{"id":447939,"date":"2025-03-06T10:00:37","date_gmt":"2025-03-06T10:00:37","guid":{"rendered":"https:\/\/otavietnam.com\/theo-doi-gia-khach-san-chien-luoc-toi-uu-doanh-thu-hieu-qua\/"},"modified":"2025-03-06T10:00:37","modified_gmt":"2025-03-06T10:00:37","slug":"theo-doi-gia-khach-san-chien-luoc-toi-uu-doanh-thu-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/theo-doi-gia-khach-san-chien-luoc-toi-uu-doanh-thu-hieu-qua\/","title":{"rendered":"Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu Doanh Thu Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/u>: B\u00ed Quy\u1ebft \u0110\u1ec3 Lu\u00f4n D\u1eabn \u0110\u1ea7u<\/h1>\n

Trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/u>, c\u00e1ch th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3, v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/u> L\u00e0 G\u00ec?<\/h2>\n

Theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh gi\u00e1m s\u00e1t v\u00e0 ph\u00e2n t\u00edch gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n, c\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qu\u00e1 tr\u00ecnh n\u00e0y cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c, gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA), v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c.<\/p>\n

\"Theo<\/p>\n

T\u1ea1i Sao Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/strong> L\u1ea1i Quan Tr\u1ecdng?<\/h2>\n

Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n. Vi\u1ec7c theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/u> mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, gi\u00fap b\u1ea1n:<\/p>\n

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  • Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng:<\/strong> N\u1eafm b\u1eaft c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1, nh\u01b0 m\u00f9a v\u1ee5, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1:<\/strong> \u0110\u1eb7t gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t kh\u00e1ch h\u00e0ng.<\/li>\n
  • \u0110\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> So s\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn.<\/li>\n
  • N\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Cung c\u1ea5p gi\u00e1 c\u1ea3 c\u1ea1nh tranh, t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong> S\u1eed d\u1ee5ng d\u1eef li\u1ec7u gi\u00e1 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u1ec1 gi\u00e1 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n
  • Qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3:<\/strong> T\u1ed1i \u0111a h\u00f3a doanh thu trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 duy tr\u00ec d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/li>\n
  • Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3:<\/strong> T\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/li>\n
  • T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng:<\/strong> \u0110\u1eb7t n\u1ec1n m\u00f3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n b\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1.<\/li>\n<\/ul>\n

    C\u00e1ch Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/strong> Hi\u1ec7u Qu\u1ea3<\/h2>\n

    Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/u> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng:<\/p>\n

    1. S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/strong><\/h3>\n

    C\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00e1, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

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    • SiteMinder:<\/strong> Cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i, gi\u00e1 c\u1ea3, v\u00e0 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n
    • RateGain:<\/strong> Gi\u00fap b\u1ea1n theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1.<\/li>\n
    • OTA Insight:<\/strong> Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t tr\u00ean c\u00e1c OTA.<\/li>\n<\/ul>\n

      \t\"C\u00f4ng<\/p>\n

      Khi l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong>, h\u00e3y xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

        \n
      • Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p d\u1ec5 d\u00e0ng v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) c\u1ee7a b\u1ea1n.<\/li>\n
      • Kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh:<\/strong> Ch\u1ecdn c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n.<\/li>\n
      • D\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c:<\/strong> \u01afu ti\u00ean c\u00f4ng c\u1ee5 cung c\u1ea5p d\u1eef li\u1ec7u gi\u00e1 theo th\u1eddi gian th\u1ef1c.<\/li>\n
      • T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> T\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5 c\u00f3 t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/li>\n
      • B\u00e1o c\u00e1o to\u00e0n di\u1ec7n:<\/strong> Ch\u1ecdn c\u00f4ng c\u1ee5 cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n
      • Giao di\u1ec7n th\u00e2n thi\u1ec7n:<\/strong> \u0110\u1ea3m b\u1ea3o giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 tr\u1ef1c quan.<\/li>\n
      • H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/strong> Ch\u1ecdn nh\u00e0 cung c\u1ea5p c\u00f3 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t.<\/li>\n
      • T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn v\u00e0 \u0111\u00e0o t\u1ea1o:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 t\u00e0i li\u1ec7u v\u00e0 kh\u00f3a \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n

        2. X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n

        X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch s\u1ea1n c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a b\u1ea1n.<\/p>\n

