{"id":448003,"date":"2025-03-06T12:14:11","date_gmt":"2025-03-06T12:14:11","guid":{"rendered":"https:\/\/otavietnam.com\/marketing-khach-san-toi-uu-pmax-sge-tu-google-nam-2024\/"},"modified":"2025-03-06T12:14:11","modified_gmt":"2025-03-06T12:14:11","slug":"marketing-khach-san-toi-uu-pmax-sge-tu-google-nam-2024","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/marketing-khach-san-toi-uu-pmax-sge-tu-google-nam-2024\/","title":{"rendered":"Marketing kh\u00e1ch s\u1ea1n: T\u1ed1i \u01b0u PMax &#038; SGE t\u1eeb Google n\u0103m 2024"},"content":{"rendered":"<h1>T\u1ea7m Nh\u00ecn c\u1ee7a Google v\u1ec1 Marketing Kh\u00e1ch S\u1ea1n: Gi\u1ea3i Th\u00edch PMax v\u00e0 SGE<\/h1>\n<h2>Gi\u1edbi Thi\u1ec7u v\u1ec1 PMax v\u00e0 SGE<\/h2>\n<p>\n    B\u1ed1i c\u1ea3nh marketing k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi Performance Max (PMax) c\u1ee7a Google v\u00e0 Tr\u1ea3i nghi\u1ec7m T\u1ea1o Sinh T\u00ecm Ki\u1ebfm (SGE) s\u1eafp ra m\u1eaft. Nh\u1eefng c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean AI n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch c\u00e1c nh\u00e0<br \/>\n    marketing kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 PMax v\u00e0 SGE s\u1ebd mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 cho c\u00e1c kh\u00e1ch s\u1ea1n trong k\u1ef7 nguy\u00ean s\u1ed1.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/bg_12-2.jpg\" alt=\"PMax v\u00e0 SGE: T\u01b0\u01a1ng lai c\u1ee7a marketing kh\u00e1ch s\u1ea1n\" width=\"100%\" \/><\/p>\n<h3>PMax (Performance Max) l\u00e0 g\u00ec?<\/h3>\n<p>\n    <strong>Performance Max (PMax)<\/strong> l\u00e0 m\u1ed9t lo\u1ea1i chi\u1ebfn d\u1ecbch m\u1edbi cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng c\u1ee7a Google, bao g\u1ed3m t\u00ecm ki\u1ebfm, YouTube v\u00e0 Maps, trong m\u1ed9t chi\u1ebfn d\u1ecbch duy nh\u1ea5t. N\u00f3 s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n v\u00e0 th\u00f4ng tin do<br \/>\n    nh\u00e0 qu\u1ea3ng c\u00e1o cung c\u1ea5p \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.\n  <\/p>\n<p>\n    <strong>\u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a PMax:<\/strong>\n  <\/p>\n<ul>\n<li>\n      <strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn:<\/strong> Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a Google t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch duy nh\u1ea5t.\n    <\/li>\n<li>\n      <strong>T\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng:<\/strong> AI c\u1ee7a Google s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.\n    <\/li>\n<li>\n      <strong>Ti\u1ebft ki\u1ec7m th\u1eddi gian:<\/strong> Gi\u1ea3m thi\u1ec3u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb.\n    <\/li>\n<\/ul>\n<h3>SGE (Search Generative Experience) l\u00e0 g\u00ec?<\/h3>\n<p>\n    <strong>Search Generative Experience (SGE)<\/strong> l\u00e0 m\u1ed9t h\u1ed9p tr\u1ea3 l\u1eddi do AI t\u1ea1o ra xu\u1ea5t hi\u1ec7n ph\u00eda tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. N\u00f3 bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e0m tho\u1ea1i cho c\u00e1c c\u00e2u h\u1ecfi ti\u1ebfp theo, cung c\u1ea5p m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng<br \/>\n    t\u01b0\u01a1ng t\u00e1c v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.\n  <\/p>\n<p>\n    <strong>\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a SGE:<\/strong>\n  <\/p>\n<ul>\n<li>\n      <strong>Th\u00f4ng tin tr\u1ef1c quan:<\/strong> Cung c\u1ea5p th\u00f4ng tin t\u1ed5ng quan nhanh ch\u00f3ng v\u00e0 d\u1ec5 hi\u1ec3u v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u00ecm ki\u1ebfm.\n    <\/li>\n<li>\n      <strong>Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/strong> Cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi ti\u1ebfp theo v\u00e0 kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1.\n    <\/li>\n<li>\n      <strong>C\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o m\u1edbi:<\/strong> T\u1ea1o ra c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm b\u1eb1ng AI.