{"id":447958,"date":"2025-03-06T10:53:24","date_gmt":"2025-03-06T10:53:24","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-kenh-phan-phoi-khach-san-bi-quyet-toi-uu-doanh-thu\/"},"modified":"2025-03-06T10:53:24","modified_gmt":"2025-03-06T10:53:24","slug":"quan-ly-kenh-phan-phoi-khach-san-bi-quyet-toi-uu-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-kenh-phan-phoi-khach-san-bi-quyet-toi-uu-doanh-thu\/","title":{"rendered":"Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u1ed1i \u01afu Doanh Thu"},"content":{"rendered":"

Nh\u1eefng Kh\u00e1i Ni\u1ec7m Quan Tr\u1ecdng V\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i M\u00e0 M\u1ecdi Ch\u1ee7 Kh\u00e1ch S\u1ea1n N\u00ean Bi\u1ebft<\/h1>\n

\"Qu\u1ea3n<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111ang \u0111au \u0111\u1ea7u v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng t\u1eeb nhi\u1ec1u k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs) v\u00e0 c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau, th\u00ec b\u00e0i vi\u1ebft n\u00e0y ch\u00ednh l\u00e0 d\u00e0nh cho b\u1ea1n. Vi\u1ec7c theo d\u00f5i gi\u00e1 ph\u00f2ng, t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng theo th\u1eddi gian th\u1ef1c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c th\u1ef1c s\u1ef1.<\/p>\n

Vi\u1ec7c x\u1eed l\u00fd th\u1ee7 c\u00f4ng c\u00e1c \u0111\u1eb7t ph\u00f2ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau d\u1ec5 d\u1eabn \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u1eb7t ph\u00f2ng tr\u00f9ng, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i kinh doanh ti\u1ec1m n\u0103ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n c\u1ea7n \u0111\u1ebfn m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n

\"T\u0103ng<\/p>\n

V\u1eady, qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m ho\u1eb7c n\u1ec1n t\u1ea3ng cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t vi\u1ec7c ph\u00e2n ph\u1ed1i ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean nhi\u1ec1u k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau, bao g\u1ed3m OTAs, \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 trang web c\u1ee7a ch\u00ednh b\u1ea1n. N\u00f3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin theo th\u1eddi gian th\u1ef1c v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1eb7t ph\u00f2ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i, bao g\u1ed3m c\u00e1c lo\u1ea1i h\u00ecnh, th\u00e1ch th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Nh\u1eefng Kh\u00e1i Ni\u1ec7m Quan Tr\u1ecdng V\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i M\u00e0 M\u1ecdi Ch\u1ee7 Kh\u00e1ch S\u1ea1n N\u00ean Bi\u1ebft<\/th>\n<\/tr>\n
1. C\u00e1c Kh\u00e1i Ni\u1ec7m C\u01a1 B\u1ea3n Trong Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/a><\/td>\n<\/tr>\n
2. C\u00e1c Lo\u1ea1i K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/a>
\n 2.1 \u0110\u1ea1i L\u00fd Du L\u1ecbch<\/strong><\/a>
\n 2.2 GDS<\/strong><\/a>
\n 2.3 \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTAs)<\/strong><\/a>
\n 2.4 C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm Kh\u00e1ch S\u1ea1n (MetaSearch Engines)<\/strong><\/a><\/td>\n<\/tr>\n
3. Th\u1ecfa Thu\u1eadn Gi\u00e1 T\u01b0\u01a1ng \u0110\u01b0\u01a1ng (Rate Parity) v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1<\/strong><\/a>
\n 3.1 \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean D\u1ef1 B\u00e1o<\/strong><\/a>
\n 3.2 \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Ch\u00ednh S\u00e1ch H\u1ee7y Ph\u00f2ng<\/strong><\/a>
\n 3.3 \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y Ph\u00f2ng<\/strong><\/a><\/td>\n<\/tr>\n
4. Qu\u1ea3n L\u00fd H\u00e0ng T\u1ed3n Kho (Inventory Management)<\/strong><\/a>
\n 4.1 Duy Tr\u00ec Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i \u0110a D\u1ea1ng<\/strong><\/a>
\n 4.2 Duy Tr\u00ec Chi Ti\u1ebft H\u00e0ng T\u1ed3n Kho Ph\u00f2ng Chi Ti\u1ebft<\/strong><\/a>
\n 4.3 Tinh Ch\u1ec9nh Quy Tr\u00ecnh D\u1ef1 B\u00e1o<\/strong><\/a><\/td>\n<\/tr>\n
5. Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/a><\/td>\n<\/tr>\n
6. Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/strong><\/a>
\n 6.1 S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 \u0110\u1eb7t Ph\u00f2ng Kh\u00f4ng Hoa H\u1ed3ng<\/strong><\/a>
\n 6.2 T\u1ea1o Trang Web Th\u00e2n Thi\u1ec7n V\u1edbi Ng\u01b0\u1eddi D\u00f9ng<\/strong><\/a>
\n 6.3 \u00c1p D\u1ee5ng Remarketing<\/strong><\/a><\/td>\n<\/tr>\n
7. Qu\u1ea3n L\u00fd M\u1ed1i Quan H\u1ec7 V\u1edbi C\u00e1c \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTAs)<\/strong><\/a>
\n 7.1 T\u1ed1i \u01afu H\u00f3a Danh S\u00e1ch Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/strong><\/a>
\n 7.2 Qu\u1ea3n L\u00fd H\u00e0ng T\u1ed3n Kho C\u1ee7a B\u1ea1n<\/strong><\/a>
\n 7.3 Cung C\u1ea5p Th\u00f4ng Tin Ch\u00ednh X\u00e1c<\/strong><\/a><\/td>\n<\/tr>\n
8. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a D\u1eef Li\u1ec7u v\u00e0 Ph\u00e2n T\u00edch<\/strong><\/a><\/td>\n<\/tr>\n
9. Th\u00e1ch Th\u1ee9c Trong Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/a>
\n 9.1 Gi\u1ea3i Quy\u1ebft C\u00e1c V\u1ea5n \u0110\u1ec1 V\u1ec1 Th\u1ecfa Thu\u1eadn Gi\u00e1 T\u01b0\u01a1ng \u0110\u01b0\u01a1ng v\u00e0 T\u00ednh To\u00e0n V\u1eb9n<\/strong><\/a>
\n 9.2 Gi\u1ea3i Quy\u1ebft C\u00e1c S\u1ef1 C\u1ed1 K\u1ef9 Thu\u1eadt v\u00e0 V\u1ea5n \u0110\u1ec1 K\u1ebft N\u1ed1i<\/strong><\/a>
\n 9.3 X\u1eed L\u00fd Vi\u1ec7c H\u1ee7y v\u00e0 Thay \u0110\u1ed5i \u0110\u1eb7t Ph\u00f2ng Tr\u00ean Nhi\u1ec1u K\u00eanh<\/strong><\/a><\/td>\n<\/tr>\n
10. K\u1ebft Lu\u1eadn<\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

