{"id":448051,"date":"2025-03-07T02:58:43","date_gmt":"2025-03-07T02:58:43","guid":{"rendered":"https:\/\/otavietnam.com\/revpar-la-gi-cong-thuc-tinh-va-cach-tang-doanh-thu-phong-khach-san\/"},"modified":"2025-03-07T02:58:43","modified_gmt":"2025-03-07T02:58:43","slug":"revpar-la-gi-cong-thuc-tinh-va-cach-tang-doanh-thu-phong-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/revpar-la-gi-cong-thuc-tinh-va-cach-tang-doanh-thu-phong-khach-san\/","title":{"rendered":"RevPAR l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh v\u00e0 c\u00e1ch t\u0103ng doanh thu ph\u00f2ng kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

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T\u00ecm hi\u1ec3u v\u1ec1 RevPAR (Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n): C\u00f4ng th\u1ee9c v\u00e0 V\u00ed d\u1ee5<\/h1>\n

RevPAR l\u00e0 g\u00ec?<\/h2>\n
\n RevPAR<\/span><\/underline> (Revenue Per Available Room) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n ph\u00f2ng v\u00e0 doanh thu t\u1ea1o ra t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u00f3. S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c t\u00ednh trong RevPAR bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa t\u1ea1i m\u1ed9t c\u01a1 s\u1edf, nh\u01b0 ph\u00f2ng ti\u00eau chu\u1ea9n, cabin, c\u0103n h\u1ed9, bi\u1ec7t th\u1ef1, v.v.\n <\/p>\n
\n RevPAR<\/span><\/underline> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n” v\u00e0 \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb b\u1eb1ng m\u1ed9t con s\u1ed1 ti\u1ec1n t\u1ec7. RevPAR t\u0103ng cho th\u1ea5y r\u1eb1ng gi\u00e1 ph\u00f2ng trung b\u00ecnh, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ho\u1eb7c c\u1ea3 hai \u0111\u1ec1u \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng.\n <\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a RevPAR trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h3>\n
\n RevPAR<\/span><\/underline> gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 gi\u00e1 ph\u00f2ng trung b\u00ecnh, cung c\u1ea5p cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 l\u1ee3i nhu\u1eadn c\u1ee7a c\u01a1 s\u1edf kinh doanh v\u00e0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 n\u1ed7 l\u1ef1c b\u00e1n ph\u00f2ng.\n <\/p>\n
\n Xem x\u00e9t RevPAR<\/span><\/underline> c\u00f9ng v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh kh\u00e1c (KPI) s\u1ebd cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c ti\u1ec1m n\u0103ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111ang tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.\n <\/p>\n
\n Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 RevPAR<\/span><\/underline>, c\u00e1ch t\u00ednh to\u00e1n v\u00e0 nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng n\u00f3 t\u1ea1i c\u01a1 s\u1edf c\u1ee7a m\u00ecnh, bao g\u1ed3m c\u1ea3 vai tr\u00f2 quan tr\u1ecdng m\u00e0 ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng trong vi\u1ec7c h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn.\n <\/p>\n

T\u1ea1i sao t\u00ednh to\u00e1n RevPAR l\u1ea1i quan tr\u1ecdng?<\/h2>\n
\n T\u00ednh to\u00e1n RevPAR<\/span><\/underline> r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n. Ch\u1ec9 s\u1ed1 “Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n” k\u1ebft h\u1ee3p hai y\u1ebfu t\u1ed1 quan tr\u1ecdng: t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u00e0 gi\u00e1 trung b\u00ecnh cho c\u00e1c ph\u00f2ng \u0111\u00f3.\n <\/p>\n
\n B\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n RevPAR<\/span><\/underline>, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 vi\u1ec7c l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u00e0 t\u1ea1o doanh thu t\u1eeb ch\u00fang. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00f4 gi\u00e1 \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u00ednh th\u1eddi v\u1ee5 v\u00e0 h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch.\n <\/p>\n
\n V\u00ed d\u1ee5: s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u1ed9t ng\u1ed9t v\u1ec1 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n c\u00f3 th\u1ec3 cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh gia t\u0103ng, nhu c\u1ea7u c\u1ea3i t\u1ea1o c\u01a1 s\u1edf ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ef1 gia t\u0103ng c\u00f3 th\u1ec3 bi\u1ec3u th\u1ecb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng ho\u1eb7c s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c n\u00e2ng c\u1ea5p g\u1ea7n \u0111\u00e2y.\n <\/p>\n
