{"id":448002,"date":"2025-03-06T12:10:14","date_gmt":"2025-03-06T12:10:14","guid":{"rendered":"https:\/\/otavietnam.com\/toi-uu-hoa-quan-ly-kenh-phan-phoi-khach-san-bi-quyet-tang-doanh-thu\/"},"modified":"2025-03-06T12:10:14","modified_gmt":"2025-03-06T12:10:14","slug":"toi-uu-hoa-quan-ly-kenh-phan-phoi-khach-san-bi-quyet-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-hoa-quan-ly-kenh-phan-phoi-khach-san-bi-quyet-tang-doanh-thu\/","title":{"rendered":"T\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1ch s\u1ea1n: B\u00ed quy\u1ebft t\u0103ng doanh thu"},"content":{"rendered":"

T\u1ed1i \u01afu H\u00f3a Gi\u00e1 Tr\u00ean C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft Cho Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h1>\n
\n \"T\u1ed1i\n <\/div>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h2>\n

\n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Theo s\u1ed1 li\u1ec7u t\u1eeb Hotels.com, 50% \u0111\u1eb7t ph\u00f2ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o ph\u00fat cu\u1ed1i. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n b\u00e1n ph\u00f2ng \u0111\u1ebfn ph\u00fat ch\u00f3t. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c theo d\u00f5i s\u00e1t sao gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 t\u1ed1t nh\u1ea5t, \u0111\u1ea3m b\u1ea3o b\u00e1n \u0111\u01b0\u1ee3c ph\u00f2ng m\u00e0 kh\u00f4ng b\u1ecb l\u1ed7.\n <\/p>\n

\n Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u l\u00e0 s\u1eed d\u1ee5ng
\n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/span><\/strong\n >
\n \u0111\u1ec3 theo d\u00f5i t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng theo th\u1eddi gian th\u1ef1c. M\u1ed9t lu\u1ed3ng th\u00f4ng tin li\u00ean t\u1ee5c v\u00e0 \u0111\u00e1ng tin c\u1eady ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft n\u1ed1i hai chi\u1ec1u v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n \"Ph\u1ea7n\n <\/div>\n

\n Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i (Channel Management) l\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u00e1c k\u00eanh kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch s\u1ea1n cung c\u1ea5p ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5. C\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec nh\u01b0 \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA), h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u (GDS), \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm meta v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.\n <\/p>\n

\n H\u01a1n n\u1eefa, quy tr\u00ecnh n\u00e0y bao g\u1ed3m \u0111i\u1ec1u ph\u1ed1i, t\u1ed5 ch\u1ee9c v\u00e0
\n t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh<\/b><\/span> n\u00e0y \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a
\n doanh thu b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ed1i \u01b0u h\u00f3a quy
\n tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ph\u1ea1m vi
\n ti\u1ebfp c\u1eadn, m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb v\u00e0 ti\u1ec1m n\u0103ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o
\n qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/b><\/span\n >
\n v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u00f3 \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn.\n <\/p>\n

Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i L\u00e0 G\u00ec?<\/h2>\n

\n Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/b><\/span> l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y
\n d\u1ef1ng v\u00e0 duy tr\u00ec c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i th\u00f4ng qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 ph\u00f2ng
\n kh\u00e1ch s\u1ea1n v\u00e0 cung c\u1ea5p ch\u00fang cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m qu\u1ea3n l\u00fd c\u00e1c k\u1ebft
\n n\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n l\u1ea1i, nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb.\n <\/p>\n

\n \"Qu\u1ea3n\n <\/div>\n

\n M\u1ee5c ti\u00eau c\u1ee7a
\n qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/b><\/span> l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng
\n c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u1ed3ng
\n th\u1eddi t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan. Qu\u1ea3n l\u00fd k\u00eanh kh\u00e1ch
\n s\u1ea1n hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh, tuy\u1ec3n
\n d\u1ee5ng \u0111\u1ed1i t\u00e1c, \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3, c\u0169ng nh\u01b0 quan s\u00e1t v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3
\n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a k\u00eanh.\n <\/p>\n

\n Ngo\u00e0i ra,
\n qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/b><\/span> hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi
\n s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng
\n th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea1nh
\n tranh.\n <\/p>\n

Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Gi\u00e1 Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n

\n Trong \u0111\u1ecbnh gi\u00e1 k\u00eanh, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean to\u00e0n b\u1ed9
\n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i.
\n \u0110i\u1ec1u n\u00e0y kh\u00e1c v\u1edbi \u0111\u1ecbnh gi\u00e1 truy\u1ec1n th\u1ed1ng, v\u1ed1n ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 c\u1ea1nh
\n tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n

\n N\u1ebfu \u0111\u1ecbnh gi\u00e1 k\u00eanh c\u1ee7a kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u00ednh x\u00e1c, n\u00f3 s\u1ebd kh\u00f4ng bao gi\u1edd n\u1eafm b\u1eaft
\n \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 cho c\u00e1c ph\u00e2n
\n kh\u00fac kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t, v\u1edbi nhi\u1ec1u k\u00eanh ph\u1ee5c v\u1ee5 t\u1eebng ph\u00e2n kh\u00fac, \u0111\u1ec3 \u0111\u1ea1t
\n \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00e0nh c\u00f4ng trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng.\n <\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch qu\u1ea3n l\u00fd k\u00eanh kh\u00e1ch s\u1ea1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1:<\/b><\/p>\n

    \n
  1. \n

    \n Chi ph\u00ed k\u00eanh<\/b><\/span>
    \n <\/h3>\n

    \n C\u00e1c chi ph\u00ed nh\u01b0 v\u1eadn chuy\u1ec3n, l\u01b0u tr\u1eef, qu\u1ea3ng c\u00e1o v\u00e0 hoa h\u1ed3ng b\u00e1n h\u00e0ng l\u00e0
    \n m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. C\u00e1c chi ph\u00ed n\u00e0y do c\u00e1c trung gian
    \n g\u00e1nh ch\u1ecbu \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong gi\u00e1 s\u1ea3n ph\u1ea9m.\n <\/p>\n<\/li>\n

  2. \n

    \n Gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i<\/b><\/span>
    \n <\/h3>\n

    \n C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn
    \n m\u00e3i \u0111\u1ec3 t\u0103ng doanh s\u1ed1 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Nh\u1eefng kho\u1ea3n gi\u1ea3m gi\u00e1 n\u00e0y, nh\u01b0
    \n gi\u1ea3m gi\u00e1 th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c gi\u1ea3m gi\u00e1 d\u1ef1a tr\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng, cu\u1ed1i c\u00f9ng c\u00f3
    \n th\u1ec3 thay \u0111\u1ed5i chi ph\u00ed s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3m gi\u00e1 th\u01b0\u01a1ng
    \n m\u1ea1i cho Booking.com, cho ph\u00e9p n\u1ec1n t\u1ea3ng b\u00e1n ph\u00f2ng v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u nhi\u1ec1u
    \n h\u01a1n cho kh\u00e1ch h\u00e0ng.\n <\/p>\n<\/li>\n

  3. \n

    \n T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn v\u00e0 Markup<\/b><\/span>
    \n <\/h3>\n

    \n M\u1ed7i trung gian trong chu\u1ed7i ph\u00e2n ph\u1ed1i th\u00eam markup ho\u1eb7c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a
    \n m\u00ecnh v\u00e0o chi ph\u00ed s\u1ea3n ph\u1ea9m. Khi ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111i qua k\u00eanh, m\u1ed7i
    \n trung gian \u00e1p d\u1ee5ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn \u0111\u00e3 ch\u1ecdn c\u1ee7a h\u1ecd, l\u00e0m t\u0103ng t\u1ed5ng gi\u00e1 m\u00e0
    \n ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i ph\u1ea3i tr\u1ea3.\n <\/p>\n<\/li>\n

