u1eady, m\u1eb7c d\u00f9 ph\u00f2ng c\u1ee7a b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn r\u1ea5t cao v\u00e0 r\u1ea5t linh ho\u1ea1t xung quanh nhu c\u1ea7u, tuy nhi\u00ean n\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3 n\u1ebfu nhu c\u1ea7u gi\u1ea3m ho\u1eb7c kh\u00e1ch h\u00e0ng nghi\u00ean c\u1ee9u r\u1ea5t nhi\u1ec1u v\u00e0 th\u1ea5y gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u \u1edf m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u01b0\u01a1ng t\u1ef1.<\/p>\n
3. \u0110\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\nKh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd l\u00e0 kh\u00e1ch s\u1ea1n duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00ec v\u1eady n\u00ean xem nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m g\u00ec. Ho\u00e0n th\u00e0nh m\u1ed9t \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra m\u1ed9t \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n
C\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u00ednh m\u1ed9t m\u1ee9c gi\u00e1 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u00e0 v\u1eabn th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u00ednh gi\u00e1 cao h\u01a1n v\u00ec \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n
\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t trong c\u00e1c khu v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh cao, nh\u01b0ng h\u00e3y c\u1ea9n th\u1eadn \u0111\u1ec3 tr\u00e1nh c\u00e1c cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 ch\u1ec9 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n
C\u00f3 l\u1ebd ph\u1ed5 bi\u1ebfn h\u01a1n l\u00e0 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, thay v\u00ec ch\u1ec9 g\u1eafn b\u00f3 v\u1edbi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n
4. \u0110\u1ecbnh gi\u00e1<\/span> m\u1edf<\/h3>\n\u0110\u1ecbnh gi\u00e1<\/span> m\u1edf x\u00e1c \u0111\u1ecbnh s\u1ef1 linh ho\u1ea1t m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n c\u1ea7u c\u00f3 \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 c\u1ee7a h\u1ecd \u1edf c\u00e1c m\u1ee9c kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau m\u00e0 h\u1ecd giao d\u1ecbch. S\u1ef1 sang tr\u1ecdng c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c h\u01a1n.<\/p>\nV\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n cao c\u1ea5p c\u00f3 th\u1ec3 th\u01b0\u1eddng thu h\u00fat kh\u00e1ch kh\u00f4ng c\u00f3 h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch, nh\u01b0ng trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng s\u1ebd gi\u1ea3m v\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho k\u1ef3 ngh\u1ec9.<\/p>\n
M\u1eb7c d\u00f9 m\u1ee9c gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd th\u1ea5p h\u01a1n, nh\u01b0ng c\u00f4ng su\u1ea5t ph\u00f2ng s\u1ebd v\u1eabn \u1ed5n \u0111\u1ecbnh v\u00e0 doanh thu s\u1ebd ti\u1ebfp t\u1ee5c quay v\u00f2ng.<\/p>\n
5. \u0110\u1ecbnh gi\u00e1<\/span> gi\u00e1 tr\u1ecb gia t\u0103ng<\/h3>\nB\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 ph\u00f2ng c\u1ee7a b\u1ea1n cao h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng trong khi c\u0169ng cung c\u1ea5p nhi\u1ec1u ph\u1ea7n b\u1ed5 sung h\u01a1n trong g\u00f3i c\u01a1 b\u1ea3n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra \u1ea3o gi\u00e1c r\u1eb1ng kh\u00e1ch s\u1ea1n cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m cao c\u1ea5p t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 ch\u1ec9 gi\u00e1 th\u1ea5p.<\/p>\n
6. \u0110\u1ecbnh gi\u00e1<\/span> minh b\u1ea1ch<\/h3>\nB\u1ea5t k\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ai, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n mu\u1ed1n c\u1ea3m th\u1ea5y h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i t\u1ed1t, v\u00e0 v\u1edbi r\u1ea5t nhi\u1ec1u OTA, trang web so s\u00e1nh gi\u00e1 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> kh\u00e1c c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh, ‘minh b\u1ea1ch’ \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e2n nh\u1eafc c\u1ed1t l\u00f5i cho b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> n\u00e0o.<\/p>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5.<\/p>\n
Nghi\u00ean c\u1ee9u c\u1ee7a SalesCycle ti\u1ebft l\u1ed9 r\u1eb1ng nhi\u1ec1u kh\u00e1ch du l\u1ecbch t\u1eeb b\u1ecf vi\u1ec7c \u0111\u1eb7t ph\u00f2ng khi th\u1ea5y t\u1ed5ng gi\u00e1, v\u1edbi 39% cho bi\u1ebft h\u1ecd v\u1eabn \u0111ang nghi\u00ean c\u1ee9u. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, chu\u1ed7i kh\u00e1ch s\u1ea1n Shire Inns c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t t\u00ednh n\u0103ng so s\u00e1nh gi\u00e1 tr\u00ean trang web c\u1ee7a m\u00ecnh, cho ph\u00e9p kh\u00e1ch so s\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1edbn (OTA).<\/p>\n
M\u1eb7c d\u00f9 c\u00f3 v\u1ebb r\u1ee7i ro, nh\u01b0ng \u0111\u1ed9ng th\u00e1i n\u00e0y th\u1eeba nh\u1eadn mong mu\u1ed1n c\u1ee7a kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1ea1i l\u00e0 mua s\u1eafm xung quanh trong khi \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch kh\u00e1ch ti\u1ec1m n\u0103ng \u1edf l\u1ea1i tr\u00ean trang web c\u1ee7a Shire Inns v\u00e0, m\u1ed9t khi h\u1ecd kh\u00e1m ph\u00e1 ra r\u1eb1ng h\u1ecd \u0111ang<\/i> nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i tuy\u1ec7t v\u1eddi, \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua h\u1ecd (thay v\u00ec b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o kh\u00e1c m\u00e0 t\u00ecm ki\u1ebfm tr\u00ean Google c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 cu\u1ed1i c\u00f9ng \u0111\u01b0a h\u1ecd \u0111\u1ebfn).<\/p>\n
K\u1ebft qu\u1ea3 l\u00e0 g\u00ec? Shire \u0111\u00e3 tr\u1ea3i qua m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y \u0111\u00e1ng ch\u00fa \u00fd trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n c\u1ee7a h\u1ecd th\u00f4ng qua \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1ch cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n: gi\u00e1<\/span> c\u1ea3 d\u1ec5 d\u00e0ng truy c\u1eadp, c\u00f3 s\u1eb5n v\u00e0 minh b\u1ea1ch.<\/p>\n7. \u0110\u1ecbnh gi\u00e1<\/span> gi\u1ea3m gi\u00e1<\/h3>\n\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u00f9a ch\u1eadm \u0111\u1ec3 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 c\u01a1 b\u1ea3n. Doanh thu c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c trong kh\u00e1ch s\u1ea1n.<\/p>\n
8. Gi\u00e1 tr\u00ean m\u1ed7i ph\u00e2n kh\u00fac<\/h3>\n
Cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau cho c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau. V\u00ed d\u1ee5: ‘gi\u00e1 gia \u0111\u00ecnh’<\/p>\n
9. \u0110\u1ecbnh gi\u00e1<\/span> \u0111\u1ed9 d\u00e0i l\u01b0u tr\u00fa<\/h3>\nKhi nhu c\u1ea7u l\u1edbn h\u01a1n cung, c\u00f3 th\u1ec3 gi\u00fap th\u1ef1c hi\u1ec7n m\u1ed9t quy t\u1eafc n\u01a1i kh\u00e1ch ‘b\u1eaft bu\u1ed9c’ ph\u1ea3i \u1edf l\u1ea1i m\u1ed9t s\u1ed1 ng\u00e0y t\u1ed1i thi\u1ec3u. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, gi\u00e1 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n
10. \u0110\u1ecbnh gi\u00e1<\/span> h\u00e0ng ng\u00e0y<\/h3>\n\u0110\u1ecbnh gi\u00e1<\/span> h\u00e0ng ng\u00e0y ho\u1eb7c “\u0111\u1ecbnh gi\u00e1<\/span> n\u0103ng \u0111\u1ed9ng” l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c<\/span> trong \u0111\u00f3 m\u1ed9t kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a m\u00ecnh h\u00e0ng ng\u00e0y, thay \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 cung v\u00e0 c\u1ea7u (c\u1ea3 d\u1ef1 b\u00e1o v\u00e0 th\u1ef1c t\u1ebf). \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn h\u01a1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c<\/span> n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a – \u0111\u1ecbnh gi\u00e1<\/span> h\u00e0ng ng\u00e0y th\u1ee7 c\u00f4ng \u043e\u0431\u0440\u0435\u0447\u0435\u043d\u0430 th\u1ea5t b\u1ea1i khi c\u00f3 h\u00e0ng tr\u0103m (ho\u1eb7c h\u00e0ng ngh\u00ecn) thay \u0111\u1ed5i gi\u00e1<\/span> c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i tr\u01b0\u1edbc tr\u00f2 ch\u01a1i.<\/p>\n11. \u0110\u1ecbnh gi\u00e1<\/span> v\u1ecb tr\u00ed<\/h3>\nD\u1ef1a tr\u00ean gi\u00e1<\/span> c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh v\u00e0 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n12. \u0110\u1ecbnh gi\u00e1<\/span> x\u00e2m nh\u1eadp<\/h3>\n\u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 r\u1ebb nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y l\u01b0u \u00fd v\u1ec1 c\u00e1ch kh\u00e1ch du l\u1ecbch s\u1ebd nh\u1eadn th\u1ee9c kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n – b\u1ea1n c\u1ea7n gi\u1eef l\u1ea1i c\u01a1 h\u1ed9i b\u00e1n v\u1edbi gi\u00e1<\/span> cao h\u01a1n.<\/p>\n13. H\u1edbt v\u00e1ng<\/h3>\n