\n T\u00ednh to\u00e1n RevPAR<\/span><\/underline> l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t tuy\u1ec7t v\u1eddi. N\u00f3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c l\u0129nh v\u1ef1c th\u00e0nh c\u00f4ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd ho\u1eb7c \u0111\u1ed5i m\u1edbi. B\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 n\u00e0y, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u1ee7 \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd lu\u00f4n \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc trong b\u1ed1i c\u1ea3nh kh\u00e1ch s\u1ea1n kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.\n <\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh RevPAR l\u00e0 g\u00ec?<\/h2>\n
\n C\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh RevPAR<\/span><\/underline> l\u00e0 t\u1ed5ng doanh thu ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n chia cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n:\n <\/p>\n
RevPAR = T\u1ed5ng doanh thu ph\u00f2ng \/ T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n<\/strong><\/p>\n
\n Ngo\u00e0i ra, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng gi\u00e1 ph\u00f2ng trung b\u00ecnh c\u1ee7a kh\u00e1ch s\u1ea1n nh\u00e2n v\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y:\n <\/p>\n
RevPAR = Gi\u00e1 ph\u00f2ng trung b\u00ecnh (ADR) \u00d7 T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y<\/strong><\/p>\n
\n C\u1ea3 hai c\u00e1ch t\u00ednh \u0111\u1ec1u cho k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c nh\u01b0 nhau, n\u00f3 ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 li\u1ec7u b\u1ea1n l\u00e0m vi\u1ec7c trong b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o.\n <\/p>\n
\n \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 trong b\u1ed1i c\u1ea3nh c\u1ee7a RevPAR<\/span><\/underline>, thu\u1eadt ng\u1eef “ph\u00f2ng c\u00f3 s\u1eb5n” li\u00ean quan \u0111\u1ebfn t\u1ed5ng s\u1ed1 \u0111\u01a1n v\u1ecb hi\u1ec7n c\u00f3 trong c\u01a1 s\u1edf. N\u00f3 l\u00e0 t\u1ed5ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ph\u00f2ng bao g\u1ed3m ph\u00f2ng suite, studio, cabin, bi\u1ec7t th\u1ef1, c\u0103n h\u1ed9; t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa trong c\u01a1 s\u1edf. Ph\u00f2ng c\u00f3 s\u1eb5n trong b\u1ed1i c\u1ea3nh n\u00e0y l\u00e0 m\u1ed9t con s\u1ed1 c\u1ed1 \u0111\u1ecbnh kh\u00f4ng thay \u0111\u1ed5i d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n v\u00e0o b\u1ea5t k\u1ef3 ng\u00e0y n\u00e0o.\n <\/p>\n

C\u00e1ch t\u00ednh RevPAR trong kh\u00e1ch s\u1ea1n<\/h2>\n
\n \u0110\u1ec3 t\u00ednh RevPAR<\/span><\/underline> trong kh\u00e1ch s\u1ea1n, ch\u1ec9 c\u1ea7n nh\u00e2n gi\u00e1 ph\u00f2ng trung b\u00ecnh (ADR) c\u1ee7a b\u1ea1n v\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. V\u00ed d\u1ee5:\n <\/p>\n
\n N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y \u1edf m\u1ee9c 70% v\u1edbi ADR l\u00e0 100 \u0111\u00f4 la, RevPAR<\/span><\/underline> c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 70 \u0111\u00f4 la.\n <\/p>\n
\n C\u00e1ch kh\u00e1c \u0111\u1ec3 t\u00ednh to\u00e1n l\u00e0 chia t\u1ed5ng doanh thu t\u1eeb \u0111\u00eam \u0111\u00f3 cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n
\n Trong m\u1ed9t kh\u00e1ch s\u1ea1n 300 ph\u00f2ng, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y 70% t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 210 ph\u00f2ng c\u00f3 ng\u01b0\u1eddi \u1edf.\n <\/p>\n
\n Nh\u00e2n s\u1ed1 \u0111\u00f3 v\u1edbi 100 v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 21.000 \u0111\u00f4 la l\u00e0m t\u1ed5ng doanh thu ph\u00f2ng c\u1ee7a b\u1ea1n.\n <\/p>\n
\n Chia 21.000 \u0111\u00f4 la cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n (300) v\u00e0 b\u1ea1n s\u1ebd c\u00f3 RevPAR<\/span><\/underline> 70 \u0111\u00f4 la c\u1ee7a m\u00ecnh.\n <\/p>\n
\n \u0110\u1ec3 t\u00ednh RevPAR<\/span><\/underline> h\u00e0ng n\u0103m c\u1ee7a c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n, ch\u1ec9 c\u1ea7n l\u1ea5y s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n c\u1ee7a b\u1ea1n nh\u00e2n v\u1edbi 365 ng\u00e0y trong m\u1ed9t n\u0103m. V\u00ec v\u1eady, v\u1edbi c\u01a1 s\u1edf 300 ph\u00f2ng \u1edf tr\u00ean, s\u1ed1 \u0111\u00eam ph\u00f2ng c\u00f3 s\u1eb5n h\u00e0ng n\u0103m l\u00e0 109.500. \u0110\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u \u0111\u00eam ph\u00f2ng \u0111\u1ec3 t\u1ea1o ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a.\n <\/p>\n
\n L\u01b0u \u00fd r\u1eb1ng b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n t\u00ednh ADR c\u1ee7a m\u00ecnh cho v\u00ed d\u1ee5 \u0111\u1ea7u ti\u00ean.\n <\/p>\n
RevPAR so v\u1edbi ADR: S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?<\/h3>\n
\n RevPAR<\/span><\/underline> v\u00e0 ADR kh\u00f4ng n\u00ean b\u1ecb nh\u1ea7m l\u1eabn. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn doanh thu ph\u00f2ng, nh\u01b0ng ch\u00fang l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 r\u1ea5t kh\u00e1c nhau. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n c\u1ea7n t\u00ednh ADR tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u t\u00ednh RevPAR<\/span><\/underline>.\n <\/p>\n
