{"id":448009,"date":"2025-03-06T12:26:32","date_gmt":"2025-03-06T12:26:32","guid":{"rendered":"https:\/\/otavietnam.com\/chien-luoc-dinh-gia-khach-san-theo-mua-toi-da-hoa-loi-nhuan-2\/"},"modified":"2025-03-06T12:26:32","modified_gmt":"2025-03-06T12:26:32","slug":"chien-luoc-dinh-gia-khach-san-theo-mua-toi-da-hoa-loi-nhuan-2","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-dinh-gia-khach-san-theo-mua-toi-da-hoa-loi-nhuan-2\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a: T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"

Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n \u0110\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn<\/h1>\n
\n \"Chi\u1ebfn\n <\/div>\n

Trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n, vi\u1ec7c x\u00e1c \u0111\u1ecbnh “m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p” l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf. \u0110\u00e1ng bu\u1ed3n thay, c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 k\u00e9m hi\u1ec7u qu\u1ea3 l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn 30% th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p. \u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do t\u1ea1i sao vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> hi\u1ec7u qu\u1ea3 l\u1ea1i v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

M\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu. \u0110\u00f3 l\u00e0 m\u1ee9c gi\u00e1 b\u1ea1n \u0111\u01b0a ra cho m\u1ed7i ph\u00f2ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cao nh\u1ea5t, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a doanh thu. Y\u1ebfu t\u1ed1 then ch\u1ed1t n\u1eb1m \u1edf vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee9c gi\u00e1 \u0111\u1ee7 cao \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 tr\u00e1nh m\u1ea5t kh\u00e1ch v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0 \u0111\u1ecbnh gi\u00e1 theo m\u00f9a, v\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u0111a h\u00f3a doanh thu trong c\u1ea3 m\u00f9a cao \u0111i\u1ec3m v\u00e0 m\u00f9a th\u1ea5p \u0111i\u1ec3m. Theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, gi\u00e1 ph\u00f2ng s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo m\u00f9a ho\u1eb7c th\u1eddi \u0111i\u1ec3m trong n\u0103m. C\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a c\u00f3 th\u1ec3 t\u0103ng doanh thu<\/strong> b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n trong m\u00f9a cao \u0111i\u1ec3m, \u0111\u1ed3ng th\u1eddi thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng khi nhu c\u1ea7u y\u1ebfu \u0111i.<\/p>\n

H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a cho kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.<\/strong><\/p>\n

\u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n

\u0110\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 kh\u00e1c nhau trong c\u00e1c kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 c\u1ee7a n\u0103m, v\u00ed d\u1ee5 nh\u01b0 m\u00f9a cao \u0111i\u1ec3m, m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u00e0 m\u00f9a giao m\u00f9a, v\u1edbi m\u1ed9t ch\u00fat kh\u00e1c bi\u1ec7t so v\u1edbi m\u1ee9c gi\u00e1 gi\u1edbi thi\u1ec7u th\u00f4ng th\u01b0\u1eddng. \u0110\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1ed5n \u0111\u1ecbnh trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n

Tuy nhi\u00ean, nhu c\u1ea7u theo m\u00f9a c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c kh\u00e1ch s\u1ea1n. N\u1ebfu m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u1ed5i ti\u1ebfng nh\u1edd c\u00e1c l\u1ec5 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n, th\u00ec th\u1ecb tr\u01b0\u1eddng “theo m\u00f9a” c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1ea5t khi c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y di\u1ec5n ra t\u1eadp trung.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 khu ngh\u1ec9 d\u01b0\u1ee1ng ven bi\u1ec3n, c\u00f3 c\u00e1c m\u00f9a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi b\u1ed1n m\u00f9a trong n\u0103m. M\u00f9a h\u00e8 l\u00e0 m\u00f9a cao \u0111i\u1ec3m (v\u1edbi gi\u00e1 theo m\u00f9a cao h\u01a1n), \u0111\u1ea7u xu\u00e2n v\u00e0 cu\u1ed1i \u0111\u00f4ng l\u00e0 m\u00f9a giao m\u00f9a, v\u00e0 c\u00e1c th\u00e1ng c\u00f2n l\u1ea1i l\u00e0 m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/p>\n