C\u00e1c Kh\u00e1i Ni\u1ec7m C\u01a1 B\u1ea3n Trong Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/h2>\n

\"C\u00e1c<\/p>\n

Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/strong> l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng, ph\u1ea7n m\u1ec1m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1eb7t ph\u00f2ng tr\u00ean nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp kh\u00e1c nhau. C\u00e1c k\u00eanh n\u00e0y bao g\u1ed3m trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs), c\u00e1c trang web t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n (metasearch sites), h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u (GDS) v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp t\u1ea1i kh\u00e1ch s\u1ea1n (walk-in reservations). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i t\u00ednh n\u0103ng c\u01a1 b\u1ea3n kh\u00e1c c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh kh\u00e1ch s\u1ea1n:<\/p>\n

    \n
  • Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p:<\/strong> M\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh ph\u1ea3i giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Kh\u00e1ch s\u1ea1n (PMS). \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn PMS v\u00e0 H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Doanh thu (RMS) \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng theo th\u1eddi gian th\u1ef1c.<\/li>\n
  • Ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o:<\/strong> M\u1ecdi tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ec1u cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o. Ph\u1ea7n m\u1ec1m thu th\u1eadp v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u \u0111\u00f3 d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng \u0111\u1ed3 h\u1ecda kh\u00e1c. Ch\u1ee7 s\u1edf h\u1eefu kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 xem d\u1eef li\u1ec7u v\u1ec1 c\u00f4ng su\u1ea5t, \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh.<\/li>\n
  • B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n theo th\u1eddi gian th\u1ef1c:<\/strong> Giao di\u1ec7n c\u1ed5ng th\u00f4ng tin c\u1ee7a tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u gi\u1ed1ng nh\u01b0 tr\u00ean c\u00e1c OTA ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u1ed5ng th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y lo\u1ea1i b\u1ecf sai s\u00f3t v\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra trong th\u1eddi gian th\u1ef1c v\u00e0 ph\u00e1t hi\u1ec7n ngay c\u00e1c s\u1ef1 c\u1ed1.<\/li>\n
  • T\u1ed5ng h\u1ee3p h\u00e0ng t\u1ed3n kho:<\/strong> T\u00ednh n\u0103ng t\u1ed5ng h\u1ee3p h\u00e0ng t\u1ed3n kho cho ph\u00e9p b\u1ea1n chia s\u1ebb t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng tr\u1ed1ng tr\u00ean nhi\u1ec1u k\u00eanh, bao g\u1ed3m c\u1ea3 trang web c\u1ee7a b\u1ea1n, m\u00e0 kh\u00f4ng s\u1ee3 \u0111\u1eb7t ph\u00f2ng tr\u00f9ng ho\u1eb7c \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c. V\u00ed d\u1ee5: m\u1ed9t ph\u00f2ng ho\u1eb7c t\u00e0i s\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1ecb x\u00f3a kh\u1ecfi danh s\u00e1ch h\u00e0ng t\u1ed3n kho c\u00f3 s\u1eb5n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/li>\n
  • Gi\u00e1m s\u00e1t gi\u00e1:<\/strong> C\u00e1c c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 h\u00e0ng t\u1ed3n kho t\u1eadp trung cho ph\u00e9p kh\u00e1ch s\u1ea1n ki\u1ec3m so\u00e1t gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng, theo th\u1eddi gian th\u1ef1c, cho ph\u00e9p gi\u00e1m s\u00e1t gi\u00e1 ngang b\u1eb1ng v\u00e0 ng\u0103n ch\u1eb7n vi\u1ec7c \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c ho\u1eb7c gi\u00e1 \u0111\u00e3 l\u1ed7i th\u1eddi.<\/li>\n<\/ul>\n