\u0110\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong s\u1ed1 nh\u1eefng kh\u00e1ch s\u1ea1n \u0111\u1eaft nh\u1ea5t. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1<\/span> th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t, tuy nhi\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng l\u00fd do t\u1ea1i sao h\u1ecd s\u1ebd tr\u1ea3 nhi\u1ec1u h\u01a1n cho vi\u1ec7c \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\nH\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch nh\u1ea5t m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 c\u1ed1 g\u1eafng theo k\u1ecbp c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a h\u1ecd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng si\u00eau c\u1ea1nh tranh. Ng\u00e0nh du l\u1ecbch n\u0103ng \u0111\u1ed9ng \u0111\u1ebfn m\u1ee9c ch\u1ec9 trong v\u00e0i th\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.<\/p>\nC\u00e1c s\u1ed1 li\u1ec7u b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh v\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c gi\u00e1<\/span> trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR) v\u00e0 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR) b\u1eb1ng c\u00e1ch so s\u00e1nh m\u1ee9c gi\u00e1<\/span> t\u1ed1i thi\u1ec3u\/t\u1ed1i \u0111a tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n v\u1edbi m\u1ee9c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1ef1a tr\u00ean \u0111\u1ed9 d\u00e0i l\u01b0u tr\u00fa (LOS).<\/p>\nM\u00e1y T\u00ednh \u0110\u1ecbnh Gi\u00e1<\/span> Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/h2>\n\u00c1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean chi ph\u00ed s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra chi ph\u00ed c\u1ee7a m\u1ed7i ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd ho\u1eb7c n\u00ean l\u00e0 bao nhi\u00eau.<\/p>\n\u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 t\u00ednh to\u00e1n. B\u1ea1n c\u1ea7n c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u00e0 chia n\u00f3 cho s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n c\u00f3 \u0111\u1ec3 b\u00e1n. \u0110i\u1ec1u n\u00e0y s\u1ebd cho b\u1ea1n m\u1ed9t con s\u1ed1 trung b\u00ecnh cho m\u1ed7i ph\u00f2ng, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean t\u00ednh ph\u00ed \u00edt nh\u1ea5t b\u1eb1ng \u0111\u00f3 \u0111\u1ec3 h\u00f2a v\u1ed1n.<\/p>\n
L\u00fd do n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p l\u00e0 v\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 r\u1ea5t nhi\u1ec1u chi ph\u00ed, m\u1ed9t s\u1ed1 c\u1ed1 \u0111\u1ecbnh v\u00e0 m\u1ed9t s\u1ed1 bi\u1ebfn \u0111\u1ed5i. T\u1ed5ng h\u1ee3p danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t ch\u00fat th\u1eddi gian.<\/p>\n
Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh<\/h3>\n
Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 thu\u1ebf, ti\u1ec1n l\u01b0\u01a1ng nh\u00e2n vi\u00ean, ti\u1ec7n \u00edch v\u00e0 b\u1ea3o tr\u00ec. Ch\u00fang \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh v\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch b\u1ea1n c\u00f3 t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang.<\/p>\n
Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i<\/h3>\n
Ch\u00fang bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, v\u1eadt t\u01b0 v\u00e0 ti\u1ec7n nghi. Ch\u00fang c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch b\u1ea1n c\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u00fang.<\/p>\n
V\u00ed d\u1ee5, n\u1ebfu chi ph\u00ed c\u1ed1 \u0111\u1ecbnh b\u1eb1ng $5.000 v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 $50 cho m\u1ed7i kh\u00e1ch\/ph\u00f2ng. V\u1edbi 40 ph\u00f2ng, chi ph\u00ed trung b\u00ecnh l\u00e0 kho\u1ea3ng $150. \u0110\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn, b\u1ea1n c\u1ea7n \u0111\u1eb7t gi\u00e1<\/span> c\u1ee7a m\u00ecnh cao h\u01a1n, gi\u1ea3m chi ph\u00ed ho\u1eb7c t\u1ea1o ra doanh thu b\u1ed5 sung t\u1eeb kh\u00e1ch th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\nNhu C\u1ea7u Kh\u00f4ng B\u1ecb R\u00e0ng Bu\u1ed9c Trong \u0110\u1ecbnh Gi\u00e1<\/span> Kh\u00e1ch S\u1ea1n<\/h2>\nNhu c\u1ea7u kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1ed1i \u0111a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng kh\u00f4ng gi\u1edbi h\u1ea1n d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi h\u00e0ng t\u1ed3n kho v\u1eadt l\u00fd th\u1ef1c t\u1ebf. \u0110\u00f3 l\u00e0 t\u1ed5ng nhu c\u1ea7u c\u1ee7a b\u1ea1n cho m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3 b\u1ea5t k\u1ec3 c\u00f4ng su\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n
B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh khi nhu c\u1ea7u kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c v\u01b0\u1ee3t qu\u00e1 c\u00f4ng su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c<\/span> qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u00ednh to\u00e1n Gi\u00e1 tr\u1ecb Ph\u00f2ng Cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n cho m\u1ed9t s\u1ed1 ng\u00e0y nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf th\u1eddi gian l\u01b0u tr\u00fa. Khi c\u00e1c giai \u0111o\u1ea1n cao \u0111i\u1ec3m \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u h\u1ed1i ti\u1ebfc v\u1ec1 c\u00f4ng vi\u1ec7c kinh doanh tr\u1ea3 th\u1ea5p.<\/p>\nVi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u l\u1ecbch s\u1eed s\u1ebd gi\u00fap t\u00ednh to\u00e1n nhu c\u1ea7u kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c ti\u1ec1m n\u0103ng. C\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1edbi excel.<\/p>\n
Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, cung v\u00e0 c\u1ea7u l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o. Ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c<\/span> h\u00e0ng t\u1ed3n kho c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 t\u00ean c\u1ee7a tr\u00f2 ch\u01a1i \u0111\u1ec3 tham gia v\u00e0o c\u00e1c quy t\u1eafc qu\u1ea3n l\u00fd doanh thu.<\/p>\nChi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1<\/span> Ph\u00f2ng Kh\u00e1ch S\u1ea1n C\u1ea1nh Tranh<\/h2>\nH\u00e0ng gi\u1edd – v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p l\u00e0 h\u00e0ng ng\u00e0y – c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t khi c\u1ed1 g\u1eafng hi\u1ec3u v\u00e0 \u0111i tr\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\nKhi n\u00e0o h\u1ecd t\u0103ng gi\u00e1<\/span>? H\u1ecd gi\u1ea3m gi\u00e1<\/span> th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o? Gi\u00e1<\/span> c\u1ee7a b\u1ea1n c\u00f3 ngang b\u1eb1ng kh\u00f4ng? Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra kh\u00f4ng? Qu\u00e1 nhi\u1ec1u c\u00e2u h\u1ecfi. Qu\u00e1 \u00edt c\u00e2u tr\u1ea3 l\u1eddi. V\u00e0 qu\u00e1 \u00edt th\u1eddi gian.<\/p>\nL\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/span> qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 \u0111i tr\u01b0\u1edbc trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng ng\u00e0y nay? B\u1eb1ng c\u00e1ch theo d\u00f5i ch\u1eb7t ch\u1ebd \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\nTrong s\u1ed1 nh\u1eefng th\u1ee9 kh\u00e1c, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u00ean theo d\u00f5i gi\u00e1<\/span> ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y gi\u00e1<\/span> c\u1ee7a b\u1ea1n c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o v\u00e0 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi khi c\u1ea7n thi\u1ebft.<\/p>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u1edbi th\u00f4ng tin trong tay:<\/p>\n
1. Ph\u00f9 h\u1ee3p gi\u00e1 tr\u1ecb v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n