  4. \n

    \n \u0110\u1ed9 d\u00e0i k\u00eanh<\/b><\/span>
    \n <\/h3>\n

    \n S\u1ed1 l\u01b0\u1ee3ng trung gian tham gia v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1
    \n c\u1ea3. C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i d\u00e0i h\u01a1n v\u1edbi nhi\u1ec1u trung gian th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn gi\u00e1 cao
    \n h\u01a1n khi markup v\u00e0 chi ph\u00ed t\u00edch l\u0169y trong su\u1ed1t chu\u1ed7i. M\u1eb7t kh\u00e1c, c\u00e1c k\u00eanh
    \n ph\u00e2n ph\u1ed1i ng\u1eafn h\u01a1n v\u1edbi \u00edt trung gian h\u01a1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u00e1 th\u1ea5p h\u01a1n v\u00ec c\u00f3
    \n \u00edt markup v\u00e0 chi ph\u00ed h\u01a1n \u0111\u1ec3 xem x\u00e9t.\n <\/p>\n<\/li>\n

  5. \n

    \n B\u1ee9c tranh c\u1ea1nh tranh<\/b><\/span>
    \n <\/h3>\n

    \n M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 c\u1ea1nh
    \n tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, c\u00e1c trung gian c\u00f3 th\u1ec3 c\u1ea1nh
    \n tranh ho\u1eb7c \u0111\u00e0m ph\u00e1n c\u00e1c th\u1ecfa thu\u1eadn gi\u00e1 c\u1ea3 v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t d\u1ef1a tr\u00ean s\u1ee9c
    \n m\u1ea1nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd. B\u1ea7u kh\u00f4ng kh\u00ed c\u1ea1nh tranh n\u00e0y b\u00ean trong k\u00eanh ph\u00e2n
    \n ph\u1ed1i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.\n <\/p>\n<\/li>\n<\/ol>\n

    5 Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a Gi\u00e1<\/h2>\n

    \n C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 \u2013 v\u00ed d\u1ee5:
    \n c\u00e1c ph\u00f2ng \u0111\u1ed9c quy\u1ec1n ho\u1eb7c sang tr\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c k\u00eanh
    \n \u0111\u1ed9c quy\u1ec1n v\u1edbi gi\u00e1 cao h\u01a1n \u0111\u1ec3 duy tr\u00ec t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn. M\u1eb7t
    \n kh\u00e1c, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p
    \n th\u00f4ng qua c\u00e1c k\u00eanh m\u1edf r\u1ed9ng h\u01a1n, d\u1eabn \u0111\u1ebfn gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u01a1 s\u1edf kh\u00e1ch
    \n h\u00e0ng r\u1ed9ng h\u01a1n.\n <\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/b><\/p>\n

      \n
    1. \n

      \n \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 th\u00e2m nh\u1eadp<\/b><\/span>
      \n <\/h3>\n

      \n Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y x\u1ea3y ra khi m\u1ed9t t\u1eadp \u0111o\u00e0n cung c\u1ea5p m\u1ed9t ph\u00f2ng m\u1edbi v\u1edbi gi\u00e1 t\u01b0\u01a1ng
      \n \u0111\u1ed1i th\u1ea5p \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 ho\u1eb7c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
      \n Ngay c\u1ea3 c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c \u0111\u00e1o c\u0169ng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 thi\u1ebft l\u1eadp nh\u1eadn
      \n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n l\u00e0 ti\u1ebfp th\u1ecb t\u00edch c\u1ef1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u1ecb
      \n ph\u1ea7n \u0111\u00e1ng k\u1ec3 l\u00ean k\u00eanh b\u00e1n h\u00e0ng.\n <\/p>\n<\/li>\n

    2. \n

      \n \u0110\u1ecbnh gi\u00e1 c\u1ea1nh tranh<\/b><\/span>
      \n <\/h3>\n

      \n C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t,\u2019 ph\u01b0\u01a1ng ph\u00e1p
      \n n\u00e0y \u0111\u1eb7t gi\u00e1 ph\u00f2ng \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi b\u00e1o gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi
      \n m\u1ed9t ph\u00f2ng \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng trong m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 gi\u00e1 c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u1ea1t
      \n \u0111\u1ebfn tr\u1ea1ng th\u00e1i c\u00e2n b\u1eb1ng, c\u00e1c c\u00f4ng ty chuy\u1ec3n sang \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh. C\u00e1c
      \n doanh nghi\u1ec7p m\u1edbi c\u0169ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 gi\u1ea3m r\u1ee7i ro cho c\u00e1c quy\u1ebft
      \n \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd khi b\u1eaft \u0111\u1ea7u kinh doanh.\n <\/p>\n<\/li>\n

