{"id":447982,"date":"2025-03-06T11:49:38","date_gmt":"2025-03-06T11:49:38","guid":{"rendered":"https:\/\/otavietnam.com\/google-ads-tam-dung-nhom-quang-cao-toi-uu-cho-khach-san-2\/"},"modified":"2025-03-06T11:49:38","modified_gmt":"2025-03-06T11:49:38","slug":"google-ads-tam-dung-nhom-quang-cao-toi-uu-cho-khach-san-2","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-ads-tam-dung-nhom-quang-cao-toi-uu-cho-khach-san-2\/","title":{"rendered":"Google Ads: T\u1ea1m D\u1eebng Nh\u00f3m Qu\u1ea3ng C\u00e1o & T\u1ed1i \u01afu Cho Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"

\u0110\u1ed9ng Th\u00e1i M\u1edbi C\u1ee7a Google: T\u1ea1m D\u1eebng C\u00e1c Nh\u00f3m Qu\u1ea3ng C\u00e1o Ho\u1ea1t \u0110\u1ed9ng Th\u1ea5p \u2013 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h1>\n
\n \"\u1ea2nh\n <\/div>\n

Gi\u1edbi Thi\u1ec7u<\/h2>\n

G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t thay \u0111\u1ed5i quan tr\u1ecdng trong c\u00e1ch n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng. B\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y 11 th\u00e1ng 3, Google Ads s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ea1m d\u1eebng c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u1ee5 th\u1ec3, c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o \u00edt nh\u1ea5t 13 th\u00e1ng tr\u01b0\u1edbc v\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 hi\u1ec3n th\u1ecb n\u00e0o trong n\u0103m qua s\u1ebd b\u1ecb t\u1ea1m d\u1eebng. D\u1ef1 ki\u1ebfn qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd ho\u00e0n t\u1ea5t v\u00e0o ng\u00e0y 30 th\u00e1ng 4. V\u1eady, \u0111\u1ed9ng th\u00e1i n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing trong ng\u00e0nh du l\u1ecbch? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o nh\u1eefng t\u00e1c \u0111\u1ed9ng v\u00e0 c\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u00edch \u1ee9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

Google Ads T\u0103ng C\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 Ng\u00e2n S\u00e1ch V\u1edbi T\u00ednh N\u0103ng T\u1ea1m D\u1eebng T\u1ef1 \u0110\u1ed9ng<\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t quan tr\u1ecdng. T\u00ednh n\u0103ng t\u1ea1m d\u1eebng t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google Ads \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y. B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng t\u1ea1m d\u1eebng c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3, Google Ads \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n

Hi\u1ec3u R\u00f5 V\u1ec1 T\u00ednh N\u0103ng T\u1ea1m D\u1eebng T\u1ef1 \u0110\u1ed9ng<\/span><\/h3>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a thay \u0111\u1ed5i n\u00e0y, ch\u00fang ta c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

    \n
  • Ti\u00eau ch\u00ed T\u1ea1m D\u1eebng:<\/strong> C\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 hi\u1ec3n th\u1ecb n\u00e0o trong v\u00f2ng 13 th\u00e1ng qua s\u1ebd b\u1ecb t\u1ea1m d\u1eebng t\u1ef1 \u0111\u1ed9ng.<\/li>\n
  • Th\u1eddi Gian Tri\u1ec3n Khai:<\/strong> Qu\u00e1 tr\u00ecnh n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd ho\u00e0n t\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n Google Ads v\u00e0o cu\u1ed1i th\u00e1ng T\u01b0.<\/li>\n
  • H\u00e0nh \u0110\u1ed9ng \u0110\u1ed1i V\u1edbi C\u00e1c Nh\u00f3m Qu\u1ea3ng C\u00e1o B\u1ecb \u1ea2nh H\u01b0\u1edfng:<\/strong> B\u1ea1n c\u00f3 quy\u1ec1n k\u00edch ho\u1ea1t l\u1ea1i c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1ecb t\u1ea1m d\u1eebng. Tuy nhi\u00ean, ch\u1ec9 n\u00ean th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n tin r\u1eb1ng s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong t\u01b0\u01a1ng lai g\u1ea7n.<\/li>\n<\/ul>\n

    T\u1ea1i Sao B\u1ea3n C\u1eadp Nh\u1eadt N\u00e0y L\u1ea1i Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi C\u00e1c Nh\u00e0 Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n?<\/span><\/h2>\n