\n    <\/li>\n<\/ul>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/tang-doanh-thu-khach-san.png\" alt=\"T\u0103ng doanh thu kh\u00e1ch s\u1ea1n\" width=\"100%\" \/><\/p>\n<h3>S\u1ef1 Chuy\u1ec3n \u0110\u1ed5i t\u1eeb Marketing Truy\u1ec1n Th\u1ed1ng sang T\u1ef1 \u0110\u1ed9ng<\/h3>\n<p>\n    PMax c\u1ee7a Google \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i, nh\u01b0ng v\u1eabn c\u00f2n ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng. C\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n c\u00f2n do d\u1ef1 chuy\u1ec3n t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng sang c\u00e1c gi\u1ea3i ph\u00e1p AI c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch<br \/>\n    hi\u1ec7u qu\u1ea3 h\u01a1n. Vi\u1ec7c ch\u1ea5p nh\u1eadn s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng s\u1ed1.\n  <\/p>\n<p>\n    C\u00e1c kh\u00e1ch s\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd l\u00e0m quen v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch c\u1ee7a PMax v\u00e0 SGE.\n  <\/p>\n<h2>T\u1ed1i \u0110a H\u00f3a L\u1ee3i \u00cdch c\u1ee7a PMax<\/h2>\n<p>\n    PMax c\u00f3 th\u1ec3 gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n hi\u1ec3u v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i theo m\u00f9a m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ecfng \u0111o\u00e1n th\u1ee7 c\u00f4ng. N\u00f3i v\u1ec1 \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1, <strong>Susie Vowinkel, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Google Travel,<\/strong> nh\u1ea5n m\u1ea1nh:\n  <\/p>\n<blockquote>\n<p>\n      PMax s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n v\u00e0 th\u00f4ng tin b\u1ea1n cung c\u1ea5p \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u00e0 v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p.\n    <\/p>\n<\/blockquote>\n<p>\n    C\u00f4 \u1ea5y nh\u1ea5n m\u1ea1nh th\u00eam, &#8220;N\u00f3 c\u0169ng lo\u1ea1i b\u1ecf m\u1ed9t ch\u00fat ph\u1ecfng \u0111o\u00e1n khi c\u1ed1 g\u1eafng hi\u1ec3u nh\u1eefng thay \u0111\u1ed5i theo m\u00f9a \u2013 v\u00ed d\u1ee5: du l\u1ecbch m\u00f9a h\u00e8 c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi du l\u1ecbch trong c\u00e1c ng\u00e0y l\u1ec5. S\u1eed d\u1ee5ng PMax c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i c\u1ed1 g\u1eafng t\u00ecm ra v\u00e0 hi\u1ec3u th\u1ee7 c\u00f4ng nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n<br \/>\n    nh\u1eafm m\u1ee5c ti\u00eau.&#8221;\n  <\/p>\n<h3>C\u00e2u Chuy\u1ec7n Th\u00e0nh C\u00f4ng c\u1ee7a PMax trong Ng\u00e0nh Du L\u1ecbch<\/h3>\n<p>\n    M\u1ed9t v\u00ed d\u1ee5 m\u00e0 Vowinkel n\u00eau b\u1eadt l\u00e0 Lufthansa, h\u00e3ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng 45% trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng 59% s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng PMax.\n  <\/p>\n<p>\n    M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 Minor Hotels. \u0110\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o cho t\u1eebng kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd, Minor Hotels \u0111\u00e3 s\u1eed d\u1ee5ng Performance Max cho c\u00e1c m\u1ee5c ti\u00eau du l\u1ecbch \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch v\u00e0 t\u0103ng c\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp<br \/>\n    c\u1eadn c\u1ee7a Google. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn gi\u1ea3m 51% chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng 76% l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng 86% s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/bg_12-3.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3\" width=\"100%\" \/><\/p>\n<h3>Gi\u1ea3i Quy\u1ebft V\u1ea5n \u0110\u1ec1 Ki\u1ec3m So\u00e1t T\u1ef1 \u0110\u1ed9ng trong PMax<\/h3>\n<p>\n    M\u1eb7c d\u00f9 PMax cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a cao, m\u1ed9t s\u1ed1 nh\u00e0 marketing lo ng\u1ea1i v\u1ec1 m\u1ee9c \u0111\u1ed9 ki\u1ec3m so\u00e1t nh\u01b0\u1eddng l\u1ea1i cho AI. Tuy nhi\u00ean, PMax \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh v\u00e0 cho ph\u00e9p AI x\u1eed l\u00fd c\u00e1c thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n  <\/p>\n<p>\n    N\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Vowinkel \u0111\u1ec1 c\u1eadp, &#8220;N\u00f3 trao quy\u1ec1n cho m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i c\u1ed1 g\u1eafng d\u1ef1 \u0111o\u00e1n ho\u1eb7c t\u00ecm ra th\u1ee7 c\u00f4ng [nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng]. V\u00ed d\u1ee5: t\u1ea1i sao m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn k\u1ef3 ngh\u1ec9 l\u1ea1i ph\u1ed5 bi\u1ebfn h\u01a1n n\u0103m ngo\u00e1i v\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c l\u1ea1i<br \/>\n    \u0111ang t\u0103ng l\u00ean trong n\u0103m nay. Nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 kh\u00f3 d\u1ef1 \u0111o\u00e1n.