    3. \n

      \n \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/b><\/span>
      \n <\/h3>\n

      \n Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u00e0y d\u1ef1a tr\u00ean c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecbnh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m
      \n ho\u1eb7c d\u1ecbch v\u1ee5 h\u01a1n l\u00e0 chi ph\u00ed t\u1ea1o ra n\u00f3. V\u00ed d\u1ee5, c\u00e1c kh\u00e1ch s\u1ea1n cao c\u1ea5p s\u1eed d\u1ee5ng
      \n \u0111\u1ecbnh gi\u00e1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u2013 h\u1ecd \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a h\u1ecd cao h\u01a1n \u0111\u1ec3
      \n mang l\u1ea1i cho ch\u00fang m\u1ed9t s\u1ef1 h\u1ea5p d\u1eabn sang tr\u1ecdng.\n <\/p>\n<\/li>\n

    4. \n

      \n \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng<\/b><\/span>
      \n <\/h3>\n

      \n B\u00e1n ph\u00f2ng ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c v\u1edbi l\u1ee3i nhu\u1eadn nh\u1ecf cho ph\u00e9p b\u1ea1n b\u00e1n c\u00e0ng nhi\u1ec1u
      \n \u0111\u01a1n v\u1ecb c\u00e0ng t\u1ed1t. V\u00ec \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c
      \n b\u00e1n, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn. Tuy nhi\u00ean, c\u1ea7n c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3
      \n t\u00e0i ch\u00ednh \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 trang tr\u1ea3i c\u00e1c kho\u1ea3n l\u1ed7 do chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 ph\u00e2n
      \n ph\u1ed1i n\u00e0y g\u00e2y ra.\n <\/p>\n<\/li>\n

    5. \n

      \n \u0110\u1ecbnh gi\u00e1 chi ph\u00ed c\u1ed9ng th\u00eam<\/b><\/span>
      \n <\/h3>\n

      \n Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ho\u1eb7c s\u1ed1 ti\u1ec1n c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c
      \n th\u00eam v\u00e0o gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1eabn \u0111\u1ebfn gi\u00e1 b\u00e1n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c
      \n d\u1ecbch v\u1ee5.\n <\/p>\n<\/li>\n<\/ol>\n

      L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 T\u1ed1i \u01afu H\u00f3a Qu\u1ea3n L\u00fd K\u00eanh C\u1ee7a B\u1ea1n?<\/h2>\n

      \n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a
      \n qu\u1ea3n l\u00fd k\u00eanh kh\u00e1ch s\u1ea1n<\/b><\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng
      \n doanh thu:\n <\/p>\n

        \n
      1. \n

        \n Ph\u00e1t tri\u1ec3n M\u1ee5c ti\u00eau K\u00eanh<\/b><\/span>
        \n <\/h3>\n

        \n \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ph\u00e1c th\u1ea3o c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch cho k\u00eanh ph\u00e2n ph\u1ed1i \u2013 n\u00f3
        \n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng, m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, s\u1ef1 h\u00e0i
        \n l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u00eanh x\u00e1c \u0111\u1ecbnh
        \n ph\u01b0\u01a1ng ph\u00e1p c\u1ea5u tr\u00fac, ch\u1ecdn \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c
        \n ti\u00eau.\n <\/p>\n<\/li>\n

      2. \n

        \n Ch\u1ecdn \u0110\u1ed1i t\u00e1c K\u00eanh<\/b><\/span>
        \n <\/h3>\n

        \n Ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c k\u00eanh l\u00e0 r\u1ea5t quan tr\u1ecdng cho th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3n l\u00fd k\u00eanh.
        \n C\u00e1c c\u00f4ng ty ph\u1ea3i t\u00ecm c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng chia s\u1ebb m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, c\u00f3 s\u1ef1
        \n hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng, chuy\u00ean m\u00f4n li\u00ean quan v\u00e0 cam k\u1ebft th\u00e0nh
        \n c\u00f4ng l\u1eabn nhau.\n <\/p>\n<\/li>\n