    B\u1ea3n c\u1eadp nh\u1eadt n\u00e0y l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf \u0111\u1ec3 xem x\u00e9t v\u00e0 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Google Ads c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng:<\/p>\n

      \n
    1. T\u1ed1i \u01afu H\u00f3a Ng\u00e2n S\u00e1ch:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 cao.<\/li>\n
    2. N\u00e2ng Cao Ch\u1ea5t L\u01b0\u1ee3ng Chi\u1ebfn D\u1ecbch:<\/strong> Lo\u1ea1i b\u1ecf c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng k\u00e9m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n
    3. T\u1eadp Trung Chi\u1ebfn L\u01b0\u1ee3c:<\/strong> Khuy\u1ebfn kh\u00edch b\u1ea1n xem x\u00e9t c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, t\u1eadp trung v\u00e0o nh\u1eefng nh\u00f3m c\u00f3 ti\u1ec1m n\u0103ng t\u1ea1o ra hi\u1ec3n th\u1ecb v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ol>\n

      C\u00e1ch C\u00e1c Nh\u00e0 Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n C\u00f3 Th\u1ec3 Th\u00edch \u1ee8ng<\/span><\/h2>\n

      \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a thay \u0111\u1ed5i n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

        \n
      1. Xem X\u00e9t C\u00e1c Nh\u00f3m Qu\u1ea3ng C\u00e1o C\u1ee7a B\u1ea1n:<\/strong> Ki\u1ec3m tra t\u00e0i kho\u1ea3n Google Ads c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong n\u0103m qua. Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n c\u00f3 n\u00ean c\u1eadp nh\u1eadt ho\u1eb7c ti\u1ebfp t\u1ee5c t\u1ea1m d\u1eebng ch\u00fang hay kh\u00f4ng.<\/li>\n
      2. T\u1ed1i \u01afu H\u00f3a Hi\u1ec7u Su\u1ea5t:<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o b\u1ea1n ch\u1ecdn k\u00edch ho\u1ea1t l\u1ea1i, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1edbi c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau.<\/li>\n
      3. Theo D\u00f5i v\u00e0 \u0110i\u1ec1u Ch\u1ec9nh:<\/strong> Theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t l\u1ea1i. N\u1ebfu ch\u00fang kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong v\u00f2ng ba th\u00e1ng, h\u00e3y c\u00e2n nh\u1eafc t\u1ea1m d\u1eebng ch\u00fang l\u1ea1i ho\u1eb7c \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n

        Chi Ti\u1ebft H\u01a1n V\u1ec1 T\u1ed1i \u01afu H\u00f3a Google Ads cho Kh\u00e1ch S\u1ea1n<\/h2>\n
        \n \"T\u1ed1i\n <\/div>\n

        Nghi\u00ean C\u1ee9u T\u1eeb Kh\u00f3a (Keyword Research)<\/h3>\n

        Vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng tr\u00ean Google Ads. \u0110\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng nhi\u1ec1u t\u1eeb kh\u00f3a kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf.<\/p>\n

          \n
        • T\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Bao g\u1ed3m t\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp.<\/li>\n
        • T\u1eeb kh\u00f3a chung:<\/strong> Li\u00ean quan \u0111\u1ebfn lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n (v\u00ed d\u1ee5: “kh\u00e1ch s\u1ea1n sang tr\u1ecdng”, “kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb”), v\u1ecb tr\u00ed (v\u00ed d\u1ee5: “kh\u00e1ch s\u1ea1n \u1edf H\u00e0 N\u1ed9i”, “kh\u00e1ch s\u1ea1n g\u1ea7n s\u00e2n bay”), v\u00e0 ti\u1ec7n nghi (v\u00ed d\u1ee5: “kh\u00e1ch s\u1ea1n c\u00f3 h\u1ed3 b\u01a1i”, “kh\u00e1ch s\u1ea1n c\u00f3 spa”).<\/li>\n
        • T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i:<\/strong> C\u1ee5 th\u1ec3 h\u01a1n v\u00e0 th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n (v\u00ed d\u1ee5: “kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb \u1edf trung t\u00e2m H\u00e0 N\u1ed9i c\u00f3 b\u00e3i \u0111\u1eadu xe”, “kh\u00e1ch s\u1ea1n g\u1ea7n bi\u1ec3n c\u00f3 h\u1ed3 b\u01a1i v\u00e0 khu vui ch\u01a1i tr\u1ebb em”).<\/li>\n<\/ul>\n