\n ADR s\u1ebd ch\u1ec9 cho b\u1ea1n bi\u1ebft m\u1ed7i ph\u00f2ng \u0111\u00e3 b\u00e1n \u0111ang b\u00e1n \u0111\u01b0\u1ee3c trung b\u00ecnh bao nhi\u00eau doanh thu, trong khi RevPAR<\/span><\/underline> s\u1ebd cho b\u1ea1n bi\u1ebft bao nhi\u00eau doanh thu \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n so v\u1edbi t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 100 ph\u00f2ng v\u1edbi gi\u00e1 100 \u0111\u00f4 la m\u1ed7i \u0111\u00eam, nh\u01b0ng n\u1ebfu t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 50% th\u00ec con s\u1ed1 doanh thu c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng g\u1ea7n v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 theo d\u00f5i.\n <\/p>\n
\n N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a m\u00ecnh, th\u00ec c\u00f3 l\u1ebd b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n tr\u00ean nh\u1eefng ph\u00f2ng b\u1ea1n \u0111ang b\u00e1n, ngay c\u1ea3 khi kh\u00f4ng t\u0103ng gi\u00e1 – v\u00ec t\u0103ng gi\u00e1 c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng.\n <\/p>\n
Nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh khi t\u00ednh to\u00e1n RevPAR<\/h2>\n
\n Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng ch\u1ec9 khi n\u00f3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n ch\u00ednh x\u00e1c v\u00e0 c\u00f3 \u00fd ngh\u0129a. Khi t\u00ednh to\u00e1n RevPAR<\/span><\/underline>, c\u00f3 nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 l\u00e0m sai l\u1ec7ch k\u1ebft qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ea7n tr\u00e1nh:\n <\/p>\n
1. Kh\u00f4ng bao g\u1ed3m doanh thu b\u1ed5 sung<\/h3>\n
\n M\u1eb7c d\u00f9 th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a RevPAR<\/span><\/underline> l\u00e0 doanh thu ph\u00f2ng, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng n\u00ean b\u1ecf qua c\u00e1c ngu\u1ed3n doanh thu b\u1ed5 sung. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00ed t\u1eeb c\u00e1c ti\u1ec7n nghi, d\u1ecbch v\u1ee5 trong ph\u00f2ng ho\u1eb7c th\u1eadm ch\u00ed doanh thu t\u1eeb minibar. B\u1eb1ng c\u00e1ch lo\u1ea1i tr\u1eeb c\u00e1c lu\u1ed3ng doanh thu b\u1ed5 sung n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ea5p doanh thu th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n.\n <\/p>\n
2. Kh\u00f4ng xem x\u00e9t lo\u1ea1i ph\u00f2ng<\/h3>\n
\n Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng trong m\u1ed9t kh\u00e1ch s\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 nhau. M\u1ed9t ph\u00f2ng suite th\u01b0\u1eddng s\u1ebd t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n m\u1ed9t ph\u00f2ng ti\u00eau chu\u1ea9n. Khi t\u00ednh to\u00e1n RevPAR<\/span><\/underline>, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ednh \u0111\u1ebfn c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau v\u00e0 doanh thu t\u01b0\u01a1ng \u1ee9ng c\u1ee7a ch\u00fang. T\u00ednh trung b\u00ecnh t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng m\u00e0 kh\u00f4ng xem x\u00e9t c\u00e1c lo\u1ea1i ph\u00f2ng c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00f4ng ch\u00ednh x\u00e1c.\n <\/p>\n
3. Kh\u00f4ng xem x\u00e9t kho\u1ea3ng th\u1eddi gian<\/h3>\n
\n RevPAR<\/span><\/underline> c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 d\u1ef1a tr\u00ean th\u1eddi \u0111i\u1ec3m trong n\u0103m ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t ng\u00e0y duy nh\u1ea5t. V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n trong m\u00f9a l\u1ec5 so v\u1edbi nh\u1eefng th\u00e1ng th\u1ea5p \u0111i\u1ec3m.\n <\/p>\n
\n Khi t\u00ednh to\u00e1n RevPAR<\/span><\/underline>, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang xem x\u00e9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch. So s\u00e1nh doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n trong c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau m\u00e0 kh\u00f4ng c\u1ea7n xem x\u00e9t \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ebft lu\u1eadn sai l\u1ec7ch.\n <\/p>\n
4. Bao g\u1ed3m thu\u1ebf v\u00e0 ph\u00ed<\/h3>\n
\n M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn \u0111\u1ec3 bao g\u1ed3m t\u1ea5t c\u1ea3 doanh thu, bao g\u1ed3m c\u1ea3 thu\u1ebf v\u00e0 ph\u00ed, trong t\u00ednh to\u00e1n RevPAR<\/span><\/underline> c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ed5i ph\u1ed3ng c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1eadp trung v\u00e0o doanh thu r\u00f2ng m\u00e0 kh\u00e1ch s\u1ea1n th\u1ef1c s\u1ef1 gi\u1eef l\u1ea1i. Lu\u00f4n tr\u1eeb c\u00e1c lo\u1ea1i thu\u1ebf v\u00e0 ph\u00ed b\u1eaft bu\u1ed9c kh\u1ecfi t\u1ed5ng doanh thu c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh th\u1ef1c t\u1ebf v\u1ec1 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n c\u1ee7a b\u1ea1n.\n <\/p>\n