    C\u00e1c Lo\u1ea1i K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h2>\n

    M\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1ch s\u1ea1n l\u00e0 b\u1ea5t k\u1ef3 \u0111\u1ecba \u0111i\u1ec3m n\u00e0o m\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c chu\u1ed7i kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 b\u00e1n ph\u00f2ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, tr\u1ef1c tuy\u1ebfn ho\u1eb7c ngo\u1ea1i tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng v\u00e0 danh m\u1ee5c du l\u1ecbch c\u1ee7a b\u1ea1n, c\u00e1c OTA, GDS, c\u00e1c trang web t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c. H\u00e3y xem x\u00e9t c\u00e1c k\u00eanh n\u00e0y chi ti\u1ebft h\u01a1n:<\/p>\n

      \n
    1. \n

      \u0110\u1ea1i L\u00fd Du L\u1ecbch<\/h3>\n

      \u0110\u00e2y l\u00e0 nh\u1eefng chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch du l\u1ecbch. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch cho ph\u00e9p kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch du l\u1ecbch ph\u00f9 h\u1ee3p. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y ch\u00e0o \u0111\u00f3n nhi\u1ec1u du kh\u00e1ch mu\u1ed1n d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t chuy\u00ean nghi\u1ec7p.<\/p>\n<\/li>\n

    2. \n

      GDS<\/h3>\n

      C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00e1c m\u1ea1ng l\u01b0\u1edbi t\u1eadp trung, li\u00ean k\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi du l\u1ecbch v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u. Khi b\u1ea1n giao ti\u1ebfp v\u1edbi GDS, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn c\u00e1c chuy\u00ean gia du l\u1ecbch, cho ph\u00e9p b\u1ea1n khai th\u00e1c c\u00e1c th\u1ecb tr\u01b0\u1eddng du l\u1ecbch doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n

    3. \n

      \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTAs)<\/h3>\n

      OTA l\u00e0 nh\u1eefng si\u00eau anh h\u00f9ng du l\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3, qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u1ea1o th\u00eam \u0111\u1eb7t ph\u00f2ng cho khu ngh\u1ec9 d\u01b0\u1ee1ng c\u1ee7a b\u1ea1n. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c OTA cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 n\u00e2ng cao h\u1ed3 s\u01a1 tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n

    4. \n

      C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm Kh\u00e1ch S\u1ea1n (MetaSearch Engines)<\/h3>\n

      H\u00e3y coi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh du l\u1ecbch \u0111\u00e1ng tin c\u1eady c\u1ee7a b\u1ea1n, thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n, so s\u00e1nh chi ph\u00ed v\u00e0 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u1ec3 gi\u00fap kh\u00e1ch du l\u1ecbch t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch t\u1ed1t nh\u1ea5t. Vi\u1ec7c c\u00f3 m\u1eb7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 ng\u00e2n s\u00e1ch, nh\u1eefng ng\u01b0\u1eddi coi tr\u1ecdng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 minh b\u1ea1ch.<\/p>\n<\/li>\n<\/ol>\n

      Th\u1ecfa Thu\u1eadn Gi\u00e1 T\u01b0\u01a1ng \u0110\u01b0\u01a1ng (Rate Parity) v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1<\/h2>\n

      \"Th\u1ecfa<\/p>\n

      Th\u1ecfa thu\u1eadn gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn gi\u1eefa kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c OTA, \u0111\u1ea3m b\u1ea3o gi\u00e1 ph\u00f2ng nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, bao g\u1ed3m c\u1ea3 trang web c\u1ee7a kh\u00e1ch s\u1ea1n. Duy tr\u00ec t\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ef1 minh b\u1ea1ch: h\u1ecd bi\u1ebft h\u1ecd s\u1ebd tr\u1ea3 c\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n cho d\u00f9 h\u1ecd s\u1eed d\u1ee5ng trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn n\u00e0o.<\/p>\n

      Tuy nhi\u00ean, n\u1ebfu ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n kh\u00f4ng t\u00ednh \u0111\u1ebfn t\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1, n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong qu\u1ea3n l\u00fd doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 chi ph\u00ed b\u1ea1n t\u00ednh cho m\u1ed7i ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u1ec3 b\u00e1n c\u00e0ng nhi\u1ec1u ph\u00f2ng c\u00e0ng t\u1ed1t v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh:<\/p>\n

        \n
      1. \n

        \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean D\u1ef1 B\u00e1o<\/h3>\n

        D\u1ef1 b\u00e1o l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u1ee7a c\u00e1c ph\u00f2ng c\u00f3 s\u1eb5n cho c\u00e1c ng\u00e0y trong t\u01b0\u01a1ng lai. \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c, ng\u01b0\u1eddi ta ph\u1ea3i c\u00f3 l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng c\u1ee7a th\u00e1ng tr\u01b0\u1edbc d\u1ef1a tr\u00ean m\u00f9a, s\u1ef1 ki\u1ec7n, nhu c\u1ea7u v\u00e0 khuy\u1ebfn m\u00e3i. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhu c\u1ea7u trong t\u01b0\u01a1ng lai ho\u1eb7c c\u00f4ng su\u1ea5t d\u1ef1 ki\u1ebfn.<\/p>\n<\/li>\n

      2. \n

        \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Ch\u00ednh S\u00e1ch H\u1ee7y Ph\u00f2ng<\/h3>\n