          S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Keyword Planner, Ahrefs, ho\u1eb7c SEMrush \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ed1t. \u0110\u1eebng qu\u00ean ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 xem h\u1ecd \u0111ang s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o.<\/p>\n

          C\u1ea5u Tr\u00fac Chi\u1ebfn D\u1ecbch v\u00e0 Nh\u00f3m Qu\u1ea3ng C\u00e1o<\/h3>\n

          C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch v\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

            \n
          • Chi\u1ebfn d\u1ecbch:<\/strong> C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (v\u00ed d\u1ee5: “Chi\u1ebfn d\u1ecbch H\u00e0 N\u1ed9i”, “Chi\u1ebfn d\u1ecbch TP.HCM”), lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n (v\u00ed d\u1ee5: “Chi\u1ebfn d\u1ecbch Kh\u00e1ch s\u1ea1n Sang tr\u1ecdng”, “Chi\u1ebfn d\u1ecbch Kh\u00e1ch s\u1ea1n Gi\u00e1 r\u1ebb”), ho\u1eb7c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5: “Chi\u1ebfn d\u1ecbch T\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng”, “Chi\u1ebfn d\u1ecbch Qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n”).<\/li>\n
          • Nh\u00f3m qu\u1ea3ng c\u00e1o:<\/strong> N\u00ean \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1a tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: trong “Chi\u1ebfn d\u1ecbch H\u00e0 N\u1ed9i”, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o cho “kh\u00e1ch s\u1ea1n g\u1ea7n h\u1ed3 Ho\u00e0n Ki\u1ebfm”, “kh\u00e1ch s\u1ea1n g\u1ea7n ph\u1ed1 c\u1ed5”, “kh\u00e1ch s\u1ea1n c\u00f3 spa”). M\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o n\u00ean ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan ch\u1eb7t ch\u1ebd v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n

            N\u1ed9i Dung Qu\u1ea3ng C\u00e1o H\u1ea5p D\u1eabn<\/h3>\n

            N\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

              \n
            • Ti\u00eau \u0111\u1ec1:<\/strong> S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 \u0111\u01b0a ra l\u1eddi h\u1ee9a h\u1ea5p d\u1eabn (v\u00ed d\u1ee5: “Kh\u00e1ch S\u1ea1n Sang Tr\u1ecdng T\u1ea1i H\u00e0 N\u1ed9i \u2013 Gi\u00e1 T\u1ed1t Nh\u1ea5t”).<\/li>\n
            • M\u00f4 t\u1ea3:<\/strong> N\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n, c\u00e1c ti\u1ec7n nghi, v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t (v\u00ed d\u1ee5: “T\u1eadn h\u01b0\u1edfng k\u1ef3 ngh\u1ec9 sang tr\u1ecdng t\u1ea1i trung t\u00e2m H\u00e0 N\u1ed9i v\u1edbi h\u1ed3 b\u01a1i v\u00f4 c\u1ef1c, spa cao c\u1ea5p v\u00e0 \u1ea9m th\u1ef1c \u0111\u1eb7c s\u1eafc. \u0110\u1eb7t ph\u00f2ng ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 20%”).<\/li>\n
            • Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o:<\/strong> S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng \u0111\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin h\u1eefu \u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ecba ch\u1ec9, li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: trang \u0111\u1eb7t ph\u00f2ng, trang ti\u1ec7n nghi), v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n<\/ul>\n
              \n \"N\u1ed9i\n <\/div>\n

              Nh\u1eafm M\u1ee5c Ti\u00eau Ch\u00ednh X\u00e1c<\/h3>\n

              Google Ads cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

                \n
              • \u0110\u1ecba \u0111i\u1ec3m:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo qu\u1ed1c gia, khu v\u1ef1c, th\u00e0nh ph\u1ed1, ho\u1eb7c th\u1eadm ch\u00ed b\u00e1n k\u00ednh xung quanh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n
              • Ng\u00f4n ng\u1eef:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo ng\u00f4n ng\u1eef m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng.<\/li>\n
              • Nh\u00e2n kh\u1ea9u h\u1ecdc:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp (t\u00f9y thu\u1ed9c v\u00e0o qu\u1ed1c gia).<\/li>\n
              • S\u1edf th\u00edch:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (v\u00ed d\u1ee5: du l\u1ecbch, \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed).<\/li>\n
              • Thi\u1ebft b\u1ecb:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo lo\u1ea1i thi\u1ebft b\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng (v\u00ed d\u1ee5: m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng).<\/li>\n
              • Th\u1eddi gian:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo th\u1eddi gian trong ng\u00e0y ho\u1eb7c ng\u00e0y trong tu\u1ea7n \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng cao nh\u1ea5t.<\/li>\n<\/ul>\n
                \n \"Nh\u1eafm\n <\/div>\n