        C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong><\/p>\n

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        • V\u1ecb tr\u00ed:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n \u1edf g\u1ea7n b\u1ea1n.<\/li>\n
        • Lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 c\u00f9ng lo\u1ea1i h\u00ecnh (v\u00ed d\u1ee5: kh\u00e1ch s\u1ea1n boutique, kh\u00e1ch s\u1ea1n gia \u0111\u00ecnh, kh\u00e1ch s\u1ea1n sang tr\u1ecdng).<\/li>\n
        • S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li>\n
        • Ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 (v\u00ed d\u1ee5: h\u1ed3 b\u01a1i, nh\u00e0 h\u00e0ng, spa).<\/li>\n
        • \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n nh\u1eafm \u0111\u1ebfn c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: kh\u00e1ch du l\u1ecbch, kh\u00e1ch doanh nh\u00e2n).<\/li>\n<\/ul>\n

          \t\"X\u00e1c<\/p>\n

          3. Thu Th\u1eadp D\u1eef Li\u1ec7u Gi\u00e1<\/h3>\n

          Thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng. C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u bao g\u1ed3m:<\/p>\n

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          • Trang web c\u1ee7a kh\u00e1ch s\u1ea1n:<\/strong> Theo d\u00f5i gi\u00e1 ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7.<\/li>\n
          • C\u00e1c trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA):<\/strong> Expedia, Booking.com, Agoda, v.v.<\/li>\n
          • C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c:<\/strong> C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch, c\u00e1c trang web so s\u00e1nh gi\u00e1, v.v.<\/li>\n<\/ul>\n

            \t\"Thu<\/p>\n

            M\u1eb9o thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 hi\u1ec7u qu\u1ea3:<\/strong><\/p>\n

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            • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/li>\n
            • Thu th\u1eadp d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean:<\/strong> Thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 h\u00e0ng ng\u00e0y ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u l\u1ea7n trong ng\u00e0y \u0111\u1ec3 n\u1eafm b\u1eaft k\u1ecbp th\u1eddi c\u00e1c thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n
            • Thu th\u1eadp d\u1eef li\u1ec7u theo th\u1eddi gian:<\/strong> Thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i \u0111\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u.<\/li>\n
            • Ghi l\u1ea1i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i:<\/strong> Ghi l\u1ea1i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang.<\/li>\n<\/ul>\n

              4. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Gi\u00e1<\/h3>\n

              Ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00e1 \u0111\u1ec3 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng, m\u00f4 h\u00ecnh, v\u00e0 c\u01a1 h\u1ed9i. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c.<\/p>\n

              C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n ph\u00e2n t\u00edch:<\/strong><\/p>\n

                \n
              • Gi\u00e1 trung b\u00ecnh:<\/strong> T\u00ednh gi\u00e1 trung b\u00ecnh c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
              • Gi\u00e1 cao nh\u1ea5t v\u00e0 th\u1ea5p nh\u1ea5t:<\/strong> X\u00e1c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t v\u00e0 th\u1ea5p nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
              • Bi\u1ebfn \u0111\u1ed9ng gi\u00e1:<\/strong> Theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng gi\u00e1 theo th\u1eddi gian \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u.<\/li>\n
              • Gi\u00e1 theo lo\u1ea1i ph\u00f2ng:<\/strong> Ph\u00e2n t\u00edch gi\u00e1 theo lo\u1ea1i ph\u00f2ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 cho t\u1eebng lo\u1ea1i ph\u00f2ng.<\/li>\n
              • Gi\u00e1 theo ng\u00e0y trong tu\u1ea7n:<\/strong> Ph\u00e2n t\u00edch gi\u00e1 theo ng\u00e0y trong tu\u1ea7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 cho c\u00e1c ng\u00e0y kh\u00e1c nhau.<\/li>\n
              • \u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> \u0110\u00e1nh gi\u00e1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn gi\u00e1 c\u1ea3.<\/li>\n
              • \u1ea2nh h\u01b0\u1edfng c\u1ee7a m\u00f9a v\u1ee5:<\/strong> \u0110\u00e1nh gi\u00e1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00f9a v\u1ee5 \u0111\u1ebfn gi\u00e1 c\u1ea3.<\/li>\n<\/ul>\n

                \t\"Ph\u00e2n<\/p>\n

                5. \u0110\u01b0a Ra Quy\u1ebft \u0110\u1ecbnh Gi\u00e1<\/h3>\n

                S\u1eed d\u1ee5ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/p>\n

                C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u1ed5 bi\u1ebfn:<\/strong><\/p>\n