M\u1ed9t trong nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u0103ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n l\u00e0 b\u1eb1ng c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd v\u1ec1 gi\u00e1<\/span>.<\/p>\n\u0110\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1<\/span> ph\u00f2ng b\u1eb1ng m\u1ee9c gi\u00e1<\/span> v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1eb7t m\u1ed9t ph\u00f2ng kh\u00e1c \u1edf m\u1ee9c gi\u00e1<\/span> cao h\u01a1n m\u1ed9t ch\u00fat. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n thu h\u00fat nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm giao d\u1ecbch m\u00e0 kh\u00f4ng hy sinh c\u01a1 h\u1ed9i ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n m\u1ed9t ch\u00fat.<\/p>\nH\u00e3y nh\u1edb r\u1eb1ng gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra l\u00e0 \u0111i\u1ec3m ch\u00ednh \u1edf \u0111\u00e2y – so s\u00e1nh gi\u00e1 tr\u1ecb v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c \u0111\u01b0a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m cho ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n r\u1ebb h\u01a1n.<\/p>\n2. Ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3<\/h3>\n
Ti\u1ebfp t\u1ee5c v\u1edbi \u00fd t\u01b0\u1edfng gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 theo k\u1ecbp v\u00e0 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n
Khi b\u1ea1n nh\u1eadn th\u1ea5y \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 – c\u00f3 l\u1ebd l\u00e0 tr\u01b0\u1edbc m\u1ed9t s\u1ef1 ki\u1ec7n \u1edf khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n – h\u00e3y t\u00ecm hi\u1ec3u m\u1ee9c gi\u00e1<\/span> c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t gi\u00e1<\/span> c\u1ee7a b\u1ea1n \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 thu h\u00fat \u0111\u00e1m \u0111\u00f4ng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u1ef1c s\u1ef1 \u0111i tr\u01b0\u1edbc.<\/p>\nXem x\u00e9t chi ti\u1ebft c\u00e1c \u01b0u \u0111\u00e3i ph\u00f2ng. Ch\u00fang c\u00f3 bao g\u1ed3m b\u1eefa s\u00e1ng kh\u00f4ng? \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t c\u00f3 hi\u1ec7u l\u1ef1c trong bao nhi\u00eau \u0111\u00eam? C\u00f3 b\u1ea5t k\u1ef3 \u01b0u \u0111\u00e3i spa ho\u1eb7c nh\u00e0 h\u00e0ng n\u00e0o \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn kh\u00f4ng? H\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch th\u00eam m\u1ed9t ch\u00fat.<\/p>\n
Tuy nhi\u00ean, m\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o: b\u1ea1n ch\u1ec9 n\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y trong c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i ng\u1eafn \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb coi l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c gi\u1ea3m gi\u00e1<\/span> li\u00ean t\u1ee5c.<\/p>\n3. \u0110\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n
Theo d\u00f5i gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm c\u00e1c d\u1ea5u hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nhu c\u1ea7u \u0111ang t\u0103ng l\u00ean v\u00e0 h\u00e0ng t\u1ed3n kho \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u1ebft. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng ph\u00f9 h\u1ee3p.<\/p>\nV\u00ed d\u1ee5: khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n t\u0103ng gi\u00e1<\/span> c\u1ee7a h\u1ecd ho\u1eb7c b\u1ea1n nh\u1eadn th\u1ea5y ph\u00f2ng c\u1ee7a h\u1ecd b\u1ecb \u0111\u00f3ng c\u1eeda, h\u00e3y t\u0103ng gi\u00e1<\/span> ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng b\u1ecb m\u1ea5t doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n4. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng gi\u1eefa tu\u1ea7n<\/h3>\n
M\u1eb7c d\u00f9 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1<\/span> r\u1ea5t tuy\u1ec7t v\u1eddi, nh\u01b0ng ch\u00fang hi\u1ebfm khi b\u00e1n \u0111\u1ee7 \u0111\u1ec3 b\u00f9 \u0111\u1eafp doanh thu b\u1ecb gi\u1ea3m. Thay v\u00e0o \u0111\u00f3, h\u00e3y xem x\u00e9t gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 th\u00eam gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng gi\u1eefa tu\u1ea7n.<\/p>\nT\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c g\u00f3i \u0111\u1eb7c bi\u1ec7t cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung. H\u00e3y suy ngh\u0129 r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng gi\u1eefa tu\u1ea7n c\u1ee7a b\u1ea1n l\u00e0 ai. G\u1ea7n \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft v\u1ec1 vi\u1ec7c thu h\u00fat kh\u00e1ch gi\u1eefa tu\u1ea7n, v\u1edbi m\u1ed9t s\u1ed1 m\u1eb9o tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng doanh thu trong th\u1eddi gian y\u00ean t\u0129nh h\u01a1n. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng \u0111\u1ed1i v\u1edbi m\u1ed9t k\u1ef3 ngh\u1ec9 hai \u0111\u00eam, kh\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111i kho\u1ea3ng b\u1ed1n gi\u1edd l\u00e1i xe t\u1eeb v\u1ecb tr\u00ed kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n
M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tuy\u1ec7t v\u1eddi kh\u00e1c l\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111i\u1ec3m du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 g\u1eedi qu\u1ea3ng c\u00e1o ho\u1eb7c b\u00e0i x\u00e3 lu\u1eadn cho c\u00e1c t\u1edd b\u00e1o v\u00e0 trang web \u1edf c\u00e1c trung t\u00e2m d\u00e2n s\u1ed1 trong v\u00f9ng l\u00e2n c\u1eadn qu\u1ea3ng b\u00e1 c\u00e1c k\u1ef3 ngh\u1ec9 gi\u1eefa tu\u1ea7n bao g\u1ed3m c\u00e1c chuy\u1ebfn tham quan b\u1eb1ng xe bu\u00fdt, chuy\u1ebfn \u0111i n\u1ebfm th\u1eed r\u01b0\u1ee3u vang ho\u1eb7c m\u1ed9t bu\u1ed5i h\u00f2a nh\u1ea1c.<\/p>\n
5. B\u00e1n h\u00e0ng t\u1ed3n kho ph\u00fat ch\u00f3t b\u1ecb c\u0103ng th\u1eb3ng<\/h3>\n
D\u1eef li\u1ec7u t\u1eeb Hotels.com cho th\u1ea5y r\u1eb1ng 50% kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 \u0111\u1ec3 \u1edf l\u1ea1i ph\u00fat ch\u00f3t ho\u1eb7c ng\u00e0y h\u00f4m sau. Xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c kh\u00e1ch s\u1ea1n b\u00e1n nh\u1eefng ph\u00f2ng cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd, ngay \u0111\u1ebfn ph\u00fat cu\u1ed1i c\u00f9ng. B\u1eb1ng c\u00e1ch theo d\u00f5i gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n theo th\u1eddi gian th\u1ef1c, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1<\/span> \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng ph\u00f2ng cu\u1ed1i c\u00f9ng \u0111\u00f3 \u0111\u01b0\u1ee3c b\u00e1n m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1<\/span>.<\/p>\nC\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng qua m\u1ed9t h\u1ec7 th\u1ed1ng h\u00e0ng t\u1ed3n kho chung th\u00f4ng qua m\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh. K\u1ebft n\u1ed1i hai chi\u1ec1u li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o lu\u1ed3ng th\u00f4ng tin li\u00ean t\u1ee5c l\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n
M\u1eb9o b\u1ed5 sung:<\/i><\/p>\n
Hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c<\/p>\n
N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh – ho\u1eb7c khi b\u1ea1n l\u00e0m, s\u1ebd qu\u00e1 mu\u1ed9n \u0111\u1ec3 ph\u1ea3n \u1ee9ng theo c\u00e1ch t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\nC\u00f3 d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u tr\u1ef1c ti\u1ebfp tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n – cho d\u00f9 \u0111\u00f3 l\u00e0 t\u0103ng gi\u00e1<\/span> hay gi\u1ea3m gi\u00e1<\/span> v\u00e0 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span>” width=”1571″ height=”785″><\/p>\n
Lu\u00f4n C\u1eadp Nh\u1eadt Vi\u1ec7c T\u1ed1i \u01afu H\u00f3a \u0110\u1ecbnh Gi\u00e1<\/span> Kh\u00e1ch S\u1ea1n<\/h2>\nKh\u1ea3 n\u0103ng d\u1eebng l\u1ea1i v\u00e0 suy ngh\u0129, v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi th\u0103m d\u00f2, l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n t\u1ed1t nh\u1ea5t khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1<\/span> kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\nT\u1ed1i \u01b0u h\u00f3a c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, kh\u00e1m ph\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e2u h\u1ecfi b\u1ea1n n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> c\u1ee7a kh\u00e1ch s\u1ea1n m\u00ecnh:<\/i><\/p>\n1. Ch\u00fang ta c\u00f3 t\u00edch c\u1ef1c theo d\u00f5i gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng?<\/h3>\nTr\u01b0\u1edbc h\u1ebft, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd doanh thu, b\u1ea1n n\u00ean lu\u00f4n bi\u1ebft m\u1ee9c gi\u00e1<\/span> \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea1nh tranh trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n.<\/p>\n\u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch du l\u1ecbch h\u01a1n \u0111\u1ebfn c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.<\/p>\nB\u1ea1n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1<\/span> tr\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f2ng c\u1ee7a b\u1ea1n \u1edf c\u00f9ng m\u1ee9c gi\u00e1<\/span> v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, ho\u1eb7c th\u1eadm ch\u00ed cao h\u01a1n m\u1ed9t ch\u00fat.<\/p>\nTrong tr\u01b0\u1eddng h\u1ee3p nhu c\u1ea7u cao, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi cho ph\u00e9p b\u1ea1n ki\u1ebfm th\u00eam doanh thu.<\/p>\n