5. Tr\u1ed9n l\u1eabn nhi\u1ec1u c\u01a1 s\u1edf kinh doanh<\/h3>\n
\n N\u1ebfu b\u1ea1n qu\u1ea3n l\u00fd nhi\u1ec1u c\u01a1 s\u1edf kinh doanh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ednh to\u00e1n RevPAR<\/span><\/underline> cho t\u1eebng c\u01a1 s\u1edf kinh doanh ri\u00eang l\u1ebb. C\u00e1c c\u01a1 s\u1edf kinh doanh kh\u00e1c nhau c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, lo\u1ea1i ph\u00f2ng v\u00e0 lu\u1ed3ng doanh thu b\u1ed5 sung kh\u00e1c nhau. K\u1ebft h\u1ee3p ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 hi\u1ec3u bi\u1ebft sai l\u1ec7ch v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng c\u01a1 s\u1edf kinh doanh.\n <\/p>\n
Ch\u1ec9 s\u1ed1 RevPAR l\u00e0 g\u00ec?<\/h2>\n
\n Ch\u1ec9 s\u1ed1 RevPAR<\/span><\/underline> \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t RevPAR<\/span><\/underline> c\u1ee7a b\u1ea1n so v\u1edbi m\u1ed9t nh\u00f3m c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t nh\u00f3m c\u1ea1nh tranh, th\u1ecb tr\u01b0\u1eddng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ph\u1ee5. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n hi\u1ec3u l\u00e0 RevPAR<\/span><\/underline> v\u00e0 Ch\u1ec9 s\u1ed1 RevPAR<\/span><\/underline> kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t.\n <\/p>\n
\n RevPAR<\/span><\/underline> l\u00e0 ph\u00e9p t\u00ednh \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 hi\u1ec3u m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c b\u00e1n ch\u1ed7 \u1edf trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ch\u1ec9 s\u1ed1 RevPAR<\/span><\/underline>, ho\u1eb7c ch\u1ec9 s\u1ed1 t\u1ea1o doanh thu (RGI) ph\u1ea3i l\u00e0 100. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n d\u1ef1 ki\u1ebfn \u200b\u200bho\u1eb7c c\u00f4ng b\u1eb1ng trong s\u1ed1 nh\u00f3m kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3.\n <\/p>\n
\n \u0110\u01b0\u01a1ng nhi\u00ean, RGI l\u1edbn h\u01a1n 100 th\u1ec3 hi\u1ec7n th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n d\u1ef1 ki\u1ebfn \u200b\u200bv\u00e0 nh\u1ecf h\u01a1n 100 th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n nh\u01b0 b\u1ea1n n\u00ean nh\u1eadn.\n <\/p>\n
C\u00e1ch t\u00ednh Ch\u1ec9 s\u1ed1 RevPAR<\/h3>\n
\n \u0110\u1ec3 t\u00ednh ch\u1ec9 s\u1ed1, b\u1ea1n c\u1ea7n chia RevPAR<\/span><\/underline> c\u1ee7a m\u00ecnh cho RevPAR<\/span><\/underline> c\u1ee7a nh\u00f3m kh\u00e1ch s\u1ea1n t\u1ed5ng h\u1ee3p v\u00e0 nh\u00e2n n\u00f3 v\u1edbi 100.\n <\/p>\n
\n V\u00ec v\u1eady, n\u1ebfu RevPAR<\/span><\/underline> c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n l\u00e0 70 \u0111\u00f4 la v\u00e0 c\u1ee7a nh\u00f3m l\u00e0 50 \u0111\u00f4 la, th\u00ec ch\u1ec9 s\u1ed1 RevPAR<\/span><\/underline> c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 140. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n th\u1ecb ph\u1ea7n d\u1ef1 ki\u1ebfn \u200b\u200bc\u1ee7a m\u00ecnh.\n <\/p>\n
\n C\u00f3 m\u1ed9t v\u00e0i l\u00fd do b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u00ednh Ch\u1ec9 s\u1ed1 RevPAR<\/span><\/underline> c\u1ee7a m\u00ecnh:\n <\/p>\n
\n
N\u00f3 s\u1ebd cho ph\u00e9p b\u1ea1n xem chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
N\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n – n\u1ebfu ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n th\u1ea5p h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 ch\u1eb3ng h\u1ea1n, \u0111\u1ec3 gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch?<\/li>\n
B\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh<\/li>\n<\/ul>\n
\n Ch\u1ecdn b\u1ed9 c\u1ea1nh tranh t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp ph\u1ee9c t\u1ea1p. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 nh\u1ed9n nh\u1ecbp, th\u00ec c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n v\u00ec c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn. Ch\u1ecdn nh\u1eefng kh\u00e1ch s\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea1n. H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng c\u01a1 s\u1edf kinh doanh m\u00e0 kh\u00e1ch v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t khi mua s\u1eafm ch\u1ed7 \u1edf trong khu v\u1ef1c.\n <\/p>\n
\n Sau khi b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp b\u1ed9 c\u1ea1nh tranh c\u1ee7a m\u00ecnh, t\u1ed1t nh\u1ea5t l\u00e0 kh\u00f4ng n\u00ean thay \u0111\u1ed5i n\u00f3 tr\u1eeb khi b\u1ea1n c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady. C\u00e1c l\u00fd do c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c m\u1ed9t kh\u00e1ch s\u1ea1n \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 li\u00ean quan \u0111\u00f3ng c\u1eeda, m\u1ed9t kh\u00e1ch s\u1ea1n c\u1ea1nh tranh m\u1edbi m\u1edf c\u1eeda ho\u1eb7c m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ed9t trong c\u00e1c c\u01a1 s\u1edf kinh doanh trong “b\u1ed9 c\u1ea1nh tranh” c\u1ee7a b\u1ea1n.\n <\/p>\n