\n \"T\u0103ng\n <\/div>\n

T\u1ea1i Sao C\u1ea7n C\u00f3 \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n?<\/h2>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n s\u1edf h\u1eefu v\u00e0 \u0111i\u1ec1u h\u00e0nh m\u1ed9t kh\u00e1ch s\u1ea1n g\u1ea7n m\u1ed9t b\u00e3i bi\u1ec3n n\u1ed5i ti\u1ebfng. Trong nh\u1eefng m\u00f9a \u1ea5m \u00e1p h\u01a1n, c\u00e1c b\u00e3i bi\u1ec3n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch n\u1ed5i ti\u1ebfng cho nh\u1eefng ai mu\u1ed1n t\u1eadn h\u01b0\u1edfng \u00e1nh n\u1eafng v\u00e0 c\u00e1t. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1eadn r\u1ed9n nh\u1ea5t trong n\u0103m (m\u00f9a cao \u0111i\u1ec3m). \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ki\u1ebfm ti\u1ec1n \u2013 n\u1ebfu b\u1ea1n gi\u1eef m\u1ee9c gi\u00e1 gi\u1edbi thi\u1ec7u th\u00f4ng th\u01b0\u1eddng trong su\u1ed1t m\u00f9a cao \u0111i\u1ec3m, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i thu l\u1ee3i nhu\u1eadn. M\u1eb7t kh\u00e1c, vi\u1ec7c t\u0103ng gi\u00e1 ph\u00f2ng s\u1ebd l\u00e0m t\u0103ng thu nh\u1eadp c\u1ee7a b\u1ea1n.<\/p>\n

V\u00e0o m\u00f9a \u0111\u00f4ng, b\u00e3i bi\u1ec3n s\u1ebd tr\u1edf n\u00ean v\u1eafng v\u1ebb; \u0111\u00e2y l\u00e0 th\u1eddi gian tr\u00e1i m\u00f9a c\u1ee7a b\u1ea1n. Vi\u1ec7c thu h\u00fat du kh\u00e1ch \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. Khi c\u00f4ng vi\u1ec7c kinh doanh ch\u1eadm ch\u1ea1p, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 \u0111\u00f2i h\u1ecfi m\u1ee9c gi\u00e1 c\u1eaft c\u1ed5. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 ki\u1ebfm th\u00eam m\u1ed9t v\u00e0i \u0111\u00f4 la b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.<\/p>\n

V\u00ec nh\u1eefng l\u00fd do n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n

L\u1ee3i \u00cdch C\u1ee7a \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

Gi\u00e1 theo m\u00f9a l\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng thu nh\u1eadp. Ch\u00fang c\u00f3 l\u1ee3i nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0o th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u cao. Gi\u00e1 theo m\u00f9a c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a:<\/p>\n

    \n
  • T\u00ednh th\u00eam ph\u00ed trong m\u00f9a cao \u0111i\u1ec3m c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n.<\/li>\n
  • N\u00f3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh trong vi\u1ec7c \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i ph\u00f2ng b\u1eb1ng c\u00e1ch n\u00e2ng cao m\u1ee9c \u0111\u1ed9 l\u1ea5p \u0111\u1ea7y c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
  • B\u1ea1n c\u00f3 th\u1ec3 gi\u1eef cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh k\u00edn ch\u1ed7 ngay c\u1ea3 trong nh\u1eefng m\u00f9a th\u1ea5p \u0111i\u1ec3m b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1.<\/li>\n
  • N\u00f3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n

    Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

    M\u1eb7c d\u00f9 gi\u00e1 theo m\u00f9a c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng ch\u00fang kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn gi\u00e1 th\u00e0nh c\u00f4ng nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n n\u0103ng \u0111\u1ed9ng ng\u00e0y nay v\u00ec nhi\u1ec1u l\u00fd do, bao g\u1ed3m:<\/p>\n