2. Ch\u00fang ta c\u00f3 ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng kh\u00f4ng?<\/h3>\n
Theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i thu h\u00fat kh\u00e1ch du l\u1ecbch.<\/p>\n
V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t l\u1ec5 h\u1ed9i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n bi\u1ebft r\u1eb1ng ph\u00f2ng kh\u00e1ch s\u1ea1n s\u1ebd b\u00e1n h\u1ebft, h\u00e3y t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u01b0\u1edbc cung c\u1ea5p cho kh\u00e1ch m\u1ee9c gi\u00e1<\/span> th\u1ea5p nh\u1ea5t trong th\u1ecb tr\u1ea5n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n b\u00e1n h\u1ebft ph\u00f2ng c\u1ee7a m\u00ecnh nhanh nh\u1ea5t c\u00f3 th\u1ec3, b\u1edfi v\u00ec b\u1ea1n c\u00f3 m\u1ee9c gi\u00e1<\/span> t\u1ed1t nh\u1ea5t hi\u1ec7n c\u00f3.<\/p>\nKhi<\/p>\n","protected":false},"excerpt":{"rendered":"
“`html Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu H\u00f3a \u0110\u1ec3 T\u0103ng Doanh Thu \u0110\u1ecbnh Ngh\u0129a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t quy tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448117"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 d\u1eef li\u1ec7u kinh doanh c\u1ee7a ri\u00eang m\u00ecnh. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd doanh thu t\u1eeb c\u00e1c \u0111\u1eb7t ph\u00f2ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m m\u1ed9t l\u1ea7n l\u00e0 xong.\n <\/p>\n
B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1eefu \u00edch \u0111\u1ec3 \u00e1p d\u1ee5ng t\u1ea1i c\u01a1 s\u1edf kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> l\u00e0 cung v\u00e0 c\u1ea7u. V\u00e0o m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c khi c\u00f3 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, nhu c\u1ea7u t\u0103ng cao d\u1eabn \u0111\u1ebfn gi\u00e1 ph\u00f2ng c\u0169ng t\u0103ng theo. Ng\u01b0\u1ee3c l\u1ea1i, v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m, gi\u00e1 c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n Tuy nhi\u00ean, gi\u00e1 ph\u00f2ng kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n xem x\u00e9t th\u00eam c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0:<\/p>\n \n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu t\u1ed1i \u01b0u. V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7, nhi\u1ec1u kh\u00e1ch s\u1ea1n hi\u1ec7n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu, s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c, t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng doanh thu.\n <\/p>\n Qu\u1ea3n l\u00fd doanh thu v\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ea5t ph\u1ee9c t\u1ea1p. N\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chuy\u00ean gia qu\u1ea3n l\u00fd doanh thu, n\u00f3 c\u00f3 v\u1ebb qu\u00e1 s\u1ee9c. S\u1ef1 c\u00e1m d\u1ed7 ch\u1ec9 nh\u00ecn v\u00e0o \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 kh\u00f3 c\u01b0\u1ee1ng l\u1ea1i. C\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft c\u00f3 xu h\u01b0\u1edbng v\u01b0\u1ee3t qua nhi\u1ec1u l\u0129nh v\u1ef1c bao g\u1ed3m c\u00f4ng ngh\u1ec7, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i ch\u00ednh, v.v., v\u00ec v\u1eady c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 b\u1ea1n \u0111ang bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c c\u01a1 s\u1edf v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n Gi\u00e1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 m\u1ed7i ng\u00e0y m\u00e0 \u0111\u00f4i khi m\u1ed7i gi\u1edd t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh nhanh nh\u1eb9n m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n \u0110\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 vi\u1ec7c thu \u0111\u01b0\u1ee3c doanh thu cao nh\u1ea5t c\u00f3 th\u1ec3 t\u1eeb m\u1ed7i ph\u00f2ng ri\u00eang l\u1ebb. \u0110\u1eebng ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u0103n ph\u00f2ng; h\u00e3y ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb n\u00f3 – kh\u00e1ch th\u01b0\u1eddng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat l\u1ee3i \u00edch b\u1ed5 sung.<\/p>\n C\u00f4ng su\u1ea5t ph\u00f2ng c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong c\u00e1ch b\u1ea1n \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh. R\u1ed1t cu\u1ed9c, m\u1ed9t ph\u00f2ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec, v\u00ec v\u1eady \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng th\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt t\u1ed1t h\u01a1n l\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u00ean t\u1eebng ph\u00f2ng. \u1ede m\u1ed9t v\u1ecb tr\u00ed c\u00f3 t\u00ednh c\u1ea1nh tranh cao, \u0111\u00f4i khi c\u1ea7n ph\u1ea3i thu h\u00fat kh\u00e1ch b\u1eb1ng gi\u00e1 th\u1ea5p h\u01a1n. \u00cdt nh\u1ea5t th\u00ec b\u1ea1n c\u0169ng c\u00f3 kh\u00e1ch v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n th\u00ec kh\u00f4ng.<\/p>\n Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u1ec3 t\u0103ng th\u00eam doanh thu t\u1eeb kh\u00e1ch th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n M\u1ed7i kh\u00e1ch s\u1ea1n c\u00f3 nh\u1eefng c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng<\/span> ri\u00eang t\u00f9y thu\u1ed9c v\u00e0o:<\/p>\n Th\u1eadt kh\u00f4ng may, kh\u00f4ng c\u00f3 m\u1ed9t k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3, v\u00ec v\u1eady l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong blog n\u00e0y n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh khi b\u1ea1n th\u1ea5y ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n Nh\u01b0 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n, c\u00f3 r\u1ea5t nhi\u1ec1u k\u1ef3 v\u1ecdng tu\u00e2n th\u1ee7 ph\u1ea3i tu\u00e2n theo, t\u00f9y thu\u1ed9c v\u00e0o lu\u1eadt ph\u00e1p \u0111\u1ecba ph\u01b0\u01a1ng, c\u0169ng nh\u01b0 c\u00e1c quy t\u1eafc do vi\u1ec7c c\u00f3 danh s\u00e1ch tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau \u00e1p \u0111\u1eb7t.<\/p>\n Kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t danh s\u00e1ch mang t\u00ednh quy \u0111\u1ecbnh v\u1ec1 “Nh\u1eefng \u0111i\u1ec1u B\u1ea1n Ph\u1ea3i L\u00e0m”, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh nh\u1ea5t qu\u00e1n c\u0169ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u00f4ng l\u1ec7 t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n T\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 c\u0169ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1eb7c bi\u1ec7t, v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi nhi\u1ec1u OTA v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chu\u1ea9n m\u1ef1c cho ng\u00e0nh. B\u1ea5t k\u1ec3 ph\u00f2ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf \u0111\u00e2u, kh\u00e1ch n\u00ean th\u1ea5y r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ee9c gi\u00e1 ti\u00eau chu\u1ea9n gi\u1ed1ng nhau.<\/p>\n T\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 cho ph\u00e9p kh\u00e1ch tin r\u1eb1ng h\u1ecd lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch l\u00e2u d\u00e0i v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n (t\u1ee9c l\u00e0 h\u1ecd kh\u00f4ng \u0111i mua s\u1eafm tr\u00ean OTA ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n).<\/p>\n X\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 thi\u1ebft l\u1eadp gi\u00e1 cho ph\u00f2ng c\u1ee7a b\u1ea1n trong c\u00e1c m\u00f9a c\u1ee5 th\u1ec3. B\u1ea1n s\u1ebd mu\u1ed1n v\u01b0\u1ee3t xa \u0111i\u1ec1u \u0111\u00f3 – t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu m\u00e0 b\u1ea1n t\u1ea1o ra tr\u00ean m\u1ed7i ph\u00f2ng v\u00e0 tr\u00ean m\u1ed7i kh\u00e1ch.