      3. \n

        \n Tri\u1ec3n khai K\u00eanh Li\u00ean l\u1ea1c<\/b><\/span>
        \n <\/h3>\n

        \n Giao ti\u1ebfp v\u00e0 ph\u1ed1i h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 h\u1ee3p t\u00e1c ho\u00e0n h\u1ea3o gi\u1eefa c\u00f4ng ty v\u00e0
        \n c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh c\u1ee7a m\u00ecnh. \u0110\u01b0\u1eddng d\u00e2y li\u00ean l\u1ea1c r\u00f5 r\u00e0ng, chia s\u1ebb th\u00f4ng tin,
        \n \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3, v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebft n\u1ed1i v\u1eefng ch\u1eafc \u0111\u1ec1u gi\u00fap \u0111i\u1ec1u ch\u1ec9nh
        \n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd c\u00e1c tr\u1edf ng\u1ea1i v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t k\u00eanh.\n <\/p>\n<\/li>\n

      4. \n

        \n \u0110o l\u01b0\u1eddng Hi\u1ec7u su\u1ea5t K\u00eanh<\/b><\/span>
        \n <\/h3>\n

        \n C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ec3m tra th\u00e0nh c\u00f4ng c\u1ee7a m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh b\u1eb1ng
        \n c\u00e1ch th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t k\u00eanh. C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t
        \n ch\u00ednh (KPI), ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ecb ph\u1ea7n, kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a
        \n kh\u00e1ch h\u00e0ng, hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed1i t\u00e1c v\u00e0 v\u00f2ng quay h\u00e0ng t\u1ed3n kho, \u0111\u01b0\u1ee3c theo d\u00f5i
        \n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c.\n <\/p>\n<\/li>\n

      5. \n

        \n Thay \u0111\u1ed5i K\u00eanh Ph\u00e2n ph\u1ed1i<\/b><\/span>
        \n <\/h3>\n

        \n M\u00f4i tr\u01b0\u1eddng kinh doanh \u0111ang thay \u0111\u1ed5i v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ea3i th\u00edch \u1ee9ng v\u00e0
        \n thay \u0111\u1ed5i \u0111\u1ec3 theo k\u1ecbp. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ph\u00e2n t\u00edch c\u00e1c xu
        \n h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 c\u1ea3i ti\u1ebfn
        \n c\u00f4ng ngh\u1ec7. C\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 linh ho\u1ea1t li\u00ean quan
        \n \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c k\u00eanh, m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng; \u0111i\u1ec1u n\u00e0y
        \n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c tuy\u1ebfn ph\u00e2n ph\u1ed1i.\n <\/p>\n<\/li>\n<\/ol>\n

        \n \"Thay\n <\/div>\n

        L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 S\u1eed D\u1ee5ng Tr\u00ecnh Qu\u1ea3n L\u00fd K\u00eanh Kh\u00e1ch S\u1ea1n \u0110\u1ec3 T\u0103ng L\u1ee3i Nhu\u1eadn?<\/h2>\n

        \n Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh cho kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 cho ph\u00e9p c\u00e1c
        \n kh\u00e1ch s\u1ea1n b\u00e1n ph\u00f2ng tr\u00ean nhi\u1ec1u trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (k\u00eanh) c\u00f9ng m\u1ed9t
        \n l\u00fac. N\u00f3 l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi vi\u1ec7c c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u
        \n v\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn \u0111\u1eb7t ph\u00f2ng m\u1edf c\u1eeda 24 gi\u1edd m\u1ed9t ng\u00e0y, b\u1ea3y ng\u00e0y m\u1ed9t tu\u1ea7n.\n <\/p>\n

        \n M\u1ed9t ph\u1ea7n m\u1ec1m
        \n qu\u1ea3n l\u00fd k\u00eanh<\/b><\/span> cho kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u00fap
        \n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau:\n <\/p>\n

          \n
        1. \n

          \n Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c<\/b><\/span>
          \n <\/h3>\n