      \n
    • Doanh thu b\u1ecb gi\u1edbi h\u1ea1n:<\/strong> Vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 theo m\u00f9a s\u1ebd h\u1ea1n ch\u1ebf nghi\u00eam tr\u1ecdng ti\u1ec1m n\u0103ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
    • T\u00ednh bi\u1ebfn \u0111\u1ed9ng:<\/strong> Nhu c\u1ea7u ph\u00f2ng kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong m\u1ed9t m\u00f9a.<\/li>\n
    • Xu h\u01b0\u1edbng du l\u1ecbch:<\/strong> M\u00f4 h\u00ecnh du l\u1ecbch \u0111ang thay \u0111\u1ed5i; nhi\u1ec1u kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1ea1i mu\u1ed1n c\u00f3 s\u1ef1 linh ho\u1ea1t cao h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng gh\u00e9 th\u0103m c\u00e1c \u0111\u1ecba \u0111i\u1ec3m trong c\u00e1c m\u00f9a kh\u00f4ng truy\u1ec1n th\u1ed1ng.<\/li>\n
    • \u00c1p l\u1ef1c c\u1ea1nh tranh:<\/strong> Vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 theo m\u00f9a c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t th\u1ecb ph\u1ea7n v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u00ednh c\u1ea1nh tranh cao.<\/li>\n<\/ul>\n

      L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Ph\u00e1t Tri\u1ec3n Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n?<\/h2>\n
        \n
      1. \n

        X\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f9a c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

        M\u1eb7c d\u00f9 c\u00f3 t\u00ean nh\u01b0 v\u1eady, nh\u01b0ng “theo m\u00f9a” th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c m\u00f9a th\u1ef1c t\u1ebf trong n\u0103m. Theo m\u00f9a c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ng\u00e0y l\u1ec5 c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t s\u1ef1 ki\u1ec7n h\u00e0ng n\u0103m t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

        Ki\u1ec3m tra s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea l\u1ecbch s\u1eed c\u1ee7a b\u1ea1n trong b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o trong n\u0103m khi ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao. N\u1ebfu c\u00f3 m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f9a c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch xung quanh c\u00e1c kho\u1ea3ng th\u1eddi gian n\u00e0y.<\/p>\n

        Ngo\u00e0i ra, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 chia n\u0103m th\u00e0nh ba m\u00f9a ri\u00eang bi\u1ec7t:<\/p>\n

          \n
        • M\u00f9a cao \u0111i\u1ec3m:<\/strong> Kho\u1ea3ng th\u1eddi gian khi nhu c\u1ea7u v\u1ec1 ph\u00f2ng \u1edf m\u1ee9c cao nh\u1ea5t.<\/li>\n
        • M\u00f9a th\u1ea5p \u0111i\u1ec3m:<\/strong> Khi nhu c\u1ea7u v\u1ec1 kh\u00f4ng gian \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t.<\/li>\n
        • M\u00f9a giao m\u00f9a:<\/strong> Th\u1eddi gian gi\u1eefa m\u00f9a cao \u0111i\u1ec3m v\u00e0 khi kh\u00e1ch c\u00f3 th\u1ec3 v\u1eabn quan t\u00e2m.<\/li>\n<\/ul>\n<\/li>\n
        • \n

          X\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f9a b\u1ed5 sung<\/strong><\/h3>\n

          Nh\u01b0 \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00f3, th\u1eddi \u0111i\u1ec3m b\u1eadn r\u1ed9n nh\u1ea5t c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng tr\u00f9ng v\u1edbi c\u00e1c m\u00f9a th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n kh\u00e1m ph\u00e1 b\u1ea5t k\u1ef3 ng\u00e0y l\u1ec5 ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t n\u00e0o s\u1ebd l\u00e0m t\u0103ng nhu c\u1ea7u trong khu v\u1ef1c c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n s\u1ed1ng g\u1ea7n m\u1ed9t l\u1ec5 h\u1ed9i \u00e2m nh\u1ea1c n\u1ed5i ti\u1ebfng, h\u00e3y c\u00e2n nh\u1eafc t\u0103ng ph\u00ed c\u1ee7a b\u1ea1n trong th\u1eddi gian \u0111\u00f3.<\/p>\n

          T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n s\u1ed1ng \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n, h\u00e3y c\u00e2n nh\u1eafc t\u0103ng chi ph\u00ed c\u1ee7a b\u1ea1n trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c ng\u00e0y l\u1ec5 to\u00e0n c\u1ea7u nh\u01b0 Gi\u00e1ng sinh, L\u1ec5 t\u00ecnh nh\u00e2n v\u00e0 Ng\u00e0y \u0111\u1ea7u n\u0103m m\u1edbi.<\/p>\n<\/li>\n

        • \n

          Ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI)<\/strong><\/h3>\n

          \u0110\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng \u0111\u1ec1u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. C\u01a1 s\u1edf c\u1ee7a b\u1ea1n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng n\u00e0o c\u1ea7n t\u1eadp trung \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f3 h\u1ecdc th\u1ee9c h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 gi\u00e1 theo m\u00f9a.<\/p>\n

