{"id":447930,"date":"2025-03-06T09:33:42","date_gmt":"2025-03-06T09:33:42","guid":{"rendered":"https:\/\/otavietnam.com\/google-hotels-dma-thay-doi-trang-khach-san-va-tac-dong\/"},"modified":"2025-03-06T09:33:42","modified_gmt":"2025-03-06T09:33:42","slug":"google-hotels-dma-thay-doi-trang-khach-san-va-tac-dong","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-hotels-dma-thay-doi-trang-khach-san-va-tac-dong\/","title":{"rendered":"Google Hotels & DMA: Thay \u0111\u1ed5i trang kh\u00e1ch s\u1ea1n v\u00e0 t\u00e1c \u0111\u1ed9ng"},"content":{"rendered":"

Google Thay \u0110\u1ed5i Trang Kh\u00e1ch S\u1ea1n<\/span>: Tu\u00e2n Th\u1ee7 DMA v\u00e0 T\u00e1c \u0110\u1ed9ng<\/h2>\n

Trong b\u1ed1i c\u1ea3nh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, vi\u1ec7c \u1ee6y ban Ch\u00e2u \u00c2u g\u1ea7n \u0111\u00e2y \u0111\u01b0a ra \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA<\/span>) \u0111\u00e3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 internet nh\u01b0 Google. Trong s\u1ed1 c\u00e1c l\u0129nh v\u1ef1c ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c quy \u0111\u1ecbnh n\u00e0y, ng\u00e0nh du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n, \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u00e1ch th\u00f4ng tin c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n

\"Google<\/p>\n

Hi\u1ec3u R\u00f5 Nh\u1eefng Thay \u0110\u1ed5i<\/h2>\n

Google, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty l\u1edbn ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi DMA<\/span>, \u0111\u00e3 nhanh ch\u00f3ng tri\u1ec3n khai c\u00e1c thay \u0111\u1ed5i \u0111\u1ec3 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng trong c\u00e1c l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm d\u1ecdc nh\u01b0 du l\u1ecbch, v\u1edbi s\u1ef1 t\u1eadp trung \u0111\u00e1ng k\u1ec3 v\u00e0o l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch c\u00e1c s\u1eeda \u0111\u1ed5i ch\u00ednh:<\/p>\n

C\u00e1c B\u1ed9 L\u1ecdc B\u1ed5 Sung<\/span><\/h3>\n

M\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quan s\u00e1t th\u1ea5y \u1edf \u0111\u1ea7u trang k\u1ebft qu\u1ea3, n\u01a1i c\u00e1c b\u1ed9 l\u1ecdc b\u1ed5 sung \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p. \u0110\u00e1ng ch\u00fa \u00fd, ng\u00e0y l\u01b0u tr\u00fa kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt trong ph\u1ea7n qu\u1ea3ng c\u00e1o Kh\u00e1ch s\u1ea1n, bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c th\u00f4ng s\u1ed1 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c ch\u1ec9 \u0111\u1ecbnh ng\u00e0y th\u00e1ng mong mu\u1ed1n \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c b\u1ed9 l\u1ecdc n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

\"B\u1ed9<\/p>\n

Gi\u1edbi Thi\u1ec7u Ph\u1ea7n “\u0110\u1ecba \u0110i\u1ec3m”<\/span><\/h3>\n

M\u1ed9t b\u1ed5 sung \u0111\u00e1ng ch\u00fa \u00fd v\u00e0o b\u1ed1 c\u1ee5c l\u00e0 vi\u1ec7c \u0111\u01b0a v\u00e0o m\u1ed9t ph\u1ea7n m\u1edbi c\u00f3 ti\u00eau \u0111\u1ec1 “\u0110\u1ecba \u0110i\u1ec3m<\/span>“. Ph\u1ea7n n\u00e0y hi\u1ec3n th\u1ecb n\u1ed9i dung kh\u00e1ch s\u1ea1n t\u1eeb c\u00e1c \u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn (OTA), n\u1ec1n t\u1ea3ng Metasearch v\u00e0 h\u01b0\u1edbng d\u1eabn vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng \u2013 c\u00e1c th\u1ef1c th\u1ec3 do \u1ee6y ban Ch\u00e2u \u00c2u l\u1ef1a ch\u1ecdn. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 ph\u1ea7n n\u00e0y c\u00f3 n\u1ed9i dung t\u1eeb c\u00e1c b\u00ean trung gian thay v\u00ec tr\u1ef1c ti\u1ebfp t\u1eeb ch\u00ednh c\u00e1c kh\u00e1ch s\u1ea1n. S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean Google, \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n