RevPAR th\u1ea5p c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/h2>\n
\n \u00dd ngh\u0129a c\u1ee7a RevPAR<\/span><\/underline> th\u1ea5p l\u00e0 kh\u00e1ch s\u1ea1n kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a ti\u1ec1m n\u0103ng doanh thu t\u1eeb s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ea5p, gi\u00e1 ph\u00f2ng th\u1ea5p ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai.\n <\/p>\n
\n V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 b\u1ed9 c\u1ea1nh tranh trung b\u00ecnh RevPAR<\/span><\/underline> l\u00e0 100 \u0111\u00f4 la ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c RevPAR<\/span><\/underline> l\u00e0 65 \u0111\u00f4 la, th\u00ec \u0111i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7u su\u1ea5t \u0111\u00e1ng k\u1ec3. RevPAR<\/span><\/underline> th\u1ea5p c\u00f3 th\u1ec3 do nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00e2y ra, bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 k\u00e9m, ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, h\u1ed7n h\u1ee3p k\u00eanh ph\u00e2n ph\u1ed1i kh\u00f4ng t\u1ed1i \u01b0u ho\u1eb7c c\u00e1c th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n.\n <\/p>\n
\n \u0110\u1eb7c bi\u1ec7t \u0111\u00e1ng lo ng\u1ea1i n\u1ebfu RevPAR<\/span><\/underline> th\u1ea5p v\u1eabn ti\u1ebfp di\u1ec5n trong m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, v\u00ec \u0111i\u1ec1u n\u00e0y cho th\u1ea5y c\u01a1 s\u1edf kinh doanh ho\u1eb7c l\u00e0 \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n th\u00f4ng qua vi\u1ec7c \u0111\u1ecbnh gi\u00e1 th\u1ea5p ho\u1eb7c kh\u00f4ng thu h\u00fat \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n
\n Hi\u1ec3u li\u1ec7u v\u1ea5n \u0111\u1ec1 b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1 hay t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y l\u00e0 r\u1ea5t quan tr\u1ecdng, v\u00ec m\u1ed7i v\u1ea5n \u0111\u1ec1 \u0111\u00f2i h\u1ecfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 kh\u1eafc ph\u1ee5c. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft RevPAR<\/span><\/underline> th\u1ea5p do gi\u00e1, trong khi c\u00e1c thay \u0111\u1ed5i v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 c\u1ea7n thi\u1ebft cho c\u00e1c v\u1ea5n \u0111\u1ec1 do t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y g\u00e2y ra.\n <\/p>\n
RevPAR cao c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/h2>\n
\n RevPAR<\/span><\/underline> cao c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n \u0111ang t\u1ed1i \u0111a h\u00f3a th\u00e0nh c\u00f4ng ti\u1ec1m n\u0103ng doanh thu t\u1eeb s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng ph\u1ea3n \u00e1nh s\u1ef1 k\u1ebft h\u1ee3p chi\u1ebfn th\u1eafng gi\u1eefa t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y m\u1ea1nh v\u00e0 gi\u00e1 ph\u00f2ng t\u1ed1i \u01b0u.\n <\/p>\n
\n V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c RevPAR<\/span><\/underline> l\u00e0 200 \u0111\u00f4 la trong khi b\u1ed9 c\u1ea1nh tranh c\u1ee7a n\u00f3 trung b\u00ecnh l\u00e0 150 \u0111\u00f4 la, th\u00ec \u0111i\u1ec1u n\u00e0y cho th\u1ea5y qu\u1ea3n l\u00fd doanh thu v\u01b0\u1ee3t tr\u1ed9i v\u00e0 v\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng m\u1ea1nh m\u1ebd.\n <\/p>\n
\n RevPAR<\/span><\/underline> cao th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng, danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3. N\u00f3 th\u01b0\u1eddng ch\u1ec9 ra r\u1eb1ng c\u01a1 s\u1edf kinh doanh \u0111\u00e3 t\u00ecm th\u1ea5y \u0111i\u1ec3m ng\u1ecdt ng\u00e0o gi\u1eefa t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 gi\u00e1 c\u1ea3, thu h\u00fat kh\u00e1ch th\u00e0nh c\u00f4ng trong khi v\u1eabn duy tr\u00ec m\u1ee9c gi\u00e1 c\u00f3 l\u1ee3i nhu\u1eadn.\n <\/p>\n
\n Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 “cao” l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i so v\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. RevPAR<\/span><\/underline> cao c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n sang tr\u1ecdng c\u00f3 th\u1ec3 l\u00e0 500 \u0111\u00f4 la +, trong khi m\u1ed9t c\u01a1 s\u1edf kinh doanh t\u1ea7m trung c\u00f3 th\u1ec3 coi 120 \u0111\u00f4 la l\u00e0 RevPAR<\/span><\/underline> cao.\n <\/p>\n
RevPAR t\u1ed1t l\u00e0 g\u00ec?<\/h2>\n