<\/p>\n C\u00f3 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi n\u00ean xoay quanh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> c\u1ee7a b\u1ea1n:<\/p>\n H\u00e3y l\u1ea5y c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean l\u00e0m v\u00ed d\u1ee5. M\u1ed9t s\u1ed1 kh\u00e1ch nh\u1ea5t \u0111\u1ecbnh s\u1ebd th\u00edch ho\u1eb7c quen v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 th\u00edch ph\u00e2n t\u00edch chi ph\u00ed cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd theo ng\u00e0y, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 cho to\u00e0n b\u1ed9 k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd.<\/p>\n \u0110\u00e2y l\u00e0 n\u01a1i Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ecbnh gi\u00e1 H\u00e0ng ng\u00e0y<\/span> ho\u1eb7c \u0110\u1ed9 d\u00e0i L\u01b0u tr\u00fa<\/span> c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n \u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u1ed1 g\u1eafng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch h\u1ecfi:<\/p>\n \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 ph\u00f2ng<\/span> c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, t\u1ed1t h\u01a1n l\u00e0 n\u00ean xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sau khi b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 l\u1ee3i th\u1ebf v\u00e0 sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n V\u1edbi s\u1ef1 gia t\u0103ng t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb theo th\u1eddi gian th\u1ef1c, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> n\u0103ng \u0111\u1ed9ng nhi\u1ec1u t\u1ea7ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. V\u1edbi ki\u1ebfn th\u1ee9c tr\u01b0\u1edbc ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng:<\/p>\n C\u00f4ng ngh\u1ec7 c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn trong vi\u1ec7c thi\u1ebft l\u1eadp ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110\u1ecbnh gi\u00e1<\/span> v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecnh b\u00e1o kinh doanh<\/span> gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u trong vi\u1ec7c theo d\u00f5i th\u1ecb tr\u01b0\u1eddng, theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thu th\u1eadp d\u1eef li\u1ec7u, d\u1ef1 b\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng.<\/p>\n Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o cho b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o. M\u1ed7i c\u01a1 s\u1edf ph\u1ea3i xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh. M\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd doanh thu s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp.<\/p>\n Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn, m\u1ed7i c\u01a1 s\u1edf c\u00e1 nh\u00e2n s\u1ebd c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, nh\u01b0ng c\u00f3 nh\u1eefng th\u00f4ng l\u1ec7 ph\u1ed5 bi\u1ebfn trong to\u00e0n ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 \u0111a d\u1ea1ng t\u00f9y thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec b\u1ea1n t\u1eadp trung v\u00e0o.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y h\u1eefu \u00edch:<\/p>\n \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1eeb qu\u1ea3n tr\u1ecb, \u0111\u1ebfn d\u1ecdn d\u1eb9p, \u0111\u1ebfn \u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng<\/span>, v.v. Sau \u0111\u00f3, khi b\u1ea1n x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u1ee3i nhu\u1eadn b\u1ea1n mu\u1ed1n ki\u1ebfm, h\u00e3y th\u00eam m\u1ed9t kho\u1ea3n markup cho m\u1ed7i ph\u00f2ng.<\/p>\n Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (chi ph\u00ed kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch b\u1ea1n c\u00f3 ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n b\u00e1n) v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i (chi ph\u00ed thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch) c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn, v\u00ec v\u1eady danh s\u00e1ch c\u00e1c chi ph\u00ed c\u00f3 th\u1ec3 kh\u00e1 m\u1edf r\u1ed9ng nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n.<\/p>\n V\u00ec v\u1eady, n\u1ebfu chi ph\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi $10.000 m\u1ed7i th\u00e1ng, l\u1ee3i nhu\u1eadn b\u1ea1n th\u00eam v\u00e0o s\u1ebd cho b\u1ea1n m\u1ed9t t\u1ed5ng s\u1ed1 ti\u1ec1n. B\u1ea1n c\u00f3 th\u1ec3 chia con s\u1ed1 n\u00e0y cho s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n c\u00f3 th\u1ec3 cho thu\u00ea v\u00e0 \u0111\u1ecbnh gi\u00e1 cho ph\u00f9 h\u1ee3p.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u1ee3p l\u00fd v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng qu\u00e1 \u00fd th\u1ee9c v\u1ec1 c\u1ea1nh tranh.<\/p>\n Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn chi ph\u00ed c\u01a1 b\u1ea3n c\u1ee7a b\u1ea1n, h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng bi\u1ebft chi ph\u00ed m\u1edf m\u1ed9t ph\u00f2ng cho h\u1ecd l\u00e0 bao nhi\u00eau. H\u1ecd tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd ngh\u0129 r\u1eb1ng c\u0103n ph\u00f2ng \u0111\u00e1ng gi\u00e1. V\u00ec v\u1eady, gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a c\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cao h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed c\u1ee7a b\u1ea1n – ho\u1eb7c th\u1ea5p h\u01a1n.<\/p>\n Kh\u00e1ch quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i. Nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb m\u1ed1i li\u00ean h\u1ec7 h\u1ecd c\u1ea3m th\u1ea5y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Nh\u1eefng \u0111\u00e1nh gi\u00e1 khen ng\u1ee3i h\u1ee9a h\u1eb9n nh\u1eefng k\u1ef7 ni\u1ec7m tuy\u1ec7t v\u1eddi c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean. V\u00ec v\u1eady, m\u1eb7c d\u00f9 ph\u00f2ng c\u1ee7a b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn r\u1ea5t cao v\u00e0 r\u1ea5t linh ho\u1ea1t xung quanh nhu c\u1ea7u, tuy nhi\u00ean n\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3 n\u1ebfu nhu c\u1ea7u gi\u1ea3m ho\u1eb7c kh\u00e1ch h\u00e0ng nghi\u00ean c\u1ee9u r\u1ea5t nhi\u1ec1u v\u00e0 th\u1ea5y gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u \u1edf m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u01b0\u01a1ng t\u1ef1.<\/p>\n Kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd l\u00e0 kh\u00e1ch s\u1ea1n duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00ec v\u1eady n\u00ean xem nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m g\u00ec. Ho\u00e0n th\u00e0nh m\u1ed9t \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra m\u1ed9t \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n C\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u00ednh m\u1ed9t m\u1ee9c gi\u00e1 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u00e0 v\u1eabn th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u00ednh gi\u00e1 cao h\u01a1n v\u00ec \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t trong c\u00e1c khu v\u1ef1c c\u00f3 t\u00ednh c\u1ea1nh tranh cao, nh\u01b0ng h\u00e3y c\u1ea9n th\u1eadn \u0111\u1ec3 tr\u00e1nh c\u00e1c cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 ch\u1ec9 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n C\u00f3 l\u1ebd ph\u1ed5 bi\u1ebfn h\u01a1n l\u00e0 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, thay v\u00ec ch\u1ec9 g\u1eafn b\u00f3 v\u1edbi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n \u0110\u1ecbnh gi\u00e1<\/span> m\u1edf x\u00e1c \u0111\u1ecbnh s\u1ef1 linh ho\u1ea1t m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n c\u1ea7u c\u00f3 \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 c\u1ee7a h\u1ecd \u1edf c\u00e1c m\u1ee9c kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau m\u00e0 h\u1ecd giao d\u1ecbch. S\u1ef1 sang tr\u1ecdng c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n cao c\u1ea5p c\u00f3 th\u1ec3 th\u01b0\u1eddng thu h\u00fat kh\u00e1ch kh\u00f4ng c\u00f3 h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch, nh\u01b0ng trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng s\u1ebd gi\u1ea3m v\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho k\u1ef3 ngh\u1ec9.<\/p>\n M\u1eb7c d\u00f9 m\u1ee9c gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd th\u1ea5p h\u01a1n, nh\u01b0ng c\u00f4ng su\u1ea5t ph\u00f2ng s\u1ebd v\u1eabn \u1ed5n \u0111\u1ecbnh v\u00e0 doanh thu s\u1ebd ti\u1ebfp t\u1ee5c quay v\u00f2ng.