        M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ng\u1ea1c nhi\u00ean, nh\u01b0ng m\u1ed9t ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng kh\u00f4ng ho\u00e0n l\u1ea1i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng thu nh\u1eadp v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ea7n xem x\u00e9t khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n. H\u01a1n n\u1eefa, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y h\u1ed7 tr\u1ee3 gi\u1ea3m t\u1ed5n th\u1ea5t v\u00e0 b\u00e1n ph\u00f2ng c\u00f3 l\u00e3i.<\/p>\n<\/li>\n

      3. \n

        \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y Ph\u00f2ng<\/h3>\n

        K\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean c\u00f4ng su\u1ea5t li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n t\u00f9y thu\u1ed9c v\u00e0o cung v\u00e0 c\u1ea7u. V\u00ed d\u1ee5: trong m\u00f9a cao \u0111i\u1ec3m, n\u1ebfu 7 \u0111\u1ebfn 8 ph\u00f2ng c\u1ee7a b\u1ea1n tr\u1ed1ng, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 kh\u00e1ch s\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn kinh doanh. T\u01b0\u01a1ng t\u1ef1, khi h\u1ebft m\u00f9a v\u00e0 b\u1ea1n mu\u1ed1n l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch \u1edf l\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<\/ol>\n

        \n

        Qu\u1ea3n L\u00fd H\u00e0ng T\u1ed3n Kho (Inventory Management)<\/h2>\n

        Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho kh\u00e1ch s\u1ea1n l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n ph\u1ed1i t\u00e0i s\u1ea3n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Trong ng\u00e0nh kh\u00e1ch s\u1ea1n, ph\u00f2ng l\u00e0 h\u00e0ng t\u1ed3n kho ch\u00ednh. Tuy nhi\u00ean, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho kh\u00e1ch s\u1ea1n bao g\u1ed3m nguy\u00ean li\u1ec7u th\u00f4, th\u00e0nh ph\u1ea9m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 t\u1ea1i ch\u1ed7 nh\u01b0 nh\u00e0 h\u00e0ng.<\/p>\n

        Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho kh\u00e1ch s\u1ea1n nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea3m b\u1ea3o r\u1eb1ng ph\u00f2ng, s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. N\u00f3 c\u0169ng bao g\u1ed3m vi\u1ec7c b\u1ed5 sung c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i d\u1ef1 tr\u1eef qu\u00e1 m\u1ee9c. H\u00e3y \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0 xem x\u00e9t c\u00e1ch t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed3n kho c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n

          \n
        1. \n

          Duy Tr\u00ec Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i \u0110a D\u1ea1ng<\/h3>\n

          C\u00e0ng nhi\u1ec1u k\u00eanh li\u1ec7t k\u00ea h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n, kh\u00e1ch du l\u1ecbch c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y b\u1ea1n tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1eb7t ph\u00f2ng. Duy tr\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i \u0111\u00f2i h\u1ecfi ph\u1ea3i cung c\u1ea5p h\u00e0ng t\u1ed3n kho th\u00f4ng qua c\u00e1c k\u00eanh, bao g\u1ed3m c\u00e1c OTA, c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n nh\u01b0 Google, Trivago v\u00e0 Tripadvisor, c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp nh\u01b0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n

        2. \n

          Duy Tr\u00ec Chi Ti\u1ebft H\u00e0ng T\u1ed3n Kho Ph\u00f2ng Chi Ti\u1ebft<\/h3>\n

          Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho t\u1ed1t b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n lo\u1ea1i s\u1ed1 l\u01b0\u1ee3ng v\u00e0 c\u00e1c lo\u1ea1i ph\u00f2ng trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. D\u1ef1a tr\u00ean th\u00f4ng tin ph\u00f2ng c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 g\u00f3i h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh theo nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi v\u00e0 t\u0103ng doanh thu. \u0110\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p th\u01b0\u1eddng xuy\u00ean v\u00e0 ch\u00ednh x\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1c.<\/p>\n<\/li>\n

        3. \n

          Tinh Ch\u1ec9nh Quy Tr\u00ecnh D\u1ef1 B\u00e1o<\/h3>\n

          D\u1ef1 b\u00e1o l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t b\u00e1o c\u00e1o ph\u00e1c th\u1ea3o c\u00f4ng su\u1ea5t d\u1ef1 ki\u1ebfn, t\u1ef7 l\u1ec7 trung b\u00ecnh theo ng\u00e0y v\u00e0 lo\u1ea1i th\u1ecb tr\u01b0\u1eddng cho nh\u1eefng th\u00e1ng ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n \u01b0\u1edbc t\u00ednh l\u1ecbch tr\u00ecnh b\u1eadn r\u1ed9n c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c ng\u00e0y ch\u1eadm h\u01a1n \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng nhu c\u1ea7u v\u00e0o c\u00e1c ng\u00e0y b\u1eadn r\u1ed9n. B\u1ed9 ph\u1eadn v\u1eadn h\u00e0nh s\u1ebd bi\u1ebft c\u1ea7n l\u00ean l\u1ecbch bao nhi\u00eau nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n v\u00e0 c\u1ea7n \u0111\u1eb7t bao nhi\u00eau th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng v\u00e0 v\u1eadt t\u01b0 v\u00e0o b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n<\/li>\n<\/ol>\n

          Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/h2>\n

          \"Ph\u1ea7n<\/p>\n

          Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/strong> l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p cho ph\u00e9p kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1eafp x\u1ebfp v\u00e0 gi\u00e1m s\u00e1t vi\u1ec7c ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 OTA, c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng, GDS v\u00e0 nh\u00e0 b\u00e1n bu\u00f4n.<\/p>\n