\"\u0110\u1ecba<\/p>\n

\u0110a D\u1ea1ng H\u00f3a \u0110\u00e1nh Gi\u00e1 C\u1ee7a Kh\u00e1ch<\/span><\/h3>\n

Trong n\u1ed7 l\u1ef1c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft to\u00e0n di\u1ec7n, Google \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c ngu\u1ed3n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch ngo\u00e0i n\u1ec1n t\u1ea3ng c\u1ee7a ri\u00eang m\u00ecnh. C\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i nh\u01b0 TripAdvisor v\u00e0 c\u00e1c OTA nh\u01b0 Booking.com hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 x\u1ebfp h\u1ea1ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch s\u1ea1n. Vi\u1ec7c n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 to\u00e0n di\u1ec7n h\u01a1n tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng.<\/p>\n

\"\u0110a<\/p>\n

\u00dd Ngh\u0129a \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n<\/h2>\n

M\u1eb7c d\u00f9 t\u00e1c \u0111\u1ed9ng ch\u00ednh x\u00e1c c\u1ee7a nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c l\u00e0m s\u00e1ng t\u1ecf ho\u00e0n to\u00e0n, nh\u01b0ng \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i d\u1ef1 \u0111o\u00e1n v\u00e0 th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd ngh\u0129a ti\u1ec1m n\u0103ng:<\/p>\n

T\u0103ng C\u01b0\u1eddng S\u1ef1 Ch\u00fa Tr\u1ecdng V\u00e0o Qu\u1ea3ng C\u00e1o Tr\u1ea3 Ph\u00ed<\/span><\/h3>\n

V\u1edbi b\u1ed1 c\u1ee5c s\u1eeda \u0111\u1ed5i c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao h\u01a1n cho c\u00e1c OTA v\u00e0 c\u00e1c b\u00ean trung gian, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u1ea7n ph\u1ea3i ph\u00e2n b\u1ed5 th\u00eam ngu\u1ed3n l\u1ef1c cho c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. \u0110\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch s\u1ea1n duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean Google.<\/p>\n

T\u1eadp Trung N\u00e2ng Cao V\u00e0o S\u1ef1 Kh\u00e1c Bi\u1ec7t<\/span><\/h3>\n

Gi\u1eefa m\u1ed9t b\u1ed1i c\u1ea3nh n\u01a1i n\u1ed9i dung c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt h\u01a1n, c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i t\u0103ng g\u1ea5p \u0111\u00f4i n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho m\u00ecnh. Nh\u1ea5n m\u1ea1nh c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh. Kh\u00e1ch s\u1ea1n c\u1ea7n t\u00ecm c\u00e1ch n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 OTA kh\u00f4ng th\u1ec3 sao ch\u00e9p.<\/p>\n

T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Vi\u1ec7c Gi\u00e1m S\u00e1t v\u00e0 Th\u00edch \u1ee8ng<\/span><\/h3>\n

Khi h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c c\u1eadp nh\u1eadt c\u00e1c di\u1ec5n bi\u1ebfn ti\u1ebfp theo v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. Vi\u1ec7c li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 xoay tr\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n lu\u00f4n \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc v\u00e0 th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c SEO cho Kh\u00e1ch S\u1ea1n trong B\u1ed1i C\u1ea3nh DMA M\u1edbi<\/h2>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh DMA<\/span> m\u1edbi, kh\u00e1ch s\u1ea1n c\u1ea7n tri\u1ec3n khai m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO<\/span> to\u00e0n di\u1ec7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ea7n xem x\u00e9t:<\/p>\n