<\/p>\n B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 ph\u00f2ng c\u1ee7a b\u1ea1n cao h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng trong khi c\u0169ng cung c\u1ea5p nhi\u1ec1u ph\u1ea7n b\u1ed5 sung h\u01a1n trong g\u00f3i c\u01a1 b\u1ea3n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra \u1ea3o gi\u00e1c r\u1eb1ng kh\u00e1ch s\u1ea1n cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m cao c\u1ea5p t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 ch\u1ec9 gi\u00e1 th\u1ea5p.<\/p>\n B\u1ea5t k\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ai, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n mu\u1ed1n c\u1ea3m th\u1ea5y h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i t\u1ed1t, v\u00e0 v\u1edbi r\u1ea5t nhi\u1ec1u OTA, trang web so s\u00e1nh gi\u00e1 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> kh\u00e1c c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh, ‘minh b\u1ea1ch’ \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e2n nh\u1eafc c\u1ed1t l\u00f5i cho b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> n\u00e0o.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5.<\/p>\n Nghi\u00ean c\u1ee9u c\u1ee7a SalesCycle ti\u1ebft l\u1ed9 r\u1eb1ng nhi\u1ec1u kh\u00e1ch du l\u1ecbch t\u1eeb b\u1ecf vi\u1ec7c \u0111\u1eb7t ph\u00f2ng khi th\u1ea5y t\u1ed5ng gi\u00e1, v\u1edbi 39% cho bi\u1ebft h\u1ecd v\u1eabn \u0111ang nghi\u00ean c\u1ee9u. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, chu\u1ed7i kh\u00e1ch s\u1ea1n Shire Inns c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t t\u00ednh n\u0103ng so s\u00e1nh gi\u00e1 tr\u00ean trang web c\u1ee7a m\u00ecnh, cho ph\u00e9p kh\u00e1ch so s\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1edbn (OTA).<\/p>\n M\u1eb7c d\u00f9 c\u00f3 v\u1ebb r\u1ee7i ro, nh\u01b0ng \u0111\u1ed9ng th\u00e1i n\u00e0y th\u1eeba nh\u1eadn mong mu\u1ed1n c\u1ee7a kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1ea1i l\u00e0 mua s\u1eafm xung quanh trong khi \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch kh\u00e1ch ti\u1ec1m n\u0103ng \u1edf l\u1ea1i tr\u00ean trang web c\u1ee7a Shire Inns v\u00e0, m\u1ed9t khi h\u1ecd kh\u00e1m ph\u00e1 ra r\u1eb1ng h\u1ecd \u0111ang<\/i> nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i tuy\u1ec7t v\u1eddi, \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua h\u1ecd (thay v\u00ec b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o kh\u00e1c m\u00e0 t\u00ecm ki\u1ebfm tr\u00ean Google c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 cu\u1ed1i c\u00f9ng \u0111\u01b0a h\u1ecd \u0111\u1ebfn).<\/p>\n K\u1ebft qu\u1ea3 l\u00e0 g\u00ec? Shire \u0111\u00e3 tr\u1ea3i qua m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y \u0111\u00e1ng ch\u00fa \u00fd trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n c\u1ee7a h\u1ecd th\u00f4ng qua \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1ch cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n: gi\u00e1<\/span> c\u1ea3 d\u1ec5 d\u00e0ng truy c\u1eadp, c\u00f3 s\u1eb5n v\u00e0 minh b\u1ea1ch.<\/p>\n \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u00f9a ch\u1eadm \u0111\u1ec3 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 c\u01a1 b\u1ea3n. Doanh thu c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c trong kh\u00e1ch s\u1ea1n.<\/p>\n Cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau cho c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau. V\u00ed d\u1ee5: ‘gi\u00e1 gia \u0111\u00ecnh’<\/p>\n Khi nhu c\u1ea7u l\u1edbn h\u01a1n cung, c\u00f3 th\u1ec3 gi\u00fap th\u1ef1c hi\u1ec7n m\u1ed9t quy t\u1eafc n\u01a1i kh\u00e1ch ‘b\u1eaft bu\u1ed9c’ ph\u1ea3i \u1edf l\u1ea1i m\u1ed9t s\u1ed1 ng\u00e0y t\u1ed1i thi\u1ec3u. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, gi\u00e1 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n \u0110\u1ecbnh gi\u00e1<\/span> h\u00e0ng ng\u00e0y ho\u1eb7c “\u0111\u1ecbnh gi\u00e1<\/span> n\u0103ng \u0111\u1ed9ng” l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c<\/span> trong \u0111\u00f3 m\u1ed9t kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a m\u00ecnh h\u00e0ng ng\u00e0y, thay \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 cung v\u00e0 c\u1ea7u (c\u1ea3 d\u1ef1 b\u00e1o v\u00e0 th\u1ef1c t\u1ebf). \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn h\u01a1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c<\/span> n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a – \u0111\u1ecbnh gi\u00e1<\/span> h\u00e0ng ng\u00e0y th\u1ee7 c\u00f4ng \u043e\u0431\u0440\u0435\u0447\u0435\u043d\u0430 th\u1ea5t b\u1ea1i khi c\u00f3 h\u00e0ng tr\u0103m (ho\u1eb7c h\u00e0ng ngh\u00ecn) thay \u0111\u1ed5i gi\u00e1<\/span> c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i tr\u01b0\u1edbc tr\u00f2 ch\u01a1i.<\/p>\n D\u1ef1a tr\u00ean gi\u00e1<\/span> c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh v\u00e0 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n \u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 r\u1ebb nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y l\u01b0u \u00fd v\u1ec1 c\u00e1ch kh\u00e1ch du l\u1ecbch s\u1ebd nh\u1eadn th\u1ee9c kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n – b\u1ea1n c\u1ea7n gi\u1eef l\u1ea1i c\u01a1 h\u1ed9i b\u00e1n v\u1edbi gi\u00e1<\/span> cao h\u01a1n.<\/p>\n \u0110\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong s\u1ed1 nh\u1eefng kh\u00e1ch s\u1ea1n \u0111\u1eaft nh\u1ea5t. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1<\/span> th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t, tuy nhi\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng l\u00fd do t\u1ea1i sao h\u1ecd s\u1ebd tr\u1ea3 nhi\u1ec1u h\u01a1n cho vi\u1ec7c \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n H\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch nh\u1ea5t m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 c\u1ed1 g\u1eafng theo k\u1ecbp c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a h\u1ecd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng si\u00eau c\u1ea1nh tranh. Ng\u00e0nh du l\u1ecbch n\u0103ng \u0111\u1ed9ng \u0111\u1ebfn m\u1ee9c ch\u1ec9 trong v\u00e0i th\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.<\/p>\n C\u00e1c s\u1ed1 li\u1ec7u b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh v\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c gi\u00e1<\/span> trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR) v\u00e0 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR) b\u1eb1ng c\u00e1ch so s\u00e1nh m\u1ee9c gi\u00e1<\/span> t\u1ed1i thi\u1ec3u\/t\u1ed1i \u0111a tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n v\u1edbi m\u1ee9c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1ef1a tr\u00ean \u0111\u1ed9 d\u00e0i l\u01b0u tr\u00fa (LOS).<\/p>\n \u00c1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean chi ph\u00ed s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra chi ph\u00ed c\u1ee7a m\u1ed7i ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd ho\u1eb7c n\u00ean l\u00e0 bao nhi\u00eau.<\/p>\n \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 t\u00ednh to\u00e1n. B\u1ea1n c\u1ea7n c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u00e0 chia n\u00f3 cho s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n c\u00f3 \u0111\u1ec3 b\u00e1n. \u0110i\u1ec1u n\u00e0y s\u1ebd cho b\u1ea1n m\u1ed9t con s\u1ed1 trung b\u00ecnh cho m\u1ed7i ph\u00f2ng, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean t\u00ednh ph\u00ed \u00edt nh\u1ea5t b\u1eb1ng \u0111\u00f3 \u0111\u1ec3 h\u00f2a v\u1ed1n.<\/p>\n L\u00fd do n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p l\u00e0 v\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 r\u1ea5t nhi\u1ec1u chi ph\u00ed, m\u1ed9t s\u1ed1 c\u1ed1 \u0111\u1ecbnh v\u00e0 m\u1ed9t s\u1ed1 bi\u1ebfn \u0111\u1ed5i. T\u1ed5ng h\u1ee3p danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t ch\u00fat th\u1eddi gian.<\/p>\n Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 thu\u1ebf, ti\u1ec1n l\u01b0\u01a1ng nh\u00e2n vi\u00ean, ti\u1ec7n \u00edch v\u00e0 b\u1ea3o tr\u00ec. Ch\u00fang \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh v\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch b\u1ea1n c\u00f3 t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang.<\/p>\n Ch\u00fang bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, v\u1eadt t\u01b0 v\u00e0 ti\u1ec7n nghi. Ch\u00fang c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch b\u1ea1n c\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u00fang.