\n Nh\u1eefng g\u00ec c\u1ea5u th\u00e0nh m\u1ed9t “RevPAR<\/span><\/underline> t\u1ed1t” kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 c\u00e1c lo\u1ea1i kh\u00e1ch s\u1ea1n. T\u1ea1i Hoa K\u1ef3, c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf c\u00e1c v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba nh\u01b0 New York ho\u1eb7c Miami th\u01b0\u1eddng coi RevPAR<\/span><\/underline> tr\u00ean 300 \u0111\u00f4 la l\u00e0 t\u1ed1t, trong khi c\u00e1c kh\u00e1ch s\u1ea1n cao c\u1ea5p \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u1eafm m\u1ee5c ti\u00eau 180-250 \u0111\u00f4 la. C\u00e1c c\u01a1 s\u1edf kinh doanh t\u1ea7m trung c\u1ee7a M\u1ef9 th\u01b0\u1eddng nh\u1eafm m\u1ee5c ti\u00eau RevPAR<\/span><\/underline> 90-120 \u0111\u00f4 la.\n <\/p>\n
\n \u1ede \u00dac, c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf Sydney ho\u1eb7c Melbourne th\u01b0\u1eddng xem doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n tr\u00ean 350 AUD (230 \u0111\u00f4 la M\u1ef9) l\u00e0 hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd, trong khi c\u00e1c c\u01a1 s\u1edf kinh doanh t\u1ea7m trung nh\u1eafm m\u1ee5c ti\u00eau 150-200 AUD (100-130 \u0111\u00f4 la M\u1ef9).\n <\/p>\n
\n V\u01b0\u01a1ng qu\u1ed1c Anh, \u0111\u1eb7c bi\u1ec7t l\u00e0 London, ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau RevPAR<\/span><\/underline> cao nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u – c\u00e1c c\u01a1 s\u1edf kinh doanh sang tr\u1ecdng th\u01b0\u1eddng nh\u1eafm m\u1ee5c ti\u00eau 250 b\u1ea3ng Anh + (315 \u0111\u00f4 la M\u1ef9 +), trong khi c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea7m trung \u1edf London coi 120-150 b\u1ea3ng Anh (150-190 \u0111\u00f4 la M\u1ef9) l\u00e0 RevPAR<\/span><\/underline> t\u1ed1t.\n <\/p>\n
\n Tuy nhi\u00ean, nh\u1eefng con s\u1ed1 n\u00e0y gi\u1ea3m \u0111\u00e1ng k\u1ec3 \u1edf c\u00e1c khu v\u1ef1c kh\u00e1c c\u1ee7a c\u1ea3 ba qu\u1ed1c gia. V\u00ed d\u1ee5: m\u1ed9t RevPAR<\/span><\/underline> t\u1ed1t cho m\u1ed9t kh\u00e1ch s\u1ea1n t\u1ea7m trung \u1edf khu v\u1ef1c \u00dac c\u00f3 th\u1ec3 l\u00e0 100-120 AUD (65-80 \u0111\u00f4 la M\u1ef9), trong khi c\u00e1c c\u01a1 s\u1edf kinh doanh t\u01b0\u01a1ng t\u1ef1 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 kh\u00f4ng l\u1edbn c\u1ee7a M\u1ef9 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau 70-90 \u0111\u00f4 la.\n <\/p>\n
\n \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y dao \u0111\u1ed9ng d\u1ef1a tr\u00ean t\u00ednh th\u1eddi v\u1ee5, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf, v\u00e0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 doanh thu “t\u1ed1t” tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n c\u00f3 th\u1ec3 kh\u00e1c nhau t\u1eeb 30-40% gi\u1eefa m\u00f9a cao \u0111i\u1ec3m v\u00e0 m\u00f9a th\u1ea5p \u0111i\u1ec3m.\n <\/p>\n
B\u1ea1n n\u00ean xem x\u00e9t RevPAR c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
\n Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t quy \u0111\u1ecbnh r\u1eb1ng RevPAR<\/span><\/underline> n\u00ean \u0111\u01b0\u1ee3c theo d\u00f5i \u1edf nhi\u1ec1u kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t doanh thu t\u1ed1i \u01b0u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chung:\n <\/p>\n
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\n Ki\u1ec3m tra RevPAR<\/span><\/underline> h\u00e0ng ng\u00e0y<\/strong> l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn thu\u1eadt ngay l\u1eadp t\u1ee9c. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ed1 li\u1ec7u RevPAR<\/span><\/underline> v\u00e0o vi\u1ec7c \u0111\u1ea7u ti\u00ean m\u1ed7i s\u00e1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 trong c\u00f9ng ng\u00e0y v\u00e0 ng\u00e0y h\u00f4m sau d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh nhu c\u1ea7u.\n <\/li>\n
\n Xem x\u00e9t RevPAR<\/span><\/underline> h\u00e0ng tu\u1ea7n<\/strong> n\u00ean x\u1ea3y ra \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh m\u1edbi n\u1ed5i v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 cho c\u00e1c giai \u0111o\u1ea1n nhu c\u1ea7u cao s\u1eafp t\u1edbi ho\u1eb7c c\u00e1c \u0111i\u1ec3m y\u1ebfu ti\u1ec1m \u1ea9n.\n <\/li>\n
\n Ph\u00e2n t\u00edch RevPAR<\/span><\/underline> h\u00e0ng th\u00e1ng<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c xu h\u01b0\u1edbng r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 \u0111o l\u01b0\u1eddng so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ng\u00e2n s\u00e1ch, trong khi c\u00e1c \u0111\u00e1nh gi\u00e1 h\u00e0ng qu\u00fd n\u00ean t\u1eadp trung v\u00e0o c\u00e1c m\u00f4 h\u00ecnh hi\u1ec7u su\u1ea5t theo m\u00f9a v\u00e0 v\u1ecb tr\u00ed c\u1ea1nh tranh.\n <\/li>\n
\n \u0110\u00e1nh gi\u00e1 RevPAR<\/span><\/underline> h\u00e0ng n\u0103m<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 l\u1eadp ng\u00e2n s\u00e1ch chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.\n <\/li>\n<\/ul>\n