          \u0110\u1ec3 gi\u1ea3m thi\u1ec3u vi\u1ec7c \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c, h\u00e0ng t\u1ed3n kho c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, bao g\u1ed3m c\u1ea3 \u0111\u1eb7t ph\u00f2ng web tr\u1ef1c ti\u1ebfp, nh\u00e0 b\u00e1n bu\u00f4n du l\u1ecbch v\u00e0 OTA. Do \u0111\u00f3, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t \u0111\u1ec3 li\u00ean h\u1ec7 v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong khi tr\u00e1nh \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n m\u1ee9c b\u1ea1n c\u00f3 th\u1ec3 chi tr\u1ea3.<\/p>\n

          Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/strong> t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt h\u00e0ng t\u1ed3n kho c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong th\u1eddi gian th\u1ef1c. N\u00f3 giao ti\u1ebfp d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng hai chi\u1ec1u v\u1edbi PMS v\u00e0 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, bao g\u1ed3m c\u1ea3 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: khi \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua Booking.com, tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh s\u1ebd g\u1eedi th\u00f4ng tin n\u00e0y \u0111\u1ebfn PMS c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, n\u00f3 s\u1ebd c\u1eadp nh\u1eadt h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh li\u00ean k\u1ebft n\u00e0o kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Expedia ho\u1eb7c Agoda.<\/p>\n

          Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/h2>\n

          \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch s\u1ea1n, th\u01b0\u1eddng l\u00e0 th\u00f4ng qua trang web c\u1ee7a h\u1ecd, m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng b\u00ean trung gian th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 OTA. K\u00eanh tr\u1ef1c ti\u1ebfp n\u00e0y s\u1ebd v\u1eabn l\u00e0 \u01b0u ti\u00ean ti\u1ebfp th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n v\u00ec n\u00f3 mang l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\n

          \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u00f3 l\u1ee3i h\u01a1n nhi\u1ec1u cho kh\u00e1ch s\u1ea1n so v\u1edbi \u0111\u1eb7t ph\u00f2ng qua OTA v\u00ec kh\u00f4ng ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng cho b\u00ean th\u1ee9 ba, gi\u1ea3m chi ph\u00ed mua l\u1ea1i tr\u00ean m\u1ed7i kh\u00e1ch c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u0169ng cho ph\u00e9p c\u00e1c c\u01a1 h\u1ed9i b\u00e1n th\u00eam, d\u1eabn \u0111\u1ebfn t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

          B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00fang, h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n

            \n
          1. \n

            S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 \u0110\u1eb7t Ph\u00f2ng Kh\u00f4ng Hoa H\u1ed3ng<\/h3>\n

            T\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed hoa h\u1ed3ng v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3m quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng xu\u1ed1ng ch\u1ec9 c\u00f2n 2-3 b\u01b0\u1edbc v\u00e0 bao g\u1ed3m m\u1ed9t tr\u00ecnh ki\u1ec3m tra gi\u00e1 tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp. L\u00e0m nh\u01b0 v\u1eady s\u1ebd ng\u0103n kh\u00e1ch truy c\u1eadp v\u00e0o c\u00e1c OTA \u0111\u1ec3 so s\u00e1nh gi\u00e1 v\u00e0 cho h\u1ecd l\u00fd do \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb gi\u00e1 t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n

          2. \n

            T\u1ea1o Trang Web Th\u00e2n Thi\u1ec7n V\u1edbi Ng\u01b0\u1eddi D\u00f9ng<\/h3>\n

            \u0110\u1ea3m b\u1ea3o trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 \u0111\u00e1p \u1ee9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, bao g\u1ed3m c\u1ea3 m\u00e1y t\u00ednh x\u00e1ch tay v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng. Kh\u1ea3 n\u0103ng truy c\u1eadp l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c ti\u1ebfp. H\u01a1n n\u1eefa, h\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a trang ch\u1ee7 c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 \u0111i\u1ec3m d\u1eebng ch\u00e2n ban \u0111\u1ea7u cho kh\u00e1ch truy c\u1eadp. Cung c\u1ea5p th\u00f4ng tin to\u00e0n di\u1ec7n t\u1ea1i \u0111\u00e2y \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch du l\u1ecbch \u0111\u1eb7t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, h\u00e3y l\u00e0m n\u1ed5i b\u1eadt c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c m\u00f4i tr\u01b0\u1eddng xung quanh tuy\u1ec7t \u0111\u1eb9p c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<\/li>\n

          3. \n

            \u00c1p D\u1ee5ng Remarketing<\/h3>\n

            Cho d\u00f9 trang web c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi \u0111\u1ebfn \u0111\u00e2u ho\u1eb7c vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn \u0111\u00e2u, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng trang web s\u1ebd lu\u00f4n r\u1eddi kh\u1ecfi quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng gi\u1eefa ch\u1eebng. Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a h\u1ecd tr\u1edf l\u1ea1i. N\u1ebfu b\u1ea1n ch\u01b0a t\u1eebng kh\u00e1m ph\u00e1 remarketing tr\u01b0\u1edbc \u0111\u00e2y, th\u00ec b\u1ea1n n\u00ean c\u00e2n nh\u1eafc n\u00f3; n\u00f3 cho ph\u00e9p b\u1ea1n thu h\u00fat l\u1ea1i kh\u00e1ch h\u00e0ng tr\u00ean b\u1edd v\u1ef1c chuy\u1ec3n \u0111\u1ed5i – x\u00e9t cho c\u00f9ng, b\u1ea1n g\u1ea7n nh\u01b0 \u0111\u00e3 c\u00f3 h\u1ecd!<\/p>\n