          \n S\u1eed d\u1ee5ng m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u1eadp trung \u0111\u1ec3 x\u1eed l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u1eb7t ph\u00f2ng c\u1ee7a
          \n b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c m\u00e0 n\u1ebfu kh\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c chi ti\u00eau \u0111\u1ec3
          \n thay \u0111\u1ed5i gi\u00e1 c\u1ea3 v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a b\u1ea1n tr\u00ean nhi\u1ec1u k\u00eanh theo c\u00e1ch th\u1ee7
          \n c\u00f4ng.\n <\/p>\n<\/li>\n

        2. \n

          \n T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n<\/b><\/span\n >
          \n <\/h3>\n

          \n Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n thi\u1ebft l\u1eadp gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p b\u1eb1ng c\u00e1ch
          \n theo d\u00f5i nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u1ef7 l\u1ec7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, \u0111\u1ea3m b\u1ea3o
          \n r\u1eb1ng b\u1ea1n lu\u00f4n c\u1ea1nh tranh v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a m\u00ecnh.\n <\/p>\n<\/li>\n

        3. \n

          \n C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/span\n >
          \n <\/h3>\n

          \n B\u1eb1ng c\u00e1ch gi\u1eef cho t\u00ednh kh\u1ea3 d\u1ee5ng v\u00e0 t\u1ef7 l\u1ec7 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt tr\u00ean t\u1ea5t c\u1ea3
          \n c\u00e1c k\u00eanh, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng h\u1ee3p l\u00fd,
          \n t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.\n <\/p>\n<\/li>\n

        4. \n

          \n T\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n<\/b><\/span>
          \n <\/h3>\n

          \n Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh cho ph\u00e9p b\u1ea1n ph\u00e2n ph\u1ed1i h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c k\u00eanh
          \n internet kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA), c\u00f4ng c\u1ee5
          \n t\u00ecm ki\u1ebfm meta v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, cho ph\u00e9p b\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng
          \n hi\u1ec3n th\u1ecb v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.\n <\/p>\n<\/li>\n

        5. \n

          \n Gi\u1ea3m r\u1ee7i ro sai s\u00f3t do con ng\u01b0\u1eddi<\/b><\/span>
          \n <\/h3>\n

          \n Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh t\u1ef1 \u0111\u1ed9ng thay \u0111\u1ed5i t\u00ednh kh\u1ea3 d\u1ee5ng v\u00e0 gi\u00e1 c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3
          \n c\u00e1c k\u00eanh, gi\u1ea3m r\u1ee7i ro sai s\u00f3t do con ng\u01b0\u1eddi, \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c v\u00e0 h\u1ee7y b\u1ecf.\n <\/p>\n<\/li>\n<\/ol>\n

          \n \"T\u0103ng\n <\/div>\n

          K\u1ebft Lu\u1eadn<\/h2>\n

          \n C\u00e1c doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3
          \n tr\u00ean nhi\u1ec1u k\u00eanh ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ph\u1ea7n m\u1ec1m m\u1ea1nh m\u1ebd. V\u00ed d\u1ee5, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh
          \n kh\u00e1ch s\u1ea1n cung c\u1ea5p c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c v\u1ec1 nhu c\u1ea7u theo m\u00f9a,
          \n gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 gi\u00e1 c\u01a1 b\u1ea3n, cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft
          \n \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh.\n <\/p>\n

          \n H\u01a1n n\u1eefa, n\u00f3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c t\u1ed5 ch\u1ee9c trong c\u00e1c ng\u00e0nh c\u00f3 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng
          \n li\u00ean t\u1ee5c thay \u0111\u1ed5i, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m ho\u1eb7c cu\u1ed9c phi\u00eau l\u01b0u, n\u01a1i
          \n gi\u00e1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh ch\u00f3ng. Ph\u1ea7n m\u1ec1m c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng thay \u0111\u1ed5i
          \n v\u1ec1 gi\u00e1 v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1, cho ph\u00e9p b\u1ea1n \u0111\u01b0a
          \n ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

          T\u1ed1i \u01afu H\u00f3a Gi\u00e1 Tr\u00ean C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft Cho Ng\u00e0nh Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Theo s\u1ed1 li\u1ec7u t\u1eeb Hotels.com, 50% \u0111\u1eb7t ph\u00f2ng […]<\/p>\n","protected":false},"author":1,"featured_media":447951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-448002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=448002"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/448002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447951"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=448002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=448002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=448002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}