{"id":447925,"date":"2025-03-06T09:20:53","date_gmt":"2025-03-06T09:20:53","guid":{"rendered":"https:\/\/otavietnam.com\/cap-nhat-microsoft-advertising-2024-giai-phap-marketing-khach-san\/"},"modified":"2025-03-06T09:20:53","modified_gmt":"2025-03-06T09:20:53","slug":"cap-nhat-microsoft-advertising-2024-giai-phap-marketing-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cap-nhat-microsoft-advertising-2024-giai-phap-marketing-khach-san\/","title":{"rendered":"C\u1eadp nh\u1eadt Microsoft Advertising 2024: Gi\u1ea3i ph\u00e1p Marketing Kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

C\u1eadp nh\u1eadt Microsoft Advertising th\u00e1ng 3\/2024: B\u01b0\u1edbc ngo\u1eb7t cho ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h1>\n
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Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c c\u1eadp nh\u1eadt Microsoft Advertising m\u1edbi nh\u1ea5t<\/h2>\n

Th\u00e1ng 3 n\u0103m 2024, Microsoft Advertising \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c c\u1eadp nh\u1eadt quan tr\u1ecdng, h\u1ee9a h\u1eb9n s\u1ebd thay \u0111\u1ed5i c\u1ee5c di\u1ec7n marketing k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ra m\u1eaft to\u00e0n c\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch Performance Max (PMAX). \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>, nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y mang \u0111\u1ebfn v\u00f4 s\u1ed1 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

T\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng AI ti\u00ean ti\u1ebfn \u0111\u1ebfn vi\u1ec7c n\u1eafm b\u1eaft s\u1ee9c m\u1ea1nh c\u1ee7a k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh th\u00f4ng qua ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch c\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u1ea5t c\u1ee7a Microsoft Advertising c\u00f3 th\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/strong>, \u0111\u1ea3m b\u1ea3o c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n

\"C\u1eadp\n <\/div>\n

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Performance Max (PMAX) hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean to\u00e0n c\u1ea7u<\/h2>\n

Tin vui cho c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n<\/strong>: Chi\u1ebfn d\u1ecbch Performance Max (PMAX) c\u1ee7a Microsoft Advertising hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\"Chi\u1ebfn<\/p>\n

Ngu\u1ed3n: Microsoft Advertising<\/p>\n

PMAX s\u1eed d\u1ee5ng AI ti\u00ean ti\u1ebfn \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, t\u1eeb t\u1ea1o t\u00e0i s\u1ea3n \u0111\u1ebfn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng, h\u1ee9a h\u1eb9n nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n v\u1edbi n\u1ed7 l\u1ef1c t\u1ed1i thi\u1ec3u. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean nhi\u1ec1u k\u00eanh, \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong marketing kh\u00e1ch s\u1ea1n.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Performance Max cho kh\u00e1ch s\u1ea1n<\/h3>\n
    \n
  • T\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch:<\/strong> AI c\u1ee7a PMAX gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/li>\n
  • Ti\u1ebfp c\u1eadn \u0111a k\u00eanh:<\/strong> Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, t\u1eeb t\u00ecm ki\u1ebfm \u0111\u1ebfn hi\u1ec3n th\u1ecb v\u00e0 video.<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul><\/div>\n
    \n

    Qu\u1ea3n l\u00fd ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh trong Microsoft Advertising Editor<\/h2>\n

    Vi\u1ec7c n\u00e2ng cao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

    \"Qu\u1ea3n<\/p>\n

    Ngu\u1ed3n: Microsoft Advertising<\/p>\n

    Microsoft Advertising Editor hi\u1ec7n h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd h\u00e0ng lo\u1ea1t ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> nhanh ch\u00f3ng c\u1eadp nh\u1eadt v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u00e0i s\u1ea3n tr\u1ef1c quan h\u1ea5p d\u1eabn. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh m\u1edbi, ch\u1ec9nh s\u1eeda c\u00e1c ti\u1ec7n \u00edch hi\u1ec7n c\u00f3 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c li\u00ean k\u1ebft h\u00e0ng lo\u1ea1t ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t. T\u00ednh n\u0103ng n\u00e0y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf l\u1edbn \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c ti\u1ec7n nghi, ph\u00f2ng \u1ed1c v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n \u1edf quy m\u00f4 l\u1edbn, l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

    C\u00e1ch s\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh hi\u1ec7u qu\u1ea3<\/h3>\n
      \n
    • Ch\u1ecdn h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh r\u00f5 n\u00e9t, h\u1ea5p d\u1eabn v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u00fang tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n.<\/li>\n
    • C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean:<\/strong> Gi\u1eef cho h\u00ecnh \u1ea3nh lu\u00f4n m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/li>\n
    • Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/li>\n<\/ul><\/div>\n
      \n

      T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf 32 th\u1ecb tr\u01b0\u1eddng<\/h2>\n

      Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u00e3 m\u1edf r\u1ed9ng sang 32 th\u1ecb tr\u01b0\u1eddng, mang \u0111\u1ebfn cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> m\u1ed9t n\u1ec1n t\u1ea3ng r\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3. Nh\u1eefng qu\u1ea3ng c\u00e1o phong ph\u00fa v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang web ph\u1ed5 bi\u1ebfn nh\u01b0 MSN, Microsoft Start v\u00e0 Outlook, mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

      Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n<\/p><\/div>\n

      \n

      Qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn th\u00f4ng qua Connected TV v\u00e0 Netflix Inventory<\/h2>\n

      Vi\u1ec7c gi\u1edbi thi\u1ec7u qu\u1ea3ng c\u00e1o Connected TV (CTV), bao g\u1ed3m c\u1ea3 Netflix inventory, m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng m\u1edbi cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi xem \u0111ang \u0111\u1eafm m\u00ecnh trong c\u00e1c b\u1ed9 phim ho\u1eb7c series Netflix y\u00eau th\u00edch c\u1ee7a h\u1ecd. B\u1ea3n c\u1eadp nh\u1eadt n\u00e0y cho ph\u00e9p k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng, ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i v\u00e0ng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n.<\/p>\n

      L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Connected TV v\u00e0 Netflix<\/h3>\n
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      • Ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 l\u1edbn:<\/strong> CTV v\u00e0 Netflix cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u1ed5ng l\u1ed3, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp v\u00e0 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n cao.<\/li>\n
      • T\u01b0\u01a1ng t\u00e1c cao:<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean CTV v\u00e0 Netflix c\u00f3 xu h\u01b0\u1edbng thu h\u00fat s\u1ef1 ch\u00fa \u00fd cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/li>\n
      • \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t l\u1ef1a ch\u1ecdn cao c\u1ea5p v\u00e0 hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul><\/div>\n
        \n

        Nh\u00f3m s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u1edbi Feed Label cho chi\u1ebfn d\u1ecbch Shopping<\/h2>\n

        S\u1eafp t\u1edbi, feed label s\u1ebd \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 cung c\u1ea5p b\u00e1n l\u1ebb. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0ng h\u00f3a ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng, d\u01b0\u1edbi m\u1ed9t thu\u1ed9c t\u00ednh chung \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> mu\u1ed1n t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n

        \"Feed<\/p>\n

        Ngu\u1ed3n: Microsoft Advertising<\/p>\n

        Hi\u1ec3u v\u1ec1 Feed Label trong chi\u1ebfn d\u1ecbch Shopping<\/h3>\n

        Feed Label cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh chung, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00f4n ng\u1eef, danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. T\u00ednh n\u0103ng n\u00e0y \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch v\u00e0 cho ph\u00e9p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau. M\u1eb7c d\u00f9 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb, nh\u01b0ng kh\u00e1i ni\u1ec7m v\u1ec1 Feed Label c\u00f3 ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c cho ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>.<\/p>\n

        \u1ee8ng d\u1ee5ng s\u00e1ng t\u1ea1o cho kh\u00e1ch s\u1ea1n<\/h3>\n

        C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> cung c\u1ea5p v\u00f4 s\u1ed1 tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 ngo\u00e0i vi\u1ec7c \u0111\u1eb7t ph\u00f2ng, t\u1eeb \u0103n u\u1ed1ng cao c\u1ea5p v\u00e0 d\u1ecbch v\u1ee5 spa \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ed9c quy\u1ec1n v\u00e0 h\u00e0ng h\u00f3a mang th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch Feed Label c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o:<\/p>\n

          \n
        • Tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c g\u00f3i \u0103n u\u1ed1ng \u0111\u1eb7c bi\u1ec7t ho\u1eb7c \u0111\u1eb7t ch\u1ed7 cho c\u00e1c nh\u00e0 h\u00e0ng t\u1ea1i ch\u1ed7 c\u1ee7a h\u1ecd, ph\u00e2n lo\u1ea1i ch\u00fang theo Feed Label “\u0102n u\u1ed1ng” \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau.<\/li>\n
        • D\u1ecbch v\u1ee5 Spa:<\/strong> Feed Label c\u00f3 th\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> l\u00e0m n\u1ed5i b\u1eadt c\u00e1c d\u1ecbch v\u1ee5 spa c\u1ee7a h\u1ecd, nh\u00f3m c\u00e1c li\u1ec7u ph\u00e1p kh\u00e1c nhau ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t theo m\u00f9a \u0111\u1ec3 thu h\u00fat kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 th\u01b0 gi\u00e3n v\u00e0 nu\u00f4ng chi\u1ec1u.<\/li>\n
        • H\u00e0ng h\u00f3a:<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u, Feed Label cung c\u1ea5p m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y, t\u1eeb b\u1ed9 \u0111\u1ed3 gi\u01b0\u1eddng sang tr\u1ecdng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m spa.<\/li>\n
        • V\u00e9 s\u1ef1 ki\u1ec7n:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c, ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Feed Label \u0111\u1ec3 qu\u1ea3ng b\u00e1 b\u00e1n v\u00e9, ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn gi\u1ea3i tr\u00ed \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<\/ul>\n

          Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u00e1c \u0111\u1ed9ng<\/h3>\n

          M\u1ed1i quan t\u00e2m ch\u00ednh khi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch Shopping cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb \u1edf \u0111\u00e2u v\u00e0 ch\u00fang c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00e0o. Theo truy\u1ec1n th\u1ed1ng, qu\u1ea3ng c\u00e1o Shopping xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 tr\u00ean c\u00e1c m\u1ea1ng \u0111\u1ed1i t\u00e1c, bao g\u1ed3m c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web trong m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n

            \n
          • Trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs):<\/strong> Qu\u1ea3ng c\u00e1o Shopping cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m du l\u1ecbch, l\u1ef1a ch\u1ecdn \u0103n u\u1ed1ng ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/li>\n
          • M\u1ea1ng \u0111\u1ed1i t\u00e1c:<\/strong> M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y sang c\u00e1c trang web v\u00e0 m\u1ea1ng \u0111\u1ed1i t\u00e1c s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> cho \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n, c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u1eb7t ph\u00f2ng.<\/li>\n
          • N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong> M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u1ed1ng cho qu\u1ea3ng c\u00e1o Shopping, nh\u01b0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a k\u1ebf ho\u1ea1ch du l\u1ecbch c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n

            Gi\u1ea3i quy\u1ebft c\u00e1c lo ng\u1ea1i<\/h3>\n
              \n
            • Th\u00edch \u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o:<\/strong> S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Feed Label cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> n\u1eb1m \u1edf vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o vi\u1ec7c tr\u00ecnh b\u00e0y c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 “s\u1ea3n ph\u1ea9m” trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u Shopping, \u0111\u1ea3m b\u1ea3o ch\u00fang h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ch\u00ednh x\u00e1c.<\/li>\n
            • Tu\u00e2n th\u1ee7 v\u00e0 h\u01b0\u1edbng d\u1eabn:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Shopping, t\u1eadp trung v\u00e0o t\u00ednh minh b\u1ea1ch v\u00e0 ch\u00ednh x\u00e1c trong qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd.<\/li>\n
            • Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> Tri\u1ec3n khai c\u00e1c c\u01a1 ch\u1ebf theo d\u00f5i \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n<\/ul><\/div>\n
              \n

              T\u1ea1i sao c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean quan t\u00e2m?<\/h2>\n

              C\u00e1c b\u1ea3n c\u1eadp nh\u1eadt th\u00e1ng 3 n\u0103m 2024 c\u1ee7a Microsoft Advertising l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>. Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng qua t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean AI, qu\u1ea3ng c\u00e1o tr\u1ef1c quan tuy\u1ec7t \u0111\u1eb9p hay nh\u00f3m s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> hi\u1ec7n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n theo \u00fd c\u1ee7a h\u1ecd \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1eb7t ph\u00f2ng v\u00e0 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n

              T\u1eadn d\u1ee5ng Microsoft Advertising cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h3>\n
                \n
              1. N\u1eafm b\u1eaft AI v\u1edbi Performance Max:<\/strong> S\u1eed d\u1ee5ng PMAX \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, \u0111a k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/li>\n
              2. Gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh:<\/strong> S\u1eed d\u1ee5ng t\u00ednh n\u0103ng qu\u1ea3n l\u00fd h\u00e0ng lo\u1ea1t \u0111\u1ec3 gi\u1eef cho c\u00e1c t\u00e0i s\u1ea3n tr\u1ef1c quan c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n
              3. M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb:<\/strong> T\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> b\u1ea1n.<\/li>\n
              4. K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n tr\u00ean Connected TV:<\/strong> Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean CTV v\u00e0 Netflix.<\/li>\n
              5. T\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n l\u1ebb v\u1edbi Feed Label:<\/strong> Qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n cho kh\u00e1n gi\u1ea3 qu\u1ed1c t\u1ebf.<\/li>\n<\/ol>\n

                Khi ch\u00fang ta b\u01b0\u1edbc v\u00e0o m\u00f9a du l\u1ecbch h\u00e8 n\u0103m 2024, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u1ee7a Microsoft Advertising mang \u0111\u1ebfn cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng m\u1edbi n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i \u00fd ngh\u0129a h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. H\u00e3y n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong m\u1ed9t b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n n\u00e2ng cao marketing kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                C\u1eadp nh\u1eadt Microsoft Advertising th\u00e1ng 3\/2024: B\u01b0\u1edbc ngo\u1eb7t cho ng\u00e0nh kh\u00e1ch s\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c c\u1eadp nh\u1eadt Microsoft Advertising m\u1edbi nh\u1ea5t Th\u00e1ng 3 n\u0103m 2024, Microsoft Advertising \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c c\u1eadp nh\u1eadt quan tr\u1ecdng, h\u1ee9a h\u1eb9n s\u1ebd thay \u0111\u1ed5i c\u1ee5c di\u1ec7n marketing k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ra m\u1eaft […]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447925"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}