            B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i kh\u00e1ch truy c\u1eadp t\u1eeb b\u1ecf \u0111\u1eb7t ph\u00f2ng b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t m\u00e3 \u0111\u1eb7c bi\u1ec7t v\u00e0o trang web c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 cung c\u1ea5p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i sau khi h\u1ecd r\u1eddi \u0111i \u0111\u1ec3 d\u1ee5 h\u1ecd quay l\u1ea1i. Nghe c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p, nh\u01b0ng kh\u00f4ng ph\u1ea3i v\u1eady. Google AdWords v\u00e0 Facebook Custom Audiences \u0111\u1ec1u l\u00e0 nh\u1eefng n\u01a1i th\u00f4ng minh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<\/li>\n<\/ol>\n

            Qu\u1ea3n L\u00fd M\u1ed1i Quan H\u1ec7 V\u1edbi C\u00e1c \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTAs)<\/h2>\n

            C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao danh ti\u1ebfng c\u1ee7a h\u1ecd v\u1edbi OTA b\u1eb1ng c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch, nghi\u00ean c\u1ee9u v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m g\u1ee3i \u00fd \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u1ebft n\u1ed1i c\u1ee7a b\u1ea1n v\u1edbi OTA:<\/p>\n

              \n
            1. \n

              T\u1ed1i \u01afu H\u00f3a Danh S\u00e1ch Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h3>\n

              Khi b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh n\u00ean giao d\u1ecbch v\u1edbi nh\u1eefng OTA n\u00e0o, b\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch c\u1ee7a m\u00ecnh cho t\u1eebng n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng v\u00e0 ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao c\u0169ng nh\u01b0 t\u1ea1o c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i \u00edch v\u00e0 y\u1ebfu t\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, \u0111\u1eb7t ph\u00f2ng v\u00e0 b\u00ecnh lu\u1eadn thu\u1eadn l\u1ee3i h\u01a1n t\u1eeb kh\u00e1ch truy c\u1eadp m\u1edbi v\u00e0 hi\u1ec7n t\u1ea1i.<\/p>\n<\/li>\n

            2. \n

              Qu\u1ea3n L\u00fd H\u00e0ng T\u1ed3n Kho C\u1ee7a B\u1ea1n<\/h3>\n

              M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m g\u00e2y tranh c\u00e3i ch\u00ednh gi\u1eefa OTA v\u00e0 kh\u00e1ch s\u1ea1n l\u00e0 ki\u1ec3m so\u00e1t h\u00e0ng t\u1ed3n kho ph\u00f2ng. H\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u00f4ng mu\u1ed1n cho ph\u00e9p OTA l\u1ea5p \u0111\u1ea7y ph\u00f2ng c\u1ee7a h\u1ecd v\u1edbi m\u1ee9c hoa h\u1ed3ng 20%. M\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1eefu \u00edch cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n v\u00e0 ch\u1ec9 \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng th\u00edch h\u1ee3p tr\u00ean c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i du l\u1ecbch c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

            3. \n

              Cung C\u1ea5p Th\u00f4ng Tin Ch\u00ednh X\u00e1c<\/h3>\n

              \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin tr\u00ean h\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m kinh nghi\u1ec7m, gi\u00e1 c\u1ea3, th\u00f4ng tin v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a b\u1ea1n. N\u1ebfu s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00fang h\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 gi\u1ea3m gi\u00e1, h\u00e3y cung c\u1ea5p n\u00f3 cho h\u1ecd. H\u00e3y nh\u1edb r\u1eb1ng, trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t m\u1ee9c ph\u1ea7n tr\u0103m kh\u00e1c \u0111\u1ec3 b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn.<\/p>\n<\/li>\n<\/ol>\n

              T\u1ea7m Quan Tr\u1ecdng C\u1ee7a D\u1eef Li\u1ec7u v\u00e0 Ph\u00e2n T\u00edch<\/h2>\n

              Vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong kinh doanh kh\u00e1ch s\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 ph\u1ee5c v\u1ee5 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e0ng ng\u00e0y. M\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u1ec1u c\u00f3 s\u1edf th\u00edch, mong \u0111\u1ee3i v\u00e0 y\u00eau c\u1ea7u ri\u00eang cho chuy\u1ebfn \u0111i. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

              B\u1eb1ng c\u00e1ch theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh xung quanh \u0111\u1eb7t ph\u00f2ng theo k\u00eanh c\u1ee5 th\u1ec3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y, chi ph\u00ed hoa h\u1ed3ng v\u00e0 doanh thu, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c l\u1ee3i nhu\u1eadn theo ngu\u1ed3n. D\u1eef li\u1ec7u chi ti\u1ebft minh h\u1ecda c\u00e1c xu h\u01b0\u1edbng l\u1ecbch s\u1eed v\u00e0 m\u1edbi n\u1ed5i \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho h\u1ed7n h\u1ee3p k\u00eanh l\u00fd t\u01b0\u1edfng, l\u00e0m n\u1ed5i b\u1eadt r\u1eb1ng brand.com, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 email c\u1ee7a th\u00e0nh vi\u00ean trung th\u00e0nh th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u1edbi t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n cao h\u01a1n so v\u1edbi c\u00e1c OTA c\u1ee5 th\u1ec3.<\/p>\n