&#8221;\n  <\/p>\n<h3>\u0110i\u1ec1u H\u01b0\u1edbng C\u00e1c Th\u00e1ch Th\u1ee9c v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c v\u1edbi PMax<\/h3>\n<p>\n    Th\u00e0nh c\u00f4ng v\u1edbi PMax ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1ea1nh m\u1ebd, k\u1ebft h\u1ee3p c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 t\u00e0i s\u1ea3n \u0111a d\u1ea1ng v\u00e0 s\u1eed d\u1ee5ng danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3.\n  <\/p>\n<p>\n    C\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng:<\/strong> \u0110\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho chi\u1ebfn d\u1ecbch PMax c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <strong>T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n \u0111o\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> T\u1ea1o danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      <strong>Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> Li\u00ean t\u1ee5c theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.\n    <\/li>\n<\/ul>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/bg_12-4.jpg\" alt=\"T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch PMax\" width=\"100%\" \/><\/p>\n<h2>D\u1ef1 \u0110o\u00e1n C\u00e1c C\u1ea3i Ti\u1ebfn PMax v\u00e0o N\u0103m 2024<\/h2>\n<p>\n    Google c\u00f3 k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n PMax d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e0 marketing, t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.\n  <\/p>\n<p>\n    Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, Vowinkel ti\u1ebft l\u1ed9 k\u1ebf ho\u1ea1ch c\u1ee7a Google \u0111\u1ec3 c\u1ea3i thi\u1ec7n PMax d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e0 marketing, &#8220;Ch\u00fang t\u00f4i \u0111ang suy ngh\u0129, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o v\u00e0 PMax s\u1ebd ti\u1ebfp t\u1ee5c mang l\u1ea1i nh\u1eefng<br \/>\n    m\u1ee5c ti\u00eau \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.&#8221;\n  <\/p>\n<h3>Hi\u1ec3u T\u00e1c \u0110\u1ed9ng c\u1ee7a S\u1ef1 Xu\u1ea5t Hi\u1ec7n c\u1ee7a SGE<\/h3>\n<p>\n    SGE v\u1eabn \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m, nh\u01b0ng n\u00f3 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 marketing PPC c\u1ea7n chu\u1ea9n b\u1ecb cho m\u1ed9t t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u1ea3ng c\u00e1o, xem x\u00e9t \u0111\u1ecbnh<br \/>\n    d\u1ea1ng qu\u1ea3ng c\u00e1o SGE m\u1edbi \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m.\n  <\/p>\n<p>\n    SGE c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 kh\u00e1m ph\u00e1 th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n. C\u00e1c nh\u00e0 marketing c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm m\u1edbi n\u00e0y.\n  <\/p>\n<h2>T\u1ea1i Sao C\u00e1c Ch\u1ee7 Kh\u00e1ch S\u1ea1n N\u00ean Quan T\u00e2m?<\/h2>\n<ol>\n<li>\n      <strong>Ph\u1ea1m vi Ti\u1ebfp C\u1eadn R\u1ed9ng H\u01a1n:<\/strong> PMax cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn.\n    <\/li>\n<li>\n      <strong>Nh\u1eafm M\u1ee5c Ti\u00eau Hi\u1ec7u Qu\u1ea3:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean AI nh\u01b0 PMax v\u00e0 SGE cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n, \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t.\n    <\/li>\n<li>\n      <strong>Kh\u1ea3 N\u0103ng Th\u00edch \u1ee8ng:<\/strong> Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.