\n C\u01b0\u1eddng \u0111\u1ed9 c\u1ee7a c\u00e1c \u0111\u00e1nh gi\u00e1 RevPAR<\/span><\/underline> n\u00ean t\u0103ng l\u00ean trong c\u00e1c k\u1ecbch b\u1ea3n c\u1ee5 th\u1ec3: trong c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng l\u1edbn, khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng, trong c\u00e1c gi\u00e1n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng b\u1ea5t ng\u1edd ho\u1eb7c khi tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1edbi.\n <\/p>\n
\n Ngo\u00e0i ra, doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t th\u01b0\u1eddng xuy\u00ean h\u01a1n trong m\u00f9a cao \u0111i\u1ec3m khi c\u01a1 h\u1ed9i doanh thu l\u00e0 cao nh\u1ea5t – nhi\u1ec1u c\u01a1 s\u1edf kinh doanh th\u00e0nh c\u00f4ng t\u0103ng t\u1ea7n su\u1ea5t \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd l\u00ean nhi\u1ec1u l\u1ea7n m\u1ed7i ng\u00e0y trong c\u00e1c giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i doanh thu.\n <\/p>\n
Video<\/p>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng RevPAR t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h2>\n
\n C\u1ea3i thi\u1ec7n RevPAR<\/span><\/underline> kh\u00f4ng ch\u1ec9 l\u00e0 t\u0103ng gi\u00e1 ph\u00f2ng; \u0111\u00f3 l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng. RevPAR<\/span><\/underline> c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean khi b\u1ea1n t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng doanh thu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i l\u1ea7n \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt RevPAR ch\u00ednh \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n
1. B\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o<\/h3>\n
\n M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng RevPAR<\/span><\/underline> l\u00e0 khi b\u1ea1n t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng doanh thu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i l\u1ea7n \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o \u0111\u1ec3 th\u00eam c\u00e1c giao d\u1ecbch mua b\u1ed5 sung v\u00e0o \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch.\n <\/p>\n
V\u00ed d\u1ee5 c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n
\n
D\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u0111\u01b0a \u0111\u00f3n \u0111\u1ebfn v\u00e0 \u0111i t\u1eeb s\u00e2n bay ho\u1eb7c nh\u00e0 ga<\/li>\n
G\u00f3i ch\u00e0o m\u1eebng \u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng nh\u01b0 s\u00f4-\u0111a, tr\u00e1i c\u00e2y v\u00e0 s\u00f4 c\u00f4 la<\/li>\n
V\u00e9 v\u00e0o c\u00e1c \u0111i\u1ec3m tham quan ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n
G\u00f3i ti\u1ec7n nghi bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 m\u00e1t-xa ho\u1eb7c spa<\/li>\n
C\u00e1c l\u1edbp h\u1ecdc ngh\u1ec7 thu\u1eadt, th\u1ee7 c\u00f4ng ho\u1eb7c th\u1ec3 d\u1ee5c<\/li>\n
Email tr\u01b0\u1edbc khi l\u01b0u tr\u00fa cung c\u1ea5p c\u00e1c n\u00e2ng c\u1ea5p ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u01b0 tr\u1ea3i nghi\u1ec7m VIP<\/li>\n<\/ul>\n
\n \u0110\u1ec3 b\u00e1n th\u00eam hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thu h\u00fat c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u01a1 h\u1ed9i b\u00e1n th\u00eam ho\u1eb7c doanh thu b\u1ed5 tr\u1ee3 c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb m\u1ecdi kh\u00e1ch t\u1ea1i c\u01a1 s\u1edf kinh doanh c\u1ee7a m\u00ecnh.\n <\/p>\n
2. \u01afu ti\u00ean \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/h3>\n
\n \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch tr\u00e1nh c\u00e1c kho\u1ea3n ph\u00ed hoa h\u1ed3ng li\u00ean quan \u0111\u1ebfn OTA. Khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 ho\u1eb7c n\u00e2ng c\u1ea5p mi\u1ec5n ph\u00ed.\n <\/p>\n
\n Qu\u1ea3ng b\u00e1 l\u1ee3i \u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp h\u01a1n. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch.\n <\/p>\n
3. Gi\u1ea3m t\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng<\/h3>\n
\n T\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng cao c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn doanh thu v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. \u0110\u1ec3 gi\u00fap gi\u1ea3m \u0111i\u1ec1u n\u00e0y, h\u00e3y ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh OTA kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng cao nh\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.\n <\/p>\n
\n Th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 gi\u00e1 kh\u00f4ng ho\u00e0n l\u1ea1i, ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng linh ho\u1ea1t cho \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp ho\u1eb7c y\u00eau c\u1ea7u \u0111\u1eb7t c\u1ecdc cho c\u00e1c giai \u0111o\u1ea1n c\u00f3 nhu c\u1ea7u cao. B\u1eb1ng c\u00e1ch gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng h\u1ee7y ph\u00f2ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c d\u1ef1 b\u00e1o v\u00e0 \u0111\u1ea3m b\u1ea3o doanh thu \u1ed5n \u0111\u1ecbnh h\u01a1n.\n <\/p>\n