              H\u01a1n n\u1eefa, ph\u00e2n t\u00edch n\u00e2ng cao cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u01b0u ti\u00ean k\u00eanh v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft l\u1eadp gi\u00e1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu. B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u1eadp trung cho ph\u00e9p c\u00e1c tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh \u0111i\u1ec1u ch\u1ec9nh \u00e1p l\u1ef1c v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 hi\u1ec7u ch\u1ec9nh gi\u00e1 v\u1ec1 nhu c\u1ea7u dao \u0111\u1ed9ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi ph\u00e2n t\u00edch ng\u00e0y c\u00e0ng mang t\u00ednh d\u1ef1 \u0111o\u00e1n, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc c\u00e1c xu h\u01b0\u1edbng. N\u1ec1n t\u1ea3ng c\u1ee7a qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i chi\u1ebfn l\u01b0\u1ee3c l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng k\u00eanh v\u00e0o l\u1ee3i nhu\u1eadn, \u0111i\u1ec1u m\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a d\u1eef li\u1ec7u cho ph\u00e9p m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd.<\/p>\n

              Th\u00e1ch Th\u1ee9c Trong Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong><\/h2>\n

              C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c v\u00e0 h\u00e0ng t\u1ed3n kho c\u00f3 th\u1ec3 x\u1ea3y ra do s\u1ef1 ch\u1eadm tr\u1ec5 ho\u1eb7c thi\u1ebfu \u0111\u1ed3ng b\u1ed9 h\u00f3a gi\u1eefa tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh v\u00e0 PMS. \u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o t\u00edch h\u1ee3p qu\u1ea3n l\u00fd k\u00eanh v\u00e0 PMS c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady v\u00e0 theo th\u1eddi gian th\u1ef1c. \u0110\u1ec3 tr\u00e1nh \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c, h\u00e3y theo d\u00f5i m\u1ee9c t\u1ed3n kho th\u01b0\u1eddng xuy\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi gian cao \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i th\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd k\u00eanh kh\u00e1ch s\u1ea1n \u0111i\u1ec3n h\u00ecnh h\u01a1n:<\/p>\n

                \n
              1. \n

                Gi\u1ea3i Quy\u1ebft C\u00e1c V\u1ea5n \u0110\u1ec1 V\u1ec1 Th\u1ecfa Thu\u1eadn Gi\u00e1 T\u01b0\u01a1ng \u0110\u01b0\u01a1ng v\u00e0 T\u00ednh To\u00e0n V\u1eb9n<\/h3>\n

                T\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 l\u00e0 th\u00f4ng l\u1ec7 gi\u1eef cho gi\u00e1 nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. Tuy nhi\u00ean, duy tr\u00ec t\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi giao d\u1ecbch v\u1edbi nhi\u1ec1u OTA c\u00f3 c\u1ea5u tr\u00fac hoa h\u1ed3ng v\u00e0 ti\u00eau ch\u00ed hi\u1ec3n th\u1ecb gi\u00e1 kh\u00e1c nhau. \u0110\u1ec3 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 gi\u00e1, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mua s\u1eafm gi\u00e1 v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u1ee7a b\u1ea1n c\u00f3 c\u00e1c \u0111i\u1ec1u khi\u1ec3n c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00fd gi\u00e1 tr\u00ean c\u00e1c k\u00eanh.<\/p>\n<\/li>\n

              2. \n

                Gi\u1ea3i Quy\u1ebft C\u00e1c S\u1ef1 C\u1ed1 K\u1ef9 Thu\u1eadt v\u00e0 V\u1ea5n \u0110\u1ec1 K\u1ebft N\u1ed1i<\/h3>\n

                C\u00e1c kh\u00f3 kh\u0103n k\u1ef9 thu\u1eadt ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 k\u1ebft n\u1ed1i c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru c\u1ee7a tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u1ee7a b\u1ea1n. Thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi nh\u00f3m h\u1ed7 tr\u1ee3 c\u1ee7a nh\u00e0 cung c\u1ea5p tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u1ee7a b\u1ea1n \u0111\u1ec3 m\u1ecdi lo ng\u1ea1i k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng. Duy tr\u00ec b\u1ea3n sao l\u01b0u d\u1eef li\u1ec7u h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 c\u1ed1 h\u1ec7 th\u1ed1ng ho\u1eb7c th\u1eddi gian ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<\/li>\n

              3. \n

                X\u1eed L\u00fd Vi\u1ec7c H\u1ee7y v\u00e0 Thay \u0110\u1ed5i \u0110\u1eb7t Ph\u00f2ng Tr\u00ean Nhi\u1ec1u K\u00eanh<\/h3>\n

                Qu\u1ea3n l\u00fd vi\u1ec7c h\u1ee7y v\u00e0 s\u1eeda \u0111\u1ed5i tr\u00ean nhi\u1ec1u k\u00eanh c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian v\u00e0 d\u1ec5 x\u1ea3y ra l\u1ed7i. S\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng \u0111\u1ed3ng b\u1ed9 h\u00f3a \u0111\u1eb7t ph\u00f2ng c\u1ee7a tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh. Khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u h\u1ee7y ho\u1eb7c thay \u0111\u1ed5i, h\u00e3y c\u1eadp nh\u1eadt ngay th\u00f4ng tin tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, gi\u1ea3m nguy c\u01a1 \u0111\u1eb7t ph\u00f2ng tr\u00f9ng ho\u1eb7c t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng \u0111\u00e3 l\u1ed7i th\u1eddi.<\/p>\n<\/li>\n<\/ol>\n