          Ba bi\u1ec7n ph\u00e1p th\u00e0nh c\u00f4ng m\u00e0 b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng l\u00e0:<\/p>\n

            \n
          • Gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR):<\/strong> ADR cho bi\u1ebft thu nh\u1eadp c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c ph\u00f2ng \u0111\u00e3 chi\u1ebfm d\u1ee5ng. N\u00f3 th\u00f4ng b\u00e1o cho b\u1ea1n v\u1ec1 s\u1ed1 ti\u1ec1n trung b\u00ecnh m\u00e0 kh\u00e1ch chi cho m\u1ed9t ph\u00f2ng t\u1ea1i c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.<\/li>\n
          • T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y:<\/strong> M\u1eb7c d\u00f9 \u0111\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng th\u00edch kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh k\u00edn ch\u1ed7, nh\u01b0ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n c\u00e0ng cao th\u00ec c\u00e0ng t\u1ed1t. N\u1ebfu m\u1ed9t c\u0103n ph\u00f2ng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qua \u0111\u00eam, b\u1ea1n s\u1ebd nhanh ch\u00f3ng m\u1ea5t doanh thu v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean nh\u01b0 \u0111\u00e1ng l\u1ebd ph\u1ea3i c\u00f3, ngay c\u1ea3 khi b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng c\u00e1c m\u00f9a v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 nhu c\u1ea7u cao, h\u00e3y ki\u1ec3m tra c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n.<\/li>\n
          • Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR):<\/strong> K\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh RevPAR l\u00e0 nh\u00e2n ADR c\u1ee7a b\u1ea1n v\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. B\u1ea1n t\u00ednh RevPAR c\u1ee7a m\u00ecnh cho m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 (ng\u00e0y, th\u00e1ng ho\u1eb7c n\u0103m) v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c (RevPAR v\u00e0o cu\u1ed1i tu\u1ea7n ho\u1eb7c ng\u00e0y l\u1ec5).<\/li>\n<\/ul>\n<\/li>\n
          • \n

            X\u00e1c \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

            Gi\u00e1 c\u01a1 b\u1ea3n l\u00e0 gi\u00e1 b\u1ea1n t\u00ednh cho ph\u00f2ng kh\u00e1ch s\u1ea1n trong b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o (ngo\u00e0i m\u00f9a).<\/p>\n

            M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n xem x\u00e9t tr\u01b0\u1edbc khi x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n c\u1ee7a m\u00ecnh l\u00e0:<\/p>\n

              \n
            • B\u1ea1n chi bao nhi\u00eau cho vi\u1ec7c gi\u1eef ph\u00f2ng s\u1ea1ch s\u1ebd?<\/li>\n
            • Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng d\u1ecbch v\u1ee5 g\u00ec khi \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n? V\u00ed d\u1ee5: ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, b\u00e3i \u0111\u1eadu xe, ph\u00f2ng tr\u00f2 ch\u01a1i, v.v.<\/li>\n
            • B\u1ea1n c\u00f3 lo\u1ea1i ph\u00f2ng n\u00e0o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh chi ph\u00ed c\u1ee7a t\u1eebng lo\u1ea1i ph\u00f2ng?<\/li>\n
            • \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n t\u00ednh ph\u00ed bao nhi\u00eau? H\u1ecd c\u00f3 \u0111i\u1ec1u g\u00ec kh\u00e1c \u0111\u1ec3 cung c\u1ea5p m\u00e0 b\u1ea1n kh\u00f4ng c\u00f3?<\/li>\n
            • Hi\u1ec3u ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 s\u1ed1 ti\u1ec1n h\u1ecd c\u00f3 th\u1ec3 chi tr\u1ea3 cho vi\u1ec7c \u0111\u1eb7t ch\u1ed7 \u1edf.<\/li>\n
            • B\u1ea1n mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau l\u1ee3i nhu\u1eadn?<\/li>\n<\/ul>\n<\/li>\n
            • \n

              S\u1eeda gi\u00e1 theo m\u00f9a c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

              Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 c\u01a1 b\u1ea3n v\u00e0 m\u00f9a cao \u0111i\u1ec3m, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 theo m\u00f9a, c\u00e1c g\u00f3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp trong m\u1ed7i m\u00f9a.<\/p>\n