                  \n
                • Gi\u00e1 c\u1ea1nh tranh:<\/strong> \u0110\u1eb7t gi\u00e1 c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
                • Gi\u00e1 cao c\u1ea5p:<\/strong> \u0110\u1eb7t gi\u00e1 c\u1ee7a b\u1ea1n cao h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng cao c\u1ea5p.<\/li>\n
                • Gi\u00e1 theo gi\u00e1 tr\u1ecb:<\/strong> \u0110\u1eb7t gi\u00e1 c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/li>\n
                • Gi\u00e1 \u0111\u1ed9ng:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u.<\/li>\n
                • Gi\u00e1 khuy\u1ebfn m\u00e3i:<\/strong> Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

                  6. Theo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1<\/h3>\n

                  Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a b\u1ea1n khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/p>\n

                  C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPIs) c\u1ea7n theo d\u00f5i:<\/strong><\/p>\n

                    \n
                  • Doanh thu ph\u00f2ng (RevPAR):<\/strong> Doanh thu ph\u00f2ng trung b\u00ecnh tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n.<\/li>\n
                  • T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng:<\/strong> T\u1ef7 l\u1ec7 ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n so v\u1edbi t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n.<\/li>\n
                  • Gi\u00e1 ph\u00f2ng trung b\u00ecnh (ADR):<\/strong> Gi\u00e1 trung b\u00ecnh c\u1ee7a m\u1ed9t ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n.<\/li>\n
                  • L\u1ee3i nhu\u1eadn:<\/strong> L\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c b\u00e1n ph\u00f2ng.<\/li>\n
                  • S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi gi\u00e1 c\u1ea3 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

                    L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c S\u1eed D\u1ee5ng Ph\u1ea7n M\u1ec1m Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/strong><\/h2>\n

                    Ph\u1ea7n m\u1ec1m theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m:<\/p>\n

                      \n
                    • Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00e1.<\/li>\n
                    • Cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c:<\/strong> Cung c\u1ea5p d\u1eef li\u1ec7u gi\u00e1 theo th\u1eddi gian th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/li>\n
                    • Gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c:<\/strong> Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
                    • T\u1ed1i \u01b0u h\u00f3a doanh thu:<\/strong> Gi\u00fap b\u1ea1n \u0111\u1eb7t gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/li>\n
                    • N\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/strong> Gi\u00fap b\u1ea1n c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

                      L\u1eddi Khuy\u00ean Khi Ch\u1ecdn Ph\u1ea7n M\u1ec1m Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/strong><\/h2>\n

                      Khi ch\u1ecdn ph\u1ea7n m\u1ec1m theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong>, h\u00e3y xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

                        \n
                      • Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p:<\/strong> \u0110\u1ea3m b\u1ea3o ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 t\u00edch h\u1ee3p d\u1ec5 d\u00e0ng v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) c\u1ee7a b\u1ea1n.<\/li>\n
                      • Kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh:<\/strong> Ch\u1ecdn ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n.<\/li>\n
                      • D\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c:<\/strong> \u01afu ti\u00ean ph\u1ea7n m\u1ec1m cung c\u1ea5p d\u1eef li\u1ec7u gi\u00e1 theo th\u1eddi gian th\u1ef1c.<\/li>\n
                      • T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> T\u00ecm ki\u1ebfm ph\u1ea7n m\u1ec1m c\u00f3 t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/li>\n
                      • B\u00e1o c\u00e1o to\u00e0n di\u1ec7n:<\/strong> Ch\u1ecdn ph\u1ea7n m\u1ec1m cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n
                      • Giao di\u1ec7n th\u00e2n thi\u1ec7n:<\/strong> \u0110\u1ea3m b\u1ea3o giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 tr\u1ef1c quan.<\/li>\n
                      • H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/strong> Ch\u1ecdn nh\u00e0 cung c\u1ea5p c\u00f3 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t.<\/li>\n
                      • Chi ph\u00ed:<\/strong> So s\u00e1nh chi ph\u00ed c\u1ee7a c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c nhau v\u00e0 ch\u1ecdn ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

                        K\u1ebft Lu\u1eadn<\/h2>\n

                        Vi\u1ec7c theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh, t\u0103ng doanh thu, v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n<\/u> hi\u1ec7u qu\u1ea3 ngay h\u00f4m nay \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Theo D\u00f5i Gi\u00e1 Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft \u0110\u1ec3 Lu\u00f4n D\u1eabn \u0110\u1ea7u Trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c theo d\u00f5i gi\u00e1 kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd […]<\/p>\n","protected":false},"author":1,"featured_media":447905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447939"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447905"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}