T\u1ed1i \u01b0u h\u00f3a trang web cho t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/h3>\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng, bao g\u1ed3m c\u1ea3 vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng trong n\u1ed9i dung, ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 meta. T\u1ea1o v\u00e0 duy tr\u00ec m\u1ed9t trang Google Doanh nghi\u1ec7p c\u1ee7a t\u00f4i (Google My Business) \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1edbi th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c tr\u00ean Google v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 kh\u00e1c.<\/p>\n

X\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, h\u1ea5p d\u1eabn<\/span><\/h3>\n

T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, c\u00e1c ti\u1ec7n nghi, d\u1ecbch v\u1ee5 v\u00e0 khu v\u1ef1c xung quanh. S\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video v\u00e0 infographic, \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

T\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/h3>\n

S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n. Chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng hashtag li\u00ean quan \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n. Ch\u1ea1y c\u00e1c cu\u1ed9c thi v\u00e0 qu\u00e0 t\u1eb7ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t SEO<\/span><\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics v\u00e0 Google Search Console \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t SEO<\/span> c\u1ee7a b\u1ea1n. Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c SEO<\/span> c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/p>\n

T\u1eadn D\u1ee5ng C\u00e1c K\u00eanh Ti\u1ebfp Th\u1ecb K\u1ef9 Thu\u1eadt S\u1ed1<\/h2>\n

Ngo\u00e0i SEO<\/span>, kh\u00e1ch s\u1ea1n n\u00ean t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3:<\/p>\n

Ti\u1ebfp th\u1ecb qua email<\/span><\/h3>\n

X\u00e2y d\u1ef1ng danh s\u00e1ch email c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 g\u1eedi c\u00e1c b\u1ea3n tin, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. C\u00e1 nh\u00e2n h\u00f3a email c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a email \u0111\u1ec3 g\u1eedi email theo l\u1ecbch tr\u00ecnh v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t email.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM)<\/span><\/h3>\n

S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch s\u1ea1n trong khu v\u1ef1c c\u1ee7a b\u1ea1n. Ch\u1ecdn t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Theo d\u00f5i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ROI.<\/p>\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/span><\/h3>\n

H\u1ee3p t\u00e1c v\u1edbi c\u00e1c trang web du l\u1ecbch, blog v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Cung c\u1ea5p hoa h\u1ed3ng cho c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o th\u00f4ng qua li\u00ean k\u1ebft c\u1ee7a h\u1ecd. Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ROI.<\/p>\n

K\u1ebft Lu\u1eadn<\/span><\/h2>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi cho c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn, v\u1edbi c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n c\u1ee7a Google tr\u1ea3i qua nh\u1eefng s\u1eeda \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 do k\u1ebft qu\u1ea3 c\u1ee7a n\u00f3. M\u1eb7c d\u00f9 nh\u1eefng thay \u0111\u1ed5i n\u00e0y mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c, nh\u01b0ng ch\u00fang c\u0169ng mang \u0111\u1ebfn c\u01a1 h\u1ed9i cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 th\u00edch \u1ee9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 \u01b0u ti\u00ean s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 n\u0103ng \u0111\u1ed9ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng, kh\u00e1ch s\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o SEO<\/span>, ti\u1ebfp th\u1ecb n\u1ed9i dung, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Khi h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c c\u1eadp nh\u1eadt c\u00e1c di\u1ec5n bi\u1ebfn ti\u1ebfp theo v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. Vi\u1ec7c li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 xoay tr\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Thay \u0110\u1ed5i Trang Kh\u00e1ch S\u1ea1n: Tu\u00e2n Th\u1ee7 DMA v\u00e0 T\u00e1c \u0110\u1ed9ng Trong b\u1ed1i c\u1ea3nh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, vi\u1ec7c \u1ee6y ban Ch\u00e2u \u00c2u g\u1ea7n \u0111\u00e2y \u0111\u01b0a ra \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA) \u0111\u00e3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t \u1ea3nh […]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447930"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}