              T\u1ed1t nh\u1ea5t l\u00e0 n\u00ean \u0111\u1eb7t gi\u00e1 theo m\u00f9a c\u1ee7a b\u1ea1n trong \u00edt nh\u1ea5t m\u1ed9t n\u0103m \u0111\u1ec3 tr\u00e1nh kh\u00e1ch mua ph\u00f2ng v\u1edbi gi\u00e1 c\u01a1 b\u1ea3n trong m\u00f9a cao \u0111i\u1ec3m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a b\u00ean th\u1ee9 ba c\u0169ng nh\u01b0 tr\u00ean trang web v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n<\/li>\n

            • \n

              Ki\u1ec3m tra c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau<\/strong><\/h3>\n

              \u0110\u1eb7t gi\u00e1 theo m\u00f9a l\u00e0 ph\u1ee9c t\u1ea1p v\u00e0 gi\u00e1 theo m\u00f9a kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i ch\u1ee7 kh\u00e1ch s\u1ea1n. B\u1ea1n n\u00ean th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra chi ph\u00ed t\u1ed1t nh\u1ea5t cho m\u00ecnh. B\u1ea1n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn gi\u00e1 th\u1ecb tr\u01b0\u1eddng cho vi\u1ec7c n\u00e0y.<\/p>\n

              Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 t\u00ecm ra m\u1ee9c gi\u00e1 n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n. H\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra tr\u00ean c\u00e1c k\u00eanh ho\u1eb7c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u1ec3 xem k\u00eanh n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c c\u00e1ch thay \u0111\u1ed5i c\u00e1c kho\u1ea3n ph\u00ed c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u00f9a.<\/p>\n<\/li>\n

            • \n

              T\u1ea1o ch\u00ednh s\u00e1ch h\u1ee7y<\/strong><\/h3>\n

              B\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o c\u0169ng ph\u1ea3i c\u00f3 ch\u00ednh s\u00e1ch h\u1ee7y – ch\u00ednh s\u00e1ch n\u00e0y bao g\u1ed3m c\u00e1c lu\u1eadt v\u00e0 h\u1ea1n ch\u1ebf c\u1ea7n tu\u00e2n theo khi h\u1ee7y b\u1ea5t k\u1ef3 \u0111\u1eb7t ph\u00f2ng n\u00e0o.<\/p>\n

              H\u00e3y xem x\u00e9t \u0111i\u1ec1u n\u00e0y. Gi\u1ea3 s\u1eed ai \u0111\u00f3 \u0111\u1eb7t n\u0103m ph\u00f2ng trong b\u1ed1n \u0111\u00eam v\u00e0 ba ng\u00e0y trong m\u00f9a l\u1ec5 v\u00e0 h\u1ee7y v\u00e0o ph\u00fat cu\u1ed1i. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, b\u1ea1n th\u01b0\u1eddng c\u1ea7n ho\u00e0n l\u1ea1i ti\u1ec1n cho kh\u00e1ch, d\u1eabn \u0111\u1ebfn t\u1ed5n th\u1ea5t cho kh\u00e1ch s\u1ea1n. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n ph\u1ea3i thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch h\u1ee7y.<\/p>\n

              Ch\u00ednh s\u00e1ch h\u1ee7y quy \u0111\u1ecbnh s\u1ed1 ng\u00e0y tr\u01b0\u1edbc ng\u00e0y \u0111\u1ebfn, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u1ee7y \u0111\u1eb7t ph\u00f2ng v\u00e0 s\u1ed1 ti\u1ec1n anh ta s\u1ebd b\u1ecb t\u00ednh ph\u00ed khi h\u1ee7y. Do \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng h\u1ee7y s\u1ebd gi\u1ea3m v\u00e0 kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 kh\u1ecfi thua l\u1ed7.<\/p>\n<\/li>\n

            • \n

              Xem x\u00e9t l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

              Sau khi b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n theo m\u00f9a c\u1ee7a m\u00ecnh, vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, doanh thu tr\u00ean m\u1ed7i ph\u00f2ng, v.v. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00f3 c\u1ea7n s\u1eeda \u0111\u1ed5i g\u00ec kh\u00f4ng. B\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n h\u1ee3p l\u00fd v\u00e0 c\u1ea1nh tranh.<\/p>\n<\/li>\n