4. \u0110\u1eb7t ch\u00ednh s\u00e1ch th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u<\/h3>\n
\n Th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c giai \u0111o\u1ea1n c\u00f3 nhu c\u1ea7u cao, gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u s\u1ed1 \u0111\u00eam t\u1ed1i thi\u1ec3u, b\u1ea1n s\u1ebd t\u0103ng th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh, gi\u1ea3m doanh thu ph\u00f2ng v\u00e0 chi ph\u00ed l\u00e0m s\u1ea1ch li\u00ean quan.\n <\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong m\u00f9a cao \u0111i\u1ec3m, ng\u00e0y l\u1ec5 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng c\u00e1c ch\u00ednh s\u00e1ch n\u00e0y tr\u00ean trang web v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1eb7t k\u1ef3 v\u1ecdng v\u00e0 tr\u00e1nh hi\u1ec3u l\u1ea7m.<\/p>\n
5. Th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/h3>\n
\n M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c ph\u1ea7n th\u01b0\u1edfng c\u00f3 c\u1ea5u tr\u00fac t\u1ed1t khuy\u1ebfn kh\u00edch kinh doanh l\u1eb7p l\u1ea1i v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Cung c\u1ea5p \u0111i\u1ec3m ho\u1eb7c ph\u1ea7n th\u01b0\u1edfng cho m\u1ed7i l\u1ea7n l\u01b0u tr\u00fa, m\u00e0 kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ed5i \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1, d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n.\n <\/p>\n
\n \u0110i\u1ec1u ch\u1ec9nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t c\u1ee7a b\u1ea1n, t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c coi tr\u1ecdng v\u00e0 thu\u1ed9c v\u1ec1. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y s\u1ed1 l\u1ea7n l\u01b0u tr\u00fa tr\u1edf l\u1ea1i m\u00e0 c\u00f2n gi\u00fap t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.\n <\/p>\n
\n M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb nh\u01b0 c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n c\u00e2n b\u1eb1ng, nh\u01b0ng n\u00f3 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n nhi\u1ec1u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd nh\u01b0 SiteMinder, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 t\u1eeb m\u1ed9t v\u1ecb tr\u00ed d\u1ec5 d\u00e0ng.\n <\/p>\n
\n “L\u00fac \u0111\u1ea7u, t\u00f4i ngh\u0129 r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng SiteMinder c\u00f3 th\u1ec3 t\u0103ng doanh thu ch\u1ec9 l\u00e0 m\u1ed9t huy\u1ec1n tho\u1ea1i. Nh\u01b0ng h\u00f3a ra \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang. Doanh thu \u0111\u00e3 t\u0103ng l\u00ean, ch\u00fang t\u00f4i c\u0169ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 th\u1eddi gian; ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n.” \u2013 The Phala Group.\n <\/p>\n
KPI li\u00ean quan \u0111\u1ebfn RevPAR<\/h2>\n
\n Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n t\u1ea5t nhi\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh duy nh\u1ea5t b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. C\u00e1c s\u1ed1 li\u1ec7u h\u1eefu \u00edch kh\u00e1c m\u00e0 b\u1ea1n n\u00ean theo d\u00f5i nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a m\u00ecnh bao g\u1ed3m:\n <\/p>\n
\n
ADR \u2013 Gi\u00e1 ph\u00f2ng trung b\u00ecnh<\/li>\n
TrevPAR \u2013 T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n<\/li>\n
RevPAM \u2013 Doanh thu tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng c\u00f3 s\u1eb5n<\/li>\n
T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y<\/li>\n
RevPASH \u2013 Doanh thu tr\u00ean m\u1ed7i gi\u1edd gh\u1ebf c\u00f3 s\u1eb5n<\/li>\n
GOPPAR \u2013 T\u1ed5ng l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n<\/li>\n
EBITDAR \u2013 L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc l\u00e3i vay, thu\u1ebf, kh\u1ea5u hao, kh\u1ea5u hao v\u00e0 t\u00e1i c\u1ea5u tr\u00fac<\/li>\n
LOS + ALOS \u2013 Th\u1eddi gian l\u01b0u tr\u00fa + Th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh<\/li>\n<\/ul>\n
<\/body>
\n“`<\/p>\n","protected":false},"excerpt":{"rendered":"
“`html T\u00ecm hi\u1ec3u v\u1ec1 RevPAR (Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n): C\u00f4ng th\u1ee9c v\u00e0 V\u00ed d\u1ee5 RevPAR l\u00e0 g\u00ec? RevPAR (Revenue Per Available Room) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n ph\u00f2ng v\u00e0 doanh thu t\u1ea1o ra t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u00f3. S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":1,"featured_media":448124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448051"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/448124"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}