                Theo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3<\/h3>\n

                Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

                  \n
                • Chuy\u1ec3n \u0111\u1ed5i:<\/strong> Theo d\u00f5i c\u00e1c chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng, l\u01b0\u1ee3t xem trang web, l\u01b0\u1ee3t nh\u1ea5p v\u00e0o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, v\u00e0 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u.<\/li>\n
                • T\u1ef7 l\u1ec7 nh\u1ea5p (CTR):<\/strong> Theo d\u00f5i t\u1ef7 l\u1ec7 nh\u1ea5p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n
                • Chi ph\u00ed m\u1ed7i nh\u1ea5p (CPC):<\/strong> Theo d\u00f5i chi ph\u00ed m\u1ed7i nh\u1ea5p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang kh\u00f4ng tr\u1ea3 qu\u00e1 nhi\u1ec1u ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p.<\/li>\n
                • \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (Quality Score):<\/strong> Theo d\u00f5i \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a, qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n

                  S\u1eed d\u1ee5ng Google Analytics v\u00e0 Google Ads Conversion Tracking \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n

                  L\u1eddi Khuy\u00ean Th\u00eam cho Kh\u00e1ch S\u1ea1n<\/h3>\n
                    \n
                  • S\u1eed d\u1ee5ng Remarketing:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a \u0111\u1eb7t ph\u00f2ng. T\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.<\/li>\n
                  • T\u1eadn d\u1ee5ng Google Hotel Ads:<\/strong> Google Hotel Ads cho ph\u00e9p kh\u00e1ch s\u1ea1n hi\u1ec3n th\u1ecb gi\u00e1 v\u00e0 th\u00f4ng tin tr\u1ef1c ti\u1ebfp tr\u00ean Google Search v\u00e0 Google Maps. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n tr\u1ef1c ti\u1ebfp tr\u00ean Google.<\/li>\n
                  • Th\u1eed nghi\u1ec7m A\/B:<\/strong> Th\u01b0\u1eddng xuy\u00ean th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c nhau c\u1ee7a qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/li>\n
                  • Lu\u00f4n C\u1eadp Nh\u1eadt:<\/strong> Google Ads li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n. H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c t\u00ednh n\u0103ng v\u00e0 thay \u0111\u1ed5i m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ec1n t\u1ea3ng n\u00e0y.<\/li>\n<\/ul>\n

                    K\u1ebft Lu\u1eadn<\/h2>\n

                    Ch\u00ednh s\u00e1ch m\u1edbi c\u1ee7a Google Ads v\u1ec1 vi\u1ec7c t\u1ea1m d\u1eebng c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng th\u1ea5p l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n n\u00ean hoan ngh\u00eanh. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 d\u1ecdn d\u1eb9p c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e0m cho ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang ta trong n\u0103m 2024! \u0110\u1eebng qu\u00ean r\u1eb1ng t\u1ed1i \u01b0u h\u00f3a Google Ads<\/span> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean.<\/p>\n

                    Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

                    \n \"Qu\u1ea3ng\n <\/div>\n","protected":false},"excerpt":{"rendered":"

                    \u0110\u1ed9ng Th\u00e1i M\u1edbi C\u1ee7a Google: T\u1ea1m D\u1eebng C\u00e1c Nh\u00f3m Qu\u1ea3ng C\u00e1o Ho\u1ea1t \u0110\u1ed9ng Th\u1ea5p \u2013 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n Gi\u1edbi Thi\u1ec7u G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t thay \u0111\u1ed5i quan tr\u1ecdng trong c\u00e1ch n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng. B\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y 11 th\u00e1ng 3, Google Ads s\u1ebd t\u1ef1 […]<\/p>\n","protected":false},"author":1,"featured_media":447951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447982"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447951"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}