            • \n

              \u0110\u1ea7u t\u01b0 v\u00e0o ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng<\/strong><\/h3>\n

              Gi\u00e1 theo m\u00f9a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng REVPAR c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c kho\u1ea3n ph\u00ed theo m\u00f9a.<\/p>\n

              C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y c\u0169ng s\u1ebd lo\u1ea1i b\u1ecf c\u00e1c l\u1ed7i nh\u1eadp li\u1ec7u c\u1ee7a con ng\u01b0\u1eddi v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian qu\u1ea3n tr\u1ecb \u0111\u00e1ng k\u1ec3. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a gi\u00e1 theo m\u00f9a, th\u00f4ng b\u00e1o cho b\u1ea1n m\u1ee9c gi\u00e1 n\u00e0o \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee9c gi\u00e1 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

              T\u01b0\u01a1ng t\u1ef1, c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 trong ng\u00e0nh kh\u00e1ch s\u1ea1n. H\u1ecd ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 trong th\u1eddi gian th\u1ef1c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n<\/li>\n<\/ol>\n

              \n \"Ph\u1ea7n\n <\/div>\n

              8 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a \u0110\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn<\/h2>\n

              Trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n, c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 theo m\u00f9a k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u00e0 thu\u1eadt to\u00e1n theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 thay \u0111\u1ed5i gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau. C\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, \u0111\u1ed3ng th\u1eddi \u1ee9ng ph\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

              D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 theo m\u00f9a ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh:<\/p>\n

                \n
              1. \n

                \u0110\u1ecbnh gi\u00e1 theo th\u1eddi gian l\u01b0u tr\u00fa<\/strong><\/h3>\n

                Gi\u1ea3m gi\u00e1 cho th\u1eddi gian l\u01b0u tr\u00fa k\u00e9o d\u00e0i ho\u1eb7c g\u1ed9p nhi\u1ec1u \u0111\u00eam l\u1ea1i v\u1edbi nhau v\u1edbi chi ph\u00ed chi\u1ebft kh\u1ea5u khuy\u1ebfn kh\u00edch kh\u00e1ch \u1edf l\u1ea1i l\u00e2u h\u01a1n, d\u1eabn \u0111\u1ebfn t\u1ed5ng thu nh\u1eadp cao h\u01a1n.<\/p>\n<\/li>\n

              2. \n

                \u0110\u1ecbnh gi\u00e1 ph\u00fat ch\u00f3t<\/strong><\/h3>\n

                C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 ph\u00fat ch\u00f3t \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1eb7t g\u1ea7n ng\u00e0y nh\u1eadn ph\u00f2ng. Gi\u1ea3m gi\u00e1 \u0111\u1eb7t ph\u00f2ng ph\u00fat ch\u00f3t h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 thu nh\u1eadp.<\/p>\n<\/li>\n

              3. \n

                \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u<\/strong><\/h3>\n

                Gi\u00e1 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i theo xu h\u01b0\u1edbng nhu c\u1ea7u. Khi nhu c\u1ea7u cao, gi\u00e1 t\u0103ng \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, gi\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m trong th\u1eddi gian nhu c\u1ea7u k\u00e9m \u0111\u1ec3 khuy\u1ebfn kh\u00edch nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n.<\/p>\n<\/li>\n

              4. \n

                \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n

                Vi\u1ec7c theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo th\u1eddi gian th\u1ef1c cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 th\u1ecb tr\u01b0\u1eddng. N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u1ea3m gi\u00e1, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ngang b\u1eb1ng ho\u1eb7c gi\u1ea3m gi\u00e1 m\u1ed9t ch\u00fat.<\/p>\n<\/li>\n

              5. \n

                \u0110\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h3>\n

                C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 t\u00f9y ch\u1ec9nh b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch quen th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n nghi c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

              6. \n

                \u0110\u1ecbnh gi\u00e1 theo g\u00f3i<\/strong><\/h3>\n

                Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i tr\u1ecdn g\u00f3i bao g\u1ed3m ph\u00f2ng, th\u1ef1c ph\u1ea9m, ti\u1ec7n nghi v\u00e0 tr\u1ea3i nghi\u1ec7m. K\u1ef9 thu\u1eadt n\u00e0y c\u1ea3i thi\u1ec7n to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<\/li>\n