<\/p>\n V\u00ed d\u1ee5, n\u1ebfu chi ph\u00ed c\u1ed1 \u0111\u1ecbnh b\u1eb1ng $5.000 v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 $50 cho m\u1ed7i kh\u00e1ch\/ph\u00f2ng. V\u1edbi 40 ph\u00f2ng, chi ph\u00ed trung b\u00ecnh l\u00e0 kho\u1ea3ng $150. \u0110\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn, b\u1ea1n c\u1ea7n \u0111\u1eb7t gi\u00e1<\/span> c\u1ee7a m\u00ecnh cao h\u01a1n, gi\u1ea3m chi ph\u00ed ho\u1eb7c t\u1ea1o ra doanh thu b\u1ed5 sung t\u1eeb kh\u00e1ch th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\n Nhu c\u1ea7u kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1ed1i \u0111a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng kh\u00f4ng gi\u1edbi h\u1ea1n d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi h\u00e0ng t\u1ed3n kho v\u1eadt l\u00fd th\u1ef1c t\u1ebf. \u0110\u00f3 l\u00e0 t\u1ed5ng nhu c\u1ea7u c\u1ee7a b\u1ea1n cho m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3 b\u1ea5t k\u1ec3 c\u00f4ng su\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh khi nhu c\u1ea7u kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c v\u01b0\u1ee3t qu\u00e1 c\u00f4ng su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c<\/span> qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u00ednh to\u00e1n Gi\u00e1 tr\u1ecb Ph\u00f2ng Cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n cho m\u1ed9t s\u1ed1 ng\u00e0y nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf th\u1eddi gian l\u01b0u tr\u00fa. Khi c\u00e1c giai \u0111o\u1ea1n cao \u0111i\u1ec3m \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u h\u1ed1i ti\u1ebfc v\u1ec1 c\u00f4ng vi\u1ec7c kinh doanh tr\u1ea3 th\u1ea5p.<\/p>\n Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u l\u1ecbch s\u1eed s\u1ebd gi\u00fap t\u00ednh to\u00e1n nhu c\u1ea7u kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c ti\u1ec1m n\u0103ng. C\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1edbi excel.<\/p>\n Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, cung v\u00e0 c\u1ea7u l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o. Ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c<\/span> h\u00e0ng t\u1ed3n kho c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 t\u00ean c\u1ee7a tr\u00f2 ch\u01a1i \u0111\u1ec3 tham gia v\u00e0o c\u00e1c quy t\u1eafc qu\u1ea3n l\u00fd doanh thu.<\/p>\n H\u00e0ng gi\u1edd – v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p l\u00e0 h\u00e0ng ng\u00e0y – c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t khi c\u1ed1 g\u1eafng hi\u1ec3u v\u00e0 \u0111i tr\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n Khi n\u00e0o h\u1ecd t\u0103ng gi\u00e1<\/span>? H\u1ecd gi\u1ea3m gi\u00e1<\/span> th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o? Gi\u00e1<\/span> c\u1ee7a b\u1ea1n c\u00f3 ngang b\u1eb1ng kh\u00f4ng? Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra kh\u00f4ng? Qu\u00e1 nhi\u1ec1u c\u00e2u h\u1ecfi. Qu\u00e1 \u00edt c\u00e2u tr\u1ea3 l\u1eddi. V\u00e0 qu\u00e1 \u00edt th\u1eddi gian.<\/p>\n L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/span> qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 \u0111i tr\u01b0\u1edbc trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng ng\u00e0y nay? B\u1eb1ng c\u00e1ch theo d\u00f5i ch\u1eb7t ch\u1ebd \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n Trong s\u1ed1 nh\u1eefng th\u1ee9 kh\u00e1c, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u00ean theo d\u00f5i gi\u00e1<\/span> ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y gi\u00e1<\/span> c\u1ee7a b\u1ea1n c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o v\u00e0 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi khi c\u1ea7n thi\u1ebft.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u1edbi th\u00f4ng tin trong tay:<\/p>\n M\u1ed9t trong nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u0103ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n l\u00e0 b\u1eb1ng c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd v\u1ec1 gi\u00e1<\/span>.<\/p>\n \u0110\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1<\/span> ph\u00f2ng b\u1eb1ng m\u1ee9c gi\u00e1<\/span> v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1eb7t m\u1ed9t ph\u00f2ng kh\u00e1c \u1edf m\u1ee9c gi\u00e1<\/span> cao h\u01a1n m\u1ed9t ch\u00fat. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n thu h\u00fat nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm giao d\u1ecbch m\u00e0 kh\u00f4ng hy sinh c\u01a1 h\u1ed9i ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n H\u00e3y nh\u1edb r\u1eb1ng gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra l\u00e0 \u0111i\u1ec3m ch\u00ednh \u1edf \u0111\u00e2y – so s\u00e1nh gi\u00e1 tr\u1ecb v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c \u0111\u01b0a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m cho ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n r\u1ebb h\u01a1n.<\/p>\n Ti\u1ebfp t\u1ee5c v\u1edbi \u00fd t\u01b0\u1edfng gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 theo k\u1ecbp v\u00e0 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n Khi b\u1ea1n nh\u1eadn th\u1ea5y \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 – c\u00f3 l\u1ebd l\u00e0 tr\u01b0\u1edbc m\u1ed9t s\u1ef1 ki\u1ec7n \u1edf khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n – h\u00e3y t\u00ecm hi\u1ec3u m\u1ee9c gi\u00e1<\/span> c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t gi\u00e1<\/span> c\u1ee7a b\u1ea1n \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 thu h\u00fat \u0111\u00e1m \u0111\u00f4ng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u1ef1c s\u1ef1 \u0111i tr\u01b0\u1edbc.<\/p>\n Xem x\u00e9t chi ti\u1ebft c\u00e1c \u01b0u \u0111\u00e3i ph\u00f2ng. Ch\u00fang c\u00f3 bao g\u1ed3m b\u1eefa s\u00e1ng kh\u00f4ng? \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t c\u00f3 hi\u1ec7u l\u1ef1c trong bao nhi\u00eau \u0111\u00eam? C\u00f3 b\u1ea5t k\u1ef3 \u01b0u \u0111\u00e3i spa ho\u1eb7c nh\u00e0 h\u00e0ng n\u00e0o \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn kh\u00f4ng? H\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch th\u00eam m\u1ed9t ch\u00fat.<\/p>\n Tuy nhi\u00ean, m\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o: b\u1ea1n ch\u1ec9 n\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y trong c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i ng\u1eafn \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb coi l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c gi\u1ea3m gi\u00e1<\/span> li\u00ean t\u1ee5c.<\/p>\n Theo d\u00f5i gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm c\u00e1c d\u1ea5u hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nhu c\u1ea7u \u0111ang t\u0103ng l\u00ean v\u00e0 h\u00e0ng t\u1ed3n kho \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u1ebft. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng ph\u00f9 h\u1ee3p.<\/p>\n V\u00ed d\u1ee5: khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n t\u0103ng gi\u00e1<\/span> c\u1ee7a h\u1ecd ho\u1eb7c b\u1ea1n nh\u1eadn th\u1ea5y ph\u00f2ng c\u1ee7a h\u1ecd b\u1ecb \u0111\u00f3ng c\u1eeda, h\u00e3y t\u0103ng gi\u00e1<\/span> ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng b\u1ecb m\u1ea5t doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n M\u1eb7c d\u00f9 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1<\/span> r\u1ea5t tuy\u1ec7t v\u1eddi, nh\u01b0ng ch\u00fang hi\u1ebfm khi b\u00e1n \u0111\u1ee7 \u0111\u1ec3 b\u00f9 \u0111\u1eafp doanh thu b\u1ecb gi\u1ea3m. Thay v\u00e0o \u0111\u00f3, h\u00e3y xem x\u00e9t gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 th\u00eam gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng gi\u1eefa tu\u1ea7n.<\/p>\n T\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c g\u00f3i \u0111\u1eb7c bi\u1ec7t cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung. H\u00e3y suy ngh\u0129 r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng gi\u1eefa tu\u1ea7n c\u1ee7a b\u1ea1n l\u00e0 ai. G\u1ea7n \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft v\u1ec1 vi\u1ec7c thu h\u00fat kh\u00e1ch gi\u1eefa tu\u1ea7n, v\u1edbi m\u1ed9t s\u1ed1 m\u1eb9o tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng doanh thu trong th\u1eddi gian y\u00ean t\u0129nh h\u01a1n. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng \u0111\u1ed1i v\u1edbi m\u1ed9t k\u1ef3 ngh\u1ec9 hai \u0111\u00eam, kh\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111i kho\u1ea3ng b\u1ed1n gi\u1edd l\u00e1i xe t\u1eeb v\u1ecb tr\u00ed kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tuy\u1ec7t v\u1eddi kh\u00e1c l\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111i\u1ec3m du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 g\u1eedi qu\u1ea3ng c\u00e1o ho\u1eb7c b\u00e0i x\u00e3 lu\u1eadn cho c\u00e1c t\u1edd b\u00e1o v\u00e0 trang web \u1edf c\u00e1c trung t\u00e2m d\u00e2n s\u1ed1 trong v\u00f9ng l\u00e2n c\u1eadn qu\u1ea3ng b\u00e1 c\u00e1c k\u1ef3 ngh\u1ec9 gi\u1eefa tu\u1ea7n bao g\u1ed3m c\u00e1c chuy\u1ebfn tham quan b\u1eb1ng xe bu\u00fdt, chuy\u1ebfn \u0111i n\u1ebfm th\u1eed r\u01b0\u1ee3u vang ho\u1eb7c m\u1ed9t bu\u1ed5i h\u00f2a nh\u1ea1c.<\/p>\n D\u1eef li\u1ec7u t\u1eeb Hotels.com cho th\u1ea5y r\u1eb1ng 50% kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 \u0111\u1ec3 \u1edf l\u1ea1i ph\u00fat ch\u00f3t ho\u1eb7c ng\u00e0y h\u00f4m sau. Xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c kh\u00e1ch s\u1ea1n b\u00e1n nh\u1eefng ph\u00f2ng cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd, ngay \u0111\u1ebfn ph\u00fat cu\u1ed1i c\u00f9ng. B\u1eb1ng c\u00e1ch theo d\u00f5i gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n theo th\u1eddi gian th\u1ef1c, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1<\/span> \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng ph\u00f2ng cu\u1ed1i c\u00f9ng \u0111\u00f3 \u0111\u01b0\u1ee3c b\u00e1n m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1<\/span>.<\/p>\n C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng qua m\u1ed9t h\u1ec7 th\u1ed1ng h\u00e0ng t\u1ed3n kho chung th\u00f4ng qua m\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh. K\u1ebft n\u1ed1i hai chi\u1ec1u li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o lu\u1ed3ng th\u00f4ng tin li\u00ean t\u1ee5c l\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n M\u1eb9o b\u1ed5 sung:<\/i><\/p>\n Hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c<\/p>\n N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh – ho\u1eb7c khi b\u1ea1n l\u00e0m, s\u1ebd qu\u00e1 mu\u1ed9n \u0111\u1ec3 ph\u1ea3n \u1ee9ng theo c\u00e1ch t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n C\u00f3 d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u tr\u1ef1c ti\u1ebfp tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n – cho d\u00f9 \u0111\u00f3 l\u00e0 t\u0103ng gi\u00e1<\/span> hay gi\u1ea3m gi\u00e1<\/span> v\u00e0 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n Kh\u1ea3 n\u0103ng d\u1eebng l\u1ea1i v\u00e0 suy ngh\u0129, v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi th\u0103m d\u00f2, l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n t\u1ed1t nh\u1ea5t khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1<\/span> kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n T\u1ed1i \u01b0u h\u00f3a c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, kh\u00e1m ph\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e2u h\u1ecfi b\u1ea1n n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/span> c\u1ee7a kh\u00e1ch s\u1ea1n m\u00ecnh:<\/i><\/p>\n Tr\u01b0\u1edbc h\u1ebft, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd doanh thu, b\u1ea1n n\u00ean lu\u00f4n bi\u1ebft m\u1ee9c gi\u00e1<\/span> \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea1nh tranh trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n.<\/p>\n \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch du l\u1ecbch h\u01a1n \u0111\u1ebfn c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.<\/p>\n B\u1ea1n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1<\/span> tr\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1<\/span> ph\u00f2ng c\u1ee7a b\u1ea1n \u1edf c\u00f9ng m\u1ee9c gi\u00e1<\/span> v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, ho\u1eb7c th\u1eadm ch\u00ed cao h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n Trong tr\u01b0\u1eddng h\u1ee3p nhu c\u1ea7u cao, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi cho ph\u00e9p b\u1ea1n ki\u1ebfm th\u00eam doanh thu.<\/p>\n Theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i thu h\u00fat kh\u00e1ch du l\u1ecbch.<\/p>\n V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t l\u1ec5 h\u1ed9i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n bi\u1ebft r\u1eb1ng ph\u00f2ng kh\u00e1ch s\u1ea1n s\u1ebd b\u00e1n h\u1ebft, h\u00e3y t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u01b0\u1edbc cung c\u1ea5p cho kh\u00e1ch m\u1ee9c gi\u00e1<\/span> th\u1ea5p nh\u1ea5t trong th\u1ecb tr\u1ea5n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n b\u00e1n h\u1ebft ph\u00f2ng c\u1ee7a m\u00ecnh nhanh nh\u1ea5t c\u00f3 th\u1ec3, b\u1edfi v\u00ec b\u1ea1n c\u00f3 m\u1ee9c gi\u00e1<\/span> t\u1ed1t nh\u1ea5t hi\u1ec7n c\u00f3.<\/p>\n Khi<\/p>\n","protected":false},"excerpt":{"rendered":" “`html Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu H\u00f3a \u0110\u1ec3 T\u0103ng Doanh Thu \u0110\u1ecbnh Ngh\u0129a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t quy tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb […]<\/p>\n","protected":false},"author":1,"featured_media":448105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448117"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448105"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}C\u00e1ch Th\u1ee9c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span> Ho\u1ea1t \u0110\u1ed9ng<\/h2>\n
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Hi\u1ec3u R\u00f5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Ph\u00f2ng<\/span> T\u1ea1i Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n
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Tu\u00e2n Th\u1ee7 \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span> \u0110\u1ec3 Tu\u00e2n Th\u1ee7<\/h2>\n
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X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n
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chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span>” width=”781″ height=”525″><\/p>\n
V\u00ed D\u1ee5 V\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n
1. \u0110\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean chi ph\u00ed<\/h3>\n
2. \u0110\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng<\/h3>\n
3. \u0110\u1ecbnh gi\u00e1<\/span> d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n
4. \u0110\u1ecbnh gi\u00e1<\/span> m\u1edf<\/h3>\n
5. \u0110\u1ecbnh gi\u00e1<\/span> gi\u00e1 tr\u1ecb gia t\u0103ng<\/h3>\n
6. \u0110\u1ecbnh gi\u00e1<\/span> minh b\u1ea1ch<\/h3>\n
7. \u0110\u1ecbnh gi\u00e1<\/span> gi\u1ea3m gi\u00e1<\/h3>\n
8. Gi\u00e1 tr\u00ean m\u1ed7i ph\u00e2n kh\u00fac<\/h3>\n
9. \u0110\u1ecbnh gi\u00e1<\/span> \u0111\u1ed9 d\u00e0i l\u01b0u tr\u00fa<\/h3>\n
10. \u0110\u1ecbnh gi\u00e1<\/span> h\u00e0ng ng\u00e0y<\/h3>\n
11. \u0110\u1ecbnh gi\u00e1<\/span> v\u1ecb tr\u00ed<\/h3>\n
12. \u0110\u1ecbnh gi\u00e1<\/span> x\u00e2m nh\u1eadp<\/h3>\n
13. H\u1edbt v\u00e1ng<\/h3>\n
M\u00e1y T\u00ednh \u0110\u1ecbnh Gi\u00e1<\/span> Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/h2>\n
Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh<\/h3>\n
Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i<\/h3>\n
Nhu C\u1ea7u Kh\u00f4ng B\u1ecb R\u00e0ng Bu\u1ed9c Trong \u0110\u1ecbnh Gi\u00e1<\/span> Kh\u00e1ch S\u1ea1n<\/h2>\n
Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1<\/span> Ph\u00f2ng Kh\u00e1ch S\u1ea1n C\u1ea1nh Tranh<\/h2>\n
1. Ph\u00f9 h\u1ee3p gi\u00e1 tr\u1ecb v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n
2. Ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3<\/h3>\n
3. \u0110\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n
4. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng gi\u1eefa tu\u1ea7n<\/h3>\n
5. B\u00e1n h\u00e0ng t\u1ed3n kho ph\u00fat ch\u00f3t b\u1ecb c\u0103ng th\u1eb3ng<\/h3>\n
\u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span>” width=”1571″ height=”785″><\/p>\n
Lu\u00f4n C\u1eadp Nh\u1eadt Vi\u1ec7c T\u1ed1i \u01afu H\u00f3a \u0110\u1ecbnh Gi\u00e1<\/span> Kh\u00e1ch S\u1ea1n<\/h2>\n
1. Ch\u00fang ta c\u00f3 t\u00edch c\u1ef1c theo d\u00f5i gi\u00e1<\/span> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng?<\/h3>\n
2. Ch\u00fang ta c\u00f3 ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng kh\u00f4ng?<\/h3>\n