                K\u1ebft Lu\u1eadn<\/h2>\n

                Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh thi\u1ebft l\u1eadp giao ti\u1ebfp hai chi\u1ec1u gi\u1eefa PMS v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd chia s\u1ebb d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng khi kh\u00e1ch thu\u00ea ph\u00f2ng th\u00f4ng qua OTA, tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh s\u1ebd g\u1eedi th\u00f4ng tin \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn PMS c\u1ee7a b\u1ea1n. PMS \u0111\u0103ng k\u00fd \u0111\u1eb7t ph\u00f2ng, \u0111i\u1ec1u ch\u1ec9nh h\u00e0ng t\u1ed3n kho v\u00e0 th\u00f4ng b\u00e1o cho tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n b\u00e1n ph\u00f2ng c\u1ee7a m\u00ecnh \u1edf m\u1ecdi n\u01a1i c\u00f9ng m\u1ed9t l\u00fac m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u00f9ng ho\u1eb7c \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c.<\/p>\n

                \n

                C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p<\/h2>\n

                T\u1ea1i Sao Vi\u1ec7c Hi\u1ec3u C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i L\u1ea1i Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi C\u00e1c Ch\u1ee7 Kh\u00e1ch S\u1ea1n?<\/h3>\n

                Vi\u1ec7c bi\u1ebft chi ph\u00ed k\u00eanh v\u00e0 doanh thu d\u1ef1 ki\u1ebfn cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

                \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp V\u00e0 Gi\u00e1n Ti\u1ebfp Trong Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h3>\n

                \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qua c\u00e1c k\u00eanh thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a kh\u00e1ch s\u1ea1n, nh\u01b0 trang web c\u1ee7a h\u1ecd, m\u00e0 kh\u00f4ng c\u00f3 trung gian, trong khi \u0111\u1eb7t ph\u00f2ng gi\u00e1n ti\u1ebfp li\u00ean quan \u0111\u1ebfn c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn ho\u1eb7c nh\u00e0 b\u00e1n bu\u00f4n nh\u1eadn hoa h\u1ed3ng.<\/p>\n

                T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Vi\u1ec7c C\u1eadp Nh\u1eadt H\u00e0ng T\u1ed3n Kho Theo Th\u1eddi Gian Th\u1ef1c L\u00e0 G\u00ec?<\/h3>\n

                Vi\u1ec7c c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 theo th\u1eddi gian th\u1ef1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1ec1 gi\u00e1 v\u00e0 ng\u0103n ng\u1eeba c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c do h\u00e0ng t\u1ed3n kho \u0111\u00e3 l\u1ed7i th\u1eddi t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng.<\/p>\n

                C\u00e1c T\u00ednh N\u0103ng Ph\u1ed5 Bi\u1ebfn C\u1ee7a Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd K\u00eanh L\u00e0 G\u00ec?<\/h3>\n

                Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh cung c\u1ea5p kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t t\u1eadp trung \u0111\u1ed1i v\u1edbi gi\u00e1 v\u00e0 h\u00e0ng t\u1ed3n kho v\u1edbi ph\u00e2n ph\u1ed1i t\u1ef1 \u0111\u1ed9ng cho c\u00e1c \u0111\u1ed1i t\u00e1c OTA v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, \u0111\u1ed1i chi\u1ebfu \u0111\u1eb7t ph\u00f2ng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t k\u00eanh.<\/p>\n

                T\u1ea1i Sao D\u1eef Li\u1ec7u L\u1ea1i Quan Tr\u1ecdng Trong Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/strong> Kh\u00e1ch S\u1ea1n?<\/h3>\n

                D\u1eef li\u1ec7u chi ti\u1ebft h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a h\u1ed7n h\u1ee3p k\u00eanh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch cung c\u1ea5p t\u00ednh minh b\u1ea1ch v\u1ec1 chi ph\u00ed t\u00ecm ngu\u1ed3n cung \u1ee9ng kh\u00e1ch, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu \u0111\u1eb7t ph\u00f2ng theo ngu\u1ed3n.<\/p>\n

                L\u00e0m Th\u1ebf N\u00e0o Kh\u00e1ch S\u1ea1n C\u00f3 Th\u1ec3 V\u01b0\u1ee3t Qua C\u00e1c Th\u00e1ch Th\u1ee9c Nh\u01b0 \u0110\u1eb7t Ph\u00f2ng Qu\u00e1 M\u1ee9c?<\/h3>\n

                T\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ea3m b\u1ea3o c\u1eadp nh\u1eadt gi\u00e1 v\u00e0 h\u00e0ng t\u1ed3n kho theo th\u1eddi gian th\u1ef1c tr\u00ean c\u00e1c k\u00eanh trong khi c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ed1i chi\u1ebfu ph\u00e1t hi\u1ec7n c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p, cho ph\u00e9p kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng \u0111\u1ec3 ng\u0103n ch\u1eb7n c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Nh\u1eefng Kh\u00e1i Ni\u1ec7m Quan Tr\u1ecdng V\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i M\u00e0 M\u1ecdi Ch\u1ee7 Kh\u00e1ch S\u1ea1n N\u00ean Bi\u1ebft Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i Kh\u00e1ch S\u1ea1n Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t […]<\/p>\n","protected":false},"author":1,"featured_media":447951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447958"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447951"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}