              7. \n

                \u0110\u1ecbnh gi\u00e1 \u0111\u1eb7t ph\u00f2ng nh\u00f3m<\/strong><\/h3>\n

                B\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u00e1 \u0111\u1ed9ng cho \u0111\u1eb7t ph\u00f2ng nh\u00f3m, c\u00e1c nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch s\u1ef1 ki\u1ec7n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd cho c\u00e1c chuy\u1ebfn \u0111i gia \u0111\u00ecnh, c\u00e1c chuy\u1ebfn \u0111i ng ngo\u1ea1n c\u1ee7a tr\u01b0\u1eddng h\u1ecdc v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n nh\u00f3m kh\u00e1c.<\/p>\n<\/li>\n

              8. \n

                \u0110\u1ecbnh gi\u00e1 khuy\u1ebfn m\u00e3i<\/strong><\/h3>\n

                \u0110\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng \u0111\u1eb7t ch\u1ed7 nhanh ch\u00f3ng, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1eddi h\u1ea1n, gi\u1ea3m gi\u00e1 nhanh ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n.<\/p>\n<\/li>\n<\/ol>\n

                \n \"Chi\u1ebfn\n <\/div>\n

                V\u00ed D\u1ee5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a<\/h2>\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a trong ng\u00e0nh kh\u00e1ch s\u1ea1n:<\/p>\n

                  \n
                1. \n Marriott<\/strong>, m\u1ed9t trong nh\u1eefng c\u00f4ng ty kh\u00e1ch s\u1ea1n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, s\u1eed d\u1ee5ng gi\u00e1 theo m\u00f9a \u0111\u1ec3 thay \u0111\u1ed5i gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. Vi\u1ec7c tri\u1ec3n khai c\u1ee7a h\u1ecd \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 ch\u1ed7 \u1edf \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh cho kh\u00e1ch h\u00e0ng. Marriott c\u0169ng s\u1eed d\u1ee5ng gi\u00e1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd t\u0103ng doanh thu trung b\u00ecnh 5% m\u1ed7i n\u0103m.\n <\/li>\n
                2. \n AccorHotels<\/strong> s\u1eed d\u1ee5ng gi\u00e1 theo m\u00f9a \u0111\u1ec3 cung c\u1ea5p gi\u00e1 theo c\u1ea5p cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch kh\u00e1c nhau. H\u1ecd d\u1ef1 b\u00e1o nhu c\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 thay \u0111\u1ed5i gi\u00e1 cho ph\u00f9 h\u1ee3p, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y trong th\u1eddi gian nhu c\u1ea7u th\u1ea5p.\n <\/li>\n
                3. \n Hilton<\/strong> s\u1eed d\u1ee5ng gi\u00e1 theo m\u00f9a \u0111\u1ec3 t\u00f9y ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch truy c\u1eadp. Hilton c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u1ea3n \u00e1nh s\u1ef1 s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t tr\u01b0\u1edbc v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch.\n <\/li>\n<\/ol>\n

                  K\u1ebft Lu\u1eadn<\/h2>\n

                  C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 theo m\u00f9a \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u trong th\u1eddi gian tr\u00e1i m\u00f9a. Trong nh\u1eefng th\u00e1ng tr\u00e1i m\u00f9a, vi\u1ec7c cung c\u1ea5p gi\u00e1 chi\u1ebft kh\u1ea5u, g\u00f3i ho\u1eb7c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng. Ngo\u00e0i ra, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t doanh thu v\u00e0 duy tr\u00ec l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u1ea9n th\u1eadn gi\u00e1 tr\u00e1i m\u00f9a.<\/p>\n

                  H\u01a1n n\u1eefa, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 s\u00e1ng t\u1ea1o v\u00e0 c\u1ea5u tr\u00fac gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n

                  \n \"\u0110\u01b0\u1eddng\n <\/div>\n","protected":false},"excerpt":{"rendered":"

                  Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n \u0110\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn Trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n, vi\u1ec7c x\u00e1c \u0111\u1ecbnh “m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p” l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf. \u0110\u00e1ng bu\u1ed3n thay, c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 k\u00e9m hi\u1ec7u qu\u1ea3 l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn 30% th\u1ea5t b\u1ea1i c\u1ee7a doanh […]<\/p>\n","protected":false},"author":1,"featured_media":447951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448009"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447951"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}