\n    <\/li>\n<li>\n      <strong>Hi\u1ec7u Qu\u1ea3 V\u1ec1 Chi Ph\u00ed:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u1ea3m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c d\u00e0nh cho vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o th\u1ee7 c\u00f4ng, d\u1eabn \u0111\u1ebfn chi ti\u00eau marketing hi\u1ec7u qu\u1ea3 h\u01a1n.\n    <\/li>\n<li>\n      <strong>L\u1ee3i Th\u1ebf C\u1ea1nh Tranh:<\/strong> Nh\u1eefng ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn s\u1edbm c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng.\n    <\/li>\n<\/ol>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c Marketing Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 v\u1edbi PMax v\u00e0 SGE<\/h2>\n<p>\n    \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a PMax v\u00e0 SGE, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n, bao g\u1ed3m:\n  <\/p>\n<h3>1. Nghi\u00ean C\u1ee9u v\u00e0 Ph\u00e2n T\u00edch<\/h3>\n<p>\n    Tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o, h\u00e3y ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7n t\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c<br \/>\n    c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.\n  <\/p>\n<h3>2. T\u1ed1i \u01afu H\u00f3a Trang Web v\u00e0 N\u1ed9i Dung<\/h3>\n<p>\n    \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u1ea3 thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd m\u00e0 b\u1ea1n ph\u1ee5c<br \/>\n    v\u1ee5.\n  <\/p>\n<h3>3. S\u1eed D\u1ee5ng PMax \u0111\u1ec3 T\u0103ng Ph\u1ea1m Vi Ti\u1ebfp C\u1eadn<\/h3>\n<p>\n    Thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch PMax \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a Google. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u00e2n \u0111o\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi<br \/>\n    c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng nh\u1ea5t.\n  <\/p>\n<h3>4. Chu\u1ea9n B\u1ecb cho SGE<\/h3>\n<p>\n    SGE \u0111ang thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Google. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm SGE b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn. S\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o SGE<br \/>\n    m\u1edbi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\n  <\/p>\n<h3>5. \u0110o L\u01b0\u1eddng v\u00e0 T\u1ed1i \u01afu H\u00f3a Li\u00ean T\u1ee5c<\/h3>\n<p>\n    Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch PMax v\u00e0 SGE c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/10-chien-luoc-gia-giup-khach-san-toi-da-hoa-doanh-thu.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu\" width=\"100%\" \/><\/p>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p>\n    Khi ch\u00fang ta b\u01b0\u1edbc v\u00e0o n\u0103m 2024, c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n c\u1ea7n n\u1eafm b\u1eaft ti\u1ec1m n\u0103ng c\u1ee7a PMax c\u1ee7a Google v\u00e0 chu\u1ea9n b\u1ecb cho t\u00e1c \u0111\u1ed9ng c\u1ee7a SGE. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn \u0111\u1ed1i<br \/>\n    t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n v\u00e0 lu\u00f4n d\u1eabn \u0111\u1ea7u trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh. Vi\u1ec7c <strong>\u00e1p d\u1ee5ng s\u1edbm v\u00e0 l\u00e0m ch\u1ee7 c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y<\/strong> s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a marketing kh\u00e1ch s\u1ea1n.\n  <\/p>\n<p>\n    \u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u1edbi PMax v\u00e0 SGE. H\u00e3y b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y ngay h\u00f4m nay!\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea7m Nh\u00ecn c\u1ee7a Google v\u1ec1 Marketing Kh\u00e1ch S\u1ea1n: Gi\u1ea3i Th\u00edch PMax v\u00e0 SGE Gi\u1edbi Thi\u1ec7u v\u1ec1 PMax v\u00e0 SGE B\u1ed1i c\u1ea3nh marketing k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi Performance Max (PMax) c\u1ee7a Google v\u00e0 Tr\u1ea3i nghi\u1ec7m T\u1ea1o Sinh T\u00ecm Ki\u1ebfm (SGE) s\u1eafp ra m\u1eaft. Nh\u1eefng c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean AI n\u00e0y \u0111\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448003"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447951"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}